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WO2010091575A1 - Procédé de mise en oeuvre pour éviter des messages courts parasites - Google Patents

Procédé de mise en oeuvre pour éviter des messages courts parasites Download PDF

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Publication number
WO2010091575A1
WO2010091575A1 PCT/CN2009/073937 CN2009073937W WO2010091575A1 WO 2010091575 A1 WO2010091575 A1 WO 2010091575A1 CN 2009073937 W CN2009073937 W CN 2009073937W WO 2010091575 A1 WO2010091575 A1 WO 2010091575A1
Authority
WO
WIPO (PCT)
Prior art keywords
user
mobile terminal
advertisement
location
service
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/CN2009/073937
Other languages
English (en)
Chinese (zh)
Inventor
蒋天超
丁震
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
ZTE Corp
Original Assignee
ZTE Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by ZTE Corp filed Critical ZTE Corp
Publication of WO2010091575A1 publication Critical patent/WO2010091575A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/12—Messaging; Mailboxes; Announcements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/029—Location-based management or tracking services
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/21—Monitoring or handling of messages
    • H04L51/212—Monitoring or handling of messages using filtering or selective blocking
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/58—Message adaptation for wireless communication
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/53—Network services using third party service providers
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/2866—Architectures; Arrangements
    • H04L67/30—Profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/52—Network services specially adapted for the location of the user terminal

Definitions

  • the present invention relates to a mobile communication network system, and more particularly to an implementation method for circumventing spam messages in location advertisements.
  • LBA Location Based Advertisement
  • cell short message service refers to the mobile network to obtain the location change information of the user's mobile phone through specific signaling detection means.
  • the specific Time, specific location In combination with the current mobile communication network and the short message publishing platform, the specific Time, specific location, providing mobile terminal users with a special frequency of value-added services with personalized services.
  • the cell short message system mainly uses the A interface message between the Signal Stationing Device (SC) and the Mobile Switching Center (MSC) to obtain the characteristics of the location information exchanged between the mobile phone and the specific cell to be exchanged with the switch ( Including mobile phone power on/off, cycle update, incoming and outgoing calls, short message receiving and sending, location switching and updating, combined with the current short message system of mobile communication network, the personality of sending customized service messages to specific user groups in specific areas and times SMS messaging value-added service system.
  • SC Signal Stationing Device
  • MSC Mobile Switching Center
  • the current cell short message service implementation is to listen to the network mobile user through the signaling device to obtain the terminal location information, and the location advertisement service publishing system randomly obtains the service advertisement and sends the service advertisement to the mobile terminal user according to the location information, and the potential problem is that an incorrect time may occur. Sending incorrect advertising content to the user, the user receiving this information has no use, and the user feels suspicion of harassment and increases the user's resistance.
  • the problem to be solved by the present invention is to provide an implementation method for circumventing spam messages, which is set by the user interaction and strictly controls the delivery of the short message service, thereby reducing the disorder of the short message service. Interference.
  • the present invention provides a method for a user to customize an advertisement that is acceptable through a location advertisement service system and a user interaction method, including the following steps:
  • the mobile terminal user performs personal information setting in the location advertisement service system
  • the location advertisement service system determines whether to deliver the advertisement service to the target mobile terminal by using the personal information setting of the target mobile terminal user.
  • step of the mobile terminal user performing personal information setting in the location advertisement service system is performed in any one of the following manners:
  • the mobile terminal user edits the short message and replies to the location advertising service system in a specified format, identifying an acceptable advertising time slot, advertising category or service area; or
  • the mobile terminal user logs in to the location advertisement service system through the network terminal, and enters an acceptable advertisement period, advertisement category or service area; or
  • the mobile terminal user accesses the location advertisement service system via the mobile terminal, and sets an acceptable advertisement period, advertisement category or service area.
  • the method further includes: before the step of the location advertisement service system determining whether to deliver the advertisement service to the target mobile terminal, the method further includes:
  • the signaling interception device acquires the target mobile terminal user signaling in the mobile switching network, and sends the target mobile terminal user signaling to the location advertisement service system, where the location advertisement service system parses the target mobile terminal user signaling Location area difference code LAC, user global identification code CI, user information, and user mobile phone service status.
  • LAC Location area difference code
  • CI user global identification code
  • user information user information
  • user mobile phone service status user mobile phone service status
  • the personal information of the user in the location advertisement service system further includes the user mobile phone service status
  • the user mobile phone service status includes: the mobile terminal is shutting down, the mobile terminal is in a call, and the mobile terminal is in standby.
  • the location advertisement service system determines whether to deliver the advertisement service to the target mobile terminal, the content of the determination includes at least one of the following: Whether the advertising service is within the set advertising time period, whether the advertising category belongs to the set advertising category, and the set business status.
  • the location advertisement service system determines whether to deliver the advertisement service to the target mobile terminal, the determination rule is: if the determination result is yes, the advertisement service is sent to the target mobile terminal; If not, the advertising service is not sent.
  • the method further includes: when the location advertisement service system does not obtain the personal information setting of the target mobile terminal user through the target mobile terminal user number, the advertisement service is not sent.
  • the invention completely sets the acceptable service as the experiencer from the user's point of view, improves the utilization rate of the location advertisement, improves the user satisfaction, and at the same time, implements the scheme for the mobile communication network.
  • This model is the trend of future mobile SMS value-added services.
  • Figure 1 is a message interaction diagram of a user of the present invention performing personal information setting in a location advertisement service system.
  • FIG. 2 is a flow chart showing the implementation of the user identity matching of the signaling interception reporting location message in the location advertisement service system of the present invention, thereby implementing the advertisement delivery to implement the spam message control.
  • the flow of data message interaction between the mobile terminal user and the location advertisement service system for personal information setting is as follows:
  • S11 The user can log in to the location advertisement service system WEB portal system through the computer terminal, and the system authentication can directly associate with the camping system, which is convenient for avoiding garbage numbers and malicious registration.
  • S12 Enter user related information, the information mainly includes a time period for accepting the mobile location advertisement service, a service advertisement category, and a service area.
  • S13 The personal service information submitted by the user enters the location advertisement business system database as a basis for the subsequent business development.
  • S15 The user replies to the location advertisement service system by using the specified format of the promotion message.
  • S16 The location advertisement service system receives the uplink message of the mobile terminal, parses the result of the user setting, and merges into the library.
  • S18 The mobile phone with Internet access can log in to the cell phone service WAP portal page through the WAP portal to set the information.
  • the WAP portal server accepts the user request to perform the storage operation according to the user filling setting, and retains the user setting information.
  • S20 WAP operation response. Prompt the user to set the success or not.
  • the user setting information takes effect immediately.
  • the location advertisement service system synchronizes the user information into the memory to improve the efficiency of the service platform to check the user attributes.
  • the above three methods can be used to effectively interact with the user, and the user can change the setting to cancel the previous setting at any time. It is completely user-oriented.
  • the main process of the business process control for the user attribute in the location advertisement service system of the present invention is as follows:
  • the location advertisement service system receives the user location information of the uplink of the signaling interception device and the action status information of the mobile phone user, and parses, obtains a location area code (LAC), and a global identifier of the user (Cell Global Identity, CI) ), user information and its mobile phone business status.
  • LAC location area code
  • CI Cell Global Identity
  • the location advertisement service system obtains the user personal information setting according to the user number, wherein the user's personal information further includes the user mobile phone service status obtained by the location advertisement service system in 201: the mobile terminal is shutting down, the mobile terminal is in a call, or the mobile terminal is Standby.
  • the location advertisement service system performs flexible control according to the requirements of the mobile location advertisement service to decide whether to continue to issue the information. Advertising business or sending reminder registration information, etc. It can be determined by system configuration. If the user information exists, the user has already registered the personal information, and the further processing of the service needs to refer to the user's settings, and the process proceeds to the process 204.
  • the currently-received cell information is matched, and if the service area is not in the service area requested by the user, the advertisement service is not sent, otherwise, 205 is performed.
  • the advertisement category that meets the user condition is obtained from the location advertisement service system, and if the advertisement category that the user needs is not found, the advertisement service is not sent.
  • the mobile terminal user who does not have registered user information in the location advertisement service system can be flexibly configured according to the requirements of the location advertisement service system. If the current user is not processed, a prompt message is generally sent to notify the mobile terminal user that the user can What are the angles to understand the cell phone service, how to register, evade spam, and improve user satisfaction.
  • each judgment link can be refined according to the actual application environment, and the control granularity of the time period can be refined to the workday rest day, and the daily time granularity can be refined into two hours as a time period, which is more conducive to improving the user. Satisfaction. Reduce the frequent sent messages to users, and improve the efficiency of business use.
  • the invention completely sets the acceptable service as the experiencer from the user's point of view, improves the utilization rate of the location advertisement, improves the user satisfaction, and at the same time, implements the scheme for the mobile communication network.
  • This model is the trend of future mobile SMS value-added services.

Landscapes

  • Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Telephonic Communication Services (AREA)
  • Mobile Radio Communication Systems (AREA)

Abstract

La présente invention porte sur un procédé pour éviter des messages courts parasites en publicité géo-dépendante. Le procédé est applicable à un système de réseau de communication mobile, et comprend les étapes principales suivantes : un utilisateur final mobile règle des informations personnelles dans un système de service de publicité géo-dépendante; le système de service de publicité géo-dépendante obtient le réglage d'informations personnelles de l'utilisateur final mobile cible par le numéro d'utilisateur final mobile cible, et détermine, par le réglage d'informations personnelles de l'utilisateur final mobile cible, si le service de publicité doit être envoyé ou non au terminal mobile cible. En vertu de la présente invention, l'utilisateur final mobile peut régler l'heure de service acceptable, la zone et la catégorie de publicité de façon directe, le taux de disponibilité de publicité géo-dépendante est augmenté, et le degré de satisfaction de l'utilisateur est amélioré. Par ailleurs, en ce qui concerne le réseau de communication mobile, l'impact sur le dispositif de réseau dû à l'envoi des publicités non efficaces surabondantes est évité. Ce mode est également la tendance de développement de futurs services à valeur ajoutée de messages courts mobiles.
PCT/CN2009/073937 2009-02-16 2009-09-15 Procédé de mise en oeuvre pour éviter des messages courts parasites Ceased WO2010091575A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CN200910105376.8 2009-02-16
CNA2009101053768A CN101483842A (zh) 2009-02-16 2009-02-16 一种规避垃圾短信的实现方法

Publications (1)

Publication Number Publication Date
WO2010091575A1 true WO2010091575A1 (fr) 2010-08-19

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Application Number Title Priority Date Filing Date
PCT/CN2009/073937 Ceased WO2010091575A1 (fr) 2009-02-16 2009-09-15 Procédé de mise en oeuvre pour éviter des messages courts parasites

Country Status (2)

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CN (1) CN101483842A (fr)
WO (1) WO2010091575A1 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9667580B2 (en) 2011-02-14 2017-05-30 Telefonaktiebolaget Lm Ericsson (Publ) Message delivery management

Families Citing this family (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101483842A (zh) * 2009-02-16 2009-07-15 中兴通讯股份有限公司 一种规避垃圾短信的实现方法
CN102376054A (zh) * 2010-08-06 2012-03-14 游政贤 交互式网络信息服务方法
WO2013042133A1 (fr) * 2011-09-21 2013-03-28 Livemedia Pvt. Ltd. Système et procédé d'ajout d'un message d'état d'utilisateur à des sms
CN102427492A (zh) * 2011-11-08 2012-04-25 华为终端有限公司 自动设置服务功能的方法及移动装置
CN104202718A (zh) * 2014-08-05 2014-12-10 百度在线网络技术（北京）有限公司 一种向用户提供信息的方法与装置
CN109963259B (zh) * 2017-12-26 2021-11-30 中国移动通信集团山东有限公司 一种短信发送方法及装置

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Publication number Priority date Publication date Assignee Title
CN1897616A (zh) * 2006-05-30 2007-01-17 吴季涛 手机短信许可广告
CN101005639A (zh) * 2006-12-15 2007-07-25 深圳市杰普林数码科技限公司 手机自动索取本地信息的方法
CN101150761A (zh) * 2007-10-23 2008-03-26 中兴通讯股份有限公司 一种小区短信系统中热区建立的方法与系统
CN101483842A (zh) * 2009-02-16 2009-07-15 中兴通讯股份有限公司 一种规避垃圾短信的实现方法

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN1897616A (zh) * 2006-05-30 2007-01-17 吴季涛 手机短信许可广告
CN101005639A (zh) * 2006-12-15 2007-07-25 深圳市杰普林数码科技限公司 手机自动索取本地信息的方法
CN101150761A (zh) * 2007-10-23 2008-03-26 中兴通讯股份有限公司 一种小区短信系统中热区建立的方法与系统
CN101483842A (zh) * 2009-02-16 2009-07-15 中兴通讯股份有限公司 一种规避垃圾短信的实现方法

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9667580B2 (en) 2011-02-14 2017-05-30 Telefonaktiebolaget Lm Ericsson (Publ) Message delivery management

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