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WO2015194747A1 - Procédé pour recibler une multiplateforme entre un navigateur internet et une application dans un dispositif mobile - Google Patents

Procédé pour recibler une multiplateforme entre un navigateur internet et une application dans un dispositif mobile Download PDF

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Publication number
WO2015194747A1
WO2015194747A1 PCT/KR2015/003238 KR2015003238W WO2015194747A1 WO 2015194747 A1 WO2015194747 A1 WO 2015194747A1 KR 2015003238 W KR2015003238 W KR 2015003238W WO 2015194747 A1 WO2015194747 A1 WO 2015194747A1
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WO
WIPO (PCT)
Prior art keywords
mobile device
application
advertisement
application software
internet browser
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/KR2015/003238
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English (en)
Korean (ko)
Inventor
김승범
양준모
김태은
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Onnuri Dmc Inc
Original Assignee
Onnuri Dmc Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Onnuri Dmc Inc filed Critical Onnuri Dmc Inc
Publication of WO2015194747A1 publication Critical patent/WO2015194747A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W88/00—Devices specially adapted for wireless communication networks, e.g. terminals, base stations or access point devices
    • H04W88/02—Terminal devices

Definitions

  • the present invention relates to an advertising method, and more particularly to an advertising method using a mobile device application.
  • Cookie technology is also widely used in mobile environments. For example, a technology capable of providing a retargeting advertisement using a third party cookie in a mobile web environment of a smartphone as in the PC web is known.
  • many application softwares are installed on mobile devices, and users use more applications than mobile browsers. The problem was that the application didn't support cookies. As a result, application software users are faced with a barrier to inability to provide cookie-based retargeting ads as they would on the PC or mobile web.
  • the inventors of the present invention have completed the present invention after a long research effort to solve this problem effectively.
  • An object of the present invention is to provide a novel solution that can effectively execute the retargeting advertisement in the application environment of the mobile device.
  • the present invention proposes a method for implementing cross-platform retargeting between an app and a browser by matching unique information and cookie information of a mobile device.
  • the present invention for solving the above problems is a cross-platform retargeting advertising method between the Internet browser and the application in the mobile device:
  • step (h) when the input means of the mobile device executes the second application software installed on the mobile device, displaying the second advertising content having an association with the activity information collected in step (c) via the advertiser website; Characterized in that it comprises a step.
  • the first application software and the second application software are preferably the same.
  • the first application software and the second application software may be different.
  • the step (a) is a product page, shopping cart page, purchase completion page of the advertiser website It may be to insert the tracking code on any one or more of the pages.
  • the second advertisement content may include: (1) a product viewed by the mobile device on the advertiser website; (2) a shopping cart product, and (3) an advertisement related to any one of the product, the shopping cart product, and the product related to the purchased product.
  • an advertisement module requests advertisement content to the advertisement server including the device identifier of the mobile device.
  • the mobile device may be any one of a smartphone, a tablet PC, a wearable device.
  • the present invention for solving the technical problem is a cross-platform retargeting advertising method between the Internet browser and the application on the mobile device:
  • the mobile device's input means When the mobile device's input means first lands on the advertiser's website by touching the advertising content displayed on a specific area of the user screen when executing application software installed on the mobile device, the device identifier of the mobile device and the pre-stored user identifier are matched. Creating an environment in which a third party cookie is pre-inserted in an internet browser to an application platform of a mobile device by generating a matching table.
  • the advertisement server of the advertiser's website may display the advertisement content based on the preceding activity information on the advertiser's website of the mobile device tracked by the third party cookie. And transmitting to the device.
  • the problem solving means of the present invention as described above, even when the user uses the mobile app, not the web, it is possible to achieve a remarkable effect in the mobile app using the cookie information on the web. If a conventional retargeting method provides a targeted advertisement or content by identifying a user through a cookie between the same browsers, the present invention enables cross-targeting of an app platform and a platform by an internet browser to perform a retargeting advertisement.
  • FIG. 1 is a view schematically showing the overall system configuration according to an embodiment of the present invention.
  • FIG. 2 is a diagram conceptually illustrating how to build an environment that extends the user's activity information collected through cookies in an internet browser to an app platform according to the technical concept of the present invention.
  • FIG. 3 is a diagram illustrating a configuration in which a tracker server collects activity information of a user by inserting a cookie in an advertiser web site according to an exemplary embodiment of the present invention.
  • FIG. 4 is a diagram illustrating an example of a scenario configuration of a user screen according to the method of the present invention.
  • FIG. 5 is a diagram schematically showing an example of the overall process configuration of the method of the present invention.
  • Mobile device 10 connects to advertiser web site 100.
  • the mobile device 10 also installs application software provided by the application server 20 via an app platform (not shown).
  • a plurality of application servers 20 exist in the network, and the application DB 11 may be built in the memory of the mobile device 10 by the mobile device 10 downloading and installing applications from the servers 20.
  • the mobile device 10 may access the advertiser website 100 through a browser, and may also access the advertiser website 100 through the URL of the advertisement content displayed after executing the application.
  • Application software executed in the mobile device 10 in the present invention may be a utility application, a mobile messenger application, a game application, an educational application, a news application, a video application, a photo application, a shopping application, or other application. If the mobile device 10 is installed and executed, the type of application is not limited.
  • the application software of the present invention may be configured by inserting an advertisement SDK, and includes a function of outputting advertisement content provided by the advertisement server 150 through a user screen of the application.
  • the advertisement may be displayed in one or more formats of text, image, and video in a specific area of the user screen.
  • the application software of the present invention functions as an advertising medium.
  • the application software communicates with the advertiser server 150 to provide device information, request advertisement content, and display advertisement content having a link to a landing page of the advertiser website 100 in a predetermined specific area of the user screen. And a function of transmitting an advertisement log to the application server 20.
  • the advertiser web site 100 may post product information and provide a purchase process. Preferably it may be a shopping mall site.
  • the advertiser web site 100 may be a web site for a PC and may also be a mobile-only web site.
  • the advertiser web site 100 includes a predetermined category and a designed frame, and consists of a plurality of web pages.
  • it may include a product page that provides information on a specific product that the user can purchase, a shopping cart page that collects the products of interest to the user, and a purchase completion page that provides a list of the products that have been purchased.
  • the operations server 120 includes devices and software related to the operation and management of the advertiser web site 100.
  • a plurality of databases 121 and 122 necessary for the operation and management of the advertiser web site 100 may be constructed.
  • These databases 121 and 122 may include a product information database, a user database, a log database, a billing database, and the like.
  • the tracker server 110 collects the visitor's behavior information that the user has made by accessing the advertiser web site 100. From a network system perspective, the tracker server 110 may collect activity information of mobile devices 10 that access the advertiser web site 100.
  • the tracking code inserted by the tracker server 110 in the pages of the advertiser web site 100 serves as a medium for collecting visitor behavior information.
  • the tracking code may be a tracking information cookie including a third party cookie. It can also include a visitor behavior log collection script. Collected log information about the activity of mobile devices may be stored in the database 111.
  • the advertisement server 150 may transmit advertisement information to the mobile device 10 according to a request of the mobile device 10.
  • the mobile device 10 may transmit a device identifier when requesting the advertisement information from the advertisement server 150.
  • advertisement information may be displayed on the application screen.
  • the advertisement server 150 has an advertisement DB 151 to transmit to a plurality of mobile devices.
  • the matcher server 130 generates a matching table by matching the device identifier of the mobile device 10 and the visitor user identifier transmitted to the advertisement server 150.
  • FIG. 2 conceptually illustrates how a tracking cookie can be extended from an internet browser to an application software platform in one embodiment of the invention.
  • Figure 2 (a) shows a technical problem encountered in the prior art.
  • the cookie 2 as the tracking code can identify and track the user through the internet browser 1 of the mobile device. Retargeting via the internet browser 1 based on existing activity events is not difficult.
  • the application software 3 running separately on the mobile device cannot identify and track the user with the cookie 2.
  • the cookie 2 cannot be used for the product advertisement information displayed through the application screen.
  • the present invention can combine the device 2 of the mobile device with the cookie 2 that can be used in the internet browser 1, as shown in FIG. 2 (b).
  • This enables applications to utilize past user activity information through the Internet browser 1 of the mobile device using cookies.
  • the advertisement information about the product tracked through the cookie 2 in the Internet browser 1 can be specified and displayed on the application screen. For example, if the user accesses the advertiser's web site using the Internet browser 1 and views the product "A", the advertisement content for the product "A" may be displayed on a certain area of the screen when the application is executed. .
  • the ad server obtains the device identifier when the application software is run on the mobile device. Then, the matching server matches the device identifier with a pre-registered user identifier so that the cookie 2 can be substantially utilized in application software installed in the mobile device.
  • FIG. 3 schematically illustrates a method for inserting a tracking code in an internet browser according to an embodiment of the present invention.
  • the mobile device 10 connects to the advertiser web site 100 via an internet browser.
  • the server of the advertiser web site 100 generates and stores a user identifier (UID) when the user first accesses.
  • UID user identifier
  • the mobile device 10 will have an activity event on the advertiser web site 100.
  • the activity events of the user are mainly an event (View) to view the product information posted on the advertiser website (100), an event (Basket) to move one or more products to the shopping cart page (Order) to complete the purchase May be included.
  • the tracker server 110 of the present invention collects activity information of the mobile device regarding the main activity event of the user.
  • the cookie 115 may be inserted in advance into the product page 101, the shopping cart page 102, and the purchase completion page 103, respectively.
  • the cookie 115 is used to collect activity information of the user (mobile device), wherein the activity log stored in the tracker server's database indicates a user identifier (UID), an advertiser identifier (Shop_id), and an activity event type.
  • Actiointype may include product information.
  • the purchase completion page 103 may be loaded to transmit tag information in the page to the tracker server 110.
  • the information may be parsed to store price, product unique number (product ID), and number information in a database. have.
  • the activity event log regarding the present product may be displayed as Log (uid, shop_id, action_type, product_id). In other words, it can be expressed in the form of Log (1000000, 100, 'view', 'A001034'.
  • the activity event log related to the shopping cart is also displayed as Log (uid, shop_id, action_type, product_id) as in the case of this product.
  • the activity event log regarding purchase completion may be represented as Log (uid, shop_id, action_type, ⁇ product_id, price, count ⁇ ).
  • FIG. 4 illustrates a step-by-step scenario displayed through the application screen when the application software, which is an advertisement medium, is executed, and the main functions of the corresponding step below are also displayed.
  • the advertisement content 19a (first advertisement) is displayed on a specific area of the user screen 19 of the application software (19a).
  • the advertisement SDK installed in the application requests an advertisement while transmitting a device identifier to the advertisement server, and the advertisement server transmits the advertisement content having the advertiser's landing URL to the advertisement SDK in response to the request, as shown in the scenario of FIG. 4 (a). Will be.
  • the input means of the mobile device may touch the advertisement content.
  • the user screen of the mobile device changes to the landing page 109 of the advertiser web site with the URL of the first advertisement content.
  • the matching server matches the device identifier with a user identifier registered in advance.
  • the internet browser is activated through the application platform in the mobile device to form a matching table of the device identifier and the user identifier. And then, if some application software is run on the mobile device and the application functions as an advertising medium in communication with the ad server, the tracking information in the internet browser can be utilized as an advertisement in the app.
  • the second advertisement content 19 ' corresponding to the activity event of the mobile device collected and tracked by the tracker server 110 in FIG. 3, as shown in FIG. 4 (c). a) may be displayed on the application screen 19 '.
  • the user screen 19 and the application user screen 19 ′ of the application may be screens of the same application or may be different screens.
  • Fig. 5 shows the whole and exemplary configuration of the whole process according to the preferred embodiment of the present invention.
  • the tracker server of the advertiser web site inserts the tracking code into the page of the advertiser web site (S100).
  • the tracking code may be inserted into any one or more pages of a product page, a shopping cart page, and a purchase completion page.
  • the mobile device accesses the advertiser web site through the Internet browser (S110). If the connection at this time is the first connection, a user identifier (UID) is generated and stored.
  • the tracker server collects the activity information of the mobile device (S120). As described with reference to FIG. 3, the tracker server collects activity information regarding which products the mobile device sees, which products are selected for interest, and which products are purchased.
  • Such steps may identify the mobile device in the Internet browser, track the mobile device's activities, and store the tracked information.
  • Mobile devices are now moving to the application platform.
  • the input means of the mobile device executes the first application software installed in the mobile device (S130).
  • This application software functions as an advertisement medium as described above in FIG. 1 and includes a function for outputting advertisement content through a predetermined area of the application screen.
  • the application is executed and the advertisement may be displayed in a specific area of the first user screen.
  • an advertisement may be displayed on a specific area of one page of various user screens of the application.
  • the advertisement module of the application causes the processor of the mobile device to send the request to the advertisement server.
  • the advertisement module sends the device identifier of the mobile device to the advertisement server.
  • the device identifier may be an Android ID of a mobile device, an Advertising ID, and an IDFA of iOS.
  • the advertisement server Upon receiving the request, the advertisement server transmits the first advertisement content that is preset (including the schedule and extracted from the database) to the corresponding mobile device (S140). As a result, the advertisement content related to the product posted on the advertiser web site may be displayed through the user screen of the first application software.
  • the first advertisement content has a URL of an advertiser landing page including a device identifier.
  • the input means of the mobile device selects by touching the first advertisement content displayed on the user screen of the first application software (S150).
  • the Internet browser of the mobile device is activated according to the URL in the first advertisement content, and the mobile device and the screen are switched to the landing page of the advertiser website.
  • you navigate to the advertiser landing page e.g., mobile web.
  • the matcher server As such, as the mobile device accesses the advertiser web site, the matcher server generates and stores a matching table by matching the device identifier of the mobile device obtained through the connection with the user identifier stored in advance (S160).
  • the input means of the mobile device may then execute the second application software installed on the mobile device.
  • the second advertisement content having an association with the activity information collected in the step (c) may be displayed on the predetermined advertisement area of the user screen of the second application software through the advertiser web site (S170).
  • the first application software and the second application software may be identical. In another preferred embodiment of the present invention, the first application software and the second application software may be different applications. If any application has created a matching table between the device identifier of the mobile device obtained through the application platform and the user identifier obtained through the Internet browser in step S160, if the application is the same mobile device, the advertisement server is the user of step S170. Ad content having an association with the activity information of the can be transmitted to the app advertising media.
  • the second advertisement content is one of the products previously associated with the mobile device by (1) the product, (2) the shopping cart product, and (3) the product, the shopping cart product, and the purchased product. It is good to be advertisement related to either. Preferably, when there is a purchased product, it is better to exclude it from advertisement exposure. In addition, preferably, when the user purchases together with the product purchased from the advertiser website, a good recommendation product may be exposed as an advertisement.
  • the mobile device may be a smartphone.
  • the mobile device may also be a tablet PC.
  • the mobile device of the present invention includes a wearable device in which operating system software and various application software are installed, and which can execute an internet browser and drive application software necessary for network communication. Examples include smart glasses, smart watches, fitness bands and smart necklaces.
  • the cross-platform retargeting advertisement method between an internet browser and an application in a mobile device may be implemented in a program instruction form that can be executed by various computer means and recorded in a computer readable medium.
  • the computer readable medium may include program instructions, data files, data structures, etc. alone or in combination.
  • the program instructions recorded on the media may be those specially designed and constructed for the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts.
  • Examples of computer readable media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROMs, DVDs, magnetic-optical media such as floppy disks, and ROM, RAM, Hardware devices specifically configured to store and execute program instructions, such as flash memory, may be included.
  • Examples of program instructions include machine code, such as produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter.
  • the hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

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Abstract

La présente invention concerne un procédé d'annonces publicitaires pour recibler une multiplateforme entre un navigateur Internet et une application dans un dispositif mobile. Selon le procédé de la présente invention, lors d'un atterrissage initial sur un site Web de parrain en touchant un contenu publicitaire affiché lors de l'exécution d'un logiciel d'application installé dans le dispositif mobile, un environnement d'extension de témoins de tiers pré-insérés dans un navigateur Internet vers une plateforme d'application du dispositif mobile peut être établi par mise en correspondance d'un identifiant de dispositif avec un identifiant d'utilisateur préstocké de façon à générer une table de mise en correspondance. En outre, lors de l'exécution du logiciel d'application du dispositif mobile après établissement de l'environnement, un serveur publicitaire du site Web de parrain fournit une annonce publicitaire de reciblage dans la plateforme d'application par transmission d'un contenu publicitaire au dispositif mobile sur la base d'informations d'activité précédentes dans le site Web de parrain qui a été suivi par un code de suivi.
PCT/KR2015/003238 2014-06-20 2015-04-01 Procédé pour recibler une multiplateforme entre un navigateur internet et une application dans un dispositif mobile Ceased WO2015194747A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR10-2014-0075385 2014-06-20
KR1020140075385A KR101646234B1 (ko) 2014-06-20 2014-06-20 모바일 디바이스에서의 인터넷 브라우저와 애플리케이션 간의 크로스 플랫폼 리타깃팅 방법

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Cited By (6)

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WO2019005855A1 (fr) * 2017-06-30 2019-01-03 Rovi Guides, Inc. Systèmes et procédés de présentation d'informations supplémentaires portant sur une publicité vue sur un dispositif différent dans une période de temps seuil depuis la fin d'un créneau temporel de publicité correspondante
US10607260B2 (en) 2017-06-30 2020-03-31 Rovi Guides, Inc. Systems and methods for presenting supplemental information related to an advertisement consumed on a different device within a threshold time period based on historical user interactions
US10789616B2 (en) 2017-06-30 2020-09-29 Rovi Guides, Inc. Systems and methods for presenting supplemental information related to an advertisement consumed on a different device within a threshold time period of an end of a corresponding advertisement slot
CN113327146A (zh) * 2020-02-28 2021-08-31 北京沃东天骏信息技术有限公司 一种信息追踪方法和装置
CN113409099A (zh) * 2020-03-17 2021-09-17 阿里巴巴集团控股有限公司 对象处理方法、装置、电子设备及计算机可读存储介质
CN114520826A (zh) * 2021-12-31 2022-05-20 珠海华发金融科技研究院有限公司 跨平台信息匹配方法、装置及云端智能机器人

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Cited By (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2019005855A1 (fr) * 2017-06-30 2019-01-03 Rovi Guides, Inc. Systèmes et procédés de présentation d'informations supplémentaires portant sur une publicité vue sur un dispositif différent dans une période de temps seuil depuis la fin d'un créneau temporel de publicité correspondante
US10607260B2 (en) 2017-06-30 2020-03-31 Rovi Guides, Inc. Systems and methods for presenting supplemental information related to an advertisement consumed on a different device within a threshold time period based on historical user interactions
US10789616B2 (en) 2017-06-30 2020-09-29 Rovi Guides, Inc. Systems and methods for presenting supplemental information related to an advertisement consumed on a different device within a threshold time period of an end of a corresponding advertisement slot
US12056739B2 (en) 2017-06-30 2024-08-06 Rovi Guides, Inc. Systems and methods for presenting supplemental information related to an advertisement consumed on a different device within a threshold time period based on historical user interactions
CN113327146A (zh) * 2020-02-28 2021-08-31 北京沃东天骏信息技术有限公司 一种信息追踪方法和装置
CN113409099A (zh) * 2020-03-17 2021-09-17 阿里巴巴集团控股有限公司 对象处理方法、装置、电子设备及计算机可读存储介质
CN113409099B (zh) * 2020-03-17 2023-12-22 阿里巴巴集团控股有限公司 对象处理方法、装置、电子设备及计算机可读存储介质
CN114520826A (zh) * 2021-12-31 2022-05-20 珠海华发金融科技研究院有限公司 跨平台信息匹配方法、装置及云端智能机器人
CN114520826B (zh) * 2021-12-31 2024-04-05 珠海华发金融科技研究院有限公司 跨平台信息匹配方法、装置及云端智能机器人

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