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WO2011029177A4 - Synthesizing messaging using context provided by consumers - Google Patents

Synthesizing messaging using context provided by consumers Download PDF

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Publication number
WO2011029177A4
WO2011029177A4 PCT/CA2010/001382 CA2010001382W WO2011029177A4 WO 2011029177 A4 WO2011029177 A4 WO 2011029177A4 CA 2010001382 W CA2010001382 W CA 2010001382W WO 2011029177 A4 WO2011029177 A4 WO 2011029177A4
Authority
WO
WIPO (PCT)
Prior art keywords
consumer
content
messaging
information
promoted
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/CA2010/001382
Other languages
French (fr)
Other versions
WO2011029177A1 (en
Inventor
Peter Sweeney
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Primal Fusion Inc
Original Assignee
Primal Fusion Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US12/555,222 external-priority patent/US20110060645A1/en
Priority claimed from US12/555,293 external-priority patent/US9292855B2/en
Priority claimed from US12/555,341 external-priority patent/US20110060644A1/en
Application filed by Primal Fusion Inc filed Critical Primal Fusion Inc
Priority to CN201080047908.8A priority Critical patent/CN102713956B/en
Priority to JP2012528200A priority patent/JP2013504137A/en
Priority to CA2774075A priority patent/CA2774075C/en
Publication of WO2011029177A1 publication Critical patent/WO2011029177A1/en
Publication of WO2011029177A4 publication Critical patent/WO2011029177A4/en
Priority to IL218508A priority patent/IL218508A/en
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The present invention provides a computer network implementable integration of promoted information with non-promoted content before a consumer interaction with the network, such that when the consumer interacts with the network, a consumer information interacts with this integrated content and delivers a message to the consumer such that the consumer visualizes this message as part of consumer experience without distracting from the network interaction task at hand. The integration is facilitated by semantic analysis and synthesis to naturally position the promoted content as close to the consumer interaction tasks as possible at that instant. This approach displaces the current practise of matching message to media placement while further enabling a promoter to evaluate and respond to feedback data depicting the efficacy of the sponsor message. The network in question is any computer network such as the Internet or intranet.

Claims

AMENDED CLAIMS received by the International Bureau on 11 March 2011 (11.03.2011 ) CLAIMS
1. A computer network implementable method for synthesizing messaging from a domain of information, using a consumer-generated context, the method characterized by:
(a) obtaining or receiving content from the domain of information;
(b) receiving a consumer-generated context; and
(c) synthesizing, or facilitating a synthesis, by one or more computer processors, messaging based on the content and the consumer- generated context, wherein the messaging is traceable to at least one promoter
2. The method of claim 1 , characterized in lhat the content can be promoted and optionally non-promoted and wherein the at least one promoter provides the promoted content that is an underpinning of the domain.
3. The method of claim 1 , characterized in that the method further comprises, linking the said content to at least one promoter, wherein the said content is only non-promoted and the non-promoled content is selected from the one or more domains based on the consumer-generated context.
4. The method of claim 1 , characterized in that the method further comprises outputting the messaging to the consumer, and wherein the messaging includes a semantic representation of the content based on the consumer generated context.
5. The method of claim 1 , characterized in that the synthesis is also accompanied by analysis, which may be comprised of. faceted analysis, entity extraction, natural language processing, or any combination thereof.
6. The method of claim 4, characterized in that the messaging is displayed on a display device as a part of an output.
AMENDED SHEET (ARTICLE 19)
36
7- The method of Claim 4, characterized in that the consumer generated context is at least one consumer interaction information, and wherein the method further comprises:
(a) receiving the at least one consumer interaction information, the consumer interaction information comprising: consumer input on an interface, consumer demographic information, consumer browsing information, machine generated data, GPS data, sensor data, or any combination thereof;
(b) comparing the consumer interaction information to the generated semantic representations for identifying one or more relevant semantic representations, and
(c) synthesizing the one or more relevant semantic representations along with the consumer interaction information into consumer concept definitions, the consumer concept definitions including the representation of the said content.
8. The method of claim 3, characterized in that the consumer-generated context includes consumer browsing information and the consumer browsing information is analyzed to determine a major theme or themes of consumer browsing.
9. The method of claim 3, characterized in that the messaging is synthesized from a randomly selected subset of the selected domains, and an entity links the promoter to the non-promoted content that is the underpinning of the domain.
10. The method of claim 4, characterized in that the output includes displaying the messaging as part of one or more linked web pages, wherein the semantic representation of the said content is in a hyperlinked format,
1 1. The method of claim 10, characterized in that the messaging synthesized for possible display is:
(a) prioritized, wherein a higher priority results in a higher probability of display and/or a higher number in an order sequence for display and the priority is based on a parameter selected from the group consisting of:
AMENDED SHEET (ARTICLE 19) relevancy, higher fees, location of an IP address, GPS coordinates, or a combination thereof; and
(b) time-sliced to accommodate more than one promoter or message.
12. The method of claim 1 , characterized in that the synthesis is provided by: faceted classification, semantic reasoners, multi-document summarization, formal concept analysis, a customized semantic synthesis protocol, or any combination thereof.
1 3. The method of claim 7, characterized in that the consumer input is a web based search query and wherein an output is a web page with search results.
14. The method of claim 1 , characterized in that the method further comprises monitoring performance of the content within the messaging and enabling the at least one promoter to evaluate and update the synthesis of the content based on the performance.
1 5. The method of claim 1 , characterized in that a fee is charged for synthesizing messaging.
16. A computer system for synthesizing messaging from a domain of information, using a consumer-generated context over a computer network linked to a plurality of computing devices, the system characterized by:
(a) a first set of computing devices, and a second set of computing devices for receiving or obtaining content from the domain of information from the first set of computing devices;
(b) a third set of computing devices for obtaining, receiving or generating a consumer-generated context and providing the consumer-generated context to the second set of computing devices; and
(c) a synthesizing means linked to the second set of computing devices for synthesizing messaging based on the said content and the consumer- generated context, wherein the messaging is traceable to the at least one promoter.
AMENDED SHEET (ARTICLE 19)
17. The system of claim 16, characterized in that the content can be promoted and optionally non-promoted and at least one promoter provides the promoted content that is an underpinning of the domain.
18. The system of claim 16, characterized in that the content is only non-promoted that can be linked to at least one promoter.
19 The system of claim 16, characterized in that the messaging is provided to the third set of computing devices and the third set of computing devices is linked to an output means for outputting the messaging to the consumer, which includes a semantic representation of the said content based on the consumer-generated context.
20. The system of claim 16, characterized in that the third set of computing devices includes a wireless gateway linked to the computer network and one or more wireless devices wirelessly linkable to the wireless gateway.
21. The system of claim 16, characterised in that the messaging matches the content with the consumer-generated context, which is at least one consumer interaction information and may be comprised of. consumer input on an interface, consumer demographic information, consumer browsing information, machine generated data, GPS data, sensor data, or any combination thereof.
22. The system of claim 19, characterized in that the output means includes a display means as part of one or more linked web pages, and wherein the semantic representation of the content is in a hyperlinked format.
23. The system of claim 16, characterized in that the synthesizing means comprises: a utility for providing faceted classification, multi-document summarization, formal concept analysis, a customized semantic synthesis protocol, or any combination thereof.
24. The system of claim 16, characterized in that the consumer input is a web based search query and wherein an output is a web page with search results.
25. The system of claim 16, characterized in that the system further comprises a means for monitoring performance of the content within the messaging, and '
AMENDED SHEET (ARTICLE 19)
39 wherein the at least one promoter can update the semantic representation of the content in the messaging.
26 The system of claim 16, characterized in that synthesizing is also accompanied by analysis and the analysis is comprised of: faceted analysis, entity extraction, natural language processing, or any combination thereof.
27. The system of claim 16, characterized in that the messaging matches the content with the consumer-generated context which is at least one consumer interaction information, and wherein the system further comprises:
(a) receiving the at least one consumer interaction information;
(b) comparing the consumer interaction information to the generated semantic representations for identifying one or more relevant semantic representations; and
(c) semantically synthesizing the one or more relevant semantic representations along with the consumer interaction information into consumer concept definitions, the consumer concept definitions including the representation of the content.
28. The system of claim 18, characterized in that the non-promoted content is selected from the one or more domains based on the consumer-generated context.
29. The system of claim 28, characterized in that the consumer-generated context includes consumer browsing information and the consumer browsing information is analyzed to determine a major theme or themes of consumer browsing.
30. The system of claim 18, characterized in that the messaging is synthesized from a randomly selected subset of the selected domains and an entity links the promoter to the non-promoted content that is the underpinning of the domain.
31. The system of claim 20, characterized in that an output includes displaying the messaging as part of one or more linked web pages, wherein the content is in a hyperlinked format.
AMENDED SHEET (ARTICLE 19)
40
32. The system of claim 31 , characterized in that the content synthesized for possible display is;
(a) prioritized, wherein a higher priority results in a higher probability of display and/or a higher number in an order sequence for display and the priority is based on a parameter selected from the group consisting of: relevancy, higher fees, location of an IP address, GPS coordinates or a combination thereof ; and
(b) time-sliced to accommodate more than one promoter or message.
33. The system of claim 16, characterized in that the synthesizing is performed using; faceted classification, semantic reasoners, multi-document summarization, formal concept analysis, a customized semantic synthesis protocol, or any combination thereof.
3 The system of claim 16, characterized in that a fee is charged for semantic synthesis of the content.
AMENDED SHEET (ARTICLE 19)
41
PCT/CA2010/001382 2009-09-08 2010-09-08 Synthesizing messaging using context provided by consumers Ceased WO2011029177A1 (en)

Priority Applications (4)

Application Number Priority Date Filing Date Title
CN201080047908.8A CN102713956B (en) 2009-09-08 2010-09-08 Synchronous messaging using a consumer-provided context
JP2012528200A JP2013504137A (en) 2009-09-08 2010-09-08 Messaging composition using the context provided by the consumer
CA2774075A CA2774075C (en) 2009-09-08 2010-09-08 Synthesizing messaging using context provided by consumers
IL218508A IL218508A (en) 2009-09-08 2012-03-06 Synthesizing messaging using context provided by consumers

Applications Claiming Priority (6)

Application Number Priority Date Filing Date Title
US12/555,293 2009-09-08
US12/555,222 US20110060645A1 (en) 2009-09-08 2009-09-08 Synthesizing messaging using context provided by consumers
US12/555,341 2009-09-08
US12/555,293 US9292855B2 (en) 2009-09-08 2009-09-08 Synthesizing messaging using context provided by consumers
US12/555,341 US20110060644A1 (en) 2009-09-08 2009-09-08 Synthesizing messaging using context provided by consumers
US12/555,222 2009-09-08

Publications (2)

Publication Number Publication Date
WO2011029177A1 WO2011029177A1 (en) 2011-03-17
WO2011029177A4 true WO2011029177A4 (en) 2011-05-05

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Country Status (5)

Country Link
JP (3) JP2013504137A (en)
CN (2) CN107403333B (en)
CA (2) CA2774075C (en)
IL (1) IL218508A (en)
WO (1) WO2011029177A1 (en)

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US8510302B2 (en) 2006-08-31 2013-08-13 Primal Fusion Inc. System, method, and computer program for a consumer defined information architecture
US8676722B2 (en) 2008-05-01 2014-03-18 Primal Fusion Inc. Method, system, and computer program for user-driven dynamic generation of semantic networks and media synthesis
US8676732B2 (en) 2008-05-01 2014-03-18 Primal Fusion Inc. Methods and apparatus for providing information of interest to one or more users
US8849860B2 (en) 2005-03-30 2014-09-30 Primal Fusion Inc. Systems and methods for applying statistical inference techniques to knowledge representations
US9092516B2 (en) 2011-06-20 2015-07-28 Primal Fusion Inc. Identifying information of interest based on user preferences
US9104779B2 (en) 2005-03-30 2015-08-11 Primal Fusion Inc. Systems and methods for analyzing and synthesizing complex knowledge representations
US9177248B2 (en) 2005-03-30 2015-11-03 Primal Fusion Inc. Knowledge representation systems and methods incorporating customization
US9235806B2 (en) 2010-06-22 2016-01-12 Primal Fusion Inc. Methods and devices for customizing knowledge representation systems
US9262520B2 (en) 2009-11-10 2016-02-16 Primal Fusion Inc. System, method and computer program for creating and manipulating data structures using an interactive graphical interface
US9292855B2 (en) 2009-09-08 2016-03-22 Primal Fusion Inc. Synthesizing messaging using context provided by consumers
US9361365B2 (en) 2008-05-01 2016-06-07 Primal Fusion Inc. Methods and apparatus for searching of content using semantic synthesis
US9378203B2 (en) 2008-05-01 2016-06-28 Primal Fusion Inc. Methods and apparatus for providing information of interest to one or more users
US10002325B2 (en) 2005-03-30 2018-06-19 Primal Fusion Inc. Knowledge representation systems and methods incorporating inference rules
US10248669B2 (en) 2010-06-22 2019-04-02 Primal Fusion Inc. Methods and devices for customizing knowledge representation systems
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US9904729B2 (en) 2005-03-30 2018-02-27 Primal Fusion Inc. System, method, and computer program for a consumer defined information architecture
US9934465B2 (en) 2005-03-30 2018-04-03 Primal Fusion Inc. Systems and methods for analyzing and synthesizing complex knowledge representations
US8849860B2 (en) 2005-03-30 2014-09-30 Primal Fusion Inc. Systems and methods for applying statistical inference techniques to knowledge representations
US10002325B2 (en) 2005-03-30 2018-06-19 Primal Fusion Inc. Knowledge representation systems and methods incorporating inference rules
US9177248B2 (en) 2005-03-30 2015-11-03 Primal Fusion Inc. Knowledge representation systems and methods incorporating customization
US8510302B2 (en) 2006-08-31 2013-08-13 Primal Fusion Inc. System, method, and computer program for a consumer defined information architecture
US8676732B2 (en) 2008-05-01 2014-03-18 Primal Fusion Inc. Methods and apparatus for providing information of interest to one or more users
US11868903B2 (en) 2008-05-01 2024-01-09 Primal Fusion Inc. Method, system, and computer program for user-driven dynamic generation of semantic networks and media synthesis
US11182440B2 (en) 2008-05-01 2021-11-23 Primal Fusion Inc. Methods and apparatus for searching of content using semantic synthesis
US9378203B2 (en) 2008-05-01 2016-06-28 Primal Fusion Inc. Methods and apparatus for providing information of interest to one or more users
US8676722B2 (en) 2008-05-01 2014-03-18 Primal Fusion Inc. Method, system, and computer program for user-driven dynamic generation of semantic networks and media synthesis
US9792550B2 (en) 2008-05-01 2017-10-17 Primal Fusion Inc. Methods and apparatus for providing information of interest to one or more users
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US8943016B2 (en) 2008-08-29 2015-01-27 Primal Fusion Inc. Systems and methods for semantic concept definition and semantic concept relationship synthesis utilizing existing domain definitions
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US9262520B2 (en) 2009-11-10 2016-02-16 Primal Fusion Inc. System, method and computer program for creating and manipulating data structures using an interactive graphical interface
US10146843B2 (en) 2009-11-10 2018-12-04 Primal Fusion Inc. System, method and computer program for creating and manipulating data structures using an interactive graphical interface
US9576241B2 (en) 2010-06-22 2017-02-21 Primal Fusion Inc. Methods and devices for customizing knowledge representation systems
US9235806B2 (en) 2010-06-22 2016-01-12 Primal Fusion Inc. Methods and devices for customizing knowledge representation systems
US10248669B2 (en) 2010-06-22 2019-04-02 Primal Fusion Inc. Methods and devices for customizing knowledge representation systems
US11474979B2 (en) 2010-06-22 2022-10-18 Primal Fusion Inc. Methods and devices for customizing knowledge representation systems
US10474647B2 (en) 2010-06-22 2019-11-12 Primal Fusion Inc. Methods and devices for customizing knowledge representation systems
US9715552B2 (en) 2011-06-20 2017-07-25 Primal Fusion Inc. Techniques for presenting content to a user based on the user's preferences
US11294977B2 (en) 2011-06-20 2022-04-05 Primal Fusion Inc. Techniques for presenting content to a user based on the user's preferences
US10409880B2 (en) 2011-06-20 2019-09-10 Primal Fusion Inc. Techniques for presenting content to a user based on the user's preferences
US9098575B2 (en) 2011-06-20 2015-08-04 Primal Fusion Inc. Preference-guided semantic processing
US9092516B2 (en) 2011-06-20 2015-07-28 Primal Fusion Inc. Identifying information of interest based on user preferences

Also Published As

Publication number Publication date
IL218508A (en) 2017-03-30
JP5913467B2 (en) 2016-04-27
CN107403333B (en) 2021-04-09
CA2774075A1 (en) 2011-03-17
CN107403333A (en) 2017-11-28
CN102713956A (en) 2012-10-03
IL218508A0 (en) 2012-07-31
CN102713956B (en) 2017-07-28
CA2774075C (en) 2018-02-27
JP2013504137A (en) 2013-02-04
WO2011029177A1 (en) 2011-03-17
CA2985910A1 (en) 2011-03-17
JP2016164789A (en) 2016-09-08
JP2014238858A (en) 2014-12-18
CA2985910C (en) 2018-11-27

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