WO2014197914A2 - Systems and methods for optimizing the presentation of information - Google Patents

Abstract

The present invention is generally directed to systems and methods for optimizing the presentation of information. More specifically, methods may be transacted amongst a central processor in selective communication with a mobile computing device, and may include steps of: receiving at the central processor from the mobile computing device information associated with a presentation; receiving at the central processor information associated with a success rate of the presentation; determining by the central processor, based at least in part upon the information associated with the presentation, aspects of the presentation that should be improved in order to increase future success rates of the presentation.

Description

SYSTEMS AND METHODS FOR OPTIMIZING THE PRESENTATION OF INFORMATION Field of the Invention

[0001] In general, the present invention is directed to systems and methods for optimizing the presentation of information. Specifically, the presentation is directed to a data system that may capture information regarding each piece of information and its receipt, in order to optimize presentation strategies and information contained in presentations. More specifically, the present invention relates to a data system that may allow presenters to present information to an audience based on an electronic platform through programs that present information on an incremental basis (for example, through slides). The data system may capture metrics regarding the presentation, such as time spent on each slide, key messages or information, etc. and may evaluate the effectiveness of the performance of the presentation material and/or presenter. Background

[0002] In many industries presenters may be sent to deliver a presentation and message to an audience for sales, training, education, compliance or informative purposes. In the past, a training environment may have been established in order to educate the presenter about a product or topic to be delivered. Subsequently, the presenter would arrive at the presentation venue and deliver the information recently learned by the presenter to the audience or recipients. [0003] In such situations, there is very little feedback regarding the efficacy of the presentation and/or presenter. Often, the only reliable metric regarding presentation/presenter efficacy is actions from the audience - such as purchases in the context of a sales presentation, or grades in the context of an educational presentation. Accordingly, it is desirable to have more thorough and dependable metrics regarding the overall effectiveness of a presentation and/or presenter. [0004] Technology is increasingly relied upon for the conveyance of information from one party to another - including presentations. Customer relationship management (CRM) systems have become commonplace, and often provide electronic systems that may track, record, and analyze effectiveness of various relationships, advertising or marketing efforts, information campaigns, social media penetration, and other aspects of a party's interactions with current and future customers. Accordingly, it is desirable to provide systems and methods that may interface with CRM systems in order to provide presenters and other concerned parties with specific metrics regarding, inter alia, the efficacy of presentation material (overall and discrete portions), presentation strategy, presentation style, presentation success, and/or presenters' performance.

Summary of the Invention

[0005] Aspects in accordance with some embodiments of the present invention may include a method of optimizing the presentation of information, the method transacted amongst a central processor in selective communication with a mobile computing device, comprising: receiving at the central processor from the mobile computing device information associated with a presentation; receiving at the central processor information associated with a success rate of the presentation; determining by the central processor, based at least in part upon the information associated with the presentation, aspects of the presentation that should be improved in order to increase future success rates of the presentation/presenter.

[0006] Other aspects in accordance with some embodiments of the present invention may include a system for optimizing the presentation of information, comprising: a central processor in selective communication with a mobile computing device and one or more data stores comprising: addresses and contact information for recipients of a presentation; historical information regarding past presentations provided to the recipients; information regarding products and/or services presented to the recipients; presentations associated with the products and/or services; a software application executed on the mobile computing device, the software application communicating with the central processor to receive from the central processor presentations regarding products and/or services, and to provide to the central processor information associated with a presentation of the presentation to all recipients; the central processor configured to: receive the information associated with a presentation of the presentation to all recipients; and determine, based on the information associated with a presentation of the presentation to the recipients, an effectiveness rating of each presentation by each presenter.

[0007] Some other aspects in accordance with some embodiments of the present invention may include a method for improving the effectiveness of a presenter who presents information, the method transacted amongst a central processor in selective communication with a mobile computing device of a presenter, comprising: determining by the central processor, the effectiveness and deficiencies of the presenter based upon data taken from best practices derived from all presentations across multiple presenters in the system, and success rates of a presentation of the information; and improving the efficacy of the presenter by: providing from the central processor to the presenter information associated with the presenter's effectiveness, in order to provide self-analyses and improvement; and determining training data specific to the deficiencies of the presenter, and providing training data to the mobile computing device of the presenter.

[0008] These and other aspects will become apparent from the following description of the invention taken in conjunction with the following drawings, although variations and modifications may be effected without departing from the spirit and scope of the novel concepts of the invention. Brief Description of the Drawings

[0009] The present invention can be more fully understood by reading the following detailed description together with the accompanying drawings, in which like reference indicators are used to designate like elements. The accompanying figures depict certain illustrative embodiments and may aid in understanding the following detailed description. Before any embodiment of the invention is explained in detail, it is to be understood that the invention is not limited in its application to the details of construction and the arrangements of components set forth in the following description or illustrated in the drawings. The embodiments depicted are to be understood as exemplary and in no way limiting of the overall scope of the invention. Also, it is to be understood that the phraseology and terminology used herein is for the purpose of description and should not be regarded as limiting. The detailed description will make reference to the following figures, in which: [00010] Figure 1 sets forth an exemplary process flow for the optimization of presentation of information, in accordance with some embodiments of the present invention.

[00011] Figure 2 illustrates an exemplary process flow for the optimization of presentation of information, in accordance with some embodiments of the present invention. [00012] Figure 3 depicts an exemplary system of optimizing the presentation of information in a training environment, in accordance with some embodiments of the present invention.

[00013] Figure 4 illustrates an exemplary process flow for the optimization of presentation of information, in accordance with some embodiments of the present invention.

[00014] Figure 5 illustrates an exemplary process flow for the optimization of presentation of information, in accordance with some embodiments of the present invention.

[00015] Figure 6 illustrates an exemplary process flow for the optimization of presentation of information, in accordance with some embodiments of the present invention.

[00016] Figure 7 illustrates an exemplary system of optimizing the presentation of information in a sales environment, in accordance with some embodiments of the present invention.

[00017] Before any embodiment of the invention is explained in detail, it is to be understood that the present invention is not limited in its application to the details of construction and the arrangements of components set forth in the following description or illustrated in the drawings. The present invention is capable of other embodiments and of being practiced or being carried out in various ways. Also, it is to be understood that the phraseology and terminology used herein is for the purpose of description and should not be regarded as limiting. Detailed Description of the Invention

[00018] The matters exemplified in this description are provided to assist in a comprehensive understanding of various exemplary embodiments disclosed with reference to the accompanying figures. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the exemplary embodiments described herein can be made without departing from the spirit and scope of the claimed invention. Descriptions of well-known functions and constructions are omitted for clarity and conciseness. Moreover, as used herein, the singular may be interpreted in the plural, and alternately, any term in the plural may be interpreted to be in the singular. [00019] In general, the present invention - as will be discussed in greater detail below - is directed at systems and methods that provide for the continuous improvement of a presenter's capabilities. This may be accomplished by measuring how the specific presenter presents (compared to both past presentations from the specific presenters and to other presenters), and providing an effectiveness rating. [00020] The effectiveness of a presenter may then be increased through at least three (3) approaches. First, systems and methods in accordance with some embodiments of the present invention may provide the presenter with information and tools for self-assessment and improvement. The presenters may be provided with information illustrating weaknesses and strengths. [00021] Second, systems and methods in accordance with some embodiments of the present invention may provide automatically delivered training to presenters. If certain areas of weakness are repeatedly shown (or if the showing of a weakness is sufficient to warrant additional training information), training and/or trainer modules may be automatically allocated and sent to the presenter to assist the presenter in improving his or her presentation skills. [00022] Third, systems and methods in accordance with some embodiments of the present invention may trigger or invoke intervention from a manager or supervisor of the presenter. Management may be provided with a graphical interface - termed a "dashboard" - which may provide feedback on each presenter. In this manner, a manager may be able to intervene and assist in adequately training a presenter in a timely fashion, as opposed to waiting until quarterly or periodic sales reports are determined. In this manner, systems and methods in accordance with some embodiments of the present invention may offer constant monitoring and updated feedback, and deliver results that may influence behavior based on several iterative processes (feedback loops). [00023] With reference to Figure 1, an exemplary process flow 10, in accordance with some embodiments of the present invention. Process flow 10 may comprise step 110, in which a presentation may be created. Alternatively, a pre-existing presentation may be utilized. At 120, the presentation may be consolidated, uploaded, distributed, or managed. For example, various drafts of a presentation may exist amongst one or more parties (such as, for example, a salesman and management). Alternatively, a set presentation may exist and may be distributed to one or more parties (such as, for example, a sales team). [00024] The presenter may present the information at 130. At 140, the presentation and/or presenter may be reviewed and analyzed. Note that the analysis may occur in real-time, near real-time, or may occur subsequent to the presentation. At 150, the presentation and/or presentation strategy may be modified or optimized based upon the results of the analysis at step 140. The modified or optimized presentation may be uploaded into a library or data store, from which future presentations may be consolidated, distributed, or managed at step 120. In this manner, the process flow may continually provide feedback regarding the efficacy of the presentation, presentation strategy, presentation style, and/or the presenter's performance. Information conveyed may include specific information that may represent potential tipping or pivot points for the recipient (for example, specific information that has a high correlation to success rates in sales, or understanding in educational applications). The speed spent on the presentation (and each piece of information therein), style, etc. may also be determined. [00025] By modifying different variables in multiple presentations, the optimization of the presentation may be based upon iterative machine learning. Such variables may range from the overall information conveyed, to the specific font utilized in a presentation, or environmental conditions such as the time of day of the presentation, current weather in the geographic area of the presentation, etc. Similarly, the voice, message, tonality, etc. of the presenter in conveying the information may be analyzed. Since systems and methods in accordance with some embodiments of the present invention may include an electronic device that actively listens and/or records the conversation, speech recognition software may be utilized in order to determine specific word or phrase usage, specific concepts explained, etc. Such speech recognition software and/or technology may reside and/or be executed from the mobile computing device, or may be executed at a remote processor or server in communication with the mobile computing device. For example, it is contemplated that the present invention may reside in a network of an office building, and may be activated from a telephone within the office building. The processor may reside at the office building, and the speech recognition software may run on the network, thereby providing the same processes through a more typical office environment. [00026] Note that as discussed in greater detail below, it is also contemplated by the present invention that the presentation may be optimized and/or modified during the presentation. As information is presented to a recipient, if the analysis at 140 indicates that the presentation and/or presenter is being below a certain threshold of effectiveness, the presentation may be altered in order to mitigate past performance, and increase the overall effectiveness for the entire presentation. [00027] As noted above, current modern presentations often rely upon programs or applications (such as, for example, Microsoft PowerPoint, Prezi, Keynote, Prezentit, SlideRocket, PowToon, Haiku Deck, RawShorts, Sparkol, Slid.es, etc. Generally speaking, each program or application presents information in an incremental and cumulative fashion (slides, animation frames, concepts, etc.). Accordingly, systems and methods of the present invention may be utilized to analyze and determine the efficacy of each piece of incremental information. In educational environments, it may be important or even imperative to effectively convey certain information before moving on. [00028] With reference to Figure 2, a process flow 20 in accordance with some embodiments of the present invention will now be discussed. At 210 a piece of incremental information may be selected from a library or data store of information. At 220, this incremental information may be presented to a recipient. At 230, metrics regarding the presentation and receipt of the incremental information may be captured. Such metrics may include those directed at the information (quantity, quality, time spent thereon, verbal information communicated, presentation style, etc.), the presentation strategy or manner of presenting the information (specific slides, terminology, fonts, colors, etc.), presenter (key terms utilized, engagement of recipient, nature, etc.), and environmental conditions (time of day, proximity to work cessation (e.g., lunch time, quitting time, holidays, etc.) weather, temperature, location, etc.). At 260, such determined metrics may be provided to a data store or database to support later machine learning processes in order to optimize incremental information. Note that metrics may also include items such as specific terms used or spoken, interactivity of recipients (e.g., number of questions asked), amount of time spoken by presenter, etc. [00029] At 240 the overall effectiveness of the incremental information and its presentation may be determined. The determination of effectiveness may be premised upon final results (e.g., understanding of a certain concept, sales data related to certain aspects of the presentation, etc.). At 250, the incremental information and/or its presentation may be optimized, and returned to the library of information for the next iteration. [00030] With reference to Figure 3, a system 30 in an educational or training environment, in accordance with some embodiments of the present invention will be discussed. System 30 may generally comprise a cloud based processor 310, one or more sources or data stores of information 320, and a usage analytics processor 330. The cloud based processor 310 may receive information from the one more sources or data stores of information 320, which may comprise, for example, student data 321, course content 322, training material 323, and/or training collateral 324. The information contained in any of such sources or data stores may be of any type relevant to the presentation - for example: educational, marketing, sales presentations, etc. [00031] The cloud based processor 310 may interact with the usage analytics processor 330 in order to receive analytics regarding the actual usage of the information. Analytics processor 330 may comprise a mobile computing device 331. Mobile computing device 331 may comprise a computer, laptop, tablet, smart phone, personal digital assistant, navigation system, and/or any other type of mobile electronic device. [00032] Mobile computing device 331 may comprise, or communicate with a training material delivery engine 332, interactive test module 333, and/or training materials repository 334. Training material delivery engine 332 may provide a mechanism for delivering material from the cloud based processor 310. Interactive test module 333 may provide an interactive program or application that may test the effectiveness or efficacy of the presentation or information. Training materials repository 334 may comprise one or more databases, data stores, and/or libraries that may comprise various training materials. The mobile computing device 331 may provide the trainer with a platform from which to present or teach material. The effectiveness of this presentation may be determined and/or measured based upon how well the information was understood and/or received by the recipients. [00033] The mobile computing device 331 may also interact with a trainer feedback mechanism, which may provide feedback based upon the trainer/presenter, rather than merely the presentation material. The cloud-based processor 310 may also make determinations based upon the performance of the presenter and may provide the same to the trainer feedback mechanism 340. The system 30 may further comprise an educator management dashboard 370, from which education management may observe and follow the effectiveness of various trainers/presenters and information utilized in such training. System 30 may further comprise an intelligent algorithm 360, that may receive inputs from the cloud-based processor 310 in order to determine how to increase the effectiveness of the presenters/trainers or the information conveyed. [00034] With reference to Figure 4, a process 40 of utilizing systems and methods in accordance with some embodiments of the present invention will now be discussed. Note that process 40 is a loop, and accordingly the process may begin at any step. For example, in accordance with some embodiments of the present invention, the process 40 may begin when content is provided at 406. The process 40 revolves at least in part around a learning algorithm 403. Learning algorithm 403 may receive as input certain information, such as but not limited to sales figures (or other relevant information from a CRM), modifications or differences from past content that was analyzed, and current analyses or measurements of active presentations of content. The learning algorithm 403 may determine, at least in part, if the content requires any adjustment or modifications at 404. The suggested changes to content may then be provided to the customer at 405. In this embodiment, the customer may for example, be an organization that is trying to make sales. The content may be uploaded or otherwise provided to a content cloud 406 such that each presenter may have access to synchronized, current content. At 407 the content may be distributed to the presenters, for example, by way of an application (or "app"), or by downloading/synching a presentation onto a presenter's electronic device. Alternatively, the presentation may reside on the cloud, and may be merely played displayed on any general purpose device during the presentation. [00035] At 408 the presenter may present the content to one or more recipients. At 409 the presentations may be analyzed in order to determine the effectiveness of the content and/or the presenter. This information may be rerouted back to the learning algorithm 403 so that the process can iteratively improve via a constant feedback loop. At 410 the learning algorithm (or the cloud based processor on which the learning algorithm is executed) may provide feedback to the presenter. As an initial matter, the presenter may be informed if the content was delivered effectively at 41 1 , or ineffectively at 412. If the content was delivered effectively at 41 1 , then the presenter may continue to present the content at 408 (at least, until the content is modified by the learning algorithm at 404). [00036] If the content was not delivered effectively at 412, the system may then determine if the presentation was a "once off presentation - that is, a presentation that is not anticipated to be repeated at 413. Alternatively, a "once off presentation may indicate a presenter that has a single "off day," and the specific results do not necessarily indicate a larger problem. In either situation, the system may provide the presenter at 414 with information and/or tools for self-assessment and/or repair. [00037] At 415, if there is a trend of ineffective content presentation - or if the presentation will be used multiple times, the system may provide the presenter with information and/or tools for self- assessment and/or repair at 416, and may determine if the presenter requires additional training at 417. If additional training is required, such training may be automatically distributed to the presenter at 418, after which the presenter may continue to present content. [00038] Moreover, if a trend is determined, information regarding such trend may be provided to a sales management dashboard at 419, in order to inform management or other superiors that a presenter may be ineffective and determine if sales manager intervention is required at 420. Manager intervention may occur at 421 , following which the presenter may continue to present content. In this manner, presenters may receive constantly improving content and evaluations as to the effectiveness of delivering the content. If a presenter requires additional training or intervention, such training or intervention may be automatically triggered before an ill-equipped presenter faces new or additional recipients. [00039] With reference to Figure 5, a process flow 50 in accordance with some embodiments of the present invention will now be discussed. At 505, a CRM interface may provide information in order to prepare content for a presentation. Preexisting documents 510 from a database, data store, or other library may also be used. At 515 content may be supplied or captured for digitization. Such content may then be uploaded to a cloud based processor at 520. At 525 such content may be distributed to electronic devices of presenters, similar to as noted above. At 530 the content may be presented from the electronic device. Sales interactions and success rates may be tracked and measured at 535 and may be fed into both the CRM system and into a learning algorithm 540. [00040] The learning algorithm 540 may determine the effectiveness of the content and/or the presenter, and may provide feedback to the presenter at 545. Feedback on the content and/or the presenter may also be provided to the sales management dashboard 550, which may then provide feedback on teams 555, individual 560, and/or content and content efficacy 570. Feedback may then be provided to the content for digitization that may uploaded to the cloud processor. As with the embodiments discussed above, in this manner the content and the presenter may iteratively improve. [00041 ] With reference to Figure 6, a process flow 60 in accordance with some embodiments of the present invention will now be discussed. At 605 presentation material (or content) may be imported into a system utilizing a presentation creation interface. At 610, various users may set-up with the system (for example, by requiring registration with the system, or providing certain credentials in order to access presentations in the system). At 615 users and customers may be imported. Customers may indicate the recipients of the presentation. Note that this information may be imported through connectivity with a CRM system. At 620 presentation strategies may be devised and delivered to the presenters. Presentation strategies may include overarching themes to emphasize, times of day to hold presentations, key spoken messages delivered, optimal amount of time to be spent on various parts of the presentation, desirable environmental conditions, and/or any other type of strategic concern. [00042] At 625 presentations, information, notes, etc. may delivered from a remote server to an electronic device of the presenter. At 630 such presentation may be stored on the electronic device. Periodically, such presentations may be synchronized with presentations stored on the remote server. In this manner, even if a presenter is in the field, he or she may receive an updated presentation based upon metrics captured from other presenters earlier that day, week, month, etc. Either during or after the presentation, the system may analyze the presentation content, strategy, presenter, etc. Such analysis may be accomplished in real time (for example, in the case where the system receives an input of a live feed of the presentation), or be performed subsequent to the presentation. [00043] At 645 the system may determine feedback that may increase the effectiveness of the presentation and may provide the same to the presenter. At 650 the presentation content itself may be optimized for future presentations. In this manner, for example, a salesperson may present to customers several days in a row. However, the presentation content, strategy, and salesperson behavior may be constantly and iteratively improved in order to most effectively present the information. [00044] With reference to Figure 7, a system 70 in accordance with some embodiments of the present invention will be discussed. Similar to System 30, system 70 may generally comprise a cloud based processor 710, one or more sources or data stores of information 320, and a usage analytics processor 730. The processor 710 may receive information from the information 720, which may comprise CRM data 721, client specific content 722, training material 723, and/or marketing collateral 724. The processor 710 may interact with the usage analytics processor 730 in order to receive analytics regarding the actual usage of the information - including the effectiveness of the content and delivery. Analytics processor 730 may comprise a mobile computing device 731 , which in turn may comprise, or communicate with a sales call presentation system 732, interactive training module 733, and/or marketing collateral 734. The mobile computing device 731 may also interact with a post-call feedback mechanism, which may provide feedback based upon the information gathered during the sales call. The cloud-based processor 710 may also make determinations based upon the presenter and may provide the same to the post-call feedback mechanism 740. The system 30 may further comprise sales management interface 770, from which sales management may observe and follow the effectiveness of various presenters and information utilized in sales calls. System 70 may further comprise an intelligent algorithm 760, that may receive inputs from the cloud-based processor 710 in order to determine how to increase the effectiveness of the presenters/trainers or the information conveyed. [00045] With reference to Figures 1-7, various environments in which systems and/or methods of the present invention may be practiced or used will now be discussed. As noted, a company wishing to track the work done by a presenter as well as obtain a correlation between time spent on certain pages or slides of a presentation and the results generated by the presentation may be able to utilize a learning or ranking algorithm to determine, based on data from a presenter's electronic device, content or information that is particularly effective. Such determinations may be based at least in part on factors that may include one or more of (i) time spent on certain content (e.g., a specific slide or page); (ii) a specific message delivered by the presenter; (iii) the manner in which the message was delivered by the presenter; (iv) the effectiveness of the message based on sentiment, tonality, pitch, confidence, and/or other factors; (v) any additional messages (that may not be explicitly listed in the content, unique phrases, recognizably different points of emphasis) delivered by successful presenters, resulting in a positive outcome; and/or (vi) whether or not the message was compliant/non-compliant with strategy requirements; and/or (vii) questions asked by recipients of the presentation. With respect to questions asked by recipients, based upon successful sales data information contained in a presentation may be manipulated to ensure future presentations emphasize information deemed to be relevant to sales/success. Note that in accordance with some embodiments of the present invention, organizations may be able to utilize the systems and methods herein to understand changes in their environment by constantly analyzing what causes sales success. Accordingly, even if the needs of customer's change, the organization may be able to track and efficiently respond to such changing needs and/or trends. Moreover, determinations as to effectiveness may also depend at least in part upon specific presentation techniques. In this manner, future presentations and presenters may be contoured to a specific recipient, product, service, idea, etc. [00046] As evidenced from the above discussion, systems in accordance with some embodiments of the present invention may comprise a front end and a back end. The back end may be hosted on a remote server in communication with at least one database or data store comprising information related to: (i) clients (for example, physical addresses, contact details and various other pertinent information); (ii) historical sales information associated with various clients and various products; (iii) a security access system which is able to verify users and passwords to gain access to the system; (iv) an administrative rights system that enables users with sufficient authorization rights to access the data base in accordance with the user's administrative access level; (v) a list of products and associated presentations; (vi) a diary system comprising a calendar and follow updates capable of receiving notes and meeting feedback; and (vi) a sales management dashboard interface. Such information may be populated in the remote server individually, manually, through a user-friendly graphical interface, or through direct connection with a CRM system. [00047] The front-end may comprise a software platform loaded or executed on electronic devices such as desktop computers, laptops, tablets, smart phones, etc. The front end portion may be capable of remotely accessing the server and the back end of the software. For example, the "front end" may comprise a program, application, or "app" that may reside or be accessed by the computing device. For example, such a system may be utilized in the pharmaceutical industry. In such an example, the data system may be written to enable sales representatives to record dates and times of telephonic discussions with clients or potential clients, schedule and record meetings with clients or potential clients, meet with the potential client possessed with relevant information regarding the product or products of interest, and/or record questions posed by potential clients. [00048] A company wishing to utilize the data system may subscribe to the system, and upon being granted rights to become subscribers, usernames and passwords may be allocated to various users in the company. The username and passwords may grant access to the dashboard interface housed on the back end. Different sections of the various data bases may be available, according to the administrative rights of the user (e.g., rights to add, edit, delete information). A user with appropriate administrative rights may utilize an interface to upload information regarding clients or prospective clients, including locations, contact details, previous purchase histories, and/or any other pertinent information. The interface may then prompt the user to provide and/or upload specific content or information (such as presentations) regarding various products available for sale. [00049] For example, a presentation may comprise various pages or slides compiled by the pharmaceutical company for use in sales. For example, the presentation content may include information such as product specific information, characteristics of the drug, side effects, schedules, warnings, registration certificates and other information. In general, the presentation may possess a hierarchical structure form having an indexing system so that the individual pages or groups of pages could be easily pinpointed. [00050] A user with sufficient administrative rights may then grant other users (i.e., salespeople) access and rights according to each salesperson's security clearance. For example, access may be achieved through the use of a registered username and a password. [00051] On logging in to the front-end of the data system a sales representative may be able to gain access to a diary system which may allow the sales representative to log calls made to clients or prospective clients, set up appointments, and confirm the time and date of appointments after scheduled. The sales representative may also have access to the multimedia information (e.g., presentations) that may be displayed to prospective clients. [00052] Various trends may be discussed, and information regarding such trends may be included in the information in the system, such that sales representatives may take advantage of currently effective sales techniques. Based on past trends obtained from the data system, certain content (and even specific slides) may be identified as particularly relevant to the decision making process of potential clients. Moreover, certain pages or slides may be more appropriate or desirable depending on the season or time of the year. (For example, certain periods may be associated with certain conditions such as awareness for diabetes or high cholesterol.) [00053] A sales representative may then start a presentation which may be loaded on the front end of the data system. The presentation may be presented from an electronic device of the sales representative (or by utilizing a general purpose computing device to access the software comprising the front end). Certain information - such as location (via GPS coordinates), time of presentation, time of specific slides, etc., may be tracked. In real-time or near real-time, the system may analyze the conversation between the sales representative and customer in order to understand how effectively the message is being delivered, as well as whether or not the message discussed is compliant with strategy requirements. Similarly, customer interactions may be captured and analyzed to determine any potential value in improving the base message and strategy for the customer [00054] Once the representative has finished the sales appointment the data regarding the time spent on each individual page, the recorded / converted conversation, as well as the questions asked and level of compliance, may be fed back to the server over a wide area network as described above. Once the information has been uploaded to the cloud, it may then be fed through the algorithm to determine the effectiveness of the sales presentation. The sales representative may then be able review the effectiveness of the sales call in order to understand how he or she performed during a sales call, and how effectiveness of the content or presentation may be modified to increase the chances of a successful sale. Note that is contemplated by the present invention that rather than cloud-based, the software, algorithms, systems, and methods of the present invention may reside or be executed on a mobile computing device (which, for example, may utilize the invention in an "off-line" environment), or may reside on a cloud-based processor (or a remote processor) with which the mobile computing device may communicate. [00055] It will be understood that the specific embodiments of the present invention shown and described herein are exemplary only. Numerous variations, changes, substitutions and equivalents will now occur to those skilled in the art without departing from the spirit and scope of the invention. Similarly, the specific shapes shown in the appended figures and discussed above may be varied without deviating from the functionality claimed in the present invention. Accordingly, it is intended that all subject matter described herein and shown in the accompanying drawings be regarded as illustrative only, and not in a limiting sense, and that the scope of the invention will be solely determined by the appended claims.

Claims

Claims: I claim: 1. A method of optimizing the presentation of information, the method transacted amongst a central processor in selective communication with a mobile computing device, comprising: receiving at the central processor from the mobile computing device information associated with a presentation;

receiving at the central processor information associated with a success rate of the presentation;

determining by the central processor, based at least in part upon the information associated with the presentation, aspects of the presentation that should be improved in order to increase future success rates of the presentation and/or future presentations.

2. The method of claim 1 , wherein the information associated with the presentation comprises specific content conveyed by a presenter to a recipient.

3. The method of claim 2, wherein the information associated with presentation further comprises information regarding the behavior of the presenter.

4. The method of claim 3, wherein the information regarding the behavior of the presenter is selected from the group consisting of: manner of delivery, sentiment, tonality, pitch, confidence, and unique or unusual phrases.

5. The method of claim 2, wherein the information associated with the presentation further comprises temporal or environmental factors.

6. The method of claim 5, wherein the temporal or environmental factors are selected from the group consisting of: time of day, day of week, day of month, time of year, season, proximity to holidays or days of note, weather, and number of recipients.

7. The method of claim 1, wherein the determination of the central processor is further based upon information associated with previous presentations.

8. The method of claim 7, wherein a presenter of the presentation is not the presenter of the previous presentation.

9. The method of claim 7, further comprising, developing a set of best practices based upon success rates related at least in part to the information associated with the presentation.

10. A system for optimizing the presentation of information, comprising:

a central processor in selective communication a mobile computing device and one or more data stores comprising:

addresses and contact information for recipients of a presentation;

historical information regarding past presentations provided to the recipients; information regarding products and/or services presented to the recipients;

presentations associated with the products and/or services;

a software application executed on the mobile computing device, the software application communicating with the central processor to receive from the central processor presentations and/or information regarding products and/or services, and to provide to the central processor information associated with a presentation of the presentation to the recipient;

the central processor configured to:

receive the information associated with a presentation of the presentation to the recipient; and

determine, based on the information associated with a presentation of the presentation to the recipient, an effectiveness rating of the presentation.

11. The system of claim 10, wherein the central processor is further configured to determine an effectiveness rating of the presenter.

12. The system of claim 10, wherein the central processor is further configured to determine a degree of strategic of the presentation.

13. The system of claim 10, wherein the presentations and/or information associated with the products and/or services in the one or more data stores is modified by the central processor using information associated with a presentation and/or information that scored a high effectiveness rating.

14. The system of claim 10, wherein the mobile computing device is selected from the group consisting of a laptop computer, a desktop computer, a tablet computer, a smart phone, a mobile device, and a personal digital assistant.

15. The system of claim 10, wherein the effectiveness rating is determined based upon measurable success rates of the presentation and/or information.

16. A method for improving the effectiveness of a presenter who presents information, the method transacted amongst a central processor in selective communication with a mobile computing device of a presenter, comprising:

determining by the central processor, the effectiveness and deficiencies of the presenter based upon feedback and success rates of a presentation of the information; and

improving the efficacy of the presenter by:

providing from the central processor to the presenter information associated with the presenter's effectiveness, in order to provide self-analyses and improvement; and

determining training data specific to the deficiencies of the presenter, and providing training data to the mobile computing device of the presenter.

17. The method of claim 16, further comprising:

determining if the effectiveness of the presenter falls below a predetermined threshold, and if so, communicating from the central processor to a manager of the presenter information associated with the presenter and determined deficiencies of the presenter.

18. The method of claim 16, wherein the effectiveness of the presenter is based upon multiple presentations made by the presenter.