WO2015188535A1 - Method and apparatus for inserting toolbar - Google Patents

Abstract

A method and an apparatus for inserting a toolbar, which relate to the field of design of a WAP gateway system. The method comprises: upon receiving a page browse request of a mobile terminal, a WAP gateway acquires pre-stored toolbar template data adapted to the page browse request by parsing the page browse request; the WAP gateway obtains response data of a corresponding service provider by forwarding the page browse request to the service provider; and upon obtaining the response data, the WAP gateway adds the acquired toolbar template data to the response data and sends the response data to the mobile terminal. The technical solution implements a value-added service function of a toolbar of a terminal browser by dynamically inserting data into access data of a user on a WAP gateway side, enables more effective interaction and communication between the user and an operator, provides convenience to the user and also provides a presentation and recommendation platform to the operator.

Description

Method and device for inserting tool bar Technical field

The present invention relates to the field of WAP gateway system design, and in particular, to a method and device for implementing value-added services between an operator and a user by inserting a toolbar.

Background technique

With the development of the 3rd generation mobile communication technology (3G) and the 4th generation mobile communication technology (4G), the frequency and traffic of users accessing the Internet through mobile terminals are exploding. Growth. As a user access request processing platform, the Wireless Application Protocol (WAP) gateway handles a large number of access requests by users, and also undertakes communication channels between operators and users, and provides a carrier for value-added services for operators. As the user's requirements for ease of operation have increased, the value-added function of the toolbar business has emerged.

In the related various WAP gateway systems, the processing of user access data is basically performed, such as content filtering, access control, terminal browser adaptation, etc., and there is no toolbar value-added service between the operator and the user, such as Convenience tools such as user package enquiries, opening, and business details.

In addition, in the terminal browser, the implementation of the plug-in toolbar is currently in the form of a browser plug-in or a plug-in program, that is, the terminal is pre-installed with a browser plug-in, and the purpose is to add a toolbar to the browser for the user to operate. However, for terminals of different types and different systems, plug-ins need to be installed, which makes the plug-ins compatible with various systems.

Summary of the invention

The technical problem to be solved by the embodiments of the present invention is to provide a method and a device for inserting a toolbar, which can solve the problem of insufficient compatibility of the related plug-in toolbar, requires login every time, and lacks various value-added services for the user. problem.

In order to solve the above technical problems, the following technical solutions are adopted:

A method of inserting a toolbar, comprising:

After receiving the page browsing request of the mobile terminal, the WAP gateway obtains the pre-stored toolbar template data that is compatible with the page browsing request by parsing the page browsing request;

Transmitting, by the WAP gateway, the page browsing request to a corresponding service provider;

The service provider returns response data to the WAP gateway;

After the WAP gateway obtains the response data, the WAP gateway adds the acquired toolbar template data to the response data, and sends response data after adding the toolbar template data to the Mobile terminal.

Optionally, the step of the WAP gateway obtaining the pre-stored toolbar template data that is compatible with the page browsing request by parsing the page browsing request includes:

The WAP gateway parses the page browsing request to obtain tool bar adaptation request information for adapting the toolbar template data;

Comparing the obtained toolbar adaptation request information with the preset toolbar adaptation information, and determining whether the preset toolbar adaptation information has the same toolbar as the obtained toolbar adaptation request information. Adaptation information;

If yes, the toolbar template data corresponding to the toolbar adaptation information that is the same as the obtained toolbar adaptation request information is acquired.

Optionally, the toolbar adaptation request information includes: a mobile phone number segment, a mobile terminal type, a browser type, a domain name of the access service provider, a link to access the uniform resource locator, and an access time.

Optionally, if there is any toolbar adaptation information that is the same as the obtained toolbar adaptation request information in the preset toolbar adaptation information, the obtained toolbar adaptation request is obtained. The steps of the toolbar template data corresponding to the tool strip adaptation information of the same information include:

Obtaining toolbar template information corresponding to the same toolbar adaptation information according to the same toolbar adaptation information;

Obtaining toolbar template data corresponding to the identifier ID according to the toolbar template identification ID in the toolbar template information.

Optionally, it also includes:

If the preset toolbar adaptation information does not exist and the obtained toolbar adaptation request information If the same toolbar is adapted, the toolbar template ID in the obtained toolbar template information is 0.

Optionally, the method further includes:

After the WAP gateway obtains the response data, the WAP gateway directly sends the response data to the mobile terminal.

Optionally, it also includes:

After the WAP gateway adds the acquired toolbar template data to the response data, querying whether the traffic alert message data exists according to the mobile phone number segment in the toolbar adaptation request information;

If yes, the traffic alert message data is added to the response data including the toolbar template data, and the response data is sent to the mobile terminal.

An apparatus for inserting a toolbar, comprising an acquisition module, a response data acquisition module, and an addition module, wherein:

The obtaining module is configured to: after receiving the page browsing request of the mobile terminal, the WAP gateway obtains the pre-stored toolbar template data that is adapted to the page browsing request by parsing the page browsing request;

The response data obtaining module is configured to: forward the page browsing request to a corresponding service provider, and receive response data fed back by the service provider;

The adding module is configured to: add the acquired toolbar template data to the response data, and send response data after adding the toolbar template data to the mobile terminal.

Optionally, the obtaining module further includes a parsing submodule, a comparison submodule, and a toolbar template data acquiring module, where:

The parsing sub-module is configured to: parse the page browsing request, and obtain tool bar adaptation request information for adapting the toolbar template data;

The comparison sub-module is configured to: compare the obtained tool bar adaptation request information with the preset tool bar adaptation information, and determine whether the preset tool bar adaptation information exists and the obtained The toolbar adapts the same toolbar adaptation information as the request information;

The toolbar template data acquisition module is configured to: if the comparison sub-module determines that the preset toolbar adaptation information has the same toolbar adaptation information as the obtained toolbar adaptation request information, Obtaining the toolbar template data corresponding to the toolbar adaptation information that is the same as the obtained toolbar adaptation request information.

Optionally, the method further includes a query module and a traffic information adding module, where:

The querying module is configured to: after the adding module adds the acquired toolbar template data to the response data, query whether there is traffic alert message data according to the mobile phone number segment in the toolbar adaptation request information. ;

The traffic information adding module is configured to: if yes, add the traffic alert message data to the response data including the toolbar template data, and send the response data to the mobile terminal.

The above technical solution can implement the value-added service function of the terminal browser toolbar by dynamically inserting data into the access data of the user on the WAP gateway side, so that the user and the operator can interact and communicate more effectively, and provide convenience for the user. It also provides operators with a platform for display and promotion to achieve value-added services.

BRIEF abstract

1 is a schematic diagram of a method for inserting a toolbar according to an embodiment of the present invention;

2 is a structural diagram of an apparatus for inserting a tool bar according to an embodiment of the present invention;

3 is a system architecture diagram of an insertion toolbar provided by an embodiment of the present invention;

4 is a flowchart of a method for inserting a toolbar according to an embodiment of the present invention;

FIG. 5 is a data flow diagram of processing and displaying an operator traffic alert message inserted into a toolbar according to an embodiment of the present invention; FIG.

FIG. 6 is a flowchart of an insertion flow reminder message inserted into a toolbar according to an embodiment of the present invention.

Preferred embodiment of the invention

The preferred embodiments of the present invention are described in detail below with reference to the accompanying drawings.

FIG. 1 is a schematic diagram of a method for inserting a toolbar according to an embodiment of the present invention. As shown in FIG. 1 , the specific steps are as follows:

Step S1: After receiving the page browsing request of the mobile terminal, the WAP gateway obtains the pre-stored toolbar template data that is compatible with the page browsing request by parsing the page browsing request.

Step S2: The WAP gateway obtains response data of the service provider by forwarding the page browsing request to a corresponding service provider.

Step S3: After obtaining the response data, the WAP gateway adds the acquired toolbar template data to the response data, and sends the same to the mobile terminal.

Optionally, the step of obtaining the pre-stored toolbar template data that is compatible with the page browsing request by parsing the page browsing request includes:

Parsing the page browsing request to obtain tool bar adaptation request information for adapting the toolbar template data;

Comparing the obtained toolbar adaptation request information with the preset toolbar adaptation information, and determining whether the pre-stored toolbar adaptation information has the same toolbar as the obtained toolbar adaptation request information. Distribution information;

If the same toolbar adaptation information exists, the toolbar template data corresponding to the same toolbar adaptation information is obtained.

Optionally, the toolbar adaptation request information includes: a mobile phone number segment, a mobile terminal type, a browser type, a domain name of the access service provider, a link to access the uniform resource locator, and an access time.

Optionally, if the same toolbar adaptation information exists, the step of acquiring the toolbar template data corresponding to the same toolbar adaptation information includes:

Obtaining toolbar template information corresponding to the same toolbar adaptation information according to the same toolbar adaptation information;

Obtaining toolbar template data corresponding to the identifier ID according to the toolbar template identification ID in the toolbar template information.

Optionally, it also includes:

If the same toolbar adaptation information does not exist, the toolbar template identifier ID in the obtained toolbar template information is 0.

Optionally, after obtaining the response data, the WAP gateway directly sends the response data to the mobile terminal.

Optionally, it also includes:

After the obtained tool bar template data is added to the response data by the WAP gateway, the mobile phone number segment in the toolbar adaptation request information is used to query whether there is traffic alert message data;

If yes, the traffic alert message data is added to the response data including the toolbar template data, and is sent to the mobile terminal.

2 is a structural diagram of an apparatus for inserting a toolbar according to an embodiment of the present invention. As shown in FIG. 2, the method includes: an obtaining module 21, a response data acquiring module 22, an adding module 23, a querying module 24, and a flow information adding module 25.

The obtaining module 21 is configured to: after receiving the page browsing request of the mobile terminal, the WAP gateway obtains the pre-stored toolbar template data that is compatible with the page browsing request by parsing the page browsing request. The parsing sub-module 211 of the obtaining module 21 is configured to parse the page browsing request to obtain tool bar adaptation request information for adapting the toolbar template data. The comparison sub-module 212 of the acquisition module is configured to compare the obtained tool bar adaptation request information with the preset tool bar adaptation information, and determine whether the pre-stored tool bar adaptation information exists and The resulting toolbar adapts the same toolbar adaptation information for the request information. The toolbar template data acquisition module 213 of the acquisition module is configured to: if the same toolbar adaptation information exists, acquire the toolbar template data corresponding to the same toolbar adaptation information.

The response data obtaining module 22 is configured to: forward the page browsing request to a corresponding service provider, and obtain response data fed back by the service provider.

The adding module 23 is configured to: after the response data obtaining module 22 obtains the response data, add the acquired toolbar template data to the response data, and send the response data after adding the toolbar template data To the mobile terminal.

The query module 24 is configured to: the number of toolbar templates acquired by the adding module 23 After being added to the response data, the mobile phone number segment in the toolbar adaptation request information is used to query whether there is traffic alert message data.

The traffic information adding module 25 is configured to: if the query module 24 queries the presence of the traffic alert message data, add the traffic alert message data to the response data including the toolbar template data, and send the response data to the Mobile terminal.

By dynamically inserting data into the access data of the user on the side of the WAP gateway, the user terminal obtains the data and displays the floating toolbar at the bottom, which does not affect the frame and display effect of the original webpage. In addition, the implementation method of the insertion toolbar can also be applied to the WAP gateways of major operators, and is applied to related fields such as web browsing through the WAP gateway. The service function system of the WAP gateway side includes four parts: a policy control module, a user data processing platform, an operation and maintenance platform, and a statistical analysis module.

The policy control module is configured to: load and activate the relevant toolbar policy control information, and when the user accesses the data, return the data processing platform according to the user's relevant toolbar policy control information, determine whether to insert the toolbar into the response data, and insert What type of toolbar and whether the user has turned off the toolbar feature. The toolbar type (ie, the toolbar template ID) in the policy control module is derived from the configuration in the operation and maintenance platform. Similarly, the toolbar policy control information (ie, toolbar adaptation information) in the policy control module can also be configured on the operation and maintenance platform. The operator configures the corresponding toolbar policy control information for each toolbar solution (that is, the toolbar template) through the operation and maintenance platform, including: user mobile phone number segment, terminal type, browser type, and access service provider (SP: The domain name of the Service Provider, the link to the Uniform Resource Locator (URL), the access time, and so on. The toolbar policy control information is a binary data stream file, which is defined by the policy control module and the operation and maintenance platform. It supports real-time validation and timing validation.

The user data processing platform is configured to: process the response data returned by the user access SP, selectively insert the toolbar template data, and return the overall data to the user terminal. At the same time, the user's request to click the toolbar button is processed, and the type, frequency, etc. of the user clicking the button are recorded. among them,

The operation and maintenance platform is configured to: configure various toolbar schemes, provide operators with various customization functions that can be toolbar style, and configure various toolbar schemes for inserting toolbars. In addition, the operation and maintenance control platform can also configure buttons in various toolbars, including: button styles, icons, and corresponding Internal/external URLs, as well as links to various popular apps, hot site recommendations, etc.

After the operation and maintenance platform configures various toolbar schemes and button configurations, the corresponding toolbar solution resources, files, controls, icons, and the like are packaged and sent to the user data processing platform for use in inserting data processing. Among them, the toolbar solution resource is a widely used Hyper Text Markup Language (HTML) file format, the icon is Portable Network Graphic Format (PNG: Portable Network Graphic Format), and the template style is a cascading style sheet ( CSS: Cascading Style Sheets) scripts that support real-time validation and timing validation.

After the operation and maintenance platform is configured with various toolbar policy control information, it is sent to the policy control module. Among them, the operator configures a plurality of different toolbar schemes in the operation and maintenance platform, including: toolbar style, display effect, overall color matching, function of each button, display of sub-pages, and the like. Among them, the implementation of the control such as the internal button of the floating toolbar is a Javascript script, and all the mobile phones currently support the script page parsing. Moreover, the operation and maintenance platform has been compatible with a variety of browser terminals, and compatibility is better than plug-in toolbars.

The statistical analysis module is configured to: perform data statistics according to the type, frequency, etc. of the user clicking the toolbar button recorded by the data processing platform, and provide the user with the user behavior analysis result.

The specific implementation method is as follows:

(1) The user terminal accesses the Internet through the access mode of the WAP gateway side. Before the access request is sent to the SP through the data processing platform to obtain the response data, the data processing platform first queries the policy control module for the toolbar policy of the access request. Request information. The toolbar policy request information corresponds to the toolbar policy control information in the policy control module, including: a user mobile phone number segment, a terminal type, a browser type, a domain name for accessing the SP, a link for accessing the URL, an access time, and the like.

(2) The policy control module matches the activated toolbar policy control information according to the toolbar policy request information sent by the data processing platform, and returns the tool bar policy control result (ie, the toolbar template information), and the toolbar policy control result includes : Whether to insert the toolbar and insert the toolbar template ID. The tool bar policy control information is matched by a priority algorithm, and the domain name blacklist and the user toolbar function are closed first. If the above list data does not exist, the rules are respectively performed according to the terminal, the number segment, the URL, the time, and the like. Match and get the toolbar policy control results.

(3) After the data processing platform obtains the toolbar policy control result, the toolbar template identifier is inserted. The toolbar template data corresponding to the ID is inserted into the SP response data and returned to the user terminal.

(4) The user terminal receives the response data with the toolbar template data, displays the complete page floating toolbar in the browser, and does not change the original webpage structure, and does not affect the display and function of the original webpage.

The implementation method of the value-added service of the floating toolbar is as follows:

When the operator needs to remind the user of the traffic usage, the data processing platform receives the traffic alert data from the operator's billing service system, inserts and displays it in the floating toolbar, promptly reminds the user of the traffic usage, and avoids excess. The traffic alert data is sent by the carrier billing service system to the data processing platform of the WAP gateway side, and is sent to the local database after being delivered. The data processing platform queries the local database to obtain traffic alert data before inserting the toolbar, and inserts the response data together with the toolbar template data.

The toolbar template frame supports the display of the flow reminder function prompt information. If there is traffic alert information, it will be displayed directly at the bottom to give the user a reminder. If the user does not click to view the traffic details within a certain time, it will automatically zoom out to icon mode and display it in the lower right corner of the browser. If it does not exist, it will be displayed as an icon in the lower right corner initially. When the user clicks the icon, the toolbar with various function buttons is completely displayed at the bottom.

The toolbar template framework provides a user close button, and the data processing platform obtains the user's shutdown operation, and stores the user's mobile phone number in a local database for query by the policy control module. The user's mobile phone number can be set to clear the time to ensure that the toolbar function is not always closed. In the entire floating toolbar, the cumbersome login, password input and other operations are cancelled, but for possible misoperations, for example, when the package is opened or changed, the verification code input verification is added. Among them, the internal button function of the floating toolbar mainly includes four categories: user self-service, feedback suggestions, application recommendation, operator promotion activities, and the like. Various function buttons can be configured with icons, URLs, display styles, and the like. The specific functions are as follows:

(1) User self-service button includes: traffic inquiry, package usage details and traffic package ordering, providing functions similar to the simple online business hall, but users can directly view the package status without ordering, and order/change the package in time.

(2) Suggestions The feedback button is mainly for users, providing suggestions for users to feedback the use of the operator's network, and enhancing communication between users and operators, so that operators can solve problems in time.

(3) The application recommendation button is mainly a mobile terminal application recommendation, and may recommend an application closely related to the operator's business, or may be a popular application software.

(4) The operator promotion activity button is mainly to provide a platform for operators to recommend their own new activities. Users can learn about the latest preferential activities according to this, which is convenient for users and can add value to operators.

3 is a system architecture diagram of an insertion toolbar provided by an embodiment of the present invention. As shown in FIG. 3, a policy control module is added to an associated WAP gateway server, and a data processing function in the data processing platform is added to the operation and maintenance platform. The relevant configuration page of the toolbar adds the analysis function of the toolbar statistics in the data statistics analysis module without changing the WAP gateway server architecture. The policy control module and the data processing function in the data processing platform still run on each server of the WAP gateway, and only the corresponding functional interface processing can be added.

After the data processing platform is started, all kinds of toolbar programs, toolbar program resources and files sent by the operation and maintenance platform are automatically loaded and activated into the memory. After the policy control module is started, the toolbar policy control information sent by the operation and maintenance platform is automatically loaded, and the related tool bar policy control information is parsed and stored in the memory. When the user mobile terminal sends a page request via a network device such as a base station, the data processing platform processes the insert toolbar request from the user's page request, and sends the toolbar policy request information to the policy control module to obtain the toolbar policy control result. And processing the traffic alert message from the carrier billing service system (may also be, processing the fee query response corresponding to the fee query request from the operator billing service system). Then, the toolbar template data corresponding to the toolbar policy control result and the traffic alert message are inserted into the response data from the SP, and the type, frequency, etc. of the user clicking the toolbar button recorded by the data processing platform are statistically transmitted and sent. Provide statistical analysis of data to provide operators with user behavior analysis results. Finally, the integrated response data is returned to the user mobile terminal via a service network device such as a base station.

4 is a flowchart of a method for inserting a toolbar according to an embodiment of the present invention. As shown in FIG. 4, the specific steps are as follows:

Step 401: The data processing platform receives a user page browsing request.

Step 402: The data processing platform packages the user access information (including: mobile phone number, URL, domain name information, and browser type) to the policy control module, and the query tool bar template identifies the ID.

Step 403: The policy control module processes the request for querying the toolbar template ID in time, and returns the toolbar template identifier ID to the data processing platform according to the user access information and the loaded toolbar policy control information.

Step 404: If the policy control module responds with a timeout, the data processing platform fills the identifier of the identifier ID with 0, indicating that the toolbar is not inserted.

Step 405: The data processing platform requests the SP and obtains response data.

Step 406: The data processing platform determines, according to the obtained tool bar template identifier ID, that if the identifier ID is not 0, inserting the template resource into the user response data according to the identifier ID, and adding the toolbar operation data statistics function, returning the user response data. .

Step 407: If the identifier ID is 0, the data processing platform directly returns the user response data.

FIG. 5 is a data flow diagram for processing and displaying an operator traffic alert message inserted into a toolbar according to an embodiment of the present invention. As shown in FIG. 5, the data processing platform needs to process a traffic alert message sent by an operator billing service system. Save and then insert the response data requested by the user. The data flow direction processed by the traffic alert message is specifically as follows:

Downstream flow: The operator billing service system sends the user traffic alert message data to any one of the gateway servers. The data processing platform in the gateway server receives the message data, and stores the message data in the database after preprocessing.

Upstream flow direction: When the data processing platform successfully inserts the toolbar template data, it queries the database whether there is traffic alert message data of the mobile phone user, if yes, acquires the message data insertion response data, and deletes the message data in the database. . Otherwise, the traffic alert message data is not inserted, and the response data is directly returned.

FIG. 6 is a flowchart of an insertion flow reminding message inserted into a toolbar according to an embodiment of the present invention. As shown in FIG. 6, the specific steps are as follows:

Step 601: The data processing platform responds to the data to be inserted into the toolbar template data.

Step 602: Determine whether the toolbar is successfully inserted. If the insertion is successful, query the database to see if there is traffic alert message data. Otherwise, the insertion error directly returns the user response data.

Step 603: Determine whether the response is timed out or there is no traffic alert message data. If the timeout or existence does not occur, the traffic alert message data is obtained, and the message data in the database is deleted at the same time. The response data of the insert template template data is directly returned to the user terminal.

Step 604: Insert the acquired traffic alert message data into the response data including the toolbar template data, and return to the user terminal.

In summary, the present invention has the following technical effects: by adding a value-added service to the plug-in toolbar by dynamically inserting data into the access data of the user on the side of the WAP gateway, the user can directly connect the user with the operator, thereby eliminating the need to directly Users need to log in and enter passwords when querying and opening services, which is convenient for users. At the same time, it satisfies the convenience tool requirements of the user's traffic alert, package inquiry, package opening, etc. on the operator side, and provides a platform for the operator to display new applications, new services, and feedback to the operators. In addition, operators can provide effective messages to users in time to add value to their business. The specific performance is:

(1) The operator can obtain the user behavior analysis report according to the statistical analysis message of the user clicking the button, to grasp the preferences of different user groups for different services and applications, and then adjust the application and activities to achieve the purpose of adding value to the business.

(2) The entire system function has not changed the original WAP gateway architecture. The function division of each module is clear, and the program can be directly implemented on the original architecture, which is convenient for operators to install and deploy the function.

(3) The toolbar implemented by the scheme is displayed in a floating manner on the page, which does not affect the original webpage architecture and functions, and is simple and convenient.

(4) Using javascript script implementation, inserting the toolbar into the response data for display, which eliminates the cumbersomeness of installing plug-ins in the browser and has good compatibility with various operating systems.

Although the invention has been described in detail above, the invention is not limited thereto, and various modifications may be made by those skilled in the art in accordance with the principles of the invention. Therefore, modifications made in accordance with the principles of the invention are to be understood as falling within the scope of the invention.

Industrial applicability

The above technical solution can implement the value-added service function of the terminal browser toolbar by dynamically inserting data into the access data of the user on the WAP gateway side, so that the user and the operator can interact and communicate more effectively, and provide convenience for the user. It also provides operators with a platform for display and promotion to achieve value-added services. Therefore, the present invention has strong industrial applicability.

Claims (10)

A method of inserting a toolbar, comprising: After receiving the page browsing request of the mobile terminal, the WAP gateway obtains the pre-stored toolbar template data that is compatible with the page browsing request by parsing the page browsing request; Transmitting, by the WAP gateway, the page browsing request to a corresponding service provider; The service provider returns response data to the WAP gateway; After the WAP gateway obtains the response data, the WAP gateway adds the acquired toolbar template data to the response data, and sends response data after adding the toolbar template data to the Mobile terminal. The method of inserting a toolbar according to claim 1, wherein the step of the WAP gateway acquiring the pre-stored toolbar template data corresponding to the page browsing request by parsing the page browsing request comprises: The WAP gateway parses the page browsing request to obtain tool bar adaptation request information for adapting the toolbar template data; Comparing the obtained toolbar adaptation request information with the preset toolbar adaptation information, and determining whether the preset toolbar adaptation information has the same toolbar as the obtained toolbar adaptation request information. Adaptation information; If yes, the toolbar template data corresponding to the toolbar adaptation information that is the same as the obtained toolbar adaptation request information is acquired. The method of inserting a toolbar according to claim 2, wherein the toolbar adaptation request information comprises: a mobile phone number segment, a mobile terminal type, a browser type, a domain name of an access service provider, and access to a uniform resource locator. Link and access time. The method of inserting a toolbar according to claim 2, wherein if the preset toolbar adaptation information has the same toolbar adaptation information as the obtained toolbar adaptation request information, the The step of the toolbar template data corresponding to the toolbar adaptation information that is the same as the obtained toolbar adaptation request information includes: Obtaining the same toolbar adaptation information pair according to the same toolbar adaptation information Toolbar template information; Obtaining toolbar template data corresponding to the identifier ID according to the toolbar template identification ID in the toolbar template information. The method of inserting a toolbar according to claim 2 or 4, further comprising: If the preset toolbar adaptation information does not have the same toolbar adaptation information as the obtained toolbar adaptation request information, the toolbar template identifier ID in the obtained toolbar template information is 0. The method of inserting a toolbar according to claim 5, further comprising: After the WAP gateway obtains the response data, the WAP gateway directly sends the response data to the mobile terminal. The method of inserting a toolbar according to claim 2 or 3, further comprising: After the WAP gateway adds the acquired toolbar template data to the response data, querying whether the traffic alert message data exists according to the mobile phone number segment in the toolbar adaptation request information; If yes, the traffic alert message data is added to the response data including the toolbar template data, and the response data is sent to the mobile terminal. An apparatus for inserting a toolbar, comprising an acquisition module, a response data acquisition module, and an addition module, wherein: The obtaining module is configured to: after receiving the page browsing request of the mobile terminal, the WAP gateway obtains the pre-stored toolbar template data that is adapted to the page browsing request by parsing the page browsing request; The response data obtaining module is configured to: forward the page browsing request to a corresponding service provider, and receive response data fed back by the service provider; The adding module is configured to: add the acquired toolbar template data to the response data, and send response data after adding the toolbar template data to the mobile terminal. The apparatus for inserting a toolbar according to claim 8, wherein the acquisition module further comprises a parsing submodule, a comparison submodule, and a toolbar template data obtaining module, wherein: The parsing sub-module is configured to: parse the page browsing request, and obtain tool bar adaptation request information for adapting the toolbar template data; The comparison sub-module is configured to: compare the obtained tool bar adaptation request information with preset tool bar adaptation information, and determine whether the preset tool bar adaptation information exists and the obtained tool Strip adaptation request information with the same toolbar adaptation information; The toolbar template data acquisition module is configured to: if the comparison sub-module determines that the preset toolbar adaptation information has the same toolbar adaptation information as the obtained toolbar adaptation request information, Obtaining the toolbar template data corresponding to the toolbar adaptation information that is the same as the obtained toolbar adaptation request information. The apparatus for inserting a toolbar according to claim 9, further comprising a query module and a flow information adding module, wherein: The querying module is configured to: after the adding module adds the acquired toolbar template data to the response data, query whether there is traffic alert message data according to the mobile phone number segment in the toolbar adaptation request information. ; The traffic information adding module is configured to: if yes, add the traffic alert message data to the response data including the toolbar template data, and send the response data to the mobile terminal.

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