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WO2016045500A1 - Procédé, appareil et système pour sélectionner un objet cible dans une bibliothèque de cibles - Google Patents

Procédé, appareil et système pour sélectionner un objet cible dans une bibliothèque de cibles Download PDF

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Publication number
WO2016045500A1
WO2016045500A1 PCT/CN2015/089109 CN2015089109W WO2016045500A1 WO 2016045500 A1 WO2016045500 A1 WO 2016045500A1 CN 2015089109 W CN2015089109 W CN 2015089109W WO 2016045500 A1 WO2016045500 A1 WO 2016045500A1
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WIPO (PCT)
Prior art keywords
target
target object
action point
library
block
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Ceased
Application number
PCT/CN2015/089109
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English (en)
Chinese (zh)
Inventor
徐亮
朱一梦
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Alibaba Group Holding Ltd
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Alibaba Group Holding Ltd
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Filing date
Publication date
Application filed by Alibaba Group Holding Ltd filed Critical Alibaba Group Holding Ltd
Publication of WO2016045500A1 publication Critical patent/WO2016045500A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor

Definitions

  • the present application belongs to the field of Internet technologies, and in particular, to a method, an apparatus, and a system for selecting a target object in a target library, and an optimization method and apparatus for selecting a target object path.
  • the user accesses the website linked to the server, browses the target object of interest and its details in a browser through classification or other forms, and can also use the search function to directly find the target object from the object information base of the server and browse the browser in the browser. Details. Either way, once the user has determined the selected object, the object that needs to be selected can be added to the object library.
  • the technical problem to be solved by the present application is to provide a target object selection method, device and system thereof in the target library, and an optimization method and device for selecting a target object path, which are used to simplify the target object finally added to the object library.
  • the operation process increases the target object conversion rate that is finally added to the object library.
  • the embodiment of the present application provides a target object selection method in a target library, which includes:
  • the action point includes a shortcut operation button for the target object.
  • the target object selected in the estimated target list page includes: when the captured cursor or the gesture slides over the target block where the target is located in the target list page, the estimated location The target corresponding to the target block is a target object, and the target block includes a picture of the target and an action point for the target.
  • the enlarged display of the picture of the target object includes:
  • the magnifying display of the picture of the target object includes: magnifying the target block corresponding to the target object, and hiding the zoomed target point corresponding to the action point in the target block.
  • the target object corresponding to the target image in the target block is reserved after the enlargement is retained.
  • determining that the target object is a target object added to the object library includes:
  • the time threshold of the hover determines that the target object is a target object added to the object library.
  • determining that the target object is a target object added to the object library includes:
  • the time threshold of the stop is determined, and the target object is determined to be a target object added to the object library.
  • an embodiment of the present application provides an optimization method for a target path, which includes:
  • the target corresponding to the target block is estimated to be the target object, and the target block includes the target image and the target Action point
  • an embodiment of the present application provides an optimization method for a target path, which includes:
  • the target corresponding to the target block is estimated to be the target object, and the target block includes the target image and the target Action point
  • a target object selection device in a target library which includes:
  • An estimating unit configured to estimate a target object selected in the target list page, and display an enlarged image of the target object
  • the loading unit determines and loads the action point on the picture of the target object enlargedly displayed according to the target object added to the object library.
  • an embodiment of the present application provides an apparatus for optimizing a path of a selected target object, including:
  • the estimating unit is configured to: when the captured cursor or the gesture slides over the target block where the target is located in the target list page, estimate the target corresponding to the target block as the target object, where the target block includes a picture of the target and an action point for the target;
  • An amplifying unit configured to hide an action point in the target block corresponding to the target object, and keep and enlarge the target image in the target block corresponding to the target object;
  • a loading unit configured to determine and load a hidden action point on the image of the target object that is displayed in an enlarged manner according to the target object being a target object added to the object library.
  • an embodiment of the present application provides an apparatus for optimizing a path of a selected target object, including:
  • the estimating unit is configured to: when the captured cursor or the gesture slides over the target block where the target is located in the target list page, estimate the target corresponding to the target block as the target object, where the target block includes a picture of the target and an action point for the target;
  • Enlarging unit magnifying the target block corresponding to the target object, hiding the zoomed target object corresponding to the action point in the target block, and retaining the target image in the target block corresponding to the target object after the enlargement is retained;
  • a loading unit configured to determine and load a hidden action point on the image of the target object that is displayed in an enlarged manner according to the target object being a target object added to the object library.
  • an embodiment of the present application provides a target object selection server in a target library, where the server is configured to estimate a target object selected in a target list page, and enlarge and display a picture of the target object. And for determining and according to the target object being a target object added to the object library, loading an action point on the enlarged image of the target object.
  • the embodiment of the present application provides a target object selection system in a target library, which includes: a server and a terminal that can remotely access the server, and the server is used to estimate a target object selected in the target list page. Enlarging and displaying a picture of the target object, and determining, and according to the target object, a target object added to the object library, loading an action point on the enlarged image of the target object; the terminal A picture for presenting the target list page and the target object after zooming in and loading the action point.
  • an electronic device wherein the electronic device includes:
  • a memory configured to store a browser program
  • a user interface is displayed on the display, the user interface includes a search input area and a list display area, and the search input area is configured to receive keywords input by a user
  • the list display area is configured to display a plurality of target objects that match the keyword
  • At least one of the plurality of target objects jumps to display a detail page related to the target object pointed by the first operation on a user interface of the display when receiving the first operation input by the user;
  • FIG. 1 is a schematic flowchart of a method for selecting a target object in a target library according to an embodiment of the present application
  • step 102 is a schematic diagram showing the effect of step 102
  • FIG. 3 is a schematic diagram showing the effect of step 105
  • FIG. 4 is a schematic flowchart of a method for selecting a target object in a target library according to another embodiment of the present application
  • FIG. 5 is a schematic flowchart of a method for selecting a target object in a target library according to still another embodiment of the present application.
  • FIG. 6 is a schematic flowchart of a method for selecting a target object in a target library according to still another embodiment of the present application.
  • FIG. 7 is a schematic structural diagram of a target object selection device in a target library according to still another embodiment of the present application.
  • FIG. 8 is a schematic structural diagram of a path optimization apparatus according to still another embodiment of the present application.
  • FIG. 9 is a schematic structural diagram of a target object selection system in a target library according to still another embodiment of the present application.
  • FIG. 10 is a schematic structural diagram of an electronic device according to still another embodiment of the present application.
  • E-commerce includes electronic trading methods for trading activities and related services on the Internet (Internet), intranet (Intranet) and Value Added Network (VAN). It is the electronic and networked part of traditional business activities. . E-commerce uses micro-computer technology and network communication technology for business activities.
  • the image of the target object is enlarged and displayed by estimating the target object selected in the target list page; and determining and according to the target object is a target object added to the object library,
  • the action point is loaded on the image of the target object enlargedly displayed, so that it is not necessary to repeatedly switch between the target list and the target detail page, and the action point can be operated on the enlarged target image to complete the object selection, which simplifies the operation.
  • the steps optimize the user experience and increase the target object conversion rate that is ultimately added to the object store.
  • any of the technical solutions of the present application necessarily does not necessarily require all the advantages described above to be achieved at the same time.
  • the following is a method for selecting a target object in a target library provided by the following embodiments of the present application, and the main idea is to include at least:
  • the following is the optimization method of the target path of the target provided by the embodiment of the present application. At least, including:
  • the target corresponding to the target block is estimated to be the target object, and the target block includes the target image and the target Action point
  • the following is a method for optimizing a target object path provided by an embodiment of the present application, and the main idea is to include at least:
  • the target corresponding to the target block is estimated to be the target object, and the target block includes the target image and the target Action point
  • An estimation unit configured to estimate a target object selected in the target list page, and display an enlarged image of the target object
  • the loading unit determines and loads the action point on the picture of the target object enlargedly displayed according to the target object added to the object library.
  • the estimating unit is configured to: when the captured cursor or the gesture slides over the target block where the target is located in the target list page, estimate the target corresponding to the target block as the target object, where the target block includes a picture of the target and an action point for the target;
  • An amplifying unit configured to hide an action point in the target block corresponding to the target object, and keep and enlarge the target image in the target block corresponding to the target object;
  • a loading unit configured to determine and load a hidden action point on the image of the target object that is displayed in an enlarged manner according to the target object being a target object added to the object library.
  • the estimating unit is configured to: when the captured cursor or the gesture slides over the target block where the target is located in the target list page, estimate the target corresponding to the target block as the target object, where the target block includes a picture of the target and an action point for the target;
  • Enlarging unit magnifying the target block corresponding to the target object, hiding the target point in the target block corresponding to the zoomed target, and retaining the target image in the target block after zooming in the target object;
  • a loading unit configured to determine and load a hidden action point on the image of the target object that is displayed in an enlarged manner according to the target object being a target object added to the object library.
  • the target object selection server in the target library provided by the embodiment of the present application is as follows: the server is configured to at least estimate a target object selected in the target list page, and display an enlarged image of the target object. And for determining and according to the target object being a target object added to the object library, loading an action point on the enlarged image of the target object.
  • the following is a system for selecting a target object in a target library provided by the embodiment of the present application, and the main idea is to at least include: a server and a terminal that can remotely access the server, and the server is used for estimating a target object selected in the target list page, an enlarged display of the image of the target object, and a picture of the target object displayed in an enlarged manner for determining and according to the target object added to the object library according to the target object Loading an action point; the terminal is configured to present the target list page and a picture of the target object after zooming in and loading the action point.
  • FIG. 1 is a schematic flowchart of a method for selecting a target object in a target library according to an embodiment of the present invention; as shown in FIG. 1 , in this embodiment, at least:
  • the target object may be estimated by capturing a gesture of the user in the target list page during the shopping process, and the gesture may be directly to the target.
  • the target object can be estimated by capturing whether the cursor of the mouse operation is over (or also referred to as mouse over) the target block of a certain target. .
  • the action point includes a shortcut operation button for the target object, such as one of adding a shopping cart, collecting (or also referred to as attention), one-click purchase, price comparison, finding the same paragraph, or similar target.
  • a shortcut operation button for the target object such as one of adding a shopping cart, collecting (or also referred to as attention), one-click purchase, price comparison, finding the same paragraph, or similar target.
  • the action points are not limited to listing these specific items, and may include other operation buttons for convenient shopping.
  • the target block may be analyzed by the layout, and the area where the target image is located and the area where the action point is located may be parsed, and the area where the action point is located may be directly hidden to realize the hiding of the action point.
  • FIG. 2 is a schematic diagram of the implementation of step 102; as shown in FIG. 2, the earphone is the target object, and the picture of the earphone is enlarged, and all possible action points are hidden.
  • the target object is determined to be a target object added to the object library.
  • the time threshold can be set by statistical analysis of the purchaser's shopping habit data.
  • FIG. 3 is a schematic diagram of the implementation of step 105; as shown in FIG. 3, the earphone is the target object, the picture of the earphone is enlarged, and the shortcut operation buttons such as purchase, shopping cart, and collection are loaded under the enlarged picture.
  • an action point may be loaded on the target picture in the form of a pull-down menu.
  • the action point is actually loaded, it is possible to selectively load different types of action points by analyzing the purchase behavior of the purchaser, for example, if the timer is used to find that the purchaser hovering over the target block of the target object for a long time. , when loading the action point, only load one button to purchase the shortcut button.
  • the target object and the loaded action point displayed in an enlarged manner can be displayed simultaneously.
  • the zoomed-on target object and the loaded action point may also be displayed at different times (asynchronously), for example, the zoomed-displayed target object may be displayed first, and then the loaded action may be displayed. point.
  • step 105 in order to facilitate the judgment of the next time to join the target in the object library, it is preferable to clear the above timer.
  • FIG. 4 is a schematic flowchart of a method for selecting a target object in a target library according to another embodiment of the present application; as shown in FIG. 4, in this embodiment, the method includes at least:
  • step 401 is similar to step 101 in FIG. 1 described above, and details are not described herein again.
  • the difference from the embodiment of FIG. 1 is that the entire target block is first enlarged, and then the action point is hidden from the enlarged target block, and only the target in the enlarged target block is retained. image.
  • the enlarged target block may be analyzed, and the area where the target image is located and the area where the action point is located are analyzed, and the area of the action point in the enlarged target block is directly hidden. Thereby hiding the action point.
  • the target object is a target object added to the object library when the time when the cursor or the gesture actually hovering on the target block corresponding to the target object exceeds the time threshold of the continuous hovering.
  • the steps 403-405 are similar to the above-mentioned 103-105 shown in FIG. 1, and are not described herein again.
  • FIG. 5 is a schematic flowchart of a method for selecting a target object in a target library according to another embodiment of the present invention. As shown in FIG. 5, in this embodiment, the method includes at least:
  • the statistics of the actual hover time on the target block are different.
  • the cursor or the gesture is actually suspended on the enlarged target picture by setting a counter.
  • the time of the stop is counted, and once the counted hover time reaches the time threshold of the continuous hover, the target object is determined to be the target object added to the object store.
  • the time threshold can be set by statistical analysis of the purchaser's shopping habit data.
  • FIG. 6 is a schematic flowchart of a method for selecting a target object in a target library according to still another embodiment of the present application; as shown in FIG. 6, in this embodiment, the method includes at least:
  • the statistics of the actual hover time on the target block are different.
  • the counter or the gesture is actually suspended on the enlarged target picture by setting a counter.
  • the time of the stop is counted, and once the counted hover time reaches the time threshold of the continuous hover, the target object is determined to be the target object added to the object store.
  • the time threshold can be set by statistical analysis of the purchaser's shopping habit data.
  • FIG. 7 is a schematic structural diagram of a target object selection apparatus in a target library according to another embodiment of the present application; as shown in FIG. 7, the method may include: an estimation unit 701 and a loading unit 702 coupled to each other, wherein:
  • the estimating unit 701 is configured to estimate a target object selected in the target list page, and display an enlarged image of the target object;
  • the loading unit 702 is configured to determine and load an action point on the picture of the target object enlargedly displayed according to the target object added to the target object.
  • FIG. 8 is a schematic structural diagram of a path optimization apparatus according to still another embodiment of the present application; as shown in FIG. 8, the method may include: an estimation unit 801, an amplifying unit 802, and a loading unit 803 coupled to each other, where:
  • the estimating unit 801 is configured to: when the captured cursor or the gesture is slid over the target block where the target is located in the target list page, estimate the target corresponding to the target block as the target object, where the target block includes a picture of the target and an action point for the target;
  • the amplifying unit 802 is configured to hide an action point in the target object corresponding to the target object, and reserve and enlarge the target picture in the target block corresponding to the target object;
  • the loading unit 803 is configured to determine and load a hidden action point on the picture of the target object enlargedly displayed according to the target object being a target object added to the object library. or:
  • the estimating unit 801 is configured to: when the captured cursor or the gesture is slid over the target block where the target is located in the target list page, estimate the target corresponding to the target block as the target object, where the target block includes a picture of the target and an action point for the target;
  • the amplifying unit 802 enlarges the target object corresponding target block, and hides the zoomed target object corresponding to the action point in the target block, and retains the target image in the target block corresponding to the target object after being enlarged;
  • the loading unit 803 is configured to determine and load a hidden action point on the picture of the target object enlargedly displayed according to the target object being a target object added to the object library.
  • FIG. 9 is a schematic structural diagram of a target object selection system in a target library according to another embodiment of the present application; as shown in FIG. 9, the method may include: a server 901 and a terminal 902 capable of remotely accessing a server, where the server 901 is configured to estimate a target object selected in the target list page, an enlarged display of the image of the target object, and a picture of the target object displayed in an enlarged manner for determining and according to the target object added to the object library according to the target object Loading the action point; the terminal 902 is configured to at least present the target list page and the picture of the target object after the zoomed in and the action point is loaded.
  • the server 901 is configured to estimate a target object selected in the target list page, an enlarged display of the image of the target object, and a picture of the target object displayed in an enlarged manner for determining and according to the target object added to the object library according to the target object Loading the action point
  • the terminal 902 is configured to at least present the
  • FIG. 10 is a schematic structural diagram of an electronic device according to still another embodiment of the present application; as shown in FIG. 10, it includes: a display 1001; a processor 1002; and a memory 1003 configured to store a browser program.
  • the user interface When the browser program is executed by the processor 1002, the user interface is displayed on the display 1001, the user interface includes a search input area and a list display area, the search input area is configured to receive keywords input by the user The list display area is configured to display a plurality of target objects that match the keyword;
  • At least one of the plurality of target objects jumps to display a detail page related to the target object pointed by the first operation on a user interface of the display 1001 when receiving the first operation of the user input;
  • the apparatus provided by the embodiments of the present application can be implemented by a computer program.
  • Those skilled in the art should be able to understand that the foregoing unit and module division manners are only one of a plurality of division manners. If the division is other units or modules or does not divide the blocks, as long as the information object has the above functions, it should be in the present application. Within the scope of protection.
  • embodiments of the present application can be provided as a method, apparatus (device), or computer program product.
  • the present application can take the form of an entirely hardware embodiment, an entirely software embodiment, or an embodiment in combination of software and hardware.
  • the application can take the form of a computer program product embodied on one or more computer-usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) including computer usable program code.
  • the computer program instructions can also be stored in a computer readable memory that can direct a computer or other programmable data processing device to operate in a particular manner, such that the instructions stored in the computer readable memory produce an article of manufacture comprising the instruction device.
  • the apparatus implements the functions specified in one or more blocks of a flow or a flow and/or block diagram of the flowchart.
  • These computer program instructions can also be loaded onto a computer or other programmable data processing device such that a series of operational steps are performed on a computer or other programmable device to produce computer-implemented processing for execution on a computer or other programmable device.
  • the instructions provide steps for implementing the functions specified in one or more of the flow or in a block or blocks of a flow diagram.

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  • User Interface Of Digital Computer (AREA)

Abstract

L'invention concerne un procédé, un appareil et un système pour sélectionner un objet cible dans une bibliothèque de cibles. Ledit procédé pour sélectionner un objet cible dans une bibliothèque de cibles comprend principalement : la prédiction d'un objet cible sélectionné dans une liste de cibles et l'agrandissement et l'affichage d'une image de l'objet cible ; la détermination que l'objet cible est un objet cible à ajouter dans la bibliothèque de cibles, et sur cette base, le chargement d'un point d'action sur l'image agrandie et affichée de l'objet cible. De cette manière, il n'est pas nécessaire d'effectuer de manière répétée une commutation entre une liste de cibles et une page de détail d'une cible, et un objet peut être sélectionné par actionnement d'un point d'action sur une image de cible agrandie, et, par conséquent, les étapes d'utilisation sont simplifiées, l'expérience d'utilisateur est optimisée et le taux de conversion d'objets cibles ajoutés à la fin dans une bibliothèque de cibles est amélioré.
PCT/CN2015/089109 2014-09-23 2015-09-08 Procédé, appareil et système pour sélectionner un objet cible dans une bibliothèque de cibles Ceased WO2016045500A1 (fr)

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CN201410491962.1A CN105488072B (zh) 2014-09-23 2014-09-23 一种目标库中目标对象选定方法、装置及系统
CN201410491962.1 2014-09-23

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