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WO2016186440A1 - Boîtier décodeur utilisant des informations multimodales pour acquérir des informations utilisateur, serveur de gestion utilisant le boîtier décodeur, et support d'enregistrement lisible par ordinateur - Google Patents

Boîtier décodeur utilisant des informations multimodales pour acquérir des informations utilisateur, serveur de gestion utilisant le boîtier décodeur, et support d'enregistrement lisible par ordinateur Download PDF

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Publication number
WO2016186440A1
WO2016186440A1 PCT/KR2016/005246 KR2016005246W WO2016186440A1 WO 2016186440 A1 WO2016186440 A1 WO 2016186440A1 KR 2016005246 W KR2016005246 W KR 2016005246W WO 2016186440 A1 WO2016186440 A1 WO 2016186440A1
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WO
WIPO (PCT)
Prior art keywords
information
top box
user
information data
data
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/KR2016/005246
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English (en)
Korean (ko)
Inventor
안태효
이윤
안현권
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Smart Always On
Original Assignee
Smart Always On
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Filing date
Publication date
Application filed by Smart Always On filed Critical Smart Always On
Publication of WO2016186440A1 publication Critical patent/WO2016186440A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00—Details of television systems
    • H04N5/44—Receiver circuitry for the reception of television signals according to analogue transmission standards
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies

Definitions

  • the present invention relates to a set top box for acquiring user information using multi-modal information, a management server for managing user information acquired from the set top box, and a method and a computer readable recording medium using the same.
  • set-top box technology that provides various services such as providing contents based on a network has been commercialized.
  • a user may be provided with content such as video on demand (VOD) or a network game through a set top box, and may use services such as home shopping and internet surfing.
  • VOD video on demand
  • a network game through a set top box, and may use services such as home shopping and internet surfing.
  • the set-top box has only performed a monotonous function of receiving content or service provided by a service provider and delivering a user's response or request to the service provider.
  • a conventional method of providing an advertisement to a user by using a set-top box is to provide an advertisement by playing an advertisement image first when the user 'reviews' a TV program or plays a movie or animation.
  • the problem is that it makes people think they are seeing unwanted advertisements.
  • the present inventors have developed a set-top box that provides a customized service for each user by using a built-in sensor of the set-top box and an external IoT terminal connected to the set-top box and collecting user information by using EPG information.
  • the object of the present invention is to solve all the above-mentioned problems.
  • Another object of the present invention is to learn the user's pattern using the user's information collected by the set-top box and to provide a service accordingly.
  • Another object of the present invention is to collect pattern information of a user who has been learned more precisely by using EPG information, and provide a customized management service for each user.
  • the set-top box in a method in which a set-top box interlocked with a basic terminal acquires user information, (a) the set-top box is a built-in sensor or an external device built in the set-top box; Acquiring at least one sensing data through an IoT terminal of the user; (b) the set-top box is provided to (i) a user sensed through the internal sensor or the external IoT terminal with reference to the at least one sensing data.
  • the management server in a method in which a management server obtains and manages user information from a set-top box, (a) the management server comprises: (i) the set-top box; Obtaining at least one sensing data through a built-in sensor or an external IoT terminal embedded therein; (ii) for a user sensed through the built-in sensor or the external IoT terminal with reference to the at least one sensing data.
  • a process of generating identification information data (iii) analyzing the at least one sensing data to obtain specific context information data indicative of the state of at least a portion of a person, an object and an environment in the indoor space to which the set-top box belongs; The action item of the basic terminal or the amount of the external IoT terminal performed by the user and corresponding to the specific context information data. Acquiring action information data indicating information of an item; and (iv) acquiring information of the user generated from the set top box through a process of mapping the specific context information data and the action information data with the identification information data.
  • the management server presents a method comprising recording and managing the obtained information of the user.
  • a broadcast signal processor and a built-in sensor for receiving and processing a broadcast signal and providing the same to the basic terminal
  • a communication unit for communicating with an external IoT terminal and the internal sensor or the external IoT terminal
  • the internal sensor or the external device with reference to the at least one sensing data.
  • Acquire specific contextual information data which is performed by the user, and corresponds to the specific contextual information data.
  • a set top box is provided that includes a processor that performs a process of recording as information.
  • the communication unit and the set-top box are (i) a built-in sensor or an external device built in the set-top box. Acquiring at least one sensing data through an IoT terminal, and (ii) generating identification information data for a user sensed through the internal sensor or the external IoT terminal with reference to the at least one sensing data. (iii) analyzing the at least one sensing data to obtain specific context information data representing a state of at least a part of a person, an object, and an environment in an indoor space to which the set-top box belongs, and being performed by the user.
  • a management server including a processor is provided.
  • the EPG information is used to collect pattern information of a user who has been learned more precisely, and provide a customized management service for each user.
  • FIG. 1 is a view showing a schematic configuration of an entire system for recording and managing related information of a user according to an embodiment of the present invention.
  • FIG. 2 is a view showing in detail the internal configuration of the set-top box according to an embodiment of the present invention.
  • FIG. 3 is a diagram showing in detail the internal configuration of the management server according to an embodiment of the present invention.
  • FIG. 4 is a diagram illustrating obtaining specific context information data by obtaining sensing data according to an embodiment of the present invention.
  • FIG. 1 is a view showing a schematic configuration of an entire system for recording and managing related information of a user according to an embodiment of the present invention.
  • the entire system may include a set top box, a basic terminal, an external IoT terminal, a management server, and a communication network.
  • the set top box 100 may communicate with other devices through a wired or wireless network.
  • the set top box 100 may communicate with the basic terminal 200.
  • the basic terminal 200 may include a display device.
  • the basic terminal 200 may be, for example, a UHD TV (Ultra High Definition Television) or a mobile terminal.
  • the set top box 100 may receive a broadcast signal and provide an image signal to the basic terminal 200 as described below.
  • the basic terminal 200 is not limited to the display device.
  • the set top box 100 may communicate with at least one external IoT terminal 300.
  • the external IoT terminal 300 may be any device that can communicate with the set-top box 100.
  • the external IoT terminal 300 is located in a predetermined indoor space (that is, the indoor space in which the set-top box 100 exists) while acquiring sensing data for the indoor space and providing the sensing data to the set-top box 100 or set-top box ( It may refer to a device that can receive and respond to the control signal from 100).
  • the device may be a camera, a speaker, a microphone, a mobile terminal, a temperature sensor, a humidity sensor, an illuminance sensor, a refrigerator, a washing machine, a gas range, or the like.
  • the external IoT terminal 300 provides sensing data to the set top box 100 continuously or at the request of the set top box 100.
  • the sensing data refers to multi-modal information indicating a measurable physical quantity that can determine the situation of the indoor space in which the set-top box 100 exists.
  • Set-top box 100 may obtain the sensing data using the built-in sensor built in the set-top box 100, the detailed configuration and functions of the set-top box 100 to find out through Figure 2 below do.
  • the management server 400 may perform a function of receiving and managing user information from the set-top box 100 through the communication network 500.
  • the information of the user refers to information data generated by referring to the sensing data acquired by the set-top box 100 as information about the user in the indoor space where the set-top box 100 exists, which will be described in detail below. do.
  • the management server 400 may also perform a function of providing advertisement information to the set-top box 100, the server of the carrier providing the IPTV broadcast signal or the server providing the set-top box 100 management server 400 ), But is not limited thereto.
  • the configuration and function of the management server 400 according to the present invention will be described in detail with reference to FIG. 3 below.
  • the communication network 500 may be configured in the form of wired or wireless communication, and various communication networks such as wide area network (LAN), local area network (LAN), mobile communication network, and satellite communication network. It may be configured as.
  • the communication network 500 may include, at least in part, a known wired / wireless data communication network, a known telephone network, or a known wired / wireless television communication network without being limited thereto.
  • FIG. 2 is a view showing in detail the internal configuration of the set-top box according to an embodiment of the present invention.
  • the set top box 100 may include a broadcast signal processor 110, a built-in sensor 120, a communicator 130, and a processor 140. have.
  • the broadcast signal processing unit 110, the built-in sensor 120, the communication unit 130 and the processor 140 are not all physically included in the set-top box 100, but external to interlock with the set-top box 100 It may be located at
  • the broadcast signal processor 110 may receive and process a broadcast signal and provide the same to the basic terminal 200.
  • the broadcast signal processor 110 may receive a broadcast signal through a tuner, but when the set-top box 100 provides an IPTV service, the broadcast signal processor 110 may receive broadcast content from a web server through the Internet.
  • the broadcast signal processor 110 may properly process the received broadcast signal and provide it to the basic terminal 200 through a wired / wireless interface or a network.
  • the broadcast signal processing unit 110 may perform a function of directly acquiring Electronic Program Guide (EPG) information on a broadcast signal or through the communication unit 130.
  • EPG Electronic Program Guide
  • the acquired EPG information may be used to obtain information of a user to be described later, which will be described below.
  • the built-in sensor 120 may be an audio sensor, an image sensor, a temperature sensor, a humidity sensor, an infrared sensor, or the like embedded in the set top box 100.
  • the set top box 100 may determine the situation of the indoor space by analyzing the sensing data acquired as big data by sensing the indoor space to which the set top box 100 belongs with the built-in sensor 120.
  • the set-top box 100 detects a remote control signal for the external IoT terminal 300 connected to the set-top box 100 through the built-in sensor 120, the base terminal 200 or the external IoT terminal by the remote control signal Information on the action item performed at 300 may be obtained.
  • the action item may mean a process performed by the basic terminal 200 or an external IoT terminal 300 or a mechanical or electronic operation of the external IoT terminal 300.
  • the built-in sensor 120 may include an infrared camera or a near infrared camera as a built-in image sensor.
  • the set-top box 100 may analyze an indoor situation even when the room is dark by using image data acquired through an infrared camera or a near infrared camera, or may detect and identify a person present in the indoor space by using the image data. There will be.
  • the built-in sensor 120 may include a microphone as a built-in audio sensor.
  • the microphone may collect a user's voice, an animal's sound, or ambient noise.
  • the set-top box 100 may determine a human's voice or an animal's sound by using the collected audio data, or may detect a situation through noise of the surrounding environment. You might be able to identify it.
  • the set-top box 100 may receive the sensing data acquired by the basic terminal 200 or the external IoT terminal 300 to the communication unit 130 through a wired or wireless network, and analyze the received sensing data to analyze the indoor space. You will be able to judge the situation.
  • the communication unit 130 may communicate with the mobile terminal held by the user.
  • the set-top box 100 may identify the user existing in the indoor space by receiving address information from the mobile terminal of the user through the communication unit 130, and provide channel recommendation information or customized advertisement information to the mobile terminal of the user.
  • the channel recommendation information refers to information about channels that the user may be interested in by referring to the channel information, program information, and watch time information that the user likes, and the customized advertisement information is set differently for each user according to the user's taste. Refers to advertising information.
  • the processor 140 if at least one sensing data is obtained through the built-in sensor 120 or the communication unit 130 connected to the external IoT terminal 300, at least one sensing By referring to the data, a process of generating identification information data for a user detected in the indoor space through a built-in sensor or an external IoT terminal may be performed.At least one sensing data is analyzed to analyze the indoor space to which the set-top box belongs. Acquiring specific contextual information data representing a state of at least a part of a person, an object, and an environment within the device, and is performed by a user, and represents information of an action item of a basic terminal or an action item of an external IoT terminal corresponding to the specific context information data. A process of obtaining action information data may be performed. In addition, after performing the process, the specific situation information data and the action information data may be mapped with the identification information data and recorded as the user information.
  • the processor 140 may detect and identify a user by using the sensing data, and generate identification information data for each identified user.
  • the user may be identified from the image data of the indoor space obtained through the image sensor using a personal identification algorithm, and if the user has a mobile terminal, address information of the user terminal may be received through the communication unit 130. It may also identify the user.
  • the identification information data may include identification information about an individual such as identification ID information, gender information, age information, height information, and information about a household to which the identified user belongs, and the information about the furniture may include an address of the set-top box. It may be created by reference to a value.
  • the processor 140 may determine the situation of the indoor space by analyzing the sensing data. At this time, the situation of the indoor space may be grasped by referring to a database in which the situation of the indoor space is predefined.
  • the processor 140 may generate specific context information data for the identified indoor space situation and record it in a database, and the action information of the action item of the basic terminal or the action item of the external IoT terminal corresponding to the specific context information data. After acquiring the data, it may be recorded by mapping it with specific context information data in the database. If the generated specific contextual information already exists in the database, the generated specific contextual information data may not be recorded in the database but may be mapped to the action information data by referring to the specific contextual information data existing in the database.
  • the specific situation information data may be information data indicating a situation where the user watches TV, and the action information data is based on a TV program of channel 11 at 7 o'clock. It may be information data indicating viewing through the terminal 200, and the processor 140 records the specific situation information data in the database if the specific situation information data corresponding to the situation of watching TV does not exist in the database.
  • the information data and the action information data may be mapped and recorded.
  • the processor 140 may additionally obtain EPG information about the TV program that the user is watching in a specific situation through the broadcast signal processor 110 or the communication unit 130, and precisely with reference to the EPG information.
  • Action information data may be obtained.
  • the action information data is detailed information indicating that the "Infinite Challenge" program of the MBC channel 11 on Saturday is watched through the base terminal 200 at 7 o'clock on Saturday. It could be data.
  • the EPG information learns that the user is showing a favorite pattern of the soccer game by referring to the EPG information, and later refer to the EPG information.
  • the processor 140 may use the EPG information to recommend a program of interest (entertainment program, cooking program, etc.) that may be of interest to the user.
  • the processor 140 may map the specific contextual information data and the action information data obtained by referring to the sensing data with the identification information data and record the information as the user information. This allows the set-top box 100 to provide a user with each user. You will be able to obtain information. For example, in the above example, the processor 140 acquires two pieces of identification information data about two people watching TV, maps specific context information data and action information data to each of the two pieces of identification information data, and then uses the user for each user. You will be able to record the information.
  • EPG recognizes action information data to be mapped to situation information data for each member while identification information for each of A, B, C, and D members of the household is recognized by the set-top box.
  • the information can be more accurately referred to, and accordingly, each member will be able to record and manage the situation information data and the action information data.
  • the sensing data, identification information data, specific context information data, and action information data acquired by the processor 140 may include information that may infringe the privacy of the user.
  • an image of an indoor space Data or voice data recording the user's voice may correspond to information that violates the user's privacy.
  • the processor 140 may analyze and delete all identification information data or convert all information data into binary code data in consideration of a user's privacy problem.
  • the processor 140 may support the user's information to be collected by transmitting to the management server through a wired or wireless network. At this time, the processor 140 may confirm to each identified user whether or not to transmit the user's information to the management server 400 may transmit only the information of the user who agreed to the information transmission to the management server 400, Regardless of whether the user agrees or not, the user's information may be encrypted and transmitted to the management server 400.
  • the information of the user transmitted to the management server 400 may be classified and recorded by the management server 400 according to a predetermined criterion, which will be described with reference to FIG. 3.
  • the processor 140 receives the advertisement information data from the management server 400, the basic terminal 200 It may be provided through any one of the external IoT terminal 300 and the user mobile terminal. For example, when the processor 140 recognizes that the user whose information is recorded in the database is watching TV through the basic terminal 200, the processor 140 transmits the user's information to the management server through the communication unit 130 to the user. The advertisement information data corresponding to the information may be received, and the advertisement information data may be transmitted to the basic terminal 200 so that the advertisement may be provided to the user.
  • the advertisement information data may be information such as personalized product recommendation (PPR) information, specific TV program recommendation information, channel recommendation information, movie recommendation information, banner advertisement information, home shopping information, and the like.
  • PPR personalized product recommendation
  • the set-top box 100 recognizes that a man in their mid 30s is watching a fishing program, the set-top box 100 transmits information to a management server that a man in their mid 30s is watching a fishing program.
  • the fishing advertisement data may be transmitted to the TV so that the advertisement related to fishing may be displayed on a predetermined area of the TV screen, thereby providing customized advertisement information.
  • the processor 140 of the action item of the base terminal or the action item of the external IoT terminal corresponding to the obtained specific context information data is performed by the user more than a predetermined number of times or the action item of the external IoT terminal of the base IoT terminal
  • the action information data for the modified action item may be obtained and mapped to specific situation information data to be recorded.
  • FIG. 3 is a diagram showing in detail the internal configuration of the management server according to an embodiment of the present invention.
  • the communication unit 410 performs a function of communicating through a wired or wireless network and may communicate with a set-top box or an advertisement server.
  • the set-top box (i) a process of obtaining at least one sensing data through a built-in sensor or an external IoT terminal embedded in the set-top box, (ii) at least one A process of generating identification information data about a user detected through a built-in sensor or an external IoT terminal with reference to sensing data of the user, (iii) analyzing at least one sensing data, and a person or object in an indoor space to which the set-top box belongs And acquire specific context information data representing a state of at least some of the environment, and obtain action information data representing information of an action item of a basic terminal or an action item of an external IoT terminal performed by a user and corresponding to the specific context information data. And (iv) mapping specific contextual information data and action information data to identification information data.
  • the user's information generated through the process can be obtained from the set-top box through the communication unit 410 and recorded and managed.
  • the processor 420 may classify and record the information of the user obtained from the set-top box 100 according to a predetermined criterion, and the predetermined criterion may be at least one of a user's age, gender, occupation, taste, and household. It may be a standard corresponding to
  • the information of the user obtained from the set top box 100 may be encrypted, and the decryption key for the encrypted user information may be obtained through the set top box 100.
  • the processor 420 transmits the user's information to a predetermined advertising server to obtain the advertisement information data corresponding to the user's information from the predetermined advertising server and then transmits to the set-top box 100, the set-top box 100 It may be able to assist the user in providing the advertisement information data.
  • the management server 400 provides an information fee for providing the user information to a predetermined advertising server and an advertising fee for providing the set top box 100 with the advertisement information data provided from the predetermined advertising server.
  • the processor 410 receives the interest data indicating the user's interest in the advertisement information data transmitted to the set-top box from the set-top box 100 and the user is interested in the advertisement information data when the interest data is below a certain threshold. It may be determined that the number is small, new advertisement information data may be obtained from a predetermined advertisement server, and new advertisement information data may be transmitted to the set-top box 100.
  • FIG. 4 is a diagram illustrating obtaining specific context information data by obtaining sensing data according to an embodiment of the present invention.
  • Set-top box 100 is a specific result as a result of receiving and analyzing the sensing data obtained through the communication unit 130 connected to the built-in sensor 120 or the external IoT terminal 300 as described above
  • the situation information data can be obtained.
  • 4 shows the remote control signal information as a result of analyzing the infrared or near infrared image captured by the infrared camera or the near infrared camera, or the audio acquired by the microphone, as to whether the set-top box 100 is watching TV.
  • FIG. 3 is a diagram illustrating a concept of acquiring specific context information data such as context information, dog information, and person recognition information.
  • the set-top box 100 continuously acquires sensing data of an indoor space to obtain specific context information data. And be able to record.
  • the specific context information refers to specific context information of the indoor space in which the set-top box is placed, and the set-top box 100 uses various sensors and devices other than a microphone, an infrared camera, or a near infrared camera. Will be able to obtain.
  • the specific situation information includes the viewing channel information of the set-top box, the number of viewers, the situation information of the person going out, the information of the person's room, the weather information of the person, and the situation information of the person in the living room.
  • the embodiments according to the present invention described above may be implemented in the form of program instructions that may be executed by various computer components, and may be recorded in a computer-readable recording medium.
  • the computer-readable recording medium may include program instructions, data files, data structures, etc. alone or in combination.
  • Program instructions recorded on the computer-readable recording medium may be those specially designed and configured for the present invention, or may be known and available to those skilled in the computer software arts.
  • Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROMs, DVDs, and magneto-optical media such as floptical disks. media), and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like.
  • Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like.
  • the hardware device may be configured to operate as one or more software modules to perform the process according to the invention, and vice versa.

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Computing Systems (AREA)

Abstract

L'invention concerne un procédé d'acquisition d'informations utilisateur par l'intermédiaire d'un boîtier décodeur relié à un terminal primaire, qui comprend les étapes consistant à : (a) acquérir des données de détection par l'intermédiaire d'un capteur intégré installé dans un boîtier décodeur ou un terminal IoT externe; (b) (i) à mettre en oeuvre un procédé de génération de données d'informations d'identification relatives à un utilisateur détectées par le capteur intégré ou le terminal IoT externe avec référence aux données de détection, et (ii) à mettre en oeuvre un procédé d'acquisition de données d'informations circonstancielles spécifiques représentant l'état à l'intérieur de l'espace intérieur dans lequel le boîtier décodeur est disposé, et à acquérir des données d'informations d'action représentant des informations sur un article d'action du terminal primaire ou un article d'action du terminal IoT externe correspondant aux données d'informations circonstancielles spécifiques; et (c) à mettre en correspondance les données d'informations circonstancielles spécifiques et les données d'information d'action avec des données d'informations d'identification, et à les enregistrer.
PCT/KR2016/005246 2015-05-20 2016-05-18 Boîtier décodeur utilisant des informations multimodales pour acquérir des informations utilisateur, serveur de gestion utilisant le boîtier décodeur, et support d'enregistrement lisible par ordinateur Ceased WO2016186440A1 (fr)

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KR1020150070163A KR20160136555A (ko) 2015-05-20 2015-05-20 멀티모달 정보를 이용하여 사용자의 정보를 획득하는 셋톱박스, 셋톱박스로부터 획득한 사용자의 정보를 관리하는 관리 서버, 그리고 이를 이용한 방법 및 컴퓨터 판독 가능한 기록 매체
KR10-2015-0070163 2015-05-20

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