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WO2014060624A1 - Vitrine interactive à écran intégré - Google Patents

Vitrine interactive à écran intégré Download PDF

Info

Publication number
WO2014060624A1
WO2014060624A1 PCT/ES2013/070706 ES2013070706W WO2014060624A1 WO 2014060624 A1 WO2014060624 A1 WO 2014060624A1 ES 2013070706 W ES2013070706 W ES 2013070706W WO 2014060624 A1 WO2014060624 A1 WO 2014060624A1
Authority
WO
WIPO (PCT)
Prior art keywords
screen
showcase
showcase according
window
product
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/ES2013/070706
Other languages
English (en)
Spanish (es)
Inventor
Nilo GARCÍA MANCHADO
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Crambo SA
Original Assignee
Crambo SA
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from ES201231064U external-priority patent/ES1077949Y/es
Priority claimed from ES201330471U external-priority patent/ES1079163Y/es
Application filed by Crambo SA filed Critical Crambo SA
Priority to EP13846776.6A priority Critical patent/EP2910151A4/fr
Publication of WO2014060624A1 publication Critical patent/WO2014060624A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Classifications

    • A—HUMAN NECESSITIES
    • A47—FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
    • A47F—SPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
    • A47F11/00—Arrangements in shop windows, shop floors or show cases
    • A47F11/06—Means for bringing about special optical effects
    • A47F11/10—Arrangements of light sources
    • A—HUMAN NECESSITIES
    • A47—FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
    • A47F—SPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
    • A47F11/00—Arrangements in shop windows, shop floors or show cases
    • A47F11/06—Means for bringing about special optical effects

Definitions

  • the present invention is framed within the windows that offer information about the products that are placed in them displayed in stores.
  • the present invention proposes an interactive showcase.
  • it comprises a translucent LCD screen.
  • the projection problem described above is solved.
  • the light on this device only allows you to see the image when it has an interior light source since otherwise the content of the image you want to show in the shop window. It is essential to properly choose the way to illuminate from the rear without that light competing with the image shown on the screen.
  • the light source that is used to illuminate the LCD screen of the showcase from the inside is positioned such that said light source surrounds the screen from the inside and is projected onto a surface that reflects said light.
  • said light reflecting surface is a surface white This surface acts as a reflection of the light that impacts from within the escape to the translucent screen so that the image on the screen is properly seen.
  • the real product moves and that the LCD screen synchronizes with said movement to raise an apparent reality much more complete.
  • the product is a toy train that moves through the window and the image projected on the LCD screen accompanies the train route changing landscape as it passes.
  • the product is immobile and simulates its movement from the LCD screen. For example, if you have the product in a woman's dummy in which the screen represents the head and that you can detect it, for example by detecting a camera placed on the screen following with the head a person who walks in front of the showcase.
  • the present invention makes it possible, for example, to make the dummy's head follow the direction of the person walking in front of the shop window and to detect that the person has stopped, also stop the dummy's head and speak to it.
  • the interactive showcase of the invention may have at least one speaker and at least one microphone in order to detect and reproduce sounds. You can also have at least one camera or other means of presence detection so that it is activated when you recognize that there is someone in front of the shop window and thus offer the contents depending on the type of person you have recognized. For example, if a child's presence is detected, toys are shown, if a man's presence is detected, sports-related products are displayed, etc.
  • the present invention also includes the interaction of the user with the showcase through the mobile phone, for example by means of NFC, a part of the showcase has activated a system to be able to place orders, fill out surveys or anything else that the user needs.
  • the window comprises a touch detection layer on the LCD screen so that the user can for example write on the screen. This is how to provide the touch screen with interactivity.
  • the showcase can incorporate means of connection via WiFi and Bluethoot with the devices of nearby users.
  • a server confirms the user's proximity to the storefront and it is possible to offer specific content for that person, for example a specialized offer, in the storefront. You can also show the photo of the user you have active in a social network for that establishment.
  • a person can also be detected by the combination of an image from the camera with another detection system of the person, for example by the detection of their position, or one of them or a combination of both. Likewise, with the aforementioned camera, the movements of the people standing in front of the window can be detected so that the window shows different images depending on these movements.
  • This showcase can be connected to the store's stock so that it can promote, or not, the products that are in it giving priority to the products that are in stock and not offering those that are not.
  • This virtual storefront can have a reader or issue QR codes or barcodes through the screen for easier user interaction. It is possible to reproduce the content of what is presented on the screen on the mobile phone and use it as a communication system between the user and the shop window.
  • the light source can be a projection of a multimedia projector in two different ways, either with a projection that may or may not be synchronized with the image on the screen, which allows the creation of a stage at the back of the window such that it acts as light source and at the same time content can be broadcast anywhere in the window, it may well be a projection from the back of the window to the translucent screen from the back that can allow the light to reflect on the screen more controlled, whether or not the content broadcast with the screen content may be coordinated.
  • FIG. 1 shows a schematic view of the interactive showcase object of the present invention.
  • FIG.2 shows a schematic front view of the screen (2) that is part of the present invention
  • FIG.3 Shows a block diagram of the computer (7) that integrates the showcase object of the present invention.
  • FIG. 4 Shows a diagram of the optical behavior of the lighting source inside the sales window.
  • the interactive showcase of the present invention allows combining the product sample with the presentation of said product.
  • the showcase of the invention has a central space (1) for the placement of the products to be displayed and a screen (2) that delimits the front part of the central space (1) and separates the consumer from the Products shown in the shop window.
  • the showcase of the present invention further comprises a light source (3) that projects the light from inside the window. In one embodiment of the invention, this light source (3) projects the light towards a reflective surface (4) that acts as a reflection of the light that is intended to impact from within the window to the screen (2).
  • the light source (3) can be a multimedia projector that projects an image, synchronized or not with the image on the screen (2). This is how it acts as a light source (3) and as a content emitter in any part of the shop window. Emissions made from the projector may or may not be coordinated with the screen content (2).
  • the screen (2) is designed in such a way that it comprises first zones (5) through which the actual product is shown in the shop window and second zones (6) through which the image of the advertising that you want to perform. It is also possible that the actual product makes certain movements inside the window and the screen adapts to said movements so that the second zones (6) can be illuminated showing the relevant images in each case, following for example the product path real.
  • the showcase comprises a computer (7) to which the various elements that it comprises for the detection of people and for the management of the sample of the different products combined with the different advertisements shown in the case are connected.
  • the interactive showcase can also comprise at least one microphone and at least one speaker in order to detect and reproduce sounds.
  • the showcase can comprise presence detection means such as cameras or other detection means so that the light source (3) is activated and the corresponding images are shown in the second zones (6) of the screen when detects that a person passes in front of the shop window.
  • the detection means send a signal in case of detecting someone who activates the light source (3) and the projection of advertising in the second zones (6) of the screen (2).
  • the detection means allow to determine if the person who passes in front of the shop window is a man, a woman or a child and depending on that, the products that best adapt to the profile of the people who pass by are shown or adapted Advertising to these profiles.
  • the lighting can be blurred or with added lighting or coordinated with the product that is exposed.
  • the showcase may allow tactile interactivity with the user in an embodiment in which it comprises a touch sensing layer.
  • the interaction can also be done via mobile phone, for example through NFC, WiFi, Bluethoot, etc.
  • the screen (2) is a translucent LCD screen. In another embodiment of the invention a projection on the screen (2) is used.
  • the storefront can also be connected by the computer (7) to the store's stock so that at any moment it is known which products are in stock in the store and which are not and based on that information the storefront is managed , showing only the products that are in stock and advertising those products.
  • the virtual storefront can have a reader or emit QR codes or bar codes through the screen for a simpler interaction with the user.
  • the corners of the exposure zone are rounded, so that the vertex line is camouflaged and a greater sense of depth is created.
  • the present invention comprises an embodiment in which the showcase is a hanging showcase which increases its versatility and can be part of a larger showcase or can be placed inside the store.
  • the computer architecture (7) shown in Figure 3 illustrates an embedded computer, which includes a central processing unit 35 (CPU), a system memory 37, which includes a random access memory 39 (RAM) and a memory read-only (ROM) 31 1, and a system bus 312 that couples memory to CPU 35.
  • CPU central processing unit
  • system memory 37 which includes a random access memory 39 (RAM) and a memory read-only (ROM) 31 1
  • system bus 312 that couples memory to CPU 35.
  • Computer 7 also includes a device 314 of mass storage to store an operating system 316, application programs and other program modules, which will be described in more detail in the following lines.
  • the mass storage device 314 is connected to the CPU 35 via a mass storage controller (not shown) connected to the bus 312.
  • the mass storage device 314 and its associated computer-readable media provide non-volatile storage to the computer 7.
  • the description of the computer-readable media contained herein refers to a mass storage device, such as a hard disk or a CD-ROM drive, it should be appreciated, by those skilled in the art, that Computer readable media can be any media that can be accessed by computer 7.
  • Computer readable media may comprise computer storage media and communication media.
  • Computer storage media includes volatile and non-volatile, removable and non-removable media implemented in any method or technique for storing information, such as computer readable instructions, data structures, program modules or other data.
  • Computer storage media includes, but is not limited to, RAM, ROM, EPROM, EEPROM, flash memory or other solid-state memory techniques, CD-ROMs, digital versatile disks (DVDs) or other storage devices.
  • optical storage magnetic cassettes, magnetic tapes, magnetic disk storage devices or others magnetic storage devices or any other means that can be used to store the desired information and that can be accessed by computer 7.
  • computer 7 can operate in a connection environment in network using logical connections with remote computers through a 318 network, such as the Internet.
  • the computer 7 can connect to the network 318 through an interface unit 320 with the network connected to the bus 312.
  • the interface unit 320 with the network can also be used to connect with other types of networks and from distant computer systems.
  • the computer 7 can also include an input / output controller 322 for the reception and processing of an input from a plurality of other devices, including a keyboard, an electronic pointer (not shown in Figure 3).
  • the input / output controller 322 provides input and output with the LCD display (2) of the storefront.
  • a plurality of program modules and data files may be stored in the mass storage device 314 and in the RAM 39 of the computer 7, including an operating system 316 suitable for the control of the operation of the networked personal computer, such as the MICROSOFT CORPORATION® WINDOWS® operating system.
  • the mass storage device 314 and RAM 39 can also store one or more program modules.
  • the mass storage device 314 and the RAM 39 can store a web browser application program 10.
  • the Web browser application program 310 is operative to request, receive, reproduce and provide interactivity with electronic documents, such as a Web page 324 that has been formatted using HTML.
  • the Web browser application program 310 can be operative to execute directives contained in the 324 Web page, such as directives using the JAVASCRIPT language of SUN MICROSYSTEMS, INC.
  • the Web browser application program 310 comprises The MICROSFOT CORPORATION INTERNET EXPLORER Web browser application program. It should be appreciated, however, that other Web browser application programs from other manufacturers can be used to materialize the various aspects of the present invention, such as the FIREFOX Web browser application of MOZILLA FOUNDATION.
  • the Web page 324 may include HTML and directives which, when represented by the Web browser application 310, provide a visual representation of a program or programs stored on the computer 7. Also, the directives included in Web page 324 makes it possible for a computer user to interact with the representation provided by application 310 of the Web browser and modify application 310.
  • the showcase comprises an internal lighting source.
  • these lighting sources are of the flash type and after various tests and tests, it is observed that said lighting source prevents a correct contrast and visibility of the LCD 2, which logically poses a problem in these applications.
  • One of the objects of the present invention is to increase the user experience or usability of the showcase by increasing the interaction with the user, for which the LCD screen 2 is provided and in a practical embodiment, said LCD screen 2 is also tactile. That is why, in addition, the sales window incorporates an embedded computer 7, with network communication capability and all the features of an advanced computer system, which would even enable the possibility of establishing network games, communication with social networks, participation in promotions, among other multiple advantages of converting the sales window into a complete networked terminal, as indicated in the present specification. However, this is only possible if the LCD 2 itself is displayed correctly, while allowing to view the products sold.
  • the solution to this technical problem is the combination of two elements: a plurality of white LEDs 41 (which integrate the light source 3) located occupying the entire perimeter of the LCD screen 2 and oriented perpendicularly towards the interior 101 of the showcase that it comprises a totally white reflective surface 4. In this way the reflection of the light strikes the LCD 2 itself with an angle to 'backlighting in this way. Note that the LEDs 41 located on the left and right sides of the LCD 2 also have an impact on the bottom of the interior 101 of the showcase, fulfilling the same effect as those on the top and bottom, as shown in Figure 4.
  • white LEDs 41 do not emit in a single direction, but that like any light emitter, they have a certain dispersion with an angle ⁇ that would reflect on adjacent walls and / or is oriented towards the product area with An angle ⁇ , which fulfills the double mission of illuminating the interior and the LCD 2.
  • the influence of the ambient light on the visibility of the LCD screen 2 must be highlighted. To dampen this effect, it incorporates a brightness detector, which allows the computer 7 to establish the required power in the white LEDs 41, which will be variable depending on the ambient light.
  • the white light emitted by the LEDs 41 has to be reflected inside the window 101. Therefore, it is essential that (a) the LED 41 be white and (b) that the interior 101 of the window be completely white to facilitate reflection, since another color would absorb a certain range of visible light and impair the visibility of the LCD screen 2. Within the targets, a matt white, without brightness, would be preferable, since the brightness is observed through the screen and impairs visibility.
  • the window vents are also painted white and / or have a white cover plate or plate that does not logically impede its function.
  • the computer 7 allows the remote control or the implementation of some protocol that allows establishing a versatile sale and / or controlling the sample of the product housed inside it on a mobile platform.
  • the showcase comprises a mobile platform controlled by the computer 7, so that the visibility of the product is markedly increased.

Landscapes

  • Freezers Or Refrigerated Showcases (AREA)

Abstract

L'invention concerne une vitrine interactive à écran intégré qui permet de combiner la présentation d'un produit avec la présentation de ce produit du type de ceux qui comprennent un espace central (1) destiné au placement des produits que l'on souhaite montrer et un écran (2) qui délimite la partie avant de l'espace central (1) et qui comprend une source de lumière (4) comportant une pluralité de DEL (41) réparties sur la périphérie au niveau de la partie interne de l'écran (2) et dirigées perpendiculairement par rapport à une surface réfléchissante (4) de telle sorte que l'écran (2) est rétroéclairé; et ledit écran (2) comprend des premières zones (5) à travers lesquelles est présenté le produit réel qui se trouve dans la vitrine et des secondes zones (6) à travers lesquelles est présentée l'image de la publicité que l'on souhaite réaliser; la vitrine comprend en outre un ordinateur (7) intégré.
PCT/ES2013/070706 2012-10-16 2013-10-16 Vitrine interactive à écran intégré Ceased WO2014060624A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
EP13846776.6A EP2910151A4 (fr) 2012-10-16 2013-10-16 Vitrine interactive à écran intégré

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
ESU201231064 2012-10-16
ES201231064U ES1077949Y (es) 2012-10-16 2012-10-16 Escaparate interactivo
ES201330471U ES1079163Y (es) 2013-04-19 2013-04-19 Escaparate interactivo con pantalla incorporada
ESU201330471 2013-04-19

Publications (1)

Publication Number Publication Date
WO2014060624A1 true WO2014060624A1 (fr) 2014-04-24

Family

ID=50487610

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/ES2013/070706 Ceased WO2014060624A1 (fr) 2012-10-16 2013-10-16 Vitrine interactive à écran intégré

Country Status (2)

Country Link
EP (1) EP2910151A4 (fr)
WO (1) WO2014060624A1 (fr)

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
ES2610797B1 (es) * 2015-10-29 2018-02-06 Mikonos Xviii Sl Procedimiento para escaparate virtual in situ.
WO2023028388A1 (fr) * 2021-08-22 2023-03-02 Khai Gan Chuah Gestion de présentoir de vente au détail automatique

Citations (9)

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US5123192A (en) * 1991-05-14 1992-06-23 Hsieh Chi Sheng Colorful advertising device with real article display
JP2000308551A (ja) * 1999-04-27 2000-11-07 Yamasa Kk 表示装置付き収納ケース
WO2009150579A2 (fr) * 2008-06-11 2009-12-17 Koninklijke Philips Electronics N. V. Système de projection par transparence et écran translucide
KR20100030097A (ko) * 2008-09-09 2010-03-18 삼성전자주식회사 휘도측정 센서의 에러 유무를 판단하는 디스플레이 장치 및이에 적용되는 센서 에러 검출방법
US20100180615A1 (en) * 2009-01-20 2010-07-22 Nathan Linder Display refrigerator
DE202011000021U1 (de) * 2011-01-05 2011-04-07 Göschel, Paul Beleuchtete Vitrine
KR101122883B1 (ko) * 2011-03-18 2012-03-20 (주)티원시스템즈 전시물품을 배경으로 안내정보가 디스플레이되는 쇼케이스.
ES1077250U (es) * 2012-04-18 2012-06-22 Crambo, S.A. Maquina de venta con elemento lcd translucido incorporado
AU2012101303A4 (en) * 2012-05-17 2012-10-11 Coca-Cola Amatil (Aust) Pty Limited Interactive Point of Sale System

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KR101843337B1 (ko) * 2010-10-28 2018-03-30 삼성전자주식회사 디스플레이 모듈 및 디스플레이 시스템
CA2867178A1 (fr) * 2011-03-02 2012-07-25 Stratacache, Inc. Systeme d'affichage numerique translucide
KR101161114B1 (ko) * 2012-04-05 2012-06-28 기민전자주식회사 엘씨디 영상을 구현가능한 쇼케이스 냉장고용 도어 조명구조

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5123192A (en) * 1991-05-14 1992-06-23 Hsieh Chi Sheng Colorful advertising device with real article display
JP2000308551A (ja) * 1999-04-27 2000-11-07 Yamasa Kk 表示装置付き収納ケース
WO2009150579A2 (fr) * 2008-06-11 2009-12-17 Koninklijke Philips Electronics N. V. Système de projection par transparence et écran translucide
KR20100030097A (ko) * 2008-09-09 2010-03-18 삼성전자주식회사 휘도측정 센서의 에러 유무를 판단하는 디스플레이 장치 및이에 적용되는 센서 에러 검출방법
US20100180615A1 (en) * 2009-01-20 2010-07-22 Nathan Linder Display refrigerator
DE202011000021U1 (de) * 2011-01-05 2011-04-07 Göschel, Paul Beleuchtete Vitrine
KR101122883B1 (ko) * 2011-03-18 2012-03-20 (주)티원시스템즈 전시물품을 배경으로 안내정보가 디스플레이되는 쇼케이스.
ES1077250U (es) * 2012-04-18 2012-06-22 Crambo, S.A. Maquina de venta con elemento lcd translucido incorporado
AU2012101303A4 (en) * 2012-05-17 2012-10-11 Coca-Cola Amatil (Aust) Pty Limited Interactive Point of Sale System

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Also Published As

Publication number Publication date
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EP2910151A1 (fr) 2015-08-26

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