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WO2012053925A1 - Procédé d'échange d'informations avec un consommateur de publicité et système de mise en œuvre - Google Patents

Procédé d'échange d'informations avec un consommateur de publicité et système de mise en œuvre Download PDF

Info

Publication number
WO2012053925A1
WO2012053925A1 PCT/RU2010/000748 RU2010000748W WO2012053925A1 WO 2012053925 A1 WO2012053925 A1 WO 2012053925A1 RU 2010000748 W RU2010000748 W RU 2010000748W WO 2012053925 A1 WO2012053925 A1 WO 2012053925A1
Authority
WO
WIPO (PCT)
Prior art keywords
ussd
consumer
advertising
information
logic
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/RU2010/000748
Other languages
English (en)
Russian (ru)
Inventor
Виталий Шамилович ГУМИРОВ
Петр Юрьевич МАТЮКОВ
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
"EYELINE COMMUNICATIONS CIS" LLC
Eyeline Communication CIS LLC
Original Assignee
"EYELINE COMMUNICATIONS CIS" LLC
Eyeline Communication CIS LLC
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from RU2010142639/08A external-priority patent/RU2493598C2/ru
Application filed by "EYELINE COMMUNICATIONS CIS" LLC, Eyeline Communication CIS LLC filed Critical "EYELINE COMMUNICATIONS CIS" LLC
Priority to EA201201147A priority Critical patent/EA201201147A1/ru
Publication of WO2012053925A1 publication Critical patent/WO2012053925A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/20—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel
    • H04W4/21—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel for social networking applications
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/12—Messaging; Mailboxes; Announcements
    • H04W4/14—Short messaging services, e.g. short message services [SMS] or unstructured supplementary service data [USSD]

Definitions

  • the invention relates to methods and systems used for cellular communications, namely, methods and systems that enable advertisers to provide services for exchanging information with an advertising consumer through an interactive dialogue with a user using USSD technology, where USSD is standardized, 3GPP TS 22.090, ETSI TS 123 090, ETSI TS 124 090, a method for requesting additional services in mobile networks, allowing you to set a USSD session.
  • the session can be established both from the subscriber’s side by request via USSD number, in the format * ABC * Z1-Zn #, where ABC is any number, Z1-Zn is any set of alphanumeric characters, and also from the cellular network (network initiated ), for example, by voice call to any phone number that is free for the subscriber.
  • a known method and system for determining the effectiveness of advertising on the responses of mobile subscribers (Application 20031 1 1836, IPC G09F19 / 00, priority 23.04,2003).
  • a server is used with a database and software that is capable of receiving and processing remote messages from cellular network subscribers who have responded to advertising of a product or service.
  • the subscriber’s response contains at least one information characteristic characterizing the subscriber, and the advertisement of a product or service contains at least one rule for preparing the response.
  • the disadvantages of the known method and device are that the known technical solution does not allow to quickly provide the interested subscriber with extended information, to take into account preferences of a particular subscriber and offer each targeted advertisements, thereby exchanging information with the consumer of advertising.
  • a disadvantage of the known technical solution is that, from the point of view of the user, any advertising message imposed on him not by his will is considered an invasion of personal space. If the subscriber did not request information and it arrives unexpectedly, this causes the subscriber to be annoyed and, accordingly, does not stimulate the subscriber to respond to this advertisement. In addition, to use the known method, advertisers must conclude an agreement with mobile operators or a third party. It should also be noted that the resources for connecting and using the well-known technical solution are limited, since it is used only on one number, by which subscribers make a balance request, and mobile operators, as a rule, limit the number of such advertising messages and charge a fee for their placement.
  • the objective of the proposed technical solution is to develop a method and system that allows advertisers to exchange information with an advertising consumer through an interactive dialogue within the USSD session in such a way that, when they respond to advertising, they can measure the effectiveness of advertising and obtain the necessary information about people who are interested advertising message, as well as provide them, if they wish, with additional information about the product, services or discounts and additional benefits.
  • allowing such an exchange to be carried out without entering into additional agreements with cellular network operators and technical interactions, but by responding to users using a regular voice number, the call of which is free for the advertising consumer.
  • the problem is solved in that in a method for exchanging information with an advertising consumer, including the use of GSM-format cellular communication networks and advertising containing at least one consumer response rule for it, the information exchange is organized within the USSD session, with This uses a system made to receive calls from the consumer, organized according to the consumer response rule embedded in the advertisement.
  • the system receiving calls from the consumer includes a unit for processing voice calls of cellular subscribers and a unit that implements the logic of the USSD dialogue, and the response rule includes either a voice number or a USSD number.
  • the consumer in the process of exchanging information, is sent at least one SMS message, which may include information about coupons, discounts and similar additional information about the advertised product.
  • the system itself for implementing a method of exchanging information with an advertising consumer has received calls from the consumer, organized according to the consumer’s response rule embedded in the advertisement, and includes at least a voice call processing unit for cellular subscribers and at least a unit that implements USSD dialogue logic. Calls from the consumer can be organized either in the form of a voice call or a USSD request.
  • the voice call processing unit is configured to transmit the caller’s number and request to start the USSD session to the unit that implements the USSD dialogue logic, and the unit that implements the USSD dialogue logic is able to send SMS messages interacting with the subscriber profile database interacting with a statistics database.
  • the technical effect of the claimed technical solution lies in the fact that the claimed method and system allows for the exchange of information within the USSD session with an advertising consumer who is interested in the offer. At the same time, such an exchange takes place on the initiative of the consumer, without causing a negative response due to the imposition of dialogue, and the response can be carried out by using a voice number, which does not require connection, refinement or technical improvement of existing cellular communication systems.
  • the inventive method of exchanging information with an advertising consumer will allow you to find out the response to advertising, get additional information about those who have responded, which excludes the situation when a woman is offered a coupon for buying shaving gel, and a man, on the contrary, for buying face cream.
  • the claimed technical solution will measure the effectiveness in various ways advertising, the degree of interest of those who responded, to receive personal information in order to further group their customers by interests, age and / or other categories.
  • the claimed technical solution also allows you to transfer additional information to the advertising consumer, depending on his wishes. For example, addresses, phone numbers, discount coupons, etc.
  • the advertiser is given the opportunity to collect information that with regular advertising he cannot receive.
  • the method does not actually limit the information received, it means that each advertiser can, at his request, request certain data from subscribers, as well as transmit to the subscriber some data that is most suitable for his (the advertiser) advertising campaign.
  • FIG. 1 is a flowchart explaining the operation of the claimed system, where 1 is a mobile phone of an advertising consumer, 2a is a USSD request for a number specified as a response rule, transmitted to the network of a cellular operator using the MAP protocol - Mobile Application Part, standardized, 3GPP TS 29.002, a protocol for the interaction of cellular network infrastructure elements with some nodes of these networks, 26 — a voice call to the number specified as a response rule, transmitted through the network of the cellular operator and further through various telephone communication channels, which indicates the transfer of the caller’s number, 3 — a USSD center of a cellular operator, 4 — a system for exchanging information with an advertising consumer, 4a — a unit for processing voice calls, 46 — a unit implementing USSD dialogue logic, 5 — SMPP 3.4 protocol interaction between the device USSD center and a system for exchanging information with an advertising consumer when establishing and maintaining a USSD session, where SMPP 3.4 - Short Message Peer to
  • Figure 2 schematically shows the process of implementing the proposed method using the inventive system, where 12 is an advertising message containing a response rule, 13 is an advertising consumer, 14 is an interest in an offer and response to advertising, 15 is a USSD session between the system for exchanging information with advertising consumer 4 and mobile phone 1 via SMPP 3.4 and MAP, supported by means of the device USSD center 3.
  • Advertising message information distributed in any way, in any form and using any means, addressed to an indefinite number of persons and aimed at attracting attention to the object of advertising, the formation or maintenance of interest in it and its promotion in the market.
  • Response rule - an advertising message must contain at least one voice or USSD number, the dialing of which (of which) on the subscriber’s mobile phone (and after making the call) results in the USSD receiving a dialogue.
  • Mobile phone any cellular terminal that supports the USSD protocol through which the subscriber interacts with the system.
  • USSD center device - a device that provides messaging between a subscriber’s mobile phone and a system for exchanging information with an advertising consumer.
  • SMS center device - a device that provides the transmission of SMS messages between the system for exchanging information with an advertising consumer and a subscriber’s mobile phone.
  • a subscriber profile database device is a device that stores information about subscribers received by means of questions and answers during a USSD session and transmitted by other devices, as well as providing this information to a unit that implements USSD dialogue logic to maintain service logic.
  • the claimed technical solution is implemented using a system for exchanging information with an advertising consumer, which includes at least a voice call processing unit 4a and at least a unit that implements USSD logic of dialogue 46, interacting with statistics devices 8 and subscriber profile databases 9.
  • USSD device Center 3 provides the establishment and maintenance of a USSD session.
  • the system determines the type of request (USSD or voice call), analyzes the address information (caller’s number and dialed number), ensures the establishment of a USSD session and the start of a USSD dialogue.
  • the system offers the consumer information or questions and stores statistics 8 of the subscriber’s actions in the device and a database of subscriber profiles in the device 9 personal data of the subscribers.
  • the system sends the consumer at least one SMS message, the content of which is determined by the logic of the dialogue and the information received from it.
  • the process of implementing the proposed method using the inventive system begins with the creation of the service logic, allocation and connection of USSD and voice numbers used as a response rule to an advertising message, placement of an advertising message indicating at least one response rule.
  • the subscriber 13 receives an advertising message 12 containing at least one USSD or voice number as a response rule.
  • the subscriber who is interested in the received advertising message 12 responds to it 14 and dials the specified number on mobile phone 1 and makes a call.
  • Mobile phone 1 transmits USSD request 2a to the USSD center 3 device, which is transmitted via the MAP protocol in accordance with 3GPP TS 29.002 standards for the transfer of USSD requests in public mobile networks, or makes a voice call 26 to the specified number, which is transmitted via the network the mobile operator and then through various telephone channels providing the transfer of the caller’s number to the system for exchanging information with the advertising consumer 4.
  • the USSD center 3 Upon receipt of the USSD request 2a, the USSD center 3 sent a signal protocol SMPP 3.4 to a system for exchanging information with the user in advertising 4 USSD session establishment request by the subscriber.
  • System for exchanging information with the consumer advertisements establishes a USSD session 15 between the mobile phone 1 and the block that implements the USSD dialogue logic 46, which is organized using the USSD center 3 device.
  • the voice call processing unit 4a Upon receipt of the voice call system 26, the voice call processing unit 4a ends the call or connects the subscriber to the answering machine or operator.
  • the voice call processing unit 4a reports via TCP / IP to the unit that implements the USSD logic of dialogue 46 the mobile phone number of the subscriber who made the call and transmits a request to establish a USSD session.
  • the center 3 Upon receipt of such a request, a system for exchanging information with an advertising consumer by means of a unit that implements the logic of the USSD dialogue 46, and using the USSD device, the center 3 establishes the Network Initiated USSD session 15 with mobile phone 1.
  • the subscriber using the mobile phone 1 exchanges USSD requests and answers with a block that implements the logic of the USSD dialogue 46, through the mediation of the device USSD center 3.
  • a block that implements the logic of the USSD dialogue 46 can send one or more SMS messages 7 with additional Additional information, for example, addresses, contact numbers, discount coupons, etc., using the device SMS Center 6.
  • the USSD dialogue may end, but it may continue.
  • the unit that implements the logic of the USSD dialogue 46 stores statistics 8 of the actions of the subscriber 10 in the device.
  • the block that implements the logic of the USSD dialogue 46 during the interaction 1 1 with the device, the user profile database 9, transmits information about subscribers who are interested in advertising and have dialed the appropriate USSD or voice number, or extracts this information in order to implement the service logic .
  • This information includes the mobile phone number 1, and possibly: the subscriber’s answers to the questionnaire, shopping preferences, degree of interest in advertising, gender, age, location, etc.
  • the information accumulated in this way can be used to determine the effectiveness of advertising and the promotion channel, for statistical analysis of potential customers, for feedback from consumers, organizing promotions, etc. All this will allow you to more effectively manage advertising budgets, get maximum profit with minimum costs.

Landscapes

  • Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Telephonic Communication Services (AREA)
  • Mobile Radio Communication Systems (AREA)

Abstract

L'invention se rapporte au domaine de l'informatique et concerne notamment des systèmes de fourniture de services à des publicitaires afin d'effectuer des échanges d'informations avec les consommateurs de publicité. Le résultat technique consiste en un échange d'informations dans le cadre d'une session USSD avec un consommateur de publicité. Le système d'échange d'informations avec le consommateur de publicité permet de prendre les appels du consommateur qui sont organisés selon une règle de réponse de l'utilisateur contenue dans la publicité, et comprend une unité de traitement des appels vocaux d'abonnés du réseau cellulaire, et une unité mettant en œuvre une logique USSD de dialogue. Le procédé décrit le fonctionnement du système.
PCT/RU2010/000748 2010-10-18 2010-12-13 Procédé d'échange d'informations avec un consommateur de publicité et système de mise en œuvre Ceased WO2012053925A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
EA201201147A EA201201147A1 (ru) 2010-10-18 2010-12-13 Способ обмена информацией с потребителем рекламы и система для его осуществления

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
RU2010142639/08A RU2493598C2 (ru) 2010-10-18 2010-10-18 Способ обмена информацией с потребителем рекламы и система для его осуществления
RU2010142608 2010-10-18
RU2010142639 2010-10-18
RU2010142608 2010-10-18

Publications (1)

Publication Number Publication Date
WO2012053925A1 true WO2012053925A1 (fr) 2012-04-26

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PCT/RU2010/000748 Ceased WO2012053925A1 (fr) 2010-10-18 2010-12-13 Procédé d'échange d'informations avec un consommateur de publicité et système de mise en œuvre

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EA (1) EA201201147A1 (fr)
WO (1) WO2012053925A1 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2018052277A1 (fr) * 2016-09-16 2018-03-22 Георгий КАРАГЯУР Procédé de fourniture ciblée d'informations publicitaires à des abonnés d'un réseau de communication mobile

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2003044703A1 (fr) * 2001-11-22 2003-05-30 Mobicus Oy Systeme et procede de generation de messages personnalises
RU2003111836A (ru) * 2003-04-23 2005-10-27 Общество с ограниченной ответственностью "Никита Мобайл" (RU) Система определения эффективности рекламы по откликам потребителей с помощью персональных устройств мобильной связи
RU66642U1 (ru) * 2007-05-02 2007-09-10 Общество С Ограниченной Ответственностью "Аилайн Кэмьюникейшнс Снг" Система для предоставления абонентам сотовой подвижной связи неголосовых услуг
WO2007134689A1 (fr) * 2006-05-18 2007-11-29 Esmertec Ag Procédé et appareil pour distribuer des annonces publicitaires à des utilisateurs mobiles
RU81592U1 (ru) * 2008-08-21 2009-03-20 Денис Васильевич Воронкин Система оценки воздействия наглядной информации и система размещения рекламы (варианты)

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2003044703A1 (fr) * 2001-11-22 2003-05-30 Mobicus Oy Systeme et procede de generation de messages personnalises
RU2003111836A (ru) * 2003-04-23 2005-10-27 Общество с ограниченной ответственностью "Никита Мобайл" (RU) Система определения эффективности рекламы по откликам потребителей с помощью персональных устройств мобильной связи
WO2007134689A1 (fr) * 2006-05-18 2007-11-29 Esmertec Ag Procédé et appareil pour distribuer des annonces publicitaires à des utilisateurs mobiles
RU66642U1 (ru) * 2007-05-02 2007-09-10 Общество С Ограниченной Ответственностью "Аилайн Кэмьюникейшнс Снг" Система для предоставления абонентам сотовой подвижной связи неголосовых услуг
RU81592U1 (ru) * 2008-08-21 2009-03-20 Денис Васильевич Воронкин Система оценки воздействия наглядной информации и система размещения рекламы (варианты)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2018052277A1 (fr) * 2016-09-16 2018-03-22 Георгий КАРАГЯУР Procédé de fourniture ciblée d'informations publicitaires à des abonnés d'un réseau de communication mobile

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