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WO2016098915A1 - Smart display and advertising method using same - Google Patents

Smart display and advertising method using same Download PDF

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Publication number
WO2016098915A1
WO2016098915A1 PCT/KR2014/012377 KR2014012377W WO2016098915A1 WO 2016098915 A1 WO2016098915 A1 WO 2016098915A1 KR 2014012377 W KR2014012377 W KR 2014012377W WO 2016098915 A1 WO2016098915 A1 WO 2016098915A1
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WO
WIPO (PCT)
Prior art keywords
advertisement
product
screen
image
area
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/KR2014/012377
Other languages
French (fr)
Korean (ko)
Inventor
김우승
송지성
김우경
박수조
김엽
김동일
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
VFLAP Inc
Industry University Cooperation Foundation IUCF HYU
Industry University Cooperation Foundation of Sogang University
Original Assignee
VFLAP Inc
Industry University Cooperation Foundation IUCF HYU
Industry University Cooperation Foundation of Sogang University
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by VFLAP Inc, Industry University Cooperation Foundation IUCF HYU, Industry University Cooperation Foundation of Sogang University filed Critical VFLAP Inc
Priority to PCT/KR2014/012377 priority Critical patent/WO2016098915A1/en
Priority to CN201480084115.1A priority patent/CN107409243A/en
Publication of WO2016098915A1 publication Critical patent/WO2016098915A1/en
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts

Definitions

  • the present invention relates to a smart display and an advertising method using the same.
  • IPTV Internet Protocol TV
  • IPTV refers to providing a user's television by transmitting various information services, video contents, and broadcasting using a high-speed Internet network.
  • a broadband TV or web TV has a plurality of content providers, and a user connects to a server of a plurality of content providers individually to access various VODs, games, and video call services provided by the content providers. Can be provided.
  • an object of the present invention is to provide a smart display for providing advertisements for advertisement targets, goods or services displayed on the screen while watching live or video using a smart device and It is to provide an advertising method using the same.
  • an advertisement method using a smart display including: receiving a video data, advertisement data for a product appearing in the video data, a content receiving step for receiving a product list, a product recognition step for identifying the selected product, and transmitting the same.
  • an advertisement method using a smart display which includes receiving video data, advertisement data for a product appearing in the video data, a content receiving step for receiving a product list, a product recognition step for identifying a selected product, and the transmitted content.
  • an advertisement method using a smart display includes a product recognition step of identifying a product located in a selected area, an advertisement calling step of requesting an advertisement from a server storing advertisement data, and receiving the advertisement from the server.
  • an advertisement for a product displayed on a screen during broadcasting or watching a video can be easily and quickly provided to a user.
  • advertisement information about goods and services displayed on the screen while watching a broadcast or moving image through a TV may be called and provided from the transmitted content.
  • an advertisement for an advertisement target displayed on the screen while watching a video may be received by the server and displayed on the screen.
  • the contents including the video data, the tag, and the advertising data is transmitted to the smart display, and the user is watching a TV screen by displaying an advertisement for the advertisement target included in the search cursor area on the screen. Advertisement may be provided for the product.
  • FIG. 1 is a block diagram showing an advertising system using a smart display according to an embodiment of the present invention.
  • FIG. 2 is a block diagram of a smart display according to a first embodiment of the present invention.
  • FIG. 3 is a flowchart illustrating an advertisement method using a smart display according to a first embodiment of the present invention.
  • FIG. 4 is a block diagram of a smart display according to a second embodiment of the present invention.
  • FIG. 5 is a flowchart illustrating an advertisement method using a smart display according to a second embodiment of the present invention.
  • FIG. 6 is a configuration diagram of a smart display according to a third embodiment of the present invention.
  • FIG. 7 is a flowchart illustrating an advertisement method using a smart display according to a third embodiment of the present invention.
  • FIG. 8 is a configuration diagram of a smart display according to a fourth embodiment of the present invention.
  • FIG. 9 is a flowchart illustrating an advertisement method using a smart display according to a fourth embodiment of the present invention.
  • FIG. 10 is a configuration diagram of a smart display according to a fifth embodiment of the present invention.
  • FIG. 11 is a flowchart illustrating an advertisement method using a smart display according to a fifth embodiment of the present invention.
  • FIG. 12 is a configuration diagram of a smart display according to a sixth embodiment of the present invention.
  • FIG. 13 is a flowchart illustrating an advertisement method using a smart display according to a sixth embodiment of the present invention.
  • FIG. 14 is a configuration diagram of a smart display according to a seventh embodiment of the present invention.
  • 15 is a flowchart illustrating an advertisement method using a smart display according to a seventh embodiment of the present invention.
  • 16 to 18D are diagrams for explaining a smart display and an advertisement method according to the present invention.
  • FIG. 19 is a configuration diagram of a smart display according to an eighth embodiment of the present invention.
  • FIG. 20 is a flowchart illustrating an advertisement method using a smart display according to an eighth embodiment of the present invention.
  • 21 is a configuration diagram of a smart display according to a ninth embodiment of the present invention.
  • FIG. 22 is a flowchart illustrating an advertisement method using a smart display according to a ninth embodiment of the present invention.
  • FIG. 23 is a configuration diagram of a smart display according to a tenth embodiment of the present invention.
  • FIG. 24 is a flowchart illustrating an advertisement method using a smart display according to a tenth embodiment of the present invention.
  • 25 is a configuration diagram of a smart display according to an eleventh embodiment of the present invention.
  • 26 is a flowchart illustrating an advertisement method using a smart display according to an eleventh embodiment of the present invention.
  • FIG. 27 is a configuration diagram of a smart display according to a twelfth embodiment of the present invention.
  • FIG. 28 is a flowchart illustrating an advertisement method using a smart display according to a twelfth embodiment of the present invention.
  • 29 is a configuration diagram of a smart display according to a thirteenth embodiment of the present invention.
  • FIG. 30 is a flowchart illustrating an advertisement method using a smart display according to a thirteenth embodiment of the present invention.
  • 31 is a configuration diagram of a smart display according to a fourteenth embodiment of the present invention.
  • FIG. 32 is a flowchart illustrating an advertisement method using a smart display according to a fourteenth embodiment of the present invention.
  • FIG. 1 is a block diagram showing an advertising system using a smart display according to an embodiment of the present invention.
  • the advertisement system 101 using the smart display includes a smart display 10, a remote controller 40, a smart mobile device 50, a broadcast communication network 60, and a server 30.
  • the smart display 10 refers to a device capable of transmitting and receiving video and data information through a wired or wireless communication network and displaying a video on a screen, and includes a smart TV.
  • the smart display 10 is formed as a separate set-top box 20 having a separate set-top box (STB) to perform image data transmission and reception through the broadcast communication network 60, or is formed integrally with the set-top box 20 to separate Image data can be transmitted and received without the set top box 20.
  • STB separate set-top box
  • the broadcast communication network 60 is a wired or wireless backbone network for transmitting broadcast content or video content by a large capacity, long distance voice and data service, and may be a wired or wireless Internet.
  • the server 30 provides the content to the broadcast communication network as a storage where the content is stored.
  • the server stores various kinds of contents such as dramas, entertainment programs, and movies.
  • the remote controller 40 is a tool for inputting a signal to the smart display 10 when the smart display 10 is a TV.
  • the remote control 40 exchanges signals with the smart display 10 and the set top box 20 by infrared communication.
  • the smart mobile device 50 is composed of a smart phone, a tablet PC, and the like and exchanges signals with the smart display 10 through short-range communication.
  • the smart mobile device 50 may exchange signals with the smart display 10 through wireless communication such as Bluetooth, WiFi, and infrared communication.
  • the same screen may be displayed by being synchronized with the smart mobile device 50 and the smart mobile device 10. In this case, when the smart mobile device 50 is touched, a signal for selecting the smart mobile device 50 is also input.
  • FIG. 2 is a block diagram of a smart display according to a first embodiment of the present invention.
  • the smart display 10 includes an input unit 11, an output unit 12, a control unit 213, a communication unit 17, and a storage unit 18.
  • the input unit 11 generates an electrical signal by receiving a command from the outside, and the command may be generated by the remote controller 40, the motion, and the smart mobile device 50.
  • the input unit 11 includes a remote controller receiving module 11a, a motion recognition module 11b, and a short range communication module 11c.
  • the remote control receiving module 11a receives a signal through infrared communication with the remote controller 40, and may receive a signal by clicking a button installed on the remote controller 40.
  • the remote controller 40 generates a cursor on the screen, and when the cursor on the screen moves according to the operation of the remote controller, the signal may be input by clicking an icon displayed on the screen as the cursor moves.
  • the motion recognition module 11b includes a camera and a motion sensor. When the user performs a preset operation, the motion recognition module 11b recognizes this and accepts it as an input signal. For example, when a user performs an action such as using a finger to point to an object displayed on the screen or taking a motion of grabbing an object with a finger, the motion sensor recognizes this and accepts it as an input signal.
  • the short range communication module 11c is for communication with the smart mobile device 50 and transmits a screen implemented on the smart display 10 to the smart mobile device 50 or inputs the touch panel of the smart mobile device 50. Accept the signal.
  • the output unit 12 decodes the broadcast signal and displays it as an image. In addition, the output unit 12 displays a moving image stored in an external server as an image or displays a character or an icon on the screen.
  • the controller 213 receives a signal from the input unit 11 to control the screen and displays an image and information on the screen through the output unit 12.
  • the controller 213 includes a content receiving module 213a, a product recognition module 213b, and an advertisement loading module 213c.
  • the content receiving module 213a receives the video data together with the advertisement data combined with the video data.
  • the video data is composed of a plurality of frames 71, and typically 30 frames 71 are displayed on the screen per second.
  • Advertisement data 72 is coupled to each frame 71.
  • the advertisement data 72 is combined with the video data, and the advertisement data 72 is transmitted together with the video data.
  • the software is used to identify the products included in the video and to combine the advertisement data for the products shown in each frame into the frames.
  • the advertisement data 72 is coupled to the frame with opacity of zero, so that the advertisement does not appear on the screen when the video is played.
  • the method of transparently forming an advertisement may be performed in various ways using the opacity command or the rgba command.
  • the advertisement data may be in the form of an image, or may be in the form of an advertisement window including image and product information.
  • the product recognition module 213b identifies a product when a point at which the product exists is selected. When any one point on the screen is clicked, the product recognition module compares an image displayed in the product region with an image displayed in the product region and an area selection unit for specifying a region including the clicked point to form a product region. A commodity search unit for identifying commodities.
  • the area selection unit specifies a region where the product exists to form a product region.
  • the area selection unit distinguishes between the area where the product exists and the surrounding area in consideration of factors such as color and shape.
  • the area selection unit forms a border extending along the circumference of areas having the same color or pattern as the selected point, and forms the inside of the border as a product area.
  • the product search unit identifies the product by comparing the image displayed in the product area with the product image included in the advertisement data.
  • the selected frame combines the advertisement data for the products shown in the frame, and the advertisement data includes the product image and the product information.
  • the product search unit searches for an image that matches the image of the selected product.
  • the advertisement loading module 213c displays an advertisement for the found product on the screen.
  • the advertisement loading module 213c increases or decreases the opacity of the advertisement.
  • the advertisement loading module 213c increases the opacity of the advertisement so that the advertisement appears on the screen.
  • the advertisement loading module 213c reduces the opacity of the advertisement so that the advertisement disappears from the screen.
  • the advertisement consists of an advertisement window and the advertisement loading module 213c displays the advertisement window on the screen.
  • the advertisement loading module 213c disappears the previous advertisement window and displays only the newly selected advertisement window on the screen.
  • the ad window may disappear by reducing the opacity to zero.
  • the advertisement is combined in the form of layers in the frame and only the opacity is adjusted.
  • the advertisement loading module 213c may pause play of the video and store the video transmitted from the pause. In addition, the advertisement loading module 213c may make the advertisement window disappear when the cancel icon is clicked, and when the advertisement window disappears, the advertisement loading module 213c may play the paused video again from the frame after stopping and provide it to the user.
  • the advertisement loading module 213c may further include a detailed information loading unit for providing detailed information about the product.
  • the detailed information loading unit requests detailed information about the product from the server, receives it, and displays it on the screen.
  • the detailed information includes various images of the product and the material, size, and color of the product.
  • the communication unit 17 may receive detailed information about the product using a wired or wireless communication network. In addition, the communication unit 17 transmits order and payment information through a wired or wireless communication network.
  • the storage unit 18 provides a place for storing advertisement information, a list of searched goods, and an image of the goods.
  • the video data and the advertisement data are transmitted to the smart display, and the advertisement coupled to the frame is displayed on the screen, so that the user can quickly provide the advertisement for the product while watching the TV screen. .
  • the input unit, output unit, communication unit, and storage unit perform the same functions as the input unit 211, output unit 212, communication unit 17, and storage unit 18 of FIG. 2.
  • FIG. 3 is a flowchart illustrating an advertisement method using a smart display according to a first embodiment of the present invention.
  • the advertisement method using the smart display includes a content receiving step (S301) of receiving a video and an advertisement coupled to the video, a product recognition step (S302) of recognizing the selected product, and An advertisement loading step (S303) of displaying an advertisement for the selected product on the screen.
  • the content receiving step S301 receives the video data together with the advertisement data coupled to the video data.
  • the advertisement data is received with the opacity of zero, so that the advertisement does not appear on the screen when the video is played.
  • the product recognition step S302 identifies the product when the point where the product exists is selected.
  • the product recognition step S302 identifies the product including the selected point.
  • the product recognition step S302 includes a region selection step of specifying a region around the selected point to form a product region, and a product search step of searching for a product by comparing the image displayed in the product region with a product image included in the advertisement data. .
  • the region in which the product exists and the surrounding region are distinguished in consideration of factors such as color and shape.
  • the product search step specifies a product by searching for the product in the advertisement image coupled to the frame.
  • a border is formed along the periphery of regions having the same color or pattern as the selected point, and the inside of the border is formed as a product region.
  • the advertisement loading step S303 when a product is found, an advertisement for the selected product is displayed on the screen.
  • the advertisement loading step S303 adds or subtracts the opacity of the advertisement data. When a product is found, the advertisement data is increased so that the advertisement data appears on the screen.
  • the advertisement data 72 is composed of an advertisement window, and the advertisement loading step S303 displays the advertisement window on the screen.
  • the advertisement loading step S303 causes the advertisement window to disappear when the delete icon displayed on the advertisement window is selected.
  • the previous advertisement window may disappear and only the newly selected advertisement window may be displayed on the screen.
  • the screen when the advertisement window is displayed, the screen may be paused and the video transmitted from the pause may be stored.
  • the paused screen when the cancel icon is clicked, the paused screen may be replayed from the frame after stopping and provided to the user.
  • the advertisement loading step S303 may further include a detailed information loading step of providing detailed information about the product.
  • the server when the displayed advertisement is selected, the server requests detailed information about the product and displays the received information on the screen.
  • the detailed information includes various images of the product and the material, size, and color of the product.
  • FIG. 4 is a block diagram of a smart display according to a second embodiment of the present invention.
  • the smart display 10 includes an input unit 11, an output unit 12, a control unit 413, a communication unit 17, and a storage unit 18.
  • the controller 413 includes a content receiving module 413a, an advertisement calling module 413b, an advertisement receiving module 413c, and an advertisement loading module 413d.
  • the content receiving module 413a receives a call code coupled to the video data together with the video data and temporarily stores the transmitted video data and the call code.
  • the content receiving module 413a may receive the content in a streaming manner or may download the content.
  • the content receiving module 413a receives content including an object layer and a calling code coupled to the video data together with the video data. After capturing the video data, the object layer and the calling code are combined, and the object layer and the calling code are transmitted together with the video data.
  • the Software is used to identify the advertisement target included in the video and incorporate the calling code to call the advertisement data for the advertisement target into the content.
  • the calling code includes information about the advertisement target and information about the advertisement, and may be one kind of metadata.
  • the calling code is combined with the object layer 73 formed in the area where the advertisement target is located in the frame 71.
  • the object layer 73 generates a signal when it is selected, and is formed transparently to serve as an invisible icon. At least one object layer 73 is overlapped and disposed, and some object layers 73 are laterally spaced apart and arranged in parallel in the same plane. In addition, the plurality of object layers 73 may be stacked in a frame.
  • the content receiving module 413a receives a nested object layer and a call tag coupled to the object layer.
  • the object layer 73 may include a first object layer coupled to an advertisement target made of a product and a second object layer coupled to an advertisement target composed of a service. Accordingly, the first object layer may call an advertisement for a product, and the second object layer may call an advertisement for a service.
  • the content receiving module 413a receives the first object layer and the second object layer overlaid on the first object layer.
  • the first object layer and the second object layer overlap each other, wherein the second object layer for the service is formed with a relatively large area, and the first object layer for the product is formed with a narrow area. Accordingly, advertisement information about products and services can be provided together in the same area of the screen, and the user arranges the first object layer or the second object layer by arranging the first object layer and the second object layer 73 to overlap each other. You can also choose.
  • the advertisement calling module 413b recognizes the calling code coupled to the selected object layer and sends the calling code to the server 30 to request an advertisement from the server.
  • the advertisement calling module 413b identifies the calling code and generates an advertisement request signal when the object layer is clicked.
  • the object layer 73 acts like an invisible icon to generate a signal when the object layer 73 is clicked.
  • the advertisement calling module 413b identifies the calling code and sends the calling code when the object layer 73 is clicked.
  • the advertisement call module 413b calls an advertisement by selecting the object layer located at the top of the overlapped object layer 73 and identifying the code coupled to the object layer located at the top when the region where the object layers are overlapped is selected. can do.
  • the advertisement calling module 413b may call the advertisement by identifying a code coupled to all of the overlapping object layers 73 at the selected point.
  • the advertisement call module 413b may determine the proportion of the overlapped portion in the total area of the object layer 73 when the region in which the object layers 73 overlap each other is selected.
  • the code coupled to the largest object layer 73 can be identified to invoke the advertisement.
  • the advertisement call module 413b determines the proportion of the overlapped portion in the total area of the object layer 73 when the region in which the object layers 73 are overlapped is selected, but the overlapped portion is in the total area.
  • An advertisement may be invoked by selecting only the object layer 73 having a ratio greater than or equal to a preset range to identify a code coupled to the selected object layer 73.
  • the preset range may be 30% to 50%.
  • the advertisement call module 413b may determine the proportion of the overlapped portion in the total area of the object layer 73 when the region in which the object layers 73 overlap each other is selected.
  • An advertisement may be called by identifying a code coupled to the selected object layer 73 by selecting an object layer 73 having a ratio of a portion overlapping with the largest object layer 73 in the total area more than a preset range.
  • the advertisement call module 413b includes a layer selection unit, a code recognition unit, and a code transmission unit. As illustrated in FIG. 17B, when an area in which the object layers 73 overlap each other is selected, the layer selection unit may select an object layer located at the top of the stacked object layers 73. In addition, the layer selection unit 73 may select all of the overlapped object layers at the selected point. When the layer selection unit selects all the overlapped object layers, the advertisement call module 413b simultaneously calls a plurality of advertisements. In particular, when the first object layer for the product and the second object layer for the service overlap, an advertisement for the product and an advertisement for a store selling the product may be simultaneously called.
  • the layer selection unit may determine the ratio of the overlapped portion to the entire area of the object layer 73, and may select only the object layer 73 having the largest ratio of the overlapped portion.
  • the layer selection unit may determine the ratio of the overlapped portion to the total area of the object layer 73 to select only the object layer 73 in which the ratio of the overlapped portion to the total area is greater than or equal to the preset range. May consist of 30% to 50%.
  • the layer selection unit determines the proportion of the overlapped portion in the total area of the object layer 73, and the preset ratio of the overlapped portion in the total area of the object layer 73 with the largest proportion of the overlapped portion is set in advance. Object layers 73 that are greater than or equal to the range may be selected.
  • the code recognition unit identifies a code coupled to the selected advertisement target.
  • the calling code is activated, and the code recognition unit identifies the activated code.
  • the code transmitting unit requests the advertisement data by transmitting the recognized calling code to the server 30 using a communication network.
  • the server 30 stores a list of advertisements for advertisement targets included in the corresponding content, and each advertisement list is combined with code for identifying and calling the advertisement.
  • the call code corresponding to the code coupled to the advertisement data is transmitted, the corresponding advertisement is retrieved and transmitted to the smart display.
  • the advertisement receiving module 413c receives and temporarily stores an advertisement transmitted from the server 30.
  • the advertisement data may be transmitted in the form of an advertisement window to be displayed on the screen, and may be transmitted in the form of image data and advertisement target information data.
  • the advertisement data includes information about the image and the advertisement target.
  • the advertisement target information may include a trademark, a price, a lowest price, a sales website, and the like.
  • the advertisement data may be in the form of an advertisement window displayed on the screen, and may be in the form of a table including an image and advertisement target information.
  • the content includes a plurality of advertisement targets, and the plurality of advertisement data is combined with a call code for each product.
  • the advertisement loading module 413d displays an advertisement received from the server 30 on the screen.
  • the advertisement loading module 413d may form an advertisement window 82 on the screen and display an advertisement on the advertisement window 82 as shown in FIG. 18B, and display the advertisement by dividing the screen as shown in FIG. 18C.
  • An area 83 may be formed and an advertisement may be displayed on the advertisement display area 83.
  • the advertisement loading module 413d includes an advertisement window generating unit, and the advertisement window generating unit generates the advertisement window 82 to be displayed on the screen using the advertisement data including the image and the information of the advertisement target.
  • the advertisement window generating unit may be omitted.
  • the advertisement window 82 may display an icon linked to the website so that the user can go to the website selling the advertisement target, and an icon linked to the price comparison website for providing a price comparison for the advertisement target may be displayed. Can be.
  • the advertisement loading module 413d may generate the advertisement window 82 at a designated position such as an upper corner of the screen, and may generate the advertisement window 82 at a position adjacent to the advertisement target. Once the advertisement window 82 is generated, even if the first clicked frame disappears from the screen, the advertisement window 82 remains on the screen and remains in the generated position. Meanwhile, when the advertisement window 82 is generated, the advertisement loading module 413d may pause the screen and store the screen from the pause.
  • the advertisement loading module 413d causes the advertisement window 82 to disappear when the cancel icon displayed on the advertisement window 82 is clicked. In addition, when the cancel icon is clicked, the advertisement loading module 413d may replay the paused screen from the frame after the stopped stop and provide it to the user.
  • the advertisement loading module 413d may further include a detailed information loading unit that provides detailed information about the advertisement target.
  • the detailed information loading unit requests detailed information about the advertisement target from the server, receives it, and displays it on the screen.
  • the detail information includes various images of the advertisement target and the material, size, and color of the advertisement target. do.
  • the video data and the calling code are transmitted to the smart display, and the calling code coupled to the frame is identified to request and receive the advertising data from the server, so that the advertisement transmitted to the screen is displayed on the TV screen in real time. I can display it.
  • FIG. 5 is a flowchart illustrating an advertisement method using a smart display according to a second embodiment of the present invention.
  • the advertisement method using the smart display includes a content receiving step of receiving a video and a call code coupled to the video (S501), and requesting an advertisement for a selected advertisement target to a server.
  • Advertisement call step S502 advertisement reception step S503 for receiving an advertisement from the server 30, and advertisement loading step S504 for displaying the called advertisement on the screen.
  • the content receiving step S501 receives a call code coupled to the video data together with the video data and temporarily stores the transmitted video data and the call code.
  • the content includes video data and advertisement data.
  • an object layer is combined in an area where an advertisement target is located, and an object layer includes a call code for calling an advertisement including information about the advertisement target and the advertisement.
  • the object layer 73 generates a signal when it is selected, and is formed transparently to serve as an invisible icon. At least one object layer 73 is overlapped and disposed, and some object layers 73 are laterally spaced apart and arranged in parallel in the same plane. In addition, the plurality of object layers 73 may be stacked in a frame.
  • the content receiving module 413a receives the first object layer and the second object layer together.
  • the object layer 73 may include a first object layer coupled to an advertisement target made of a product and a second object layer coupled to an advertisement target composed of a service. Accordingly, the first object layer may call an advertisement for a product, and the second object layer may call an advertisement for a service.
  • a first object layer and a second object layer superimposed on the first object layer are received.
  • the first object layer and the second object layer overlap each other, wherein the second object layer for the service is formed with a relatively large area, and the first object layer for the product is formed with a narrow area. Accordingly, advertisement information about products and services can be provided together in the same area of the screen, and the user arranges the first object layer or the second object layer by arranging the first object layer and the second object layer 73 to overlap each other. You can also choose.
  • the advertisement call step (S502) recognizes the call code coupled to the object layer of the selected frame and transmits the call code to the server.
  • an object layer 73 generating a signal is coupled to a region where an advertisement target is located in a frame.
  • the object layer 73 acts like an invisible icon to generate a signal when the object layer is clicked.
  • the advertisement call step S502 identifies the calling code and transmits the calling code when the object layer is clicked.
  • the advertisement layer is selected by identifying the code coupled to the object layer located at the top by selecting the object layer located at the top of the overlapped object layer 73. can do.
  • the advertisement call step S502 may call the advertisement by identifying a code coupled to all of the overlapping object layers 73 at the selected point.
  • the advertisement call step (S502) determines the proportion of the overlapped portion in the total area of the object layer 73, when the region overlapping the object layers 73 is selected, but the proportion of the overlapped portion is The code coupled to the largest object layer 73 can be identified to invoke the advertisement.
  • the advertisement call step (S502) determines the proportion of the overlapped portion in the total area of the object layer 73 when the area where the object layers 73 are overlapped is selected, but the overlapped portion is determined in the total area.
  • An advertisement may be invoked by selecting only the object layer 73 having a ratio greater than or equal to a preset range to identify a code coupled to the selected object layer 73.
  • the preset range may be 30% to 50%.
  • the advertisement call step (S502) determines the proportion of the overlapped portion in the total area of the object layer 73, when the region overlapping the object layers 73 is selected, but the proportion of the overlapped portion is An advertisement may be called by identifying a code coupled to the selected object layer 73 by selecting an object layer 73 having a ratio of a portion overlapping with the largest object layer 73 in the total area more than a preset range.
  • the advertisement calling step S502 includes a layer selection step of selecting at least one of the overlapped layers, a code recognition step of identifying a calling code coupled to the selected object layer, and an advertisement search for searching advertisement data linked to the calling code. Steps.
  • the advertisement calling step S502 may include a code recognizing step of identifying a calling code coupled to the selected area, a code transmitting step of transmitting the recognized calling code to the server 30, and advertisement data linked to the calling code.
  • the advertisement search step for searching in.
  • the code recognition step identifies the code coupled to the selected advertisement target.
  • the calling code is activated, and the code recognition step identifies the activated code.
  • the code transmission step requests the advertisement data by transmitting the recognized calling code to the server 30 using a communication network.
  • the server 30 retrieves advertisement data corresponding to the activated call code.
  • the server 30 stores a list of advertisements for advertisement targets included in the corresponding content, and each advertisement list is combined with code for identifying and calling the advertisement.
  • the call code corresponding to the code coupled to the advertisement data is transmitted, the corresponding advertisement is retrieved and transmitted to the smart display.
  • the advertisement receiving step S503 receives and stores advertisement data from the server 30.
  • the advertisement may be transmitted in the form of advertisement window data to be displayed on the screen, and may be transmitted in the form of data including an image and advertisement target information.
  • the advertisement connected to the code of the advertisement target is displayed on the screen according to the searched advertisement target list.
  • an advertisement window 82 may be formed on the screen as shown in FIG. 18B, and an advertisement may be displayed on the advertisement window 82, and the advertisement is displayed by dividing the screen as shown in FIG. 18C.
  • An area 83 may be formed and an advertisement may be displayed on the advertisement display area 83.
  • the advertisement loading step S504 includes an advertisement window generation step, and the advertisement window generation step generates an advertisement window to be displayed on the screen by using advertisement data including an image and information of an advertisement target.
  • the advertisement window generating step may be omitted.
  • the screen when the advertisement window is generated, the screen may be paused and the screen may be stored from the pause.
  • the advertisement loading step S504 causes the advertisement window 82 to disappear when the cancel icon displayed on the advertisement window 82 is clicked.
  • the paused screen when the cancel icon is clicked, the paused screen may be replayed from the frame after the stored stop and provided to the user.
  • the advertisement loading step S504 may further include a detailed information loading step of providing detailed information on the advertisement target.
  • a detailed information loading step of providing detailed information on the advertisement target In the step of loading the detailed information, when the displayed advertisement is selected, the server 30 requests detailed information about the advertisement target, receives it, and displays the received information on the screen. And the like.
  • FIG. 6 is a configuration diagram of a smart display according to a third embodiment of the present invention.
  • the smart display 10 includes an input unit 11, an output unit 12, a control unit 613, a communication unit 17, and a storage unit 18.
  • the controller 613 includes a content receiving module 613a, an advertisement calling module 613b, and an advertisement loading module 613c.
  • the content receiving module 613a receives content including advertisement data coupled to the video data together with the video data, and temporarily stores the transmitted video data and the advertisement data.
  • the content receiving module 613a may receive the content in a streaming manner or may download the content.
  • the video data is captured, the video data is combined with the advertisement data, and the advertisement data is transmitted together with the video data.
  • Software is used to identify the advertisement target included in the video and associate the call tag with the content to call the advertisement data for the advertisement target.
  • the call tag includes information about the advertisement target and information about the advertisement data, and may be combined in the frame in the same manner as the metadata.
  • the advertisement data is associated with each call tag and is combined with the video data through the call tag.
  • the advertisement data includes information about an image and an advertisement target, and the advertisement target information may include a trademark, a price, a lowest price, a sales website, and the like.
  • the advertisement data may be in the form of an advertisement window displayed on the screen, and may be in the form of a table including an image and advertisement target information.
  • the content includes a plurality of advertisement targets, and the plurality of advertisement data are combined with call tags for each advertisement target.
  • the call tag is combined with an object layer 73 formed in an area where an advertisement target is located in a frame.
  • the object layer 73 generates a signal when it is selected, and is formed transparently to serve as an invisible icon.
  • At least one object layer 73 is overlapped and disposed, and some object layers 73 are laterally spaced apart and arranged in parallel in the same plane.
  • the plurality of object layers 73 may be stacked in a frame.
  • the content receiving module 613a receives a nested object layer and a call tag coupled to the object layer.
  • the object layer 73 may include a first object layer coupled to an advertisement target made of a product and a second object layer coupled to an advertisement target composed of a service. Accordingly, the first object layer calls an advertisement for a product, and the second object layer calls an advertisement for a service.
  • the content receiving module 613a receives the first object layer and the second object layer together.
  • the first object layer and the second object layer overlap each other, wherein the second object layer for the service is formed with a relatively large area, and the first object layer for the product is formed with a narrow area. Accordingly, advertisement information about products and services can be provided together in the same area of the screen, and the user arranges the first object layer or the second object layer by arranging the first object layer and the second object layer 73 to overlap each other. You can also choose.
  • the advertisement call module 613b recognizes the call tag coupled to the selected object layer 73 and retrieves the advertisement coupled thereto.
  • the advertisement calling module 613b identifies the calling tag and retrieves the advertisement when the object layer is clicked.
  • the advertisement call module 613b calls an advertisement by selecting an object layer located at the top of the overlapped object layers 73 and identifying a tag coupled to the object layer located at the top when the region where the object layers are overlapped is selected. can do.
  • the advertisement calling module 613b may call the advertisement by identifying a tag coupled to all of the overlapping object layers 73 at the selected point.
  • the advertisement call module 613b determines the proportion of the overlapped portion in the total area of the object layer 73 when the region in which the object layers 73 are overlapped is selected.
  • the tag associated with the largest object layer 73 can be identified to invoke the advertisement.
  • the advertisement call module 613b determines the proportion of the overlapped portion in the total area of the object layer 73 when the region in which the object layers 73 are overlapped is selected, but the overlapped portion is in the total area.
  • An advertisement may be called by identifying only a tag coupled to the selected object layer 73 by selecting only the object layer 73 having a ratio greater than or equal to a preset range.
  • the preset range may be 30% to 50%.
  • the advertisement call module 613b determines the proportion of the overlapped portion in the total area of the object layer 73 when the region in which the object layers 73 are overlapped is selected.
  • An advertisement may be called by identifying a tag coupled to the selected object layer 73 by selecting an object layer 73 having a ratio of a portion overlapping with the largest object layer 73 in the total area or more.
  • the advertisement call module 613b includes a layer selection unit, a tag recognition unit, and an advertisement search unit. As illustrated in FIG. 17B, when an area in which the object layers 73 overlap each other is selected, the layer selection unit may select an object layer located at the top of the stacked object layers 73. In addition, the layer selection unit 73 may select all of the overlapped object layers at the selected point. When the layer selection unit selects all the overlapped object layers, the advertisement call module 613b simultaneously calls a plurality of advertisements. In particular, when the first object layer for the product and the second object layer for the service overlap, an advertisement for the product and an advertisement for a store selling the product may be simultaneously called.
  • the layer selection unit may determine the ratio of the overlapped portion to the entire area of the object layer 73, and may select only the object layer 73 having the largest ratio of the overlapped portion.
  • the layer selection unit may determine the ratio of the overlapped portion to the total area of the object layer 73 to select only the object layer 73 in which the ratio of the overlapped portion to the total area is greater than or equal to the preset range. May consist of 30% to 50%.
  • the layer selection unit determines the proportion of the overlapped portion in the total area of the object layer 73, and the preset ratio of the overlapped portion in the total area of the object layer 73 with the largest proportion of the overlapped portion is set in advance. Object layers 73 that are greater than or equal to the range may be selected.
  • the tag recognition unit identifies the call tag coupled to the selected advertisement target.
  • the call tag is activated, and the tag recognition unit identifies the activated call tag.
  • the tag recognition unit identifies the call tag coupled to the object layer 73 selected by the layer selection unit, and may simultaneously identify a plurality of tags.
  • the advertisement retrieving unit retrieves the advertisement associated with the activated call tag from the advertisement data included in the transmitted content.
  • the content includes a plurality of advertisements, and the advertisement to be displayed on the screen is an advertisement for the advertisement target selected by the user, and the tag search unit searches for an advertisement associated with the activated tag in the advertisement data.
  • the advertisement loading module 613c displays an advertisement connected to the tag of the advertisement target on the screen according to the searched advertisement target list.
  • the advertisement loading module 613c may form an advertisement window 82 on the screen and display an advertisement on the advertisement window 82 as shown in FIG. 18B, and display the advertisement by dividing the screen as shown in FIG. 18C.
  • An area 83 may be formed and an advertisement may be displayed on the advertisement display area 83.
  • the advertisement loading module 613c includes an advertisement window generating unit, and the advertisement window generating unit generates the advertisement window 82 to be displayed on the screen by using the advertisement data including the image and the information of the advertisement target. However, when the advertisement data is transmitted in the form of an advertisement window, the advertisement window generating unit may be omitted.
  • the advertisement window 82 may display an icon linked to the website so that the user can go to the website selling the advertisement target, and an icon linked to the price comparison website for providing a price comparison for the advertisement target may be displayed. Can be.
  • the advertisement loading module 613c may generate the advertisement window 82 at a designated position such as an upper corner of the screen, and may generate the advertisement window 82 at a position adjacent to the advertisement target. Once the advertisement window 82 is generated, even if the first clicked frame disappears from the screen, the advertisement window 82 remains on the screen and remains in the generated position. Meanwhile, when the advertisement window 82 is displayed, the advertisement loading module 613c may pause the screen and store the screen from the time of stopping.
  • the advertisement loading module 613c causes the advertisement window 82 to disappear when the cancel icon located in the advertisement window is clicked. In addition, when the cancel icon is clicked, the advertisement loading module 613c may play the paused screen again from the frame after stopping and provide the same to the user.
  • the advertisement loading module 613c may further include a detailed information loading unit for providing detailed information on the advertisement target.
  • the detailed information loading unit requests detailed information about the advertisement target from the server, receives it, and displays it on the screen.
  • the detail information includes various images of the advertisement target and the material, size, and color of the advertisement target. do.
  • the video data and the advertisement data are transmitted to the smart display, and the calling tag coupled to the frame is displayed to display the transmitted advertisement on the screen. Advertisement may be provided.
  • FIG. 7 is a flowchart illustrating an advertisement method using a smart display according to a third embodiment of the present invention.
  • the advertisement method using the smart display according to the present embodiment includes a content receiving step of receiving a video and an advertisement coupled to the video (S701), and calling an advertisement of an advertisement target selected from the transmitted content.
  • the content receiving step S701 receives advertisement data coupled to the video data together with the video data and temporarily stores the transmitted video data and the advertisement data.
  • the content may be received by a streaming method or may be received by a download method.
  • the content includes video data and advertisement data.
  • An object layer is combined with a region where an advertisement target is located in the video data, and a call tag for calling an advertisement including information about the advertisement target and the advertisement is combined with the object layer.
  • the object layer 73 generates a signal when it is selected, and is formed transparently to serve as an invisible icon. At least one object layer 73 is overlapped and disposed, and some object layers 73 are laterally spaced apart and arranged in parallel in the same plane. In addition, the plurality of object layers 73 may be stacked in a frame. In the content receiving step S701, a nested object layer and a call tag coupled to the object layer are received together.
  • the object layer 73 may include a first object layer coupled to an advertisement target made of a product and a second object layer coupled to an advertisement target composed of a service. Accordingly, the first object layer may call an advertisement for a product, and the second object layer may call an advertisement for a service.
  • a first object layer and a second object layer superimposed on the first object layer are received.
  • the first object layer and the second object layer overlap each other, wherein the second object layer for the service is formed with a relatively large area, and the first object layer for the product is formed with a narrow area. Accordingly, advertisement information about products and services can be provided together in the same area of the screen, and the user arranges the first object layer or the second object layer by arranging the first object layer and the second object layer 73 to overlap each other. You can also choose.
  • the advertisement call step (S702) recognizes the call tag coupled to the area of the selected frame and retrieves the advertisement coupled thereto.
  • the advertisement layer is selected by identifying the tag coupled to the object layer located at the top by selecting the object layer located at the top of the overlapped object layer 73. can do.
  • the advertisement call step S702 may call the advertisement by identifying a tag coupled to all of the overlapping object layers 73 at the selected point.
  • the advertisement call step (S702) determines the proportion of the overlapped portion in the total area of the object layer 73 when the region in which the object layers 73 are overlapped is selected, but the ratio of the overlapped portion is determined.
  • the tag associated with the largest object layer 73 can be identified to invoke the advertisement.
  • the advertisement call step (S702) determines the proportion of the overlapped portion in the total area of the object layer 73 when the region in which the object layers 73 are overlapped is selected, but the overlapped portion is in the total area.
  • An advertisement may be called by identifying only a tag coupled to the selected object layer 73 by selecting only the object layer 73 having a ratio greater than or equal to a preset range.
  • the preset range may be 30% to 50%.
  • the advertisement call step (S702) determines the proportion of the overlapped portion in the total area of the object layer 73 when the region in which the object layers 73 are overlapped is selected, but the ratio of the overlapped portion is determined.
  • An advertisement may be called by identifying a tag coupled to the selected object layer 73 by selecting an object layer 73 having a ratio of a portion overlapping with the largest object layer 73 in the total area or more.
  • the advertisement call step S702 includes a layer selection step of selecting at least one of the overlapped layers, a tag recognition step of identifying a call tag coupled to the selected object layer, and an advertisement search for searching advertisement data linked to the call tag. Steps.
  • the tag recognition step identifies a tag coupled to the selected advertisement target.
  • the user clicks on the advertisement target displayed on the screen using a remote controller or a wireless mouse the calling tag is activated, and the tag recognition step identifies the activated tag.
  • the advertisement retrieval step retrieves the advertisement associated with the activated call tag from the transmitted content.
  • a plurality of advertisements are combined in the content, and an advertisement to be displayed on the screen searches for an advertisement associated with an activated tag in the advertisement data in an advertisement intro to an advertisement target selected by the user, and in an advertisement search step.
  • an advertisement connected to a tag of an advertisement target is displayed on the screen according to the searched list of advertisement targets.
  • an advertisement window may be formed on the screen and an advertisement may be displayed on the screen as shown in FIG. 18B.
  • an advertisement display area is formed by dividing the screen to display an advertisement. Advertisements can be displayed in the area.
  • the advertisement loading step S703 includes an advertisement window generation step, and the advertisement window generation step generates an advertisement window to be displayed on the screen by using advertisement data including an image and information of an advertisement target.
  • the advertisement window generating step may be omitted.
  • the screen when the advertisement window is generated, the screen may be paused and the screen may be stored from the pause.
  • the advertisement loading step S703 when the cancel icon located in the advertisement window is clicked, the advertisement window disappears.
  • the paused screen when the cancel icon is clicked, the paused screen may be played back from the frame after stopping and provided to the user.
  • the advertisement loading step (S703) may further include a detailed information loading step for providing detailed information about the advertisement target.
  • the server when the displayed advertisement is selected, the server requests detailed information about the advertisement target, receives it, and displays it on the screen.
  • the detailed information includes various images of the advertisement target and the material, size, and color of the advertisement target. do.
  • FIG. 8 is a configuration diagram of a smart display according to a fourth embodiment of the present invention.
  • the smart display 10 includes an input unit 11, an output unit 12, a control unit 813, a communication unit 17, and a storage unit 18.
  • the controller 813 includes a product recognition module 813a, an advertisement call module 813b, an advertisement receiving module 813c, and an advertisement loading module 813d.
  • the merchandise recognition module 813a identifies the merchandise when the point where the merchandise exists is selected.
  • the commodity recognition module includes an area selection unit for specifying an area including the clicked point and a selection image storage unit for storing the selected area as an image when any one point on the screen is clicked.
  • the area selection unit specifies the area where the product exists and forms the object area 81.
  • the area selection unit distinguishes between the area where the product exists and the surrounding area in consideration of factors such as color and shape.
  • the area selection unit forms a border along the periphery of areas having the same color or pattern as the selected point, and forms the inside of the border as an object area.
  • the selection image storage unit stores the object region 81 as an image file to form a selection image.
  • the product recognition module 813a includes an image transmission unit for transmitting the selected image to the server 30, which receives the image and compares it with the image stored in the database for the product to search for a matching product. .
  • the product recognition module 813a includes a product search unit, and the product search unit approaches the server 30 and matches the selected image in the product database stored in the server 30. I can search for a product to say.
  • the product search unit may receive a product database from the server 30 may search for the product on the smart display.
  • the type of the product may be specified according to the shape and shape of the selected image of the product, and only the database for the specific type of the product may be transmitted to the smart display 10.
  • the advertisement call module 813b requests transmission of an advertisement to the server 30 in which the advertisement data is stored.
  • the advertisement call module 813b transmits information about the recognized product to the server 30 to request an advertisement for the corresponding product.
  • the advertisement receiving module 813c receives advertisement data about the corresponding product from the server 30.
  • the advertisement data received from the server 30 includes an image of the product and information about the product.
  • Product information may include trademarks, prices, prices, sales websites, and the like.
  • the advertisement data may be in the form of a window displayed on the screen, or may be in the form of a table including image and product information.
  • the advertisement loading module 813d displays the advertisement received from the server 30 on the screen.
  • the advertisement loading module 813d may form an advertisement window 82 on the screen and display an advertisement on the advertisement window 82 as shown in FIG. 18B, and display the advertisement by dividing the screen as shown in FIG. 18C.
  • An area 83 may be formed and an advertisement may be displayed on the advertisement display area 83.
  • the advertisement window 82 may display an icon linked to a website so that the user can move to a website selling the product, and an icon linked to a price comparison website for providing a price comparison for the product may be displayed. .
  • the advertisement loading module 813d may generate the advertisement window 82 at a designated position such as a lower edge of the screen, and may generate the advertisement window 82 at a position adjacent to the product. Once the advertisement window 82 is generated, even if the first clicked frame disappears from the screen, the advertisement window 82 remains on the screen and remains in the generated position. Meanwhile, when the advertisement window 82 is generated, the advertisement loading module 813d may pause the screen and store a screen that continues from the pause as a video.
  • the advertisement loading module 813d causes the advertisement window 82 to disappear when the cancel icon displayed on the advertisement window 82 is clicked. In addition, when the cancel icon is clicked, the advertisement loading module 13d may replay the paused screen from the frame after the stored stop and provide it to the user.
  • the advertisement loading module 813d may further include a detailed information loading unit for providing detailed information about the product.
  • the detailed information loading unit requests detailed information about the product from the server 30 and displays the received information on the screen.
  • the detailed information includes various images of the product and the material, size, and color of the product. do.
  • a product that matches the product selected by the user may not be found in the product database.
  • the advertisement calling module 813b generates a signal to form a similar product list.
  • the server 30 searches for similar products similar to the selected product, generates a similar product list, and transmits the same to the smart display.
  • the advertisement loading module 813d displays a similar product list on the screen.
  • the similar product list is composed of a list including the name of the product and the image of the product.
  • the user can select the desired product to obtain advertisements and product information.
  • the user can obtain information on various products, and the operator providing the advertisement may be paid for the advertisement exposure from the operator selling or manufacturing the product. Can be.
  • the advertisement for the product displayed on the screen can be provided quickly even when the live broadcast is implemented on the screen.
  • FIG. 9 is a flowchart illustrating an advertisement method using a smart display according to a fourth embodiment of the present invention.
  • the advertisement method using the smart display according to the present embodiment includes a product recognition step (S901) for identifying a product located in a selected area, and an advertisement call step for requesting an advertisement from a server storing advertisement data. (S902), an advertisement receiving step (S903) of receiving an advertisement from the server, and an advertisement loading step (S904) of displaying the received advertisement on the screen.
  • the product recognition step S901 identifies a product when a point at which the product exists is selected.
  • the product recognition step S901 identifies the product including the selected point.
  • the product recognition step S901 includes a region selection step of specifying an area around the selected point to form an object area and a selection image storage step of storing the selected area as a selection image.
  • the region in which the product exists and the surrounding region are distinguished in consideration of factors such as color and shape.
  • a border is formed along the periphery of areas having the same color or pattern as the selected point, and the inside of the border is formed as an object area.
  • the selection image storing step when the region is selected, the object region is stored as an image file to form a selection image.
  • the product recognition step S901 may include an image transmission step of transmitting a selection image to the server 30 and a product search step of receiving a product list from the server 30 and searching for a product matching the selection image.
  • the type of the product may be specified according to the shape and shape of the product, and only a database of the specific type of product may be received.
  • the product search step is performed in the server, it is possible to search for a product that matches the product image in the product database stored in the server using the software installed on the server.
  • the type of the product is determined using the shape and the color of the product in the selected image, and the product of which the image matches is found in the same type of product database.
  • Advertisement call step (S902) is made in the server 30, it is possible to call the advertisement linked to the found product.
  • the advertisement is coupled to the product database and an advertisement linked to the product can be called when the product is selected.
  • the advertisement call step (S902) may be made by the advertisement display module 13b installed in the smart display, the advertisement call module 813b transmits information about the recognized product to the server 30 to advertise for the corresponding product. Ask.
  • the server 30 receives advertisement data about a corresponding product.
  • the advertisement data received from the server 30 includes an image of the product and information about the product.
  • Product information may include trademarks, prices, prices, sales websites, and the like.
  • the advertisement data may be in the form of an advertisement window displayed on the screen, and may be in the form of a table including image and product information.
  • the advertisement loading step S904 displays the advertisement received from the server 30 on the screen.
  • an advertisement window 82 may be formed on the screen as shown in FIG. 18B, and an advertisement may be displayed on the advertisement window 82.
  • the advertisement display may be divided by splitting the screen as shown in FIG. 18C.
  • An area 83 may be formed and an advertisement may be displayed on the advertisement display area 83.
  • the advertisement loading step S904 includes an advertisement window generation step, and the advertisement window generation step generates an advertisement window to be displayed on the screen using advertisement data including image and product information.
  • the advertisement window generating step may be omitted.
  • the screen when the advertisement window is generated, the screen may be paused and the screen may be stored from the pause.
  • the advertisement loading step S904 causes the advertisement window 82 to disappear when the cancel icon displayed on the advertisement window 82 is clicked.
  • the cancel icon when the cancel icon is clicked in the advertisement loading step (S904), the paused screen may be played back from the frame after the stored stop and provided to the user.
  • the advertisement loading step (S904) may further include a detailed information loading step for providing detailed information about the product.
  • the server when the displayed advertisement is selected, the server requests detailed information about the product and displays the received information on the screen.
  • the detailed information includes various images of the product and the material, size, and color of the product.
  • the advertisement method using the smart display includes a similar product search step of searching for similar products similar to the selected product, a similar product list generation step of generating and transmitting a similar product list, and a similar product list loading step of displaying a similar product list on the screen. It may further include.
  • the similar product search step is performed when a product matching the selected product is not found in the product recognition step and searches for products of similar shape and color in the same kind of product.
  • the similar product list generation step a name and an image of similar products are extracted to form a list.
  • FIG. 10 is a configuration diagram of a smart display according to a fifth embodiment of the present invention.
  • the smart display 10 includes an input unit 11, an output unit 12, a control unit 1013, a communication unit 17, and a storage unit 18.
  • the controller 1013 includes a content receiving module 1013a, a product recognition module 1013b, an advertisement calling module 1013c, and an advertisement loading module 1013d.
  • the content receiving module 1013a receives the video data and the advertisement data for the product included in the video data, the product list together, and temporarily stores the transmitted video data and the advertisement data.
  • the advertisement data includes an image of the product and information about the product.
  • Product information may include trademarks, prices, prices, sales websites, and the like.
  • the advertisement data may be in the form of a window displayed on the screen, or may be in the form of a table including image and product information.
  • the product list includes a product name and a product image, and advertisement data about the product may be combined as a link in the name of each product.
  • the product recognition module 1013b identifies a product when the product is selected.
  • the product recognition module 1013b includes a shape recognition unit that recognizes a shape of a product, and a product search unit that searches for a product in a product list.
  • the shape recognition unit recognizes and stores the shape, pattern, and color of the selected product.
  • the shape recognition unit forms a border along the periphery of areas having the same color or pattern as the selected point, and designates the inside of the border as the area of the product.
  • the product search unit searches for a matching product by comparing the shape of the recognized product with the product shown in the product list.
  • the product recognition module 1013b includes a similar list generating unit that generates a list of products searched for similar products when a matching product cannot be selected. Accordingly, by providing the similar product list to the user, the user can select a desired product from the displayed similar list.
  • the product recognition module 1013b recognizes a product located at the closest distance to the selected area.
  • the advertisement calling module 1013c searches for and calls an advertisement related to the found product in the product list.
  • the advertisement call module 1013c may include an advertisement search unit that recognizes a code for identifying a found product and searches for and calls an advertisement associated with the code.
  • the advertisement calling module 1013c may include a link execution unit that calls an advertisement linked to the retrieved product.
  • the advertisement loading module 1013d displays advertisements connected to the found product on the screen.
  • the advertisement loading module 1013d may form an advertisement window 82 on the screen and display an advertisement on the advertisement window 82 as shown in FIG. 18B, and display the advertisement by dividing the screen as shown in FIG. 18C.
  • An area 83 may be formed and an advertisement may be displayed on the advertisement display area 83.
  • the advertisement window 82 may display an icon linked to a website so that the user can move to a website selling the product, and an icon linked to a price comparison website for providing a price comparison for the product may be displayed. .
  • the advertisement loading module 1013d may generate the advertisement window 82 at a designated position such as an upper corner of the screen, and may generate the advertisement window 82 at a position adjacent to the product. Once the advertisement window 82 is generated, even if the first clicked frame disappears from the screen, the advertisement window 82 remains on the screen and remains in the generated position. Meanwhile, when the advertisement window 82 is generated, the advertisement loading module 1013d may pause the screen and store the video transmitted from the pause.
  • the advertisement loading module 1013d causes the advertisement window to disappear when the cancel icon located in the advertisement window 82 is clicked. In addition, when the cancel icon is clicked, the advertisement loading module 1013d may replay the paused screen from the frame after the stored stop and provide it to the user.
  • the advertisement loading module 1013d may load the similar product list on the screen. If a product that matches the selected product is not found, the generated similar product list is displayed on the screen.
  • the advertisement loading module 1013d may further include a detailed information loading unit for providing detailed information about the product.
  • the detailed information loading unit requests detailed information about the product from the server, receives it, and displays it on the screen.
  • the detailed information includes various images of the product and the material, size, and color of the product.
  • the video data and the advertisement data are transmitted to the smart display, and the advertisement is displayed on the screen by identifying the goods displayed on the screen according to the shape and displaying the advertisement on the screen. Can provide.
  • FIG. 11 is a flowchart illustrating an advertisement method using a smart display according to a fifth embodiment of the present invention.
  • the advertisement method using the smart display includes a content receiving step of receiving a video and an advertisement coupled to the video (S1101), a product identifying step of identifying a selected product (S1102), An advertisement calling step (S1103) for calling an advertisement of a product identified in the received content, and an advertisement loading step (S1104) for displaying the called advertisement on the screen.
  • the content receiving step S1101 receives the video data, the advertisement data for the goods included in the video data, and the product list together, and temporarily stores the transmitted video data and the advertisement data.
  • the product recognition step S1102 identifies a product when the product is selected.
  • a border is formed along the periphery of areas having the same color or pattern as the selected point, and designates the inside of the border as the area of the product.
  • the product recognition step S1102 includes a shape recognition step of recognizing a shape of a product, and a product search step of searching for a product in a product list.
  • the shape recognition step recognizes and stores the shape, pattern, and color of the selected product.
  • the product search step searches for a matching product by comparing the shape of the recognized product with the product shown in the product list.
  • the product recognition step S1102 includes a similar list generation step of forming a list of products searched for similar products when there is no matching product. Accordingly, by providing a list of similar products to the user, the user can select a desired product from the displayed list.
  • the product recognition step S1102 when the user selects an area without a product and cannot recognize the product in the selected area, the product recognition step S1102 recognizes a product located at the closest distance to the selected area.
  • the advertisement call step (S1103) retrieves and calls an advertisement related to the found product from the product list.
  • the advertisement call step S1103 may include an advertisement search unit that recognizes a code for identifying a found product and searches for and calls an advertisement associated with the code.
  • the advertisement call step S1103 may include a link execution module for calling an advertisement linked to the searched product.
  • the advertisement loading step (S1104) displays an advertisement connected to the found product on the screen.
  • an advertisement window 82 may be formed on the screen as shown in FIG. 18B, and an advertisement may be displayed on the advertisement window 82.
  • the advertisement display may be divided by splitting the screen as shown in FIG. 18C.
  • An area 83 may be formed and an advertisement may be displayed on the advertisement display area 83.
  • the advertisement window 82 may display an icon linked to a website so that the user can move to a website selling the product, and an icon linked to a price comparison website for providing a price comparison for the product may be displayed. .
  • the advertisement window 82 may be generated at a specified position such as an upper corner of the screen, and may be generated at a position adjacent to the product. Once the advertisement window 82 is generated, even if the first clicked frame disappears from the screen, the advertisement window 82 remains on the screen and remains in the generated position. Meanwhile, in the advertisement loading step S1104, when the advertisement window 82 is generated, the advertisement may be paused and the video may be stored from the pause.
  • the advertisement loading step (S1104) causes the advertisement window 82 to disappear when the cancel icon located in the advertisement window 82 is clicked.
  • the paused screen may be replayed from the frame after the stopped stop and provided to the user.
  • the advertisement loading step (S1104) may further include a detailed information loading step of providing detailed information about the product.
  • the server when the displayed advertisement is selected, the server requests detailed information about the product and displays the received information on the screen.
  • the detailed information includes various images of the product and the material, size, and color of the product.
  • FIG. 12 is a configuration diagram of a smart display according to a sixth embodiment of the present invention.
  • the smart display 10 includes an input unit 11, an output unit 12, a control unit 1213, a communication unit 17, and a storage unit 18.
  • the controller 13 includes a content receiving module 1213a, a search mode selection module 1213b, an advertisement calling module 1213c, and an advertisement loading module 1213d.
  • the content receiving module 1213a receives the video data and the advertisement data, and temporarily stores the transmitted video data and the advertisement data. After the video data is captured, the video data is connected with the advertisement data, and the advertisement data is transmitted together with the video data.
  • the software is used to identify the objects contained in the video and incorporate the calling code into the area where the objects are displayed.
  • an object refers to an object, such as a product and a service, that is displayed on a screen.
  • the advertising data is associated with each calling code and is combined with the video data via the calling code.
  • the advertisement data includes image and product information, and the product information may include a trademark, a price, a low price, a sales website, and the like.
  • the advertisement data may be in the form of an advertisement window displayed on the screen, and may be in the form of a table including image and product information.
  • the content includes a plurality of products, and the plurality of advertisement data are combined with the calling code for each product.
  • the calling code includes a first calling code coupled to a first object made of goods and a second calling code coupled to a second object for the service.
  • the first call code and the second call code may be combined together in one region. For example, when a bag is displayed on the screen, a first call code for calling an advertisement for the bag may be combined, and a second call code for calling an advertisement for a store selling the bag may be combined.
  • the content receiving module 1213a receives a first call code coupled to the first object for the product and a second call code coupled to the second object for the service. In addition, the content receiving module 1213a may receive a third call code coupled to a third object capable of providing information about a region.
  • the first call code, the second call code, and the third call code have a different structure to distinguish them. For example, if the first calling code consists of a code starting with A, the second calling code consists of a code starting with B, and the third calling code consists of a code starting with C, so that calling codes can be distinguished. .
  • the search mode selection module 1213b selects one of a first search mode for searching for a product and a second search mode for searching for a service.
  • the search mode selection module 1213b may switch the search mode from the first search mode to the second search mode or the search mode from the second search mode to the first search mode.
  • the first search mode is a mode for searching for an advertisement for a product.
  • the first call code coupled to the selected area is activated.
  • the second search mode is a mode for searching for an advertisement for a service.
  • the second call code coupled to the selected area is activated.
  • the first search mode recognizes only the first call code
  • the second search mode recognizes only the second call code.
  • the area in which the first object is located and the area in which the second object is located may exist independently, but may overlap and overlap. Accordingly, a plurality of calling codes can be combined in one area, and various advertisements can be provided.
  • the search mode selection module 1213b may switch the search mode to the third search mode for providing information about the region.
  • the information about the region may include tourist information, geographic information, and specialty information.
  • the third call code for calling up information about the area may be combined with a background displayed on the screen or a building, a road, a product, a store, or the like.
  • the advertisement calling module 1213c recognizes the calling code coupled to the selected area and selects the advertisement.
  • the advertisement calling module 1213c includes a code recognizing unit for recognizing the calling code coupled to the selected area and an advertisement retrieving unit for retrieving the advertisement from the advertisement data transmitted with the video.
  • the code recognition unit identifies a code coupled to the selected object.
  • the calling code is activated, and the code recognition step identifies the activated code.
  • the advertisement retrieval unit retrieves the advertisement associated with the activated calling code from the transmitted content.
  • a plurality of advertisements are combined in the content, and an advertisement to be displayed on the screen is an advertisement for a product selected by the user, and the advertisement search unit searches for an advertisement associated with an activated code in the advertisement data.
  • the advertisement loading module 1213d displays an advertisement connected to the selected product on the screen.
  • the advertisement loading module 1213d may form an advertisement window 82 on the screen and display an advertisement on the advertisement window 82 as shown in FIG. 18B, and display the advertisement by dividing the screen as shown in FIG. 18C.
  • An area 83 may be formed and an advertisement may be displayed on the advertisement display area 83.
  • the advertisement window 82 may display an icon linked to a website so that the user can move to a website selling the product, and an icon linked to a price comparison website for providing a price comparison for the product may be displayed. .
  • the advertisement loading module 1213d may generate the advertisement window 82 at a designated position such as a lower edge of the screen, and may generate the advertisement window 82 at a position adjacent to the product. Once the advertisement window 82 is generated, even if the first clicked frame disappears from the screen, the advertisement window 82 remains on the screen and remains in the generated position. Meanwhile, when the advertisement window 82 is generated, the advertisement loading module 1213d may pause the screen and store the video transmitted from the pause.
  • the advertisement loading module 1213d causes the advertisement window to disappear when the cancel icon located in the advertisement window 82 is clicked. In addition, when the cancel icon is clicked, the advertisement loading module 1213d may replay the paused screen from the frame after the pause and provide the same to the user.
  • the advertisement loading module 1213d may further include a detailed information loading unit for providing detailed information about the product.
  • the detailed information loading unit requests detailed information about the product from the server, receives it, and displays it on the screen.
  • the detailed information includes various images of the product and the material, size, and color of the product.
  • more various kinds of advertisements may be provided to the user by providing advertisements for the secondary products related to the selected product on the screen.
  • FIG. 13 is a flowchart illustrating an advertisement method using a smart display according to a sixth embodiment of the present invention.
  • the advertisement method using the smart display according to the present embodiment includes a content receiving step S1301, a search mode selection step S1302, an advertisement calling step S1303, and an advertisement loading step S1304. Include.
  • the content receiving step S1301 receives the video data and the advertisement data, and temporarily stores the transmitted video data and the advertisement data.
  • the calling code is linked to the advertising data, which may include a trademark, price, lowest price, sales website, and the like.
  • the content includes a plurality of objects, and the plurality of advertisement data are combined with calling codes for respective goods and services.
  • the calling code includes a first calling code coupled to a first object made of goods and a second calling code coupled to a second object for the service.
  • the first call code and the second call code may be combined together in one region.
  • the content receiving step S1301 receives a first call code coupled to the first object for the product and a second call code coupled to the second object for the service.
  • the first call code and the second call code have different codes so that they can be distinguished.
  • the search mode selection step S1302 selects one of a first search mode for searching for a product and a second search mode for searching for a service.
  • the search mode may be switched from the first search mode to the second search mode, or the search mode may be switched from the second search mode to the first search mode.
  • the first search mode recognizes only the first call code
  • the second search mode recognizes only the second call code.
  • the area in which the first object is located and the area in which the second object is located may exist independently, but may overlap and overlap. Accordingly, a plurality of calling codes can be combined in one area, and various advertisements can be provided.
  • the search mode selection step (S1302) may switch the search mode to a third search mode that provides information about a region.
  • the information about the region may include tourist information, geographic information, and specialty information.
  • the third call code for calling up information about the area may be combined with a background displayed on the screen or a building, a road, a product, a store, or the like.
  • the advertisement call step S1303 recognizes the call code coupled to the area of the selected frame and retrieves the advertisement coupled thereto.
  • the advertisement calling step S1303 includes a code recognition step of identifying a calling code coupled to the selected object layer and an advertisement searching step of searching for advertisement data linked to the calling code.
  • the code recognition step identifies the code coupled to the selected object.
  • the calling code is activated, and the code recognition step identifies the activated code.
  • the advertisement retrieval step retrieves the advertisement associated with the activated calling code from the transmitted content.
  • a plurality of advertisements are combined in the content, and an advertisement to be displayed on the screen searches for an advertisement associated with an activated code in advertisement data in an advertisement inverse for an item selected by a user and in an advertisement retrieval step.
  • the advertisement loading step (S1304) displays an advertisement connected to the selected product on the screen.
  • an advertisement window 82 may be formed on the screen as shown in FIG. 18B, and an advertisement may be displayed on the advertisement window 82.
  • the advertisement display may be divided by splitting the screen as shown in FIG. 18C.
  • An area 83 may be formed and an advertisement may be displayed on the advertisement display area 83.
  • the advertisement window 82 may display an icon linked to a website so that the user can move to a website selling the product, and an icon linked to a price comparison website for providing a price comparison for the product may be displayed. .
  • the advertisement window 82 may be generated at a designated position such as a lower edge of the screen, and may be generated at a position adjacent to the product. Once the advertisement window 82 is generated, even if the first clicked frame disappears from the screen, the advertisement window 82 remains on the screen and remains in the generated position. Meanwhile, in the advertisement loading step S1304, when the advertisement window 82 is generated, the screen may be paused and the video transmitted from the pause may be stored.
  • the advertisement loading step S1304 causes the advertisement window to disappear when the cancel icon located in the advertisement window 82 is clicked.
  • the advertisement loading step (S1304) when the cancel icon is clicked, the paused screen may be replayed from the frame after stopping and provided to the user.
  • the advertisement loading step (S1304) may further include a detailed information loading step for providing detailed information about the product.
  • the server when the displayed advertisement is selected, the server requests detailed information about the product and displays the received information on the screen.
  • the detailed information includes various images of the product and the material, size, and color of the product.
  • FIG. 14 is a configuration diagram of a smart display according to a seventh embodiment of the present invention.
  • the smart display 10 includes an output unit 12, a controller 1413, a communication unit 17, and a storage unit 18.
  • the control unit 1413 includes a content receiving module 1413a, a search cursor forming module 1413b, a color element adjusting module 1413c, a highlight forming module 1413d, and an advertisement loading module 1413e.
  • the content receiving module 1413a receives a tag for an advertisement target coupled to the video data together with the video data.
  • the content receiving module is connected to the tag and receives the advertisement data for the advertisement target.
  • the advertisement target means a type and an intangible target in which an advertisement may be provided, and is a broad concept including a product, a service, a tourist spot, and a local advertisement.
  • the video data is captured, the video data is combined with the advertisement data, and the advertisement data is transmitted together with the video data.
  • the software identifies the goods and services included in the video and associates the tags that call the ads with each frame.
  • the advertisement data is associated with each tag and combined with the video data through the tag.
  • the advertisement data includes information about an image and an advertisement target, and the advertisement target information may include a trademark, a price, a lowest price, a sales website, and the like.
  • the content includes a plurality of advertisement targets, and the plurality of advertisements are combined with tags for each advertisement target.
  • the tag is also coupled to the image of the product where the product is located in each frame.
  • the present invention is not limited thereto, and the content receiving module 1413a may receive only video data and tags, and the advertisement data may be stored in the server 30.
  • the search cursor forming module 1413b forms a cursor 84 having a cursor area, which may be circular or rectangular.
  • the cursor 84 appears on the screen according to the operation of the remote control, and moves on the screen following the movement of the remote control.
  • the user can switch the cursor mode to the normal mode and the search mode by a remote control, a touch, or an operation.
  • a cursor having an arrow shape is displayed on the screen, as in the conventional cursor, and the search mode displays a cursor having a cursor area on the screen.
  • the search cursor forming module 1413b forms a cursor area and moves the cursor 84 having the cursor area on the screen following the remote controller, motion, and the like.
  • the color element adjustment module 1413c recognizes the cursor area and changes the color elements of the cursor area or a portion other than the cursor area.
  • the color element adjustment module 1413c may reduce the brightness or the saturation of the portion of the screen except for the cursor area.
  • the color element adjusting module 1413c may reduce the saturation of the portion of the screen except for the cursor area and display the image in black and white.
  • the color element adjustment module 1413c may reduce the brightness or the saturation of the cursor area.
  • the user can not only clearly recognize the cursor area but also can focus attention on the cursor area.
  • the highlight forming module 1413d forms a line on the edge of the advertisement object located in the cursor area to implement the high lat effect.
  • the highlight forming module 1413d may form lines in various colors such as fluorescent colors, and may implement a glittering effect by changing the color of the lines periodically. Accordingly, the user can clearly know which advertisement target can be displayed.
  • the advertisement loading module 1413e loads an advertisement for the advertisement target located in the cursor area on the screen.
  • the advertisement loading module 1413e delivers a tag recognition unit 1413ea for reading and identifying a tag coupled to an advertisement target, an advertisement calling unit 1413eb for calling an advertisement associated with the tag, and a called advertisement to an output unit and displayed on the screen.
  • an advertisement display unit 1413ec an advertisement display unit 1413ec.
  • the tag recognition unit 1413ea reads the tag coupled to the advertisement target located in the cursor area, and identifies the product indicated by the tag.
  • the advertisement calling unit 1413eb calls an advertisement associated with the tag, and may call an advertisement in advertisement data included in the transmitted content.
  • the advertisement calling unit 1413eb may request the advertisement for the advertisement target by transmitting information about the product acquired through the tag or the tag itself to the server.
  • the advertisement display unit 1413ec delivers the advertisement called from the transmitted advertisement data or the advertisement transmitted from the server to the output unit and displays it on the screen.
  • the advertisement display unit 1413ec may divide the screen to form an advertisement display region 83 as shown in FIG. 18D, and display an advertisement on the advertisement display region 83.
  • the advertisement display unit 1413ec may form an advertisement list and display the advertisement contents in the list.
  • the advertisement display unit 1413ec may form an advertisement window in the form of a pop-up window and display it on the screen.
  • contents including video data, tags, and advertisement data are transmitted to a smart display, and a user views a TV screen by displaying an advertisement for an advertisement target included in an area of a search cursor on the screen.
  • the advertisement for the product may be provided.
  • 15 is a flowchart illustrating an advertisement method using a smart display according to a seventh embodiment of the present invention.
  • the advertisement method using the smart display according to the present embodiment includes a content receiving step S1501, a search cursor forming step S1502, a color element adjusting step S1503, and an advertisement loading step S1504. Include.
  • the content receiving step S1501 receives a tag for an advertisement target coupled to the video data together with the video data.
  • the content receiving module is connected to the tag and receives the advertisement data for the advertisement target.
  • a cursor 84 having a cursor area is formed, and the cursor area may be circular or rectangular.
  • the cursor 84 appears on the screen according to the operation of the remote control, and moves on the screen following the movement of the remote control.
  • the user can switch the cursor mode to the normal mode and the search mode by a remote control, a touch, or an operation.
  • a cursor having an arrow shape is displayed on the screen, as in the conventional cursor, and the search mode displays a cursor having a cursor area on the screen.
  • a cursor region is formed, and a cursor 84 having the cursor region is moved on the screen following a remote controller, a motion, and the like.
  • the color element adjusting step S1503 recognizes the cursor area and changes the color elements of the cursor area or a portion other than the cursor area.
  • the color element adjusting step S1503 may reduce the brightness or the saturation of the portion of the screen except for the cursor area.
  • the color element adjustment step (S1503) may be expressed in black and white by reducing the saturation of the portion except the cursor area on the screen.
  • the color element adjusting step S1503 may reduce the brightness or the saturation of the cursor area.
  • the color element adjusting step S1504 includes a highlight forming step of forming a line on the edge of the advertisement target located in the cursor area to implement the high lat effect.
  • the line may be formed in various colors such as fluorescent colors, and the color of the line may be periodically changed to realize a sparkling effect. Accordingly, the user can clearly know which advertisement target can be displayed.
  • the advertisement loading step S1504 an advertisement for an advertisement target located in the cursor area is loaded on the screen.
  • the advertisement loading step S1504 includes a tag recognition step of reading and identifying a tag coupled to an advertisement target, an advertisement calling step of calling an advertisement associated with the tag, and an advertisement display step of delivering the called advertisement to an output unit and displaying it on the screen. do.
  • the tag recognition step reads a tag coupled to the advertisement target located in the cursor area and identifies a product indicated by the tag.
  • the advertisement calling step calls an advertisement associated with the tag, and may call the advertisement from the advertisement data included in the transmitted content.
  • the advertisement call step may request the advertisement for the advertisement target by transmitting information about the product acquired through the tag or the tag itself to the server.
  • an advertisement called from the transmitted advertisement data or an advertisement transmitted from the server is delivered to the output unit and displayed on the screen.
  • the screen may be divided to form an advertisement display region 83, and an advertisement may be displayed on the advertisement display region 83.
  • the advertisement display step may form an advertisement list and display the advertisement contents in the list.
  • the advertisement display step may form an advertisement window in the form of a pop-up window and display it on the screen.
  • FIG. 19 is a configuration diagram of a smart display according to an eighth embodiment of the present invention.
  • the smart display 10 includes an input unit 11, an output unit 12, a controller 1915, a communication unit 17, and a storage unit 18.
  • the controller 1915 includes a content receiving module 1915a, a screen capture module 1915b, a product recognition module 1915c, and an advertisement loading module 1915d.
  • the content receiving module 1915a receives the video data together with the advertisement data coupled to the video data. After the image is captured, the advertisement data is combined with the video data, and the content receiving module 1915a receives the advertisement data 72 together with the video data.
  • the screen capture module 1915b stores the frame displayed on the screen as an image file.
  • the screen capture module 1915b generates an image and combines and stores an advertisement in the image.
  • the product recognition module 1915c identifies a product when a point at which the product exists is selected. When any one point in the captured image is clicked, the product recognition module identifies a product by comparing the image shown in the product region with the region selection unit specifying the region including the clicked point and the product image included in the advertisement data. And a product searching unit.
  • the area selection unit forms a border along the periphery of areas having the same color or pattern as the selected point, and forms the inside of the border as a product area.
  • the area selection unit specifies a region where the product exists to form a product region.
  • the area selection unit distinguishes between the area where the product exists and the surrounding area in consideration of factors such as color and shape.
  • the product search unit identifies the product by comparing the image displayed in the product area with the product image included in the advertisement data.
  • the selected frame is combined with advertisement data for the products shown in the frame, and the advertisement data includes the image and product information.
  • the product search unit searches for an image that matches the image of the selected product.
  • the advertisement loading module 1915d displays an advertisement for the found product on the screen.
  • the advertisement loading module 1915d adds or subtracts the opacity of the advertisement data.
  • the advertisement loading module 1915d increases the opacity of the advertisement data so that the advertisement window containing the advertisement data is displayed on the screen.
  • the advertisement loading module 1915d may generate an advertisement window at a designated position such as a bottom corner of the screen. When another product is clicked, the previous advertisement window may disappear and only the newly selected advertisement window may be displayed on the screen.
  • the advertisement loading module 1915d may pause the screen when the advertisement window is generated and store the screen from the pause.
  • the advertisement loading module 1913c causes the advertisement window to disappear when the cancel icon located in the advertisement window is clicked. Also, when the cancel icon is clicked, the advertisement loading module 1915d may replay the paused screen from the frame after the stored stop and provide it to the user.
  • the advertisement loading module 1915d may further include a detailed information loading unit for providing detailed information about the product.
  • the detailed information loading unit requests detailed information about the product from the server, receives it, and displays it on the screen.
  • the detailed information includes various images of the product and the material, size, and color of the product.
  • FIG. 20 is a flowchart illustrating an advertisement method using a smart display according to an eighth embodiment of the present invention.
  • the advertisement combining step S2001 is performed before the content receiving step S2002 and recognizes a product in the captured video and combines the advertisement data in the product area.
  • the advertisement combining step S2001 includes a shape recognition step of recognizing a shape of a product included in a video and an advertisement insertion step of inserting an advertisement into each frame.
  • the advertisement insertion step inserts an advertisement in a layer form in each frame to combine the advertisement and the frame.
  • the advertisement insertion step inserts an advertisement in each frame, but combines the advertisement of the goods displayed in the frame in the form of a layer in the frame.
  • the video data is composed of a plurality of frames 71, and typically 30 to 60 frames 71 appear on the screen per second.
  • Advertisement data 72 is coupled to each of these frames 71.
  • the advertisement data 72 is coupled to the frame with opacity of zero, so that the advertisement does not appear on the screen when the video is played.
  • the content receiving step S2002 receives the video data together with the advertisement data combined with the video data.
  • the screen capture step S2003 stores the frame displayed on the screen as an image file.
  • the screen capture step (S2003) generates an image, and combines and stores the advertisement in the image.
  • the product recognition step S2004 identifies a product when a point at which the product exists is selected.
  • the product recognition step S2004 identifies a product including the selected point.
  • the product recognition step S2004 includes a region selection step of specifying a region around the selected point to form a product region, and a product search step of searching for a product by comparing the image displayed in the product region with a product image included in an advertisement.
  • the product search step specifies a product by searching for the product in the advertisement image coupled to the frame.
  • the advertisement loading step S2005 when a product is found, an advertisement for the selected product is displayed on the screen.
  • the advertisement loading step S2005 adds or subtracts the opacity of the advertisement data. When a product is found, the advertisement data is increased so that the advertisement data appears on the screen.
  • the advertisement loading step S2005 displays an advertisement by forming an advertisement window on the frame.
  • an advertisement window may be generated at a specified position such as a bottom corner of the screen.
  • the previous advertisement window may disappear and only the newly selected advertisement window may be displayed on the screen.
  • the advertisement loading step (S2005) may further include a detailed information loading step of providing detailed information about the product.
  • the server when the displayed advertisement is selected, the server requests detailed information about the product and displays the received information on the screen.
  • the detailed information includes various images of the product and the material, size, and color of the product.
  • 21 is a configuration diagram of a smart display according to a ninth embodiment of the present invention.
  • the smart display 10 includes an input unit 11, an output unit 12, a control unit 2115, a communication unit 17, and a storage unit 18.
  • the controller 2115 includes a content receiving module 2115a, a screen capture module 2115b, an advertisement calling module 2115c, an advertisement receiving module 2115d, and an advertisement loading module 2115e.
  • the content receiving module 2115a receives a call code coupled to the video data together with the video data and temporarily stores the transmitted video data and the call code.
  • the video code is combined with the calling code, and the calling code is combined with each frame constituting the video and transmitted together.
  • the call code for identifying the advertisement target included in the video using software is combined with the object layer in which the advertisement target is located.
  • the screen capture module 2115b stores the frame displayed on the screen as an image.
  • the screen capture module 2115b generates an image and combines and stores an object layer that generates a signal in an area where an advertisement target exists in the image.
  • the object layer is combined with the first transmitted frame, and also stores the object layer when the image is saved. Accordingly, when the advertisement target is clicked on the image, a signal may be generated.
  • the screen capture module 2115b combines and stores the calling code in the object layer. Accordingly, when the advertisement target is clicked, a call code may be recognized to generate a signal.
  • the advertisement calling module 2115c recognizes the calling code coupled to the selected object layer and transmits the calling code to the server.
  • the advertisement call module 2115c includes a code recognition unit and a code transmission unit.
  • the code recognition unit identifies a code coupled to the selected advertisement target.
  • the user clicks on the advertisement object displayed on the screen using a remote controller or a wireless mouse the calling code is activated, and the code recognition unit identifies the activated code.
  • the code transmitting unit requests the advertisement data by transmitting the recognized calling code to the server using a communication network.
  • the server stores a list of advertisements for advertisement targets included in the content, and each advertisement list is combined with code for identifying and calling the advertisement.
  • the call code corresponding to the code coupled to the advertisement data is transmitted, the corresponding advertisement is retrieved and transmitted to the smart display.
  • the advertisement receiving module 2115d receives and temporarily stores an advertisement transmitted from a server.
  • the advertisement may be transmitted in the form of advertisement window data to be displayed on the screen, and may be transmitted in the form of data including an image and advertisement target information.
  • the advertisement loading module 2115e displays an advertisement connected to the code of the advertisement target on the screen according to the searched advertisement target list.
  • the advertisement loading module 2115e includes an advertisement window generating unit, and the advertisement window generating unit generates an advertisement window to be displayed on the screen by using advertisement data including an image and information of an advertisement target.
  • the advertisement window generating unit may be omitted.
  • the advertisement window may display an icon linked to the website so as to move to a website selling the advertisement target, and an icon linked to a price comparison website for providing a price comparison for the advertisement target.
  • the advertisement loading module 2115e may generate the advertisement window at a specified position such as a lower edge of the screen and may generate the advertisement window at a position adjacent to the advertisement target. Once the ad window is created, even if the first clicked frame disappears from the screen, the ad window remains on the screen and remains in the created position. The advertisement loading module 2115e causes the advertisement window to disappear when the cancel icon located in the advertisement window is clicked.
  • the advertisement loading module 2115e may further include a detailed information loading unit for providing detailed information on the advertisement target.
  • the detailed information loading unit requests detailed information about the advertisement target from the server, receives it, and displays it on the screen.
  • the detail information includes various images of the advertisement target and the material, size, and color of the advertisement target. do.
  • FIG. 22 is a flowchart illustrating an advertisement method using a smart display according to a ninth embodiment of the present invention.
  • the advertisement combining step S2201 is performed before the content receiving step S2202 and recognizes an advertisement target in the photographed video, generates an object layer, and combines the advertisement data with the object layer.
  • Advertisement combining step (S2201) is an object recognition step for identifying an advertisement target by distinguishing the shape, shape, and color of the advertisement target included in the video, and object layer generation step for generating an object layer and combining it with the area where the advertisement target is located.
  • the advertisement target included in the video is collectively searched using software, and the advertisement target is recognized in consideration of the shape and color of the advertisement target.
  • the object layer generating step generates an object layer in the same or similar shape as that of the identified advertisement target, and combines the object layer in the frame.
  • the object layer generating step forms the object layer transparently and combines the object layer in the area where the advertisement target is located.
  • the object layer generating step a plurality of object layers are combined in one frame, and a plurality of object layers are stacked and arranged.
  • the object layer generating step overlaps some object layers on the frame, and some object layers are arranged in parallel in the horizontal direction so as to be located on the same plane.
  • the object layer generating step may generate a second object layer coupled to the advertisement object consisting of a first object layer and a service coupled to the advertisement object made of goods, and overlapping and arranging the first object layer and the second object layer.
  • the second object layer for services is formed in a relatively large area and the first object layer for goods is formed in a narrow area. Accordingly, the user can select the first object layer or the second object layer by arranging the first object layer and the second object layer to overlap each other.
  • the code combining step combines the calling code with the object layer where the advertisement target is located.
  • the calling code contains information about the advertisement target and information about the advertisement.
  • the object layer is processed to form an invisible icon so that a signal is generated when the object layer is selected.
  • the advertisement combining step S2201 includes an advertisement connecting step of connecting the calling code and the advertisement data.
  • the advertisement linking step the call data and the advertisement data are connected by combining the code corresponding to the call code coupled with the corresponding advertisement object to the advertisement data.
  • the content receiving step S2202 receives a call code coupled to the video data together with the video data.
  • the video data includes a frame constituting a video and a call code coupled to the frame, and the advertisement data includes advertisement target information and an advertisement target image associated with the call code.
  • the screen capture step S2203 stores a frame displayed on the screen as an image when the signal is input.
  • the screen capture step (S2203) generates an image, and combines and stores an object layer that generates a signal in an area where an advertisement target is located in the image.
  • the object layer is combined with the first transmitted frame, and also stores the object layer when the image is saved. Accordingly, when the advertisement target is clicked on the image, a signal may be generated.
  • the screen capture step S2203 combines and stores the calling code in the object layer. Accordingly, when the advertisement target is clicked, a call code may be recognized to generate a signal.
  • the advertisement call step S2204 recognizes the call code coupled to the selected object layer and transmits the call code to the server.
  • the advertisement call step S2204 identifies the calling code and transmits the calling code when the object layer is clicked by the user.
  • the advertisement calling step S2204 may include a code recognizing step of identifying a calling code coupled to a selected object layer, a code transmitting step of transmitting a recognized calling code to a server, and an advertisement for retrieving advertisement data linked to a calling code from the server.
  • a search step may include a code recognizing step of identifying a calling code coupled to a selected object layer, a code transmitting step of transmitting a recognized calling code to a server, and an advertisement for retrieving advertisement data linked to a calling code from the server.
  • the code recognition step identifies the code coupled to the selected advertisement target.
  • the calling code is activated, and the code recognition step identifies the activated code.
  • the code transmission step requests advertisement data by transmitting a recognized calling code to a server using a communication network.
  • the advertisement retrieval step retrieves advertisement data corresponding to the activated calling code from the server.
  • the server stores a list of advertisements for advertisement targets included in the content, and each advertisement list is combined with code for identifying and calling the advertisement.
  • the call code corresponding to the code coupled to the advertisement data is transmitted, the corresponding advertisement is retrieved and transmitted to the smart display.
  • the advertisement receiving step S2205 receives and stores advertisement data from a server.
  • the advertisement may be transmitted in the form of advertisement window data to be displayed on the screen, and may be transmitted in the form of data including an image and advertisement target information.
  • the advertisement connected to the code of the advertisement target is displayed on the screen according to the searched advertisement target list.
  • an advertisement window may be formed on the screen and an advertisement may be displayed on the advertisement window, and the advertisement may be divided into a screen to form an advertisement display region, and the advertisement may be displayed on the advertisement display region.
  • the advertisement loading step (S2206) may further include a detailed information loading step of providing detailed information on the advertisement target.
  • the server requests detailed information about the advertisement target, receives it, and displays it on the screen.
  • the detailed information includes various images of the advertisement target and the material, size, and color of the advertisement target. do.
  • FIG. 23 is a configuration diagram of a smart display according to a tenth embodiment of the present invention.
  • the smart display 10 includes an input unit 11, an output unit 12, a control unit 2315, a communication unit 17, and a storage unit 18.
  • the controller 2315 includes a content receiving module 2315a, a screen capture module 2315b, an advertisement calling module 2315c, and an advertisement loading module 2315d.
  • the content receiving module 2315a receives the advertisement data coupled to the video data together with the video data and temporarily stores the transmitted video data and the advertisement data.
  • the video data is combined with the advertisement data, and the advertisement data is transmitted together with the video data.
  • the call tag that identifies the advertisement target included in the video and calls the advertisement data using software is combined with the object layer where the advertisement target is located.
  • the advertisement data is associated with each call tag and is combined with the video data through the call tag.
  • the advertisement data includes information about an image and an advertisement target, and the advertisement target information may include a trademark, a price, a lowest price, a sales website, and the like.
  • the advertisement data may be in the form of an advertisement window displayed on the screen, and may be in the form of a table including an image and advertisement target information.
  • the content includes a plurality of advertisement targets, and the plurality of advertisement data is combined with the call tag for each product.
  • the screen capture module 2315b stores the frame displayed on the screen as an image.
  • the screen capture module 2315b generates an image and combines and stores an object layer that generates a signal in an area where an advertisement target exists in the image.
  • the object layer is combined with the first transmitted frame, and also stores the object layer when the image is saved. Accordingly, when the advertisement target is clicked on the image, a signal may be generated.
  • the screen capture module 2315b combines and stores the call tag in the object layer. Accordingly, when the advertisement target is clicked, a call tag may be recognized and a signal may be generated. In addition, the screen capture module 2315b combines and stores the advertisement data associated with the call tag in the image. Accordingly, when the advertisement target displayed on the image is clicked on, the advertisement data coupled to the image can be displayed on the screen.
  • the advertisement call module 2315c recognizes the call tag coupled to the selected object layer and retrieves the advertisement coupled thereto.
  • the advertisement calling module includes a tag recognition unit and an advertisement search unit.
  • the tag recognition unit identifies a tag coupled to the selected advertisement target. When the user clicks on the advertisement object displayed on the screen using a remote controller or a wireless mouse, the calling tag is activated, and the tag recognition unit identifies the activated tag.
  • the advertisement retrieval unit retrieves the advertisement associated with the activated call tag from the transmitted content.
  • a plurality of advertisements are combined in the content, and an advertisement to be displayed on the screen is an advertisement for the advertisement target selected by the user, and the tag search unit searches for an advertisement associated with the activated tag in the advertisement data.
  • the advertisement loading module 2315d includes an advertisement window generating unit, and the advertisement window generating unit generates an advertisement window to be displayed on the screen by using advertisement data including an image and information of an advertisement target.
  • FIG. 24 is a flowchart illustrating an advertisement method using a smart display according to a tenth embodiment of the present invention.
  • the advertisement combining step S2401 is performed before the content receiving step S2402 and recognizes an advertisement target in the captured video, generates an object layer, and combines the advertisement data with the object layer.
  • Advertisement combining step (S2401) is an advertisement object recognition step of identifying the advertisement target by distinguishing the shape, shape, and color of the advertisement target included in the video, and object layer generation step of generating an object layer and combining it with the area where the advertisement target is located And a tag combining step of associating the calling tag with the object layer.
  • the advertisement target included in the video is collectively searched using software, and the advertisement target is recognized in consideration of the shape and color of the advertisement target.
  • the object layer generating step generates an object layer in the same or similar shape as that of the identified advertisement target, and combines the object layer in the frame.
  • the object layer generating step forms the object layer transparently and combines the object layer in the area where the advertisement target is located.
  • the object layer generating step a plurality of object layers are combined in one frame, and a plurality of object layers are stacked and arranged.
  • the object layer generating step overlaps some object layers on the frame, and some object layers are arranged in parallel in the horizontal direction so as to be located on the same plane.
  • the object layer generating step may generate a second object layer coupled to the advertisement object consisting of a first object layer and a service coupled to the advertisement object made of goods, and overlapping and arranging the first object layer and the second object layer.
  • the second object layer for services is formed in a relatively large area and the first object layer for goods is formed in a narrow area. Accordingly, the user can select the first object layer or the second object layer by arranging the first object layer and the second object layer to overlap each other.
  • the tag combining step combines the calling tag with the object layer where the advertisement target is located.
  • the calling tag contains information about the advertisement target and information about the advertisement.
  • the tag combining step processes the object layer so that a signal is generated when the object layer is selected, thereby forming the object layer as an invisible icon.
  • the advertisement combining step S2401 includes an advertisement connection step of connecting the call tag and the advertisement data.
  • the advertisement linking step links the call tag and the advertisement data by combining a tag corresponding to the call tag coupled with the corresponding advertisement object to the advertisement data.
  • the content receiving step S2402 receives the advertisement data coupled to the video data together with the video data and temporarily stores the transmitted video data and the advertisement data.
  • the video data includes a frame constituting a video and a call tag coupled to the frame, and the advertisement data includes advertisement object information and an advertisement object image associated with the call tag.
  • Screen capture step (S2403) stores the video displayed on the screen as an image.
  • the screen capture step (S2403) generates an image, and combines and stores an object layer for generating a signal in the area where the target of the advertisement exists in the image.
  • the object layer is combined with the first transmitted frame, and also stores the object layer when the image is saved. Accordingly, when the advertisement target is clicked on the image, a signal may be generated.
  • the screen capture step S2403 combines and stores the call tag in the object layer. Accordingly, when the advertisement target is clicked, a call tag may be recognized and a signal may be generated.
  • the screen capture step (S2403) combines and stores the advertising data associated with the call tag to the image. Accordingly, when the advertisement target displayed on the image is clicked on, the advertisement data coupled to the image can be displayed on the screen.
  • the advertisement call step (S2404) recognizes the call tag coupled to the selected object layer and retrieves the advertisement coupled thereto.
  • the advertisement call step S2404 includes a tag recognition step for identifying a call tag coupled to the selected object layer and an advertisement search step for retrieving advertisement data linked to the call tag.
  • the tag recognition step identifies a tag coupled to the selected advertisement target.
  • the user clicks on the advertisement target displayed on the screen using a remote controller or a wireless mouse the calling tag is activated, and the tag recognition step identifies the activated tag.
  • the advertisement retrieval step retrieves the advertisement associated with the activated call tag from the transmitted content.
  • a plurality of advertisements are combined in the content, and an advertisement to be displayed on the screen searches for an advertisement associated with an activated tag in the advertisement data in an advertisement intro to an advertisement target selected by the user, and in an advertisement search step.
  • an advertisement connected to the tag of the advertisement target is displayed on the screen according to the searched advertisement target list.
  • an advertisement window may be formed on the screen and an advertisement may be displayed on the advertisement window, and the advertisement display area may be divided by splitting the screen to display the advertisement on the advertisement display area.
  • the advertisement loading step (S2405) may further include a detailed information loading step of providing detailed information on the advertisement target.
  • the server when the displayed advertisement is selected, the server requests detailed information about the advertisement target, receives it, and displays it on the screen.
  • the detailed information includes various images of the advertisement target and the material, size, and color of the advertisement target. do.
  • 25 is a configuration diagram of a smart display according to an eleventh embodiment of the present invention.
  • the smart display 10 includes an input unit 11, an output unit 12, a controller 2515, a communication unit 17, and a storage unit 18.
  • the controller 2515 includes a screen capture module 2515a, a product recognition module 2515b, an advertisement calling module 2515c, an advertisement receiving module 2515d, and an advertisement loading module 2515e.
  • the screen capture module 2515a stores a frame displayed on the screen as an image file when the user inputs a capture signal.
  • the screen capture module 2515a may store the screen in a simple image form and combine and store an advertisement of a product in the image.
  • the product recognition module 2515b identifies a product when a point at which the product exists is selected.
  • the merchandise recognition module includes an area selection unit for specifying an area including the clicked point and a selection image storage unit for storing the selected area as an image when any one point in the captured image is clicked.
  • the area selection unit specifies an area where the product exists to form an object area.
  • the area selection unit distinguishes between the area where the product exists and the surrounding area in consideration of factors such as color and shape.
  • the selection image storage unit stores the object region as an image file to form a selection image.
  • the product recognition module 2515b includes an image transmission unit for transmitting the selected image to the server 30, which receives the image and compares it with the image stored in the database for the product to search for a matching product. .
  • the product recognition module 2515b includes a product search unit, and the product search unit approaches the server 30 and matches the selected image in the product database stored in the server 30. I can search for a product to say.
  • the product search unit may receive a product database from the server 30 may search for the product on the smart display.
  • the type of the product may be specified according to the shape and shape of the selected image of the product, and only the database for the specific type of the product may be transmitted to the smart display 10.
  • the advertisement call module 2515c requests transmission of an advertisement to the server 30 in which the advertisement data is stored.
  • the advertisement call module 2515c transmits information about the recognized product to the server 30 to request an advertisement for the corresponding product.
  • the advertisement receiving module 2515d receives advertisement data for a corresponding product from the server 30.
  • the advertisement data received from the server 30 includes an image of the product and information about the product.
  • Product information may include trademarks, prices, prices, sales websites, and the like.
  • the advertisement data may be in the form of a window displayed on the screen, or may be in the form of a table including image and product information.
  • the advertisement loading module 2515e displays the advertisement received from the server 30 on the screen.
  • the advertisement loading module 2515e may form an advertisement window on the screen and display an advertisement on the advertisement window, divide the screen to form an advertisement display area, and display the advertisement on the advertisement display area.
  • the advertisement window may display an icon linked to the website so as to move to a website selling the product, and an icon linked to a price comparison website for providing a price comparison for the product.
  • the advertisement loading module 2515e may further include a detailed information loading unit for providing detailed information about the product.
  • the detailed information loading unit requests detailed information about the product from the server 30 and displays the received information on the screen.
  • the detailed information includes various images of the product and the material, size, and color of the product. do.
  • the screen capture module (2515a) to send the captured image to the server to receive a list of all the products included in the captured image and the advertisement of the product to capture Combine and save the image.
  • 26 is a flowchart illustrating an advertisement method using a smart display according to an eleventh embodiment of the present invention.
  • the advertisement method using the smart display includes a screen capture step (S2601) of storing a screen as an image, a product recognition step (S2602) of identifying a product located in a selected area; , An advertisement call step (S2603) for requesting an advertisement from a server storing advertisement data, an advertisement reception step (S2604) for receiving an advertisement from the server, and an advertisement loading step (S2605) for displaying the received advertisement on a screen. .
  • the frame displayed on the screen is stored as an image file.
  • the screen may be stored in a simple image form, and the advertisement of the product may be stored in the image.
  • the product recognition step S2602 identifies a product when a point where the product exists is selected.
  • the product recognition step S2602 identifies a product including the selected point.
  • the product recognition step S2602 includes an area selection step of specifying an area around the selected point to form an object area and a selection image storage step of storing the selected area as a selection image.
  • the region in which the product exists and the surrounding region are distinguished in consideration of factors such as color and shape.
  • the selection image storing step when the region is selected, the object region is stored as an image file to form a selection image.
  • the product recognition step S2602 may include an image transmission step of transmitting a selection image to the server 30 and a product search step of receiving a product list from the server 30 and searching for a product matching the selection image.
  • the type of the product may be specified according to the shape and shape of the product, and only a database of the specific type of product may be received.
  • the product search step is performed in the server, it is possible to search for a product that matches the product image in the product database stored in the server using the software installed on the server.
  • the type of the product is determined using the shape and the color of the product in the selected image, and the product of which the image matches is found in the same type of product database.
  • the advertisement call step S2603 is performed internally by the server 30 and may call an advertisement linked to the found product.
  • the advertisement is coupled to the product database and an advertisement linked to the product can be called when the product is selected.
  • the advertisement call step (S2603) may be made by the advertisement display module 15c installed in the smart display.
  • the advertisement call module 15c transmits information about the recognized product to the server 30 to advertise the corresponding product. Ask.
  • the server 30 receives advertisement data about the corresponding product.
  • the advertisement data received from the server 30 includes an image of the product and information about the product.
  • Product information may include trademarks, prices, prices, sales websites, and the like.
  • the advertisement data may be in the form of a window displayed on the screen, or may be in the form of a table including image and product information.
  • the advertisement loading step S2605 displays the advertisement received from the server 30 on the screen.
  • an advertisement window may be formed on the screen and an advertisement may be displayed on the screen, and the screen may be divided to form an advertisement display area, and an advertisement may be displayed on the advertisement display area.
  • an advertisement window may be formed on the screen and an advertisement may be displayed on the screen, and the screen may be divided to form an advertisement display area, and an advertisement may be displayed on the advertisement display area.
  • the advertisement loading step (S2605) may further include a detailed information loading step for providing detailed information about the product.
  • the server when the displayed advertisement is selected, the server requests detailed information about the product and displays the received information on the screen.
  • the detailed information includes various images of the product and the material, size, and color of the product.
  • FIG. 27 is a configuration diagram of a smart display according to a twelfth embodiment of the present invention.
  • the smart display 10 includes an input unit 11, an output unit 12, a control unit 2715, a communication unit 17, and a storage unit 18.
  • the controller 2715 includes a content receiving module 2715a, a screen capture module 2715b, a product recognition module 2715c, an advertisement calling module 2715d, and an advertisement loading module 2715e.
  • the content receiving module 2715a receives the video data, the advertisement data, and the product list together, and temporarily stores the transmitted video data and the advertisement data.
  • the advertisement data includes an image of the product and information about the product.
  • Product information may include trademarks, prices, prices, sales websites, and the like.
  • the advertisement data may be in the form of a window displayed on the screen, or may be in the form of a table including image and product information.
  • the product list includes a product name and a product image, and advertisement data about the product may be combined as a link in the name of each product.
  • the screen capture module 2715b stores the frame displayed on the screen as an image.
  • the screen capture module 2715b may generate an image and combine and store a list of items displayed on the image.
  • the screen capture module 2715b searches for all goods shown in the image and generates a list of goods when the image is generated.
  • the screen capture module 2715b may combine and store advertisements for goods displayed in the image.
  • the screen capture module 2715b retrieves all the advertisements associated with the generated product list to combine the advertisement data with the image and combines the advertisement data with the image.
  • the product recognition module 2715c identifies a product when the product is selected.
  • the product recognition module 2715c includes a shape recognition unit that recognizes a shape of a product, and a product search unit that searches for a product in a product list.
  • the shape recognition unit recognizes and stores the shape, pattern, and color of the selected product.
  • the commodity searching unit searches for a matching commodity by comparing the shape of the recognized commodity with the commodities shown in the commodity list stored in the image.
  • the product recognition module 2715c includes a similar list generating unit that generates a list of products searched for similar products when a matching product cannot be selected. Accordingly, by providing the similar product list to the user, the user can select a desired product from the displayed similar product list.
  • the advertisement call module 2715d searches for and calls an advertisement related to the found product in the product list.
  • the advertisement calling module 2715d may include an advertisement retrieving unit that recognizes a code for identifying a retrieved product and retrieves and calls an advertisement associated with the code.
  • the advertisement is called from the transmitted advertisement data. If the list of goods and the advertisement are stored together in the image, the advertisement coupled to the image is called.
  • the advertisement loading module 2715e includes an advertisement window generating unit, and the advertisement window generating unit generates an advertisement window to be displayed on the screen by using advertisement data including image and product information.
  • the advertisement loading module 2715e may load the similar product list on the screen. If a product that matches the selected product is not found, the generated similar product list is displayed on the screen.
  • FIG. 28 is a flowchart illustrating an advertisement method using a smart display according to a twelfth embodiment of the present invention.
  • the advertisement combining step S2801 is performed before the content receiving step S2802 and generates a list of products appearing in the video, and collects and stores advertisement data about the products.
  • the advertisement combining step connects the advertisement data corresponding to the list of each product, and may assign a code to the product list and associate the advertisement data with the code.
  • the advertisement combining step may link advertisement data to a product list.
  • the product list may be generated by being provided in advance from the advertiser, and used as a search database for the selected product.
  • the product list includes the name of the product and the image of the product.
  • the content receiving step S2802 receives the video data, the advertisement data, and the product list together, and temporarily stores the transmitted video data and the advertisement data.
  • the screen capture step S2803 stores the video displayed on the screen as an image.
  • the screen capture step S2803 may generate an image, and store a list of items displayed on the image by combining the image.
  • the screen capture step S2803 In order to combine and store a list of goods in an image, the screen capture step S2803 generates a list of goods by searching for all goods shown in the image when the image is generated.
  • the screen capture step (S2803) may be stored by combining the advertisement for the products shown in the image to the image.
  • the screen capture step S2803 searches for all the advertisements associated with the product list generated in order to combine the advertisements with the image, and combines the advertisement data with the image.
  • the product recognition step S2804 identifies the product when the product is selected.
  • the product recognition step S204 includes a shape recognition step of recognizing a shape of a product, and a product search step of searching for a product in a product list.
  • the shape recognition step recognizes and stores the shape, pattern, and color of the selected product.
  • the product search step searches for a matching product by comparing the shape of the recognized product with the product shown in the product list.
  • the product recognition step (S2804) includes a similar list generation step of forming a list of products searched for similar products when there is no matching product. Accordingly, by providing a list of similar products to the user, the user can select a desired product from the displayed list.
  • the product recognition step S2804 when the user selects an area without a product and cannot recognize the product in the selected area, the product recognition step S2804 recognizes a product located at the closest distance to the selected area.
  • the advertisement call step (S2805) searches for and calls an advertisement related to the found product from the product list.
  • the advertisement call step S2805 may include an advertisement search unit that recognizes a code for identifying a found product and searches for and calls an advertisement associated with the code.
  • the advertisement call step S2805 calls an advertisement in the transmitted advertisement data when only a list of products is stored in the image, and calls an advertisement coupled to the image when the list of products and the advertisement are stored together in the image.
  • the advertisement loading step S2806 displays an advertisement connected to the found product on the screen.
  • an advertisement window may be formed on the screen and an advertisement may be displayed on the advertisement window, and the advertisement display area may be divided by splitting the screen to display the advertisement on the advertisement display area.
  • the advertisement window may display an icon linked to the website so as to move to a website selling the product, and an icon linked to a price comparison website for providing a price comparison for the product.
  • an advertisement window may be generated at a specified position such as an upper corner of the screen, and may be generated at a position adjacent to the product.
  • the advertisement loading step S2806 may load the similar product list on the screen. If a product that matches the selected product is not found, the generated similar product list is displayed on the screen.
  • the advertisement loading step (S2806) may further include a detailed information loading step for providing detailed information about the product.
  • the server when the displayed advertisement is selected, the server requests detailed information about the product and displays the received information on the screen.
  • the detailed information includes various images of the product and the material, size, and color of the product.
  • 29 is a configuration diagram of a smart display according to a thirteenth embodiment of the present invention.
  • the smart display 10 includes an input unit 11, an output unit 12, a control unit 2915, a communication unit 17, and a storage unit 18.
  • the controller 2915 includes a content receiving module 2915a, a screen capture module 2915b, a search mode selection module 2915c, an advertisement calling module 2915d, and an advertisement loading module 2915e.
  • the content receiving module 2915a receives advertisement data coupled to the video data together with the video data, and temporarily stores the transmitted video data and the advertisement data.
  • the software is used to identify the objects contained in the video and incorporate the calling code into the area where the objects are displayed.
  • the calling code includes a first calling code coupled to a first object made of goods and a second calling code coupled to a second object for the service.
  • the first call code and the second call code may be combined together in one region.
  • the content receiving module 2915a receives together the first call code coupled to the first object for the product and the second call code coupled to the second object for the service.
  • the content receiving module 2915a may receive a third call code coupled to a third object capable of providing information about a region.
  • the first call code, the second call code, and the third call code have a different structure to distinguish them.
  • the screen capture module 2915b stores a frame displayed on the screen as an image.
  • the screen capture module 2915a generates an image and combines and stores the calling code in an area where the product exists in the image.
  • the search mode selection module 2915c selects one of a first search mode for searching for a product and a second search mode for searching for a service.
  • the search mode selection module 15c may switch the search mode from the first search mode to the second search mode or the search mode from the second search mode to the first search mode.
  • the first search mode recognizes only the first call code
  • the second search mode recognizes only the second call code.
  • the area in which the first object is located and the area in which the second object is located may exist independently, but may overlap and overlap. Accordingly, a plurality of calling codes can be combined in one area, and various advertisements can be provided.
  • the search mode selection module 2915c may switch the search mode to the third search mode for providing information about the region.
  • the information about the region may include tourist information, geographic information, and specialty information.
  • the third call code for calling up information about the area may be combined with a background displayed on the screen or a building, a road, a product, a store, or the like.
  • the advertisement call module 2915d recognizes the call code coupled to the selected area and selects the advertisement.
  • the advertisement calling module 2915d includes a code recognizing unit for recognizing a calling code coupled to the selected area, and a code transmitting unit for calling the advertisement by transmitting the calling code to a server in which the advertisement data is stored.
  • the code recognition unit identifies a code coupled to the selected object.
  • a user clicks an area displayed on the screen using a remote controller, a wireless mouse, or the like, a calling code is activated, and the code recognition unit identifies the activated code.
  • the code transmitting unit requests the advertisement data by transmitting the recognized calling code to the server using a communication network.
  • the server stores a list of advertisements for products included in the content, and each advertisement list is combined with code for identifying and calling the advertisement.
  • the call code corresponding to the code coupled to the advertisement data is transmitted, the corresponding advertisement is retrieved and transmitted to the smart display.
  • the advertisement loading module 2915e displays advertisements connected to the selected product on the screen.
  • the advertisement loading module 2915e may form an advertisement window and display an advertisement in the advertisement window, divide the screen to form an advertisement display area, and display the advertisement in the advertisement display area.
  • FIG. 30 is a flowchart illustrating an advertisement method using a smart display according to a thirteenth embodiment of the present invention.
  • the advertisement method using the smart display according to the present embodiment includes a code combining step S3001, a content receiving step S3002, a screen capturing step S3003, a search mode selection step S3004, and an advertisement.
  • the recognition codes are combined with each frame constituting the video, and the recognition codes for the objects shown in each frame are combined.
  • a product is recognized in the captured video and the recognition code is combined in each frame.
  • the software is used to identify the objects contained in the video and incorporate the calling code into the area where the objects are displayed.
  • the calling code includes a first calling code coupled to a first object made of goods and a second calling code coupled to a second object for the service.
  • the call code also includes a third call code coupled to a third object that can provide information about the region.
  • a first call code and a second call code may be combined together in one region.
  • the first call code, the second call code, and the third call code have a different structure to distinguish them.
  • the content receiving step S3002 receives advertisement data coupled to the video data together with the video data, and temporarily stores the transmitted video data and the advertisement data.
  • the content receiving step S3002 receives a first call code coupled to a first object for a product and a second call code coupled to a second object for a service.
  • the content receiving step (S3002) may receive a third call code coupled to a third object that can provide information about the region.
  • the screen capture step S3003 stores the frame displayed on the screen as an image.
  • the screen capture module 2915b generates an image, and combines and stores the calling code in the area where the product exists in the image.
  • search mode selection step S3004 one of a first search mode for searching for a product and a second search mode for searching for a service is selected.
  • the search mode may be switched from the first search mode to the second search mode, or the search mode may be switched from the second search mode to the first search mode.
  • the search mode selection step (S3004) may switch the search mode to a third search mode that provides information about a region.
  • the information about the region may include tourist information, geographic information, and specialty information.
  • the third call code for calling up information about the area may be combined with a background displayed on the screen or a building, a road, a product, a store, or the like.
  • the advertisement call step S3005 recognizes the call code coupled to the selected area and selects an advertisement.
  • the advertisement calling step S3005 includes a code recognition step of recognizing a call code coupled to the selected area, and a code sending step of calling an advertisement by transmitting a call code to a server in which the advertisement data is stored.
  • the code recognition step identifies the code coupled to the selected object.
  • the calling code is activated, and the code recognition step identifies the activated code.
  • the code transmission step requests the advertisement data by transmitting the recognized calling code to the server using a communication network.
  • the server retrieves the corresponding advertisement and transmits the advertisement to the smart display.
  • the advertisement loading step S3006 displays an advertisement connected to the selected product on the screen.
  • an advertisement window may be formed and an advertisement may be displayed on the advertisement window, and the screen may be divided to form an advertisement display area, and an advertisement may be displayed on the advertisement display area.
  • 31 is a configuration diagram of a smart display according to a fourteenth embodiment of the present invention.
  • the smart display 10 includes an input unit 11, an output unit 12, a control unit 3115, a communication unit 17, and a storage unit 18.
  • the controller 3115 controls the content receiving module 3115a, the screen capture module 3115b, the search cursor forming module 3115c, the color element adjusting module 3115d, the highlight forming module 3115e, and the advertisement loading module 3115f. Include.
  • the content receiving module 3115a may receive video data and may receive a tag for an advertisement target coupled to the video data together with the video data. In addition, the content receiving module 3115a is connected to a tag and receives advertisement data for an advertisement target. When the content is live broadcast content, the content receiving module 3115a receives only video data.
  • the video data is captured, the video data is combined with the advertisement data, and the advertisement data is transmitted together with the video data.
  • the software identifies the goods and services included in the video and associates the tags that call the ads with each frame.
  • the advertisement data is associated with each tag and combined with the video data through the tag.
  • the advertisement data includes information about an image and an advertisement target, and the advertisement target information may include a trademark, a price, a lowest price, a sales website, and the like.
  • the content includes a plurality of advertisement targets, and the plurality of advertisements are combined with tags for each advertisement target.
  • the tag is also coupled to the image of the product where the product is located in each frame.
  • the screen capture module 3115b stores a frame displayed on the screen as an image.
  • the screen capture module 3115b generates an image and combines and stores a tag in an area where an advertisement target exists in the image.
  • the screen capture module may store the advertisement data associated with the tag by combining the image.
  • the search cursor forming module 3115c forms a cursor having a cursor area on the captured image, which may be circular or rectangular.
  • the cursor appears on the screen according to the operation of the remote control, and moves on the screen following the movement of the remote control.
  • the user can switch the cursor mode to the normal mode and the search mode by a remote control, a touch, or an operation.
  • a cursor having an arrow shape is displayed on the screen, as in the conventional cursor, and the search mode displays a cursor having a cursor area on the screen.
  • the search cursor forming module 3115c forms a cursor area when the cursor mode switching signal is input, and moves the cursor having the cursor area on the screen following the remote controller and motion.
  • the color element adjustment module 3115d recognizes the cursor area and changes the color element of the cursor area or a portion other than the cursor area in the image.
  • the color element adjusting module 3115d may reduce the brightness or the saturation of the portion of the screen except for the cursor area.
  • the color element adjusting module 3115d may reduce the saturation of the portion of the screen except for the cursor area and display the image in black and white.
  • the color element adjusting module 15d may reduce the brightness or the saturation of the cursor area.
  • the user can not only clearly recognize the cursor area but also can focus attention on the cursor area.
  • the highlight forming module 3115e forms a line on the edge of the advertisement object located in the cursor area to implement the high lat effect.
  • the highlight forming module 15d may form lines in various colors such as fluorescent colors, and may implement a glittering effect by changing the color of the lines periodically. Accordingly, the user can clearly know which advertisement target can be displayed.
  • the advertisement loading module 3115f loads an advertisement for the advertisement target located in the cursor area on the screen.
  • the advertisement loading module 3115f includes an image extraction unit 3115fa for extracting an image of a cursor area, an advertisement request unit 3115fb for transmitting an image to a server, and an advertisement reception unit 3115fc for receiving an advertisement from a server. And an advertisement display unit 3115fd for delivering the received advertisement to the output unit and displaying the same on the screen.
  • the image extraction unit 3115fa stores the cursor area as an image file to generate a cursor area image.
  • the advertisement request unit 3115fb transmits a cursor image to the server to request advertisements for advertisement targets located in the cursor area.
  • the advertisement receiving unit 3115fc receives advertisements at advertisement targets located in the cursor area.
  • the advertisement display unit 3115fd transfers the advertisement transmitted from the server to the output unit and displays the advertisement on the screen.
  • the advertisement display unit 3115fd may divide the screen to form an advertisement display region and display an advertisement on the advertisement display region.
  • FIG. 32 is a flowchart illustrating an advertisement method using a smart display according to a fourteenth embodiment of the present invention.
  • the advertisement method using the smart display according to the present embodiment includes a content receiving step (S3201), a screen capturing step (S3202), a search cursor forming step (S3203), a color element adjusting step (S3204), Ad loading step (S3205) is included.
  • the content receiving step S3201 may receive video data and may receive a tag for an advertisement target coupled to the video data together with the video data.
  • the content receiving step (S3201) is connected to the tag and receives the advertisement data for the advertisement target. If the content is live broadcast content, the content receiving step S3201 receives only video data.
  • the video data is captured, the video data is combined with the advertisement data, and the advertisement data is transmitted together with the video data.
  • the software identifies the goods and services included in the video and associates the tags that call the ads with each frame.
  • the advertisement data is associated with each tag and combined with the video data through the tag.
  • the advertisement data includes information about an image and an advertisement target, and the advertisement target information may include a trademark, a price, a lowest price, a sales website, and the like.
  • the content includes a plurality of advertisement targets, and the plurality of advertisements are combined with tags for each advertisement target.
  • the tag is also coupled to the image of the product where the product is located in each frame.
  • the screen capture step S3202 stores the frame displayed on the screen as an image.
  • the screen capture step S3202 generates an image and combines and stores a tag in an area where an advertisement target exists in the image.
  • the screen capture module may store the advertisement data associated with the tag by combining the image.
  • the search cursor forming step S3203 forms a cursor having a cursor area on the captured image, and the cursor area may be circular or rectangular.
  • the cursor appears on the screen according to the operation of the remote control, and moves on the screen following the movement of the remote control.
  • the user can switch the cursor mode to the normal mode and the search mode by a remote control, a touch, or an operation.
  • a cursor having an arrow shape is displayed on the screen, as in the conventional cursor, and the search mode displays a cursor having a cursor area on the screen.
  • a cursor region is formed, and a cursor having the cursor region is moved on the screen following a remote controller, a motion, and the like.
  • the color element adjusting step (S3204) recognizes the cursor region and changes the color component of the cursor region or a portion other than the cursor region in the image.
  • the color element adjusting step S3204 may reduce brightness or saturation of a portion of the screen except for the cursor area.
  • the color element adjusting step (S3204) may be performed in black and white by reducing the saturation of the portion excluding the cursor area on the screen.
  • the color element adjusting step S3204 may reduce the brightness or the saturation of the cursor area.
  • the color element adjusting step S3204 includes a highlight forming step of forming a line on the edge of the advertisement target located in the cursor area to implement the high lat effect.
  • the line may be formed in various colors such as fluorescent colors, and the color of the line may be periodically changed to realize a sparkling effect. Accordingly, the user can clearly know which advertisement target can be displayed.
  • the advertisement loading step S3205 an advertisement for an advertisement target located in the cursor area is loaded on the screen.
  • the advertisement loading step (S3205) includes an image extraction step of generating a cursor area image by storing a cursor area as an image file, an advertisement request step of transmitting an advertisement of the cursor area image to a server, and requesting an advertisement from the server to the cursor area image.

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Abstract

An advertising method using a smart display, according to one aspect of the present invention, comprises: a content receiving step of receiving video data, product advertisement data shown in the video data, and a list of products; a product recognizing step of identifying a selected product; an advertisement summoning step of summoning an advertisement of the product from the transmitted contents; and an advertisement loading step of displaying the summoned advertisement on a screen, wherein in the product recognizing step, an edge is formed extending along the peripheries of regions having the same color or pattern as that of a selected point, and the inside of the edge can be designated as a region of the product.

Description

스마트 디스플레이 및 이를 이용한 광고 방법Smart Display and Advertising Method Using the Same

본 발명은 스마트 디스플레이 및 이를 이용한 광고 방법에 관한 것이다.The present invention relates to a smart display and an advertising method using the same.

기존의 아날로그 방송에서 디지털 기반의 디지털TV 기술이 개발되고 상용화되면서, 기존의 전파 매체 외에도 각 가정에 연결되어 있는 인터넷 망을 이용하여 실시간 방송, COD(Contents on Demand), 게임, 뉴스 등 다양한 종류의 컨텐츠 서비스를 사용자에게 제공할 수 있게 되었다.As digital-based digital TV technology has been developed and commercialized in existing analog broadcasting, various types of products such as real-time broadcasting, contents on demand (GOD), games, and news can be obtained by using the internet network connected to each home in addition to the existing radio media. It is now possible to provide content services to users.

인터넷 망을 이용한 컨텐츠 서비스 제공의 예로서 IPTV(Internet Protocol TV)를 들 수 있다. IPTV는 초고속 인터넷 망을 이용하여 각종 정보 서비스, 동영상 컨텐츠 및 방송 등을 전송하여 사용자의 텔레비전에 제공하는 것을 말한다.An example of providing a content service using an internet network is IPTV (Internet Protocol TV). IPTV refers to providing a user's television by transmitting various information services, video contents, and broadcasting using a high-speed Internet network.

최근에는 이러한 IPTV에서 한 단계 더 발전한 네트워크 TV 형태로서, 브로드밴드(Broadband) TV, 웹 TV 등의 개념이 제안되었다. 브로드밴드 TV 또는 웹 TV는 종래의 IPTV와는 달리 다수의 컨텐츠 제공자가 존재하고, 사용자는 다수의 컨텐츠 제공자의 서버에 개별적으로 접속하여, 컨텐츠 제공자가 제공하는 다양한 VOD, 게임, 화상전화 서비스 등의 컨텐츠를 제공받을 수 있다.Recently, the concept of broadband TV, web TV, etc. has been proposed as a form of network TV which has been further developed in such IPTV. Unlike conventional IPTV, a broadband TV or web TV has a plurality of content providers, and a user connects to a server of a plurality of content providers individually to access various VODs, games, and video call services provided by the content providers. Can be provided.

이와 같이 사용자가 방송 또는 다양한 컨텐츠를 시청함에 있어서 화면에 표시되는 물건이나, 음식, 등을 원하는 경우에는 방송 중이나 방송이 종료된 후에 인터넷 등을 이용하여 물건을 검색하고 찾아야 하는 불편이 있다.As such, when a user wants an object, food, or the like displayed on a screen while watching a broadcast or various contents, it is inconvenient to search for and find an object by using the Internet or the like during the broadcast or after the broadcast ends.

특히 생방송 중에 화면에 나타난 물건에 대한 정보를 원하는 경우에는 많은 노력이 필요한 실정이다.In particular, if you want information about the objects appearing on the screen during live broadcasting, much effort is required.

본 발명은 상기한 바와 같은 문제를 해결하기 위해 안출된 것으로서, 본 발명의 목적은 스마트 기기를 이용하여 생방송 또는 동영상을 시청하면서 화면에 나타난 광고대상, 상품 또는 서비스에 대한 광고를 제공하는 스마트 디스플레이 및 이를 이용한 광고 방법을 제공함에 있다.The present invention has been made to solve the above-described problems, an object of the present invention is to provide a smart display for providing advertisements for advertisement targets, goods or services displayed on the screen while watching live or video using a smart device and It is to provide an advertising method using the same.

본 발명의 일 측면에 따른 스마트 디스플레이를 이용한 광고 방법은 동영상 데이터와 상기 동영상 데이터에 나타나는 상품에 대한 광고 데이터, 및 상품 목록을 수신하는 컨텐츠 수신 단계와, 선택된 상품을 식별하는 상품 인식 단계와, 전송된 컨텐츠에서 상품의 광고를 호출하는 광고 호출 단계, 및 호출된 광고를 화면에 표시하는 광고 로딩 단계를 포함하고, 상기 상품 인식 단계는 선택된 지점과 색상 또는 무늬가 동일한 영역들의 둘레를 따라 이어진 테두리를 형성하고, 테두리 내부를 상품의 영역으로 지정할 수 있다.According to an aspect of the present invention, there is provided an advertisement method using a smart display, including: receiving a video data, advertisement data for a product appearing in the video data, a content receiving step for receiving a product list, a product recognition step for identifying the selected product, and transmitting the same. An advertisement calling step of calling an advertisement of a product from the selected content, and an advertisement loading step of displaying the called advertisement on a screen, wherein the product recognition step includes a border extending along the circumference of areas having the same color or pattern as the selected point; It can be formed, and the inside of the frame can be designated as the area of the product.

본 발명의 다른 측면에 따른 스마트 디스플레이를 이용한 광고 방법은 동영상 데이터와 상기 동영상 데이터에 나타나는 상품에 대한 광고 데이터, 및 상품 목록을 수신하는 컨텐츠 수신 단계와 선택된 상품을 식별하는 상품 인식 단계와 전송된 컨텐츠에서 상품의 광고를 호출하는 광고 호출 단계, 및 호출된 광고를 화면에 표시하는 광고 로딩 단계를 포함하고, 상기 상품 인식 단계는 상품의 형상을 인식하는 형상 인식 단계와 상기 상품 목록에서 상품을 검색하는 상품 검색 단계, 및 일치하는 상품을 선택할 수 없는 경우에 인식된 상품과 유사한 상품으로 검색된 상품들의 목록을 생성하는 유사목록 생성 단계를 포함할 수 있다.According to another aspect of the present invention, there is provided an advertisement method using a smart display, which includes receiving video data, advertisement data for a product appearing in the video data, a content receiving step for receiving a product list, a product recognition step for identifying a selected product, and the transmitted content. An advertisement calling step of calling an advertisement of the product in the; and an advertisement loading step of displaying the called advertisement on the screen, wherein the product recognition step includes: a shape recognition step of recognizing the shape of the product and a search for the product in the product list. A product search step, and a similar list generation step of generating a list of products searched for items similar to the recognized product when a matching product cannot be selected.

본 발명의 또 다른 측면에 따른 스마트 디스플레이를 이용한 광고 방법은 선택된 영역에 위치하는 상품을 식별하는 상품 인식 단계와, 광고 데이터가 저장된 서버에 광고를 요청하는 광고 호출 단계와 상기 서버에서 광고를 수신하는 광고 수신 단계, 및 수신된 광고를 화면에 표시하는 광고 로딩 단계를 포함하며, 상기 상품 인식 단계는 선택된 지점 주변 영역을 특정하여 오브젝트 영역을 형성하는 영역 선택 단계를 포함하며, 상기 영역 선택 단계는 선택된 지점과 색상 또는 무늬가 동일한 영역들의 둘레를 따라 이어진 테두리를 형성하고, 상기 테두리 내부를 오브젝트 영역으로 형성한다.According to another aspect of the present invention, an advertisement method using a smart display includes a product recognition step of identifying a product located in a selected area, an advertisement calling step of requesting an advertisement from a server storing advertisement data, and receiving the advertisement from the server. An advertisement receiving step, and an advertisement loading step of displaying the received advertisement on the screen, wherein the product recognition step includes an area selection step of forming an object area by specifying an area around a selected point; A border is formed along the periphery of the areas having the same color or pattern as the point, and the inside of the border is formed as an object area.

본 발명에 따르면, 방송 또는 동영상 시청 중에 화면에 나타난 상품에 대한 광고를 용이하고 신속하게 사용자에게 제공할 수 있다.According to the present invention, an advertisement for a product displayed on a screen during broadcasting or watching a video can be easily and quickly provided to a user.

또한 본 발명에 따르면 방송 또는 동영상 시청 도중에 화면에서 이동하는 상품을 용이하게 선택하여 이에 대한 상품 정보 및 광고를 제공할 수 있다.In addition, according to the present invention it is possible to easily select a product moving on the screen during the broadcast or watching a video to provide product information and advertisement for this.

또한 본 발명에 따르면, TV를 통해서 방송 또는 동영상을 시청 중에 화면에 나타난 상품 및 서비스에 대한 광고 정보를 전송된 컨텐츠에서 호출하여 제공할 수 있다.In addition, according to the present invention, advertisement information about goods and services displayed on the screen while watching a broadcast or moving image through a TV may be called and provided from the transmitted content.

또한 본 발명에 따르면, 생방송 중에 화면에 나타난 상품에 대한 광고를 용이하고 신속하게 사용자에게 제공할 수 있다.In addition, according to the present invention, it is possible to easily and quickly provide the user with advertisements for products displayed on the screen during live broadcasting.

또한 본 발명에 따르면, 동영상 시청 중에 화면에 나타난 광고대상에 대한 광고를 서버에서 수신하여 화면에 표시할 수 있다.In addition, according to the present invention, an advertisement for an advertisement target displayed on the screen while watching a video may be received by the server and displayed on the screen.

또한, 본 발명에 따르면, 동영상 데이터와 태그, 광고 데이터를 포함하는 컨텐츠가 스마트 디스플레이로 전송되고, 서치 커서의 영역 내에 포함된 광고대상에 대한 광고를 화면에 표시함으로써 사용자가 TV화면을 시청하는 중에 상품에 대한 광고를 제공할 수 있다.In addition, according to the present invention, the contents including the video data, the tag, and the advertising data is transmitted to the smart display, and the user is watching a TV screen by displaying an advertisement for the advertisement target included in the search cursor area on the screen. Advertisement may be provided for the product.

도 1은 본 발명의 일 실시예에 따른 스마트 디스플레이를 이용한 광고 시스템을 도시한 구성도이다.1 is a block diagram showing an advertising system using a smart display according to an embodiment of the present invention.

도 2는 본 발명의 제1실시예에 따른 스마트 디스플레이의 구성도이다.2 is a block diagram of a smart display according to a first embodiment of the present invention.

도 3은 본 발명의 제1실시예에 따른 스마트 디스플레이를 이용한 광고 방법을 나타낸 흐름도이다.3 is a flowchart illustrating an advertisement method using a smart display according to a first embodiment of the present invention.

도 4는 본 발명의 제2실시예에 따른 스마트 디스플레이의 구성도이다.4 is a block diagram of a smart display according to a second embodiment of the present invention.

도 5는 본 발명의 제2실시예에 따른 스마트 디스플레이를 이용한 광고 방법을 나타낸 흐름도이다.5 is a flowchart illustrating an advertisement method using a smart display according to a second embodiment of the present invention.

도 6은 본 발명의 제3실시예에 따른 스마트 디스플레이의 구성도이다.6 is a configuration diagram of a smart display according to a third embodiment of the present invention.

도 7은 본 발명의 제3실시예에 따른 스마트 디스플레이를 이용한 광고 방법을 나타낸 흐름도이다.7 is a flowchart illustrating an advertisement method using a smart display according to a third embodiment of the present invention.

도 8은 본 발명의 제4실시예에 따른 스마트 디스플레이의 구성도이다.8 is a configuration diagram of a smart display according to a fourth embodiment of the present invention.

도 9는 본 발명의 제4실시예에 따른 스마트 디스플레이를 이용한 광고 방법을 나타낸 흐름도이다.9 is a flowchart illustrating an advertisement method using a smart display according to a fourth embodiment of the present invention.

도 10은 본 발명의 제5실시예에 따른 스마트 디스플레이의 구성도이다.10 is a configuration diagram of a smart display according to a fifth embodiment of the present invention.

도 11은 본 발명의 제5실시예에 따른 스마트 디스플레이를 이용한 광고 방법을 나타낸 흐름도이다.11 is a flowchart illustrating an advertisement method using a smart display according to a fifth embodiment of the present invention.

도 12는 본 발명의 제6실시예에 따른 스마트 디스플레이의 구성도이다.12 is a configuration diagram of a smart display according to a sixth embodiment of the present invention.

도 13은 본 발명의 제6실시예에 따른 스마트 디스플레이를 이용한 광고 방법을 나타낸 흐름도이다.13 is a flowchart illustrating an advertisement method using a smart display according to a sixth embodiment of the present invention.

도 14는 본 발명의 제7실시예에 따른 스마트 디스플레이의 구성도이다.14 is a configuration diagram of a smart display according to a seventh embodiment of the present invention.

도 15는 본 발명의 제7실시예에 따른 스마트 디스플레이를 이용한 광고 방법을 나타낸 흐름도이다.15 is a flowchart illustrating an advertisement method using a smart display according to a seventh embodiment of the present invention.

도 16 내지 도 18d는 본 발명에 따른 스마트 디스플레이 및 광고 방법을 설명하기 위한 도면이다.16 to 18D are diagrams for explaining a smart display and an advertisement method according to the present invention.

도 19는 본 발명의 제8실시예에 따른 스마트 디스플레이의 구성도이다.19 is a configuration diagram of a smart display according to an eighth embodiment of the present invention.

도 20은 본 발명의 제8실시예에 따른 스마트 디스플레이를 이용한 광고 방법을 나타낸 흐름도이다.20 is a flowchart illustrating an advertisement method using a smart display according to an eighth embodiment of the present invention.

도 21은 본 발명의 제9실시예에 따른 스마트 디스플레이의 구성도이다.21 is a configuration diagram of a smart display according to a ninth embodiment of the present invention.

도 22는 본 발명의 제9실시예에 따른 스마트 디스플레이를 이용한 광고 방법을 나타낸 흐름도이다.22 is a flowchart illustrating an advertisement method using a smart display according to a ninth embodiment of the present invention.

도 23은 본 발명의 제10실시예에 따른 스마트 디스플레이의 구성도이다.23 is a configuration diagram of a smart display according to a tenth embodiment of the present invention.

도 24는 본 발명의 제10실시예에 따른 스마트 디스플레이를 이용한 광고 방법을 나타낸 흐름도이다.24 is a flowchart illustrating an advertisement method using a smart display according to a tenth embodiment of the present invention.

도 25는 본 발명의 제11실시예에 따른 스마트 디스플레이의 구성도이다.25 is a configuration diagram of a smart display according to an eleventh embodiment of the present invention.

도 26은 본 발명의 제11실시예에 따른 스마트 디스플레이를 이용한 광고 방법을 나타낸 흐름도이다.26 is a flowchart illustrating an advertisement method using a smart display according to an eleventh embodiment of the present invention.

도 27은 본 발명의 제12실시예에 따른 스마트 디스플레이의 구성도이다.27 is a configuration diagram of a smart display according to a twelfth embodiment of the present invention.

도 28은 본 발명의 제12실시예에 따른 스마트 디스플레이를 이용한 광고 방법을 나타낸 흐름도이다.28 is a flowchart illustrating an advertisement method using a smart display according to a twelfth embodiment of the present invention.

도 29는 본 발명의 제13실시예에 따른 스마트 디스플레이의 구성도이다.29 is a configuration diagram of a smart display according to a thirteenth embodiment of the present invention.

도 30은 본 발명의 제13실시예에 따른 스마트 디스플레이를 이용한 광고 방법을 나타낸 흐름도이다.30 is a flowchart illustrating an advertisement method using a smart display according to a thirteenth embodiment of the present invention.

도 31은 본 발명의 제14실시예에 따른 스마트 디스플레이의 구성도이다.31 is a configuration diagram of a smart display according to a fourteenth embodiment of the present invention.

도 32는 본 발명의 제14실시예에 따른 스마트 디스플레이를 이용한 광고 방법을 나타낸 흐름도이다.32 is a flowchart illustrating an advertisement method using a smart display according to a fourteenth embodiment of the present invention.

이하, 첨부한 도면을 참조하여 본 발명의 실시예에 대하여 당업자가 용이하게 실시할 수 있도록 상세히 설명한다. 그러나 본 발명은 여러 가지 상이한 형태로 구현될 수 있으며 여기에서 설명하는 실시예에 한정되는 것은 아니다.Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily implement the present invention. As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention.

도 1은 본 발명의 일 실시예에 따른 스마트 디스플레이를 이용한 광고 시스템을 도시한 구성도이다.1 is a block diagram showing an advertising system using a smart display according to an embodiment of the present invention.

도 1을 참조하면, 스마트 디스플레이를 이용한 광고 시스템(101)은 스마트 디스플레이(10), 리모컨(40), 스마트 모바일 기기(50), 방송통신망(60), 및 서버(30)를 포함한다.Referring to FIG. 1, the advertisement system 101 using the smart display includes a smart display 10, a remote controller 40, a smart mobile device 50, a broadcast communication network 60, and a server 30.

본 발명에서 스마트 디스플레이(10)는 유무선 통신망을 통해서 영상 및 데이터 정보를 송수신하고 화면에 동영상을 표시할 수 있는 기기를 의미하며, 스마트 TV를 포함한다. 스마트 디스플레이(10)는 별도의 셋톱박스(STB)를 구비한 셋톱박스(20) 분리형으로 형성되어 방송통신망(60)을 통해 영상 데이터 송수신을 수행하거나, 셋톱박스(20) 일체형으로 형성되어 별도의 셋톱박스(20) 없이 영상 데이터를 송수신할 수 있다. In the present invention, the smart display 10 refers to a device capable of transmitting and receiving video and data information through a wired or wireless communication network and displaying a video on a screen, and includes a smart TV. The smart display 10 is formed as a separate set-top box 20 having a separate set-top box (STB) to perform image data transmission and reception through the broadcast communication network 60, or is formed integrally with the set-top box 20 to separate Image data can be transmitted and received without the set top box 20.

방송통신망(60)은 대용량, 장거리 음성 및 데이터 서비스에 의해 방송 컨텐츠 또는 동영상 컨텐츠를 전송하기 위한 유선 또는 무선 기간망이며, 유선 또는 무선 인터넷(Internet)이 될 수도 있다.The broadcast communication network 60 is a wired or wireless backbone network for transmitting broadcast content or video content by a large capacity, long distance voice and data service, and may be a wired or wireless Internet.

서버(30)는 컨텐츠가 저장되는 저장소로서 방송 통신망에 컨텐츠를 제공한다. 서버에는 드라마, 오락 프로그램, 영화와 같은 다양한 종류의 컨텐츠가 저장되어 있다.The server 30 provides the content to the broadcast communication network as a storage where the content is stored. The server stores various kinds of contents such as dramas, entertainment programs, and movies.

리모컨(40)은 스마트 디스플레이(10)가 TV로 이루어진 경우 스마트 디스플레이(10)에 신호를 입력하기 위한 도구이다. 리모컨(40)은 스마트 디스플레이(10) 및 셋톱박스(20)와 적외선 통신을 통신으로 신호를 주고 받는다.The remote controller 40 is a tool for inputting a signal to the smart display 10 when the smart display 10 is a TV. The remote control 40 exchanges signals with the smart display 10 and the set top box 20 by infrared communication.

스마트 모바일 기기(50)는 스마트 폰, 태블릿 PC 등으로 이루어지며 스마트 디스플레이(10)와 근거리 통신으로 신호를 주고 받는다. 스마트 모바일 기기(50)는 블루투스(bluetooth), WiFi, 적외선 통신 등의 무선 통신으로 스마트 디스플레이(10)와 신호를 주고 받을 수 있다. 스마트 모바일 기기(50) 스마트 디스플레이(10)와 동기화되어 동일한 화면이 표시될 수 있으며, 이 경우 스마트 모바일 기기(50)를 터치하면 스마트 디스플레이에도 이를 선택하는 신호가 입력된다.The smart mobile device 50 is composed of a smart phone, a tablet PC, and the like and exchanges signals with the smart display 10 through short-range communication. The smart mobile device 50 may exchange signals with the smart display 10 through wireless communication such as Bluetooth, WiFi, and infrared communication. The same screen may be displayed by being synchronized with the smart mobile device 50 and the smart mobile device 10. In this case, when the smart mobile device 50 is touched, a signal for selecting the smart mobile device 50 is also input.

도 2는 본 발명의 제1실시예에 따른 스마트 디스플레이의 구성도이다.2 is a block diagram of a smart display according to a first embodiment of the present invention.

도 2를 참조하여 설명하면, 스마트 디스플레이(10)는 입력부(11), 출력부(12), 제어부(213), 통신부(17), 및 저장부(18)를 포함한다.Referring to FIG. 2, the smart display 10 includes an input unit 11, an output unit 12, a control unit 213, a communication unit 17, and a storage unit 18.

입력부(11)는 외부로부터의 명령을 수신하여 전기적인 신호를 생성하며 명령은 리모컨(40), 모션, 스마트 모바일 기기(50)에 의하여 발생될 수 있다. 입력부(11)는 리모컨 수신모듈(11a), 모션 인식모듈(11b), 근거리 통신모듈(11c)을 포함한다. 리모컨 수신모듈(11a)은 리모컨(40)과의 적외선 통신을 통해서 신호를 입력 받는데, 리모컨(40)에 설치된 버튼을 클릭함으로써 신호를 입력 받을 수 있다. 또한 리모컨(40)이 화면에 커서를 생성하고, 리모컨의 조작에 따라 화면의 커서가 움직이는 경우에는 커서의 이동에 따라 화면에 나타난 아이콘을 클릭함으로써 신호를 입력 받을 수 있다.The input unit 11 generates an electrical signal by receiving a command from the outside, and the command may be generated by the remote controller 40, the motion, and the smart mobile device 50. The input unit 11 includes a remote controller receiving module 11a, a motion recognition module 11b, and a short range communication module 11c. The remote control receiving module 11a receives a signal through infrared communication with the remote controller 40, and may receive a signal by clicking a button installed on the remote controller 40. In addition, the remote controller 40 generates a cursor on the screen, and when the cursor on the screen moves according to the operation of the remote controller, the signal may be input by clicking an icon displayed on the screen as the cursor moves.

모션 인식모듈(11b)은 카메라와 모션센서를 포함하며, 사용자가 기 설정된 동작을 수행하는 경우, 이를 인식하여 입력 신호로 받아들인다. 예를 들어 사용자가 손가락으로 화면에 표시된 물체를 가리키거나, 손가락으로 물체를 잡는 모션을 취하는 등의 행동을 하는 경우, 모션 센서가 이를 인지하여 입력 신호로 받아들인다.The motion recognition module 11b includes a camera and a motion sensor. When the user performs a preset operation, the motion recognition module 11b recognizes this and accepts it as an input signal. For example, when a user performs an action such as using a finger to point to an object displayed on the screen or taking a motion of grabbing an object with a finger, the motion sensor recognizes this and accepts it as an input signal.

근거리 통신모듈(11c)은 스마트 모바일 기기(50)와의 통신을 위한 것으로서, 스마트 디스플레이(10)에 구현된 화면을 스마트 모바일 기기(50)로 전송하거나, 스마트 모바일 기기(50)의 터치 패널에 입력된 신호를 받아 들인다.The short range communication module 11c is for communication with the smart mobile device 50 and transmits a screen implemented on the smart display 10 to the smart mobile device 50 or inputs the touch panel of the smart mobile device 50. Accept the signal.

출력부(12)는 방송 신호를 디코딩하여 화상으로 나타낸다. 또한 출력부(12)는 외부 서버에 저장된 동영상을 화상으로 나타내거나 문자 또는 아이콘을 화면에 나타낸다. The output unit 12 decodes the broadcast signal and displays it as an image. In addition, the output unit 12 displays a moving image stored in an external server as an image or displays a character or an icon on the screen.

제어부(213)는 입력부(11)에서 신호를 전달받아 화면을 제어하며 출력부(12)를 통해서 영상 및 정보를 화면에 표시한다. 제어부(213)는 컨텐츠 수신 모듈(213a), 상품 인식 모듈(213b), 및 광고 로딩 모듈(213c)을 포함한다.The controller 213 receives a signal from the input unit 11 to control the screen and displays an image and information on the screen through the output unit 12. The controller 213 includes a content receiving module 213a, a product recognition module 213b, and an advertisement loading module 213c.

컨텐츠 수신 모듈(213a)은 동영상 데이터와 함께 동영상 데이터에 결합된 광고 데이터를 함께 수신한다. 도 16에 도시된 바와 같이 동영상 데이터는 복수 개의 프레임(71)으로 이루어지며, 통상적으로 1초에 30개의 프레임(71)이 화면에 나타난다. 광고 데이터(72)는 각각의 프레임(71)에 결합되어 있다.The content receiving module 213a receives the video data together with the advertisement data combined with the video data. As shown in FIG. 16, the video data is composed of a plurality of frames 71, and typically 30 frames 71 are displayed on the screen per second. Advertisement data 72 is coupled to each frame 71.

동영상 데이터가 생성된 이후에 동영상 데이터에 광고 데이터(72)가 결합되며, 광고 데이터(72)는 동영상 데이터와 함께 전송된다. 소프트웨어를 이용하여 동영상에 포함된 상품을 식별하고 각 프레임에 나타난 상품에 대한 광고 데이터를 프레임에 결합시킨다.After the video data is generated, the advertisement data 72 is combined with the video data, and the advertisement data 72 is transmitted together with the video data. The software is used to identify the products included in the video and to combine the advertisement data for the products shown in each frame into the frames.

광고 데이터(72)는 불투명도(opacity)가 0인 상태로 프레임에 결합되는데, 이에 따라 광고는 동영상이 재생될 때 화면에 나타나지 않는다. 광고를 투명하게 형성하는 방법은 opacity 명령어 또는 rgba 명령어 등을 이용하여 다양한 방법으로 이루어질 수 있다. 광고 데이터는 이미지 형태로 이루어질 수 있으며, 이미지와 상품 정보를 포함하는 광고창 형태로 이루어질 수 있다.The advertisement data 72 is coupled to the frame with opacity of zero, so that the advertisement does not appear on the screen when the video is played. The method of transparently forming an advertisement may be performed in various ways using the opacity command or the rgba command. The advertisement data may be in the form of an image, or may be in the form of an advertisement window including image and product information.

상품 인식 모듈(213b)은 상품이 존재하는 지점이 선택될 때, 상품을 식별한다. 상품 인식 모듈은 화면에서 어느 하나의 지점이 클릭될 때, 클릭된 지점을 포함하는 영역을 특정하여 상품 영역을 형성하는 영역 선택 유닛과 상품 영역에 나타난 이미지와 상기 광고 데이터에 포함된 상품 이미지를 비교하여 상품을 식별하는 상품 검색 유닛을 포함한다.The product recognition module 213b identifies a product when a point at which the product exists is selected. When any one point on the screen is clicked, the product recognition module compares an image displayed in the product region with an image displayed in the product region and an area selection unit for specifying a region including the clicked point to form a product region. A commodity search unit for identifying commodities.

화면에서 사용자가 리모컨 등을 이용하여 상품이 존재하는 지점을 클릭하면 영역 선택 유닛이 상품이 존재하는 영역을 특정하여 상품 영역을 형성한다. 영역 선택 유닛은 상품이 존재하는 영역과 주변 영역을 색상, 형상 등의 인자를 고려하여 구별한다. 영역 선택 유닛은 선택된 지점과 색상 또는 무늬가 동일한 영역들의 둘레를 따라 이어진 테두리를 형성하고, 상기 테두리 내부를 상품 영역으로 형성한다.When a user clicks a point where a product exists on the screen using a remote controller or the like, the area selection unit specifies a region where the product exists to form a product region. The area selection unit distinguishes between the area where the product exists and the surrounding area in consideration of factors such as color and shape. The area selection unit forms a border extending along the circumference of areas having the same color or pattern as the selected point, and forms the inside of the border as a product area.

상품 검색 유닛은 상품 영역에 나타난 이미지와 광고 데이터에 포함된 상품 이미지를 비교하여 상품을 식별한다. 선택된 프레임에는 프레임에 나타난 상품에 대한 광고 데이터가 결합되어 있으며, 광고 데이터는 상품 이미지와 상품 정보를 포함한다. 상품 검색 유닛은 선택된 상품의 이미지와 일치하는 이미지를 검색한다.The product search unit identifies the product by comparing the image displayed in the product area with the product image included in the advertisement data. The selected frame combines the advertisement data for the products shown in the frame, and the advertisement data includes the product image and the product information. The product search unit searches for an image that matches the image of the selected product.

광고 로딩 모듈(213c)은 검색된 상품에 대한 광고를 화면에 표시한다. 광고 로딩 모듈(213c)은 광고의 불투명도를 가감하는데, 상품이 검색되면 광고 로딩 모듈(213c)은 광고의 불투명도를 증가시켜서 광고가 화면에 나타나게 한다. 또한 광고 로딩 모듈(213c)은 광고의 불투명도를 감소시켜서 광고가 화면에서 사라지게 한다.The advertisement loading module 213c displays an advertisement for the found product on the screen. The advertisement loading module 213c increases or decreases the opacity of the advertisement. When a product is found, the advertisement loading module 213c increases the opacity of the advertisement so that the advertisement appears on the screen. In addition, the advertisement loading module 213c reduces the opacity of the advertisement so that the advertisement disappears from the screen.

광고는 광고창으로 이루어지며 광고 로딩 모듈(213c)은 광고창을 화면에 표시한다. 광고 로딩 모듈(213c)은 다른 상품이 클릭되면 이전 광고창은 사라지게 하고 새로 선택된 광고창만 화면에 표시한다. 광고창은 불투명도가 0으로 감소됨으로써 사라질 수 있다. 여기서 광고는 프레임에 레이어 형태로 결합되어 있으며 불투명도만 조절된다.The advertisement consists of an advertisement window and the advertisement loading module 213c displays the advertisement window on the screen. When another product is clicked, the advertisement loading module 213c disappears the previous advertisement window and displays only the newly selected advertisement window on the screen. The ad window may disappear by reducing the opacity to zero. Here, the advertisement is combined in the form of layers in the frame and only the opacity is adjusted.

광고 로딩 모듈(213c)은 광고창이 표시될 때, 동영상의 플레이를 일시 정지하고 정지 시부터 전송된 동영상을 저장할 수 있다. 또한, 광고 로딩 모듈(213c)은 취소 아이콘이 클릭되면 광고창을 사라지게 하고 광고창이 사라질 때, 일시 정지된 동영상의 플레이를 정지 이후 프레임부터 다시 재생하여 사용자에게 제공할 수 있다.When the advertisement window is displayed, the advertisement loading module 213c may pause play of the video and store the video transmitted from the pause. In addition, the advertisement loading module 213c may make the advertisement window disappear when the cancel icon is clicked, and when the advertisement window disappears, the advertisement loading module 213c may play the paused video again from the frame after stopping and provide it to the user.

한편, 광고 로딩 모듈(213c)은 상품에 대한 상세 정보를 제공하는 상세 정보 로딩 유닛을 더 포함할 수 있다. 상세정보 로딩 유닛은 표시된 광고가 선택된 경우 서버에 상품에 대한 상세 정보를 요청하고 이를 수신하여 화면에 표시하는데, 상세 성보는 상품에 대한 다양한 이미지와 상품의 재질, 크기, 색상 등을 포함한다.Meanwhile, the advertisement loading module 213c may further include a detailed information loading unit for providing detailed information about the product. When the displayed advertisement is selected, the detailed information loading unit requests detailed information about the product from the server, receives it, and displays it on the screen. The detailed information includes various images of the product and the material, size, and color of the product.

통신부(17)는 상품에 대한 상세 정보를 유무선 통신망을 이용하여 수신할 수 있다. 또한, 통신부(17)는 주문 및 결제 정보를 유무선 통신망을 통해서 전송한다. 저장부(18)는 광고 정보와 검색된 상품의 목록과 상품의 이미지를 저장하는 장소를 제공한다. The communication unit 17 may receive detailed information about the product using a wired or wireless communication network. In addition, the communication unit 17 transmits order and payment information through a wired or wireless communication network. The storage unit 18 provides a place for storing advertisement information, a list of searched goods, and an image of the goods.

상기한 바와 같이 본 실시예에 따르면 동영상 데이터와 광고 데이터가 스마트 디스플레이로 전송되고, 프레임에 결합된 광고를 화면에 표시함으로써 사용자가 TV화면을 시청하는 중에 상품에 대한 광고를 신속하게 제공할 수 있다.As described above, according to the present embodiment, the video data and the advertisement data are transmitted to the smart display, and the advertisement coupled to the frame is displayed on the screen, so that the user can quickly provide the advertisement for the product while watching the TV screen. .

이하에서 설명되는 실시예에서, 입력부, 출력부, 통신부 및 저장부는 도 2의 입력부(211), 출력부(212), 통신부(17) 및 저장부(18)와 동일한 기능을 수행한다.In the embodiments described below, the input unit, output unit, communication unit, and storage unit perform the same functions as the input unit 211, output unit 212, communication unit 17, and storage unit 18 of FIG. 2.

도 3은 본 발명의 제1 실시예에 따른 스마트 디스플레이를 이용한 광고 방법을 나타낸 흐름도이다.3 is a flowchart illustrating an advertisement method using a smart display according to a first embodiment of the present invention.

도 3을 참조하여 설명하면, 본 실시예에 따른 스마트 디스플레이를 이용한 광고 방법은 동영상과 동영상에 결합된 광고를 수신하는 컨텐츠 수신 단계(S301)와, 선택된 상품을 인식하는 상품 인식 단계(S302)와 선택된 상품에 대한 광고를 화면에 표시하는 광고 로딩 단계(S303)를 포함한다.Referring to FIG. 3, the advertisement method using the smart display according to the present embodiment includes a content receiving step (S301) of receiving a video and an advertisement coupled to the video, a product recognition step (S302) of recognizing the selected product, and An advertisement loading step (S303) of displaying an advertisement for the selected product on the screen.

컨텐츠 수신 단계(S301)는 동영상 데이터와 함께 동영상 데이터에 결합된 광고 데이터를 함께 수신한다. 컨텐츠 수신 단계(S301)에서 광고 데이터는 불투명도(opacity)가 0인 상태로 수신되며, 이에 따라 광고는 동영상이 재생될 때 화면에 나타나지 않는다. The content receiving step S301 receives the video data together with the advertisement data coupled to the video data. In the content receiving step (S301), the advertisement data is received with the opacity of zero, so that the advertisement does not appear on the screen when the video is played.

상품 인식 단계(S302)는 상품이 존재하는 지점이 선택될 때, 상품을 식별한다. 사용자가 리모컨 등을 이용하여 상품이 존재하는 영역에 커서를 위치시키고 상품을 선택하면 상품 인식 단계(S302)는 선택된 지점이 포함된 상품을 식별한다.The product recognition step S302 identifies the product when the point where the product exists is selected. When the user places the cursor in the area where the product exists by using a remote controller or the like and selects the product, the product recognition step S302 identifies the product including the selected point.

상품 인식 단계(S302)는 선택된 지점 주변 영역을 특정하여 상품 영역을 형성하는 영역 선택 단계와 상기 상품 영역에 나타난 이미지와 광고 데이터에 포함된 상품 이미지를 비교하여 상품을 검색하는 상품 검색 단계를 포함한다.The product recognition step S302 includes a region selection step of specifying a region around the selected point to form a product region, and a product search step of searching for a product by comparing the image displayed in the product region with a product image included in the advertisement data. .

영역 선택 단계에서는 상품이 존재하는 영역과 주변 영역을 색상, 형상 등의 인자를 고려하여 구별한다. 상품 검색 단계는 프레임에 결합된 광고 이미지에서 상품을 검색하여 상품을 특정한다. 영역 선택 단계는 선택된 지점과 색상 또는 무늬가 동일한 영역들의 둘레를 따라 이어진 테두리를 형성하고, 상기 테두리 내부를 상품 영역으로 형성한다.In the region selection step, the region in which the product exists and the surrounding region are distinguished in consideration of factors such as color and shape. The product search step specifies a product by searching for the product in the advertisement image coupled to the frame. In the region selection step, a border is formed along the periphery of regions having the same color or pattern as the selected point, and the inside of the border is formed as a product region.

광고 로딩 단계(S303)는 상품이 검색되면 선택된 상품에 대한 광고를 화면에 표시한다. 광고 로딩 단계(S303)는 광고 데이터의 불투명도를 가감하는데, 상품이 검색되면 광고 데이터의 불투명도를 증가시켜서 광고 데이터가 화면에 나타나게 한다.In the advertisement loading step S303, when a product is found, an advertisement for the selected product is displayed on the screen. The advertisement loading step S303 adds or subtracts the opacity of the advertisement data. When a product is found, the advertisement data is increased so that the advertisement data appears on the screen.

광고 데이터(72)는 광고창으로 이루어지며 광고 로딩 단계(S303)는 화면에 광고창을 표시한다. 광고 로딩 단계(S303)는 광고창에 표시된 삭제 아이콘이 선택되면 광고창을 사라지게 한다. 광고 로딩 단계(S303)는 다른 상품이 클릭되면 이전 광고창은 사라지고 새로 선택된 광고창만 화면에 표시할 수 있다.The advertisement data 72 is composed of an advertisement window, and the advertisement loading step S303 displays the advertisement window on the screen. The advertisement loading step S303 causes the advertisement window to disappear when the delete icon displayed on the advertisement window is selected. In the advertisement loading step S303, when another product is clicked, the previous advertisement window may disappear and only the newly selected advertisement window may be displayed on the screen.

광고 로딩 단계(S303)는 광고창이 표시될 때, 화면을 일시 정지하고 정지 시부터 전송된 동영상을 저장할 수 있다. 또한, 광고 로딩 단계(S303)은 취소 아이콘이 클릭되면 일시 정지된 화면을 정지 이후 프레임부터 다시 재생하여 사용자에게 제공할 수 있다.In the advertisement loading step S303, when the advertisement window is displayed, the screen may be paused and the video transmitted from the pause may be stored. In addition, in the advertisement loading step S303, when the cancel icon is clicked, the paused screen may be replayed from the frame after stopping and provided to the user.

또한, 광고 로딩 단계(S303)는 상품에 대한 상세 정보를 제공하는 상세 정보 로딩 단계를 더 포함할 수 있다. 상세정보 로딩 단계는 표시된 광고가 선택된 경우 서버에 상품에 대한 상세 정보를 요청하고 이를 수신하여 화면에 표시하는데, 상세 성보는 상품에 대한 다양한 이미지와 상품의 재질, 크기, 색상 등을 포함한다.In addition, the advertisement loading step S303 may further include a detailed information loading step of providing detailed information about the product. In the detailed information loading step, when the displayed advertisement is selected, the server requests detailed information about the product and displays the received information on the screen. The detailed information includes various images of the product and the material, size, and color of the product.

도 4는 본 발명의 제2실시예에 따른 스마트 디스플레이의 구성도이다.4 is a block diagram of a smart display according to a second embodiment of the present invention.

도 4를 참조하여 설명하면, 스마트 디스플레이(10)는 입력부(11), 출력부(12), 제어부(413), 통신부(17), 및 저장부(18)를 포함한다. 제어부(413)는 컨텐츠 수신 모듈(413a), 광고 호출 모듈(413b), 광고 수신 모듈(413c), 및 광고 로딩 모듈(413d)을 포함한다.Referring to FIG. 4, the smart display 10 includes an input unit 11, an output unit 12, a control unit 413, a communication unit 17, and a storage unit 18. The controller 413 includes a content receiving module 413a, an advertisement calling module 413b, an advertisement receiving module 413c, and an advertisement loading module 413d.

컨텐츠 수신 모듈(413a)은 동영상 데이터와 함께 동영상 데이터에 결합된 호출 코드를 수신하며 전송된 동영상 데이터와 호출 코드를 일시 저장한다. 컨텐츠 수신 모듈(413a)은 컨텐츠를 스트리밍 방식으로 수신할 수 있으며, 다운로드 방식으로 수신할 수도 있다.The content receiving module 413a receives a call code coupled to the video data together with the video data and temporarily stores the transmitted video data and the call code. The content receiving module 413a may receive the content in a streaming manner or may download the content.

컨텐츠 수신 모듈(413a)은 동영상 데이터와 함께 동영상 데이터에 결합된 오브젝트 레이어, 호출 코드를 포함하는 컨텐츠를 수신한다. 동영상 데이터에는 촬영된 이후에 오브젝트 레이어와 호출 코드가 결합되며, 오브젝트 레이어와 호출 코드는 동영상 데이터와 함께 전송된다. The content receiving module 413a receives content including an object layer and a calling code coupled to the video data together with the video data. After capturing the video data, the object layer and the calling code are combined, and the object layer and the calling code are transmitted together with the video data.

소프트웨어를 이용하여 동영상에 포함된 광고대상을 식별하여 광고대상에 대한 광고 데이터를 호출하는 호출 코드를 컨텐츠에 결합한다. 호출 코드는 광고대상에 대한 정보와 광고에 대한 정보를 포함하고 있으며, 메타 데이터의 한 종류로 이루어질 수 있다.Software is used to identify the advertisement target included in the video and incorporate the calling code to call the advertisement data for the advertisement target into the content. The calling code includes information about the advertisement target and information about the advertisement, and may be one kind of metadata.

도 17a에 도시된 바와 같이 호출 코드는 프레임(71)에서 광고대상이 위치하는 영역에 형성된 오브젝트 레이어(73)와 결합되어 있다. 오브젝트 레이어(73)는 선택될 때 신호를 발생시키며, 투명하게 형성되어 보이지 않는 아이콘과 같은 역할을 한다. 오브젝트 레이어(73)는 적어도 하나 이상이 중첩되어 적층 배치되며, 일부의 오브젝트 레이어(73)는 측방향으로 이격되어 동일한 평면에서 평행하게 배치된다. 또한 복수개의 오브젝트 레이어(73)가 프레임에서 적층 배치될 수 있다. 컨텐츠 수신 모듈(413a)은 중첩 배열된 오브젝트 레이어와 상기 오브젝트 레이어에 결합된 호출 태그를 함께 수신한다.As shown in FIG. 17A, the calling code is combined with the object layer 73 formed in the area where the advertisement target is located in the frame 71. The object layer 73 generates a signal when it is selected, and is formed transparently to serve as an invisible icon. At least one object layer 73 is overlapped and disposed, and some object layers 73 are laterally spaced apart and arranged in parallel in the same plane. In addition, the plurality of object layers 73 may be stacked in a frame. The content receiving module 413a receives a nested object layer and a call tag coupled to the object layer.

오브젝트 레이어(73)는 상품으로 이루어진 광고대상에 결합된 제1 오브젝트 레이어와 서비스로 이루어진 광고대상에 결합된 제2 오브젝트 레이어를 포함할 수 있다. 이에 따라 제1 오브젝트 레이어는 상품에 대한 광고를 호출하며, 제2 오브젝트 레이어는 서비스에 대한 광고를 호출할 수 있다. 컨텐츠 수신 모듈(413a)은 제1 오브젝트 레이어와 제1 오브젝트 레이어에 중첩 배치된 제2 오브젝트 레이어를 수신한다.The object layer 73 may include a first object layer coupled to an advertisement target made of a product and a second object layer coupled to an advertisement target composed of a service. Accordingly, the first object layer may call an advertisement for a product, and the second object layer may call an advertisement for a service. The content receiving module 413a receives the first object layer and the second object layer overlaid on the first object layer.

제1 오브젝트 레이어와 제2 오브젝트 레이어를 중첩 배치되는데, 서비스에 대한 제2 오브젝트 레이어는 비교적 넓은 면적으로 형성되고 상품에 대한 제1 오브젝트 레이어는 좁은 면적으로 형성된다. 이에 따라 화면의 동일한 영역에서 상품과 서비스에 대한 광고정보를 함께 제공할 수 있으며, 제1 오브젝트 레이어와 제2 오브젝트 레이어(73)를 중첩되게 배열함으로써 사용자가 제1 오브젝트 레이어 또는 제2 오브젝트 레이어를 선택할 수도 있다.The first object layer and the second object layer overlap each other, wherein the second object layer for the service is formed with a relatively large area, and the first object layer for the product is formed with a narrow area. Accordingly, advertisement information about products and services can be provided together in the same area of the screen, and the user arranges the first object layer or the second object layer by arranging the first object layer and the second object layer 73 to overlap each other. You can also choose.

광고 호출 모듈(413b)은 선택된 오브젝트 레이어에 결합된 호출 코드를 인식하고 호출 코드를 서버(30)에 전송하여 서버에 광고를 요청한다. 광고 호출 모듈(413b)은 오브젝트 레이어가 클릭 될 때, 호출 코드를 식별하고 광고 요청 신호를 발생시킨다.The advertisement calling module 413b recognizes the calling code coupled to the selected object layer and sends the calling code to the server 30 to request an advertisement from the server. The advertisement calling module 413b identifies the calling code and generates an advertisement request signal when the object layer is clicked.

오브젝트 레이어(73)는 보이지 않는 아이콘과 같은 역할을 하여 오브젝트 레이어(73)가 클릭될 때 신호를 발생시킨다. 광고 호출 모듈(413b)은 오브젝트 레이어(73)이 클릭 될 때, 호출 코드를 식별하고 호출 코드를 전송한다.The object layer 73 acts like an invisible icon to generate a signal when the object layer 73 is clicked. The advertisement calling module 413b identifies the calling code and sends the calling code when the object layer 73 is clicked.

광고 호출 모듈(413b)은 오브젝트 레이어들이 중첩된 영역이 선택될 때 중첩된 오브젝트 레이어(73) 중에서 최상위에 위치하는 오브젝트 레이어를 선택하여 최상위에 위치하는 오브젝트 레이어에 결합된 코드를 식별하여 광고를 호출할 수 있다.The advertisement call module 413b calls an advertisement by selecting the object layer located at the top of the overlapped object layer 73 and identifying the code coupled to the object layer located at the top when the region where the object layers are overlapped is selected. can do.

또한, 광고 호출 모듈(413b)은 오브젝트 레이어들(73)이 중첩된 영역이 선택될 때, 선택된 지점에서 중첩된 오브젝트 레이어들(73) 모두에 결합된 코드를 식별하여 광고를 호출할 수 있다.In addition, when the region in which the object layers 73 overlap each other is selected, the advertisement calling module 413b may call the advertisement by identifying a code coupled to all of the overlapping object layers 73 at the selected point.

또한, 광고 호출 모듈(413b)은 오브젝트 레이어들(73)이 중첩된 영역이 선택될 때, 오브젝트 레이어(73)의 전체 면적에서 중첩된 부분이 차지하는 비율을 판단하되, 중첩된 부분이 차지하는 비율이 가장 큰 오브젝트 레이어(73)에 결합된 코드를 식별하여 광고를 호출할 수 있다.In addition, the advertisement call module 413b may determine the proportion of the overlapped portion in the total area of the object layer 73 when the region in which the object layers 73 overlap each other is selected. The code coupled to the largest object layer 73 can be identified to invoke the advertisement.

또한, 광고 호출 모듈(413b)은 오브젝트 레이어들(73)이 중첩된 영역이 선택될 때, 오브젝트 레이어(73)의 전체 면적에서 중첩된 부분이 차지하는 비율을 판단하되, 중첩된 부분이 전체 면적에서 차지하는 비율이 기 설정된 범위 이상인 오브젝트 레이어(73)만 선택하여 선택된 오브젝트 레이어(73)에 결합된 코드를 식별하여 광고를 호출할 수 있다. 여기서 기 설정된 범위는 30% 내지 50%로 이루어질 수 있다.In addition, the advertisement call module 413b determines the proportion of the overlapped portion in the total area of the object layer 73 when the region in which the object layers 73 are overlapped is selected, but the overlapped portion is in the total area. An advertisement may be invoked by selecting only the object layer 73 having a ratio greater than or equal to a preset range to identify a code coupled to the selected object layer 73. Herein, the preset range may be 30% to 50%.

또한, 광고 호출 모듈(413b)은 오브젝트 레이어들(73)이 중첩된 영역이 선택될 때, 오브젝트 레이어(73)의 전체 면적에서 중첩된 부분이 차지하는 비율을 판단하되, 중첩된 부분이 차지하는 비율이 가장 큰 오브젝트 레이어(73)와 중첩된 부분이 전체 면적에서 차지하는 비율이 기 설정된 범위 이상인 오브젝트 레이어(73)를 선택하여 선택된 오브젝트 레이어(73)에 결합된 코드를 식별하여 광고를 호출할 수 있다.In addition, the advertisement call module 413b may determine the proportion of the overlapped portion in the total area of the object layer 73 when the region in which the object layers 73 overlap each other is selected. An advertisement may be called by identifying a code coupled to the selected object layer 73 by selecting an object layer 73 having a ratio of a portion overlapping with the largest object layer 73 in the total area more than a preset range.

광고 호출 모듈(413b)은 레이어 선택 유닛과 코드 인식 유닛, 및 코드 전송 유닛을 포함한다. 도 17b에 도시된 바와 같이 오브젝트 레이어들(73)이 중첩된 영역이 선택될 때, 레이어 선택 유닛은 적층 배열된 오브젝트 레이어(73) 중에서 최상위에 위치하는 오브젝트 레이어를 선택할 수 있다. 또한 레이어 선택 유닛(73)은 선택된 지점에서 중첩된 오브젝트 레이어를 모두 선택할 수도 있다. 레이어 선택 유닛이 중첩된 오브젝트 레이어를 모두 선택하는 경우, 광고 호출 모듈(413b)은 복수 개의 광고를 동시에 호출한다. 특히 상품에 대한 제1 오브젝트 레이어와 서비스에 대한 제2 오브젝트 레이어가 중첩된 경우, 상품에 대한 광고와 상품을 판매하는 상점에 대한 광고를 동시에 호출할 수 있다.The advertisement call module 413b includes a layer selection unit, a code recognition unit, and a code transmission unit. As illustrated in FIG. 17B, when an area in which the object layers 73 overlap each other is selected, the layer selection unit may select an object layer located at the top of the stacked object layers 73. In addition, the layer selection unit 73 may select all of the overlapped object layers at the selected point. When the layer selection unit selects all the overlapped object layers, the advertisement call module 413b simultaneously calls a plurality of advertisements. In particular, when the first object layer for the product and the second object layer for the service overlap, an advertisement for the product and an advertisement for a store selling the product may be simultaneously called.

또한, 레이어 선택 유닛은 오브젝트 레이어(73)의 전체 면적에서 중첩된 부분이 차지하는 비율을 판단하여 중첩된 부분이 차지하는 비율이 가장 큰 오브젝트 레이어(73)만 선택할 수 있다. In addition, the layer selection unit may determine the ratio of the overlapped portion to the entire area of the object layer 73, and may select only the object layer 73 having the largest ratio of the overlapped portion.

또한 레이어 선택 유닛은 오브젝트 레이어(73)의 전체 면적에서 중첩된 부분이 차지하는 비율을 판단하여 중첩된 부분이 전체 면적에서 차지하는 비율이 기 설정된 범위 이상인 오브젝트 레이어(73)만 선택할 수 있으며, 기 설정된 범위는 30% 내지 50%로 이루어질 수 있다.In addition, the layer selection unit may determine the ratio of the overlapped portion to the total area of the object layer 73 to select only the object layer 73 in which the ratio of the overlapped portion to the total area is greater than or equal to the preset range. May consist of 30% to 50%.

또한 레이어 선택 유닛은 오브젝트 레이어(73)의 전체 면적에서 중첩된 부분이 차지하는 비율을 판단하여 중첩된 부분이 차지하는 비율이 가장 큰 오브젝트 레이어(73)와 중첩된 부분이 전체 면적에서 차지하는 비율이 기 설정된 범위 이상인 오브젝트 레이어들(73)을 선택할 수 있다.In addition, the layer selection unit determines the proportion of the overlapped portion in the total area of the object layer 73, and the preset ratio of the overlapped portion in the total area of the object layer 73 with the largest proportion of the overlapped portion is set in advance. Object layers 73 that are greater than or equal to the range may be selected.

코드 인식 유닛은 선택된 광고대상에 결합된 코드를 식별한다. 사용자가 리모컨, 무선 마우스 등을 이용하여 화면에 나타난 광고대상을 클릭하면 호출 코드가 활성화되는데, 코드 인식 유닛은 활성화된 코드를 식별한다.The code recognition unit identifies a code coupled to the selected advertisement target. When the user clicks on the advertisement object displayed on the screen using a remote controller or a wireless mouse, the calling code is activated, and the code recognition unit identifies the activated code.

코드 전송 유닛은 인식된 호출 코드를 통신망을 이용하여 서버(30)로 전송하여 광고 데이터를 요청한다. 서버(30)에는 해당 컨텐츠에 포함된 광고대상에 대한 광고 목록이 저장되어 있으며, 각 광고 목록에는 해당 광고를 식별하고 호출하기 위한 코드가 결합되어 있다. 광고 데이터에 결합된 코드와 대응되는 호출 코드가 전송되면 해당되는 광고를 검색하여 스마트 디스플레이로 전송한다.The code transmitting unit requests the advertisement data by transmitting the recognized calling code to the server 30 using a communication network. The server 30 stores a list of advertisements for advertisement targets included in the corresponding content, and each advertisement list is combined with code for identifying and calling the advertisement. When the call code corresponding to the code coupled to the advertisement data is transmitted, the corresponding advertisement is retrieved and transmitted to the smart display.

광고 수신 모듈(413c)은 서버(30)에서 전송된 광고를 수신하고 일시 저장한다. 광고 데이터는 화면에 표시될 광고창 형태로 전송될 수 있으며, 이미지 데이터와 광고대상 정보 데이터 형태로 전송될 수 있다. The advertisement receiving module 413c receives and temporarily stores an advertisement transmitted from the server 30. The advertisement data may be transmitted in the form of an advertisement window to be displayed on the screen, and may be transmitted in the form of image data and advertisement target information data.

광고 데이터는 이미지와 광고대상에 대한 정보를 포함한다. 광고대상 정보는 상표, 가격, 최저가, 판매 웹사이트 등을 포함할 수 있다. 광고 데이터는 화면에 표시되는 광고창 형태로 이루어질 수 있으며, 이미지와 광고대상 정보를 포함하는 표 형태로 이루어질 수 있다. 컨텐츠는 복수 개의 광고대상이 포함되어 있는 바, 복수 개의 광고 데이터가 각각의 상 품에 대한 호출 코드와 결합되어 있다.The advertisement data includes information about the image and the advertisement target. The advertisement target information may include a trademark, a price, a lowest price, a sales website, and the like. The advertisement data may be in the form of an advertisement window displayed on the screen, and may be in the form of a table including an image and advertisement target information. The content includes a plurality of advertisement targets, and the plurality of advertisement data is combined with a call code for each product.

광고 로딩 모듈(413d)은 서버(30)에서 수신된 광고를 화면에 표시한다. 광고 로딩 모듈(413d)은 도 18b에 도시된 바와 같이 화면에 광고창(82)을 형성하고 광고창(82)에 광고를 표시할 수 있으며, 도 18c에 도시된 바와 같이 화면을 분할하여 광고 표시 영역(83)을 형성하고 광고 표시 영역(83)에 광고를 표시할 수 있다.The advertisement loading module 413d displays an advertisement received from the server 30 on the screen. The advertisement loading module 413d may form an advertisement window 82 on the screen and display an advertisement on the advertisement window 82 as shown in FIG. 18B, and display the advertisement by dividing the screen as shown in FIG. 18C. An area 83 may be formed and an advertisement may be displayed on the advertisement display area 83.

광고 로딩 모듈(413d)은 광고창 생성 유닛을 포함하고, 광고창 생성 유닛은 이미지와 광고대상의 정보를 포함하는 광고 데이터를 이용하여 화면에 표시될 광고창(82)을 생성한다. 다만, 광고 데이터가 광고창 형태로 전송된 경우에는 광고창 생성 유닛은 생략될 수 있다. 광고창(82)에는 광고대상을 판매하는 웹사이트로 이동할 수 있도록 웹사이트가 링크된 아이콘이 표시될 수 있으며, 광고대상에 대한 가격비교를 제공하기 위한 가격 비교 웹사이트가 링크된 아이콘이 표시될 수 있다.The advertisement loading module 413d includes an advertisement window generating unit, and the advertisement window generating unit generates the advertisement window 82 to be displayed on the screen using the advertisement data including the image and the information of the advertisement target. However, when the advertisement data is transmitted in the form of an advertisement window, the advertisement window generating unit may be omitted. The advertisement window 82 may display an icon linked to the website so that the user can go to the website selling the advertisement target, and an icon linked to the price comparison website for providing a price comparison for the advertisement target may be displayed. Can be.

광고 로딩 모듈(413d)은 광고창(82)을 화면의 상단 모서리 등 지정된 위치에 생성할 수 있으며, 광고대상과 인접한 위치에 생성할 수 있다. 한번 광고창(82)이 생성되면 최초 클릭된 프레임이 화면에서 사라지더라도 광고창(82)은 화면에 남아 있으며 생성된 위치에 그대로 존재하게 된다. 한편, 광고 로딩 모듈(413d)은 광고창(82)이 생성될 때, 화면을 일시 정지하고 정지 시부터 화면을 저장할 수 있다.The advertisement loading module 413d may generate the advertisement window 82 at a designated position such as an upper corner of the screen, and may generate the advertisement window 82 at a position adjacent to the advertisement target. Once the advertisement window 82 is generated, even if the first clicked frame disappears from the screen, the advertisement window 82 remains on the screen and remains in the generated position. Meanwhile, when the advertisement window 82 is generated, the advertisement loading module 413d may pause the screen and store the screen from the pause.

광고 로딩 모듈(413d)은 광고창(82)에 표시된 취소 아이콘이 클릭되면 광고창(82)을 사라지게 한다. 또한, 광고 로딩 모듈(413d)은 취소 아이콘이 클릭되면 일시 정지된 화면을 저장된 정지 이후 프레임부터 다시 재생하여 사용자에게 제공할 수 있다.The advertisement loading module 413d causes the advertisement window 82 to disappear when the cancel icon displayed on the advertisement window 82 is clicked. In addition, when the cancel icon is clicked, the advertisement loading module 413d may replay the paused screen from the frame after the stopped stop and provide it to the user.

또한, 광고 로딩 모듈(413d)은 광고대상에 대한 상세 정보를 제공하는 상세 정보 로딩 유닛을 더 포함할 수 있다. 상세정보 로딩 유닛은 표시된 광고가 선택된 경우 서버에 광고대상에 대한 상세 정보를 요청하고 이를 수신하여 화면에 표시하는데, 상세 성보는 광고대상에 대한 다양한 이미지와 광고대상의 재질, 크기, 색상 등을 포함한다.In addition, the advertisement loading module 413d may further include a detailed information loading unit that provides detailed information about the advertisement target. When the displayed advertisement is selected, the detailed information loading unit requests detailed information about the advertisement target from the server, receives it, and displays it on the screen. The detail information includes various images of the advertisement target and the material, size, and color of the advertisement target. do.

상기한 바와 같이 본 실시예에 따르면 동영상 데이터와 호출 코드가 스마트 디스플레이로 전송되고, 프레임에 결합된 호출 코드를 식별하여 서버에 광고 데이터를 요청하고 수신함으로써 화면에 전송된 광고를 TV 화면에 실시간으로 표시할 수 있다.As described above, according to the present embodiment, the video data and the calling code are transmitted to the smart display, and the calling code coupled to the frame is identified to request and receive the advertising data from the server, so that the advertisement transmitted to the screen is displayed on the TV screen in real time. I can display it.

도 5는 본 발명의 제2실시예에 따른 스마트 디스플레이를 이용한 광고 방법을 나타낸 흐름도이다.5 is a flowchart illustrating an advertisement method using a smart display according to a second embodiment of the present invention.

도 5를 참조하여 설명하면, 본 실시예에 따른 스마트 디스플레이를 이용한 광고 방법은 동영상과 동영상에 결합된 호출 코드를 수신하는 컨텐츠 수신 단계(S501)와, 선택된 광고대상에 대한 광고를 서버에 요청하는 광고 호출 단계(S502), 서버(30)로부터 광고를 수신하는 광고 수신 단계(S503), 및 호출된 광고를 화면에 표시하는 광고 로딩 단계(S504)를 포함한다.Referring to FIG. 5, the advertisement method using the smart display according to the present embodiment includes a content receiving step of receiving a video and a call code coupled to the video (S501), and requesting an advertisement for a selected advertisement target to a server. Advertisement call step S502, advertisement reception step S503 for receiving an advertisement from the server 30, and advertisement loading step S504 for displaying the called advertisement on the screen.

컨텐츠 수신 단계(S501)는 동영상 데이터와 함께 동영상 데이터에 결합된 호출 코드를 수신하며 전송된 동영상 데이터와 호출 코드를 일시 저장한다.The content receiving step S501 receives a call code coupled to the video data together with the video data and temporarily stores the transmitted video data and the call code.

컨텐츠는 동영상 데이터와 광고 데이터를 포함하며, 동영상 데이터에서 광고 대상이 위치하는 영역에는 오브젝트 레이어가 결합되고 오브젝트 레이어에는 광고대상 및 광고에 대한 정보를 포함하여 광고를 호출하는 호출 코드가 결합되어 있다.The content includes video data and advertisement data. In the video data, an object layer is combined in an area where an advertisement target is located, and an object layer includes a call code for calling an advertisement including information about the advertisement target and the advertisement.

오브젝트 레이어(73)는 선택될 때 신호를 발생시키며, 투명하게 형성되어 보이지 않는 아이콘과 같은 역할을 한다. 오브젝트 레이어(73)는 적어도 하나 이상이 중첩되어 적층 배치되며, 일부의 오브젝트 레이어(73)는 측방향으로 이격되어 동일한 평면에서 평행하게 배치된다. 또한 복수개의 오브젝트 레이어(73)가 프레임에서 적층 배치될 수 있다. 컨텐츠 수신 모듈(413a)은 제1 오브젝트 레이어와 제2 오브젝트 레이어를 함께 수신한다.The object layer 73 generates a signal when it is selected, and is formed transparently to serve as an invisible icon. At least one object layer 73 is overlapped and disposed, and some object layers 73 are laterally spaced apart and arranged in parallel in the same plane. In addition, the plurality of object layers 73 may be stacked in a frame. The content receiving module 413a receives the first object layer and the second object layer together.

오브젝트 레이어(73)는 상품으로 이루어진 광고대상에 결합된 제1 오브젝트 레이어와 서비스로 이루어진 광고대상에 결합된 제2 오브젝트 레이어를 포함할 수 있다. 이에 따라 제1 오브젝트 레이어는 상품에 대한 광고를 호출하며, 제2 오브젝트 레이어는 서비스에 대한 광고를 호출할 수 있다. 컨텐츠 수신 단계(S501)는 제1 오브젝트 레이어와 제1 오브젝트 레이어에 중첩 배치된 제2 오브젝트 레이어를 수신한다.The object layer 73 may include a first object layer coupled to an advertisement target made of a product and a second object layer coupled to an advertisement target composed of a service. Accordingly, the first object layer may call an advertisement for a product, and the second object layer may call an advertisement for a service. In the content receiving step S501, a first object layer and a second object layer superimposed on the first object layer are received.

제1 오브젝트 레이어와 제2 오브젝트 레이어를 중첩 배치되는데, 서비스에 대한 제2 오브젝트 레이어는 비교적 넓은 면적으로 형성되고 상품에 대한 제1 오브젝트 레이어는 좁은 면적으로 형성된다. 이에 따라 화면의 동일한 영역에서 상품과 서비스에 대한 광고정보를 함께 제공할 수 있으며, 제1 오브젝트 레이어와 제2 오브젝트 레이어(73)를 중첩되게 배열함으로써 사용자가 제1 오브젝트 레이어 또는 제2 오브젝트 레이어를 선택할 수도 있다.The first object layer and the second object layer overlap each other, wherein the second object layer for the service is formed with a relatively large area, and the first object layer for the product is formed with a narrow area. Accordingly, advertisement information about products and services can be provided together in the same area of the screen, and the user arranges the first object layer or the second object layer by arranging the first object layer and the second object layer 73 to overlap each other. You can also choose.

광고 호출 단계(S502)는 선택된 프레임의 오브젝트 레이어에 결합된 호출 코드를 인식하고 호출 코드를 서버에 전송한다. The advertisement call step (S502) recognizes the call code coupled to the object layer of the selected frame and transmits the call code to the server.

도 17a에 도시된 바와 같이 프레임에서 광고대상이 위치하는 영역에는 신호를 발생시키는 오브젝트 레이어(73)가 결합되어 있다. 오브젝트 레이어(73)은 보이지 않는 아이콘과 같은 역할을 하여 오브젝트 레이어가 클릭될 때 신호를 발생시킨다. 광고 호출 단계(S502)는 오브젝트 레이어가 클릭 될 때, 호출 코드를 식별하고 호출 코드를 전송한다.As shown in FIG. 17A, an object layer 73 generating a signal is coupled to a region where an advertisement target is located in a frame. The object layer 73 acts like an invisible icon to generate a signal when the object layer is clicked. The advertisement call step S502 identifies the calling code and transmits the calling code when the object layer is clicked.

광고 호출 단계(S502)는 오브젝트 레이어들이 중첩된 영역이 선택될 때 중첩된 오브젝트 레이어(73) 중에서 최상위에 위치하는 오브젝트 레이어를 선택하여 최상위에 위치하는 오브젝트 레이어에 결합된 코드를 식별하여 광고를 호출할 수 있다.In the advertisement calling step (S502), when the region where the object layers are overlapped is selected, the advertisement layer is selected by identifying the code coupled to the object layer located at the top by selecting the object layer located at the top of the overlapped object layer 73. can do.

또한, 광고 호출 단계(S502)는 오브젝트 레이어들(73)이 중첩된 영역이 선택될 때, 선택된 지점에서 중첩된 오브젝트 레이어들(73) 모두에 결합된 코드를 식별하여 광고를 호출할 수 있다.In addition, when the area in which the object layers 73 overlap each other is selected, the advertisement call step S502 may call the advertisement by identifying a code coupled to all of the overlapping object layers 73 at the selected point.

또한, 광고 호출 단계(S502)는 오브젝트 레이어들(73)이 중첩된 영역이 선택될 때, 오브젝트 레이어(73)의 전체 면적에서 중첩된 부분이 차지하는 비율을 판단하되, 중첩된 부분이 차지하는 비율이 가장 큰 오브젝트 레이어(73)에 결합된 코드를 식별하여 광고를 호출할 수 있다.In addition, the advertisement call step (S502) determines the proportion of the overlapped portion in the total area of the object layer 73, when the region overlapping the object layers 73 is selected, but the proportion of the overlapped portion is The code coupled to the largest object layer 73 can be identified to invoke the advertisement.

또한, 광고 호출 단계(S502)는 오브젝트 레이어들(73)이 중첩된 영역이 선택될 때, 오브젝트 레이어(73)의 전체 면적에서 중첩된 부분이 차지하는 비율을 판단하되, 중첩된 부분이 전체 면적에서 차지하는 비율이 기 설정된 범위 이상인 오브젝트 레이어(73)만 선택하여 선택된 오브젝트 레이어(73)에 결합된 코드를 식별하여 광고를 호출할 수 있다. 여기서 기 설정된 범위는 30% 내지 50%로 이루어질 수 있다.In addition, the advertisement call step (S502) determines the proportion of the overlapped portion in the total area of the object layer 73 when the area where the object layers 73 are overlapped is selected, but the overlapped portion is determined in the total area. An advertisement may be invoked by selecting only the object layer 73 having a ratio greater than or equal to a preset range to identify a code coupled to the selected object layer 73. Herein, the preset range may be 30% to 50%.

또한, 광고 호출 단계(S502)는 오브젝트 레이어들(73)이 중첩된 영역이 선택될 때, 오브젝트 레이어(73)의 전체 면적에서 중첩된 부분이 차지하는 비율을 판단하되, 중첩된 부분이 차지하는 비율이 가장 큰 오브젝트 레이어(73)와 중첩된 부분이 전체 면적에서 차지하는 비율이 기 설정된 범위 이상인 오브젝트 레이어(73)를 선택하여 선택된 오브젝트 레이어(73)에 결합된 코드를 식별하여 광고를 호출할 수 있다.In addition, the advertisement call step (S502) determines the proportion of the overlapped portion in the total area of the object layer 73, when the region overlapping the object layers 73 is selected, but the proportion of the overlapped portion is An advertisement may be called by identifying a code coupled to the selected object layer 73 by selecting an object layer 73 having a ratio of a portion overlapping with the largest object layer 73 in the total area more than a preset range.

광고 호출 단계(S502)는 중첩 배치된 레이어 중에서 적어도 어느 하나를 선택하는 레이어 선택 단계와 선택된 오브젝트 레이어에 결합된 호출 코드를 식별하는 코드 인식 단계, 및 호출 코드에 링크된 광고 데이터를 검색하는 광고 검색 단계를 포함한다.The advertisement calling step S502 includes a layer selection step of selecting at least one of the overlapped layers, a code recognition step of identifying a calling code coupled to the selected object layer, and an advertisement search for searching advertisement data linked to the calling code. Steps.

광고 호출 단계(S502)는 선택된 영역에 결합된 호출 코드를 식별하는 코드 인식 단계와 인식된 호출 코드를 서버(30)에 전송하는 코드 전송 단계, 및 호출 코드에 링크된 광고 데이터를 서버(30)에서 검색하는 광고 검색 단계를 포함한다.The advertisement calling step S502 may include a code recognizing step of identifying a calling code coupled to the selected area, a code transmitting step of transmitting the recognized calling code to the server 30, and advertisement data linked to the calling code. The advertisement search step for searching in.

코드 인식 단계는 선택된 광고대상에 결합된 코드를 식별한다. 사용자가 리모컨, 무선 마우스 등을 이용하여 화면에 나타난 광고대상을 클릭하면 호출 코드가 활성화되는데, 코드 인식 단계에서는 이러한 활성화된 코드를 식별한다. 코드 전송 단계는 통신망을 이용하여 인식된 호출 코드를 서버(30)로 전송하여 광고 데이터를 요청한다 The code recognition step identifies the code coupled to the selected advertisement target. When the user clicks on the advertisement target displayed on the screen by using a remote controller or a wireless mouse, the calling code is activated, and the code recognition step identifies the activated code. The code transmission step requests the advertisement data by transmitting the recognized calling code to the server 30 using a communication network.

광고 검색 단계는 활성화된 호출 코드와 대응되는 광고 데이터를 서버(30)에서 검색한다. 서버(30)에는 해당 컨텐츠에 포함된 광고대상에 대한 광고 목록이 저장되어 있으며, 각 광고 목록에는 해당 광고를 식별하고 호출하기 위한 코드가 결합되어 있다. 광고 데이터에 결합된 코드와 대응되는 호출 코드가 전송되면 해당되는 광고를 검색하여 스마트 디스플레이로 전송한다.In the advertisement retrieval step, the server 30 retrieves advertisement data corresponding to the activated call code. The server 30 stores a list of advertisements for advertisement targets included in the corresponding content, and each advertisement list is combined with code for identifying and calling the advertisement. When the call code corresponding to the code coupled to the advertisement data is transmitted, the corresponding advertisement is retrieved and transmitted to the smart display.

광고 수신 단계(S503)는 서버(30)로부터 광고 데이터를 수신하여 저장한다. 광고는 화면에 표시될 광고창 데이터 형태로 전송될 수 있으며, 이미지와 광고대상 정보를 포함하는 데이터 형태로 전송될 수 있다. The advertisement receiving step S503 receives and stores advertisement data from the server 30. The advertisement may be transmitted in the form of advertisement window data to be displayed on the screen, and may be transmitted in the form of data including an image and advertisement target information.

광고 로딩 단계(S504)는 검색된 광고대상의 목록에 따라 광고대상의 코드에 연결된 광고를 화면에 표시한다. 광고 로딩 단계(S504)는 도 18b에 도시된 바와 같이 화면에 광고창(82)을 형성하고 광고창(82)에 광고를 표시할 수 있으며, 도 18c에 도시된 바와 같이 화면을 분할하여 광고 표시 영역(83)을 형성하고 광고 표시 영역(83)에 광고를 표시할 수 있다.In the advertisement loading step (S504), the advertisement connected to the code of the advertisement target is displayed on the screen according to the searched advertisement target list. In the advertisement loading step S504, an advertisement window 82 may be formed on the screen as shown in FIG. 18B, and an advertisement may be displayed on the advertisement window 82, and the advertisement is displayed by dividing the screen as shown in FIG. 18C. An area 83 may be formed and an advertisement may be displayed on the advertisement display area 83.

광고 로딩 단계(S504)는 광고창 생성 단계를 포함하고, 광고창 생성 단계는 이미지와 광고대상의 정보를 포함하는 광고 데이터를 이용하여 화면에 표시될 광고창을 생성한다. 다만, 광고 데이터가 광고창 형태로 전송된 경우에는 광고창 생성 단계는 생략될 수 있다. The advertisement loading step S504 includes an advertisement window generation step, and the advertisement window generation step generates an advertisement window to be displayed on the screen by using advertisement data including an image and information of an advertisement target. However, when the advertisement data is transmitted in the form of an advertisement window, the advertisement window generating step may be omitted.

광고 로딩 단계(S504)는 광고창이 생성될 때, 화면을 일시 정지하고 정지 시부터 화면을 저장할 수 있다. 광고 로딩 단계(S504)는 광고창(82)에 표시된 취소 아이콘이 클릭되면 광고창(82)을 사라지게 한다. 또한, 광고 로딩 단계(S504)은 취소 아이콘이 클릭되면 일시 정지된 화면을 저장된 정지 이후 프레임부터 다시 재생하여 사용자에게 제공할 수 있다.In the advertisement loading step S504, when the advertisement window is generated, the screen may be paused and the screen may be stored from the pause. The advertisement loading step S504 causes the advertisement window 82 to disappear when the cancel icon displayed on the advertisement window 82 is clicked. In addition, in the advertisement loading step S504, when the cancel icon is clicked, the paused screen may be replayed from the frame after the stored stop and provided to the user.

또한, 광고 로딩 단계(S504)는 광고대상에 대한 상세 정보를 제공하는 상세 정보 로딩 단계를 더 포함할 수 있다. 상세정보 로딩 단계는 표시된 광고가 선택된 경우 서버(30)에 광고대상에 대한 상세 정보를 요청하고 이를 수신하여 화면에 표시하는데, 상세 성보는 광고대상에 대한 다양한 이미지와 광고대상의 재질, 크기, 색상 등을 포함한다.Also, the advertisement loading step S504 may further include a detailed information loading step of providing detailed information on the advertisement target. In the step of loading the detailed information, when the displayed advertisement is selected, the server 30 requests detailed information about the advertisement target, receives it, and displays the received information on the screen. And the like.

도 6은 본 발명의 제3실시예에 따른 스마트 디스플레이의 구성도이다.6 is a configuration diagram of a smart display according to a third embodiment of the present invention.

도 6을 참조하여 설명하면, 스마트 디스플레이(10)는 입력부(11), 출력부(12), 제어부(613), 통신부(17), 및 저장부(18)를 포함한다. 제어부(613)는 컨텐츠 수신 모듈(613a), 광고 호출 모듈(613b), 및 광고 로딩 모듈(613c)을 포함한다.Referring to FIG. 6, the smart display 10 includes an input unit 11, an output unit 12, a control unit 613, a communication unit 17, and a storage unit 18. The controller 613 includes a content receiving module 613a, an advertisement calling module 613b, and an advertisement loading module 613c.

컨텐츠 수신 모듈(613a)은 동영상 데이터와 함께 동영상 데이터에 결합된 광고 데이터를 포함하는 컨텐츠를 수신하며 전송된 동영상 데이터와 광고 데이터를 일시 저장한다. 컨텐츠 수신 모듈(613a)은 컨텐츠를 스트리밍 방식으로 수신할 수 있으며, 다운로드 방식으로 수신할 수도 있다.The content receiving module 613a receives content including advertisement data coupled to the video data together with the video data, and temporarily stores the transmitted video data and the advertisement data. The content receiving module 613a may receive the content in a streaming manner or may download the content.

동영상 데이터는 촬영된 이후에 광고 데이터와 결합되며, 광고 데이터는 동영상 데이터와 함께 전송된다. 소프트웨어를 이용하여 동영상에 포함된 광고대상을 식별하여 광고대상에 대한 광고 데이터를 호출하는 호출 태그를 컨텐츠에 결합한다. 호출 태그는 광고대상에 대한 정보와 광고 데이터에 대한 정보를 포함하고 있으며, 메타 데이터와 동일한 방식으로 프레임에 결합될 수 있다.After the video data is captured, the video data is combined with the advertisement data, and the advertisement data is transmitted together with the video data. Software is used to identify the advertisement target included in the video and associate the call tag with the content to call the advertisement data for the advertisement target. The call tag includes information about the advertisement target and information about the advertisement data, and may be combined in the frame in the same manner as the metadata.

광고 데이터는 각 호출 태그와 연결되어 있으며, 호출 태그를 매개로 동영상 데이터에 결합된다. 광고 데이터는 이미지와 광고대상에 대한 정보를 포함하는데, 광고대상 정보는 상표, 가격, 최저가, 판매 웹사이트 등을 포함할 수 있다. 광고 데이터는 화면에 표시되는 광고창 형태로 이루어질 수 있으며, 이미지와 광고대상 정보를 포함하는 표 형태로 이루어질 수 있다. 컨텐츠에는 복수 개의 광고대상이 포함되어 있는 바, 복수 개의 광고 데이터가 각각의 광고대상에 대한 호출 태그와 결합되어 있다.The advertisement data is associated with each call tag and is combined with the video data through the call tag. The advertisement data includes information about an image and an advertisement target, and the advertisement target information may include a trademark, a price, a lowest price, a sales website, and the like. The advertisement data may be in the form of an advertisement window displayed on the screen, and may be in the form of a table including an image and advertisement target information. The content includes a plurality of advertisement targets, and the plurality of advertisement data are combined with call tags for each advertisement target.

도 17a에 도시된 바와 같이 호출 태그는 프레임에서 광고대상이 위치하는 영역에 형성된 오브젝트 레이어(73)와 결합되어 있다. 오브젝트 레이어(73)는 선택될 때 신호를 발생시키며, 투명하게 형성되어 보이지 않는 아이콘과 같은 역할을 한다. 오브젝트 레이어(73)는 적어도 하나 이상이 중첩되어 적층 배치되며, 일부의 오브젝트 레이어(73)는 측방향으로 이격되어 동일한 평면에서 평행하게 배치된다. 또한 복수개의 오브젝트 레이어(73)가 프레임에서 적층 배치될 수 있다. 컨텐츠 수신 모듈(613a)은 중첩 배열된 오브젝트 레이어와 상기 오브젝트 레이어에 결합된 호출 태그를 함께 수신한다.As shown in FIG. 17A, the call tag is combined with an object layer 73 formed in an area where an advertisement target is located in a frame. The object layer 73 generates a signal when it is selected, and is formed transparently to serve as an invisible icon. At least one object layer 73 is overlapped and disposed, and some object layers 73 are laterally spaced apart and arranged in parallel in the same plane. In addition, the plurality of object layers 73 may be stacked in a frame. The content receiving module 613a receives a nested object layer and a call tag coupled to the object layer.

오브젝트 레이어(73)는 상품으로 이루어진 광고대상에 결합된 제1 오브젝트 레이어와 서비스로 이루어진 광고대상에 결합된 제2 오브젝트 레이어를 포함할 수 있다. 이에 따라 제1 오브젝트 레이어는 상품에 대한 광고를 호출하며, 제2 오브젝트 레이어는 서비스에 대한 광고를 호출한다. 컨텐츠 수신 모듈(613a)은 제1 오브젝트 레이어와 제2 오브젝트 레이어를 함께 수신한다.The object layer 73 may include a first object layer coupled to an advertisement target made of a product and a second object layer coupled to an advertisement target composed of a service. Accordingly, the first object layer calls an advertisement for a product, and the second object layer calls an advertisement for a service. The content receiving module 613a receives the first object layer and the second object layer together.

제1 오브젝트 레이어와 제2 오브젝트 레이어를 중첩 배치되는데, 서비스에 대한 제2 오브젝트 레이어는 비교적 넓은 면적으로 형성되고 상품에 대한 제1 오브젝트 레이어는 좁은 면적으로 형성된다. 이에 따라 화면의 동일한 영역에서 상품과 서비스에 대한 광고정보를 함께 제공할 수 있으며, 제1 오브젝트 레이어와 제2 오브젝트 레이어(73)를 중첩되게 배열함으로써 사용자가 제1 오브젝트 레이어 또는 제2 오브젝트 레이어를 선택할 수도 있다.The first object layer and the second object layer overlap each other, wherein the second object layer for the service is formed with a relatively large area, and the first object layer for the product is formed with a narrow area. Accordingly, advertisement information about products and services can be provided together in the same area of the screen, and the user arranges the first object layer or the second object layer by arranging the first object layer and the second object layer 73 to overlap each other. You can also choose.

광고 호출 모듈(613b)은 선택된 오브젝트 레이어(73)에 결합된 호출 태그를 인식하고 이에 결합된 광고를 검색한다. 광고 호출 모듈(613b)은 오브젝트 레이어가 클릭 될 때, 호출 태그를 식별하고 광고를 검색한다.The advertisement call module 613b recognizes the call tag coupled to the selected object layer 73 and retrieves the advertisement coupled thereto. The advertisement calling module 613b identifies the calling tag and retrieves the advertisement when the object layer is clicked.

광고 호출 모듈(613b)은 오브젝트 레이어들이 중첩된 영역이 선택될 때 중첩된 오브젝트 레이어(73) 중에서 최상위에 위치하는 오브젝트 레이어를 선택하여 최상위에 위치하는 오브젝트 레이어에 결합된 태그를 식별하여 광고를 호출할 수 있다.The advertisement call module 613b calls an advertisement by selecting an object layer located at the top of the overlapped object layers 73 and identifying a tag coupled to the object layer located at the top when the region where the object layers are overlapped is selected. can do.

또한, 광고 호출 모듈(613b)은 오브젝트 레이어들(73)이 중첩된 영역이 선택될 때, 선택된 지점에서 중첩된 오브젝트 레이어들(73) 모두에 결합된 태그를 식별하여 광고를 호출할 수 있다.In addition, when the region in which the object layers 73 overlap each other is selected, the advertisement calling module 613b may call the advertisement by identifying a tag coupled to all of the overlapping object layers 73 at the selected point.

또한, 광고 호출 모듈(613b)은 오브젝트 레이어들(73)이 중첩된 영역이 선택될 때, 오브젝트 레이어(73)의 전체 면적에서 중첩된 부분이 차지하는 비율을 판단하되, 중첩된 부분이 차지하는 비율이 가장 큰 오브젝트 레이어(73)에 결합된 태그를 식별하여 광고를 호출할 수 있다.In addition, the advertisement call module 613b determines the proportion of the overlapped portion in the total area of the object layer 73 when the region in which the object layers 73 are overlapped is selected. The tag associated with the largest object layer 73 can be identified to invoke the advertisement.

또한, 광고 호출 모듈(613b)은 오브젝트 레이어들(73)이 중첩된 영역이 선택될 때, 오브젝트 레이어(73)의 전체 면적에서 중첩된 부분이 차지하는 비율을 판단하되, 중첩된 부분이 전체 면적에서 차지하는 비율이 기 설정된 범위 이상인 오브젝트 레이어(73)만 선택하여 선택된 오브젝트 레이어(73)에 결합된 태그를 식별하여 광고를 호출할 수 있다. 여기서 기 설정된 범위는 30% 내지 50%로 이루어질 수 있다.In addition, the advertisement call module 613b determines the proportion of the overlapped portion in the total area of the object layer 73 when the region in which the object layers 73 are overlapped is selected, but the overlapped portion is in the total area. An advertisement may be called by identifying only a tag coupled to the selected object layer 73 by selecting only the object layer 73 having a ratio greater than or equal to a preset range. Herein, the preset range may be 30% to 50%.

또한, 광고 호출 모듈(613b)은 오브젝트 레이어들(73)이 중첩된 영역이 선택될 때, 오브젝트 레이어(73)의 전체 면적에서 중첩된 부분이 차지하는 비율을 판단하되, 중첩된 부분이 차지하는 비율이 가장 큰 오브젝트 레이어(73)와 중첩된 부분이 전체 면적에서 차지하는 비율이 기 설정된 범위 이상인 오브젝트 레이어(73)를 선택하여 선택된 오브젝트 레이어(73)에 결합된 태그를 식별하여 광고를 호출할 수 있다.In addition, the advertisement call module 613b determines the proportion of the overlapped portion in the total area of the object layer 73 when the region in which the object layers 73 are overlapped is selected. An advertisement may be called by identifying a tag coupled to the selected object layer 73 by selecting an object layer 73 having a ratio of a portion overlapping with the largest object layer 73 in the total area or more.

광고 호출 모듈(613b)은 레이어 선택 유닛과 태그 인식 유닛과 광고 검색 유닛을 포함한다. 도 17b에 도시된 바와 같이 오브젝트 레이어들(73)이 중첩된 영역이 선택될 때, 레이어 선택 유닛은 적층 배열된 오브젝트 레이어(73) 중에서 최상위에 위치하는 오브젝트 레이어를 선택할 수 있다. 또한 레이어 선택 유닛(73)은 선택된 지점에서 중첩된 오브젝트 레이어를 모두 선택할 수도 있다. 레이어 선택 유닛이 중첩된 오브젝트 레이어를 모두 선택하는 경우, 광고 호출 모듈(613b)은 복수 개의 광고를 동시에 호출한다. 특히 상품에 대한 제1 오브젝트 레이어와 서비스에 대한 제2 오브젝트 레이어가 중첩된 경우, 상품에 대한 광고와 상품을 판매하는 상점에 대한 광고를 동시에 호출할 수 있다.The advertisement call module 613b includes a layer selection unit, a tag recognition unit, and an advertisement search unit. As illustrated in FIG. 17B, when an area in which the object layers 73 overlap each other is selected, the layer selection unit may select an object layer located at the top of the stacked object layers 73. In addition, the layer selection unit 73 may select all of the overlapped object layers at the selected point. When the layer selection unit selects all the overlapped object layers, the advertisement call module 613b simultaneously calls a plurality of advertisements. In particular, when the first object layer for the product and the second object layer for the service overlap, an advertisement for the product and an advertisement for a store selling the product may be simultaneously called.

또한, 레이어 선택 유닛은 오브젝트 레이어(73)의 전체 면적에서 중첩된 부분이 차지하는 비율을 판단하여 중첩된 부분이 차지하는 비율이 가장 큰 오브젝트 레이어(73)만 선택할 수 있다. In addition, the layer selection unit may determine the ratio of the overlapped portion to the entire area of the object layer 73, and may select only the object layer 73 having the largest ratio of the overlapped portion.

또한 레이어 선택 유닛은 오브젝트 레이어(73)의 전체 면적에서 중첩된 부분이 차지하는 비율을 판단하여 중첩된 부분이 전체 면적에서 차지하는 비율이 기 설정된 범위 이상인 오브젝트 레이어(73)만 선택할 수 있으며, 기 설정된 범위는 30% 내지 50%로 이루어질 수 있다.In addition, the layer selection unit may determine the ratio of the overlapped portion to the total area of the object layer 73 to select only the object layer 73 in which the ratio of the overlapped portion to the total area is greater than or equal to the preset range. May consist of 30% to 50%.

또한 레이어 선택 유닛은 오브젝트 레이어(73)의 전체 면적에서 중첩된 부분이 차지하는 비율을 판단하여 중첩된 부분이 차지하는 비율이 가장 큰 오브젝트 레이어(73)와 중첩된 부분이 전체 면적에서 차지하는 비율이 기 설정된 범위 이상인 오브젝트 레이어들(73)을 선택할 수 있다.In addition, the layer selection unit determines the proportion of the overlapped portion in the total area of the object layer 73, and the preset ratio of the overlapped portion in the total area of the object layer 73 with the largest proportion of the overlapped portion is set in advance. Object layers 73 that are greater than or equal to the range may be selected.

태그 인식 유닛은 선택된 광고대상에 결합된 호출 태그를 식별한다. 사용자가 리모컨, 무선 마우스 등을 이용하여 화면에 나타난 광고대상을 클릭하면 호출 태그가 활성화되는데, 태그 인식 유닛은 활성화된 호출 태그를 식별한다. 태그 인식 유닛은 레이어 선택 유닛에 의하여 선택된 오브젝트 레이어(73)에 결합된 호출태그를 식별하며, 복수개의 태그를 동시에 식별할 수도 있다.The tag recognition unit identifies the call tag coupled to the selected advertisement target. When the user clicks on the advertisement object displayed on the screen using a remote controller or a wireless mouse, the call tag is activated, and the tag recognition unit identifies the activated call tag. The tag recognition unit identifies the call tag coupled to the object layer 73 selected by the layer selection unit, and may simultaneously identify a plurality of tags.

광고 검색 유닛은 활성화된 호출 태그와 연결된 광고를 전송된 컨텐츠에 포함된 광고 데이터에서 검색한다. 컨텐츠에는 복수 개의 광고가 포함되어 있으며, 화면에 나타날 광고는 사용자가 선택한 광고대상에 대한 광고 인바, 태그 검색 유닛은 광고 데이터에서 활성화된 태그와 연결된 광고를 검색한다.The advertisement retrieving unit retrieves the advertisement associated with the activated call tag from the advertisement data included in the transmitted content. The content includes a plurality of advertisements, and the advertisement to be displayed on the screen is an advertisement for the advertisement target selected by the user, and the tag search unit searches for an advertisement associated with the activated tag in the advertisement data.

광고 로딩 모듈(613c)은 검색된 광고대상의 목록에 따라 광고대상의 태그에 연결된 광고를 화면에 표시한다. 광고 로딩 모듈(613c)은 도 18b에 도시된 바와 같이 화면에 광고창(82)을 형성하고 광고창(82)에 광고를 표시할 수 있으며, 도 18c에 도시된 바와 같이 화면을 분할하여 광고 표시 영역(83)을 형성하고 광고 표시 영역(83)에 광고를 표시할 수 있다.The advertisement loading module 613c displays an advertisement connected to the tag of the advertisement target on the screen according to the searched advertisement target list. The advertisement loading module 613c may form an advertisement window 82 on the screen and display an advertisement on the advertisement window 82 as shown in FIG. 18B, and display the advertisement by dividing the screen as shown in FIG. 18C. An area 83 may be formed and an advertisement may be displayed on the advertisement display area 83.

광고 로딩 모듈(613c)은 광고창 생성 유닛을 포함하고, 광고창 생성 유닛은 이미지와 광고대상의 정보를 포함하는 광고 데이터를 이용하여 화면에 표시될 광고창(82)을 생성한다. 다만, 광고 데이터가 광고창 형태로 전송된 경우에는 광고창 생성 유닛은 생략될 수 있다. 광고창(82)에는 광고대상을 판매하는 웹사이트로 이동할 수 있도록 웹사이트가 링크된 아이콘이 표시될 수 있으며, 광고대상에 대한 가격비교를 제공하기 위한 가격 비교 웹사이트가 링크된 아이콘이 표시될 수 있다.The advertisement loading module 613c includes an advertisement window generating unit, and the advertisement window generating unit generates the advertisement window 82 to be displayed on the screen by using the advertisement data including the image and the information of the advertisement target. However, when the advertisement data is transmitted in the form of an advertisement window, the advertisement window generating unit may be omitted. The advertisement window 82 may display an icon linked to the website so that the user can go to the website selling the advertisement target, and an icon linked to the price comparison website for providing a price comparison for the advertisement target may be displayed. Can be.

광고 로딩 모듈(613c)은 광고창(82)을 화면의 상단 모서리 등 지정된 위치에 생성할 수 있으며, 광고대상과 인접한 위치에 생성할 수 있다. 한번 광고창(82)이 생성되면 최초 클릭된 프레임이 화면에서 사라지더라도 광고창(82)은 화면에 그대로 남아 있으며 생성된 위치에 그대로 존재하게 된다. 한편, 광고 로딩 모듈(613c)은 광고창(82)이 표시될 때, 화면을 일시 정지하고 정지 시부터 화면을 저장할 수 있다.The advertisement loading module 613c may generate the advertisement window 82 at a designated position such as an upper corner of the screen, and may generate the advertisement window 82 at a position adjacent to the advertisement target. Once the advertisement window 82 is generated, even if the first clicked frame disappears from the screen, the advertisement window 82 remains on the screen and remains in the generated position. Meanwhile, when the advertisement window 82 is displayed, the advertisement loading module 613c may pause the screen and store the screen from the time of stopping.

광고 로딩 모듈(613c)은 광고창에 위치한 취소 아이콘이 클릭되면 광고창(82)을 사라지게 한다. 또한, 광고 로딩 모듈(613c)은 취소 아이콘이 클릭되면 일시 정지된 화면을 정지 이후 프레임부터 다시 재생하여 사용자에게 제공할 수 있다.The advertisement loading module 613c causes the advertisement window 82 to disappear when the cancel icon located in the advertisement window is clicked. In addition, when the cancel icon is clicked, the advertisement loading module 613c may play the paused screen again from the frame after stopping and provide the same to the user.

또한, 광고 로딩 모듈(613c)은 광고대상에 대한 상세 정보를 제공하는 상세 정보 로딩 유닛을 더 포함할 수 있다. 상세정보 로딩 유닛은 표시된 광고가 선택된 경우 서버에 광고대상에 대한 상세 정보를 요청하고 이를 수신하여 화면에 표시하는데, 상세 성보는 광고대상에 대한 다양한 이미지와 광고대상의 재질, 크기, 색상 등을 포함한다.In addition, the advertisement loading module 613c may further include a detailed information loading unit for providing detailed information on the advertisement target. When the displayed advertisement is selected, the detailed information loading unit requests detailed information about the advertisement target from the server, receives it, and displays it on the screen. The detail information includes various images of the advertisement target and the material, size, and color of the advertisement target. do.

상기한 바와 같이 본 실시예에 따르면 동영상 데이터와 광고 데이터가 스마트 디스플레이로 전송되고, 프레임에 결합된 호출 태그를 식별하여 전송된 광고를 화면에 표시함으로써 사용자가 TV화면을 시청하는 중에 광고대상에 대한 광고를 제공할 수 있다.As described above, according to the present embodiment, the video data and the advertisement data are transmitted to the smart display, and the calling tag coupled to the frame is displayed to display the transmitted advertisement on the screen. Advertisement may be provided.

도 7은 본 발명의 제3실시예에 따른 스마트 디스플레이를 이용한 광고 방법을 나타낸 흐름도이다.7 is a flowchart illustrating an advertisement method using a smart display according to a third embodiment of the present invention.

도 7을 참조하여 설명하면, 본 실시예에 따른 스마트 디스플레이를 이용한 광고 방법은 동영상과 동영상에 결합된 광고를 수신하는 컨텐츠 수신 단계(S701)와, 전송된 컨텐츠에서 선택된 광고대상의 광고를 호출하는 광고 호출 단계(S702), 및 호출된 광고를 화면에 표시하는 광고 로딩 단계(S703)를 포함한다.Referring to FIG. 7, the advertisement method using the smart display according to the present embodiment includes a content receiving step of receiving a video and an advertisement coupled to the video (S701), and calling an advertisement of an advertisement target selected from the transmitted content. Advertisement call step (S702), and the advertisement loading step (S703) for displaying the called advertisement on the screen.

컨텐츠 수신 단계(S701)는 동영상 데이터와 함께 동영상 데이터에 결합된 광고 데이터를 수신하며 전송된 동영상 데이터와 광고 데이터를 일시 저장한다. 컨텐츠 수신 단계(S701)는 컨텐츠를 스트리밍 방식으로 수신할 수 있으며, 다운로드 방식으로 수신할 수도 있다.The content receiving step S701 receives advertisement data coupled to the video data together with the video data and temporarily stores the transmitted video data and the advertisement data. In the content receiving step S701, the content may be received by a streaming method or may be received by a download method.

컨텐츠는 동영상 데이터와 광고 데이터를 포함하며, 동영상 데이터에서 광고 대상이 위치하는 영역에는 오브젝트 레이어가 결합되고 오브젝트 레이어에는 광고대상 및 광고에 대한 정보를 포함하여 광고를 호출하는 호출 태그가 결합되어 있다.The content includes video data and advertisement data. An object layer is combined with a region where an advertisement target is located in the video data, and a call tag for calling an advertisement including information about the advertisement target and the advertisement is combined with the object layer.

오브젝트 레이어(73)는 선택될 때 신호를 발생시키며, 투명하게 형성되어 보이지 않는 아이콘과 같은 역할을 한다. 오브젝트 레이어(73)는 적어도 하나 이상이 중첩되어 적층 배치되며, 일부의 오브젝트 레이어(73)는 측방향으로 이격되어 동일한 평면에서 평행하게 배치된다. 또한 복수개의 오브젝트 레이어(73)가 프레임에서 적층 배치될 수 있다. 컨텐츠 수신 단계(S701)는 중첩 배열된 오브젝트 레이어와 상기 오브젝트 레이어에 결합된 호출 태그를 함께 수신한다.The object layer 73 generates a signal when it is selected, and is formed transparently to serve as an invisible icon. At least one object layer 73 is overlapped and disposed, and some object layers 73 are laterally spaced apart and arranged in parallel in the same plane. In addition, the plurality of object layers 73 may be stacked in a frame. In the content receiving step S701, a nested object layer and a call tag coupled to the object layer are received together.

오브젝트 레이어(73)는 상품으로 이루어진 광고대상에 결합된 제1 오브젝트 레이어와 서비스로 이루어진 광고대상에 결합된 제2 오브젝트 레이어를 포함할 수 있다. 이에 따라 제1 오브젝트 레이어는 상품에 대한 광고를 호출하며, 제2 오브젝트 레이어는 서비스에 대한 광고를 호출할 수 있다. 컨텐츠 수신 단계(S701)는 제1 오브젝트 레이어와 제1 오브젝트 레이어에 중첩 배치된 제2 오브젝트 레이어를 수신한다.The object layer 73 may include a first object layer coupled to an advertisement target made of a product and a second object layer coupled to an advertisement target composed of a service. Accordingly, the first object layer may call an advertisement for a product, and the second object layer may call an advertisement for a service. In the content receiving step S701, a first object layer and a second object layer superimposed on the first object layer are received.

제1 오브젝트 레이어와 제2 오브젝트 레이어를 중첩 배치되는데, 서비스에 대한 제2 오브젝트 레이어는 비교적 넓은 면적으로 형성되고 상품에 대한 제1 오브젝트 레이어는 좁은 면적으로 형성된다. 이에 따라 화면의 동일한 영역에서 상품과 서비스에 대한 광고정보를 함께 제공할 수 있으며, 제1 오브젝트 레이어와 제2 오브젝트 레이어(73)를 중첩되게 배열함으로써 사용자가 제1 오브젝트 레이어 또는 제2 오브젝트 레이어를 선택할 수도 있다.The first object layer and the second object layer overlap each other, wherein the second object layer for the service is formed with a relatively large area, and the first object layer for the product is formed with a narrow area. Accordingly, advertisement information about products and services can be provided together in the same area of the screen, and the user arranges the first object layer or the second object layer by arranging the first object layer and the second object layer 73 to overlap each other. You can also choose.

광고 호출 단계(S702)는 선택된 프레임의 영역에 결합된 호출 태그를 인식하고 이에 결합된 광고를 검색한다. The advertisement call step (S702) recognizes the call tag coupled to the area of the selected frame and retrieves the advertisement coupled thereto.

광고 호출 단계(S702)는 오브젝트 레이어들이 중첩된 영역이 선택될 때 중첩된 오브젝트 레이어(73) 중에서 최상위에 위치하는 오브젝트 레이어를 선택하여 최상위에 위치하는 오브젝트 레이어에 결합된 태그를 식별하여 광고를 호출할 수 있다.In the advertisement call step (S702), when the region where the object layers are overlapped is selected, the advertisement layer is selected by identifying the tag coupled to the object layer located at the top by selecting the object layer located at the top of the overlapped object layer 73. can do.

또한, 광고 호출 단계(S702)는 오브젝트 레이어들(73)이 중첩된 영역이 선택될 때, 선택된 지점에서 중첩된 오브젝트 레이어들(73) 모두에 결합된 태그를 식별하여 광고를 호출할 수 있다.In addition, when the area in which the object layers 73 overlap each other is selected, the advertisement call step S702 may call the advertisement by identifying a tag coupled to all of the overlapping object layers 73 at the selected point.

또한, 광고 호출 단계(S702)는 오브젝트 레이어들(73)이 중첩된 영역이 선택될 때, 오브젝트 레이어(73)의 전체 면적에서 중첩된 부분이 차지하는 비율을 판단하되, 중첩된 부분이 차지하는 비율이 가장 큰 오브젝트 레이어(73)에 결합된 태그를 식별하여 광고를 호출할 수 있다.In addition, the advertisement call step (S702) determines the proportion of the overlapped portion in the total area of the object layer 73 when the region in which the object layers 73 are overlapped is selected, but the ratio of the overlapped portion is determined. The tag associated with the largest object layer 73 can be identified to invoke the advertisement.

또한, 광고 호출 단계(S702)는 오브젝트 레이어들(73)이 중첩된 영역이 선택될 때, 오브젝트 레이어(73)의 전체 면적에서 중첩된 부분이 차지하는 비율을 판단하되, 중첩된 부분이 전체 면적에서 차지하는 비율이 기 설정된 범위 이상인 오브젝트 레이어(73)만 선택하여 선택된 오브젝트 레이어(73)에 결합된 태그를 식별하여 광고를 호출할 수 있다. 여기서 기 설정된 범위는 30% 내지 50%로 이루어질 수 있다.In addition, the advertisement call step (S702) determines the proportion of the overlapped portion in the total area of the object layer 73 when the region in which the object layers 73 are overlapped is selected, but the overlapped portion is in the total area. An advertisement may be called by identifying only a tag coupled to the selected object layer 73 by selecting only the object layer 73 having a ratio greater than or equal to a preset range. Herein, the preset range may be 30% to 50%.

또한, 광고 호출 단계(S702)는 오브젝트 레이어들(73)이 중첩된 영역이 선택될 때, 오브젝트 레이어(73)의 전체 면적에서 중첩된 부분이 차지하는 비율을 판단하되, 중첩된 부분이 차지하는 비율이 가장 큰 오브젝트 레이어(73)와 중첩된 부분이 전체 면적에서 차지하는 비율이 기 설정된 범위 이상인 오브젝트 레이어(73)를 선택하여 선택된 오브젝트 레이어(73)에 결합된 태그를 식별하여 광고를 호출할 수 있다.In addition, the advertisement call step (S702) determines the proportion of the overlapped portion in the total area of the object layer 73 when the region in which the object layers 73 are overlapped is selected, but the ratio of the overlapped portion is determined. An advertisement may be called by identifying a tag coupled to the selected object layer 73 by selecting an object layer 73 having a ratio of a portion overlapping with the largest object layer 73 in the total area or more.

광고 호출 단계(S702)는 중첩 배치된 레이어 중에서 적어도 어느 하나를 선택하는 레이어 선택 단계와 선택된 오브젝트 레이어에 결합된 호출 태그를 식별하는 태그 인식 단계, 및 호출 태그에 링크된 광고 데이터를 검색하는 광고 검색 단계를 포함한다.The advertisement call step S702 includes a layer selection step of selecting at least one of the overlapped layers, a tag recognition step of identifying a call tag coupled to the selected object layer, and an advertisement search for searching advertisement data linked to the call tag. Steps.

태그 인식 단계는 선택된 광고대상에 결합된 태그를 식별한다. 사용자가 리모컨, 무선 마우스 등을 이용하여 화면에 나타난 광고대상을 클릭하면 호출 태그가 활성화되는데, 태그 인식 단계에서는 이러한 활성화된 태그를 식별한다.The tag recognition step identifies a tag coupled to the selected advertisement target. When the user clicks on the advertisement target displayed on the screen using a remote controller or a wireless mouse, the calling tag is activated, and the tag recognition step identifies the activated tag.

광고 검색 단계는 활성화된 호출 태그와 연결된 광고를 전송된 컨텐츠에서 검색한다. 컨텐츠에는 복수 개의 광고가 결합되어 있으며, 화면에 나타날 광고는 사용자가 선택한 광고대상에 대한 광고 인바, 광고 검색 단계에서는 광고 데이터에서 활성화된 태그와 연결된 광고를 검색한다.The advertisement retrieval step retrieves the advertisement associated with the activated call tag from the transmitted content. A plurality of advertisements are combined in the content, and an advertisement to be displayed on the screen searches for an advertisement associated with an activated tag in the advertisement data in an advertisement intro to an advertisement target selected by the user, and in an advertisement search step.

광고 로딩 단계(S703)는 검색된 광고대상의 목록에 따라 광고대상의 태그에 연결된 광고를 화면에 표시한다. 광고 로딩 단계(S703)는 도 18b에 도시된 바와 같이 화면에 광고창을 형성하고 광고창에 광고를 표시할 수 있으며, 도 18c에 도시된 바와 같이 화면을 분할하여 광고 표시 영역을 형성하고 광고 표시 영역에 광고를 표시할 수 있다.In the advertisement loading step S703, an advertisement connected to a tag of an advertisement target is displayed on the screen according to the searched list of advertisement targets. In the advertisement loading step S703, an advertisement window may be formed on the screen and an advertisement may be displayed on the screen as shown in FIG. 18B. As shown in FIG. 18C, an advertisement display area is formed by dividing the screen to display an advertisement. Advertisements can be displayed in the area.

광고 로딩 단계(S703)는 광고창 생성 단계를 포함하고, 광고창 생성 단계는 이미지와 광고대상의 정보를 포함하는 광고 데이터를 이용하여 화면에 표시될 광고창을 생성한다. 다만, 광고 데이터가 광고창 형태로 전송된 경우에는 광고창 생성 단계는 생략될 수 있다. The advertisement loading step S703 includes an advertisement window generation step, and the advertisement window generation step generates an advertisement window to be displayed on the screen by using advertisement data including an image and information of an advertisement target. However, when the advertisement data is transmitted in the form of an advertisement window, the advertisement window generating step may be omitted.

광고 로딩 단계(S703)는 광고창이 생성될 때, 화면을 일시 정지하고 정지 시부터 화면을 저장할 수 있다. 광고 로딩 단계(S703)는 광고창에 위치한 취소 아이콘이 클릭되면 광고창을 사라지게 한다. 또한, 광고 로딩 단계(S703)은 취소 아이콘이 클릭되면 일시 정지된 화면을 정지 이후 프레임부터 다시 재생하여 사용자에게 제공할 수 있다.In the advertisement loading step S703, when the advertisement window is generated, the screen may be paused and the screen may be stored from the pause. In the advertisement loading step S703, when the cancel icon located in the advertisement window is clicked, the advertisement window disappears. In addition, in the advertisement loading step S703, when the cancel icon is clicked, the paused screen may be played back from the frame after stopping and provided to the user.

또한, 광고 로딩 단계(S703)는 광고대상에 대한 상세 정보를 제공하는 상세 정보 로딩 단계를 더 포함할 수 있다. 상세정보 로딩 단계는 표시된 광고가 선택된 경우 서버에 광고대상에 대한 상세 정보를 요청하고 이를 수신하여 화면에 표시하는데, 상세 성보는 광고대상에 대한 다양한 이미지와 광고대상의 재질, 크기, 색상 등을 포함한다.In addition, the advertisement loading step (S703) may further include a detailed information loading step for providing detailed information about the advertisement target. In the detail loading step, when the displayed advertisement is selected, the server requests detailed information about the advertisement target, receives it, and displays it on the screen. The detailed information includes various images of the advertisement target and the material, size, and color of the advertisement target. do.

도 8은 본 발명의 제4실시예에 따른 스마트 디스플레이의 구성도이다.8 is a configuration diagram of a smart display according to a fourth embodiment of the present invention.

도 8을 참조하여 설명하면, 스마트 디스플레이(10)는 입력부(11), 출력부(12), 제어부(813), 통신부(17), 및 저장부(18)를 포함한다. 제어부(813)는 상품 인식 모듈(813a), 광고 호출 모듈(813b), 광고 수신 모듈(813c), 및 광고 로딩 모듈(813d)을 포함한다.Referring to FIG. 8, the smart display 10 includes an input unit 11, an output unit 12, a control unit 813, a communication unit 17, and a storage unit 18. The controller 813 includes a product recognition module 813a, an advertisement call module 813b, an advertisement receiving module 813c, and an advertisement loading module 813d.

상품 인식 모듈(813a)은 상품이 존재하는 지점이 선택될 때, 상품을 식별한다. 상품 인식 모듈은 화면에서 어느 하나의 지점이 클릭될 때, 클릭된 지점을 포함하는 영역을 특정하는 영역 선택 유닛과 선택된 영역을 이미지로 저장하는 선택 이미지 저장 유닛을 포함한다.The merchandise recognition module 813a identifies the merchandise when the point where the merchandise exists is selected. The commodity recognition module includes an area selection unit for specifying an area including the clicked point and a selection image storage unit for storing the selected area as an image when any one point on the screen is clicked.

도 18a에 도시된 바와 같이 생방송이 표시되는 화면에서 사용자가 리모컨 등을 이용하여 상품이 존재하는 지점을 클릭하면 영역 선택 유닛이 상품이 존재하는 영역을 특정하여 오브젝트 영역(81)을 형성한다. 영역 선택 유닛은 상품이 존재하는 영역과 주변 영역을 색상, 형상 등의 인자를 고려하여 구별한다. 영역 선택 유닛은 선택된 지점과 색상 또는 무늬가 동일한 영역들의 둘레를 따라 이어진 테두리를 형성하고, 상기 테두리 내부를 오브젝트 영역으로 형성한다. 선택 이미지 저장 유닛은 영역이 선택되면 오브젝트 영역(81)을 이미지 파일로 저장하여 선택 이미지를 형성한다. As shown in FIG. 18A, when a user clicks a point where a product exists using a remote controller or the like on the screen on which live broadcasting is displayed, the area selection unit specifies the area where the product exists and forms the object area 81. The area selection unit distinguishes between the area where the product exists and the surrounding area in consideration of factors such as color and shape. The area selection unit forms a border along the periphery of areas having the same color or pattern as the selected point, and forms the inside of the border as an object area. When the region is selected, the selection image storage unit stores the object region 81 as an image file to form a selection image.

상품 인식 모듈(813a)은 선택 이미지를 서버(30)로 전송하는 이미지 전송 유닛을 포함하는데, 서버(30)에서는 이미지를 수신하여 상품에 대한 데이터 베이스에 저장된 이미지와 비교하여 일치하는 상품을 검색한다.The product recognition module 813a includes an image transmission unit for transmitting the selected image to the server 30, which receives the image and compares it with the image stored in the database for the product to search for a matching product. .

다만, 본 발명이 이에 제한되는 것은 아니며, 상품 인식 모듈(813a)은 상품 검색 유닛을 포함하며, 상품 검색 유닛이 서버(30)에 접근하여 서버(30)에 저장된 상품 데이터 베이스에서 선택 이미지와 일치하는 상품을 검색할 수 있다. 또한 상품 검색 유닛은 서버(30)로부터 상품 데이터 베이스를 전송 받아 스마트 디스플레이에서 상품을 검색할 수도 있다. 이때 상품의 선택 이미지의 형상과 모양에 따라 상품의 종류를 특정하고 특정된 종류의 상품들에 대한 데이터 베이스만 스마트 디스플레이(10) 전송 받을 수 있다.However, the present invention is not limited thereto, and the product recognition module 813a includes a product search unit, and the product search unit approaches the server 30 and matches the selected image in the product database stored in the server 30. I can search for a product to say. In addition, the product search unit may receive a product database from the server 30 may search for the product on the smart display. In this case, the type of the product may be specified according to the shape and shape of the selected image of the product, and only the database for the specific type of the product may be transmitted to the smart display 10.

광고 호출 모듈(813b)은 광고 데이터가 저장된 서버(30)에 광고의 전송을 요청하는데, 인식된 상품에 대한 정보를 서버(30)에 전송하여 해당 상품에 대한 광고를 요청한다. The advertisement call module 813b requests transmission of an advertisement to the server 30 in which the advertisement data is stored. The advertisement call module 813b transmits information about the recognized product to the server 30 to request an advertisement for the corresponding product.

광고 수신 모듈(813c)은 서버(30)에서 해당 상품에 대한 광고 데이터를 수신한다. 서버(30)에서 수신되는 광고 데이터는 상품의 이미지와 상품에 대한 정보를 포함한다. 상품 정보는 상표, 가격, 최저가, 판매 웹사이트 등을 포함할 수 있다. 광고 데이터는 화면에 표시되는 윈도우 형태로 이루어질 수 있으며, 이미지와 상품 정보를 포함하는 표 형태로 이루어질 수 있다. The advertisement receiving module 813c receives advertisement data about the corresponding product from the server 30. The advertisement data received from the server 30 includes an image of the product and information about the product. Product information may include trademarks, prices, prices, sales websites, and the like. The advertisement data may be in the form of a window displayed on the screen, or may be in the form of a table including image and product information.

광고 로딩 모듈(813d)은 서버(30)에서 수신된 광고를 화면에 표시한다. 광고 로딩 모듈(813d)은 도 18b에 도시된 바와 같이 화면에 광고창(82)을 형성하고 광고창(82)에 광고를 표시할 수 있으며, 도 18c에 도시된 바와 같이 화면을 분할하여 광고 표시 영역(83)을 형성하고 광고 표시 영역(83)에 광고를 표시할 수 있다.The advertisement loading module 813d displays the advertisement received from the server 30 on the screen. The advertisement loading module 813d may form an advertisement window 82 on the screen and display an advertisement on the advertisement window 82 as shown in FIG. 18B, and display the advertisement by dividing the screen as shown in FIG. 18C. An area 83 may be formed and an advertisement may be displayed on the advertisement display area 83.

광고창(82)에는 상품을 판매하는 웹사이트로 이동할 수 있도록 웹사이트가 링크된 아이콘이 표시될 수 있으며, 상품에 대한 가격비교를 제공하기 위한 가격 비교 웹사이트가 링크된 아이콘이 표시될 수 있다.The advertisement window 82 may display an icon linked to a website so that the user can move to a website selling the product, and an icon linked to a price comparison website for providing a price comparison for the product may be displayed. .

광고 로딩 모듈(813d)은 광고창(82)을 화면의 하단 모서리 등 지정된 위치에 생성할 수 있으며, 상품과 인접한 위치에 생성할 수 있다. 한번 광고창(82)이 생성되면 최초 클릭된 프레임이 화면에서 사라지더라도 광고창(82)은 화면에 남아 있으며 생성된 위치에 그대로 존재하게 된다. 한편, 광고 로딩 모듈(813d)은 광고창(82)이 생성될 때, 화면을 일시 정지하고 정지 시부터 이어지는 화면을 동영상으로 저장할 수 있다.The advertisement loading module 813d may generate the advertisement window 82 at a designated position such as a lower edge of the screen, and may generate the advertisement window 82 at a position adjacent to the product. Once the advertisement window 82 is generated, even if the first clicked frame disappears from the screen, the advertisement window 82 remains on the screen and remains in the generated position. Meanwhile, when the advertisement window 82 is generated, the advertisement loading module 813d may pause the screen and store a screen that continues from the pause as a video.

광고 로딩 모듈(813d)은 광고창(82)에 표시된 취소 아이콘이 클릭되면 광고창(82)을 사라지게 한다. 또한, 광고 로딩 모듈(13d)은 취소 아이콘이 클릭되면 일시 정지된 화면을 저장된 정지 이후 프레임부터 다시 재생하여 사용자에게 제공할 수 있다.The advertisement loading module 813d causes the advertisement window 82 to disappear when the cancel icon displayed on the advertisement window 82 is clicked. In addition, when the cancel icon is clicked, the advertisement loading module 13d may replay the paused screen from the frame after the stored stop and provide it to the user.

또한, 광고 로딩 모듈(813d)은 상품에 대한 상세 정보를 제공하는 상세 정보 로딩 유닛을 더 포함할 수 있다. 상세정보 로딩 유닛은 표시된 광고가 선택된 경우 서버(30)에 상품에 대한 상세 정보를 요청하고 이를 수신하여 화면에 표시하는데, 상세 성보는 상품에 대한 다양한 이미지와 상품의 재질, 크기, 색상 등을 포함한다.In addition, the advertisement loading module 813d may further include a detailed information loading unit for providing detailed information about the product. When the displayed advertisement is selected, the detailed information loading unit requests detailed information about the product from the server 30 and displays the received information on the screen. The detailed information includes various images of the product and the material, size, and color of the product. do.

사용자가 선택한 상품과 일치하는 상품을 상품 데이터 베이스에서 찾지 못할 수 있다. 이 경우에는 광고 호출 모듈(813b)이 유사 상품 목록을 형성하도록 신호를 발생시킨다. 이에 따라 서버(30)는 선택된 상품과 유사한 상품들을 검색하고 유사 상품 목록을 생성하여 스마트 디스플레이로 전송한다. 또한 광고 로딩 모듈(813d)은 유사 상품 목록을 화면에 표시한다. 이때 유사 상품 목록은 상품의 명칭과 상품의 이미지를 포함하는 목록으로 이루어진다.A product that matches the product selected by the user may not be found in the product database. In this case, the advertisement calling module 813b generates a signal to form a similar product list. Accordingly, the server 30 searches for similar products similar to the selected product, generates a similar product list, and transmits the same to the smart display. In addition, the advertisement loading module 813d displays a similar product list on the screen. At this time, the similar product list is composed of a list including the name of the product and the image of the product.

화면에 유사 상품 목록이 표시되면 사용자가 원했던 상품을 선택하여 광고 및 상품 정보를 얻을 수 있다. 또한, 사용자가 원했던 상품이 유사 상품 목록에 존재하지 않는 경우에도 사용자는 다양한 상품의 정보를 획득할 수 있으며, 광고를 제공하는 사업자는 상품을 판매하거나 제조하는 사업자로부터 광고 노출에 따른 비용을 지불 받을 수 있다.When the similar product list is displayed on the screen, the user can select the desired product to obtain advertisements and product information. In addition, even if the product desired by the user does not exist in the similar product list, the user can obtain information on various products, and the operator providing the advertisement may be paid for the advertisement exposure from the operator selling or manufacturing the product. Can be.

상기한 바와 같이 본 실시예에 따르면 선택된 상품을 인식하고 실시간으로 서버로부터 광고를 수신할 수 있으므로 화면에 생방송이 구현되는 경우에도 화면에 나타난 상품에 대한 광고를 신속하게 제공할 수 있다.As described above, according to the present embodiment, since the selected product can be recognized and the advertisement can be received from the server in real time, the advertisement for the product displayed on the screen can be provided quickly even when the live broadcast is implemented on the screen.

도 9는 본 발명의 제4실시예에 따른 스마트 디스플레이를 이용한 광고 방법을 나타낸 흐름도이다.9 is a flowchart illustrating an advertisement method using a smart display according to a fourth embodiment of the present invention.

도 9를 참조하여 설명하면, 본 실시예에 따른 스마트 디스플레이를 이용한 광고 방법은 선택된 영역에 위치하는 상품을 식별하는 상품 인식 단계(S901)와, 광고 데이터가 저장된 서버에 광고를 요청하는 광고 호출 단계(S902)와, 서버에서 광고를 수신하는 광고 수신 단계(S903), 및 수신된 광고를 화면에 표시하는 광고 로딩 단계(S904)를 포함한다.Referring to FIG. 9, the advertisement method using the smart display according to the present embodiment includes a product recognition step (S901) for identifying a product located in a selected area, and an advertisement call step for requesting an advertisement from a server storing advertisement data. (S902), an advertisement receiving step (S903) of receiving an advertisement from the server, and an advertisement loading step (S904) of displaying the received advertisement on the screen.

상품 인식 단계(S901)는 상품이 존재하는 지점이 선택될 때, 상품을 식별한다. 사용자가 리모컨 등을 이용하여 상품이 존재하는 영역에 커서를 위치시키고 상품을 선택하면 상품 인식 단계(S901)는 선택된 지점이 포함된 상품을 식별한다.The product recognition step S901 identifies a product when a point at which the product exists is selected. When the user places the cursor in the area where the product exists by using a remote controller or the like and selects the product, the product recognition step S901 identifies the product including the selected point.

상품 인식 단계(S901)는 선택된 지점 주변 영역을 특정하여 오브젝트 영역을 형성하는 영역 선택 단계와 선택된 영역을 선택 이미지로 저장하는 선택이미지 저장 단계를 포함한다.The product recognition step S901 includes a region selection step of specifying an area around the selected point to form an object area and a selection image storage step of storing the selected area as a selection image.

영역 선택 단계에서는 상품이 존재하는 영역과 주변 영역을 색상, 형상 등의 인자를 고려하여 구별한다. 영역 선택 단계는 선택된 지점과 색상 또는 무늬가 동일한 영역들의 둘레를 따라 이어진 테두리를 형성하고, 상기 테두리 내부를 오브젝트 영역으로 형성한다. 선택 이미지 저장 단계는 영역이 선택되면 오브젝트 영역을 이미지 파일로 저장하여 선택 이미지를 형성한다.In the region selection step, the region in which the product exists and the surrounding region are distinguished in consideration of factors such as color and shape. In the region selection step, a border is formed along the periphery of areas having the same color or pattern as the selected point, and the inside of the border is formed as an object area. In the selection image storing step, when the region is selected, the object region is stored as an image file to form a selection image.

상품 인식 단계(S901)는 선택 이미지를 서버(30)로 전송하는 이미지 전송 단계와 서버(30)에서 상품 목록을 전송 받아서 선택 이미지와 일치하는 상품을 검색하는 상품 검색 단계를 포함할 수 있다. 이 때 이때 상품의 형상과 모양에 따라 상품의 종류를 특정하고 특정된 종류의 상품들에 대한 데이터 베이스만 전송 받을 수 있다.The product recognition step S901 may include an image transmission step of transmitting a selection image to the server 30 and a product search step of receiving a product list from the server 30 and searching for a product matching the selection image. In this case, the type of the product may be specified according to the shape and shape of the product, and only a database of the specific type of product may be received.

다만, 상품 검색 단계는 서버에서 실시되며 서버에 설치된 소프트웨어를 이용하여 서버에 저장된 상품 데이터 베이스에서 상품 이미지와 일치하는 상품을 검색할 수 있다.However, the product search step is performed in the server, it is possible to search for a product that matches the product image in the product database stored in the server using the software installed on the server.

상품 검색 단계는 선택 이미지에서 상품의 형상과 색상을 이용하여 상품의 종류를 판단하고 동일한 종류의 상품 데이터 베이스 내에서 이미지가 일치하는 상품을 검색한다.In the product search step, the type of the product is determined using the shape and the color of the product in the selected image, and the product of which the image matches is found in the same type of product database.

광고 호출 단계(S902)는 서버(30)에 내부에서 이루어지며, 검색된 상품에 링크된 광고를 호출할 수 있다. 광고는 상품 데이터 베이스에 결합되어 있으며, 상품이 선택될 때 상품에 링크된 광고가 호출 될 수 있다. Advertisement call step (S902) is made in the server 30, it is possible to call the advertisement linked to the found product. The advertisement is coupled to the product database and an advertisement linked to the product can be called when the product is selected.

또한, 광고 호출 단계(S902)는 스마트 디스플레이 설치된 광고 호출 모듈(13b)에 의하여 이루어질 수 있는데, 광고 호출 모듈(813b)은 인식된 상품에 대한 정보를 서버(30)에 전송하여 해당 상품에 대한 광고를 요청한다.In addition, the advertisement call step (S902) may be made by the advertisement display module 13b installed in the smart display, the advertisement call module 813b transmits information about the recognized product to the server 30 to advertise for the corresponding product. Ask.

광고 수신 단계(S903)는 서버(30)에서 해당 상품에 대한 광고 데이터를 수신한다. 서버(30)에서 수신되는 광고 데이터는 상품의 이미지와 상품에 대한 정보를 포함한다. 상품 정보는 상표, 가격, 최저가, 판매 웹사이트 등을 포함할 수 있다. 광고 데이터는 화면에 표시되는 광고창 형태로 이루어질 수 있으며, 이미지와 상품 정보를 포함하는 표 형태로 이루어질 수 있다. In the advertisement receiving step S903, the server 30 receives advertisement data about a corresponding product. The advertisement data received from the server 30 includes an image of the product and information about the product. Product information may include trademarks, prices, prices, sales websites, and the like. The advertisement data may be in the form of an advertisement window displayed on the screen, and may be in the form of a table including image and product information.

광고 로딩 단계(S904)는 서버(30)에서 수신된 광고를 화면에 표시한다. 광고 로딩 단계(S904)는 도 18b에 도시된 바와 같이 화면에 광고창(82)을 형성하고 광고창(82)에 광고를 표시할 수 있으며, 도 18c에 도시된 바와 같이 화면을 분할하여 광고 표시 영역(83)을 형성하고 광고 표시 영역(83)에 광고를 표시할 수 있다.The advertisement loading step S904 displays the advertisement received from the server 30 on the screen. In the advertisement loading step S904, an advertisement window 82 may be formed on the screen as shown in FIG. 18B, and an advertisement may be displayed on the advertisement window 82. The advertisement display may be divided by splitting the screen as shown in FIG. 18C. An area 83 may be formed and an advertisement may be displayed on the advertisement display area 83.

광고 로딩 단계(S904)는 광고창 생성 단계를 포함하고, 광고창 생성 단계는 이미지와 상품의 정보를 포함하는 광고 데이터를 이용하여 화면에 표시될 광고창을 생성한다. 다만, 광고 데이터가 광고창 형태로 전송된 경우에는 광고창 생성 단계는 생략될 수 있다. The advertisement loading step S904 includes an advertisement window generation step, and the advertisement window generation step generates an advertisement window to be displayed on the screen using advertisement data including image and product information. However, when the advertisement data is transmitted in the form of an advertisement window, the advertisement window generating step may be omitted.

광고 로딩 단계(S904)는 광고창이 생성될 때, 화면을 일시 정지하고 정지 시부터 화면을 저장할 수 있다. 광고 로딩 단계(S904)는 광고창(82)에 표시된 취소 아이콘이 클릭되면 광고창(82)을 사라지게 한다. 또한, 광고 로딩 단계(S904)은 취소 아이콘이 클릭되면 일시 정지된 화면을 저장된 정지 이후 프레임부터 다시 재생하여 사용자에게 제공할 수 있다.In the advertisement loading step S904, when the advertisement window is generated, the screen may be paused and the screen may be stored from the pause. The advertisement loading step S904 causes the advertisement window 82 to disappear when the cancel icon displayed on the advertisement window 82 is clicked. In addition, when the cancel icon is clicked in the advertisement loading step (S904), the paused screen may be played back from the frame after the stored stop and provided to the user.

또한, 광고 로딩 단계(S904)는 상품에 대한 상세 정보를 제공하는 상세 정보 로딩 단계를 더 포함할 수 있다. 상세정보 로딩 단계는 표시된 광고가 선택된 경우 서버에 상품에 대한 상세 정보를 요청하고 이를 수신하여 화면에 표시하는데, 상세 성보는 상품에 대한 다양한 이미지와 상품의 재질, 크기, 색상 등을 포함한다.In addition, the advertisement loading step (S904) may further include a detailed information loading step for providing detailed information about the product. In the detailed information loading step, when the displayed advertisement is selected, the server requests detailed information about the product and displays the received information on the screen. The detailed information includes various images of the product and the material, size, and color of the product.

사용자가 선택한 상품과 일치하는 상품을 상품 데이터 베이스에서 찾지 못할 수 있다. 이를 위해서 스마트 디스플레이를 이용한 광고 방법은 선택된 상품과 유사한 상품들을 검색하는 유사 상품 검색 단계와 유사 상품 목록을 생성하여 전송하는 유사 상품 목록 생성 단계와 유사 상품 목록을 화면에 표시하는 유사 상품 목록 로딩 단계를 더 포함할 수 있다.A product that matches the product selected by the user may not be found in the product database. To this end, the advertisement method using the smart display includes a similar product search step of searching for similar products similar to the selected product, a similar product list generation step of generating and transmitting a similar product list, and a similar product list loading step of displaying a similar product list on the screen. It may further include.

유사 상품 검색 단계는 상품 인식 단계에서 선택된 상품과 일치하는 상품을 찾지 못한 경우에 실시되며 동일한 종류의 상품에서 형상과 색상이 유사한 상품들을 검색한다. 유사 상품 목록 생성 단계는 유사한 상품들의 명칭과 이미지를 추출하여 목록을 형성한다.The similar product search step is performed when a product matching the selected product is not found in the product recognition step and searches for products of similar shape and color in the same kind of product. In the similar product list generation step, a name and an image of similar products are extracted to form a list.

도 10은 본 발명의 제5실시예에 따른 스마트 디스플레이의 구성도이다.10 is a configuration diagram of a smart display according to a fifth embodiment of the present invention.

도 10을 참조하여 설명하면, 스마트 디스플레이(10)는 입력부(11), 출력부(12), 제어부(1013), 통신부(17), 및 저장부(18)를 포함한다. 제어부(1013)는 컨텐츠 수신 모듈(1013a), 상품 인식 모듈(1013b), 광고 호출 모듈(1013c), 및 광고 로딩 모듈(1013d)을 포함한다.Referring to FIG. 10, the smart display 10 includes an input unit 11, an output unit 12, a control unit 1013, a communication unit 17, and a storage unit 18. The controller 1013 includes a content receiving module 1013a, a product recognition module 1013b, an advertisement calling module 1013c, and an advertisement loading module 1013d.

컨텐츠 수신 모듈(1013a)은 동영상 데이터와 동영상 데이터에 포함된 상품에 대한 광고 데이터, 및 상품 목록을 함께 수신하며 전송된 동영상 데이터와 광고 데이터를 일시 저장한다.The content receiving module 1013a receives the video data and the advertisement data for the product included in the video data, the product list together, and temporarily stores the transmitted video data and the advertisement data.

광고 데이터는 상품의 이미지와 상품에 대한 정보를 포함한다. 상품 정보는 상표, 가격, 최저가, 판매 웹사이트 등을 포함할 수 있다. 광고 데이터는 화면에 표시되는 윈도우 형태로 이루어질 수 있으며, 이미지와 상품 정보를 포함하는 표 형태로 이루어질 수 있다. 상품 목록은 상품 명칭과 상품 이미지를 포함하며, 각 상품의 명칭에 상품에 대한 광고 데이터가 링크로 결합될 수 있다.The advertisement data includes an image of the product and information about the product. Product information may include trademarks, prices, prices, sales websites, and the like. The advertisement data may be in the form of a window displayed on the screen, or may be in the form of a table including image and product information. The product list includes a product name and a product image, and advertisement data about the product may be combined as a link in the name of each product.

상품 인식 모듈(1013b)은 상품이 선택될 때, 상품을 식별한다. 상품 인식 모듈(1013b)은 상품의 형상을 인식하는 형상 인식 유닛과, 상품 목록에서 상품을 검색하는 상품 검색 유닛을 포함한다. 형상 인식 유닛은 선택된 상품의 형상과 무늬, 색상을 인식하고 이를 저장한다. The product recognition module 1013b identifies a product when the product is selected. The product recognition module 1013b includes a shape recognition unit that recognizes a shape of a product, and a product search unit that searches for a product in a product list. The shape recognition unit recognizes and stores the shape, pattern, and color of the selected product.

형상 인식 유닛은 선택된 지점과 색상 또는 무늬가 동일한 영역들의 둘레를 따라 이어진 테두리를 형성하고, 테두리 내부를 상품의 영역으로 지정한다. 상품 검색 유닛은 인식된 상품의 형상을 상품 목록에 나타난 상품과 비교하여 일치하는 상품을 검색한다.The shape recognition unit forms a border along the periphery of areas having the same color or pattern as the selected point, and designates the inside of the border as the area of the product. The product search unit searches for a matching product by comparing the shape of the recognized product with the product shown in the product list.

상품 인식 모듈(1013b)은 일치하는 상품을 선택할 수 없는 경우, 유사한 상품으로 검색된 상품들의 목록을 생성하는 유사목록 생성 유닛을 포함한다. 이에 따라 유사 상품 목록을 사용자에게 제공함으로써 사용자가 표시된 유사목록에서 원하는 상품을 선택할 수 있다.The product recognition module 1013b includes a similar list generating unit that generates a list of products searched for similar products when a matching product cannot be selected. Accordingly, by providing the similar product list to the user, the user can select a desired product from the displayed similar list.

사용자가 상품이 없는 영역을 선택하여 상품 인식 모듈(1013b)이 선택된 영역에서 상품을 인식할 수 없는 경우에는 상품 인식 모듈(1013b)은 선택된 영역과 가장 가까운 거리에 위치하는 상품을 인식한다.If the user selects an area without a product and the product recognition module 1013b cannot recognize the product in the selected area, the product recognition module 1013b recognizes a product located at the closest distance to the selected area.

광고 호출 모듈(1013c)은 상품 목록에서 검색된 상품과 관련된 광고를 검색하고 호출한다. 광고 호출 모듈(1013c)은 검색된 상품을 식별할 수 있는 코드를 인지하고, 이 코드와 연결된 광고를 검색하여 호출하는 광고 검색 유닛을 포함할 수 있다. 또한, 광고가 상품 목록에 링크로 결합된 경우, 광고 호출 모듈(1013c)은 검색된 상품에 링크된 광고를 호출하는 링크 실행 유닛을 포함할 수 있다.The advertisement calling module 1013c searches for and calls an advertisement related to the found product in the product list. The advertisement call module 1013c may include an advertisement search unit that recognizes a code for identifying a found product and searches for and calls an advertisement associated with the code. In addition, when an advertisement is coupled to the product list by a link, the advertisement calling module 1013c may include a link execution unit that calls an advertisement linked to the retrieved product.

광고 로딩 모듈(1013d)은 검색된 상품에 연결된 광고를 화면에 표시한다. 광고 로딩 모듈(1013d)은 도 18b에 도시된 바와 같이 화면에 광고창(82)을 형성하고 광고창(82)에 광고를 표시할 수 있으며, 도 18c에 도시된 바와 같이 화면을 분할하여 광고 표시 영역(83)을 형성하고 광고 표시 영역(83)에 광고를 표시할 수 있다.The advertisement loading module 1013d displays advertisements connected to the found product on the screen. The advertisement loading module 1013d may form an advertisement window 82 on the screen and display an advertisement on the advertisement window 82 as shown in FIG. 18B, and display the advertisement by dividing the screen as shown in FIG. 18C. An area 83 may be formed and an advertisement may be displayed on the advertisement display area 83.

광고창(82)에는 상품을 판매하는 웹사이트로 이동할 수 있도록 웹사이트가 링크된 아이콘이 표시될 수 있으며, 상품에 대한 가격비교를 제공하기 위한 가격 비교 웹사이트가 링크된 아이콘이 표시될 수 있다.The advertisement window 82 may display an icon linked to a website so that the user can move to a website selling the product, and an icon linked to a price comparison website for providing a price comparison for the product may be displayed. .

광고 로딩 모듈(1013d)은 광고창(82)을 화면의 상단 모서리 등 지정된 위치에 생성할 수 있으며, 상품과 인접한 위치에 생성할 수 있다. 한번 광고창(82)이 생성되면 최초 클릭된 프레임이 화면에서 사라지더라도 광고창(82)은 화면에 그대로 남아 있으며 생성된 위치에 그대로 존재하게 된다. 한편, 광고 로딩 모듈(1013d)은 광고창(82)이 생성될 때, 화면을 일시 정지하고 정지 시부터 전송된 동영상을 저장할 수 있다.The advertisement loading module 1013d may generate the advertisement window 82 at a designated position such as an upper corner of the screen, and may generate the advertisement window 82 at a position adjacent to the product. Once the advertisement window 82 is generated, even if the first clicked frame disappears from the screen, the advertisement window 82 remains on the screen and remains in the generated position. Meanwhile, when the advertisement window 82 is generated, the advertisement loading module 1013d may pause the screen and store the video transmitted from the pause.

광고 로딩 모듈(1013d)은 광고창(82)에 위치한 취소 아이콘이 클릭되면 광고창을 사라지게 한다. 또한, 광고 로딩 모듈(1013d)은 취소 아이콘이 클릭되면 일시 정지된 화면을 저장된 정지 이후 프레임부터 다시 재생하여 사용자에게 제공할 수 있다.The advertisement loading module 1013d causes the advertisement window to disappear when the cancel icon located in the advertisement window 82 is clicked. In addition, when the cancel icon is clicked, the advertisement loading module 1013d may replay the paused screen from the frame after the stored stop and provide it to the user.

광고 로딩 모듈(1013d)은 유사상품 목록을 화면에 로딩할 수 있다. 선택된 상품과 일치하는 상품이 검색되지 않은 경우에는 생성된 유사 상품 목록을 화면에 표시한다.The advertisement loading module 1013d may load the similar product list on the screen. If a product that matches the selected product is not found, the generated similar product list is displayed on the screen.

또한, 광고 로딩 모듈(1013d)은 상품에 대한 상세 정보를 제공하는 상세 정보 로딩 유닛을 더 포함할 수 있다. 상세정보 로딩 유닛은 표시된 광고가 선택된 경우 서버에 상품에 대한 상세 정보를 요청하고 이를 수신하여 화면에 표시하는데, 상세 성보는 상품에 대한 다양한 이미지와 상품의 재질, 크기, 색상 등을 포함한다.In addition, the advertisement loading module 1013d may further include a detailed information loading unit for providing detailed information about the product. When the displayed advertisement is selected, the detailed information loading unit requests detailed information about the product from the server, receives it, and displays it on the screen. The detailed information includes various images of the product and the material, size, and color of the product.

상기한 바와 같이 본 실시예에 따르면 동영상 데이터와 광고 데이터가 스마트 디스플레이로 전송되고, 화면에 나타난 상품을 형상에 따라 식별하여 광고를 화면에 표시함으로써 사용자가 TV화면을 시청하는 중에 상품에 대한 광고를 제공할 수 있다.As described above, according to the present embodiment, the video data and the advertisement data are transmitted to the smart display, and the advertisement is displayed on the screen by identifying the goods displayed on the screen according to the shape and displaying the advertisement on the screen. Can provide.

도 11은 본 발명의 제5실시예에 따른 스마트 디스플레이를 이용한 광고 방법을 나타낸 흐름도이다.11 is a flowchart illustrating an advertisement method using a smart display according to a fifth embodiment of the present invention.

도 11을 참조하여 설명하면, 본 실시예에 따른 스마트 디스플레이를 이용한 광고 방법은 동영상과 동영상에 결합된 광고를 수신하는 컨텐츠 수신 단계(S1101)와, 선택된 상품을 식별하는 상품 식별 단계(S1102), 수신된 컨텐츠에서 식별된 상품의 광고를 호출하는 광고 호출 단계(S1103), 및 호출된 광고를 화면에 표시하는 광고 로딩 단계(S1104)를 포함한다.Referring to FIG. 11, the advertisement method using the smart display according to the present embodiment includes a content receiving step of receiving a video and an advertisement coupled to the video (S1101), a product identifying step of identifying a selected product (S1102), An advertisement calling step (S1103) for calling an advertisement of a product identified in the received content, and an advertisement loading step (S1104) for displaying the called advertisement on the screen.

컨텐츠 수신 단계(S1101)는 동영상 데이터와 동영상 데이터에 포함된 상품에 대한 광고 데이터, 및 상품 목록을 함께 수신하며 전송된 동영상 데이터와 광고 데이터를 일시 저장한다. The content receiving step S1101 receives the video data, the advertisement data for the goods included in the video data, and the product list together, and temporarily stores the transmitted video data and the advertisement data.

상품 인식 단계(S1102)는 상품이 선택될 때, 상품을 식별한다. 상품 인식 단계(S1102)는 선택된 지점과 색상 또는 무늬가 동일한 영역들의 둘레를 따라 이어진 테두리를 형성하고, 테두리 내부를 상품의 영역으로 지정한다.The product recognition step S1102 identifies a product when the product is selected. In the product recognition step S1102, a border is formed along the periphery of areas having the same color or pattern as the selected point, and designates the inside of the border as the area of the product.

상품 인식 단계(S1102)는 상품의 형상을 인식하는 형상 인식 단계와, 상품 목록에서 상품을 검색하는 상품 검색 단계를 포함한다. 형상 인식 단계는 선택된 상품의 형상과 무늬, 색상을 인식하고 이를 저장한다. The product recognition step S1102 includes a shape recognition step of recognizing a shape of a product, and a product search step of searching for a product in a product list. The shape recognition step recognizes and stores the shape, pattern, and color of the selected product.

상품 검색 단계는 인식된 상품의 형상을 상품 목록에 나타난 상품과 비교하여 일치하는 상품을 검색한다. 또한, 상품 인식 단계(S1102)는 일치하는 상품이 존재하지 않는 경우, 유사한 상품으로 검색된 상품들의 목록을 형성하는 유사목록 생성 단계를 포함한다. 이에 따라 유사 상품 목록을 사용자에게 제공함으로써 사용자가 표시된 목록에서 원하는 상품을 선택할 수 있다.The product search step searches for a matching product by comparing the shape of the recognized product with the product shown in the product list. In addition, the product recognition step S1102 includes a similar list generation step of forming a list of products searched for similar products when there is no matching product. Accordingly, by providing a list of similar products to the user, the user can select a desired product from the displayed list.

또한, 상품 인식 단계(S1102)는 사용자가 상품이 없는 영역을 선택하여 선택된 영역에서 상품을 인식할 수 없는 경우에는 선택된 영역과 가장 가까운 거리에 위치하는 상품을 인식한다.In addition, in the product recognition step S1102, when the user selects an area without a product and cannot recognize the product in the selected area, the product recognition step S1102 recognizes a product located at the closest distance to the selected area.

광고 호출 단계(S1103)는 상품 목록에서 검색된 상품과 관련된 광고를 검색하고 호출한다. 광고 호출 단계(S1103)는 검색된 상품을 식별할 수 있는 코드를 인지하고, 이 코드와 연결된 광고를 검색하여 호출하는 광고 검색 유닛을 포함할 수 있다. 또한, 광고가 상품 목록에 링크로 결합된 경우, 광고 호출 단계(S1103)는 검색된 상품에 링크된 광고를 호출하는 링크 실행 모듈을 포함할 수 있다.The advertisement call step (S1103) retrieves and calls an advertisement related to the found product from the product list. The advertisement call step S1103 may include an advertisement search unit that recognizes a code for identifying a found product and searches for and calls an advertisement associated with the code. In addition, when the advertisement is coupled to the product list as a link, the advertisement call step S1103 may include a link execution module for calling an advertisement linked to the searched product.

광고 로딩 단계(S1104)는 검색된 상품에 연결된 광고를 화면에 표시한다. 광고 로딩 단계(S1104)는 도 18b에 도시된 바와 같이 화면에 광고창(82)을 형성하고 광고창(82)에 광고를 표시할 수 있으며, 도 18c에 도시된 바와 같이 화면을 분할하여 광고 표시 영역(83)을 형성하고 광고 표시 영역(83)에 광고를 표시할 수 있다.The advertisement loading step (S1104) displays an advertisement connected to the found product on the screen. In the advertisement loading step S1104, an advertisement window 82 may be formed on the screen as shown in FIG. 18B, and an advertisement may be displayed on the advertisement window 82. The advertisement display may be divided by splitting the screen as shown in FIG. 18C. An area 83 may be formed and an advertisement may be displayed on the advertisement display area 83.

광고창(82)에는 상품을 판매하는 웹사이트로 이동할 수 있도록 웹사이트가 링크된 아이콘이 표시될 수 있으며, 상품에 대한 가격비교를 제공하기 위한 가격 비교 웹사이트가 링크된 아이콘이 표시될 수 있다.The advertisement window 82 may display an icon linked to a website so that the user can move to a website selling the product, and an icon linked to a price comparison website for providing a price comparison for the product may be displayed. .

광고 로딩 단계(S1104)은 광고창(82)을 화면의 상단 모서리 등 지정된 위치에 생성할 수 있으며, 상품과 인접한 위치에 생성할 수 있다. 한번 광고창(82)이 생성되면 최초 클릭된 프레임이 화면에서 사라지더라도 광고창(82)은 화면에 그대로 남아 있으며 생성된 위치에 그대로 존재하게 된다. 한편, 광고 로딩 단계(S1104)은 광고창(82)이 생성될 때, 화면을 일시 정지하고 정지 시부터 동영상을 저장할 수 있다.In the advertisement loading step S1104, the advertisement window 82 may be generated at a specified position such as an upper corner of the screen, and may be generated at a position adjacent to the product. Once the advertisement window 82 is generated, even if the first clicked frame disappears from the screen, the advertisement window 82 remains on the screen and remains in the generated position. Meanwhile, in the advertisement loading step S1104, when the advertisement window 82 is generated, the advertisement may be paused and the video may be stored from the pause.

광고 로딩 단계(S1104)는 광고창(82)에 위치한 취소 아이콘이 클릭되면 광고창(82)을 사라지게 한다. 또한, 광고 로딩 단계(S1104)는 취소 아이콘이 클릭되면 일시 정지된 화면을 저장된 정지 이후 프레임부터 다시 재생하여 사용자에게 제공할 수 있다.The advertisement loading step (S1104) causes the advertisement window 82 to disappear when the cancel icon located in the advertisement window 82 is clicked. In addition, in the advertisement loading step (S1104), when the cancel icon is clicked, the paused screen may be replayed from the frame after the stopped stop and provided to the user.

또한, 광고 로딩 단계(S1104)는 상품에 대한 상세 정보를 제공하는 상세 정보 로딩 단계를 더 포함할 수 있다. 상세정보 로딩 단계는 표시된 광고가 선택된 경우 서버에 상품에 대한 상세 정보를 요청하고 이를 수신하여 화면에 표시하는데, 상세 성보는 상품에 대한 다양한 이미지와 상품의 재질, 크기, 색상 등을 포함한다.In addition, the advertisement loading step (S1104) may further include a detailed information loading step of providing detailed information about the product. In the detailed information loading step, when the displayed advertisement is selected, the server requests detailed information about the product and displays the received information on the screen. The detailed information includes various images of the product and the material, size, and color of the product.

도 12는 본 발명의 제6실시예에 따른 스마트 디스플레이의 구성도이다.12 is a configuration diagram of a smart display according to a sixth embodiment of the present invention.

도 12를 참조하여 설명하면, 스마트 디스플레이(10)는 입력부(11), 출력부(12), 제어부(1213), 통신부(17), 및 저장부(18)를 포함한다. 제어부(13)는 컨텐츠 수신 모듈(1213a), 검색모드 선택 모듈(1213b), 광고 호출 모듈(1213c), 광고 로딩 모듈(1213d)을 포함한다.Referring to FIG. 12, the smart display 10 includes an input unit 11, an output unit 12, a control unit 1213, a communication unit 17, and a storage unit 18. The controller 13 includes a content receiving module 1213a, a search mode selection module 1213b, an advertisement calling module 1213c, and an advertisement loading module 1213d.

컨텐츠 수신 모듈(1213a)은 동영상 데이터와 광고 데이터를 수신하며, 전송된 동영상 데이터와 광고 데이터를 일시 저장한다. 동영상 데이터는 촬영된 이후에 광고 데이터와 연결되며, 광고 데이터는 동영상 데이터와 함께 전송된다. 소프트웨어를 이용하여 동영상에 포함된 오브젝트를 식별하고 오브젝트가 표시된 영역에 호출 코드를 결합시킨다. 본 기재에서 오브젝트라 함은 상품과 서비스 등 광고의 대상이 되며 화면에 표시된 물건 등을 의미한다.The content receiving module 1213a receives the video data and the advertisement data, and temporarily stores the transmitted video data and the advertisement data. After the video data is captured, the video data is connected with the advertisement data, and the advertisement data is transmitted together with the video data. The software is used to identify the objects contained in the video and incorporate the calling code into the area where the objects are displayed. In the present description, an object refers to an object, such as a product and a service, that is displayed on a screen.

광고 데이터는 각 호출 코드와 연결되어 있으며, 호출 코드를 매개로 동영상 데이터에 결합된다. 광고 데이터는 이미지와 상품에 대한 정보를 포함하는데, 상품 정보는 상표, 가격, 최저가, 판매 웹사이트 등을 포함할 수 있다. 광고 데이터는 화면에 표시되는 광고창 형태로 이루어질 수 있으며, 이미지와 상품 정보를 포함하는 표 형태로 이루어질 수 있다. 컨텐츠에는 복수 개의 상품이 포함되어 있는 바, 복수 개의 광고 데이터가 각각의 상 품에 대한 호출 코드와 결합되어 있다.The advertising data is associated with each calling code and is combined with the video data via the calling code. The advertisement data includes image and product information, and the product information may include a trademark, a price, a low price, a sales website, and the like. The advertisement data may be in the form of an advertisement window displayed on the screen, and may be in the form of a table including image and product information. The content includes a plurality of products, and the plurality of advertisement data are combined with the calling code for each product.

호출 코드는 상품들로 이루어진 제1 오브젝트에 결합된 제1 호출 코드와 서비스에 대한 제2 오브젝트에 결합된 제2 호출 코드를 포함한다. 또한, 하나의 영역에는 제1 호출 코드와 제2 호출 코드가 함께 결합될 수 있다. 예를 들어 화면에 가방이 나타난 경우, 가방에 대한 광고를 호출하는 제1 호출 코드가 결합될 수 있으며, 가방을 판매하는 판매점에 대한 광고를 호출하는 제2 호출 코드가 결합될 수 있다.The calling code includes a first calling code coupled to a first object made of goods and a second calling code coupled to a second object for the service. In addition, the first call code and the second call code may be combined together in one region. For example, when a bag is displayed on the screen, a first call code for calling an advertisement for the bag may be combined, and a second call code for calling an advertisement for a store selling the bag may be combined.

컨텐츠 수신 모듈(1213a)은 상품에 대한 제1 오브젝트에 결합된 제1 호출코드와 서비스에 대한 제2 오브젝트에 결합된 제2 호출코드를 함께 수신한다. 또한, 컨텐츠 수신 모듈(1213a)은 지역에 대한 정보를 제공할 수 있는 제3 오브젝트에 결합된 제3 호출코드를 수신할 수 있다.The content receiving module 1213a receives a first call code coupled to the first object for the product and a second call code coupled to the second object for the service. In addition, the content receiving module 1213a may receive a third call code coupled to a third object capable of providing information about a region.

제1 호출 코드와 제2 호출 코드, 및 제3 호출 코드는 구분될 수 있도록 상이한 구조로 이루어진다. 예를 들어 제1 호출 코드가 A로 시작하는 코드로 이루어진다면 제2 호출 코드는 B로 시작하는 코드로 이루어지고, 제3 호출 코드는 C로 시작하는 코드로 이루어짐으로써 호출 코드들은 구분될 수 있다.The first call code, the second call code, and the third call code have a different structure to distinguish them. For example, if the first calling code consists of a code starting with A, the second calling code consists of a code starting with B, and the third calling code consists of a code starting with C, so that calling codes can be distinguished. .

검색모드 선택 모듈(1213b)은 상품을 검색하는 제1 검색모드와 서비스를 검색하는 제2 검색모드 중 어느 하나를 선택한다. 검색모드 선택 모듈(1213b)은 제1 검색모드에서 제2 검색모드로 검색모드를 전환하거나, 제2 검색모드에서 제1 검색모드로 검색모드를 전환할 수 있다.The search mode selection module 1213b selects one of a first search mode for searching for a product and a second search mode for searching for a service. The search mode selection module 1213b may switch the search mode from the first search mode to the second search mode or the search mode from the second search mode to the first search mode.

제1 검색모드는 상품에 대한 광고를 검색하기 위한 모드로서 제1 검색모드로 화면의 어느 한 지점을 클릭하면 선택된 영역에 결합된 제1 호출 코드가 활성화된다. The first search mode is a mode for searching for an advertisement for a product. When the user clicks any point on the screen in the first search mode, the first call code coupled to the selected area is activated.

또한, 제2 검색모드는 서비스에 대한 광고를 검색하기 위한 모드로서 제2 검색모드로 화면의 어느 한 지점을 클릭하면 선택된 영역에 결합된 제2 호출 코드가 활성화 된다.In addition, the second search mode is a mode for searching for an advertisement for a service. When the user clicks any point on the screen in the second search mode, the second call code coupled to the selected area is activated.

즉, 제1 검색모드에는 제1 호출 코드만 인식하며, 제2 검색모드는 제2 호출 코드만 인식한다. 제1 오브젝트가 위치하는 영역과 제2 오브젝트가 위치하는 영역은 독립적으로 존재할 수 있으나, 중첩될 수 있으며, 중복될 수도 있다. 이에 따라 하나의 영역에 복수 개의 호출 코드를 결합할 수 있으며, 다양한 광고를 제공할 수 있다.That is, the first search mode recognizes only the first call code, and the second search mode recognizes only the second call code. The area in which the first object is located and the area in which the second object is located may exist independently, but may overlap and overlap. Accordingly, a plurality of calling codes can be combined in one area, and various advertisements can be provided.

또한, 검색모드 선택 모듈(1213b)은 지역에 대한 정보를 제공하는 제3 검색모드로 검색모드를 전환할 수 있다. 지역에 대한 정보는 관광지 정보와 지리정보, 특산물 정보 등을 포함할 수 있다. 지역에 대한 정보를 호출하는 제3 호출 코드가 화면에 표시된 배경 또는 건물, 도로, 상품, 상점 등에 결합될 수 있다.In addition, the search mode selection module 1213b may switch the search mode to the third search mode for providing information about the region. The information about the region may include tourist information, geographic information, and specialty information. The third call code for calling up information about the area may be combined with a background displayed on the screen or a building, a road, a product, a store, or the like.

광고 호출 모듈(1213c)은 선택된 영역에 결합된 호출 코드를 인식하고 광고를 선택한다. 광고 호출 모듈(1213c)은 선택된 영역에 결합된 호출 코드를 인식하는 코드 인식 유닛과 동영상과 함께 전송된 광고 데이터에서 광고를 검색하는 광고 검색 유닛을 포함한다.The advertisement calling module 1213c recognizes the calling code coupled to the selected area and selects the advertisement. The advertisement calling module 1213c includes a code recognizing unit for recognizing the calling code coupled to the selected area and an advertisement retrieving unit for retrieving the advertisement from the advertisement data transmitted with the video.

코드 인식 유닛은 선택된 오브젝트에 결합된 코드를 식별한다. 사용자가 리모컨, 무선 마우스 등을 이용하여 화면에 나타난 영역을 클릭하면 호출 코드가 활성화되는데, 코드 인식 단계에서는 이러한 활성화된 코드를 식별한다.The code recognition unit identifies a code coupled to the selected object. When a user clicks on an area displayed on the screen using a remote controller or a wireless mouse, the calling code is activated, and the code recognition step identifies the activated code.

광고 검색 유닛은 활성화된 호출 코드와 연결된 광고를 전송된 컨텐츠에서 검색한다. 컨텐츠에는 복수 개의 광고가 결합되어 있으며, 화면에 나타날 광고는 사용자가 선택한 상품에 대한 광고 인바, 광고 검색 유닛은 광고 데이터에서 활성화된 코드와 연결된 광고를 검색한다.The advertisement retrieval unit retrieves the advertisement associated with the activated calling code from the transmitted content. A plurality of advertisements are combined in the content, and an advertisement to be displayed on the screen is an advertisement for a product selected by the user, and the advertisement search unit searches for an advertisement associated with an activated code in the advertisement data.

광고 로딩 모듈(1213d)은 선택된 상품에 연결된 광고를 화면에 표시한다. 광고 로딩 모듈(1213d)은 도 18b에 도시된 바와 같이 화면에 광고창(82)을 형성하고 광고창(82)에 광고를 표시할 수 있으며, 도 18c에 도시된 바와 같이 화면을 분할하여 광고 표시 영역(83)을 형성하고 광고 표시 영역(83)에 광고를 표시할 수 있다.The advertisement loading module 1213d displays an advertisement connected to the selected product on the screen. The advertisement loading module 1213d may form an advertisement window 82 on the screen and display an advertisement on the advertisement window 82 as shown in FIG. 18B, and display the advertisement by dividing the screen as shown in FIG. 18C. An area 83 may be formed and an advertisement may be displayed on the advertisement display area 83.

광고창(82)에는 상품을 판매하는 웹사이트로 이동할 수 있도록 웹사이트가 링크된 아이콘이 표시될 수 있으며, 상품에 대한 가격비교를 제공하기 위한 가격 비교 웹사이트가 링크된 아이콘이 표시될 수 있다.The advertisement window 82 may display an icon linked to a website so that the user can move to a website selling the product, and an icon linked to a price comparison website for providing a price comparison for the product may be displayed. .

광고 로딩 모듈(1213d)은 광고창(82)을 화면의 하단 모서리 등 지정된 위치에 생성할 수 있으며, 상품과 인접한 위치에 생성할 수 있다. 한번 광고창(82)이 생성되면 최초 클릭된 프레임이 화면에서 사라지더라도 광고창(82)은 화면에 그대로 남아 있으며 생성된 위치에 그대로 존재하게 된다. 한편, 광고 로딩 모듈(1213d)은 광고창(82)이 생성될 때, 화면을 일시 정지하고 정지 시부터 전송된 동영상을 저장할 수 있다.The advertisement loading module 1213d may generate the advertisement window 82 at a designated position such as a lower edge of the screen, and may generate the advertisement window 82 at a position adjacent to the product. Once the advertisement window 82 is generated, even if the first clicked frame disappears from the screen, the advertisement window 82 remains on the screen and remains in the generated position. Meanwhile, when the advertisement window 82 is generated, the advertisement loading module 1213d may pause the screen and store the video transmitted from the pause.

광고 로딩 모듈(1213d)은 광고창(82)에 위치한 취소 아이콘이 클릭되면 광고창을 사라지게 한다. 또한, 광고 로딩 모듈(1213d)은 취소 아이콘이 클릭되면 일시 정지된 화면을 정지 이후 프레임부터 다시 재생하여 사용자에게 제공할 수 있다.The advertisement loading module 1213d causes the advertisement window to disappear when the cancel icon located in the advertisement window 82 is clicked. In addition, when the cancel icon is clicked, the advertisement loading module 1213d may replay the paused screen from the frame after the pause and provide the same to the user.

또한, 광고 로딩 모듈(1213d)은 상품에 대한 상세 정보를 제공하는 상세 정보 로딩 유닛을 더 포함할 수 있다. 상세정보 로딩 유닛은 표시된 광고가 선택된 경우 서버에 상품에 대한 상세 정보를 요청하고 이를 수신하여 화면에 표시하는데, 상세 성보는 상품에 대한 다양한 이미지와 상품의 재질, 크기, 색상 등을 포함한다.In addition, the advertisement loading module 1213d may further include a detailed information loading unit for providing detailed information about the product. When the displayed advertisement is selected, the detailed information loading unit requests detailed information about the product from the server, receives it, and displays it on the screen. The detailed information includes various images of the product and the material, size, and color of the product.

상기한 바와 같이 본 실시예에 따르면 선택된 상품과 관련된 2차 상품에 대한 광고를 화면에 제공함으로써 사용자에게 보다 다양한 종류의 광고를 제공할 수 있다.As described above, according to the present exemplary embodiment, more various kinds of advertisements may be provided to the user by providing advertisements for the secondary products related to the selected product on the screen.

도 13은 본 발명의 제6실시예에 따른 스마트 디스플레이를 이용한 광고 방법을 나타낸 흐름도이다.13 is a flowchart illustrating an advertisement method using a smart display according to a sixth embodiment of the present invention.

도 13을 참조하여 설명하면, 본 실시예에 따른 스마트 디스플레이를 이용한 광고 방법은 컨텐츠 수신 단계(S1301), 검색모드 선택 단계(S1302), 광고 호출 단계(S1303), 및 광고 로딩 단계(S1304)를 포함한다.Referring to FIG. 13, the advertisement method using the smart display according to the present embodiment includes a content receiving step S1301, a search mode selection step S1302, an advertisement calling step S1303, and an advertisement loading step S1304. Include.

컨텐츠 수신 단계(S1301)는 동영상 데이터와 광고 데이터를 수신하며, 전송된 동영상 데이터와 광고 데이터를 일시 저장한다. The content receiving step S1301 receives the video data and the advertisement data, and temporarily stores the transmitted video data and the advertisement data.

호출 코드는 광고 데이터와 연결되며, 광고 데이터는 상표, 가격, 최저가, 판매 웹사이트 등을 포함할 수 있다. 컨텐츠에는 복수 개의 오브젝트가 포함되어 있는 바, 복수 개의 광고 데이터가 각각의 상품 및 서비스에 대한 호출 코드와 결합되어 있다.The calling code is linked to the advertising data, which may include a trademark, price, lowest price, sales website, and the like. The content includes a plurality of objects, and the plurality of advertisement data are combined with calling codes for respective goods and services.

호출 코드는 상품들로 이루어진 제1 오브젝트에 결합된 제1 호출 코드와 서비스에 대한 제2 오브젝트에 결합된 제2 호출 코드를 포함한다. 또한, 하나의 영역에는 제1 호출 코드와 제2 호출 코드가 함께 결합될 수 있다.The calling code includes a first calling code coupled to a first object made of goods and a second calling code coupled to a second object for the service. In addition, the first call code and the second call code may be combined together in one region.

컨텐츠 수신 단계(S1301)는 상품에 대한 제1 오브젝트에 결합된 제1 호출코드와 서비스에 대한 제2 오브젝트에 결합된 제2 호출코드를 함께 수신한다. 제1 호출 코드와 제2 호출 코드는 구분될 수 있도록 상이한 코드를 갖는다. The content receiving step S1301 receives a first call code coupled to the first object for the product and a second call code coupled to the second object for the service. The first call code and the second call code have different codes so that they can be distinguished.

검색모드 선택 단계(S1302)는 상품을 검색하는 제1 검색모드와 서비스를 검색하는 제2 검색모드 중 어느 하나를 선택한다. 검색모드 선택 단계(S1302)는 제1 검색모드에서 제2 검색모드로 검색모드를 전환하거나, 제2 검색모드에서 제1 검색모드로 검색모드를 전환할 수 있다.The search mode selection step S1302 selects one of a first search mode for searching for a product and a second search mode for searching for a service. In the search mode selection step S1302, the search mode may be switched from the first search mode to the second search mode, or the search mode may be switched from the second search mode to the first search mode.

즉, 제1 검색모드에는 제1 호출 코드만 인식하며, 제2 검색모드는 제2 호출 코드만 인식한다. 제1 오브젝트가 위치하는 영역과 제2 오브젝트가 위치하는 영역은 독립적으로 존재할 수 있으나, 중첩될 수 있으며, 중복될 수도 있다. 이에 따라 하나의 영역에 복수 개의 호출 코드를 결합할 수 있으며, 다양한 광고를 제공할 수 있다.That is, the first search mode recognizes only the first call code, and the second search mode recognizes only the second call code. The area in which the first object is located and the area in which the second object is located may exist independently, but may overlap and overlap. Accordingly, a plurality of calling codes can be combined in one area, and various advertisements can be provided.

또한, 검색모드 선택 단계(S1302)은 지역에 대한 정보를 제공하는 제3 검색모드로 검색모드를 전환할 수 있다. 지역에 대한 정보는 관광지 정보와 지리정보, 특산물 정보 등을 포함할 수 있다. 지역에 대한 정보를 호출하는 제3 호출 코드가 화면에 표시된 배경 또는 건물, 도로, 상품, 상점 등에 결합될 수 있다.In addition, the search mode selection step (S1302) may switch the search mode to a third search mode that provides information about a region. The information about the region may include tourist information, geographic information, and specialty information. The third call code for calling up information about the area may be combined with a background displayed on the screen or a building, a road, a product, a store, or the like.

광고 호출 단계(S1303)는 선택된 프레임의 영역에 결합된 호출 코드를 인식하고 이에 결합된 광고를 검색한다. 광고 호출 단계(S1303)는 선택된 오브젝트 레이어에 결합된 호출 코드를 식별하는 코드 인식 단계와 호출 코드에 링크된 광고 데이터를 검색하는 광고 검색 단계를 포함한다.The advertisement call step S1303 recognizes the call code coupled to the area of the selected frame and retrieves the advertisement coupled thereto. The advertisement calling step S1303 includes a code recognition step of identifying a calling code coupled to the selected object layer and an advertisement searching step of searching for advertisement data linked to the calling code.

코드 인식 단계는 선택된 오브젝트에 결합된 코드를 식별한다. 사용자가 리모컨, 무선 마우스 등을 이용하여 화면에 나타난 영역을 클릭하면 호출 코드가 활성화되는데, 코드 인식 단계에서는 이러한 활성화된 코드를 식별한다.The code recognition step identifies the code coupled to the selected object. When a user clicks on an area displayed on the screen using a remote controller or a wireless mouse, the calling code is activated, and the code recognition step identifies the activated code.

광고 검색 단계는 활성화된 호출 코드와 연결된 광고를 전송된 컨텐츠에서 검색한다. 컨텐츠에는 복수 개의 광고가 결합되어 있으며, 화면에 나타날 광고는 사용자가 선택한 상품에 대한 광고 인바, 광고 검색 단계에서는 광고 데이터에서 활성화된 코드와 연결된 광고를 검색한다.The advertisement retrieval step retrieves the advertisement associated with the activated calling code from the transmitted content. A plurality of advertisements are combined in the content, and an advertisement to be displayed on the screen searches for an advertisement associated with an activated code in advertisement data in an advertisement inverse for an item selected by a user and in an advertisement retrieval step.

광고 로딩 단계(S1304)는 선택된 상품에 연결된 광고를 화면에 표시한다. 광고 로딩 단계(S1304)는 도 18b에 도시된 바와 같이 화면에 광고창(82)을 형성하고 광고창(82)에 광고를 표시할 수 있으며, 도 18c에 도시된 바와 같이 화면을 분할하여 광고 표시 영역(83)을 형성하고 광고 표시 영역(83)에 광고를 표시할 수 있다.The advertisement loading step (S1304) displays an advertisement connected to the selected product on the screen. In the advertisement loading step S1304, an advertisement window 82 may be formed on the screen as shown in FIG. 18B, and an advertisement may be displayed on the advertisement window 82. The advertisement display may be divided by splitting the screen as shown in FIG. 18C. An area 83 may be formed and an advertisement may be displayed on the advertisement display area 83.

광고창(82)에는 상품을 판매하는 웹사이트로 이동할 수 있도록 웹사이트가 링크된 아이콘이 표시될 수 있으며, 상품에 대한 가격비교를 제공하기 위한 가격 비교 웹사이트가 링크된 아이콘이 표시될 수 있다.The advertisement window 82 may display an icon linked to a website so that the user can move to a website selling the product, and an icon linked to a price comparison website for providing a price comparison for the product may be displayed. .

광고 로딩 단계(S1304)는 광고창(82)을 화면의 하단 모서리 등 지정된 위치에 생성할 수 있으며, 상품과 인접한 위치에 생성할 수 있다. 한번 광고창(82)이 생성되면 최초 클릭된 프레임이 화면에서 사라지더라도 광고창(82)은 화면에 그대로 남아 있으며 생성된 위치에 그대로 존재하게 된다. 한편, 광고 로딩 단계(S1304)는 광고창(82)이 생성될 때, 화면을 일시 정지하고 정지 시부터 전송된 동영상을 저장할 수 있다.In the advertisement loading step S1304, the advertisement window 82 may be generated at a designated position such as a lower edge of the screen, and may be generated at a position adjacent to the product. Once the advertisement window 82 is generated, even if the first clicked frame disappears from the screen, the advertisement window 82 remains on the screen and remains in the generated position. Meanwhile, in the advertisement loading step S1304, when the advertisement window 82 is generated, the screen may be paused and the video transmitted from the pause may be stored.

광고 로딩 단계(S1304)는 광고창(82)에 위치한 취소 아이콘이 클릭되면 광고창을 사라지게 한다. 또한, 광고 로딩 단계(S1304)는 취소 아이콘이 클릭되면 일시 정지된 화면을 정지 이후 프레임부터 다시 재생하여 사용자에게 제공할 수 있다.The advertisement loading step S1304 causes the advertisement window to disappear when the cancel icon located in the advertisement window 82 is clicked. In addition, in the advertisement loading step (S1304), when the cancel icon is clicked, the paused screen may be replayed from the frame after stopping and provided to the user.

또한, 광고 로딩 단계(S1304)는 상품에 대한 상세 정보를 제공하는 상세 정보 로딩 단계를 더 포함할 수 있다. 상세 정보 로딩 단계는 표시된 광고가 선택된 경우 서버에 상품에 대한 상세 정보를 요청하고 이를 수신하여 화면에 표시하는데, 상세 성보는 상품에 대한 다양한 이미지와 상품의 재질, 크기, 색상 등을 포함한다.In addition, the advertisement loading step (S1304) may further include a detailed information loading step for providing detailed information about the product. In the detailed information loading step, when the displayed advertisement is selected, the server requests detailed information about the product and displays the received information on the screen. The detailed information includes various images of the product and the material, size, and color of the product.

도 14는 본 발명의 제7실시예에 따른 스마트 디스플레이의 구성도이다.14 is a configuration diagram of a smart display according to a seventh embodiment of the present invention.

도 14를 참조하여 설명하면, 스마트 디스플레이(10)는 출력부(12), 제어부(1413), 통신부(17), 및 저장부(18)를 포함한다. 제어부(1413)는 컨텐츠 수신 모듈(1413a), 서치 커서 형성 모듈(1413b), 색요소 조정 모듈(1413c), 하이라이트 형성 모듈(1413d), 및 광고 로딩 모듈(1413e)을 포함한다.Referring to FIG. 14, the smart display 10 includes an output unit 12, a controller 1413, a communication unit 17, and a storage unit 18. The control unit 1413 includes a content receiving module 1413a, a search cursor forming module 1413b, a color element adjusting module 1413c, a highlight forming module 1413d, and an advertisement loading module 1413e.

컨텐츠 수신 모듈(1413a)은 동영상 데이터와 함께 동영상 데이터에 결합된 광고대상에 대한 태그를 수신한다. 또한 컨텐츠 수신 모듈은 태그와 연결되며 광고대상에 대한 광고 데이터를 수신한다. The content receiving module 1413a receives a tag for an advertisement target coupled to the video data together with the video data. In addition, the content receiving module is connected to the tag and receives the advertisement data for the advertisement target.

본 기재에서 광고대상이라 함은 광고가 제공될 수 있는 유형, 무형의 대상을 의미하며, 상품, 서비스, 관광지, 지역광고를 포함하는 광의의 개념이다.In the present description, the advertisement target means a type and an intangible target in which an advertisement may be provided, and is a broad concept including a product, a service, a tourist spot, and a local advertisement.

동영상 데이터는 촬영된 이후에 광고 데이터와 결합되며, 광고 데이터는 동영상 데이터와 함께 전송된다. 소프트웨어를 이용하여 동영상에 포함된 상품과 서비스를 식별하여 광고를 호출하는 태그를 각각의 프레임에 결합시킨다.After the video data is captured, the video data is combined with the advertisement data, and the advertisement data is transmitted together with the video data. The software identifies the goods and services included in the video and associates the tags that call the ads with each frame.

광고 데이터는 각 태그와 연결되어 있으며, 태그를 매개로 동영상 데이터에 결합된다. 광고 데이터는 이미지와 광고대상에 대한 정보를 포함하는데, 광고대상 정보는 상표, 가격, 최저가, 판매 웹사이트 등을 포함할 수 있다. 컨텐츠에는 복수 개의 광고대상이 포함되어 있는 바, 복수 개의 광고가 각각의 광고대상에 대한 태그와 결합되어 있다. 또한, 태그는 각각의 프레임에서 상품이 위치하는 곳에서 상품의 이미지에 결합되어 있다.The advertisement data is associated with each tag and combined with the video data through the tag. The advertisement data includes information about an image and an advertisement target, and the advertisement target information may include a trademark, a price, a lowest price, a sales website, and the like. The content includes a plurality of advertisement targets, and the plurality of advertisements are combined with tags for each advertisement target. The tag is also coupled to the image of the product where the product is located in each frame.

다만 본 발명이 이에 제한되는 것은 아니며, 컨텐츠 수신 모듈(1413a)은 동영상 데이터와 태그만을 수신할 수 있으며, 광고 데이터는 서버(30)에 저장될 수 있다.However, the present invention is not limited thereto, and the content receiving module 1413a may receive only video data and tags, and the advertisement data may be stored in the server 30.

서치 커서 형성 모듈(1413b)은 커서 영역 갖는 커서(84)를 형성하는데, 커서 영역은 원형 또는 직사각형으로 이루질 수 있다. 커서(84)는 리모컨의 작동에 따라 화면에 나타나며, 리모컨의 움직임을 추종하여 화면 상에서 이동한다. 리모컨 또는 터치, 동작에 의하여 사용자는 커서 모드를 일반 모드와 서치 모드로 전환할 수 있다. 일반 모드는 종래의 커서와 같이 화살표 모양을 갖는 커서를 화면에 표시하며 서치 모드는 커서 영역을 갖는 커서를 화면에 표시한다.The search cursor forming module 1413b forms a cursor 84 having a cursor area, which may be circular or rectangular. The cursor 84 appears on the screen according to the operation of the remote control, and moves on the screen following the movement of the remote control. The user can switch the cursor mode to the normal mode and the search mode by a remote control, a touch, or an operation. In the general mode, a cursor having an arrow shape is displayed on the screen, as in the conventional cursor, and the search mode displays a cursor having a cursor area on the screen.

도 18d에 도시된 바와 같이 서치 커서 형성 모듈(1413b)은 커서 모드 전환 신호가 입력되면 커서 영역을 형성하고 커서 영역을 갖는 커서(84)를 리모컨, 모션 등을 추종하여 화면 상에서 이동시킨다.As illustrated in FIG. 18D, when the cursor mode change signal is input, the search cursor forming module 1413b forms a cursor area and moves the cursor 84 having the cursor area on the screen following the remote controller, motion, and the like.

색요소 조정 모듈(1413c)은 커서 영역을 인식하고 커서 영역 또는 커서 영역 이외의 부분의 색요소를 변화시킨다. 색요소 조정 모듈(1413c)은 화면에서 커서 영역을 제외한 부분의 명도 또는 채도를 감소시킬 수 있다. 또한, 색요소 조정 모듈(1413c)은 화면에서 커서 영역을 제외한 부분의 채도를 감소시켜서 흑백으로 표현할 수 있다. 색요소 조정 모듈(1413c)은 커서 영역의 명도 또는 채도를 감소시킬 수 있다.The color element adjustment module 1413c recognizes the cursor area and changes the color elements of the cursor area or a portion other than the cursor area. The color element adjustment module 1413c may reduce the brightness or the saturation of the portion of the screen except for the cursor area. In addition, the color element adjusting module 1413c may reduce the saturation of the portion of the screen except for the cursor area and display the image in black and white. The color element adjustment module 1413c may reduce the brightness or the saturation of the cursor area.

커서 영역 또는 커서 영역을 제외한 부분의 색요소가 변하면 사용자가 커서 영역을 명확하게 인식할 수 있을 뿐만 아니라 커서 영역에 시선을 집중할 수 있다.When the color elements of the cursor area or the area except the cursor area change, the user can not only clearly recognize the cursor area but also can focus attention on the cursor area.

하이라이트 형성 모듈(1413d)은 커서 영역 내에 위치하는 광고대상의 테두리에 선을 형성하여 하이라트 효과를 구현한다. 하이라이트 형성 모듈(1413d)은 선을 형광색 등 다양한 색상으로 형성할 수 있으며 선의 색상이 주기적으로 변하도록 하여 반짝이는 효과를 구현할 수 있다. 이에 따라 사용자는 광고가 표시될 수 있는 광고대상이 어느 것인지 명확하게 알 수 있다. The highlight forming module 1413d forms a line on the edge of the advertisement object located in the cursor area to implement the high lat effect. The highlight forming module 1413d may form lines in various colors such as fluorescent colors, and may implement a glittering effect by changing the color of the lines periodically. Accordingly, the user can clearly know which advertisement target can be displayed.

광고 로딩 모듈(1413e)은 커서 영역 내에 위치하는 광고대상에 대한 광고를 화면에 로딩한다. 광고 로딩 모듈(1413e)은 광고대상에 결합된 태그를 읽고 식별하는 태그 인식 유닛(1413ea)과 태그와 연결된 광고를 호출하는 광고 호출 유닛(1413eb), 및 호출된 광고를 출력부로 전달하여 화면에 표시하는 광고 표시 유닛(1413ec)을 포함한다.The advertisement loading module 1413e loads an advertisement for the advertisement target located in the cursor area on the screen. The advertisement loading module 1413e delivers a tag recognition unit 1413ea for reading and identifying a tag coupled to an advertisement target, an advertisement calling unit 1413eb for calling an advertisement associated with the tag, and a called advertisement to an output unit and displayed on the screen. And an advertisement display unit 1413ec.

태그 인식 유닛(1413ea) 커서 영역에 위치하는 광고대상에 결합된 태그를 읽고, 태그가 지시하는 상품을 식별한다. 광고 호출 유닛(1413eb)은 태그와 연결된 광고를 호출하는데, 전송된 컨텐츠에 포함된 광고 데이터에서 광고를 호출할 수 있다. The tag recognition unit 1413ea reads the tag coupled to the advertisement target located in the cursor area, and identifies the product indicated by the tag. The advertisement calling unit 1413eb calls an advertisement associated with the tag, and may call an advertisement in advertisement data included in the transmitted content.

또한 광고 데이터가 컨텐츠와 함께 전송되지 않고 서버에 저장된 경우에는 광고 호출 유닛(1413eb)은 태그를 통해서 획득한 상품에 대한 정보 또는 태그 자체를 서버로 전송하여 광고대상에 대한 광고를 요청할 수 있다.In addition, when the advertisement data is not stored together with the content and stored in the server, the advertisement calling unit 1413eb may request the advertisement for the advertisement target by transmitting information about the product acquired through the tag or the tag itself to the server.

광고 표시 유닛(1413ec)은 전송된 광고 데이터에서 호출된 광고 또는 서버에서 전송된 광고를 출력부로 전달하여 화면에 표시한다. 광고 표시 유닛(1413ec)은 도 18d에 도시된 바와 같이 화면을 분할하여 광고 표시 영역(83)을 형성하고 광고 표시 영역(83)에 광고를 표시할 수 있다. 특히 커서 영역에 복수 개의 광고대상이 존재하는 경우에는 광고 표시 유닛(1413ec)은 광고 목록을 형성하고 목록에 광고 내용을 포함하여 표시할 수 있다. 또한 광고 표시 유닛(1413ec)은 팝업창 형태의 광고창을 형성하고 이를 화면에 표시할 수도 있다.The advertisement display unit 1413ec delivers the advertisement called from the transmitted advertisement data or the advertisement transmitted from the server to the output unit and displays it on the screen. The advertisement display unit 1413ec may divide the screen to form an advertisement display region 83 as shown in FIG. 18D, and display an advertisement on the advertisement display region 83. In particular, when there are a plurality of advertisement targets in the cursor area, the advertisement display unit 1413ec may form an advertisement list and display the advertisement contents in the list. In addition, the advertisement display unit 1413ec may form an advertisement window in the form of a pop-up window and display it on the screen.

상기한 바와 같이 본 실시예에 따르면 동영상 데이터와 태그, 광고 데이터를 포함하는 컨텐츠가 스마트 디스플레이로 전송되고, 서치 커서의 영역 내에 포함된 광고대상에 대한 광고를 화면에 표시함으로써 사용자가 TV화면을 시청하는 중에 상품에 대한 광고를 제공할 수 있다.As described above, according to the present embodiment, contents including video data, tags, and advertisement data are transmitted to a smart display, and a user views a TV screen by displaying an advertisement for an advertisement target included in an area of a search cursor on the screen. In the meantime, the advertisement for the product may be provided.

도 15는 본 발명의 제7실시예에 따른 스마트 디스플레이를 이용한 광고 방법을 나타낸 흐름도이다.15 is a flowchart illustrating an advertisement method using a smart display according to a seventh embodiment of the present invention.

도 15를 참조하여 설명하면, 본 실시예에 따른 스마트 디스플레이를 이용한 광고 방법은 컨텐츠 수신 단계(S1501), 서치 커서 형성 단계(S1502), 색요소 조정 단계(S1503), 광고 로딩 단계(S1504)를 포함한다. Referring to FIG. 15, the advertisement method using the smart display according to the present embodiment includes a content receiving step S1501, a search cursor forming step S1502, a color element adjusting step S1503, and an advertisement loading step S1504. Include.

컨텐츠 수신 단계(S1501)는 동영상 데이터와 함께 동영상 데이터에 결합된 광고대상에 대한 태그를 수신한다. 또한 컨텐츠 수신 모듈은 태그와 연결되며 광고대상에 대한 광고 데이터를 수신한다. The content receiving step S1501 receives a tag for an advertisement target coupled to the video data together with the video data. In addition, the content receiving module is connected to the tag and receives the advertisement data for the advertisement target.

서치 커서 형성 단계(S1502)에서는 커서 영역 갖는 커서(84)를 형성하는데, 커서 영역은 원형 또는 직사각형으로 이루질 수 있다. 커서(84)는 리모컨의 작동에 따라 화면에 나타나며, 리모컨의 움직임을 추종하여 화면 상에서 이동한다. 리모컨 또는 터치, 동작에 의하여 사용자는 커서 모드를 일반 모드와 서치 모드로 전환할 수 있다. 일반 모드는 종래의 커서와 같이 화살표 모양을 갖는 커서를 화면에 표시하며 서치 모드는 커서 영역을 갖는 커서를 화면에 표시한다.In the search cursor forming step S1502, a cursor 84 having a cursor area is formed, and the cursor area may be circular or rectangular. The cursor 84 appears on the screen according to the operation of the remote control, and moves on the screen following the movement of the remote control. The user can switch the cursor mode to the normal mode and the search mode by a remote control, a touch, or an operation. In the general mode, a cursor having an arrow shape is displayed on the screen, as in the conventional cursor, and the search mode displays a cursor having a cursor area on the screen.

도 18d에 도시된 바와 같이 서치 커서 형성 단계는 커서 모드 전환 신호가 입력되면 커서 영역을 형성하고 커서 영역을 갖는 커서(84)를 리모컨, 모션 등을 추종하여 화면 상에서 이동시킨다.As shown in FIG. 18D, in the search cursor forming step, when a cursor mode switching signal is input, a cursor region is formed, and a cursor 84 having the cursor region is moved on the screen following a remote controller, a motion, and the like.

색요소 조정 단계(S1503)는 커서 영역을 인식하고 커서 영역 또는 커서 영역 이외의 부분의 색요소를 변화시킨다. 색요소 조정 단계(S1503)는 화면에서 커서 영역을 제외한 부분의 명도 또는 채도를 감소시킬 수 있다. 또한, 색요소 조정 단계(S1503)는 화면에서 커서 영역을 제외한 부분의 채도를 감소시켜서 흑백으로 표현할 수 있다. 색요소 조정 단계(S1503)는 커서 영역의 명도 또는 채도를 감소시킬 수 있다.The color element adjusting step S1503 recognizes the cursor area and changes the color elements of the cursor area or a portion other than the cursor area. The color element adjusting step S1503 may reduce the brightness or the saturation of the portion of the screen except for the cursor area. In addition, the color element adjustment step (S1503) may be expressed in black and white by reducing the saturation of the portion except the cursor area on the screen. The color element adjusting step S1503 may reduce the brightness or the saturation of the cursor area.

색요소 조정 단계(S1504)는 커서 영역 내에 위치하는 광고대상의 테두리에 선을 형성하여 하이라트 효과를 구현하는 하이라이트 형성 단계를 포함한다. 하이라이트 형성 단계는 선을 형광색 등 다양한 색상으로 형성할 수 있으며 선의 색상이 주기적으로 변하도록 하여 반짝이는 효과를 구현할 수 있다. 이에 따라 사용자는 광고가 표시될 수 있는 광고대상이 어느 것인지 명확하게 알 수 있다. The color element adjusting step S1504 includes a highlight forming step of forming a line on the edge of the advertisement target located in the cursor area to implement the high lat effect. In the highlight forming step, the line may be formed in various colors such as fluorescent colors, and the color of the line may be periodically changed to realize a sparkling effect. Accordingly, the user can clearly know which advertisement target can be displayed.

광고 로딩 단계(S1504)는 커서 영역 내에 위치하는 광고대상에 대한 광고를 화면에 로딩한다. 광고 로딩 단계(S1504)는 광고대상에 결합된 태그를 읽고 식별하는 태그 인식 단계와 태그와 연결된 광고를 호출하는 광고 호출 단계, 및 호출된 광고를 출력부로 전달하여 화면에 표시하는 광고 표시 단계를 포함한다.In the advertisement loading step S1504, an advertisement for an advertisement target located in the cursor area is loaded on the screen. The advertisement loading step S1504 includes a tag recognition step of reading and identifying a tag coupled to an advertisement target, an advertisement calling step of calling an advertisement associated with the tag, and an advertisement display step of delivering the called advertisement to an output unit and displaying it on the screen. do.

태그 인식 단계는 커서 영역에 위치하는 광고대상에 결합된 태그를 읽고, 태그가 지시하는 상품을 식별한다. 광고 호출 단계는 태그와 연결된 광고를 호출하는데, 전송된 컨텐츠에 포함된 광고 데이터에서 광고를 호출할 수 있다. The tag recognition step reads a tag coupled to the advertisement target located in the cursor area and identifies a product indicated by the tag. The advertisement calling step calls an advertisement associated with the tag, and may call the advertisement from the advertisement data included in the transmitted content.

또한 광고 데이터가 컨텐츠와 함께 전송되지 않고 서버에 저장된 경우에는 광고 호출 단계는 태그를 통해서 획득한 상품에 대한 정보 또는 태그 자체를 서버로 전송하여 광고대상에 대한 광고를 요청할 수 있다.In addition, when the advertisement data is not stored together with the content and stored in the server, the advertisement call step may request the advertisement for the advertisement target by transmitting information about the product acquired through the tag or the tag itself to the server.

광고 표시 단계는 전송된 광고 데이터에서 호출된 광고 또는 서버에서 전송된 광고를 출력부로 전달하여 화면에 표시한다. 광고 표시 단계는 도 18d에 도시된 바와 같이 화면을 분할하여 광고 표시 영역(83)을 형성하고 광고 표시 영역(83)에 광고를 표시할 수 있다. 특히 커서 영역에 복수 개의 광고대상이 존재하는 경우에는 광고 표시 단계는 광고 목록을 형성하고 목록에 광고 내용을 포함하여 표시할 수 있다. 또한 광고 표시 단계는 팝업창 형태의 광고창을 형성하고 이를 화면에 표시할 수도 있다.In the advertisement display step, an advertisement called from the transmitted advertisement data or an advertisement transmitted from the server is delivered to the output unit and displayed on the screen. In the advertisement display step, as shown in FIG. 18D, the screen may be divided to form an advertisement display region 83, and an advertisement may be displayed on the advertisement display region 83. In particular, when there are a plurality of advertisement targets in the cursor area, the advertisement display step may form an advertisement list and display the advertisement contents in the list. In addition, the advertisement display step may form an advertisement window in the form of a pop-up window and display it on the screen.

도 19는 본 발명의 제8실시예에 따른 스마트 디스플레이의 구성도이다.19 is a configuration diagram of a smart display according to an eighth embodiment of the present invention.

도 19를 참조하여 설명하면, 스마트 디스플레이(10)는 입력부(11), 출력부(12), 제어부(1915), 통신부(17), 및 저장부(18)를 포함한다. 제어부(1915)는 컨텐츠 수신 모듈(1915a), 화면 캡쳐 모듈(1915b), 상품 인식 모듈(1915c), 및 광고 로딩 모듈(1915d)을 포함한다.Referring to FIG. 19, the smart display 10 includes an input unit 11, an output unit 12, a controller 1915, a communication unit 17, and a storage unit 18. The controller 1915 includes a content receiving module 1915a, a screen capture module 1915b, a product recognition module 1915c, and an advertisement loading module 1915d.

컨텐츠 수신 모듈(1915a)은 동영상 데이터와 함께 동영상 데이터에 결합된 광고 데이터를 함께 수신한다. 촬영된 이후에 동영상 데이터에 광고 데이터가 결합되며, 컨텐츠 수신 모듈(1915a)은 광고 데이터(72)를 동영상 데이터와 함께 수신한다. The content receiving module 1915a receives the video data together with the advertisement data coupled to the video data. After the image is captured, the advertisement data is combined with the video data, and the content receiving module 1915a receives the advertisement data 72 together with the video data.

화면 캡쳐 모듈(1915b)은 화면에 표시된 프레임을 이미지 파일로 저장한다. 화면 캡쳐 모듈(1915b)은 이미지를 생성하고, 이미지에 광고를 결합하여 저장한다.The screen capture module 1915b stores the frame displayed on the screen as an image file. The screen capture module 1915b generates an image and combines and stores an advertisement in the image.

상품 인식 모듈(1915c)은 상품이 존재하는 지점이 선택될 때, 상품을 식별한다. 상품 인식 모듈은 캡쳐 이미지에서 어느 하나의 지점이 클릭될 때, 클릭된 지점을 포함하는 영역을 특정하는 영역 선택 유닛과 상품 영역에 나타난 이미지와 상기 광고 데이터에 포함된 상품 이미지를 비교하여 상품을 식별하는 상품 검색 유닛을 포함한다.The product recognition module 1915c identifies a product when a point at which the product exists is selected. When any one point in the captured image is clicked, the product recognition module identifies a product by comparing the image shown in the product region with the region selection unit specifying the region including the clicked point and the product image included in the advertisement data. And a product searching unit.

영역 선택 유닛은 선택된 지점과 색상 또는 무늬가 동일한 영역들의 둘레를 따라 이어진 테두리를 형성하고, 테두리 내부를 상품 영역으로 형성한다.The area selection unit forms a border along the periphery of areas having the same color or pattern as the selected point, and forms the inside of the border as a product area.

화면에서 사용자가 리모컨 등을 이용하여 상품이 존재하는 지점을 클릭하면 영역 선택 유닛이 상품이 존재하는 영역을 특정하여 상품 영역을 형성한다. 영역 선택 유닛은 상품이 존재하는 영역과 주변 영역을 색상, 형상 등의 인자를 고려하여 구별한다. When a user clicks a point where a product exists on the screen using a remote controller or the like, the area selection unit specifies a region where the product exists to form a product region. The area selection unit distinguishes between the area where the product exists and the surrounding area in consideration of factors such as color and shape.

상품 검색 유닛은 상품 영역에 나타난 이미지와 광고 데이터에 포함된 상품 이미지를 비교하여 상품을 식별한다. 선택된 프레임에는 프레임에 나타난 상품에 대한 광고 데이터가 결합되어 있으며, 광고 데이터는 상푸 이미지와 상품 정보를 포함한다. 상품 검색 유닛은 선택된 상품의 이미지와 일치하는 이미지를 검색한다.The product search unit identifies the product by comparing the image displayed in the product area with the product image included in the advertisement data. The selected frame is combined with advertisement data for the products shown in the frame, and the advertisement data includes the image and product information. The product search unit searches for an image that matches the image of the selected product.

광고 로딩 모듈(1915d)은 검색된 상품에 대한 광고를 화면에 표시한다. 광고 로딩 모듈(1915d)은 광고 데이터의 불투명도를 가감하는데, 상품이 검색되면 광고 데이터의 불투명도를 증가시켜서 광고 데이터가 포함된 광고창이 화면에 나타나게 한다.The advertisement loading module 1915d displays an advertisement for the found product on the screen. The advertisement loading module 1915d adds or subtracts the opacity of the advertisement data. When a product is found, the advertisement loading module 1915d increases the opacity of the advertisement data so that the advertisement window containing the advertisement data is displayed on the screen.

광고 로딩 모듈(1915d)은 광고창을 화면의 하단 모서리 등 지정된 위치에 생성할 수 있으며, 다른 상품이 클릭되면 이전 광고창은 사라지고 새로 선택된 광고창만 화면에 표시될 수 있다.The advertisement loading module 1915d may generate an advertisement window at a designated position such as a bottom corner of the screen. When another product is clicked, the previous advertisement window may disappear and only the newly selected advertisement window may be displayed on the screen.

광고 로딩 모듈(1915d)은 광고창이 생성될 때, 화면을 일시 정지하고 정지 시부터 화면을 저장할 수 있다. 광고 로딩 모듈(1913c)은 광고창에 위치한 취소 아이콘이 클릭되면 광고창을 사라지게 한다. 또한, 광고 로딩 모듈(1915d)은 취소 아이콘이 클릭되면 일시 정지된 화면을 저장된 정지 이후 프레임부터 다시 재생하여 사용자에게 제공할 수 있다.The advertisement loading module 1915d may pause the screen when the advertisement window is generated and store the screen from the pause. The advertisement loading module 1913c causes the advertisement window to disappear when the cancel icon located in the advertisement window is clicked. Also, when the cancel icon is clicked, the advertisement loading module 1915d may replay the paused screen from the frame after the stored stop and provide it to the user.

광고 로딩 모듈(1915d)은 상품에 대한 상세 정보를 제공하는 상세 정보 로딩 유닛을 더 포함할 수 있다. 상세정보 로딩 유닛은 표시된 광고가 선택된 경우 서버에 상품에 대한 상세 정보를 요청하고 이를 수신하여 화면에 표시하는데, 상세 성보는 상품에 대한 다양한 이미지와 상품의 재질, 크기, 색상 등을 포함한다.The advertisement loading module 1915d may further include a detailed information loading unit for providing detailed information about the product. When the displayed advertisement is selected, the detailed information loading unit requests detailed information about the product from the server, receives it, and displays it on the screen. The detailed information includes various images of the product and the material, size, and color of the product.

도 20은 본 발명의 제8실시예에 따른 스마트 디스플레이를 이용한 광고 방법을 나타낸 흐름도이다.20 is a flowchart illustrating an advertisement method using a smart display according to an eighth embodiment of the present invention.

도 20을 참조하여 설명하면, 본 실시예에 따른 스마트 디스플레이를 이용한 광고 방법은 동영상에 광고 데이터를 결합하는 광고 결합 단계(S2001)와 동영상과 동영상에 결합된 광고 데이터를 수신하는 컨텐츠 수신 단계(S2002)와, 동영상을 이미지로 저장하는 화면 캡쳐 단계(S2003)와, 선택된 상품을 인식하는 상품 인식 단계(S204)와 선택된 상품에 대한 광고를 화면에 표시하는 광고 로딩 단계(S2005)를 포함한다.Referring to FIG. 20, in the advertisement method using the smart display according to the present embodiment, an advertisement combining step of combining advertisement data with a video (S2001) and a content receiving step of receiving advertisement data combined with a video and a video (S2002) ), A screen capture step (S2003) of storing a video as an image, a product recognition step (S204) of recognizing the selected product, and an advertisement loading step (S2005) of displaying an advertisement for the selected product on the screen.

광고 결합 단계(S2001)는 컨텐츠 수신 단계(S2002) 이전에 실시되며 촬영된 동영상에서 상품을 인식하고 상품 영역에 광고 데이터를 결합한다. 광고 결합 단계(S2001)는 동영상에 포함된 상품의 형상을 인식하는 형상 인식 단계와 각각의 프레임에 광고를 삽입하는 광고 삽입 단계를 포함한다. 광고 삽입 단계는 각각의 프레임에 광고를 레이어 형태로 삽입하여 광고와 프레임을 결합시킨다. The advertisement combining step S2001 is performed before the content receiving step S2002 and recognizes a product in the captured video and combines the advertisement data in the product area. The advertisement combining step S2001 includes a shape recognition step of recognizing a shape of a product included in a video and an advertisement insertion step of inserting an advertisement into each frame. The advertisement insertion step inserts an advertisement in a layer form in each frame to combine the advertisement and the frame.

형상 인식 단계는 소프트 웨어를 이용하여 동영상에 포함된 상품을 일괄적으로 검색한다. 광고 삽입 단계는 각각의 프레임에 광고를 삽입하되 프레임에 표시되는 상품의 광고를 프레임에 레이어 형태로 결합시킨다. 동영상 데이터는 복수 개의 프레임(71)으로 이루어지며, 통상적으로 1초에 30개 내지 60의 프레임(71)이 화면에 나타난다. 광고 데이터(72)는 이러한 프레임(71)에 각각 결합된다. 광고 데이터(72)는 불투명도(opacity)가 0인 상태로 프레임에 결합되는데, 이에 따라 광고는 동영상이 재생될 때 화면에 나타나지 않는다. In the shape recognition step, the products included in the moving picture are collectively searched using software. The advertisement insertion step inserts an advertisement in each frame, but combines the advertisement of the goods displayed in the frame in the form of a layer in the frame. The video data is composed of a plurality of frames 71, and typically 30 to 60 frames 71 appear on the screen per second. Advertisement data 72 is coupled to each of these frames 71. The advertisement data 72 is coupled to the frame with opacity of zero, so that the advertisement does not appear on the screen when the video is played.

컨텐츠 수신 단계(S2002)는 동영상 데이터와 함께 동영상 데이터에 결합된 광고 데이터를 함께 수신한다.The content receiving step S2002 receives the video data together with the advertisement data combined with the video data.

화면 캡쳐 단계(S2003)는 화면에 표시된 프레임을 이미지 파일로 저장한다. 또한, 화면 캡쳐 단계(S2003)는 이미지를 생성하고, 이미지에 광고를 결합하여 저장한다.The screen capture step S2003 stores the frame displayed on the screen as an image file. In addition, the screen capture step (S2003) generates an image, and combines and stores the advertisement in the image.

상품 인식 단계(S2004)는 상품이 존재하는 지점이 선택될 때, 상품을 식별한다. 사용자가 리모컨 등을 이용하여 상품이 존재하는 영역에 커서를 위치시키고 상품을 선택하면 상품 인식 단계(S2004)는 선택된 지점이 포함된 상품을 식별한다.The product recognition step S2004 identifies a product when a point at which the product exists is selected. When the user places the cursor in the area where the product exists by using a remote controller or the like and selects the product, the product recognition step S2004 identifies a product including the selected point.

상품 인식 단계(S2004)는 선택된 지점 주변 영역을 특정하여 상품 영역을 형성하는 영역 선택 단계와 상기 상품 영역에 나타난 이미지와 광고에 포함된 상품 이미지를 비교하여 상품을 검색하는 상품 검색 단계를 포함한다.The product recognition step S2004 includes a region selection step of specifying a region around the selected point to form a product region, and a product search step of searching for a product by comparing the image displayed in the product region with a product image included in an advertisement.

영역 선택 단계에서는 상품이 존재하는 영역과 주변 영역을 색상, 형상 등의 인자를 고려하여 구별한다. 상품 검색 단계는 프레임에 결합된 광고 이미지에서 상품을 검색하여 상품을 특정한다.In the region selection step, the region in which the product exists and the surrounding region are distinguished in consideration of factors such as color and shape. The product search step specifies a product by searching for the product in the advertisement image coupled to the frame.

광고 로딩 단계(S2005)는 상품이 검색되면 선택된 상품에 대한 광고를 화면에 표시한다. 광고 로딩 단계(S2005)는 광고 데이터의 불투명도를 가감하는데, 상품이 검색되면 광고 데이터의 불투명도를 증가시켜서 광고 데이터가 화면에 나타나게 한다.In the advertisement loading step S2005, when a product is found, an advertisement for the selected product is displayed on the screen. The advertisement loading step S2005 adds or subtracts the opacity of the advertisement data. When a product is found, the advertisement data is increased so that the advertisement data appears on the screen.

광고 로딩 단계(S2005)는 프레임 상에 광고창을 형성하여 광고를 표시한다. 광고 로딩 단계(S2005)에서는 광고창을 화면의 하단 모서리 등 지정된 위치에 생성할 수 있으며, 다른 상품이 클릭되면 이전 광고창은 사라지고 새로 선택된 광고창만 화면에 표시할 수 있다.The advertisement loading step S2005 displays an advertisement by forming an advertisement window on the frame. In the advertisement loading step (S2005), an advertisement window may be generated at a specified position such as a bottom corner of the screen. When another product is clicked, the previous advertisement window may disappear and only the newly selected advertisement window may be displayed on the screen.

또한, 광고 로딩 단계(S2005)는 상품에 대한 상세 정보를 제공하는 상세 정보 로딩 단계를 더 포함할 수 있다. 상세정보 로딩 단계는 표시된 광고가 선택된 경우 서버에 상품에 대한 상세 정보를 요청하고 이를 수신하여 화면에 표시하는데, 상세 성보는 상품에 대한 다양한 이미지와 상품의 재질, 크기, 색상 등을 포함한다.In addition, the advertisement loading step (S2005) may further include a detailed information loading step of providing detailed information about the product. In the detailed information loading step, when the displayed advertisement is selected, the server requests detailed information about the product and displays the received information on the screen. The detailed information includes various images of the product and the material, size, and color of the product.

도 21은 본 발명의 제9실시예에 따른 스마트 디스플레이의 구성도이다.21 is a configuration diagram of a smart display according to a ninth embodiment of the present invention.

도 21을 참조하여 설명하면, 스마트 디스플레이(10)는 입력부(11), 출력부(12), 제어부(2115), 통신부(17), 및 저장부(18)를 포함한다. 제어부(2115)는 컨텐츠 수신 모듈(2115a), 화면 캡쳐 모듈(2115b), 광고 호출 모듈(2115c), 광고 수신 모듈(2115d), 및 광고 로딩 모듈(2115e)을 포함한다.Referring to FIG. 21, the smart display 10 includes an input unit 11, an output unit 12, a control unit 2115, a communication unit 17, and a storage unit 18. The controller 2115 includes a content receiving module 2115a, a screen capture module 2115b, an advertisement calling module 2115c, an advertisement receiving module 2115d, and an advertisement loading module 2115e.

컨텐츠 수신 모듈(2115a)은 동영상 데이터와 함께 동영상 데이터에 결합된 호출 코드를 수신하며 전송된 동영상 데이터와 호출 코드를 일시 저장한다.The content receiving module 2115a receives a call code coupled to the video data together with the video data and temporarily stores the transmitted video data and the call code.

동영상 데이터는 촬영된 이후에 호출 코드와 결합되며, 호출 코드는 동영상을 이루는 각 프레임에 결합되어 함께 전송된다. 소프트웨어를 이용하여 동영상에 포함된 광고대상을 식별하여 광고대상에 대한 광고 데이터를 호출하는 호출 코드를 광고대상이 위치하는 오브젝트 레이어에 결합시킨다.After the video data is captured, the video code is combined with the calling code, and the calling code is combined with each frame constituting the video and transmitted together. The call code for identifying the advertisement target included in the video using software is combined with the object layer in which the advertisement target is located.

화면 캡쳐 모듈(2115b)은 화면에 표시된 프레임을 이미지로 저장한다. 화면 캡쳐 모듈(2115b)은 이미지를 생성하고, 이미지에서 광고대상이 존재하는 영역에 신호를 발생시키는 오브젝트 레이어를 결합하여 저장한다. 오브젝트 레이어는 최초 전송된 프레임에 결합되어 있으며, 이미지 저장 시에 오브젝트 레이어도 함께 저장한다. 이에 따라 이미지에서 광고대상을 클릭하면 신호를 발생시킬 수 있다. The screen capture module 2115b stores the frame displayed on the screen as an image. The screen capture module 2115b generates an image and combines and stores an object layer that generates a signal in an area where an advertisement target exists in the image. The object layer is combined with the first transmitted frame, and also stores the object layer when the image is saved. Accordingly, when the advertisement target is clicked on the image, a signal may be generated.

또한, 화면 캡쳐 모듈(2115b)은 오브젝트 레이어에 호출 코드를 결합하여 저장한다. 이에 따라 광고대상을 클릭하면 호출 코드를 인식하여 신호를 발생시킬 수 있다.In addition, the screen capture module 2115b combines and stores the calling code in the object layer. Accordingly, when the advertisement target is clicked, a call code may be recognized to generate a signal.

광고 호출 모듈(2115c)은 이미지에서 광고대상이 선택되면 선택된 오브젝트 레이어에 결합된 호출 코드를 인식하고 호출 코드를 서버에 전송한다. 광고 호출 모듈(2115c)은 코드 인식 유닛과 코드 전송 유닛을 포함한다. 코드 인식 유닛은 선택된 광고대상에 결합된 코드를 식별한다. 사용자가 리모컨, 무선 마우스 등을 이용하여 화면에 나타난 광고대상을 클릭하면 호출 코드가 활성화되는데, 코드 인식 유닛은 활성화된 코드를 식별한다.When the advertisement target is selected in the image, the advertisement calling module 2115c recognizes the calling code coupled to the selected object layer and transmits the calling code to the server. The advertisement call module 2115c includes a code recognition unit and a code transmission unit. The code recognition unit identifies a code coupled to the selected advertisement target. When the user clicks on the advertisement object displayed on the screen using a remote controller or a wireless mouse, the calling code is activated, and the code recognition unit identifies the activated code.

코드 전송 유닛은 인식된 호출 코드를 통신망을 이용하여 서버로 전송하여 광고 데이터를 요청한다. 서버에는 해당 컨텐츠에 포함된 광고대상에 대한 광고 목록이 저장되어 있으며, 각 광고 목록에는 해당 광고를 식별하고 호출하기 위한 코드가 결합되어 있다. 광고 데이터에 결합된 코드와 대응되는 호출 코드가 전송되면 해당되는 광고를 검색하여 스마트 디스플레이로 전송한다.The code transmitting unit requests the advertisement data by transmitting the recognized calling code to the server using a communication network. The server stores a list of advertisements for advertisement targets included in the content, and each advertisement list is combined with code for identifying and calling the advertisement. When the call code corresponding to the code coupled to the advertisement data is transmitted, the corresponding advertisement is retrieved and transmitted to the smart display.

광고 수신 모듈(2115d)은 서버에서 전송된 광고를 수신하고 일시 저장한다. 광고는 화면에 표시될 광고창 데이터 형태로 전송될 수 있으며, 이미지와 광고대상 정보를 포함하는 데이터 형태로 전송될 수 있다. The advertisement receiving module 2115d receives and temporarily stores an advertisement transmitted from a server. The advertisement may be transmitted in the form of advertisement window data to be displayed on the screen, and may be transmitted in the form of data including an image and advertisement target information.

광고 로딩 모듈(2115e)은 검색된 광고대상의 목록에 따라 광고대상의 코드에 연결된 광고를 화면에 표시한다. 광고 로딩 모듈(2115e)은 광고창 생성 유닛을 포함하고, 광고창 생성 유닛은 이미지와 광고대상의 정보를 포함하는 광고 데이터를 이용하여 화면에 표시될 광고창을 생성한다. 다만, 광고 데이터가 광고창 형태로 전송된 경우에는 광고창 생성 유닛은 생략될 수 있다. 광고창에는 광고대상을 판매하는 웹사이트로 이동할 수 있도록 웹사이트가 링크된 아이콘이 표시될 수 있으며, 광고대상에 대한 가격비교를 제공하기 위한 가격 비교 웹사이트가 링크된 아이콘이 표시될 수 있다.The advertisement loading module 2115e displays an advertisement connected to the code of the advertisement target on the screen according to the searched advertisement target list. The advertisement loading module 2115e includes an advertisement window generating unit, and the advertisement window generating unit generates an advertisement window to be displayed on the screen by using advertisement data including an image and information of an advertisement target. However, when the advertisement data is transmitted in the form of an advertisement window, the advertisement window generating unit may be omitted. The advertisement window may display an icon linked to the website so as to move to a website selling the advertisement target, and an icon linked to a price comparison website for providing a price comparison for the advertisement target.

광고 로딩 모듈(2115e)은 광고창을 화면의 하단 모서리 등 지정된 위치에 생성할 수 있으며, 광고대상과 인접한 위치에 생성할 수 있다. 한번 광고창이 생성되면 최초 클릭된 프레임이 화면에서 사라지더라도 광고창은 화면에 남아 있으며 생성된 위치에 그대로 존재하게 된다. 광고 로딩 모듈(2115e)은 광고창에 위치한 취소 아이콘이 클릭되면 광고창을 사라지게 한다. The advertisement loading module 2115e may generate the advertisement window at a specified position such as a lower edge of the screen and may generate the advertisement window at a position adjacent to the advertisement target. Once the ad window is created, even if the first clicked frame disappears from the screen, the ad window remains on the screen and remains in the created position. The advertisement loading module 2115e causes the advertisement window to disappear when the cancel icon located in the advertisement window is clicked.

또한, 광고 로딩 모듈(2115e)은 광고대상에 대한 상세 정보를 제공하는 상세 정보 로딩 유닛을 더 포함할 수 있다. 상세정보 로딩 유닛은 표시된 광고가 선택된 경우 서버에 광고대상에 대한 상세 정보를 요청하고 이를 수신하여 화면에 표시하는데, 상세 성보는 광고대상에 대한 다양한 이미지와 광고대상의 재질, 크기, 색상 등을 포함한다.In addition, the advertisement loading module 2115e may further include a detailed information loading unit for providing detailed information on the advertisement target. When the displayed advertisement is selected, the detailed information loading unit requests detailed information about the advertisement target from the server, receives it, and displays it on the screen. The detail information includes various images of the advertisement target and the material, size, and color of the advertisement target. do.

도 22는 본 발명의 제9실시예에 따른 스마트 디스플레이를 이용한 광고 방법을 나타낸 흐름도이다.22 is a flowchart illustrating an advertisement method using a smart display according to a ninth embodiment of the present invention.

도 22를 참조하여 설명하면, 본 실시예에 따른 스마트 디스플레이를 이용한 광고 방법은 동영상에 광고 데이터를 결합하는 광고 결합 단계(S2201)와 동영상과 동영상에 결합된 광고 데이터를 수신하는 컨텐츠 수신 단계(S2202)와, 동영상을 이미지로 저장하는 화면 캡쳐 단계(S2203)와, 전송된 컨텐츠에서 선택된 광고대상의 광고를 호출하는 광고 호출 단계(S2204)와, 광고를 수신하는 광고 수신 단계(S2205) 및 호출된 광고를 화면에 표시하는 광고 로딩 단계(S2206)를 포함한다.Referring to FIG. 22, in the advertisement method using the smart display according to the present embodiment, an advertisement combining step of combining advertisement data with a video (S2201) and a content receiving step of receiving advertisement data combined with a video and a video (S2202) ), A screen capture step (S2203) for storing a video as an image, an advertisement call step (S2204) for calling an advertisement of an advertisement target selected from the transmitted content, an advertisement reception step (S2205) for receiving an advertisement, and the called Ad loading step (S2206) for displaying the advertisement on the screen.

광고 결합 단계(S2201)는 컨텐츠 수신 단계(S2202) 이전에 실시되며 촬영된 동영상에서 광고대상을 인식하고 오브젝트 레이어를 생성하며, 오브젝트 레이어에 광고 데이터를 결합한다. 광고 결합 단계(S2201)는 동영상에 포함된 광고대상의 형상, 모양, 색깔을 구별하여 광고대상을 식별하는 광고대상 인식 단계와 오브젝트 레이어를 생성하여 광고대상이 위치하는 영역에 결합하는 오브젝트 레이어 생성 단계와 오브젝트 레이어에 호출 코드를 결합하는 코드 결합 단계를 포함한다.The advertisement combining step S2201 is performed before the content receiving step S2202 and recognizes an advertisement target in the photographed video, generates an object layer, and combines the advertisement data with the object layer. Advertisement combining step (S2201) is an object recognition step for identifying an advertisement target by distinguishing the shape, shape, and color of the advertisement target included in the video, and object layer generation step for generating an object layer and combining it with the area where the advertisement target is located. And a code combining step of associating the calling code with the object layer.

광고대상 인식 단계는 소프트 웨어를 이용하여 동영상에 포함된 광고대상을 일괄적으로 검색하며, 광고대상의 모양과 색상을 고려하여 광고대상을 인식한다. In the advertisement target recognition step, the advertisement target included in the video is collectively searched using software, and the advertisement target is recognized in consideration of the shape and color of the advertisement target.

오브젝트 레이어 생성 단계는 식별된 광고대상의 형상과 동일 또는 유사한 형상으로 오브젝트 레이어를 생성하고, 프레임에 오브젝트 레이어를 결합시킨다. 오브젝트 레이어 생성 단계는 오브젝트 레이어를 투명하게 형성하여 광고대상이 위치하는 영역에 오브젝트 레이어를 결합한다.The object layer generating step generates an object layer in the same or similar shape as that of the identified advertisement target, and combines the object layer in the frame. The object layer generating step forms the object layer transparently and combines the object layer in the area where the advertisement target is located.

오브젝트 레이어 생성 단계는 하나의 프레임에 복수개의 오브젝트 레이어를 결합하되, 복수개의 오브젝트 레이어를 적층 배열한다. 오브젝트 레이어 생성 단계는 일부의 오브젝트 레이어를 프레임상에서 중첩 배열하며, 일부의 오브젝트 레이어는 동일한 평면 상에 위치하도록 수평방향으로 평행하게 배열한다. In the object layer generating step, a plurality of object layers are combined in one frame, and a plurality of object layers are stacked and arranged. The object layer generating step overlaps some object layers on the frame, and some object layers are arranged in parallel in the horizontal direction so as to be located on the same plane.

또한, 오브젝트 레이어 생성 단계는 상품으로 이루어진 광고대상에 결합된 제1 오브젝트 레이어와 서비스로 이루어진 광고대상에 결합된 제2 오브젝트 레이어를 생성하고, 제1 오브젝트 레이어와 상기 제2 오브젝트 레이어를 중첩 배열할 수 있다. 서비스에 대한 제2 오브젝트 레이어는 비교적 넓은 면적으로 형성되고 상품에 대한 제1 오브젝트 레이어는 좁은 면적으로 형성된다. 이에 따라 제1 오브젝트 레이어와 제2 오브젝트 레이어를 중첩되게 배열함으로써 사용자가 제1 오브젝트 레이어 또는 제2 오브젝트 레이어를 선택할 수 있다.In addition, the object layer generating step may generate a second object layer coupled to the advertisement object consisting of a first object layer and a service coupled to the advertisement object made of goods, and overlapping and arranging the first object layer and the second object layer. Can be. The second object layer for services is formed in a relatively large area and the first object layer for goods is formed in a narrow area. Accordingly, the user can select the first object layer or the second object layer by arranging the first object layer and the second object layer to overlap each other.

코드 결합 단계는 광고대상이 위치하는 오브젝트 레이어에 호출 코드를 결합한다. 호출 코드에는 광고대상에 대한 정보 및 광고에 대한 정보가 포함되어 있다. 코드 결합 단계는 오브젝트 레이어가 선택될 때 신호가 생성되도록 오브젝트 레이어를 가공하여 오브젝트 레이어를 보이지 않는 아이콘으로 형성한다.The code combining step combines the calling code with the object layer where the advertisement target is located. The calling code contains information about the advertisement target and information about the advertisement. In the code combining step, the object layer is processed to form an invisible icon so that a signal is generated when the object layer is selected.

또한, 광고 결합 단계(S2201)는 호출 코드와 광고 데이터를 연결하는 광고 연결 단계를 포함한다. 광고 연결 단계는 광고 데이터에 해당 광고대상과 결합된 호출 코드와 대응되는 코드를 결합하여 호출 코드와 광고 데이터를 연결시킨다.In addition, the advertisement combining step S2201 includes an advertisement connecting step of connecting the calling code and the advertisement data. In the advertisement linking step, the call data and the advertisement data are connected by combining the code corresponding to the call code coupled with the corresponding advertisement object to the advertisement data.

컨텐츠 수신 단계(S2202)는 동영상 데이터와 함께 동영상 데이터에 결합된 호출 코드를 수신한다. 동영상 데이터는 동영상을 구성하는 프레임과 프레임에 결합된 호출 코드를 포함하며, 광고 데이터는 호출 코드와 연결된 광고대상 정보와 광고대상 이미지를 포함한다.The content receiving step S2202 receives a call code coupled to the video data together with the video data. The video data includes a frame constituting a video and a call code coupled to the frame, and the advertisement data includes advertisement target information and an advertisement target image associated with the call code.

화면 캡쳐 단계(S2203)는 캡쳐 신호가 입력되면 신호가 입력될 때 화면에 나타난 프레임을 이미지로 저장한다. 또한, 화면 캡쳐 단계(S2203)는 이미지를 생성하고, 이미지에서 광고대상이 위치하는 영역에 신호를 발생시키는 오브젝트 레이어를 결합하여 저장한다. 오브젝트 레이어는 최초 전송된 프레임에 결합되어 있으며, 이미지 저장 시에 오브젝트 레이어도 함께 저장한다. 이에 따라 이미지에서 광고대상을 클릭하면 신호를 발생시킬 수 있다.When the capture signal is input, the screen capture step S2203 stores a frame displayed on the screen as an image when the signal is input. In addition, the screen capture step (S2203) generates an image, and combines and stores an object layer that generates a signal in an area where an advertisement target is located in the image. The object layer is combined with the first transmitted frame, and also stores the object layer when the image is saved. Accordingly, when the advertisement target is clicked on the image, a signal may be generated.

화면 캡쳐 단계(S2203)는 오브젝트 레이어에 호출 코드를 결합하여 저장한다. 이에 따라 광고대상을 클릭하면 호출 코드를 인식하여 신호를 발생시킬 수 있다. The screen capture step S2203 combines and stores the calling code in the object layer. Accordingly, when the advertisement target is clicked, a call code may be recognized to generate a signal.

광고 호출 단계(S2204)는 선택된 오브젝트 레이어에 결합된 호출 코드를 인식하고 호출 코드를 서버에 전송한다. 광고 호출 단계(S2204)는 오브젝트 레이어가 사용자에 의하여 클릭 될 때, 호출 코드를 식별하고 호출 코드를 전송한다.The advertisement call step S2204 recognizes the call code coupled to the selected object layer and transmits the call code to the server. The advertisement call step S2204 identifies the calling code and transmits the calling code when the object layer is clicked by the user.

광고 호출 단계(S2204)는 선택된 오브젝트 레이어에 결합된 호출 코드를 식별하는 코드 인식 단계와 인식된 호출 코드를 서버에 전송하는 코드 전송 단계, 및 호출 코드에 링크된 광고 데이터를 상기 서버에서 검색하는 광고 검색 단계를 포함한다.The advertisement calling step S2204 may include a code recognizing step of identifying a calling code coupled to a selected object layer, a code transmitting step of transmitting a recognized calling code to a server, and an advertisement for retrieving advertisement data linked to a calling code from the server. A search step.

코드 인식 단계는 선택된 광고대상에 결합된 코드를 식별한다. 사용자가 리모컨, 무선 마우스 등을 이용하여 화면에 나타난 광고대상을 클릭하면 호출 코드가 활성화되는데, 코드 인식 단계에서는 이러한 활성화된 코드를 식별한다. 코드 전송 단계는 통신망을 이용하여 인식된 호출 코드를 서버로 전송하여 광고 데이터를 요청한다 The code recognition step identifies the code coupled to the selected advertisement target. When the user clicks on the advertisement target displayed on the screen by using a remote controller or a wireless mouse, the calling code is activated, and the code recognition step identifies the activated code. The code transmission step requests advertisement data by transmitting a recognized calling code to a server using a communication network.

광고 검색 단계는 활성화된 호출 코드와 대응되는 광고 데이터를 서버에서 검색한다. 서버에는 해당 컨텐츠에 포함된 광고대상에 대한 광고 목록이 저장되어 있으며, 각 광고 목록에는 해당 광고를 식별하고 호출하기 위한 코드가 결합되어 있다. 광고 데이터에 결합된 코드와 대응되는 호출 코드가 전송되면 해당되는 광고를 검색하여 스마트 디스플레이로 전송한다.The advertisement retrieval step retrieves advertisement data corresponding to the activated calling code from the server. The server stores a list of advertisements for advertisement targets included in the content, and each advertisement list is combined with code for identifying and calling the advertisement. When the call code corresponding to the code coupled to the advertisement data is transmitted, the corresponding advertisement is retrieved and transmitted to the smart display.

광고 수신 단계(S2205)는 서버로부터 광고 데이터를 수신하여 저장한다. 광고는 화면에 표시될 광고창 데이터 형태로 전송될 수 있으며, 이미지와 광고대상 정보를 포함하는 데이터 형태로 전송될 수 있다. The advertisement receiving step S2205 receives and stores advertisement data from a server. The advertisement may be transmitted in the form of advertisement window data to be displayed on the screen, and may be transmitted in the form of data including an image and advertisement target information.

광고 로딩 단계(S2206)는 검색된 광고대상의 목록에 따라 광고대상의 코드에 연결된 광고를 화면에 표시한다. 광고 로딩 단계(S206)는 화면에 광고창을 형성하고 광고창에 광고를 표시할 수 있으며, 화면을 분할하여 광고 표시 영역을 형성하고 광고 표시 영역에 광고를 표시할 수 있다.In the advertisement loading step (S2206), the advertisement connected to the code of the advertisement target is displayed on the screen according to the searched advertisement target list. In the advertisement loading step (S206), an advertisement window may be formed on the screen and an advertisement may be displayed on the advertisement window, and the advertisement may be divided into a screen to form an advertisement display region, and the advertisement may be displayed on the advertisement display region.

또한, 광고 로딩 단계(S2206)는 광고대상에 대한 상세 정보를 제공하는 상세 정보 로딩 단계를 더 포함할 수 있다. 상세정보 로딩 단계는 표시된 광고가 선택된 경우 서버에 광고대상에 대한 상세 정보를 요청하고 이를 수신하여 화면에 표시하는데, 상세 성보는 광고대상에 대한 다양한 이미지와 광고대상의 재질, 크기, 색상 등을 포함한다.In addition, the advertisement loading step (S2206) may further include a detailed information loading step of providing detailed information on the advertisement target. In the detail loading step, when the displayed advertisement is selected, the server requests detailed information about the advertisement target, receives it, and displays it on the screen. The detailed information includes various images of the advertisement target and the material, size, and color of the advertisement target. do.

도 23은 본 발명의 제10실시예에 따른 스마트 디스플레이의 구성도이다.23 is a configuration diagram of a smart display according to a tenth embodiment of the present invention.

도 23을 참조하여 설명하면, 스마트 디스플레이(10)는 입력부(11), 출력부(12), 제어부(2315), 통신부(17), 및 저장부(18)를 포함한다. 제어부(2315)는 컨텐츠 수신 모듈(2315a), 화면 캡쳐 모듈(2315b), 광고 호출 모듈(2315c), 및 광고 로딩 모듈(2315d)을 포함한다.Referring to FIG. 23, the smart display 10 includes an input unit 11, an output unit 12, a control unit 2315, a communication unit 17, and a storage unit 18. The controller 2315 includes a content receiving module 2315a, a screen capture module 2315b, an advertisement calling module 2315c, and an advertisement loading module 2315d.

컨텐츠 수신 모듈(2315a)은 동영상 데이터와 함께 동영상 데이터에 결합된 광고 데이터를 수신하며 전송된 동영상 데이터와 광고 데이터를 일시 저장한다.The content receiving module 2315a receives the advertisement data coupled to the video data together with the video data and temporarily stores the transmitted video data and the advertisement data.

동영상 데이터는 촬영된 이후에 광고 데이터와 결합되며, 광고 데이터는 동영상 데이터와 함께 전송된다. 소프트웨어를 이용하여 동영상에 포함된 광고대상을 식별하고 광고 데이터를 호출하는 호출 태그를 광고대상이 위치하는 오브젝트 레이어에 결합시킨다.After the video data is captured, the video data is combined with the advertisement data, and the advertisement data is transmitted together with the video data. The call tag that identifies the advertisement target included in the video and calls the advertisement data using software is combined with the object layer where the advertisement target is located.

광고 데이터는 각 호출 태그와 연결되어 있으며, 호출 태그를 매개로 동영상 데이터에 결합된다. 광고 데이터는 이미지와 광고대상에 대한 정보를 포함하는데, 광고대상 정보는 상표, 가격, 최저가, 판매 웹사이트 등을 포함할 수 있다. 광고 데이터는 화면에 표시되는 광고창 형태로 이루어질 수 있으며, 이미지와 광고대상 정보를 포함하는 표 형태로 이루어질 수 있다. 컨텐츠에는 복수 개의 광고대상이 포함되어 있는 바, 복수 개의 광고 데이터가 각각의 상 품에 대한 호출 태그와 결합되어 있다.The advertisement data is associated with each call tag and is combined with the video data through the call tag. The advertisement data includes information about an image and an advertisement target, and the advertisement target information may include a trademark, a price, a lowest price, a sales website, and the like. The advertisement data may be in the form of an advertisement window displayed on the screen, and may be in the form of a table including an image and advertisement target information. The content includes a plurality of advertisement targets, and the plurality of advertisement data is combined with the call tag for each product.

화면 캡쳐 모듈(2315b)은 화면에 표시된 프레임을 이미지로 저장한다. 화면 캡쳐 모듈(2315b)은 이미지를 생성하고, 이미지에서 광고대상이 존재하는 영역에 신호를 발생시키는 오브젝트 레이어를 결합하여 저장한다. 오브젝트 레이어는 최초 전송된 프레임에 결합되어 있으며, 이미지 저장 시에 오브젝트 레이어도 함께 저장한다. 이에 따라 이미지에서 광고대상을 클릭하면 신호를 발생시킬 수 있다. The screen capture module 2315b stores the frame displayed on the screen as an image. The screen capture module 2315b generates an image and combines and stores an object layer that generates a signal in an area where an advertisement target exists in the image. The object layer is combined with the first transmitted frame, and also stores the object layer when the image is saved. Accordingly, when the advertisement target is clicked on the image, a signal may be generated.

또한, 화면 캡쳐 모듈(2315b)은 오브젝트 레이어에 호출 태그를 결합하여 저장한다. 이에 따라 광고대상을 클릭하면 호출 태그를 인식하여 신호를 발생시킬 수 있다. 또한, 화면 캡쳐 모듈(2315b)은 호출 태그와 연결된 광고 데이터를 이미지에 결합하여 저장한다. 이에 따라 이미지에 표시된 광고대상을 클릭하면 이미지에 결합된 광고 데이터를 화면에 표시할 수 있다.In addition, the screen capture module 2315b combines and stores the call tag in the object layer. Accordingly, when the advertisement target is clicked, a call tag may be recognized and a signal may be generated. In addition, the screen capture module 2315b combines and stores the advertisement data associated with the call tag in the image. Accordingly, when the advertisement target displayed on the image is clicked on, the advertisement data coupled to the image can be displayed on the screen.

광고 호출 모듈(2315c)은 선택된 오브젝트 레이어에 결합된 호출 태그를 인식하고 이에 결합된 광고를 검색한다. 광고 호출 모듈은 태그 인식 유닛과 광고 검색 유닛을 포함한다. 태그 인식 유닛은 선택된 광고대상에 결합된 태그를 식별한다. 사용자가 리모컨, 무선 마우스 등을 이용하여 화면에 나타난 광고대상을 클릭하면 호출 태그가 활성화되는데, 태그 인식 유닛은 활성화된 태그를 식별한다.The advertisement call module 2315c recognizes the call tag coupled to the selected object layer and retrieves the advertisement coupled thereto. The advertisement calling module includes a tag recognition unit and an advertisement search unit. The tag recognition unit identifies a tag coupled to the selected advertisement target. When the user clicks on the advertisement object displayed on the screen using a remote controller or a wireless mouse, the calling tag is activated, and the tag recognition unit identifies the activated tag.

광고 검색 유닛은 활성화된 호출 태그와 연결된 광고를 전송된 컨텐츠에서 검색한다. 컨텐츠에는 복수 개의 광고가 결합되어 있으며, 화면에 나타날 광고는 사용자가 선택한 광고대상에 대한 광고 인바, 태그 검색 유닛은 광고 데이터에서 활성화된 태그와 연결된 광고를 검색한다.The advertisement retrieval unit retrieves the advertisement associated with the activated call tag from the transmitted content. A plurality of advertisements are combined in the content, and an advertisement to be displayed on the screen is an advertisement for the advertisement target selected by the user, and the tag search unit searches for an advertisement associated with the activated tag in the advertisement data.

광고 로딩 모듈(2315d)은 광고창 생성 유닛을 포함하고, 광고창 생성 유닛은 이미지와 광고대상의 정보를 포함하는 광고 데이터를 이용하여 화면에 표시될 광고창을 생성한다.The advertisement loading module 2315d includes an advertisement window generating unit, and the advertisement window generating unit generates an advertisement window to be displayed on the screen by using advertisement data including an image and information of an advertisement target.

도 24는 본 발명의 제10실시예에 따른 스마트 디스플레이를 이용한 광고 방법을 나타낸 흐름도이다.24 is a flowchart illustrating an advertisement method using a smart display according to a tenth embodiment of the present invention.

도 24를 참조하여 설명하면, 본 실시예에 따른 스마트 디스플레이를 이용한 광고 방법은 동영상에 광고 데이터를 결합하는 광고 결합 단계(S2401)와 동영상과 동영상에 결합된 광고 데이터를 수신하는 컨텐츠 수신 단계(S2402)와, 동영상을 이미지로 저장하는 화면 캡쳐 단계(S2403)와, 전송된 컨텐츠에서 선택된 광고대상의 광고를 호출하는 광고 호출 단계(S2404), 및 호출된 광고를 화면에 표시하는 광고 로딩 단계(S2405)를 포함한다.Referring to FIG. 24, in the advertisement method using the smart display according to the present embodiment, an advertisement combining step of combining advertisement data with a video (S2401) and a content receiving step of receiving advertisement data combined with a video and a video (S2402) ), A screen capture step (S2403) for storing a video as an image, an advertisement call step (S2404) for calling an advertisement of an advertisement target selected from the transmitted content, and an advertisement loading step (S2405) for displaying the called advertisement on the screen. ).

광고 결합 단계(S2401)는 컨텐츠 수신 단계(S2402) 이전에 실시되며 촬영된 동영상에서 광고대상을 인식하고 오브젝트 레이어를 생성하며, 오브젝트 레이어에 광고 데이터를 결합한다. 광고 결합 단계(S2401)는 동영상에 포함된 광고대상의 형상, 모양, 색깔을 구별하여 광고대상을 식별하는 광고대상 인식 단계와 오브젝트 레이어를 생성하여 광고대상이 위치하는 영역에 결합하는 오브젝트 레이어 생성 단계와 오브젝트 레이어에 호출 태그를 결합하는 태그 결합 단계를 포함한다.The advertisement combining step S2401 is performed before the content receiving step S2402 and recognizes an advertisement target in the captured video, generates an object layer, and combines the advertisement data with the object layer. Advertisement combining step (S2401) is an advertisement object recognition step of identifying the advertisement target by distinguishing the shape, shape, and color of the advertisement target included in the video, and object layer generation step of generating an object layer and combining it with the area where the advertisement target is located And a tag combining step of associating the calling tag with the object layer.

광고대상 인식 단계는 소프트 웨어를 이용하여 동영상에 포함된 광고대상을 일괄적으로 검색하며, 광고대상의 모양과 색상을 고려하여 광고대상을 인식한다. In the advertisement target recognition step, the advertisement target included in the video is collectively searched using software, and the advertisement target is recognized in consideration of the shape and color of the advertisement target.

오브젝트 레이어 생성 단계는 식별된 광고대상의 형상과 동일 또는 유사한 형상으로 오브젝트 레이어를 생성하고, 프레임에 오브젝트 레이어를 결합시킨다. 오브젝트 레이어 생성 단계는 오브젝트 레이어를 투명하게 형성하여 광고대상이 위치하는 영역에 오브젝트 레이어를 결합한다.The object layer generating step generates an object layer in the same or similar shape as that of the identified advertisement target, and combines the object layer in the frame. The object layer generating step forms the object layer transparently and combines the object layer in the area where the advertisement target is located.

오브젝트 레이어 생성 단계는 하나의 프레임에 복수개의 오브젝트 레이어를 결합하되, 복수개의 오브젝트 레이어를 적층 배열한다. 오브젝트 레이어 생성 단계는 일부의 오브젝트 레이어를 프레임상에서 중첩 배열하며, 일부의 오브젝트 레이어는 동일한 평면 상에 위치하도록 수평방향으로 평행하게 배열한다. In the object layer generating step, a plurality of object layers are combined in one frame, and a plurality of object layers are stacked and arranged. The object layer generating step overlaps some object layers on the frame, and some object layers are arranged in parallel in the horizontal direction so as to be located on the same plane.

또한, 오브젝트 레이어 생성 단계는 상품으로 이루어진 광고대상에 결합된 제1 오브젝트 레이어와 서비스로 이루어진 광고대상에 결합된 제2 오브젝트 레이어를 생성하고, 제1 오브젝트 레이어와 상기 제2 오브젝트 레이어를 중첩 배열할 수 있다. 서비스에 대한 제2 오브젝트 레이어는 비교적 넓은 면적으로 형성되고 상품에 대한 제1 오브젝트 레이어는 좁은 면적으로 형성된다. 이에 따라 제1 오브젝트 레이어와 제2 오브젝트 레이어를 중첩되게 배열함으로써 사용자가 제1 오브젝트 레이어 또는 제2 오브젝트 레이어를 선택할 수 있다.In addition, the object layer generating step may generate a second object layer coupled to the advertisement object consisting of a first object layer and a service coupled to the advertisement object made of goods, and overlapping and arranging the first object layer and the second object layer. Can be. The second object layer for services is formed in a relatively large area and the first object layer for goods is formed in a narrow area. Accordingly, the user can select the first object layer or the second object layer by arranging the first object layer and the second object layer to overlap each other.

태그 결합 단계는 광고대상이 위치하는 오브젝트 레이어에 호출 태그를 결합한다. 호출 태그에는 광고대상에 대한 정보 및 광고에 대한 정보가 포함되어 있다. 태그 결합 단계는 오브젝트 레이어가 선택될 때 신호가 생성되도록 오브젝트 레이어를 가공하여 오브젝트 레이어를 보이지 않는 아이콘으로 형성한다.The tag combining step combines the calling tag with the object layer where the advertisement target is located. The calling tag contains information about the advertisement target and information about the advertisement. The tag combining step processes the object layer so that a signal is generated when the object layer is selected, thereby forming the object layer as an invisible icon.

또한, 광고 결합 단계(S2401)는 호출 태그와 광고 데이터를 연결하는 광고 연결 단계를 포함한다. 광고 연결 단계는 광고 데이터에 해당 광고대상과 결합된 호출 태그와 대응되는 태그를 결합하여 호출 태그와 광고 데이터를 연결시킨다.In addition, the advertisement combining step S2401 includes an advertisement connection step of connecting the call tag and the advertisement data. The advertisement linking step links the call tag and the advertisement data by combining a tag corresponding to the call tag coupled with the corresponding advertisement object to the advertisement data.

컨텐츠 수신 단계(S2402)는 동영상 데이터와 함께 동영상 데이터에 결합된 광고 데이터를 수신하며 전송된 동영상 데이터와 광고 데이터를 일시 저장한다. 동영상 데이터는 동영상을 구성하는 프레임과 프레임에 결합된 호출 태그를 포함하며, 광고 데이터는 호출 태그와 연결된 광고대상 정보와 광고대상 이미지를 포함한다.The content receiving step S2402 receives the advertisement data coupled to the video data together with the video data and temporarily stores the transmitted video data and the advertisement data. The video data includes a frame constituting a video and a call tag coupled to the frame, and the advertisement data includes advertisement object information and an advertisement object image associated with the call tag.

화면 캡쳐 단계(S2403)는 화면에 나타난 동영상을 이미지로 저장한다. 또한, 화면 캡쳐 단계(S2403)는 이미지를 생성하고, 이미지에서 광고대상이 존재하는 영역에 신호를 발생시키는 오브젝트 레이어를 결합하여 저장한다. 오브젝트 레이어는 최초 전송된 프레임에 결합되어 있으며, 이미지 저장 시에 오브젝트 레이어도 함께 저장한다. 이에 따라 이미지에서 광고대상을 클릭하면 신호를 발생시킬 수 있다.Screen capture step (S2403) stores the video displayed on the screen as an image. In addition, the screen capture step (S2403) generates an image, and combines and stores an object layer for generating a signal in the area where the target of the advertisement exists in the image. The object layer is combined with the first transmitted frame, and also stores the object layer when the image is saved. Accordingly, when the advertisement target is clicked on the image, a signal may be generated.

화면 캡쳐 단계(S2403)는 오브젝트 레이어에 호출 태그를 결합하여 저장한다. 이에 따라 광고대상을 클릭하면 호출 태그를 인식하여 신호를 발생시킬 수 있다. 또한, 화면 캡쳐 단계(S2403)는 호출 태그와 연결된 광고 데이터를 이미지에 결합하여 저장한다. 이에 따라 이미지에 표시된 광고대상을 클릭하면 이미지에 결합된 광고 데이터를 화면에 표시할 수 있다.The screen capture step S2403 combines and stores the call tag in the object layer. Accordingly, when the advertisement target is clicked, a call tag may be recognized and a signal may be generated. In addition, the screen capture step (S2403) combines and stores the advertising data associated with the call tag to the image. Accordingly, when the advertisement target displayed on the image is clicked on, the advertisement data coupled to the image can be displayed on the screen.

광고 호출 단계(S2404)는 선택된 오브젝트 레이어에 결합된 호출 태그를 인식하고 이에 결합된 광고를 검색한다. 광고 호출 단계(S2404)는 선택된 오브젝트 레이어에 결합된 호출 태그를 식별하는 태그 인식 단계와 호출 태그에 링크된 광고 데이터를 검색하는 광고 검색 단계를 포함한다.The advertisement call step (S2404) recognizes the call tag coupled to the selected object layer and retrieves the advertisement coupled thereto. The advertisement call step S2404 includes a tag recognition step for identifying a call tag coupled to the selected object layer and an advertisement search step for retrieving advertisement data linked to the call tag.

태그 인식 단계는 선택된 광고대상에 결합된 태그를 식별한다. 사용자가 리모컨, 무선 마우스 등을 이용하여 화면에 나타난 광고대상을 클릭하면 호출 태그가 활성화되는데, 태그 인식 단계에서는 이러한 활성화된 태그를 식별한다.The tag recognition step identifies a tag coupled to the selected advertisement target. When the user clicks on the advertisement target displayed on the screen using a remote controller or a wireless mouse, the calling tag is activated, and the tag recognition step identifies the activated tag.

광고 검색 단계는 활성화된 호출 태그와 연결된 광고를 전송된 컨텐츠에서 검색한다. 컨텐츠에는 복수 개의 광고가 결합되어 있으며, 화면에 나타날 광고는 사용자가 선택한 광고대상에 대한 광고 인바, 광고 검색 단계에서는 광고 데이터에서 활성화된 태그와 연결된 광고를 검색한다.The advertisement retrieval step retrieves the advertisement associated with the activated call tag from the transmitted content. A plurality of advertisements are combined in the content, and an advertisement to be displayed on the screen searches for an advertisement associated with an activated tag in the advertisement data in an advertisement intro to an advertisement target selected by the user, and in an advertisement search step.

광고 로딩 단계(S2405)는 검색된 광고대상의 목록에 따라 광고대상의 태그에 연결된 광고를 화면에 표시한다. 광고 로딩 단계(S2405)는 화면에 광고창을 형성하고 광고창에 광고를 표시할 수 있으며, 화면을 분할하여 광고 표시 영역을 형성하고 광고 표시 영역에 광고를 표시할 수 있다.In the advertisement loading step (S2405), an advertisement connected to the tag of the advertisement target is displayed on the screen according to the searched advertisement target list. In the advertisement loading step (S2405), an advertisement window may be formed on the screen and an advertisement may be displayed on the advertisement window, and the advertisement display area may be divided by splitting the screen to display the advertisement on the advertisement display area.

또한, 광고 로딩 단계(S2405)는 광고대상에 대한 상세 정보를 제공하는 상세 정보 로딩 단계를 더 포함할 수 있다. 상세정보 로딩 단계는 표시된 광고가 선택된 경우 서버에 광고대상에 대한 상세 정보를 요청하고 이를 수신하여 화면에 표시하는데, 상세 성보는 광고대상에 대한 다양한 이미지와 광고대상의 재질, 크기, 색상 등을 포함한다.In addition, the advertisement loading step (S2405) may further include a detailed information loading step of providing detailed information on the advertisement target. In the detail loading step, when the displayed advertisement is selected, the server requests detailed information about the advertisement target, receives it, and displays it on the screen. The detailed information includes various images of the advertisement target and the material, size, and color of the advertisement target. do.

도 25는 본 발명의 제11실시예에 따른 스마트 디스플레이의 구성도이다.25 is a configuration diagram of a smart display according to an eleventh embodiment of the present invention.

도 25를 참조하여 설명하면, 스마트 디스플레이(10)는 입력부(11), 출력부(12), 제어부(2515), 통신부(17), 및 저장부(18)를 포함한다. 제어부(2515)는 화면 캡쳐 모듈(2515a), 상품 인식 모듈(2515b), 광고 호출 모듈(2515c), 광고 수신 모듈(2515d), 및 광고 로딩 모듈(2515e)을 포함한다.Referring to FIG. 25, the smart display 10 includes an input unit 11, an output unit 12, a controller 2515, a communication unit 17, and a storage unit 18. The controller 2515 includes a screen capture module 2515a, a product recognition module 2515b, an advertisement calling module 2515c, an advertisement receiving module 2515d, and an advertisement loading module 2515e.

화면 캡쳐 모듈(2515a)은 사용자가 캡쳐 신호를 입력하면 화면에 나타난 프레임을 이미지 파일로 저장하는데, 화면을 단순한 이미지 형태로 저장할 수 있으며, 이미지에 상품의 광고를 결합하여 저장할 수 있다.The screen capture module 2515a stores a frame displayed on the screen as an image file when the user inputs a capture signal. The screen capture module 2515a may store the screen in a simple image form and combine and store an advertisement of a product in the image.

이하에서는 이미지에 광고가 결합되지 않은 경우를 예로서 설명한다.Hereinafter, a case where an advertisement is not coupled to an image will be described as an example.

상품 인식 모듈(2515b)은 상품이 존재하는 지점이 선택될 때, 상품을 식별한다. 상품 인식 모듈은 캡쳐 이미지에서 어느 하나의 지점이 클릭될 때, 클릭된 지점을 포함하는 영역을 특정하는 영역 선택 유닛과 선택된 영역을 이미지로 저장하는 선택 이미지 저장 유닛을 포함한다.The product recognition module 2515b identifies a product when a point at which the product exists is selected. The merchandise recognition module includes an area selection unit for specifying an area including the clicked point and a selection image storage unit for storing the selected area as an image when any one point in the captured image is clicked.

사용자가 리모컨 등을 이용하여 상품이 존재하는 지점을 클릭하면 영역 선택 유닛이 상품이 존재하는 영역을 특정하여 오브젝트 영역을 형성한다. 영역 선택 유닛은 상품이 존재하는 영역과 주변 영역을 색상, 형상 등의 인자를 고려하여 구별한다. 선택 이미지 저장 유닛은 영역이 선택되면 오브젝트 영역을 이미지 파일로 저장하여 선택 이미지를 형성한다. When a user clicks on a point where a product exists using a remote controller or the like, the area selection unit specifies an area where the product exists to form an object area. The area selection unit distinguishes between the area where the product exists and the surrounding area in consideration of factors such as color and shape. When the region is selected, the selection image storage unit stores the object region as an image file to form a selection image.

상품 인식 모듈(2515b)은 선택 이미지를 서버(30)로 전송하는 이미지 전송 유닛을 포함하는데, 서버(30)에서는 이미지를 수신하여 상품에 대한 데이터 베이스에 저장된 이미지와 비교하여 일치하는 상품을 검색한다.The product recognition module 2515b includes an image transmission unit for transmitting the selected image to the server 30, which receives the image and compares it with the image stored in the database for the product to search for a matching product. .

다만, 본 발명이 이에 제한되는 것은 아니며, 상품 인식 모듈(2515b)은 상품 검색 유닛을 포함하며, 상품 검색 유닛이 서버(30)에 접근하여 서버(30)에 저장된 상품 데이터 베이스에서 선택 이미지와 일치하는 상품을 검색할 수 있다. 또한 상품 검색 유닛은 서버(30)로부터 상품 데이터 베이스를 전송 받아 스마트 디스플레이에서 상품을 검색할 수도 있다. 이때 상품의 선택 이미지의 형상과 모양에 따라 상품의 종류를 특정하고 특정된 종류의 상품들에 대한 데이터 베이스만 스마트 디스플레이(10) 전송 받을 수 있다.However, the present invention is not limited thereto, and the product recognition module 2515b includes a product search unit, and the product search unit approaches the server 30 and matches the selected image in the product database stored in the server 30. I can search for a product to say. In addition, the product search unit may receive a product database from the server 30 may search for the product on the smart display. In this case, the type of the product may be specified according to the shape and shape of the selected image of the product, and only the database for the specific type of the product may be transmitted to the smart display 10.

광고 호출 모듈(2515c)은 광고 데이터가 저장된 서버(30)에 광고의 전송을 요청하는데, 인식된 상품에 대한 정보를 서버(30)에 전송하여 해당 상품에 대한 광고를 요청한다. The advertisement call module 2515c requests transmission of an advertisement to the server 30 in which the advertisement data is stored. The advertisement call module 2515c transmits information about the recognized product to the server 30 to request an advertisement for the corresponding product.

광고 수신 모듈(2515d)은 서버(30)에서 해당 상품에 대한 광고 데이터를 수신한다. 서버(30)에서 수신되는 광고 데이터는 상품의 이미지와 상품에 대한 정보를 포함한다. 상품 정보는 상표, 가격, 최저가, 판매 웹사이트 등을 포함할 수 있다. 광고 데이터는 화면에 표시되는 윈도우 형태로 이루어질 수 있으며, 이미지와 상품 정보를 포함하는 표 형태로 이루어질 수 있다. The advertisement receiving module 2515d receives advertisement data for a corresponding product from the server 30. The advertisement data received from the server 30 includes an image of the product and information about the product. Product information may include trademarks, prices, prices, sales websites, and the like. The advertisement data may be in the form of a window displayed on the screen, or may be in the form of a table including image and product information.

광고 로딩 모듈(2515e)은 서버(30)에서 수신된 광고를 화면에 표시한다. 광고 로딩 모듈(2515e)은 화면에 광고창을 형성하고 광고창에 광고를 표시할 수 있으며, 화면을 분할하여 광고 표시 영역을 형성하고 광고 표시 영역에 광고를 표시할 수 있다.The advertisement loading module 2515e displays the advertisement received from the server 30 on the screen. The advertisement loading module 2515e may form an advertisement window on the screen and display an advertisement on the advertisement window, divide the screen to form an advertisement display area, and display the advertisement on the advertisement display area.

광고창에는 상품을 판매하는 웹사이트로 이동할 수 있도록 웹사이트가 링크된 아이콘이 표시될 수 있으며, 상품에 대한 가격비교를 제공하기 위한 가격 비교 웹사이트가 링크된 아이콘이 표시될 수 있다.The advertisement window may display an icon linked to the website so as to move to a website selling the product, and an icon linked to a price comparison website for providing a price comparison for the product.

또한, 광고 로딩 모듈(2515e)은 상품에 대한 상세 정보를 제공하는 상세 정보 로딩 유닛을 더 포함할 수 있다. 상세정보 로딩 유닛은 표시된 광고가 선택된 경우 서버(30)에 상품에 대한 상세 정보를 요청하고 이를 수신하여 화면에 표시하는데, 상세 성보는 상품에 대한 다양한 이미지와 상품의 재질, 크기, 색상 등을 포함한다.In addition, the advertisement loading module 2515e may further include a detailed information loading unit for providing detailed information about the product. When the displayed advertisement is selected, the detailed information loading unit requests detailed information about the product from the server 30 and displays the received information on the screen. The detailed information includes various images of the product and the material, size, and color of the product. do.

한편, 캡쳐된 이미지에 광고를 결합하여 저장할 수 있는데, 이때 화면 캡쳐 모듈(2515a)은 캡쳐된 이미지를 서버로 전송하여 캡쳐된 이미지에 포함된 모든 상품들에 대한 목록과 상품의 광고를 수신하여 캡쳐된 이미지에 결합하여 저장한다.On the other hand, it is possible to combine and store the advertisement in the captured image, the screen capture module (2515a) to send the captured image to the server to receive a list of all the products included in the captured image and the advertisement of the product to capture Combine and save the image.

도 26은 본 발명의 제11실시예에 따른 스마트 디스플레이를 이용한 광고 방법을 나타낸 흐름도이다.26 is a flowchart illustrating an advertisement method using a smart display according to an eleventh embodiment of the present invention.

도 26을 참조하여 설명하면, 본 실시예에 따른 스마트 디스플레이를 이용한 광고 방법은 화면을 이미지로 저장하는 화면 캡쳐 단계(S2601)와, 선택된 영역에 위치하는 상품을 식별하는 상품 인식 단계(S2602)와, 광고 데이터가 저장된 서버에 광고를 요청하는 광고 호출 단계(S2603)와, 서버에서 광고를 수신하는 광고 수신 단계(S2604), 및 수신된 광고를 화면에 표시하는 광고 로딩 단계(S2605)를 포함한다.Referring to FIG. 26, the advertisement method using the smart display according to the present embodiment includes a screen capture step (S2601) of storing a screen as an image, a product recognition step (S2602) of identifying a product located in a selected area; , An advertisement call step (S2603) for requesting an advertisement from a server storing advertisement data, an advertisement reception step (S2604) for receiving an advertisement from the server, and an advertisement loading step (S2605) for displaying the received advertisement on a screen. .

화면 캡쳐 단계(S2601)는 사용자가 캡쳐 신호를 입력하면 화면에 나타난 프레임을 이미지 파일로 저장하는데, 화면을 단순한 이미지 형태로 저장할 수 있으며, 이미지에 상품의 광고를 결합하여 저장할 수 있다.In the screen capture step S2601, when the user inputs a capture signal, the frame displayed on the screen is stored as an image file. The screen may be stored in a simple image form, and the advertisement of the product may be stored in the image.

상품 인식 단계(S2602)는 상품이 존재하는 지점이 선택될 때, 상품을 식별한다. 사용자가 리모컨 등을 이용하여 상품이 존재하는 영역에 커서를 위치시키고 상품을 선택하면 상품 인식 단계(S2602)는 선택된 지점이 포함된 상품을 식별한다.The product recognition step S2602 identifies a product when a point where the product exists is selected. When the user places the cursor in the area where the product exists by using a remote controller or the like and selects the product, the product recognition step S2602 identifies a product including the selected point.

상품 인식 단계(S2602)는 선택된 지점 주변 영역을 특정하여 오브젝트 영역을 형성하는 영역 선택 단계와 선택된 영역을 선택 이미지로 저장하는 선택이미지 저장 단계를 포함한다.The product recognition step S2602 includes an area selection step of specifying an area around the selected point to form an object area and a selection image storage step of storing the selected area as a selection image.

영역 선택 단계에서는 상품이 존재하는 영역과 주변 영역을 색상, 형상 등의 인자를 고려하여 구별한다. 선택 이미지 저장 단계는 영역이 선택되면 오브젝트 영역을 이미지 파일로 저장하여 선택 이미지를 형성한다.In the region selection step, the region in which the product exists and the surrounding region are distinguished in consideration of factors such as color and shape. In the selection image storing step, when the region is selected, the object region is stored as an image file to form a selection image.

상품 인식 단계(S2602)는 선택 이미지를 서버(30)로 전송하는 이미지 전송 단계와 서버(30)에서 상품 목록을 전송 받아서 선택 이미지와 일치하는 상품을 검색하는 상품 검색 단계를 포함할 수 있다. 이 때 이때 상품의 형상과 모양에 따라 상품의 종류를 특정하고 특정된 종류의 상품들에 대한 데이터 베이스만 전송 받을 수 있다.The product recognition step S2602 may include an image transmission step of transmitting a selection image to the server 30 and a product search step of receiving a product list from the server 30 and searching for a product matching the selection image. In this case, the type of the product may be specified according to the shape and shape of the product, and only a database of the specific type of product may be received.

다만, 상품 검색 단계는 서버에서 실시되며 서버에 설치된 소프트웨어를 이용하여 서버에 저장된 상품 데이터 베이스에서 상품 이미지와 일치하는 상품을 검색할 수 있다.However, the product search step is performed in the server, it is possible to search for a product that matches the product image in the product database stored in the server using the software installed on the server.

상품 검색 단계는 선택 이미지에서 상품의 형상과 색상을 이용하여 상품의 종류를 판단하고 동일한 종류의 상품 데이터 베이스 내에서 이미지가 일치하는 상품을 검색한다.In the product search step, the type of the product is determined using the shape and the color of the product in the selected image, and the product of which the image matches is found in the same type of product database.

광고 호출 단계(S2603)는 서버(30)에 내부에서 이루어지며, 검색된 상품에 링크된 광고를 호출할 수 있다. 광고는 상품 데이터 베이스에 결합되어 있으며, 상품이 선택될 때 상품에 링크된 광고가 호출 될 수 있다. The advertisement call step S2603 is performed internally by the server 30 and may call an advertisement linked to the found product. The advertisement is coupled to the product database and an advertisement linked to the product can be called when the product is selected.

또한, 광고 호출 단계(S2603)는 스마트 디스플레이 설치된 광고 호출 모듈(15c)에 의하여 이루어질 수 있는데, 광고 호출 모듈(15c)은 인식된 상품에 대한 정보를 서버(30)에 전송하여 해당 상품에 대한 광고를 요청한다.In addition, the advertisement call step (S2603) may be made by the advertisement display module 15c installed in the smart display. The advertisement call module 15c transmits information about the recognized product to the server 30 to advertise the corresponding product. Ask.

광고 수신 단계(S2604)는 서버(30)에서 해당 상품에 대한 광고 데이터를 수신한다. 서버(30)에서 수신되는 광고 데이터는 상품의 이미지와 상품에 대한 정보를 포함한다. 상품 정보는 상표, 가격, 최저가, 판매 웹사이트 등을 포함할 수 있다. 광고 데이터는 화면에 표시되는 윈도우 형태로 이루어질 수 있으며, 이미지와 상품 정보를 포함하는 표 형태로 이루어질 수 있다. In the advertisement receiving step (S2604), the server 30 receives advertisement data about the corresponding product. The advertisement data received from the server 30 includes an image of the product and information about the product. Product information may include trademarks, prices, prices, sales websites, and the like. The advertisement data may be in the form of a window displayed on the screen, or may be in the form of a table including image and product information.

광고 로딩 단계(S2605)는 서버(30)에서 수신된 광고를 화면에 표시한다. 광고 로딩 단계(S2605)는 화면에 광고창을 형성하고 광고창에 광고를 표시할 수 있으며, 화면을 분할하여 광고 표시 영역을 형성하고 광고 표시 영역에 광고를 표시할 수 있다.The advertisement loading step S2605 displays the advertisement received from the server 30 on the screen. In the advertisement loading step S2605, an advertisement window may be formed on the screen and an advertisement may be displayed on the screen, and the screen may be divided to form an advertisement display area, and an advertisement may be displayed on the advertisement display area.

광고 로딩 단계(S2605)는 화면에 광고창을 형성하고 광고창에 광고를 표시할 수 있으며, 화면을 분할하여 광고 표시 영역을 형성하고 광고 표시 영역에 광고를 표시할 수 있다.In the advertisement loading step S2605, an advertisement window may be formed on the screen and an advertisement may be displayed on the screen, and the screen may be divided to form an advertisement display area, and an advertisement may be displayed on the advertisement display area.

또한, 광고 로딩 단계(S2605)는 상품에 대한 상세 정보를 제공하는 상세 정보 로딩 단계를 더 포함할 수 있다. 상세정보 로딩 단계는 표시된 광고가 선택된 경우 서버에 상품에 대한 상세 정보를 요청하고 이를 수신하여 화면에 표시하는데, 상세 성보는 상품에 대한 다양한 이미지와 상품의 재질, 크기, 색상 등을 포함한다.In addition, the advertisement loading step (S2605) may further include a detailed information loading step for providing detailed information about the product. In the detailed information loading step, when the displayed advertisement is selected, the server requests detailed information about the product and displays the received information on the screen. The detailed information includes various images of the product and the material, size, and color of the product.

도 27는 본 발명의 제12실시예에 따른 스마트 디스플레이의 구성도이다.27 is a configuration diagram of a smart display according to a twelfth embodiment of the present invention.

도 27을 참조하여 설명하면, 스마트 디스플레이(10)는 입력부(11), 출력부(12), 제어부(2715), 통신부(17), 및 저장부(18)를 포함한다. 제어부(2715)는 컨텐츠 수신 모듈(2715a), 화면 캡쳐 모듈(2715b), 상품 인식 모듈(2715c), 광고 호출 모듈(2715d), 및 광고 로딩 모듈(2715e)을 포함한다.Referring to FIG. 27, the smart display 10 includes an input unit 11, an output unit 12, a control unit 2715, a communication unit 17, and a storage unit 18. The controller 2715 includes a content receiving module 2715a, a screen capture module 2715b, a product recognition module 2715c, an advertisement calling module 2715d, and an advertisement loading module 2715e.

컨텐츠 수신 모듈(2715a)은 동영상 데이터와 광고 데이터, 및 상품 목록을 함께 수신하며 전송된 동영상 데이터와 광고 데이터를 일시 저장한다.The content receiving module 2715a receives the video data, the advertisement data, and the product list together, and temporarily stores the transmitted video data and the advertisement data.

광고 데이터는 상품의 이미지와 상품에 대한 정보를 포함한다. 상품 정보는 상표, 가격, 최저가, 판매 웹사이트 등을 포함할 수 있다. 광고 데이터는 화면에 표시되는 윈도우 형태로 이루어질 수 있으며, 이미지와 상품 정보를 포함하는 표 형태로 이루어질 수 있다. 상품 목록은 상품 명칭과 상품 이미지를 포함하며, 각 상품의 명칭에 상품에 대한 광고 데이터가 링크로 결합될 수 있다.The advertisement data includes an image of the product and information about the product. Product information may include trademarks, prices, prices, sales websites, and the like. The advertisement data may be in the form of a window displayed on the screen, or may be in the form of a table including image and product information. The product list includes a product name and a product image, and advertisement data about the product may be combined as a link in the name of each product.

화면 캡쳐 모듈(2715b)은 화면에 표시된 프레임을 이미지로 저장한다. 화면 캡쳐 모듈(2715b)은 이미지를 생성하고, 이미지에 나타난 상품들의 목록을 이미지에 결합하여 저장할 수 있다. 상품들의 목록을 이미지에 결합하여 저장하기 위해서 화면 캡쳐 모듈(2715b)은 이미지가 생성되면 이미지에 나타난 모든 상품을 검색하여 상품들의 목록을 생성한다.The screen capture module 2715b stores the frame displayed on the screen as an image. The screen capture module 2715b may generate an image and combine and store a list of items displayed on the image. In order to combine and store a list of goods in an image, the screen capture module 2715b searches for all goods shown in the image and generates a list of goods when the image is generated.

또한, 화면 캡쳐 모듈(2715b)은 이미지에 나타난 상품들에 대한 광고를 이미지에 결합하여 저장할 수 있다. 화면 캡쳐 모듈(2715b)은 이미지에 광고를 결합하기 위해서 생성된 상품 목록과 연결된 광고를 모두 검색하여 광고 데이터를 이미지에 결합시킨다.In addition, the screen capture module 2715b may combine and store advertisements for goods displayed in the image. The screen capture module 2715b retrieves all the advertisements associated with the generated product list to combine the advertisement data with the image and combines the advertisement data with the image.

상품 인식 모듈(2715c)은 상품이 선택될 때, 상품을 식별한다. 상품 인식 모듈(2715c)은 상품의 형상을 인식하는 형상 인식 유닛과, 상품 목록에서 상품을 검색하는 상품 검색 유닛을 포함한다. 형상 인식 유닛은 선택된 상품의 형상과 무늬, 색상을 인식하고 이를 저장한다. 상품 검색 유닛은 인식된 상품의 형상을 이미지에 저장된 상품 목록에 나타난 상품과 비교하여 일치하는 상품을 검색한다.The product recognition module 2715c identifies a product when the product is selected. The product recognition module 2715c includes a shape recognition unit that recognizes a shape of a product, and a product search unit that searches for a product in a product list. The shape recognition unit recognizes and stores the shape, pattern, and color of the selected product. The commodity searching unit searches for a matching commodity by comparing the shape of the recognized commodity with the commodities shown in the commodity list stored in the image.

상품 인식 모듈(2715c)은 일치하는 상품을 선택할 수 없는 경우, 유사한 상품으로 검색된 상품들의 목록을 생성하는 유사목록 생성 유닛을 포함한다. 이에 따라 유사 상품 목록을 사용자에게 제공함으로써 사용자가 표시된 유사 상품 목록에서 원하는 상품을 선택할 수 있다.The product recognition module 2715c includes a similar list generating unit that generates a list of products searched for similar products when a matching product cannot be selected. Accordingly, by providing the similar product list to the user, the user can select a desired product from the displayed similar product list.

광고 호출 모듈(2715d)은 상품 목록에서 검색된 상품과 관련된 광고를 검색하고 호출한다. 광고 호출 모듈(2715d)은 검색된 상품을 식별할 수 있는 코드를 인지하고, 이 코드와 연결된 광고를 검색하여 호출하는 광고 검색 유닛을 포함할 수 있다. The advertisement call module 2715d searches for and calls an advertisement related to the found product in the product list. The advertisement calling module 2715d may include an advertisement retrieving unit that recognizes a code for identifying a retrieved product and retrieves and calls an advertisement associated with the code.

이미지에 상품들의 목록만 저장된 경우에는 전송된 광고 데이터에서 광고를 호출하고, 이미지에 상품들의 목록과 광고가 함께 저장된 경우에는 이미지에 결합된 광고를 호출한다.If only the list of goods is stored in the image, the advertisement is called from the transmitted advertisement data. If the list of goods and the advertisement are stored together in the image, the advertisement coupled to the image is called.

광고 로딩 모듈(2715e)은 광고창 생성 유닛을 포함하고, 광고창 생성 유닛은 이미지와 상품의 정보를 포함하는 광고 데이터를 이용하여 화면에 표시될 광고창을 생성한다. 광고 로딩 모듈(2715e)은 유사상품 목록을 화면에 로딩할 수 있다. 선택된 상품과 일치하는 상품이 검색되지 않은 경우에는 생성된 유사 상품 목록을 화면에 표시한다.The advertisement loading module 2715e includes an advertisement window generating unit, and the advertisement window generating unit generates an advertisement window to be displayed on the screen by using advertisement data including image and product information. The advertisement loading module 2715e may load the similar product list on the screen. If a product that matches the selected product is not found, the generated similar product list is displayed on the screen.

도 28은 본 발명의 제12실시예에 따른 스마트 디스플레이를 이용한 광고 방법을 나타낸 흐름도이다.28 is a flowchart illustrating an advertisement method using a smart display according to a twelfth embodiment of the present invention.

도 28을 참조하여 설명하면, 본 실시예에 따른 스마트 디스플레이를 이용한 광고 방법은 동영상에 광고 데이터를 결합하는 광고 결합 단계(S2801)와 동영상과 동영상에 결합된 광고 데이터를 수신하는 컨텐츠 수신 단계(S2802)와, 동영상을 이미지로 저장하는 화면 캡쳐 단계(S2803)와, 선택된 상품을 식별하는 상품 인식 단계(S2804)와, 전송된 컨텐츠에서 선택된 상품의 광고를 호출하는 광고 호출 단계(S2805), 및 호출된 광고를 화면에 표시하는 광고 로딩 단계(S2806)를 포함한다.Referring to FIG. 28, in the advertisement method using the smart display according to the present embodiment, an advertisement combining step (S2801) of combining advertisement data with a video and a content receiving step (S2802) of receiving advertisement data combined with a video and a video ), A screen capture step (S2803) for storing a video as an image, a product recognition step (S2804) for identifying a selected product, an advertisement call step (S2805) for calling an advertisement of a product selected from the transmitted content, and a call And an advertisement loading step (S2806) of displaying the displayed advertisement on the screen.

광고 결합 단계(S2801)는 컨텐츠 수신 단계(S2802) 이전에 실시되며 동영상에 나타나는 상품들의 목록을 생성하고 상품에 대한 광고 데이터를 수집하여 저장한다. 또한 광고 결합 단계는 각 상품의 목록에 대응되는 광고 데이터들을 연결하는데, 상품 목록에 코드를 부여하고, 광고 데이터를 코드와 연결할 수 있다. 또한 광고 결합 단계는 상품 목록에 광고 데이터를 링크로 연결할 수 있다. The advertisement combining step S2801 is performed before the content receiving step S2802 and generates a list of products appearing in the video, and collects and stores advertisement data about the products. In addition, the advertisement combining step connects the advertisement data corresponding to the list of each product, and may assign a code to the product list and associate the advertisement data with the code. In addition, the advertisement combining step may link advertisement data to a product list.

상품 목록은 광고주로부터 사전에 제공받아서 생성될 수 있으며, 선택된 상품에 대한 검색 데이터 베이스로서 활용된다. 이를 위해서 상품 목록은 상품의 명칭과 상품의 이미지를 포함한다. The product list may be generated by being provided in advance from the advertiser, and used as a search database for the selected product. For this purpose, the product list includes the name of the product and the image of the product.

컨텐츠 수신 단계(S2802)는 동영상 데이터와 광고 데이터, 및 상품 목록을 함께 수신하며 전송된 동영상 데이터와 광고 데이터를 일시 저장한다. The content receiving step S2802 receives the video data, the advertisement data, and the product list together, and temporarily stores the transmitted video data and the advertisement data.

화면 캡쳐 단계(S2803)는 화면에 나타난 동영상을 이미지로 저장한다. 또한, 화면 캡쳐 단계(S2803)는 이미지를 생성하고, 이미지에 나타난 상품들의 목록을 이미지에 결합하여 저장할 수 있다. 상품들의 목록을 이미지에 결합하여 저장하기 위해서 화면 캡쳐 단계(S2803)는 이미지가 생성되면 이미지에 나타난 모든 상품을 검색하여 상품들의 목록을 생성한다.The screen capture step S2803 stores the video displayed on the screen as an image. In addition, the screen capture step S2803 may generate an image, and store a list of items displayed on the image by combining the image. In order to combine and store a list of goods in an image, the screen capture step S2803 generates a list of goods by searching for all goods shown in the image when the image is generated.

또한, 화면 캡쳐 단계(S2803)는 이미지에 나타난 상품들에 대한 광고를 이미지에 결합하여 저장할 수 있다. 화면 캡쳐 단계(S2803)는 이미지에 광고를 결합하기 위해서 생성된 상품 목록과 연결된 광고를 모두 검색하여 광고 데이터를 이미지에 결합시킨다.In addition, the screen capture step (S2803) may be stored by combining the advertisement for the products shown in the image to the image. The screen capture step S2803 searches for all the advertisements associated with the product list generated in order to combine the advertisements with the image, and combines the advertisement data with the image.

상품 인식 단계(S2804)는 상품이 선택될 때, 상품을 식별한다. 상품 인식 단계(S204)는 상품의 형상을 인식하는 형상 인식 단계와, 상품 목록에서 상품을 검색하는 상품 검색 단계를 포함한다. 형상 인식 단계는 선택된 상품의 형상과 무늬, 색상을 인식하고 이를 저장한다. 상품 검색 단계는 인식된 상품의 형상을 상품 목록에 나타난 상품과 비교하여 일치하는 상품을 검색한다.The product recognition step S2804 identifies the product when the product is selected. The product recognition step S204 includes a shape recognition step of recognizing a shape of a product, and a product search step of searching for a product in a product list. The shape recognition step recognizes and stores the shape, pattern, and color of the selected product. The product search step searches for a matching product by comparing the shape of the recognized product with the product shown in the product list.

또한, 상품 인식 단계(S2804)는 일치하는 상품이 존재하지 않는 경우, 유사한 상품으로 검색된 상품들의 목록을 형성하는 유사목록 생성 단계를 포함한다. 이에 따라 유사 상품 목록을 사용자에게 제공함으로써 사용자가 표시된 목록에서 원하는 상품을 선택할 수 있다.In addition, the product recognition step (S2804) includes a similar list generation step of forming a list of products searched for similar products when there is no matching product. Accordingly, by providing a list of similar products to the user, the user can select a desired product from the displayed list.

또한, 상품 인식 단계(S2804)는 사용자가 상품이 없는 영역을 선택하여 선택된 영역에서 상품을 인식할 수 없는 경우에는 선택된 영역과 가장 가까운 거리에 위치하는 상품을 인식한다.In addition, in the product recognition step S2804, when the user selects an area without a product and cannot recognize the product in the selected area, the product recognition step S2804 recognizes a product located at the closest distance to the selected area.

광고 호출 단계(S2805)는 상품 목록에서 검색된 상품과 관련된 광고를 검색하고 호출한다. 광고 호출 단계(S2805)는 검색된 상품을 식별할 수 있는 코드를 인지하고, 이 코드와 연결된 광고를 검색하여 호출하는 광고 검색 유닛을 포함할 수 있다. The advertisement call step (S2805) searches for and calls an advertisement related to the found product from the product list. The advertisement call step S2805 may include an advertisement search unit that recognizes a code for identifying a found product and searches for and calls an advertisement associated with the code.

광고 호출 단계(S2805)는 이미지에 상품들의 목록만 저장된 경우에는 전송된 광고 데이터에서 광고를 호출하고, 이미지에 상품들의 목록과 광고가 함께 저장된 경우에는 이미지에 결합된 광고를 호출한다.The advertisement call step S2805 calls an advertisement in the transmitted advertisement data when only a list of products is stored in the image, and calls an advertisement coupled to the image when the list of products and the advertisement are stored together in the image.

광고 로딩 단계(S2806)는 검색된 상품의에 연결된 광고를 화면에 표시한다. 광고 로딩 단계(S2806)는 화면에 광고창을 형성하고 광고창에 광고를 표시할 수 있으며, 화면을 분할하여 광고 표시 영역을 형성하고 광고 표시 영역에 광고를 표시할 수 있다.The advertisement loading step S2806 displays an advertisement connected to the found product on the screen. In the advertisement loading step (S2806), an advertisement window may be formed on the screen and an advertisement may be displayed on the advertisement window, and the advertisement display area may be divided by splitting the screen to display the advertisement on the advertisement display area.

광고창에는 상품을 판매하는 웹사이트로 이동할 수 있도록 웹사이트가 링크된 아이콘이 표시될 수 있으며, 상품에 대한 가격비교를 제공하기 위한 가격 비교 웹사이트가 링크된 아이콘이 표시될 수 있다. 광고 로딩 단계(S206)은 광고창을 화면의 상단 모서리 등 지정된 위치에 생성할 수 있으며, 상품과 인접한 위치에 생성할 수 있다. The advertisement window may display an icon linked to the website so as to move to a website selling the product, and an icon linked to a price comparison website for providing a price comparison for the product. In the advertisement loading step S206, an advertisement window may be generated at a specified position such as an upper corner of the screen, and may be generated at a position adjacent to the product.

광고 로딩 단계(S2806)는 유사상품 목록을 화면에 로딩할 수 있다. 선택된 상품과 일치하는 상품이 검색되지 않은 경우에는 생성된 유사 상품 목록을 화면에 표시한다.The advertisement loading step S2806 may load the similar product list on the screen. If a product that matches the selected product is not found, the generated similar product list is displayed on the screen.

또한, 광고 로딩 단계(S2806)는 상품에 대한 상세 정보를 제공하는 상세 정보 로딩 단계를 더 포함할 수 있다. 상세정보 로딩 단계는 표시된 광고가 선택된 경우 서버에 상품에 대한 상세 정보를 요청하고 이를 수신하여 화면에 표시하는데, 상세 성보는 상품에 대한 다양한 이미지와 상품의 재질, 크기, 색상 등을 포함한다.In addition, the advertisement loading step (S2806) may further include a detailed information loading step for providing detailed information about the product. In the detailed information loading step, when the displayed advertisement is selected, the server requests detailed information about the product and displays the received information on the screen. The detailed information includes various images of the product and the material, size, and color of the product.

도 29는 본 발명의 제13실시예에 따른 스마트 디스플레이의 구성도이다.29 is a configuration diagram of a smart display according to a thirteenth embodiment of the present invention.

도 29를 참조하여 설명하면, 스마트 디스플레이(10)는 입력부(11), 출력부(12), 제어부(2915), 통신부(17), 및 저장부(18)를 포함한다. 제어부(2915)는 컨텐츠 수신 모듈(2915a), 화면 캡쳐 모듈(2915b), 검색모드 선택 모듈(2915c), 광고 호출 모듈(2915d), 및 광고 로딩 모듈(2915e)을 포함한다.Referring to FIG. 29, the smart display 10 includes an input unit 11, an output unit 12, a control unit 2915, a communication unit 17, and a storage unit 18. The controller 2915 includes a content receiving module 2915a, a screen capture module 2915b, a search mode selection module 2915c, an advertisement calling module 2915d, and an advertisement loading module 2915e.

컨텐츠 수신 모듈(2915a)은 동영상 데이터와 함께 동영상 데이터에 결합된 광고 데이터를 수신하며, 전송된 동영상 데이터와 광고 데이터를 일시 저장한다. The content receiving module 2915a receives advertisement data coupled to the video data together with the video data, and temporarily stores the transmitted video data and the advertisement data.

동영상 데이터는 촬영된 이후에 광고 데이터와 결합되며, 광고 데이터는 동영상 데이터와 함께 전송된다. 소프트웨어를 이용하여 동영상에 포함된 오브젝트를 식별하고 오브젝트가 표시된 영역에 호출 코드를 결합시킨다. 호출 코드는 상품들로 이루어진 제1 오브젝트에 결합된 제1 호출 코드와 서비스에 대한 제2 오브젝트에 결합된 제2 호출 코드를 포함한다. 또한, 하나의 영역에는 제1 호출 코드와 제2 호출 코드가 함께 결합될 수 있다. After the video data is captured, the video data is combined with the advertisement data, and the advertisement data is transmitted together with the video data. The software is used to identify the objects contained in the video and incorporate the calling code into the area where the objects are displayed. The calling code includes a first calling code coupled to a first object made of goods and a second calling code coupled to a second object for the service. In addition, the first call code and the second call code may be combined together in one region.

컨텐츠 수신 모듈(2915a)은 상품에 대한 제1 오브젝트에 결합된 제1 호출코드와 서비스에 대한 제2 오브젝트에 결합된 제2 호출코드를 함께 수신한다. 또한, 컨텐츠 수신 모듈(2915a)은 지역에 대한 정보를 제공할 수 있는 제3 오브젝트에 결합된 제3 호출코드를 수신할 수 있다. 제1 호출 코드와 제2 호출 코드, 및 제3 호출 코드는 구분될 수 있도록 상이한 구조로 이루어진다. The content receiving module 2915a receives together the first call code coupled to the first object for the product and the second call code coupled to the second object for the service. In addition, the content receiving module 2915a may receive a third call code coupled to a third object capable of providing information about a region. The first call code, the second call code, and the third call code have a different structure to distinguish them.

화면 캡쳐 모듈(2915b)은 화면에 표시된 프레임을 이미지로 저장한다. 화면 캡쳐 모듈(2915a)은 이미지를 생성하고, 이미지에서 상품이 존재하는 영역에 호출 코드를 결합하여 저장한다.The screen capture module 2915b stores a frame displayed on the screen as an image. The screen capture module 2915a generates an image and combines and stores the calling code in an area where the product exists in the image.

검색모드 선택 모듈(2915c)은 상품을 검색하는 제1 검색모드와 서비스를 검색하는 제2 검색모드 중 어느 하나를 선택한다. 검색모드 선택 모듈(15c)은 제1 검색모드에서 제2 검색모드로 검색모드를 전환하거나, 제2 검색모드에서 제1 검색모드로 검색모드를 전환할 수 있다.The search mode selection module 2915c selects one of a first search mode for searching for a product and a second search mode for searching for a service. The search mode selection module 15c may switch the search mode from the first search mode to the second search mode or the search mode from the second search mode to the first search mode.

즉, 제1 검색모드에는 제1 호출 코드만 인식하며, 제2 검색모드는 제2 호출 코드만 인식한다. 제1 오브젝트가 위치하는 영역과 제2 오브젝트가 위치하는 영역은 독립적으로 존재할 수 있으나, 중첩될 수 있으며, 중복될 수도 있다. 이에 따라 하나의 영역에 복수 개의 호출 코드를 결합할 수 있으며, 다양한 광고를 제공할 수 있다.That is, the first search mode recognizes only the first call code, and the second search mode recognizes only the second call code. The area in which the first object is located and the area in which the second object is located may exist independently, but may overlap and overlap. Accordingly, a plurality of calling codes can be combined in one area, and various advertisements can be provided.

또한, 검색모드 선택 모듈(2915c)은 지역에 대한 정보를 제공하는 제3 검색모드로 검색모드를 전환할 수 있다. 지역에 대한 정보는 관광지 정보와 지리정보, 특산물 정보 등을 포함할 수 있다. 지역에 대한 정보를 호출하는 제3 호출 코드가 화면에 표시된 배경 또는 건물, 도로, 상품, 상점 등에 결합될 수 있다.In addition, the search mode selection module 2915c may switch the search mode to the third search mode for providing information about the region. The information about the region may include tourist information, geographic information, and specialty information. The third call code for calling up information about the area may be combined with a background displayed on the screen or a building, a road, a product, a store, or the like.

광고 호출 모듈(2915d)은 선택된 영역에 결합된 호출 코드를 인식하고 광고를 선택한다. 광고 호출 모듈(2915d)은 선택된 영역에 결합된 호출 코드를 인식하는 코드 인식 유닛과 광고 데이터가 저장된 서버에 호출 코드를 전송하여 광고를 호출하는 코드 전송 유닛을 포함한다.The advertisement call module 2915d recognizes the call code coupled to the selected area and selects the advertisement. The advertisement calling module 2915d includes a code recognizing unit for recognizing a calling code coupled to the selected area, and a code transmitting unit for calling the advertisement by transmitting the calling code to a server in which the advertisement data is stored.

코드 인식 유닛은 선택된 오브젝트에 결합된 코드를 식별한다. 사용자가 리모컨, 무선 마우스 등을 이용하여 화면에 나타난 영역을 클릭하면 호출 코드가 활성화되는데, 코드 인식 유닛은 이러한 활성화된 코드를 식별한다.The code recognition unit identifies a code coupled to the selected object. When a user clicks an area displayed on the screen using a remote controller, a wireless mouse, or the like, a calling code is activated, and the code recognition unit identifies the activated code.

코드 전송 유닛은 인식된 호출 코드를 통신망을 이용하여 서버로 전송하여 광고 데이터를 요청한다. 서버에는 해당 컨텐츠에 포함된 상품에 대한 광고 목록이 저장되어 있으며, 각 광고 목록에는 해당 광고를 식별하고 호출하기 위한 코드가 결합되어 있다. 광고 데이터에 결합된 코드와 대응되는 호출 코드가 전송되면 해당되는 광고를 검색하여 스마트 디스플레이로 전송한다.The code transmitting unit requests the advertisement data by transmitting the recognized calling code to the server using a communication network. The server stores a list of advertisements for products included in the content, and each advertisement list is combined with code for identifying and calling the advertisement. When the call code corresponding to the code coupled to the advertisement data is transmitted, the corresponding advertisement is retrieved and transmitted to the smart display.

광고 로딩 모듈(2915e)은 선택된 상품에 연결된 광고를 화면에 표시한다. 광고 로딩 모듈(2915e)은 광고창을 형성하고 광고창에 광고를 표시할 수 있으며, 화면을 분할하여 광고 표시 영역을 형성하고 광고 표시 영역에 광고를 표시할 수 있다.The advertisement loading module 2915e displays advertisements connected to the selected product on the screen. The advertisement loading module 2915e may form an advertisement window and display an advertisement in the advertisement window, divide the screen to form an advertisement display area, and display the advertisement in the advertisement display area.

도 30은 본 발명의 제13실시예에 따른 스마트 디스플레이를 이용한 광고 방법을 나타낸 흐름도이다.30 is a flowchart illustrating an advertisement method using a smart display according to a thirteenth embodiment of the present invention.

도 30을 참조하여 설명하면, 본 실시예에 따른 스마트 디스플레이를 이용한 광고 방법은 코드 결합 단계(S3001), 컨텐츠 수신 단계(S3002), 화면 캡쳐 단계(S3003), 검색모드 선택 단계(S3004), 광고 호출 단계(S3005), 및 광고 로딩 단계(S3006)를 포함한다.Referring to FIG. 30, the advertisement method using the smart display according to the present embodiment includes a code combining step S3001, a content receiving step S3002, a screen capturing step S3003, a search mode selection step S3004, and an advertisement. A calling step S3005, and an advertisement loading step S3006.

코드 결합 단계(S3001)는 동영상을 구성하는 각 프레임에 인식 코드들을 결합하되, 각 프레임에 나타난 오브젝트에 대한 인식 코드를 결합한다. In the code combining step (S3001), the recognition codes are combined with each frame constituting the video, and the recognition codes for the objects shown in each frame are combined.

코드 결합 단계(S3001)는 촬영된 동영상에서 상품을 인식하고 각각의 프레임에 인식 코드를 결합한다. 소프트웨어를 이용하여 동영상에 포함된 오브젝트를 식별하고 오브젝트가 표시된 영역에 호출 코드를 결합시킨다. In the code combining step S3001, a product is recognized in the captured video and the recognition code is combined in each frame. The software is used to identify the objects contained in the video and incorporate the calling code into the area where the objects are displayed.

호출 코드는 상품들로 이루어진 제1 오브젝트에 결합된 제1 호출 코드와 서비스에 대한 제2 오브젝트에 결합된 제2 호출 코드를 포함한다. 또한 호출 코드는 지역에 대한 정보를 제공할 수 있는 제3 오브젝트에 결합된 제3 호출코드를 포함한다.The calling code includes a first calling code coupled to a first object made of goods and a second calling code coupled to a second object for the service. The call code also includes a third call code coupled to a third object that can provide information about the region.

코드 결합 단계(S3001)는 하나의 영역에는 제1 호출 코드와 제2 호출 코드가 함께 결합될 수 있다. 제1 호출 코드와 제2 호출 코드, 및 제3 호출 코드는 구분될 수 있도록 상이한 구조로 이루어진다. In the code combining step S3001, a first call code and a second call code may be combined together in one region. The first call code, the second call code, and the third call code have a different structure to distinguish them.

컨텐츠 수신 단계(S3002)는 동영상 데이터와 함께 동영상 데이터에 결합된 광고 데이터를 수신하며, 전송된 동영상 데이터와 광고 데이터를 일시 저장한다. 컨텐츠 수신 단계(S3002)는 상품에 대한 제1 오브젝트에 결합된 제1 호출코드와 서비스에 대한 제2 오브젝트에 결합된 제2 호출코드를 함께 수신한다. 또한, 컨텐츠 수신 단계(S3002)는 지역에 대한 정보를 제공할 수 있는 제3 오브젝트에 결합된 제3 호출코드를 수신할 수 있다.The content receiving step S3002 receives advertisement data coupled to the video data together with the video data, and temporarily stores the transmitted video data and the advertisement data. The content receiving step S3002 receives a first call code coupled to a first object for a product and a second call code coupled to a second object for a service. In addition, the content receiving step (S3002) may receive a third call code coupled to a third object that can provide information about the region.

화면 캡쳐 단계(S3003)는 화면에 표시된 프레임을 이미지로 저장한다. 화면 캡쳐 모듈(2915b)은 이미지를 생성하고, 이미지에서 상품이 존재하는 영역에 호출 코드를 결합하여 저장한다.The screen capture step S3003 stores the frame displayed on the screen as an image. The screen capture module 2915b generates an image, and combines and stores the calling code in the area where the product exists in the image.

검색모드 선택 단계(S3004)는 상품을 검색하는 제1 검색모드와 서비스를 검색하는 제2 검색모드 중 어느 하나를 선택한다. 검색모드 선택 단계(S3004)는 제1 검색모드에서 제2 검색모드로 검색모드를 전환하거나, 제2 검색모드에서 제1 검색모드로 검색모드를 전환할 수 있다.In the search mode selection step S3004, one of a first search mode for searching for a product and a second search mode for searching for a service is selected. In the search mode selection step S3004, the search mode may be switched from the first search mode to the second search mode, or the search mode may be switched from the second search mode to the first search mode.

또한, 검색모드 선택 단계(S3004)는 지역에 대한 정보를 제공하는 제3 검색모드로 검색모드를 전환할 수 있다. 지역에 대한 정보는 관광지 정보와 지리정보, 특산물 정보 등을 포함할 수 있다. 지역에 대한 정보를 호출하는 제3 호출 코드가 화면에 표시된 배경 또는 건물, 도로, 상품, 상점 등에 결합될 수 있다.In addition, the search mode selection step (S3004) may switch the search mode to a third search mode that provides information about a region. The information about the region may include tourist information, geographic information, and specialty information. The third call code for calling up information about the area may be combined with a background displayed on the screen or a building, a road, a product, a store, or the like.

광고 호출 단계(S3005)는 선택된 영역에 결합된 호출 코드를 인식하고 광고를 선택한다. 광고 호출 단계(S3005)는 선택된 영역에 결합된 호출 코드를 인식하는 코드 인식 단계와 광고 데이터가 저장된 서버에 호출 코드를 전송하여 광고를 호출하는 코드 전송 단계를 포함한다.The advertisement call step S3005 recognizes the call code coupled to the selected area and selects an advertisement. The advertisement calling step S3005 includes a code recognition step of recognizing a call code coupled to the selected area, and a code sending step of calling an advertisement by transmitting a call code to a server in which the advertisement data is stored.

코드 인식 단계는 선택된 오브젝트에 결합된 코드를 식별한다. 사용자가 리모컨, 무선 마우스 등을 이용하여 화면에 나타난 영역을 클릭하면 호출 코드가 활성화되는데, 코드 인식 단계에서는 이러한 활성화된 코드를 식별한다.The code recognition step identifies the code coupled to the selected object. When a user clicks on an area displayed on the screen using a remote controller or a wireless mouse, the calling code is activated, and the code recognition step identifies the activated code.

코드 전송 단계는 인식된 호출 코드를 통신망을 이용하여 서버로 전송하여 광고 데이터를 요청한다. 서버에 광고 데이터에 결합된 코드와 대응되는 호출 코드가 전송되면 서버는 해당되는 광고를 검색하여 스마트 디스플레이로 전송한다.The code transmission step requests the advertisement data by transmitting the recognized calling code to the server using a communication network. When the calling code corresponding to the code coupled to the advertisement data is transmitted to the server, the server retrieves the corresponding advertisement and transmits the advertisement to the smart display.

광고 로딩 단계(S3006)는 선택된 상품에 연결된 광고를 화면에 표시한다. 광고 로딩 단계(S3006)는 광고창을 형성하고 광고창에 광고를 표시할 수 있으며, 화면을 분할하여 광고 표시 영역을 형성하고 광고 표시 영역에 광고를 표시할 수도 있다.The advertisement loading step S3006 displays an advertisement connected to the selected product on the screen. In the advertisement loading step S3006, an advertisement window may be formed and an advertisement may be displayed on the advertisement window, and the screen may be divided to form an advertisement display area, and an advertisement may be displayed on the advertisement display area.

도 31은 본 발명의 제14실시예에 따른 스마트 디스플레이의 구성도이다.31 is a configuration diagram of a smart display according to a fourteenth embodiment of the present invention.

도 31을 참조하여 설명하면, 스마트 디스플레이(10)는 입력부(11), 출력부(12), 제어부(3115), 통신부(17), 및 저장부(18)를 포함한다. 제어부(3115)는 컨텐츠 수신 모듈(3115a), 화면 캡쳐 모듈(3115b), 서치 커서 형성 모듈(3115c), 색요소 조정 모듈(3115d), 하이라이트 형성 모듈(3115e), 및 광고 로딩 모듈(3115f)을 포함한다.Referring to FIG. 31, the smart display 10 includes an input unit 11, an output unit 12, a control unit 3115, a communication unit 17, and a storage unit 18. The controller 3115 controls the content receiving module 3115a, the screen capture module 3115b, the search cursor forming module 3115c, the color element adjusting module 3115d, the highlight forming module 3115e, and the advertisement loading module 3115f. Include.

컨텐츠 수신 모듈(3115a)은 동영상 데이터를 수신하며, 동영상 데이터와 함께 동영상 데이터에 결합된 광고대상에 대한 태그를 수신할 수 있다. 또한 컨텐츠 수신 모듈(3115a)은 태그와 연결되며 광고대상에 대한 광고 데이터를 수신한다. 켄텐츠가 생방송 컨텐츠인 경우 컨텐츠 수신 모듈(3115a)은 동영상 데이터만 수신한다.The content receiving module 3115a may receive video data and may receive a tag for an advertisement target coupled to the video data together with the video data. In addition, the content receiving module 3115a is connected to a tag and receives advertisement data for an advertisement target. When the content is live broadcast content, the content receiving module 3115a receives only video data.

동영상 데이터는 촬영된 이후에 광고 데이터와 결합되며, 광고 데이터는 동영상 데이터와 함께 전송된다. 소프트웨어를 이용하여 동영상에 포함된 상품과 서비스를 식별하여 광고를 호출하는 태그를 각각의 프레임에 결합시킨다.After the video data is captured, the video data is combined with the advertisement data, and the advertisement data is transmitted together with the video data. The software identifies the goods and services included in the video and associates the tags that call the ads with each frame.

광고 데이터는 각 태그와 연결되어 있으며, 태그를 매개로 동영상 데이터에 결합된다. 광고 데이터는 이미지와 광고대상에 대한 정보를 포함하는데, 광고대상 정보는 상표, 가격, 최저가, 판매 웹사이트 등을 포함할 수 있다. 컨텐츠에는 복수 개의 광고대상이 포함되어 있는 바, 복수 개의 광고가 각각의 광고대상에 대한 태그와 결합되어 있다. 또한, 태그는 각각의 프레임에서 상품이 위치하는 곳에서 상품의 이미지에 결합되어 있다.The advertisement data is associated with each tag and combined with the video data through the tag. The advertisement data includes information about an image and an advertisement target, and the advertisement target information may include a trademark, a price, a lowest price, a sales website, and the like. The content includes a plurality of advertisement targets, and the plurality of advertisements are combined with tags for each advertisement target. The tag is also coupled to the image of the product where the product is located in each frame.

화면 캡쳐 모듈(3115b)은 화면에 표시된 프레임을 이미지로 저장한다. 화면 캡쳐 모듈(3115b)은 이미지를 생성하고, 이미지에서 광고대상이 존재하는 영역에 태그를 결합하여 저장한다. 또한, 화면 캡쳐 모듈은 태그와 연결된 광고 데이터를 상기 이미지에 결합하여 저장할 수 있다.The screen capture module 3115b stores a frame displayed on the screen as an image. The screen capture module 3115b generates an image and combines and stores a tag in an area where an advertisement target exists in the image. In addition, the screen capture module may store the advertisement data associated with the tag by combining the image.

서치 커서 형성 모듈(3115c)은 캡쳐된 이미지 상에 커서 영역 갖는 커서를 형성하는데, 커서 영역은 원형 또는 직사각형으로 이루질 수 있다. 커서는 리모컨의 작동에 따라 화면에 나타나며, 리모컨의 움직임을 추종하여 화면 상에서 이동한다. 리모컨 또는 터치, 동작에 의하여 사용자는 커서 모드를 일반 모드와 서치 모드로 전환할 수 있다. 일반 모드는 종래의 커서와 같이 화살표 모양을 갖는 커서를 화면에 표시하며 서치 모드는 커서 영역을 갖는 커서를 화면에 표시한다.The search cursor forming module 3115c forms a cursor having a cursor area on the captured image, which may be circular or rectangular. The cursor appears on the screen according to the operation of the remote control, and moves on the screen following the movement of the remote control. The user can switch the cursor mode to the normal mode and the search mode by a remote control, a touch, or an operation. In the general mode, a cursor having an arrow shape is displayed on the screen, as in the conventional cursor, and the search mode displays a cursor having a cursor area on the screen.

서치 커서 형성 모듈(3115c)은 커서 모드 전환 신호가 입력되면 커서 영역을 형성하고 커서 영역을 갖는 커서를 리모컨, 모션 등을 추종하여 화면 상에서 이동시킨다.The search cursor forming module 3115c forms a cursor area when the cursor mode switching signal is input, and moves the cursor having the cursor area on the screen following the remote controller and motion.

색요소 조정 모듈(3115d)은 커서 영역을 인식하고 이미지에서 커서 영역 또는 커서 영역 이외의 부분의 색요소를 변화시킨다. 색요소 조정 모듈(3115d)은 화면에서 커서 영역을 제외한 부분의 명도 또는 채도를 감소시킬 수 있다. 또한, 색요소 조정 모듈(3115d)은 화면에서 커서 영역을 제외한 부분의 채도를 감소시켜서 흑백으로 표현할 수 있다. 색요소 조정 모듈(15d)은 커서 영역의 명도 또는 채도를 감소시킬 수 있다.The color element adjustment module 3115d recognizes the cursor area and changes the color element of the cursor area or a portion other than the cursor area in the image. The color element adjusting module 3115d may reduce the brightness or the saturation of the portion of the screen except for the cursor area. In addition, the color element adjusting module 3115d may reduce the saturation of the portion of the screen except for the cursor area and display the image in black and white. The color element adjusting module 15d may reduce the brightness or the saturation of the cursor area.

커서 영역 또는 커서 영역을 제외한 부분의 색요소가 변하면 사용자가 커서 영역을 명확하게 인식할 수 있을 뿐만 아니라 커서 영역에 시선을 집중할 수 있다.When the color elements of the cursor area or the area except the cursor area change, the user can not only clearly recognize the cursor area but also can focus attention on the cursor area.

하이라이트 형성 모듈(3115e)은 커서 영역 내에 위치하는 광고대상의 테두리에 선을 형성하여 하이라트 효과를 구현한다. 하이라이트 형성 모듈(15d)은 선을 형광색 등 다양한 색상으로 형성할 수 있으며 선의 색상이 주기적으로 변하도록 하여 반짝이는 효과를 구현할 수 있다. 이에 따라 사용자는 광고가 표시될 수 있는 광고대상이 어느 것인지 명확하게 알 수 있다. The highlight forming module 3115e forms a line on the edge of the advertisement object located in the cursor area to implement the high lat effect. The highlight forming module 15d may form lines in various colors such as fluorescent colors, and may implement a glittering effect by changing the color of the lines periodically. Accordingly, the user can clearly know which advertisement target can be displayed.

광고 로딩 모듈(3115f)은 커서 영역 내에 위치하는 광고대상에 대한 광고를 화면에 로딩한다. 광고 로딩 모듈(3115f)은 커서 영역의 이미지를 추출하는 이미지 추출 유닛(3115fa)과 이미지를 서버에 전송하여 광고를 요청하는 광고 요청 유닛(3115fb), 서버로부터 광고를 수신하는 광고 수신 유닛(3115fc), 및 수신된 광고를 출력부로 전달하여 화면에 표시하는 광고 표시 유닛(3115fd)을 포함한다.The advertisement loading module 3115f loads an advertisement for the advertisement target located in the cursor area on the screen. The advertisement loading module 3115f includes an image extraction unit 3115fa for extracting an image of a cursor area, an advertisement request unit 3115fb for transmitting an image to a server, and an advertisement reception unit 3115fc for receiving an advertisement from a server. And an advertisement display unit 3115fd for delivering the received advertisement to the output unit and displaying the same on the screen.

이미지 추출 유닛(3115fa) 커서 영역을 이미지 파일로 저장하여커서 영역 이미지를 생성한다. 광고 요청 유닛(3115fb)은 커서 이미지를 서버로 전송하여 커서 영역 내에 위치하는 광고대상들에 대한 광고를 요청한다. 광고 수신 유닛(3115fc)은 커서 영역 내에 위치하는 광고대상들에 광고를 수신한다. The image extraction unit 3115fa stores the cursor area as an image file to generate a cursor area image. The advertisement request unit 3115fb transmits a cursor image to the server to request advertisements for advertisement targets located in the cursor area. The advertisement receiving unit 3115fc receives advertisements at advertisement targets located in the cursor area.

광고 표시 유닛(3115fd)은 서버에서 전송된 광고를 출력부로 전달하여 화면에 표시한다. 광고 표시 유닛(3115fd)은 화면을 분할하여 광고 표시 영역을 형성하고 광고 표시 영역에 광고를 표시할 수 있다.The advertisement display unit 3115fd transfers the advertisement transmitted from the server to the output unit and displays the advertisement on the screen. The advertisement display unit 3115fd may divide the screen to form an advertisement display region and display an advertisement on the advertisement display region.

도 32는 본 발명의 제14실시예에 따른 스마트 디스플레이를 이용한 광고 방법을 나타낸 흐름도이다.32 is a flowchart illustrating an advertisement method using a smart display according to a fourteenth embodiment of the present invention.

도 32를 참조하여 설명하면, 본 실시예에 따른 스마트 디스플레이를 이용한 광고 방법은 컨텐츠 수신 단계(S3201), 화면 캡쳐 단계(S3202), 서치 커서 형성 단계(S3203), 색요소 조정 단계(S3204), 광고 로딩 단계(S3205)를 포함한다. Referring to FIG. 32, the advertisement method using the smart display according to the present embodiment includes a content receiving step (S3201), a screen capturing step (S3202), a search cursor forming step (S3203), a color element adjusting step (S3204), Ad loading step (S3205) is included.

컨텐츠 수신 단계(S3201)는 동영상 데이터를 수신하며, 동영상 데이터와 함께 동영상 데이터에 결합된 광고대상에 대한 태그를 수신할 수 있다. 또한 컨텐츠 수신 단계(S3201)는 태그와 연결되며 광고대상에 대한 광고 데이터를 수신한다. 켄텐츠가 생방송 컨텐츠인 경우 컨텐츠 수신 단계(S3201)은 동영상 데이터만 수신한다.The content receiving step S3201 may receive video data and may receive a tag for an advertisement target coupled to the video data together with the video data. In addition, the content receiving step (S3201) is connected to the tag and receives the advertisement data for the advertisement target. If the content is live broadcast content, the content receiving step S3201 receives only video data.

동영상 데이터는 촬영된 이후에 광고 데이터와 결합되며, 광고 데이터는 동영상 데이터와 함께 전송된다. 소프트웨어를 이용하여 동영상에 포함된 상품과 서비스를 식별하여 광고를 호출하는 태그를 각각의 프레임에 결합시킨다.After the video data is captured, the video data is combined with the advertisement data, and the advertisement data is transmitted together with the video data. The software identifies the goods and services included in the video and associates the tags that call the ads with each frame.

광고 데이터는 각 태그와 연결되어 있으며, 태그를 매개로 동영상 데이터에 결합된다. 광고 데이터는 이미지와 광고대상에 대한 정보를 포함하는데, 광고대상 정보는 상표, 가격, 최저가, 판매 웹사이트 등을 포함할 수 있다. 컨텐츠에는 복수 개의 광고대상이 포함되어 있는 바, 복수 개의 광고가 각각의 광고대상에 대한 태그와 결합되어 있다. 또한, 태그는 각각의 프레임에서 상품이 위치하는 곳에서 상품의 이미지에 결합되어 있다.The advertisement data is associated with each tag and combined with the video data through the tag. The advertisement data includes information about an image and an advertisement target, and the advertisement target information may include a trademark, a price, a lowest price, a sales website, and the like. The content includes a plurality of advertisement targets, and the plurality of advertisements are combined with tags for each advertisement target. The tag is also coupled to the image of the product where the product is located in each frame.

화면 캡쳐 단계(S3202)는 화면에 표시된 프레임을 이미지로 저장한다. 화면 캡쳐 단계(S3202)는 이미지를 생성하고, 이미지에서 광고대상이 존재하는 영역에 태그를 결합하여 저장한다. 또한, 화면 캡쳐 모듈은 태그와 연결된 광고 데이터를 상기 이미지에 결합하여 저장할 수 있다.The screen capture step S3202 stores the frame displayed on the screen as an image. The screen capture step S3202 generates an image and combines and stores a tag in an area where an advertisement target exists in the image. In addition, the screen capture module may store the advertisement data associated with the tag by combining the image.

서치 커서 형성 단계(S3203)는 캡쳐된 이미지 상에 커서 영역 갖는 커서를 형성하는데, 커서 영역은 원형 또는 직사각형으로 이루질 수 있다. 커서는 리모컨의 작동에 따라 화면에 나타나며, 리모컨의 움직임을 추종하여 화면 상에서 이동한다. 리모컨 또는 터치, 동작에 의하여 사용자는 커서 모드를 일반 모드와 서치 모드로 전환할 수 있다. 일반 모드는 종래의 커서와 같이 화살표 모양을 갖는 커서를 화면에 표시하며 서치 모드는 커서 영역을 갖는 커서를 화면에 표시한다.The search cursor forming step S3203 forms a cursor having a cursor area on the captured image, and the cursor area may be circular or rectangular. The cursor appears on the screen according to the operation of the remote control, and moves on the screen following the movement of the remote control. The user can switch the cursor mode to the normal mode and the search mode by a remote control, a touch, or an operation. In the general mode, a cursor having an arrow shape is displayed on the screen, as in the conventional cursor, and the search mode displays a cursor having a cursor area on the screen.

서치 커서 형성 단계(S3203)는 커서 모드 전환 신호가 입력되면 커서 영역을 형성하고 커서 영역을 갖는 커서를 리모컨, 모션 등을 추종하여 화면 상에서 이동시킨다.In the search cursor forming step S3203, when a cursor mode switching signal is input, a cursor region is formed, and a cursor having the cursor region is moved on the screen following a remote controller, a motion, and the like.

색요소 조정 단계(S3204)는 커서 영역을 인식하고 이미지에서 커서 영역 또는 커서 영역 이외의 부분의 색요소를 변화시킨다. 색요소 조정 단계(S3204)는 화면에서 커서 영역을 제외한 부분의 명도 또는 채도를 감소시킬 수 있다. 또한, 색요소 조정 단계(S3204)는 화면에서 커서 영역을 제외한 부분의 채도를 감소시켜서 흑백으로 표현할 수 있다. 색요소 조정 단계(S3204)는 커서 영역의 명도 또는 채도를 감소시킬 수 있다.The color element adjusting step (S3204) recognizes the cursor region and changes the color component of the cursor region or a portion other than the cursor region in the image. The color element adjusting step S3204 may reduce brightness or saturation of a portion of the screen except for the cursor area. In addition, the color element adjusting step (S3204) may be performed in black and white by reducing the saturation of the portion excluding the cursor area on the screen. The color element adjusting step S3204 may reduce the brightness or the saturation of the cursor area.

색요소 조정 단계(S3204)는 커서 영역 내에 위치하는 광고대상의 테두리에 선을 형성하여 하이라트 효과를 구현하는 하이라이트 형성 단계를 포함한다. 하이라이트 형성 단계는 선을 형광색 등 다양한 색상으로 형성할 수 있으며 선의 색상이 주기적으로 변하도록 하여 반짝이는 효과를 구현할 수 있다. 이에 따라 사용자는 광고가 표시될 수 있는 광고대상이 어느 것인지 명확하게 알 수 있다. The color element adjusting step S3204 includes a highlight forming step of forming a line on the edge of the advertisement target located in the cursor area to implement the high lat effect. In the highlight forming step, the line may be formed in various colors such as fluorescent colors, and the color of the line may be periodically changed to realize a sparkling effect. Accordingly, the user can clearly know which advertisement target can be displayed.

광고 로딩 단계(S3205)는 커서 영역 내에 위치하는 광고대상에 대한 광고를 화면에 로딩한다. 광고 로딩 단계(S3205)는 커서 영역을 이미지 파일로 저장하여 커서 영역 이미지를 생성하는 이미지 추출 단계와 상기 커서 영역 이미지를 서버로 전송하여 광고를 요청하는 광고 요청 단계, 상기 서버로부터 상기 커서 영역 이미지에 포함된 광고대상에 대한 광고 데이터를 수신하는 광고 수신 단계, 및 수신된 광고를 출력부로 전달하여 화면에 표시하는 광고 표시 단계를 포함한다.In the advertisement loading step S3205, an advertisement for an advertisement target located in the cursor area is loaded on the screen. The advertisement loading step (S3205) includes an image extraction step of generating a cursor area image by storing a cursor area as an image file, an advertisement request step of transmitting an advertisement of the cursor area image to a server, and requesting an advertisement from the server to the cursor area image. An advertisement receiving step of receiving the advertisement data for the included advertising target, and an advertisement display step of delivering the received advertisement to the output unit to display on the screen.

상기에서는 본 발명의 바람직한 실시예에 대하여 설명하였지만, 본 발명은 이에 한정되는 것이 아니고 특허청구범위와 발명의 상세한 설명 및 첨부한 도면의 범위 안에서 여러 가지로 변형하여 실시하는 것이 가능하고 이 또한 본 발명의 범위에 속하는 것은 당연하다.Although the preferred embodiments of the present invention have been described above, the present invention is not limited thereto, and various modifications and changes can be made within the scope of the claims and the detailed description of the invention and the accompanying drawings. Naturally, it belongs to the range of.

Claims (20)

동영상 데이터와 상기 동영상 데이터에 나타나는 상품에 대한 광고 데이터, 및 상품 목록을 수신하는 컨텐츠 수신 단계;A content receiving step of receiving video data, advertisement data for a product appearing in the video data, and a product list; 선택된 상품을 식별하는 상품 인식 단계;A product recognition step of identifying the selected product; 전송된 컨텐츠에서 상품의 광고를 호출하는 광고 호출 단계; 및An advertisement calling step of calling an advertisement of a product in the transmitted content; And 호출된 광고를 화면에 표시하는 광고 로딩 단계를 포함하고,An ad loading step of displaying the called ad on the screen, 상기 상품 인식 단계는 선택된 지점과 색상 또는 무늬가 동일한 영역들의 둘레를 따라 이어진 테두리를 형성하고, 테두리 내부를 상품의 영역으로 지정하는 In the product recognition step, a border is formed along the periphery of areas having the same color or pattern as the selected point, and designates the inside of the border as the area of the product. 스마트 디스플레이를 이용한 광고 방법.Advertising method using smart display. 제1 항에 있어서,According to claim 1, 상기 컨텐츠 수신 단계는 The content receiving step 전송된 동영상 데이터와 광고 데이터를 저장하여 출력부로 전달하는 Stores the transmitted video data and advertising data to the output unit 스마트 디스플레이를 이용한 광고 방법.Advertising method using smart display. 제1 항에 있어서,According to claim 1, 상기 상품 인식 단계는 The product recognition step 상품의 형상을 인식하는 형상 인식 단계; 및A shape recognition step of recognizing a shape of a product; And 상기 광고 데이터에 포함된 상품 목록에서 상품을 검색하는 상품 검색 단계A product search step of searching for a product in a product list included in the advertisement data 를 포함하는 스마트 디스플레이를 이용한 광고 방법.Advertising method using a smart display comprising a. 제3 항에 있어서,The method of claim 3, wherein 상기 상품 인식 단계는 The product recognition step 일치하는 상품을 선택할 수 없는 경우에 유사한 상품으로 검색된 상품들의 목록을 생성하는 유사목록 생성 단계Similar list generation step in which a list of products searched for similar products is generated when a matching product cannot be selected. 를 포함하는 스마트 디스플레이를 이용한 광고 방법.Advertising method using a smart display comprising a. 제1 항에 있어서,According to claim 1, 상기 광고 호출 단계는 The ad call step 상기 광고 데이터에서 검색된 상품에 대한 광고를 검색하는 광고 검색 단계An advertisement search step of searching for an advertisement for a product searched for in the advertisement data 를 포함하는 스마트 디스플레이를 이용한 광고 방법.Advertising method using a smart display comprising a. 제1 항에 있어서,According to claim 1, 상기 광고 로딩 단계는 The ad loading step is 화면에 광고창을 형성하고 광고창에 광고를 표시하는 Forming ad windows on the screen and displaying ads 스마트 디스플레이를 이용한 광고 방법.Advertising method using smart display. 제1 항에 있어서,According to claim 1, 상기 광고 로딩 단계는 The ad loading step is 화면을 분할하여 광고 표시 영역을 형성하고 상기 광고 표시 영역에 광고를 표시하는 Splitting the screen to form an advertisement display area and displaying an advertisement on the advertisement display area. 스마트 디스플레이를 이용한 광고 방법.Advertising method using smart display. 제1 항에 있어서,According to claim 1, 화면에 나타난 프레임을 이미지로 저장하는 화면 캡쳐 단계를 더 포함하고, It further comprises a screen capture step of saving the frame displayed on the screen as an image, 상기 화면 캡쳐 단계는 이미지를 생성하고, 이미지에 포함된 상품들에 대한 목록을 생성하고 상기 목록을 상기 이미지에 결합하여 저장하는 The screen capturing step generates an image, generates a list of items included in the image, and combines and stores the list in the image. 스마트 디스플레이를 이용한 광고 방법.Advertising method using smart display. 제8 항에 있어서,The method of claim 8, 상기 화면 캡쳐 단계는 The screen capture step 상기 이미지에 나타난 상품들의 광고를 결합하여 저장하는 Combining and storing the advertisement of the products shown in the image 스마트 디스플레이를 이용한 광고 방법.Advertising method using smart display. 동영상 데이터와 상기 동영상 데이터에 나타나는 상품에 대한 광고 데이터, 및 상품 목록을 수신하는 컨텐츠 수신 단계;A content receiving step of receiving video data, advertisement data for a product appearing in the video data, and a product list; 선택된 상품을 식별하는 상품 인식 단계;A product recognition step of identifying the selected product; 전송된 컨텐츠에서 상품의 광고를 호출하는 광고 호출 단계; 및An advertisement calling step of calling an advertisement of a product in the transmitted content; And 호출된 광고를 화면에 표시하는 광고 로딩 단계를 포함하고,An ad loading step of displaying the called ad on the screen, 상기 상품 인식 단계는 The product recognition step 상품의 형상을 인식하는 형상 인식 단계와 상기 상품 목록에서 상품을 검색하는 상품 검색 단계; 및 A shape recognition step of recognizing a shape of a product and a product search step of searching for a product in the product list; And 일치하는 상품을 선택할 수 없는 경우에 인식된 상품과 유사한 상품으로 검색된 상품들의 목록을 생성하는 유사목록 생성 단계Similar list generation step in which a list of products found as similar to the recognized product is generated when a matching product cannot be selected. 를 포함하는 스마트 디스플레이를 이용한 광고 방법.Advertising method using a smart display comprising a. 선택된 영역에 위치하는 상품을 식별하는 상품 인식 단계;A product recognition step of identifying a product located in the selected area; 광고 데이터가 저장된 서버에 광고를 요청하는 광고 호출 단계;An advertisement calling step of requesting an advertisement from a server storing the advertisement data; 상기 서버에서 광고를 수신하는 광고 수신 단계; 및An advertisement receiving step of receiving an advertisement at the server; And 수신된 광고를 화면에 표시하는 광고 로딩 단계를 포함하며,An ad loading step of displaying the received ad on the screen; 상기 상품 인식 단계는 The product recognition step 선택된 지점 주변 영역을 특정하여 오브젝트 영역을 형성하는 영역 선택 단계를 포함하며, An area selection step of specifying an area around the selected point to form an object area, 상기 영역 선택 단계는 선택된 지점과 색상 또는 무늬가 동일한 영역들의 둘레를 따라 이어진 테두리를 형성하고, 상기 테두리 내부를 오브젝트 영역으로 형성하는 The area selecting step may include forming a border along the periphery of areas having the same color or pattern as the selected point, and forming the inside of the border as an object area. 스마트 디스플레이를 이용한 광고 방법.Advertising method using smart display. 제11항에 있어서,The method of claim 11, 상기 상품 인식 단계는 선택된 오브젝트 영역을 선택 이미지로 저장하는 선택이미지 저장 단계The product recognition step is a selection image storage step of storing the selected object area as a selection image 를 포함하는 스마트 디스플레이를 이용한 광고 방법.Advertising method using a smart display comprising a. 제12항에 있어서,The method of claim 12, 상기 상품 인식 단계는 The product recognition step 상기 선택 이미지를 서버로 전송하는 선택 이미지 전송 단계A selection image transmitting step of transmitting the selection image to a server 를 포함하는 스마트 디스플레이를 이용한 광고 방법.Advertising method using a smart display comprising a. 제12항에 있어서,The method of claim 12, 상기 상품 인식 단계는 The product recognition step 상기 서버에 저장된 상품 데이터 베이스에서 상기 상품 이미지와 일치하는 상품을 검색하는 상품 검색 단계A product search step of searching for a product that matches the product image in a product database stored in the server 를 포함하는 스마트 디스플레이를 이용한 광고 방법.Advertising method using a smart display comprising a. 제14항에 있어서,The method of claim 14, 상기 광고 호출 단계는 The ad call step 검색된 상품에 링크된 광고를 호출하는 To call ads linked to the products found 스마트 디스플레이를 이용한 광고 방법.Advertising method using smart display. 제14항에 있어서,The method of claim 14, 선택된 상품과 유사한 상품들을 검색하는 유사 상품 검색 단계; A similar product searching step of searching for similar products similar to the selected product; 유사 상품 목록을 생성하여 전송하는 유사 상품 목록 생성 단계; 및A similar product list generation step of generating and transmitting a similar product list; And 상기 유사 상품 목록을 화면에 표시하는 유사 상품 목록 로딩 단계Loading similar product list to display the similar product list on the screen 를 더 포함하는 스마트 디스플레이를 이용한 광고 방법.Advertising method using a smart display further comprising. 제11항에 있어서,The method of claim 11, 상기 광고 로딩 단계는 The ad loading step is 화면에 광고창을 형성하고 상기 광고창에 광고를 표시하는 Forming an advertising window on the screen and displaying an advertisement on the advertising window. 스마트 디스플레이를 이용한 광고 방법.Advertising method using smart display. 제11항에 있어서,The method of claim 11, 상기 광고 로딩 단계는 The ad loading step is 화면을 분할하여 광고 표시 영역을 형성하고 상기 광고 표시 영역에 광고를 표시하는 Splitting the screen to form an advertisement display area and displaying an advertisement on the advertisement display area. 스마트 디스플레이를 이용한 광고 방법.Advertising method using smart display. 제11항에 있어서,The method of claim 11, 상기 표시된 화면을 이미지로 저장하는 화면 캡쳐 단계Screen capture step of saving the displayed screen as an image 를 더 포함하는 스마트 디스플레이를 이용한 광고 방법.Advertising method using a smart display further comprising. 제11항에 있어서,The method of claim 11, 상기 화면 캡쳐 단계는 The screen capture step 캡쳐된 이미지를 상기 서버로 전송하여 캡쳐된 이미지에 포함된 상품들에 대한 목록과 상품의 광고를 수신하여 상기 이미지에 결합하여 저장하는 Sending the captured image to the server to receive a list of products included in the captured image and the advertisement of the product to combine and store the image 스마트 디스플레이를 이용한 광고 방법.Advertising method using smart display.
PCT/KR2014/012377 2014-12-16 2014-12-16 Smart display and advertising method using same Ceased WO2016098915A1 (en)

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