WO2016054928A1 - Method and device for providing push information - Google Patents

Abstract

The present invention intends to provide a method and device for providing push information. The method of the present invention comprises the steps of: obtaining application behavior information of one or more application programs corresponding to a user equipment (UE); according to the application behavior information corresponding to the one or more application programs, determining user attribute classification information of the UE so as to transmit push information to the UE based on the user attribute classification information. The present invention also provides a method for receiving the push information in the UE, and the method comprises: obtaining application behavior information of one or more application programs; transmitting the application behavior information to a network device to enable the network device to determine the user attribute classification information corresponding to the UE; receiving from the network device the push information fed back based on the user attribute classification information.

Description

Method and device for providing push information Technical field

The present invention relates to the field of computer technologies, and in particular, to a method and apparatus for providing push information.

Background technique

In the prior art, when pushing information to a user in an application, the related push setting that the developer can perform is relatively simple, so that the user of the application receives a large amount of push information irrelevant to the demand, and the user experience is poor. Moreover, for the developer of the application, when it is desired to recommend the personalized information to the user, a large amount of data collection and data analysis operations are required, and the cost is high.

Summary of the invention

It is an object of the present invention to provide a method and apparatus for providing push information.

According to an aspect of the invention, a method for providing push information is provided, wherein the method comprises the steps of:

- obtaining application behavior information of one or more applications corresponding to the user equipment;

Determining user attribute classification information of the user equipment according to application behavior information corresponding to the one or more applications, to send the push information to the user equipment based on the user attribute classification information of the user equipment.

According to an aspect of the present invention, there is also provided a method for receiving push information in a user equipment, wherein the method comprises the steps of:

- Get application behavior information for one or more applications;

Transmitting the application behavior information to the network device, for the network device to determine user attribute classification information corresponding to the user equipment;

Wherein, the method further comprises the following steps:

Receiving, from the network device, push information fed back based on the user attribute classification information.

According to an aspect of the present invention, a network device for providing push information is further provided, wherein the network device includes:

Means for obtaining application behavior information of one or more applications corresponding to the user equipment;

Determining, according to the application behavior information corresponding to the one or more applications, the user attribute classification information of the user equipment, to send the push information to the user equipment based on the user attribute classification information of the user equipment. Device.

According to an aspect of the present invention, a user equipment for receiving push information is further provided, wherein the user equipment includes:

Means for obtaining application behavior information for one or more applications;

Means for transmitting the application behavior information to a network device, where the network device determines user attribute classification information corresponding to the user equipment;

The user equipment further includes:

Means for receiving push information from the network device that is fed back based on the user attribute classification information.

Compared with the prior art, the present invention has the following advantages: the user attribute classification information including various attributes such as preference information, location information, and the like can be determined based on behavior information of the user in each application of the user equipment, and classified based on the user attribute. The information pushes information to the user, enabling the user to receive push information in the application that meets his needs and is appropriate for the current scene. Further, according to the aspect of the present invention, information can be separately pushed to each application for each user attribute classification information of each application, and the conversion rate of the information recommendation can be further improved.

DRAWINGS

Other features, objects, and advantages of the present invention will become more apparent from the Detailed Description of Description

1 is a flow chart showing a method for providing push information in accordance with the present invention;

2 is a schematic diagram showing the structure of a network device for providing push information by a user and a user device for receiving push information according to the present invention.

The same or similar reference numerals in the drawings denote the same or similar components.

detailed description

The invention is further described in detail below with reference to the accompanying drawings.

Figure 1 illustrates a method for providing push information in accordance with the present invention. The method according to the present method includes step S101 and step S102 performed by the network device, and step S201, step S202, and step S203 performed by the user equipment.

The network device includes, but is not limited to, a single network server, a server group composed of multiple network servers, or a cloud computing-based cloud composed of a large number of hosts or network servers, where the cloud computing is distributed computing. A super virtual computer consisting of a group of loosely coupled computers.

The user equipment includes, but is not limited to, any electronic product that can interact with a user through a keyboard, a mouse, a remote controller, a touch panel, or a voice control device, for example, a personal computer, a tablet, or a smart phone. , PDA, etc.

Preferably, the user equipment according to the present invention includes a software development kit (SDK) for acquiring user data in each application.

Preferably, the user equipment comprises a mobile terminal such as a smart phone.

The network in which the user equipment and the network device are located includes, but is not limited to, the Internet, a wide area network, a metropolitan area network, a local area network, a VPN network, and the like.

It should be noted that the user equipment, the network equipment, and the network are only examples. Other existing or future user equipment, network equipment, and networks may be applicable to the present invention, and should also be included in the scope of the present invention. And is included here by reference.

Referring to FIG. 1, in step S201, the user equipment acquires application behavior information of one or more applications.

Therein, an application according to the present invention includes an application having a predetermined interface or module.

Preferably, the application according to the invention comprises a predetermined SDK module.

The application behavior information includes various operation information performed by the application.

The application behavior information includes operation information that is executed by the application based on user instructions and/or based on predetermined conditions.

For example, the social application is based on an operation of the user to upload or share a picture, an operation of the map application based on a search address performed by the user input information, an operation performed by the video application based on a user instruction, and the like; and, for example, when the update condition is satisfied, the application The program automatically obtains its own update data, and for example, when the predetermined time condition is met, the memory cleaning application periodically detects the behavior information of the operation such as the memory occupancy of the system.

Preferably, the application behavior information further includes network history usage information of the user equipment, such as a network browsing record, a network search record, and network collection information.

Specifically, the user equipment may acquire application behavior information of each application itself by using a module embedded in the one or more applications.

Preferably, the user equipment can obtain application behavior information of each application by using an SDK module included in each application.

Next, in step S202, the user equipment sends the application behavior information to the network device, where the network device determines user attribute classification information corresponding to the user equipment.

The user attribute classification information includes at least one of the following types of information:

1) basic attribute information; the basic attribute information may include information such as gender, occupation, marital status, age, and the like of the user.

2) preference attribute information; for example, shopping, music, novels, etc.

3) Device attribute information; for example, the model of the user device, screen resolution, network access method, Internet Service Provider (ISP) information, and the like.

4) Location attribute information. For example, the location area information of the city, the street, and the like where the current location of the user equipment is located. For another example, location status information such as "in company", "at home", "going out", etc., determined based on the current location and the predetermined location range.

5) Application attribute information; the application attribute information includes attribute information of users corresponding to respective applications. For example, a registered user/unpaid user, a registered user/unregistered user, and, for example, member level information such as a bronze medal user, a silver medal user, a gold medal user, etc., with respect to an application.

Specifically, after obtaining the application behavior information of each application separately, the user equipment may send the obtained application behavior information of all the applications together to the network device; or The application behavior information of each application can be sent to the network device separately.

According to the first example of the present invention, in step S201, the device Dev_1 used by the user acquires operation information of each application of the user in the device Dev_1 and a web browsing record in the browser in the past three months as the application behavior information. . In step S202, the device Dev_1 sends the acquired application behavior information to the server.

Next, in step S101, the network device acquires application behavior information of one or more applications corresponding to the user equipment.

Specifically, the network device may receive all application behavior information of one or more applications corresponding to the user equipment at a time; or the network device may respectively receive application behavior information of one or more applications from the user equipment.

Next, in step S102, the network device determines, according to the application behavior information corresponding to the one or more applications, user attribute classification information of the user equipment, based on the user attribute classification information of the user equipment, The user equipment sends the push information.

The manner in which the network device determines the user attribute classification information of the user equipment according to the application behavior information corresponding to the one or more applications includes, but is not limited to, at least one of the following:

1) The network device determines user attribute classification information corresponding to all applications of the user equipment according to application behavior information corresponding to the one or more applications.

For example, the network device determines basic attribute information “female”, “unmarried” and “30 to 40 years old” as the user equipment based on the user registration information in the social application of the user equipment based on the gender, marital status, and age. User attribute classification information corresponding to all applications in the middle.

2) The network device determines user attribute classification information corresponding to each application program of the user equipment according to application behavior information corresponding to the one or more applications.

For example, for a game-like application, the network device determines whether its corresponding user attribute classification information may include both a paying user and an unpaid user based on whether the application performs a pay operation behavior. For another example, for the video playing application, the network device determines, according to whether the user login information is included in the video application, that the corresponding user attribute classification information may include a registered user, an unregistered user, and the like.

3) when the one or more programs include the first application and the at least one second application, the network device according to the application behavior information of the user corresponding to the user device in the at least one second application, Determining user attribute classification information corresponding to the user in the first application.

Continuing with the foregoing first example, in step S101, the server acquiring application behavior information of each application corresponding to the device Dev_1 includes: there is a payment behavior corresponding to the game application app_1; there is no corresponding to the game application app_2 Payment behavior. Then, in step S102, the server determines the user attribute classification information "paid user" corresponding to the game application app_1 according to the payment behavior corresponding to the game application app_1 included in the application behavior information. Moreover, the server further detects whether there is a payment behavior corresponding to the other game application based on the information of the payment behavior corresponding to the game application app_2 included in the application behavior information, and determines the corresponding game based on the payment behavior corresponding to the game application app_1. The user attribute classification information of the application app_2 is "potentially paid user".

According to a preferred solution of the present invention, the network device sends the push information to the user equipment based on the user attribute classification information of the user equipment, including but not limited to the following two types:

1) The network device first identifies the information attribute classification information of the push information to be transmitted. Then, the network device sends the push information to the user equipment according to the information attribute classification information and user attribute classification information corresponding to the one or more application programs in the user equipment. Wherein the push information corresponds to at least one of the one or more applications. Preferably, the information attribute classification information of the push information matches the user attribute classification information of the at least one application.

The information attribute classification information may be in the same classification manner as the user attribute classification information. Alternatively, the user attribute classification information may correspond to each piece of information of the attribute classification information.

Continuing with the foregoing first example, the push information msg_1 includes: content information of the “game spree special offer special offer”, and after the server performs the content recognition operation on the push information, the information attribute classification information corresponding to the push information is determined to include: user. And, the server matches the user attribute classification information of each user equipment, and determines that it matches the user attribute classification information corresponding to the game app_1 of the user equipment Dev_1. Server The push information msg_1 is sent to the user equipment Dev_1.

2) The network device separately sends the push information to the user equipment based on the classification selection information corresponding to the at least one application of the user equipment.

The classification selection information is used to filter push information suitable for the user equipment. Preferably, the classification selection information includes label information corresponding to the application.

More preferably, the classification selection information includes tag information based on respective attribute items of the user classification attribute information.

Preferably, the classification selection information further includes filtering based on the time attribute to filter the push information from time.

According to the second example of the present invention, the classification selection information of the shopping application app_3 in the user equipment Dev_2 includes: the location attribute is “Shanghai” or “Beijing”, the time attribute is 15:00-22:00; the shopping in the user equipment Dev_3 The classification selection information of the application app_4 includes: the location attribute is "Beijing", the time attribute is 16:00-22:00, and the user base attribute is "Ms."

And, the user attribute classification information of the user equipment Dev_2 that has been determined by the server includes the location attribute “Beijing”.

At 15:30, the server needs to send the push message msg_2: "anniversary women's discount"; and the server determines that the push message meets the classification selection information of the shopping application app_3 according to the user attribute classification information and the time attribute of each user equipment, and does not meet the The classification selection information of the shopping application app_4, the server transmits the push information msg_1 to the user equipment Dev_2 at this point of time, and does not send msg_2 to the user equipment Dev_3.

According to a preferred solution of the present invention, the network device performs periodic detection on the user equipment that has not sent the push information, and when the user attribute classification information and/or the time attribute meets the classification selection condition of at least one application in the user equipment, the user is The device sends push information.

Continuing with the foregoing second example, the server is scheduled to detect, every 20 minutes, whether the user equipment that has not been pushed conforms to the classification selection condition of at least one application in the user equipment. Then the server detects and determines at time point 15:50 that the user attribute classification information of the user equipment Dev_3 does not meet the classification selection condition of the shopping application app_4 in the device; then, the server detects and determines the user equipment Dev_3 again at time point 16:10. User attribute classification The information conforms to the classification selection condition of the shopping application app_4 in the device, and the server sends the push information msg_2 to the user equipment Dev_3, and marks the user equipment as being sent with respect to the push information msg_2, and then does not periodically detect the user. device.

More preferably, during the expiration of the predetermined push information, the network device performs the aforementioned periodic detection for the user equipment that has not transmitted the push information.

Continuing with the foregoing second example, the expiration date of the push information msg_2 is 48 hours. After the server determines that the push message msg_2 is 48 hours, the server does not continue to detect even if there is still a user device that has not been pushed.

Next, in step S203, the user equipment receives the push information fed back from the network device based on the user attribute classification information.

Continuing with the foregoing first example, in step S203, the device Dev_1 receives the push information msg_1 from the server.

According to the method of the present invention, user attribute classification information including various attributes such as user preference information, location information, and the like can be determined based on behavior information of the user in each application of the user equipment, and information is pushed to the user based on the user attribute classification information. Enables users to receive push information in their app that matches their needs and fits into the current scene. Further, according to the method of the present invention, information can be individually pushed to each application for each user attribute classification information of each application, and the conversion rate of the information recommendation can be further improved.

2 is a schematic diagram showing the structure of a network device for providing push information by a user and a user device for receiving push information according to the present invention. The network device according to the present invention includes: means for acquiring application behavior information of one or more applications corresponding to the user equipment (hereinafter referred to as "acquisition apparatus 101"); for using the one or more applications according to Corresponding application behavior information, determining user attribute classification information of the user equipment, and means for transmitting the push information to the user equipment based on the user attribute classification information of the user equipment (hereinafter referred to as "determination device 102"). The user equipment according to the present invention includes: means for acquiring application behavior information of one or more applications (hereinafter referred to as "behavior acquisition means 201"); for transmitting the application behavior information to a network device for supply Means for determining, by the network device, user attribute classification information corresponding to the user equipment (hereinafter referred to as "sending device 202"); for receiving from the network device A device (hereinafter referred to as "receiving device 203") that pushes information based on the user attribute classification information.

Referring to FIG. 2, the behavior obtaining means 201 acquires application behavior information of one or more applications.

Therein, an application according to the present invention includes an application having a predetermined interface or module.

Preferably, the application according to the invention comprises a predetermined SDK module.

The application behavior information includes various operation information performed by the application.

The application behavior information includes operation information that is executed by the application based on user instructions and/or based on predetermined conditions.

For example, the social application is based on an operation of the user to upload or share a picture, an operation of the map application based on a search address performed by the user input information, an operation performed by the video application based on a user instruction, and the like; and, for example, when the update condition is satisfied, the application The program automatically obtains its own update data, and for example, when the predetermined time condition is met, the memory cleaning application periodically detects the behavior information of the operation such as the memory occupancy of the system.

Preferably, the application behavior information further includes network history usage information of the user equipment, such as a network browsing record, a network search record, and network collection information.

Specifically, the behavior obtaining apparatus 201 may acquire application behavior information of each application itself by using modules embedded in the one or more applications, respectively.

Preferably, the behavior obtaining apparatus 201 can obtain application behavior information of each application by using an SDK module included in each application.

Next, the sending device 202 sends the application behavior information to the network device, where the network device determines user attribute classification information corresponding to the user equipment.

The user attribute classification information includes at least one of the following types of information:

1) basic attribute information; the basic attribute information may include information such as gender, occupation, marital status, age, and the like of the user.

2) preference attribute information; for example, shopping, music, novels, etc.

3) Device attribute information; for example, the model of the user device, screen resolution, network access method, Internet Service Provider (ISP) information, and the like.

4) Location attribute information. For example, the location area information of the city, the street, and the like where the current location of the user equipment is located. For another example, location status information such as "in company", "at home", "going out", etc., determined based on the current location and the predetermined location range.

5) Application attribute information; the application attribute information includes attribute information of users corresponding to respective applications. For example, a registered user/unpaid user, a registered user/unregistered user, and, for example, member level information such as a bronze medal user, a silver medal user, a gold medal user, etc., with respect to an application.

Specifically, after obtaining the application behavior information of each application separately, the sending device 202 may send the obtained application behavior information of all the applications together to the network device; or, the application behavior information of each application may be separately sent to Internet equipment.

According to the first example of the present invention, the behavior obtaining means 201 in the device Dev_1 used by the user acquires the operation information of the respective applications of the user in the device Dev_1 and the web browsing record in the browser in the past three months as the application behavior. information. Next, the transmitting device 202 in the device Dev_1 transmits the acquired application behavior information to the server.

Next, the obtaining means 101 acquires application behavior information of one or more applications corresponding to the user equipment.

Specifically, the obtaining apparatus 101 may receive all application behavior information of one or more applications corresponding to the user equipment at a time; or the acquiring apparatus 101 may respectively receive respective application behaviors of one or more applications from the user equipment. information.

The determining device 102 determines the user attribute classification information of the user equipment according to the application behavior information corresponding to the one or more applications, to send the user attribute classification information to the user equipment based on the user attribute classification information of the user equipment. Push information.

The manner in which the determining device 102 determines the user attribute classification information of the user equipment according to the application behavior information corresponding to the one or more applications includes, but is not limited to, at least one of the following:

1) The determining device 102 determines user attribute classification information corresponding to all applications of the user equipment according to application behavior information corresponding to the one or more applications.

For example, the determining means 102 determines the basic attribute information "female" based on the user registration information in the social application of the user equipment based on the gender, marital status, age, "unmarried" And "30 to 40 years old" as user attribute classification information corresponding to all applications in the user equipment.

2) The determining device 102 determines user attribute classification information corresponding to each application program of the user equipment according to application behavior information corresponding to the one or more applications.

For example, for a game-like application, the determining device 102 determines whether its corresponding user attribute classification information may include both a paying user and an unpaid user based on whether the application performs a pay operation behavior. For another example, for the video playing application, the determining device 102 determines whether the corresponding user attribute classification information may include a registered user, an unregistered user, or the like according to whether the user login information is included in the video application.

3) when the one or more programs include the first application and the at least one second application, determining device 102 according to application behavior information of the user corresponding to the user equipment in the at least one second application Determining user attribute classification information corresponding to the user in the first application.

Continuing with the foregoing first example, the obtaining behavior information of each application corresponding to the device Dev_1 by the obtaining apparatus 101 in the server includes: there is a payment behavior corresponding to the game application app_1; there is no corresponding to the game application app_2 Payment behavior. Then, the determining means 102 in the server determines the user attribute classification information "paid user" corresponding to the game application app_1 based on the payment behavior corresponding to the game application app_1 included in the application behavior information. And, the determining means 102 further detects whether there is a payment behavior corresponding to the other game application based on the information of the payment behavior corresponding to the game application app_2 included in the application behavior information, and determines the correspondence based on the payment behavior corresponding to the game application app_1 The user attribute classification information of the game application app_2 is "potentially paid user".

According to a preferred solution of the present invention, the network device sends the push information to the user equipment based on the user attribute classification information of the user equipment, including but not limited to the following two types:

1) The network device according to the present preferred embodiment further includes: means for identifying information attribute classification information of the push information to be transmitted (not shown, hereinafter referred to as "identification means"), and for classifying information according to the information attribute And user attribute classification information corresponding to the one or more applications in the user equipment, to send the user attribute to the user equipment A device for pushing information (not shown, hereinafter referred to as "first push device").

The identification device first identifies the information attribute classification information of the push information to be transmitted. Next, the first pushing device sends the push information to the user equipment according to the information attribute classification information and user attribute classification information corresponding to the one or more application programs in the user equipment. Wherein the push information corresponds to at least one of the one or more applications. Preferably, the information attribute classification information of the push information matches the user attribute classification information of the at least one application.

The information attribute classification information may be in the same classification manner as the user attribute classification information. Alternatively, the user attribute classification information may correspond to each piece of information of the attribute classification information.

Continuing with the foregoing first example, the push information msg_1 includes: content information of the “game spree discount special offer”, and the identification device in the server performs content recognition on the push information, and then determines the information attribute classification corresponding to the push information. Information includes: charged users. And, the server matches the user attribute classification information of each user equipment, and determines that it matches the user attribute classification information corresponding to the game app_1 of the user equipment Dev_1. Therefore, the first push device in the server transmits the push information msg_1 to the user equipment Dev_1.

2) The network device according to the preferred embodiment further includes means for separately transmitting the push information to the user equipment based on the classification selection information corresponding to the at least one application of the user equipment (not shown, hereinafter referred to as "the first Two push device").

The second pushing device transmits the push information to the user equipment separately based on the classification selection information corresponding to the at least one application of the user equipment.

The classification selection information is used to filter push information suitable for the user equipment. Preferably, the classification selection information includes label information corresponding to the application.

More preferably, the classification selection information includes tag information based on respective attribute items of the user classification attribute information.

Preferably, the classification selection information further includes filtering based on the time attribute to filter the push information from time.

According to a second example of the present invention, the points of the shopping application app_3 in the user equipment Dev_2 The class selection information includes: the location attribute is “Shanghai” or “Beijing”, the time attribute is 15:00-22:00; the classification selection information of the shopping application app_4 in the user equipment Dev_3 includes: the location attribute is “Beijing”, the time attribute For 16:00-22:00, the user base attribute is "Ms."

And, the user attribute classification information of the user equipment Dev_2 that has been determined by the server includes the location attribute “Beijing”.

At 15:30, the server needs to send the push message msg_2: "anniversary women's discount"; and the server determines that the push message meets the classification selection information of the shopping application app_3 according to the user attribute classification information and the time attribute of each user equipment, and does not meet the The classification selection information of the shopping application app_4, the second pushing device in the server transmits the push information msg_1 to the user equipment Dev_2 at this point of time, and does not send msg_2 to the user equipment Dev_3.

According to a preferred embodiment of the present invention, the network device according to the present invention further includes means for performing periodic detection on the user equipment that has not transmitted the push information to detect whether the push information needs to be sent to the user equipment (not shown, Hereinafter referred to as "detection device").

The detecting device periodically detects the user equipment that has not sent the push information, and when the user attribute classification information and/or the time attribute meet the classification selection condition of the at least one application program in the user equipment, the second pushing device sends the push information to the user equipment. .

Continuing with the foregoing second example, the server is scheduled to detect, every 20 minutes, whether the user equipment that has not been pushed conforms to the classification selection condition of at least one application in the user equipment. Then, the detecting device in the server detects and determines at time point 15:50 that the user attribute classification information of the user equipment Dev_3 does not comply with the classification selection condition of the shopping application app_4 in the device; then, the detecting device detects again at time point 16:10 and Determining that the user attribute classification information of the user equipment Dev_3 conforms to the classification selection condition of the shopping application app_4 in the device, the server sends the push information msg_2 to the user equipment Dev_3, and marks the user equipment with respect to the push information msg_2 as being sent. The user equipment is no longer periodically detected.

More preferably, the detecting means performs the aforementioned periodic detection for the user equipment that has not transmitted the push information within the expiration date of the predetermined push information.

Continuing with the foregoing second example, the expiration date of the push information msg_2 is 48. Hours, after the server determines that the push message msg_2 is 48 hours, even if there is still a user device that has not been pushed, it will not continue to detect it.

Next, the receiving device 203 receives the push information fed back from the network device based on the user attribute classification information.

Continuing with the foregoing first example, the receiving device 203 in the device Dev_1 receives the push information msg_1 from the server.

According to the solution of the present invention, user attribute classification information including various attributes such as user preference information, location information, and the like can be determined based on behavior information of the user in each application of the user equipment, and the information is pushed to the user based on the user attribute classification information. Enables users to receive push information in their app that matches their needs and fits into the current scene. Further, according to the method of the present invention, information can be individually pushed to each application for each user attribute classification information of each application, and the conversion rate of the information recommendation can be further improved.

The software program of the present invention can be executed by a processor to implement the steps or functions described above. Likewise, the software program (including related data structures) of the present invention can be stored in a computer readable recording medium such as a RAM memory, a magnetic or optical drive or a floppy disk and the like. In addition, some of the steps or functions of the present invention may be implemented in hardware, for example, as a circuit that cooperates with a processor to perform various functions or steps.

Additionally, a portion of the invention can be applied as a computer program product, such as computer program instructions, which, when executed by a computer, can invoke or provide a method and/or solution in accordance with the present invention. The program instructions for invoking the method of the present invention may be stored in a fixed or removable recording medium and/or transmitted by a data stream in a broadcast or other signal bearing medium, and/or stored in a The working memory of the computer device in which the program instructions are run. Herein, an embodiment in accordance with the present invention includes a device including a memory for storing computer program instructions and a processor for executing program instructions, wherein when the computer program instructions are executed by the processor, triggering The apparatus operates based on the aforementioned methods and/or technical solutions in accordance with various embodiments of the present invention.

It is obvious to those skilled in the art that the present invention is not limited to the details of the above-described exemplary embodiments, and can be used without departing from the spirit or essential characteristics of the invention. His specific form implements the invention. Therefore, the present embodiments are to be considered as illustrative and not restrictive, and the scope of the invention is defined by the appended claims instead All changes in the meaning and scope of equivalent elements are included in the present invention. Any reference signs in the claims should not be construed as limiting the claim. In addition, it is to be understood that the word "comprising" does not exclude other elements or steps. A plurality of units or devices recited in the system claims can also be implemented by a unit or device by software or hardware. The first, second, etc. words are used to denote names and do not denote any particular order.

Claims (19)

A method for providing push information, wherein the method comprises the following steps: - obtaining application behavior information of one or more applications corresponding to the user equipment; Determining user attribute classification information of the user equipment according to application behavior information corresponding to the one or more applications, to send the push information to the user equipment based on the user attribute classification information of the user equipment. The method of claim 1, wherein the determining the user attribute classification information of the user equipment according to the application behavior information corresponding to the one or more applications further comprises the following steps: Determining user attribute classification information of the user equipment corresponding to each application according to application behavior information corresponding to the one or more applications. The method of claim 2, wherein the one or more programs comprise a first application and at least one second application, wherein the based on application behavior information corresponding to the one or more applications Determining, by the user equipment, the user attribute classification information corresponding to each application separately includes the following steps: Determining user attribute classification information corresponding to the user in the first application according to application behavior information of the user corresponding to the user equipment in the at least one second application. The method according to any one of claims 1 to 3, wherein the method further comprises the steps of: - transmitting push information to the user equipment separately based on the classification selection information corresponding to the at least one application of the user equipment. The method according to any one of claims 1 to 3, wherein the method further comprises the steps of: Identifying information attribute classification information of the push information to be transmitted; Desiring to the user equipment according to the information attribute classification information and user attribute classification information corresponding to the one or more applications in the user equipment Push information. The method according to claim 4 or 5, wherein, for one push information, the method further comprises the following steps: - Performing periodic detection on the user equipment that has not sent the push information to detect whether the push information needs to be sent to the user equipment. The method according to any one of claims 1 to 6, wherein the user attribute classification information comprises at least one of the following types of information: - basic attribute information; - preference attribute information; - device attribute information; - location attribute information; - Apply attribute information. A method for receiving push information in a user equipment, wherein the method comprises the steps of: - Get application behavior information for one or more applications; Transmitting the application behavior information to the network device, for the network device to determine user attribute classification information corresponding to the user equipment; Wherein, the method further comprises the following steps: Receiving, from the network device, push information fed back based on the user attribute classification information. A network device for providing push information, wherein the network device includes: Means for obtaining application behavior information of one or more applications corresponding to the user equipment; Determining, according to the application behavior information corresponding to the one or more applications, the user attribute classification information of the user equipment, to send the push information to the user equipment based on the user attribute classification information of the user equipment. Device. The network device according to claim 9, wherein the determining is to determine a user of the user equipment according to application behavior information corresponding to the one or more applications The device for attribute classification information is also used to: User attribute classification information corresponding to each application program of the user equipment is determined according to application behavior information corresponding to the one or more applications. The network device of claim 10, wherein the one or more programs comprise a first application and at least one second application, wherein the means for corresponding to the one or more applications And applying the behavior information, determining, by the user equipment, the user attribute classification information respectively corresponding to each application is further used to: Determining user attribute classification information corresponding to the user in the first application according to application behavior information of the user corresponding to the user equipment in the at least one second application. The network device according to any one of claims 9 to 11, wherein the network device comprises: Means for separately transmitting push information to the user equipment based on the classification selection information corresponding to the at least one application of the user equipment. The network device according to any one of claims 9 to 11, wherein the network device further comprises: Means for identifying information attribute classification information of push information to be transmitted; And means for transmitting the push information to the user equipment according to the information attribute classification information and user attribute classification information corresponding to the one or more application programs in the user equipment. The network device according to claim 12 or 13, wherein, for a push information, the network device further comprises: A means for performing periodic detection on a user equipment that has not transmitted the push information to detect whether the push information needs to be sent to the user equipment. The network device according to any one of claims 9 to 13, wherein the user attribute classification information includes at least one of the following types of information: - basic attribute information; - preference attribute information; - device attribute information; - location attribute information; - Apply attribute information. A user equipment for receiving push information, where the user equipment includes: Means for obtaining application behavior information for one or more applications; Means for transmitting the application behavior information to a network device, where the network device determines user attribute classification information corresponding to the user equipment; The user equipment further includes: Means for receiving push information from the network device that is fed back based on the user attribute classification information. A computer readable medium comprising computer code, the method of any one of claims 1 to 8 being performed when the computer code is executed. A computer program product, when the computer program product is executed by a computer device, the method of any one of claims 1 to 8 being performed. A computer device comprising a memory and a processor, the memory storing computer code, the processor being configured to perform the computer code according to any one of claims 1 to 8 The method described.

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