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WO2013035912A1 - Système permettant de fournir un service de coupons en ligne, et procédé et appareil associés - Google Patents

Système permettant de fournir un service de coupons en ligne, et procédé et appareil associés Download PDF

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Publication number
WO2013035912A1
WO2013035912A1 PCT/KR2011/006746 KR2011006746W WO2013035912A1 WO 2013035912 A1 WO2013035912 A1 WO 2013035912A1 KR 2011006746 W KR2011006746 W KR 2011006746W WO 2013035912 A1 WO2013035912 A1 WO 2013035912A1
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WO
WIPO (PCT)
Prior art keywords
coupon
discount rate
information
users
sharing
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/KR2011/006746
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English (en)
Korean (ko)
Inventor
박혜준
김기열
박재범
이우진
강희석
김희수
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
SK Telecom Co Ltd
Original Assignee
SK Telecom Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Publication date
Application filed by SK Telecom Co Ltd filed Critical SK Telecom Co Ltd
Priority to KR1020147002270A priority Critical patent/KR101605029B1/ko
Priority to PCT/KR2011/006746 priority patent/WO2013035912A1/fr
Publication of WO2013035912A1 publication Critical patent/WO2013035912A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to an online coupon service providing an online coupon that can be used online and offline to a user terminal through wired and wireless networks, and more particularly, a coupon whose discount rate is changed in real time according to the degree of sharing of coupon information.
  • the present invention relates to a system for providing an online coupon service, a method and an apparatus for providing an online coupon service thereof.
  • Coupon service is a type of marketing that is provided to consumers for the purpose of sales promotion, advertising, etc., by a seller who sells a product or service.
  • a consumer can use a coupon to discount the purchase price of a product or to purchase a specific product free of charge. Will be provided.
  • the coupon service is a form in which offline operators issue coupons printed with discounts or free offers, usage points, usage periods, and the like, and distribute them directly to the user.
  • the present invention has been proposed to satisfy the existing needs, and induces user interest by providing a coupon in which the discount rate is changed in real time according to the degree of sharing of coupon information made by user participation, thereby increasing the marketing effect.
  • An online coupon service providing system, a method and apparatus for providing an online coupon service thereof can be provided.
  • the present invention as a means for solving the above technical problem, by transmitting the coupon information including the coupon basic information for explaining the coupon that the operator wants to provide to the user and the discount rate change information according to the degree of sharing of multiple users for the coupon
  • One or more operator terminals requesting registration; Register the coupon information for each coupon, and provide the registered coupon information directly or indirectly so that a plurality of users can share, check the extent to which the coupon information is shared among a plurality of users, based on the discount rate change information
  • a coupon service providing apparatus for determining a discount rate of the coupon according to a degree of sharing among the plurality of users of the coupon information, and providing the coupon of the determined discount rate to the user terminal; And one or more user terminals that receive the coupon information and the coupon directly or indirectly from the coupon service providing apparatus.
  • coupon information including the basic information on the coupon that the operator wants to provide to the user and the discount rate change information according to the degree of sharing of multiple users for the coupon
  • a storage unit for storing one or more of shared information among a plurality of users of the coupon and user information about users who are provided with the coupon service; Coupon registration unit for collecting the coupon information from the operator terminal to register in the storage unit; A sharing information collecting unit which collects sharing information among a plurality of users for coupon information; And providing the coupon information to a plurality of user terminals directly or indirectly so that a plurality of users can share the coupon information for a preset sharing period, and calculate the discount rate of the coupon from the collected sharing information based on the discount rate change information.
  • It provides a coupon service providing apparatus comprising a coupon providing unit for providing a coupon with a discount applied to a plurality of user terminals.
  • the discount rate change information may include one or more of a sharing period for collecting the sharing information of the coupon information, a basic discount rate, a maximum discount rate, and a condition for changing the discount rate according to the sharing information.
  • the coupon provider may provide the coupon information to the user terminal through at least one of a text message service, a social network service, and an instant messenger service.
  • the coupon provider extracts at least one of the shared path of the coupon information, a sharing group, the number of users of the sharing group, and the total number of users who shared the coupon information by analyzing the collected sharing information.
  • a shared information analysis module ;
  • a discount rate calculation module that calculates a discount rate according to the degree of sharing of coupon information from the information extracted by the sharing information analysis module based on the discount rate change information.
  • the discount rate calculation module may calculate the final discount rate of the coupon as the sum of the additional discount rate that is changed according to the basic discount rate and the sharing information between the plurality of users for the coupon information.
  • the discount rate calculation module calculates a final discount rate by a sum of a basic discount rate and an additional discount rate set in proportion to the total number of users sharing the coupon information, and calculates the calculated final discount rate. It can be provided to all user terminals participating in the sharing of information.
  • the discount rate calculation module calculates the first final discount rate by the sum of the basic discount rate and the first additional discount rate set in proportion to the total number of users who shared the coupon information, and the coupon information is calculated. Calculates a second final discount rate based on a sum of the second additional discount rate and the first final discount rate set in proportion to the number of users sharing coupon information directly and indirectly from one or more first-time users who shared the first time, and the second final discount rate is Applies to one or more first users, respectively, and applies a first final discount rate to the remaining users except one or more first users who first shared the coupon information.
  • the discount rate calculation module confirms a sharing step of delivering coupon information between a plurality of users from one or more first users who shared the coupon information for the first time.
  • the final discount rate can be calculated as the sum of additional discount rates set in inverse proportion.
  • the sharing information analysis module analyzes a sharing path through which coupon information is delivered from at least one first user who first shared the coupon information, and directly and indirectly from each first user and each first user. Group all users who shared the coupon information with each other, and set up one or more sharing groups for each of the first users, and the discount rate calculation module is a sum of the basic discount rate and an additional discount rate set in proportion to the total number of users belonging to each sharing group. The final discount rate for each sharing group can be calculated.
  • the shared information analysis module analyzes a sharing path through which coupon information is transmitted from one or more first users who share the coupon information for the first time, and receives coupon information directly from the corresponding user for each user.
  • the number of users is extracted, and the discount rate calculation module may calculate the final discount rate for each user as the sum of the basic discount rate and the additional discount rate set in proportion to the number of confirmed users.
  • the shared information analysis module analyzes a sharing path through which coupon information is transmitted between a plurality of users, and sets a set of users who receive coupon information directly and indirectly from the corresponding user for each user.
  • a sharing group for each user may be set, and the discount rate calculation module may calculate a final discount rate for each user as a sum of the basic discount rate and additional discount rates set in proportion to the number of users belonging to each sharing group.
  • the present invention is another means for solving the above-described technical problem, the coupon service providing apparatus, the coupon basic information for explaining the coupon that the operator wants to provide to the user and the discount rate according to the degree of sharing of multiple users with the coupon Registering coupon information including change information; Providing coupon information directly or indirectly to a plurality of user terminals so that a plurality of users can share the coupon information for a preset sharing period; Collecting sharing information on coupon information among a plurality of users during the sharing period; Calculating a final discount rate of the coupon from the shared information based on the discount rate change information; And providing a plurality of users with a coupon to which the final discount rate of the calculated coupon is applied.
  • the providing of the coupon information includes configuring link information for receiving coupon information, and linking the link information to a user through one of a text message, a social network service, and a communication service. Can be passed between
  • the calculating of the discount rate of the coupon may include: checking a total number of users who have shared coupon information; Calculating a final discount rate by a sum of the basic discount rate and an additional discount rate set in proportion to the total number of users who shared the coupon information, and the calculated final discount rate may be applied to all users who have shared the coupon information.
  • the calculating of the discount rate of the coupon may include: checking a total number of users who have shared coupon information; Checking the number of first users who shared the coupon information for the first time and the number of users who received the coupon information directly and indirectly from the first user on the sharing path through which the coupon information is delivered; Calculating a first final discount rate as a sum of the basic discount rate and the first additional discount rate set in proportion to the identified total number of users; And calculating a second final discount rate based on a sum of the first additional discount rate and a second additional discount rate set in proportion to the number of users who have received coupon information directly and indirectly from each first user.
  • the discount rate may be provided to one or more first users who share the coupon information for the first time, and the first final discount rate may be provided to all other users except one or more first users.
  • the calculating of the discount rate of the coupon includes: analyzing a sharing path through which the coupon information is delivered, extracting a sharing step where the coupon information is delivered to each user; And calculating a final discount rate for each user as a sum of the basic discount rate and an additional discount rate set in inverse proportion to the sharing step of each user.
  • calculating the discount rate of the coupon by analyzing the share path that the coupon information is delivered, the coupon information directly from the first user and each first user to share the coupon information and Grouping indirectly received users to establish a sharing group; And calculating a final discount rate for each sharing group based on a sum of the additional discount rate set in proportion to the basic discount rate and the total number of users belonging to the sharing group.
  • the calculating of the discount rate of the coupon may include analyzing a sharing path through which the coupon information is delivered and confirming the number of users who have directly received the coupon information from the corresponding user for each user. Making; And calculating a final discount rate for each user as a sum of the basic discount rate and the additional discount rate set in proportion to the number of confirmed users.
  • the calculating of the discount rate of the coupon may be performed by analyzing a sharing path through which the coupon information is delivered, and for each user, the number of users who have received the coupon information directly or indirectly from the corresponding user. Confirming; And calculating a final discount rate for each user as a sum of the basic discount rate and the additional discount rate set in proportion to the number of confirmed users.
  • the present invention spreads and spreads coupon information among a plurality of users through communication services such as text messages, social network services, and instant messaging, and changes the discount rate of the coupon according to sharing information among the multiple users for the corresponding coupon information. By doing so, it is possible to induce interest and participation of the user, and through this, it is possible to expect advertising and marketing effects.
  • communication services such as text messages, social network services, and instant messaging
  • the present invention by varying the discount rate of the coupon in accordance with the sharing information between the plurality of users for the coupon information, there is an excellent effect that can be applied differentially for each user according to the contribution to the spread and spread of the coupon information.
  • the present invention by varying the discount rate of the coupon in accordance with the sharing information between the plurality of users for the coupon information, it is possible to provide a coupon service more effectively through a service that recently increased rapidly, such as social network services or instant messaging services, As a result, there is an excellent effect to increase the competitiveness and user satisfaction.
  • FIG. 1 is a block diagram showing the overall structure of an online coupon service providing system according to the present invention.
  • FIG. 2 is a block diagram showing the configuration of a coupon service providing apparatus according to the present invention.
  • FIG. 3 is a block diagram showing the configuration of a user terminal according to the present invention.
  • FIG. 4 is a flowchart illustrating a method of providing an online coupon service according to the present invention.
  • FIG. 5 is a flowchart illustrating a first embodiment of a discount rate calculation process in the method for providing an online coupon service according to the present invention.
  • FIG. 6 is a view for explaining a discount rate calculation process shown in FIG. 5.
  • FIG. 7 is a flowchart illustrating a second embodiment of a discount rate calculation process in an online coupon service providing method according to the present invention.
  • FIG. 8 is a view for explaining a discount rate calculation process shown in FIG.
  • FIG. 9 is a flowchart illustrating a third embodiment of a discount rate calculation process in the online coupon service providing method according to the present invention.
  • FIG. 10 is a view for explaining a discount rate calculation process shown in FIG. 9.
  • FIG. 11 is a flowchart illustrating a fourth embodiment of a discount rate calculation process in an online coupon service providing method according to the present invention.
  • FIG. 12 is a view for explaining a discount rate calculation process shown in FIG.
  • FIG. 13 is a flowchart illustrating a fifth embodiment of a discount rate calculation process in the method for providing an online coupon service according to the present invention.
  • FIG. 14 is a view for explaining a discount rate calculation process shown in FIG. 13.
  • 15 is a flowchart illustrating a sixth embodiment of a discount rate calculation process in the online coupon service providing method according to the present invention.
  • FIG. 16 is a view for explaining a discount rate calculation process shown in FIG. 15.
  • FIG. 1 is a block diagram showing the overall structure of an online coupon service providing system according to the present invention.
  • an online coupon service providing system includes a service provider terminal 100 connected through a network 10, at least one coupon service providing apparatus 200, and at least one user terminal 300. Can be done.
  • the operator terminal 100 refers to a terminal used by a provider providing a product or service.
  • the operator terminal 100 may be used to provide a coupon to a user (consumer) by the operator according to the operator's operation. Information may be requested to register. More specifically, the operator terminal 100 changes the discount rate according to the coupon basic information including one or more of the name, usage period, coupon content, use place, the number of coupon occurrence and the degree of sharing of the plurality of users with respect to the coupon
  • the coupon information including the information is transmitted to the coupon service providing apparatus 200 to request registration.
  • the operator terminal 100 may be implemented as an information processing device having a commonly used communication function, for example, a PC, a notebook computer, a tablet PC, and mobile terminals.
  • the coupon service providing apparatus 200 is a service apparatus of a coupon service provider for issuing and managing coupons at the request of multiple operators, and may be implemented as a general server apparatus.
  • the coupon service providing apparatus 200 registers the coupon information for each coupon in response to a request from the operator terminal 100, and allows a plurality of users to share the registered coupon information.
  • the coupon information provided by the coupon service providing apparatus 200 to the user terminal 300 may include at least one of link information, an image, and a text connected to a specific page.
  • sharing means any process of receiving the coupon information or delivering the coupon information to other users to spread or spread the coupon information among a plurality of users.
  • the direct providing means that the coupon service providing apparatus 200 transmits information on the corresponding coupon to the user terminal 300 according to the request of the user terminal 300
  • the indirect providing means provides the coupon service providing apparatus 200.
  • the coupon information provided by the user is transmitted to the user terminal 300 through at least one of another service device, for example, a text message server, a social network service server, and a community service server.
  • the coupon service providing apparatus 200 collects sharing information between a plurality of users of the coupon information, which is made through the above-described direct or indirect providing, and based on the registered discount rate change information, the collected sharing The discount rate of the coupon is calculated according to the information, and the coupon to which the calculated discount rate is applied is provided to a plurality of users who participated in sharing the coupon information. That is, the coupon service providing apparatus 200 changes the discount rate of the provided coupon according to the extent to which the coupon information is shared among a plurality of users, and provides the user with the coupon to which the discount rate determined by the user's participation is applied.
  • the discount rate change information is information necessary for calculating a discount rate, and may include one or more of a sharing period during which the coupon information is shared, a basic discount rate set as a fixed value, a maximum discount rate, and a change condition of the discount rate according to the sharing information. Can be.
  • the coupon service providing apparatus 200 may collect sharing information about coupon information made among a plurality of users during a sharing period included in the discount rate change information, calculate a discount rate according to the collection result, and further, a discount rate.
  • the final discount rate of the coupon may be calculated as the sum of the basic discount rate and the additional discount rate according to the sharing information between the plurality of users of the coupon.
  • the mechanism for calculating the final discount rate is preferably made in a manner that can induce the user's interest and participation as much as possible.
  • various discount rate calculation methods can be applied, which will be described in more detail in the online coupon service providing method.
  • the coupon service providing apparatus 200 may continuously induce user's participation and interest by providing in real time the change information of the discount rate to all users who share the coupon information.
  • the user terminal 300 is a terminal of a user who participates in the sharing of the coupon information or receives the coupon, and is an information processing device of a typical user, for example, a PC, a laptop, a tablet PC, a smartphone, It can be mobile terminals including a figure phone.
  • the user terminal 300 receives the coupon information directly or indirectly from the coupon service providing apparatus 200 according to a user's request, and sends the coupon information owned by the user through a text message and a social network service. In order to participate in the sharing of the coupon information by transmitting to other users using a communication service or the like to spread or spread.
  • the user terminal 300 stores the received coupon information and coupons, and outputs them in accordance with the user request, so that the user can use.
  • FIG. 2 is a block diagram showing the configuration of a coupon service providing apparatus according to the present invention.
  • the coupon service providing apparatus 200 may include a storage unit 210, a coupon register unit 220, a shared information collection unit 230, and a coupon. It may include a providing unit 240.
  • the storage unit 210 stores information necessary for providing the coupon service and data generated in the process of providing the coupon service.
  • the storage unit 210 stores all the information by the coupon service providing apparatus 200.
  • Coupon information 211 the degree of each coupon is shared to multiple users, and the sharing information 212 that each user can analyze the contribution to the sharing of the coupon information, using the coupon or of the coupon information
  • One or more of the information 213 of the user participating in the sharing may be stored.
  • the coupon information 211 is registered and received from the operator terminal 100, the coupon basic information and one or more coupons, including one or more of the name, period of use, coupon content, use, coupon number of coupons for each coupon It includes information on the discount rate change according to the degree of sharing of multiple users.
  • the discount rate change information is information for setting a discount rate change criterion according to the degree of sharing between the user of the coupon, and changes according to the sharing period, fixed base discount rate, and the sharing information for sharing the coupon information to determine the discount rate. It may include one or more of the additional discount rate, which is a change in the discount rate according to the shared information.
  • the coupon information may include a current discount rate of each coupon calculated by the coupon providing unit 240 in real time.
  • the sharing information 212 may include information about a user who received each coupon information directly or indirectly, a path through which the user received coupon information, and the like.
  • the user information 213 may include not only basic information of a user but also information on a coupon service providing history for each user.
  • the coupon registration unit 220 collects coupon information from the operator terminal 100 and registers the coupon information in the storage unit 210. More specifically, the coupon registration unit 220 receives coupon basic information and discount rate variation information from the operator terminal 100 among the coupon information 211 according to the coupon registration request from the operator terminal 100 of each operator, Stored in the storage unit 210.
  • the sharing information collecting unit 230 collects sharing information for analyzing the degree of sharing among the plurality of users with respect to the registered coupon information, that is, the coupon information stored in the storage unit 210. More specifically, the shared information collecting unit 230 is the direct providing information for providing information on the coupon directly from the coupon service providing apparatus 200 to the user terminal 300, and the coupon service providing apparatus 200 The information on the provided coupon may collect all indirectly provided information delivered to the user through another service, for example, a text message service, a social network service, and an instant message service. In addition, in order to collect indirectly provided information, the shared information collector 230 may interwork with other server devices that provide the other service. In particular, the shared information collecting unit 230 may collect information in which the coupon information provided by the coupon service providing apparatus 200 is shared, spread, and spread through a social network service.
  • the coupon providing unit 240 directly or indirectly provides the coupon information to a plurality of user terminals 300 so that a plurality of users can share the same, and at the same time, based on the discount rate change information, the sharing information collecting unit ( In operation 230, the discount rate of the coupon is calculated according to the sharing information of the coupon information collected, and a coupon to which the calculated discount rate is applied is provided to each user.
  • the discount rate of the coupon may vary depending on the degree of sharing of the coupon information and the contribution to sharing of the coupon information for each user.
  • the coupon provider 240 may include a shared information analysis module 241 and a discount rate calculation module 242.
  • the sharing information analysis module 241 may analyze the sharing information collected by the sharing information collecting unit 230 to determine a sharing state of the coupon information, a sharing path, a sharing group, the number of users of the sharing group, and the coupon information. Extract one or more of the total number of shared users.
  • the information extracted by the shared information analysis module 241 may vary according to a discount rate calculation mechanism applied thereto. This will be described with reference to various embodiments of the discount rate calculation method described below.
  • the discount rate calculation module 242 based on the discount rate change information among the coupon information 211 stored in the storage unit 210, the discount rate according to the degree of sharing of the coupon information from the information extracted from the sharing information analysis module 241 Calculate
  • the discount rate may be calculated differently for each user and for each sharing group according to each embodiment, which may be understood through various embodiments of the discount rate calculation method described below.
  • the discount rate calculation module 242 may calculate a final discount rate of the coupon by adding an additional discount rate that varies according to sharing information among multiple users of the coupon information to a basic discount rate.
  • the final discount rate can be applied to each coupon information in real time through the coupon providing unit 240. Also, after the expiration of the sharing period, a coupon reflecting the final discount rate is provided to a plurality of users who participated in sharing the coupon information.
  • the discount rate calculation module 242 checks the total number of users who have shared the coupon information, and determines the basic discount rate and the additional discount rate which is set in proportion to the total number of users who have shared the coupon information. The final discount rate can be calculated from the sum.
  • the discount rate calculation module 242 checks the total number of users who shared the coupon information and at least one first user who first shared the coupon information, thereby sharing a basic discount rate and the coupon information. Calculating a first final discount rate by the sum of the first additional discount rates set in proportion to the total number of users, and further confirming the number of users who have reshared the coupon directly or indirectly through the one or more first users, The second additional discount rate set in proportion to the number of users who reshared the coupon shared by the one or more first users who shared the coupon information for the first time is calculated for each of the one or more first users, and the sum of the first initial discount rate and the second additional discount rate is calculated. Calculate the second final discount rate.
  • the coupon providing unit 240 reflects the second final discount rate to the coupons of one or more first users who shared the coupon information for the first time, and the coupons of the remaining users other than one or more first users who shared the coupon information for the first time.
  • the first final discount rate is equally reflected in.
  • the discount rate calculation module 242 confirms a sharing step sequentially followed by one or more first-time users who first shared the coupon information, and inversely proportional to the basic discount rate and the sharing step of each user.
  • the final discount rate for each user is calculated from the sum of the additional discount rates set.
  • the calculated final discount rate is respectively reflected in the coupon of the corresponding user.
  • the sharing information analysis module 241 analyzes a sharing path sequentially from one or more first users who shared the coupon information for the first time, so that one or more first users and each first user share the same.
  • the discount rate calculation module 242 checks the total number of users belonging to each sharing group, The final discount rate for each sharing group is calculated based on the sum of the discount rate and the additional discount rate set in proportion to the total number of users belonging to each sharing group. In this case, different discount rates may be applied to each sharing group, and the same discount rate is applied to users belonging to the same sharing group.
  • the shared information analysis module 241 analyzes a sharing path through which coupon information is transmitted from one or more first users who share the coupon information for the first time, and shares the coupon information with each user. Extracting the number of users who have directly reshared the information on the coupon, and the discount rate calculation module 242 is for each user by the sum of the basic discount rate and the additional discount rate set in proportion to the number of the user who reshared the coupon. Calculate the final discount rate. In this case, the final discount rate is determined according to the direct contribution of each user, and different final discount rates are applied for each user.
  • the sharing information analysis module 241 analyzes a sharing path for the coupon among a plurality of users, and reshares the coupon information shared by the corresponding user directly or indirectly for each user.
  • the discount rate calculation module 242 checks the sharing group for each user and the number of users belonging to the sharing group, and determines the basic discount rate and the sharing group for each user.
  • the final discount rate for each user is calculated based on the sum of additional discount rates set in proportion to the number of users belonging to. In this case, the final discount rate is determined according to the direct and indirect contribution of each user, and different final discount rates are applied for each user.
  • Figure 3 is a block diagram showing the configuration of the user terminal 300 in the online coupon service providing system according to the present invention.
  • the user terminal 300 may include a communication unit 310, a control unit 320, a storage unit 330, an input unit 340, and an output unit 350.
  • the communication unit 310 connects to the coupon service providing device 200 or another server device such as a message server, a social network service server or an instant messenger server through the network 10 to transmit and receive data.
  • the user terminal 300 may be provided with information on the coupon and the coupon provided by the coupon service providing apparatus 200 directly or indirectly.
  • the control unit 320 is a means for controlling the overall operation of the user terminal 300.
  • the control unit 320 is connected to the coupon service providing apparatus 200 in response to a user request to provide information about the coupon and the coupon Acquire and store or receive the coupon information through another service device, and participate in sharing the coupon information.
  • the controller 320 may inquire the current discount rate for the shared coupon to the coupon service providing apparatus 200 in real time to reflect the coupon stored in the user terminal 300 in real time, for this purpose coupon management module 320 may be provided.
  • the coupon management module 320 accesses the coupon service providing apparatus 200 through the network 10, obtains and stores information on the coupon and the coupon requested by the user, and stores the current discount rate of the stored coupon. Received from the (200), and changes the discount rate of the stored coupon in real time.
  • the coupon management module 320 may be implemented in software, hardware or a combination of software and hardware.
  • the storage unit 330 is a means for storing data necessary for the operation of the user terminal 300 and data generated during the operation process, and in particular, stores the coupon obtained through the coupon management module 321.
  • the input unit 340 is a means for inputting a user request for manipulating and controlling an operation of the user terminal 300.
  • the input unit 340 may receive a user request related to participation in sharing coupon information and obtaining a coupon.
  • the output unit 350 is a means for outputting an operation process and a result of the user terminal 300 under the control of the controller 320.
  • the output unit 350 may output the obtained coupon.
  • the user terminal 300 configured as described above allows the coupon information provided by the coupon service providing apparatus 200 to participate in sharing, that is, propagation or spread, or to be provided to a user of a coupon whose discount rate is determined. .
  • FIG. 4 is a flowchart illustrating a method of providing an online coupon service according to the present invention.
  • the coupon service providing apparatus 200 includes a basic coupon including one or more of a name, a period of use, a coupon content, a place of use, and a number of coupon occurrences of a coupon to be provided to a user by the operator.
  • Register the coupon information including information and discount rate change information according to the degree of sharing of the plurality of users with respect to the coupon.
  • Such coupon information can be directly provided from the operator through the operator terminal 100, the registered coupon information is stored in the storage unit 210.
  • the discount rate change information may include one or more of a sharing period during which the coupon information is shared, a basic discount rate, a maximum discount rate, and a change condition according to the sharing information.
  • the coupon service providing apparatus 200 includes a plurality of coupon information including at least one of coupon basic information, discount rate change information, and a current discount rate during a preset sharing period, based on the registered coupon information. It is provided to the user terminal 300 directly or indirectly so that the user can share.
  • the coupon service providing apparatus 200 may configure a coupon detail information page for identifying each coupon information, and provide link information on the coupon detail information page to a plurality of user terminals 200.
  • the link information on the coupon detail information page may be delivered to the user terminal 300 through a text message service, a social network service, and an instant message service.
  • the user who receives the link information on the coupon detail page provided to each user passes the message to other users through a text message service, a social network service, or an instant message, so that the sharing of the coupon can be performed among multiple users. Can be done.
  • the coupon information may include various information such as an image and text in addition to the link information.
  • the coupon service providing apparatus 200 collects sharing information on the coupon made among a plurality of users during the preset sharing period.
  • the collection of the shared information on the coupon may be performed through interworking with the coupon service providing apparatus 200 and other service apparatuses (for example, a device for providing a text message service, a social network service, and an instant message service).
  • Direct offer information for providing information on the coupon directly from the coupon service providing device 200 to the user terminal 300, and information about the coupon provided by the coupon service providing device 200, other services, for example Indirectly provided information delivered to a user through a text message service, a social network service, and an instant message service can be collected.
  • the link information on the coupon detail information page may be obtained by collecting information, which is shared and spread through the social network service, from the social network service device.
  • the coupon service providing apparatus 200 calculates a discount rate of the coupon based on the shared information of the collected coupon information, based on the registered discount rate change information.
  • the discount rate calculation of the coupon may be performed according to various preset discount rate calculation mechanisms, and basically, the discount rate is applied according to the degree of sharing of coupon information and the contribution of each user to the coupon sharing. A detailed discount rate calculation process will be described with reference to FIGS. 5 to 16.
  • the coupon service providing apparatus 200 applies the calculated discount rate to coupons shared by a plurality of users in step S120. That is, the current discount rate of the coupon shared by a plurality of users is changed to the calculated discount rate.
  • Steps S120 to S150 may be performed until the sharing period included in the discount rate change information expires, periodically, or whenever the sharing information is changed (S160).
  • the discount rate of the coupon is differentially applied according to the degree of sharing of the coupon information made during the preset sharing period, and in particular, the discount rate of the coupon may be differentially applied to each user according to the contribution to the sharing of coupon information for each user. It becomes possible.
  • 5 and 6 are diagrams for explaining a first embodiment of a discount rate calculation process in an online coupon service providing method according to the present invention.
  • the coupon providing unit 240 of the coupon service providing apparatus 200 in step S210, first from the coupon information stored in the storage unit 210, the discount rate of the pre-registered coupon Check the change information. Specifically, the sharing period, the basic discount rate, the maximum discount rate, and the change condition (for example, the discount rate for each section of the total number of shared users) set by the operator are checked.
  • the coupon providing unit 240 of the coupon service providing apparatus 200 confirms the total number of users who have shared the coupon information from the sharing information of the user collected through the sharing information collecting unit 230. do.
  • the coupon providing unit 240 calculates a final discount rate of the coupon using the identified discount rate change information and the total number of users who shared the coupon information in step S230.
  • the final discount rate may be calculated as a sum of additional discount rates set in proportion to the basic discount rate and the total number of users sharing the coupon information.
  • the fluctuation condition is set to 2% when 0-100 people share, 5% when 101 ⁇ 1000 people share, 10% when 1000 or more people, and the total number of users who shared the coupon information is 1500
  • the final discount rate is calculated by adding 5% to the basic discount rate.
  • the final discount rate thus calculated is equally applied to all users who share the coupon information.
  • FIG. 6 is a schematic diagram illustrating a discount rate calculation mechanism according to a first embodiment of the present invention. As shown in FIG. 6, after a specific coupon is shared by users A, B, and C, the user A, B, and C are shown. When each of the users is reshared step by step, in the first embodiment of the present invention, the total number of users belonging to the entire user group G10 sharing the coupon information without identifying each user is identified, and Therefore, as the discount rate is changed, the higher the discount rate can be provided to all users who share the coupon information, so that the coupon can be shared with more users.
  • FIGS. 7 and 8 are views for explaining a discount rate calculation process according to a second embodiment in the method of providing an online coupon service according to the present invention.
  • the coupon providing unit 240 of the coupon service providing apparatus 200 is previously registered from coupon information stored in the storage unit 210.
  • Check the discount rate change information of the coupon Specifically, the sharing period, the basic discount rate, the maximum discount rate, and the change condition (for example, the discount rate for each section of the total number of users shared and the discount rate for each section of the number of users in the sharing group based on the first user) set by the operator are identified. .
  • the coupon providing unit 240 confirms the total number of users who have shared the coupon information, from the sharing information of the user collected through the sharing information collecting unit 230.
  • the coupon providing unit 240 in step S330, the number of first users who shared the coupon information for the first time on the sharing path to spread the coupon and the number of users who directly and indirectly reshared the coupon shared by the first user Check it.
  • step S340 the coupon providing unit 240 calculates a first final discount rate according to the total number of users, specifically, the basic discount rate provided when the coupon is initially issued and the coupon information identified above.
  • the first final discount rate is calculated as the sum of the first additional discount rates set in proportion to the total number of users.
  • the coupon providing unit 240 calculates a second final discount rate based on the contribution of the first user who first shared the coupon information.
  • the second final discount rate is a second additional discount rate proportional to the number of users who directly or indirectly reshare the coupon shared by the corresponding first user for each first user. Calculated by adding additional discount rate.
  • a second final discount rate calculated according to each contribution is provided to a user who first shares the coupon information, that is, a route corresponding to a route on a sharing path, and provides the remaining users with a second final discount rate. 1
  • the final discount rate is provided.
  • the range of the first user who has received the second final discount rate may be limited.
  • the second final discount rate may be provided only to the first user who is higher than a predetermined rank in the order of contribution, thereby inducing competition between users.
  • the influence may extract the user on the social network, provide coupon information to the user, and provide a discount rate according to the second embodiment described above.
  • FIG. 8 is a schematic diagram illustrating a discount rate calculation mechanism according to a second embodiment of the present invention.
  • the entire user sharing the information may be divided into a first user group G10 and a group of users existing on a path formed by each first user.
  • the second user group G20 belongs to the first user group G10 and may be formed based on each first user.
  • a first final discount rate calculated according to the total number of users is basically provided to all users belonging to the first user group G10, and the first user group G10 is provided.
  • users A, B, and C are additionally provided with a second additional discount rate set in proportion to the number of users belonging to the second user group G20 corresponding to the user in addition to the first final discount rate.
  • an additional discount rate according to its contribution is further provided to the first user who shared the coupon information for the first time, thereby increasing the user's participation.
  • the identification information of the first user may be included in the coupon information when the coupon information is first shared.
  • FIGS. 9 and 10 are diagrams for explaining a discount rate calculation process according to a third embodiment in the method of providing an online coupon service according to the present invention.
  • the coupon providing unit 240 of the coupon service providing apparatus 200 first stores the storage unit 210 in step S410.
  • the discount rate change information of the previously registered coupon is checked from the coupon information stored in the coupon information.
  • the sharing period, the basic discount rate, the maximum discount rate, and the change condition (for example, the discount rate or the step-by-step variation rate) set by the operator are checked.
  • the coupon providing unit 240 analyzes a route in which the coupon is shared among a plurality of users based on the sharing information collected by the sharing information collecting unit 230, and at least one first share the coupon information for the first time. Identify the sharing steps of each user in sequence from the user. For example, referring to FIG. 10, a corresponding coupon is initially shared by users A and B, and a coupon shared by users A and B is reshared by user D to user J, respectively.
  • the sharing step of user A and B is step 1
  • the sharing step of user D to user J is step 2
  • user M to user V user aa
  • the sharing stage of bb and cc becomes three stages. That is, the sharing step is information indicating how many steps the corresponding coupon has been shared.
  • the coupon providing unit 240 calculates a final discount rate for each user according to the identified sharing step.
  • the additional discount rate is set in inverse proportion to the basic discount rate provided when the coupon is initially issued and the sharing step of the user. Calculate each user's final discount rate by the sum of. In other words, the first sharer receives the highest discount rate, and then the more users are reshared, the lower the additional discount rate.
  • users A and B corresponding to the first stage are basic.
  • the discount rate is applied to the discount rate plus an additional discount rate of 3%
  • the user D to user J corresponding to the second level are applied to the discount rate plus an additional discount rate of 2% to the basic discount rate, and the user M to the third level.
  • Users V, users aa, bb, and cc receive a discount rate plus an additional discount rate of 1%
  • the user of the remaining stages receives only the basic discount rate.
  • FIGS. 11 and 12 are diagrams for describing a discount rate calculation process according to a fourth embodiment in an online coupon service providing method according to the present invention.
  • the coupon providing unit 240 of the coupon service providing apparatus 200 first stores the storage unit (S510) in operation S510.
  • the discount rate change information of the registered coupon is checked. Specifically, the sharing period, the basic discount rate, the maximum discount rate, and the change condition set by the operator are checked.
  • the variation condition in the fourth exemplary embodiment is a discount rate for each section of the number of users for each sharing group.
  • step S520 the coupon providing unit 240 based on the sharing information collected by the sharing information collecting unit 230, at least one first user who first shares the coupon information with all users who shared the coupon information. And dividing the coupon information shared by the first user into direct and indirectly reshared users, thereby setting up a sharing group based on each first user.
  • the coupon providing unit 240 checks the total number of users belonging to the corresponding sharing group for each of the set sharing groups.
  • the coupon providing unit 240 calculates a final discount rate for each sharing group.
  • the coupon discount unit 240 calculates a final discount rate for each sharing group based on a basic discount rate provided when the coupon is initially issued and an additional discount rate set in proportion to the total number of users belonging to the sharing group. In sum, the final discount rate for each shared group is calculated.
  • the final discount rate calculated in this way is applied to each sharing group, and the same final discount rate is applied to users belonging to the same sharing group.
  • all users who share the coupon information of a specific coupon are first users D, E, and G who share the coupon information for the first time, as shown.
  • it is divided into four sharing groups (G31 ⁇ G34).
  • the total number of users in the sharing group G31 is 9
  • the total number of users in the sharing group G32 is 2
  • the total number of users in the sharing group G33 is 5
  • the total number of users in the sharing group G34 is 7 users.
  • the total number of users belonging to the sharing group G31 is 9
  • each user receives a discount rate of 'basic discount rate + 5%'
  • the remaining shared groups G32 to G34 have seven or less members. Therefore, users belonging to the sharing group receive a discount rate of 'basic discount rate + 3%'.
  • FIGS. 13 and 14 are diagrams for describing a discount rate calculation process according to a fifth embodiment in an online coupon service providing method according to the present invention.
  • the coupon providing unit 240 of the coupon service providing apparatus 200 first in the step S610, the coupon stored in the storage unit 210. From the information, the discount rate change information of the registered coupon is confirmed. Specifically, the sharing period, the basic discount rate, the maximum discount rate, and the change condition set by the operator are checked. In this case, the change condition in the fifth embodiment is a discount rate for each section of the number of users belonging to the sharing group.
  • step S620 the coupon providing unit 240 analyzes a sharing path sequentially followed by one or more first users who share the coupon information for the first time, and directly reshares the coupon information shared by the corresponding user for each user. Check the number of users.
  • the user directly reshared means a user who receives the coupon information shared by each user directly from the user.
  • the coupon providing unit 240 confirming the number of users reshared directly for each user, calculates a final discount rate according to the direct contribution of each user in step S630. Specifically, the basic discount rate and the direct share from the user directly The final discount rate is calculated for each user by the sum of additional discount rates set in proportion to the number of users.
  • the coupon shared by the user A is set.
  • the user group that reshared a directly with G41 has five users who have reshared it with G41, and the number of users who reshared a coupon shared by user O with three users who have reshared with user group G42 has three users.
  • the final discount rate of discount rate + 5% ' is applied, and user O is applied to the final discount rate of' basic discount rate + 3% '.
  • FIGS. 15 and 16 are flowcharts illustrating a discount rate calculation process according to a sixth embodiment in the method of providing an online coupon service according to the present invention.
  • the coupon providing unit 240 of the coupon service providing apparatus 200 is the same as in the other embodiments, in operation S710, first from coupon information stored in the storage unit 210.
  • Check the discount rate change information of the registered coupon Specifically, the sharing period, the basic discount rate, the maximum discount rate, and the change condition set by the operator are checked.
  • the change condition in the sixth embodiment may be a discount rate for each section of the number of users belonging to the sharing group.
  • the coupon providing unit 240 analyzes a sharing path for the coupon among a plurality of users based on the sharing information collected by the sharing information collecting unit 230, and for each user, the corresponding user. Sets a sharing group for each user as a set of users who directly and indirectly reshared the shared coupon information. In this case, the corresponding user is not included in the sharing group for each user.
  • the number of users of the user group G51 who directly and indirectly reshared the coupon information from the user D is 8 people except the user D, and the user group G52, who has received the coupon information directly and indirectly from the user O, receives the coupon information.
  • the number of users is four except for user O.
  • step S740 the final discount rate is calculated for each user based on the identified number of users, and specifically, is set in proportion to the basic discount rate set when the coupon is initially issued and the number of users belonging to the corresponding sharing group. As the sum of the additional discount rates, the final discount rate for each user is calculated.
  • the calculated final discount rate is provided to each user belonging to each sharing group.
  • the sharing group of the user may be determined as the lowest sharing group.
  • the additional discount rate is 3% when the number of users in the sharing group is 1-7, and the additional discount rate is set at 5% when the number of users in the sharing group is 8 or more.
  • the number of users in D's shared group is eight
  • users M, N, O, and P are given a final discount rate of 'basic discount rate + 5%'
  • the number of users in user O's shared group is four
  • Users ff, gg, hh, and zzzz belonging to the group are given a final discount rate of 'basic discount rate + 3%'.
  • the load balancing method of the server according to the present invention may be implemented in software form readable through various computer means and recorded on a computer readable recording medium.
  • the recording medium may include a program command, a data file, a data structure, etc. alone or in combination.
  • Program instructions recorded on the recording medium may be those specially designed and constructed for the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts.
  • the recording media may be magnetic media such as hard disks, floppy disks, and magnetic tapes, optical disks such as compact disk read only memory (CD-ROM), digital video disks (DVD), Magnetic-Optical Media, such as floppy disks, and hardware devices specially configured to store and execute program instructions, such as ROM, random access memory (RAM), flash memory, and the like. do.
  • program instructions may include high-level language code that can be executed by a computer using an interpreter as well as machine code such as produced by a compiler.
  • Such hardware devices may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.
  • the present invention is applicable in providing an online coupon service through a wired or wireless network, which provides the coupon information directly or propagates and spreads among a plurality of users through communication services such as text messages, social network services, and instant messaging, whereby By varying the discount rate of the coupon in accordance with the sharing information between the plurality of users for the corresponding coupon information is made, it is possible to induce interest and participation of the user, through which the advertising and marketing effect can be expected.
  • the present invention by varying the discount rate of the coupon in accordance with the sharing information between the plurality of users of the coupon information, there is an excellent effect that can be applied differentially for each user according to the contribution to the spread and spread of the coupon.
  • the present invention by varying the discount rate of the coupon in accordance with the sharing information between the plurality of users for the coupon information, it is possible to provide a coupon service more effectively through a service that recently increased rapidly, such as social network services or instant messaging services, As a result, there is an excellent effect to increase the competitiveness and user satisfaction.

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Abstract

L'invention concerne un système permettant de fournir un service de coupons en ligne, un procédé et un appareil associés, qui peuvent intéresser des utilisateurs en fournissant des coupons ayant différents taux de réduction selon la quantité d'informations de coupons partagées par la participation de l'utilisateur et peuvent donc augmenter l'effet de marketing. L'invention permet d'enregistrer des informations concernant chaque coupon, de fournir directement ou indirectement les informations de coupons enregistrées à une pluralité d'utilisateurs, de confirmer la quantité d'informations de coupons partagées entre la pluralité d'utilisateurs, de calculer un taux de réduction pour les coupons selon la quantité d'informations de coupons partagées entre la pluralité d'utilisateurs, et de fournir des coupons ayant le taux de réduction déterminé aux utilisateurs qui ont partagé les informations des coupons.
PCT/KR2011/006746 2011-09-09 2011-09-09 Système permettant de fournir un service de coupons en ligne, et procédé et appareil associés Ceased WO2013035912A1 (fr)

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KR1020147002270A KR101605029B1 (ko) 2011-09-09 2011-09-09 온라인 쿠폰 서비스 제공 시스템, 이를 위한 방법 및 장치
PCT/KR2011/006746 WO2013035912A1 (fr) 2011-09-09 2011-09-09 Système permettant de fournir un service de coupons en ligne, et procédé et appareil associés

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KR101797697B1 (ko) 2015-08-25 2017-11-15 타임이앤엠 주식회사 잭팟할인율을 이용한 전자상거래 시스템
KR20190051337A (ko) 2017-11-06 2019-05-15 전영학 가격변동 할인율을 활용한 광고노출 시스템 및 방법
KR102063862B1 (ko) * 2018-08-09 2020-01-08 한국기술교육대학교 산학협력단 Qr코드 기반의 공유시점관리 시스템
KR102258913B1 (ko) * 2019-07-04 2021-05-31 조소영 할인폭을 변경할 수 있는 할인쿠폰을 이용한 결제시스템 및 결제방법
KR102380045B1 (ko) * 2020-05-29 2022-03-28 엔에이치엔페이코 주식회사 스마트 결제기반 어필리에이트 서비스 시스템 및 그 동작 방법
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