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WO2012064372A3 - Motor vehicle dealer analysis marketing system and method with aftermarket accessories - Google Patents

Motor vehicle dealer analysis marketing system and method with aftermarket accessories Download PDF

Info

Publication number
WO2012064372A3
WO2012064372A3 PCT/US2011/001895 US2011001895W WO2012064372A3 WO 2012064372 A3 WO2012064372 A3 WO 2012064372A3 US 2011001895 W US2011001895 W US 2011001895W WO 2012064372 A3 WO2012064372 A3 WO 2012064372A3
Authority
WO
WIPO (PCT)
Prior art keywords
dealer
target area
motor vehicles
new
once
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/US2011/001895
Other languages
French (fr)
Other versions
WO2012064372A2 (en
Inventor
Martin J. Wilke
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Publication of WO2012064372A2 publication Critical patent/WO2012064372A2/en
Publication of WO2012064372A3 publication Critical patent/WO2012064372A3/en
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The method and system are used for marketing new and used motor vehicles for a dealer site for sale or lease to dealer customers. Initially a target area proximate to the dealer site is identified. The target area may be determined by reviewing the dealer's existing customer base to see the distance that the customers are located from the dealer site. Once the size of the target area is determined, demographic data is used to determine the income ranges of household incomes for the overall population residing within the target area. Once this data is known, it is determined the amount that these households allocate for new or used motor vehicles. Then, the dealer is asked to identify the makes and models of new and used motor vehicles that are available to the dealer in these price ranges. Once the size of the dealer's showroom and lot are evaluated, a recommendation is made to the dealer advising the dealer of the appropriate blend of price ranges of new and used motor vehicles to market for sale or lease based upon income ranges of prospective customers within the target area based upon the demographic data. Aftermarket accessories for any particular vehicle can be predicted with some degree of certainty based upon the demographic data of the target population within the target area.
PCT/US2011/001895 2010-11-11 2011-11-14 Motor vehicle dealer analysis marketing system and method with aftermarket accessories Ceased WO2012064372A2 (en)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US45699910P 2010-11-11 2010-11-11
US61/456,999 2010-11-11
US201161628430P 2011-10-30 2011-10-30
US61/628,430 2011-10-30

Publications (2)

Publication Number Publication Date
WO2012064372A2 WO2012064372A2 (en) 2012-05-18
WO2012064372A3 true WO2012064372A3 (en) 2013-03-14

Family

ID=46051473

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2011/001895 Ceased WO2012064372A2 (en) 2010-11-11 2011-11-14 Motor vehicle dealer analysis marketing system and method with aftermarket accessories

Country Status (1)

Country Link
WO (1) WO2012064372A2 (en)

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN118350848A (en) * 2024-04-24 2024-07-16 深圳泰昌同信科技有限公司 A new retail intelligent analysis and precision marketing system based on AI

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2003091635A (en) * 2001-09-14 2003-03-28 Honda Motor Co Ltd Dealer management system and customer management system
JP2003187051A (en) * 2001-12-19 2003-07-04 Toyota Motor Corp Management plan support device
JP2009009229A (en) * 2007-06-26 2009-01-15 Ai Concept:Kk Product impact range calculation system
US7577581B1 (en) * 2000-10-31 2009-08-18 Hewlett-Packard Development Company, L.P. Method for targeting promotions to individual associated with a vehicle
US20100198629A1 (en) * 2009-02-02 2010-08-05 Vuenu Media, LLC Motor vehicle valuation system and method with data filtering, analysis, and reporting capabilities

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7577581B1 (en) * 2000-10-31 2009-08-18 Hewlett-Packard Development Company, L.P. Method for targeting promotions to individual associated with a vehicle
JP2003091635A (en) * 2001-09-14 2003-03-28 Honda Motor Co Ltd Dealer management system and customer management system
JP2003187051A (en) * 2001-12-19 2003-07-04 Toyota Motor Corp Management plan support device
JP2009009229A (en) * 2007-06-26 2009-01-15 Ai Concept:Kk Product impact range calculation system
US20100198629A1 (en) * 2009-02-02 2010-08-05 Vuenu Media, LLC Motor vehicle valuation system and method with data filtering, analysis, and reporting capabilities

Also Published As

Publication number Publication date
WO2012064372A2 (en) 2012-05-18

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