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WO2016090650A1 - Terminal et procédé pour faire de la publicité à travers des applications vidéo - Google Patents

Terminal et procédé pour faire de la publicité à travers des applications vidéo Download PDF

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Publication number
WO2016090650A1
WO2016090650A1 PCT/CN2014/093990 CN2014093990W WO2016090650A1 WO 2016090650 A1 WO2016090650 A1 WO 2016090650A1 CN 2014093990 W CN2014093990 W CN 2014093990W WO 2016090650 A1 WO2016090650 A1 WO 2016090650A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
video
terminal
player
advertisement information
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/CN2014/093990
Other languages
English (en)
Chinese (zh)
Inventor
包林玉
邓方泉
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Shenzhen TCL Digital Technology Co Ltd
Original Assignee
Shenzhen TCL Digital Technology Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Shenzhen TCL Digital Technology Co Ltd filed Critical Shenzhen TCL Digital Technology Co Ltd
Publication of WO2016090650A1 publication Critical patent/WO2016090650A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles

Definitions

  • the present invention relates to the field of television technologies, and in particular, to a terminal and method for inserting advertisements in a video application.
  • smart TVs equipped with operating systems such as Android systems have made televisions smarter, and a large number of life or entertainment applications can be installed on smart TVs, including various video applications.
  • operating systems such as Android systems
  • all TV manufacturers hope to insert advertisements released by enterprises in video applications, so that when users watch videos through video applications, they can insert advertisements released by enterprises to play a propaganda role.
  • the existing method for inserting advertisements in a video application requires each TV manufacturer to develop a video application itself, and then integrate the advertisements that need to be inserted into the video application developed by itself, so that the user can insert the advertisement when watching the video through the video application, but
  • the method not only requires the TV manufacturers to develop video applications themselves, but also increases the cost.
  • the video applications developed by the TV manufacturers themselves cannot be guaranteed to be more popular than other existing video applications, that is, users who use their own video applications cannot be guaranteed.
  • the quantity can not guarantee the promotion of interstitial ads. Therefore, the existing method of inserting advertisements in video applications is very limited and not convenient enough.
  • the main object of the present invention is to provide a terminal and method for inserting an advertisement in a video application, so as to solve the technical problem that the existing method for inserting an advertisement in a video application is not convenient and has a large limitation.
  • the present invention provides a terminal for inserting an advertisement in a video application, the terminal comprising: an insertion module, a proxy server module, and a hard-release player, wherein the insertion module and the hard-release player Registering into the proxy server module;
  • the insertion module is configured to: when the hard-play player of the terminal receives the video address sent by the video application on the terminal, obtain the advertisement information stored on the advertisement server, and send the obtained advertisement information to the proxy server module;
  • the proxy server module is configured to forward the obtained advertisement information to the hard-release player
  • the hard copy player is configured to perform advertisement play according to the advertisement information.
  • the hard copy player is further configured to:
  • the proxy server module is monitored, and when the advertisement information obtained by the proxy server module is forwarded to the hard-release player, the advertisement is played according to the received advertisement information.
  • the proxy server module is further configured to:
  • the hard copy player is further configured to:
  • the video corresponding to the video address is played according to the video address sent by the video application.
  • the insertion module is further configured to:
  • the advertisement information includes: an advertisement address, an advertisement type, an advertisement time, and/or an advertisement quantity; wherein the advertisement type is a video.
  • the present invention further provides a method for inserting an advertisement in a video application of a terminal, where the terminal includes: an insertion module, a proxy server module, and a hard-release player, the insertion module and the hard solution.
  • the player is registered in the proxy server module, and the method includes the following steps:
  • the insertion module acquires the advertisement information stored on the advertisement server, and sends the obtained advertisement information to the proxy server module;
  • the proxy server module forwards the obtained advertisement information to the hard copy player
  • the hard copy player performs advertisement play according to the advertisement information.
  • the step of the hard-play player performing advertisement play according to the advertisement information comprises:
  • the hard disk player monitors the proxy server module, and when the proxy server module detects that the obtained advertisement information is forwarded to the hard copy player, performs advertisement play according to the received advertisement information.
  • the insertion module acquires the advertisement information stored on the advertisement server, and sends the acquired advertisement information to the proxy server.
  • the steps of the module also include:
  • the proxy server module registers in the system service manager of the terminal.
  • the hard-release player further includes:
  • the hard copy player plays a video corresponding to the video address according to a video address sent by the video application.
  • the insertion module acquires the advertisement information stored on the advertisement server, and sends the acquired advertisement information to the proxy server.
  • the steps of the module also include:
  • the insertion module is bound to an advertisement server.
  • the advertisement information includes: an advertisement address, an advertisement type, an advertisement time, and/or an advertisement quantity; wherein the advertisement type is a video.
  • the advertisement information stored on the advertisement server acquired by the insertion module is forwarded to the hard decryption player of the terminal through the proxy server module preset in the terminal, so that the hard
  • the player can receive the video address sent by the video application on the terminal, before playing the video content requested by the video application, first perform advertisement play according to the advertisement information forwarded by the proxy server module, thereby implementing the insertion of the advertisement in the video application, All video applications can call the hard-release player to insert the ad before playing the requested video content, so there is no need for the TV manufacturer to develop the video application itself, which reduces the cost, is very convenient, and can be inserted in all video applications. To ensure the promotion of in-stream advertising, the limitations are small.
  • FIG. 1 is a schematic diagram of functional modules of an embodiment of a terminal for inserting an advertisement in a video application according to the present invention
  • FIG. 2 is a schematic flowchart of a first embodiment of a method for inserting an advertisement in a video application of a terminal according to the present invention
  • FIG. 3 is a schematic flowchart of a second embodiment of a method for inserting an advertisement in a video application of a terminal according to the present invention
  • FIG. 4 is a schematic flow chart of a third embodiment of a method for inserting an advertisement in a video application of a terminal according to the present invention.
  • the present invention provides a terminal for inserting an advertisement in a video application.
  • the terminal that inserts the advertisement in the video application may be a video playback terminal that can run the video application, such as a smart TV equipped with an Android system or other systems, and is not limited herein.
  • FIG. 1 is a schematic diagram of functional modules of an embodiment of a terminal for inserting an advertisement in a video application according to the present invention.
  • the terminal for inserting an advertisement in the video application includes: an insertion module 01, a proxy server module 02, and a hard copy player 03, wherein the insertion module 01 and the hard copy player 03 are registered to the Proxy server module 02;
  • the insertion module 01 is configured to acquire the advertisement information stored on the advertisement server when the hard copy player 03 of the terminal receives the video address sent by the video application on the terminal, and send the obtained advertisement information to the proxy server module 02 ;
  • the proxy server module 02 is configured to forward the obtained advertisement information to the hard copy player 03;
  • the hard copy player 03 is configured to perform advertisement play according to the advertisement information.
  • the hard copy player 03 on the terminal such as the media player Media
  • Player, etc. sends the requested video address to the hard copy player 03 for the hard copy player 03 to play the video.
  • the hard copy player 03 of the terminal receives the video address sent by the video application on the terminal, since the advertisement needs to be inserted in the video application, the hard copy player 03 temporarily does not request the video address sent by the video application.
  • the video is played, but the advertisement information stored on the external advertisement server is first acquired by the insertion module 01.
  • the insertion module 01 can be bound to the advertisement server of the cloud.
  • the corresponding interface is invoked to obtain the stored advertisement information from the external advertisement server, and the obtained advertisement information includes but is not limited to the advertisement address.
  • a proxy server module 02 is preset in the terminal system, and the preset proxy server module 02 can perform bidirectional communication with the interstitial module 01 of the terminal and the hard decryption player 03 of the terminal. Therefore, the interstitial module 01 is acquiring. After the advertisement information stored on the external advertisement server is stored, the obtained advertisement information can be forwarded to the hard copy player 03 through the preset proxy server module 02.
  • the insertion module 01 and the hard copy player 03 are first registered in the proxy server module 02, so that the proxy server module 02 can call the insert module 01 and the hard copy player 03.
  • the hard copy player 03 of the terminal receives the video address sent by the video application on the terminal
  • the hard copy player 03 calls the proxy server module 02
  • the proxy server module 02 calls back the insert module 01
  • the plug-in module 01 acquires the external advertisement server.
  • the advertisement information is stored
  • the proxy server module 02 is invoked, and the obtained advertisement information is forwarded by the proxy server module 02 to the hard decryption player 03, and the hard copy player 03 of the terminal pairs the proxy The server module 02 performs monitoring.
  • the advertisement can be played according to the received advertisement information before the video requested by the video application is played. Insert ads in the video app. Moreover, since the hard decoding player 03 has a strong decoding capability, the playback is smooth, and when a high-resolution advertisement is played, there is no such phenomenon as a flower screen or a carton, and the effect of the interstitial advertisement is better. After the advertisement is played, the registration of the insertion module 01 and the hard copy player 03 is cancelled from the proxy server module 02 to end the advertisement insertion.
  • the advertisement information stored on the advertisement server acquired by the insertion module 01 is forwarded to the hard copy player 03 of the terminal by the proxy server module 02, so that the hard copy player 03 can send the video application on the received terminal.
  • the video address is used to play the advertisement according to the advertisement information forwarded by the proxy server module 02 before playing the video content requested by the video application, so as to insert the advertisement in the video application, since all the video applications can play the requested video content.
  • the proxy server module 02 is further configured to: register in a system service manager of the terminal.
  • the proxy server module 02 Registering the proxy server module 02 into the system service manager of the terminal, so that the proxy server module 02 has a high authority, and can perform bidirectional communication with the interstitial module 01 and the hard dissolving player 03 of the terminal, and obtain the interpolated module 01.
  • the obtained advertisement information can be forwarded by the proxy server module 02 to the hard copy player 03, and the data transfer between the insert module 01 and the hard copy player 03 is implemented, and the After the proxy server module 02 is registered to the system service manager of the terminal, the proxy server module 02 can be automatically started up with the terminal, and can be forwarded according to the obtained advertisement information at any time, which is more convenient and faster.
  • the hard copy player 03 is further configured to:
  • the video corresponding to the video address is played according to the video address sent by the video application.
  • the advertisement player 03 After the advertisement player 03 performs the advertisement play according to the advertisement information, further, the operation of playing the video corresponding to the video address according to the video address sent by the video application, specifically, the hard copy player 03 of the terminal receives
  • the video address sent by the video application on the terminal is sent, the video address sent by the video application may be saved, and after the hard copy player 03 plays the advertisement according to the advertisement information forwarded by the proxy server module 02, the video application is immediately sent according to the saved video application.
  • the video address plays the positive video that the user requests to play, so as to realize the insertion of the advertisement in the video application, and also ensure the timely playback of the positive video requested by the user, thereby improving the user experience.
  • the present invention further provides a method of inserting an advertisement in a video application of a terminal.
  • the terminal includes: an insertion module, a proxy server module, and a hard-release player, and the insertion module and the hard-release player are registered in the proxy server module.
  • FIG. 2 is a schematic flowchart diagram of a first embodiment of a method for inserting an advertisement in a video application of a terminal according to the present invention.
  • a method for inserting an advertisement in a video application of a terminal includes:
  • Step S10 When the hard-play player of the terminal receives the video address sent by the video application on the terminal, the insertion module acquires the advertisement information stored on the advertisement server, and sends the acquired advertisement information to the proxy server module.
  • a hard-release player on the terminal such as a media player Media
  • Player, etc. sends the requested video address to the hard copy player for the hard copy player to play the video.
  • the advertisement information stored on the external advertisement server is first acquired by the insertion module.
  • the insertion module can be bound to the advertisement server of the cloud.
  • the advertisement information needs to be acquired, the corresponding interface is invoked to obtain the stored advertisement information from the external advertisement server, and the obtained advertisement information includes the advertisement address and the advertisement type.
  • Information about advertisements such as advertisement time and number of advertisements.
  • the advertisement type is video.
  • Step S20 the proxy server module forwards the obtained advertisement information to the hard-release player
  • a proxy server module is preset in the terminal system, and the proxy server module can perform two-way communication with the plug-in module and the hard-release player of the terminal, that is, in the plug-in module and the hard-release player. Data transfer is performed. Therefore, after the insertion module acquires the advertisement information stored on the external advertisement server, the obtained advertisement information can be forwarded to the hard-release player through the proxy server module.
  • Step S30 the hard copy player performs advertisement play according to the advertisement information.
  • the hard disk player of the terminal monitors the proxy server module, and when it is detected that the proxy server module forwards the obtained advertisement information to the hard disk player, before the video requested by the video application is played, according to The received advertisement information is played by the advertisement to realize the insertion of the advertisement in the video application.
  • the hard decoding player has a strong decoding capability and smooth playback. When playing high-resolution advertisements, there is no such phenomenon as flower screen, jam, etc., and the effect of inserting advertisements is better.
  • the advertisement information stored on the advertisement server acquired by the insertion module is forwarded to the hard copy player of the terminal by the preset proxy server module, so that the hard copy player can receive the video address sent by the video application on the terminal.
  • the advertisement is played according to the advertisement information forwarded by the proxy server module, so that the advertisement is inserted in the video application, since all the video applications can call the hard solution before playing the requested video content.
  • the player plugs in the advertisements so there is no need for the TV manufacturer to develop the video application itself, which reduces the cost, is very convenient, and can be inserted into the advertisements in all the video applications, ensuring the promotion of the interstitial advertisements, the limitations are small, and the versatility is strong. .
  • FIG. 3 is a schematic flowchart diagram of a second embodiment of a method for inserting an advertisement in a video application of a terminal according to the present invention.
  • the method further includes:
  • step S40 the proxy server module registers in the system service manager of the terminal.
  • the embodiment further includes the operation of registering the proxy server module in the system service manager of the terminal.
  • the preset proxy server module is registered in the system service manager of the terminal, so that the proxy server module has higher authority, and can perform two-way communication with the plug-in module and the hard-dissolving player of the terminal, After obtaining the advertisement information stored on the external advertisement server, the module may forward the obtained advertisement information to the hard-release player, implement data transmission between the insertion module and the hard-release player, and preset the proxy server module. After registering to the terminal's system service manager, the preset proxy server module can be automatically started with the terminal booting, and can be forwarded according to the obtained advertisement information at any time, which is more convenient and faster.
  • FIG. 4 is a schematic flowchart diagram of a third embodiment of a method for inserting an advertisement in a video application of a terminal according to the present invention.
  • the method further includes:
  • Step S50 The hard-release player plays the video corresponding to the video address according to the video address sent by the video application.
  • the embodiment further includes an operation of playing the video corresponding to the video address according to the video address sent by the video application.
  • the advertisement player plays the advertisement according to the advertisement information
  • the operation of playing the video corresponding to the video address according to the video address sent by the video application specifically, the terminal
  • the video address sent by the video application may be saved, and after the hard copy player plays the advertisement according to the advertisement information forwarded by the proxy server module, immediately according to the saved
  • the video address sent by the video application plays the positive video that the user requests to play, so as to realize the insertion of the advertisement in the video application, and also ensure the timely playback of the positive video requested by the user, thereby improving the user experience.
  • the technical solution of the present invention which is essential or contributes to the prior art, may be embodied in the form of a software product stored in a storage medium (such as ROM/RAM, disk,
  • a storage medium such as ROM/RAM, disk,
  • the optical disc includes a number of instructions for causing a terminal device (which may be a cell phone, a computer, a server, or a network device, etc.) to perform the methods described in various embodiments of the present invention.

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

La présente invention concerne un terminal destiné à faire de la publicité à travers des applications vidéo. Le terminal comprend : un module publicitaire, un module serveur proxy et un lecteur de décodage matériel. Le module publicitaire et le lecteur de décodage matériel s'enregistrent auprès du module serveur proxy. Le module publicitaire est utilisé pour obtenir des informations publicitaires stockées sur un serveur de publicité et envoyer les informations publicitaires obtenues au module serveur proxy lorsque le lecteur de décodage matériel du terminal reçoit une adresse vidéo envoyée par les applications vidéo sur le terminal. Le module serveur proxy est utilisé pour transférer les informations publicitaires obtenues au lecteur de décodage matériel, et le lecteur de décodage matériel est utilisé pour diffuser la publicité conformément aux informations publicitaires. La présente invention concerne également un procédé pour faire de la publicité à travers des applications vidéo sur un terminal. La présente invention permet aux fabricants de téléviseurs d'éviter de développer eux-mêmes des applications vidéo, ce qui est très pratique et permet de réduire les coûts, et de faire de la publicité à travers toutes les applications vidéo, ce qui garantit la diffusion publique des annonces publicitaires et réduit les limitations.
PCT/CN2014/093990 2014-12-09 2014-12-16 Terminal et procédé pour faire de la publicité à travers des applications vidéo Ceased WO2016090650A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CN201410750994.9A CN105744311A (zh) 2014-12-09 2014-12-09 在视频应用中插播广告的终端及方法
CN201410750994.9 2014-12-09

Publications (1)

Publication Number Publication Date
WO2016090650A1 true WO2016090650A1 (fr) 2016-06-16

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PCT/CN2014/093990 Ceased WO2016090650A1 (fr) 2014-12-09 2014-12-16 Terminal et procédé pour faire de la publicité à travers des applications vidéo

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CN (1) CN105744311A (fr)
WO (1) WO2016090650A1 (fr)

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CN107864403B (zh) * 2016-09-22 2021-12-14 中兴通讯股份有限公司 一种插播广告的方法、装置及系统
CN107690081B (zh) * 2017-05-25 2020-07-28 腾讯科技（北京）有限公司 视频播放方法和装置以及存储介质、电子装置
CN111901691B (zh) * 2019-05-06 2022-12-09 北京邦天信息技术有限公司 用户终端及其开机广告播放方法、计算机可读存储介质
CN114125542B (zh) * 2022-01-26 2022-05-31 北京智象信息技术有限公司 基于软件方式实现单路硬件解码器的视频插播方法及装置
CN114885217A (zh) * 2022-06-14 2022-08-09 中国电信股份有限公司 视频播放方法、装置、电子设备及非易失性存储

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