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WO2009119969A1 - Method and system for charging expandable advertiserment - Google Patents

Method and system for charging expandable advertiserment Download PDF

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Publication number
WO2009119969A1
WO2009119969A1 PCT/KR2008/007842 KR2008007842W WO2009119969A1 WO 2009119969 A1 WO2009119969 A1 WO 2009119969A1 KR 2008007842 W KR2008007842 W KR 2008007842W WO 2009119969 A1 WO2009119969 A1 WO 2009119969A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
supplementary
scheme
charge
region
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/KR2008/007842
Other languages
French (fr)
Inventor
Young Ho Shin
Hye Jung Roh
Minuk Kim
Ki Oh Kwon
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Naver Cloud Corp
Original Assignee
NHN Business Platform Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by NHN Business Platform Corp filed Critical NHN Business Platform Corp
Publication of WO2009119969A1 publication Critical patent/WO2009119969A1/en
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G06Q30/0206—Price or cost determination based on market factors
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0283—Price estimation or determination

Definitions

  • the present invention relates to a method and system for charging for an expandable advertisement, and more particularly, to a method and system for charging for an expandable advertisement that may charge advertisement costs to an advertiser when an advertisement including a supplementary advertisement region determined for expanding the advertisement is expanded and exposed.
  • a search advertisement scheme may be a scheme of performing a payment with respect to advertisement information inputted by an advertiser, such as products/keywords/title&description/sites, etc., and when providing a search result with respect to a keyword inputted by a user in a search advertisement system after an advertiser purchases an advertisement, the search advertisement scheme may extract and provide the advertisement purchased by the advertiser and highly associated with the keyword.
  • FIG. 1 illustrates an example of a conventional search advertisement.
  • a conventional search advertisement scheme when a user inputs a keyword for universal search on a keyword input terminal of a search service screen 100 and selects a search menu 111, advertisements 121, 122, 131, 132, 133, and 141 having been registered by advertisers are exposed, such as a sponsor link 120, a power link 130, a plus pro 140 as examples of a search advertisement highly associated with a universal search result corresponding to the keyword.
  • a region capable of being exposed per each advertisement 121, 122, 131, 132, 133, and 141 may be limited due to limitation of search advertisement regions 120, 130, and 140 provided based on the universal search result, and thus causing a difficulty in providing detailed advertisement information.
  • the conventional search advertisement scheme because of an exposure of a search advertisement including only limited advertisement information, the user provided with the search result may not be provided with sufficient information with respect to an extent a keyword inputted by the user is associated with the search advertisement.
  • An aspect of the present invention provides a method and system for charging for an expandable advertisement that may charge advertisement costs to an advertiser when an advertisement including a supplementary advertisement region determined for expanding the advertisement is expanded and exposed.
  • An aspect of the present invention provides a method and system for charging for an expandable advertisement in which a size, type, and region of the expandable advertisement exposing supplementary information may be selected in advance by an advertiser in an optional manner to expose various expandable advertisements, and charge advertisement costs with respect to the exposed advertisement to the advertiser.
  • An aspect of the present invention provides a method and system for charging for an expandable advertisement that may provide supplementary information with respect to the expandable advertisement to a user when the user requests the supplementary information, and charge advertisement costs with respect to the supplementary information to an advertiser.
  • An aspect of the present invention provides a method and system for charging for an expandable advertisement that may expose supplementary information to a user when the user moves a mouse over the expandable advertisement including the supplementary information, or selects the supplementary information, and may charge advertisement costs with respect to the supplementary information to an advertiser.
  • An aspect of the present invention provides a method and system for charging for an expandable advertisement that may charge generated advertisement costs to an advertiser when a user reading supplementary information of the expandable advertisement clicks on the expandable advertisement.
  • An aspect of the present invention provides a method and system for charging for an expandable advertisement that may calculate advertisement costs with respect to the expandable advertisement depending on an advance payment scheme or a deferred payment scheme to charge the calculated advertisement costs to an advertiser.
  • An aspect of the present invention provides a method and system for charging for an expandable advertisement that may calculate a charge amount depending on operations of a user performed in an optional manner, and charge advertisement costs to an advertiser after receiving agreement of the calculated charge amount from the advertiser.
  • An aspect of the present invention provides a method and system for charging for an expandable advertisement that may charge supplementary advertisement costs to an advertiser in accordance with an exposure order of the expandable advertisement exposed in an optional manner in a case of an advance payment.
  • An aspect of the present invention provides a method and system for charging for an expandable advertisement that may charge advertisement costs to an advertiser when the expandable advertisement is exposed for a predetermined period of time or more.
  • An aspect of the present invention provides a method and system for charging for an expandable advertisement that may charge advertisement costs to an advertiser regardless of an exposure time when the expandable advertisement is clicked on.
  • a method of charging for an expandable advertisement including: determining a supplementary advertisement region for expanding an advertisement; and determining a charge for the advertisement including the supplementary advertisement region when the advertisement is expanded and exposed.
  • a system of charging for an expandable advertisement including: an expandable advertisement determining unit to determine a supplementary advertisement region for expanding an advertisement; and an advertisement charge determining unit to determine a charge for the advertisement including the supplementary advertisement region when the advertisement is expanded and exposed.
  • a method and system for charging for an expandable advertisement may charge advertisement costs to an advertiser when an advertisement including a supplementary advertisement region determined for expanding the advertisement is expanded and exposed.
  • a method and system for charging for an expandable advertisement in which a size, type, and region of the expandable advertisement exposing supplementary information may be selected in advance by an advertiser in an optional manner to expose various expandable advertisements, and charge advertisement costs with respect to the exposed advertisement to the advertiser.
  • a method and system for charging for an expandable advertisement may provide supplementary information with respect to the expandable advertisement to a user when the user requests the supplementary information, and charge advertisement costs with respect to the supplementary information to an advertiser.
  • An aspect of the present invention provides a method and system for charging for an expandable advertisement that may expose supplementary information to a user when the user moves a mouse over the expandable advertisement including the supplementary information, or selects the supplementary information, and may charge advertisement costs with respect to the supplementary information to an advertiser.
  • a method and system for charging for an expandable advertisement that may charge generated advertisement costs to an advertiser when a user reading supplementary information of the expandable advertisement clicks on the expandable advertisement.
  • a method and system for charging for an expandable advertisement may calculate advertisement costs with respect to the expandable advertisement depending on an advance payment scheme or a deferred payment scheme to charge the calculated advertisement costs to an advertiser.
  • a method and system for charging for an expandable advertisement may calculate a charge amount depending on operations of a user performed in an optional manner, and charge advertisement costs to an advertiser after receiving agreement of the calculated charge amount from the advertiser.
  • a method and system for charging for an expandable advertisement may charge supplementary advertisement costs to an advertiser in accordance with an exposure order of the expandable advertisement exposed in an optional manner in a case of an advance payment.
  • a method and system for charging for an expandable advertisement that may charge advertisement costs to an advertiser when the expandable advertisement is exposed for a predetermined period of time or more.
  • a method and system for charging for an expandable advertisement that may charge advertisement costs to an advertiser regardless of an exposure time when the expandable advertisement is clicked on.
  • FIG. 1 illustrates an example of a conventional search advertisement
  • FIG. 2 is a diagram illustrating interworking relation among a system for charging for an expandable advertisement, an advertiser terminal, and a user terminal according to example embodiments of the present invention
  • FIG. 3 illustrates an example of an expandable advertisement according to example embodiments of the present invention
  • FIG. 4 illustrates an example of a service of an expandable advertisement according to example embodiments of the present invention
  • FIG. 5 is a diagram illustrating a configuration of a system for charging for an expandable advertisement according to example embodiments of the present invention
  • FIG. 6 illustrates an example of embodying a configuration of an expandable advertisement determining unit
  • FIG. 7 illustrates an example of embodying a configuration of an advertisement charge determining unit
  • FIG. 8 is a flowchart illustrating a method for charging for an expandable advertisement according to example embodiments of the present invention.
  • FIG. 9 illustrates an example of embodying an expandable advertisement determining operation
  • FIG. 10 illustrates an example of embodying an advertisement charge determining operation.
  • FIG. 2 is a diagram illustrating interworking relation among a system 200 for charging for an expandable advertisement, an advertiser terminal, and a user terminal according to example embodiments of the present invention.
  • the system 200 may receive, from advertiser terminals 220- 1 to 220-n connected with the system 200 through an Internet 210, a selection of an advertiser on whether to purchase an expandable advertisement.
  • the system 200 may determine, from the advertiser terminals 220-1 to 220-n, an exposure scheme with respect to the selected expandable advertisement by the advertiser. For example, the system 200 may determine, from the advertiser terminals 220-1 to 220-n, any one of a moving picture, Flash, image, and text as the exposure scheme with respect to the selected expandable advertisement.
  • the system 200 may receive, from the advertiser terminals 220-1 to 220-n, an input of supplementary information depending on the exposure scheme with respect to the determined expandable advertisement. For example, when the exposure scheme is a moving picture scheme or a Flash scheme, the system 200 may receive, from the advertiser terminals 220-1 to 220-n, an upload of a moving picture file or a Flash file with respect to the determined expandable advertisement. For another example, when the exposure scheme is an image scheme or a text scheme, the system may receive, from the advertiser terminals 220-1 to 220-n, an upload of an image file or a text file with respect to the determined expandable advertisement.
  • the exposure scheme is an image scheme or a text scheme
  • the system 200 may expose, on user terminals 230-1 230-n connected with the system 200 through the Internet 210, an expandable advertisement associated with a search result in response to a search request for a query inputted by a user.
  • FIG. 3 illustrates an example of an expandable advertisement 300 according to example embodiments of the present invention.
  • the expandable advertisement 300 may include basic advertisement information such as an advertisement title, an advertisement description, a Uniform Resource Locator (URL) of an advertisement site, an advertisement image, and the like, and further include a supplementary information menu 310.
  • basic advertisement information such as an advertisement title, an advertisement description, a Uniform Resource Locator (URL) of an advertisement site, an advertisement image, and the like
  • supplementary information menu 310 When the supplementary information menu 310 is clicked on by a user of the user terminals 230-1 to 230-n, supplementary information included in the expandable advertisement 300 may be exposed.
  • the supplementary information may be exposed in various types such as moving picture, Flash, image, text, etc., to provide detailed information with respect to the expandable advertisement to the user.
  • the system 200 may expose, on the user terminals 230-1 to 230-n, the supplementary information depending on operations of the user with respect to the exposed expandable advertisement 300.
  • the system 200 may expose, on the user terminals 230-1 to 230-n, the supplementary information, when the user moves a mouse over the expandable advertisement 300 for a predetermined period of time or more, or when the user clicks on the supplementary information menu 310.
  • FIG. 4 illustrates an example of a service of an expandable advertisement 400 according to example embodiments of the present invention.
  • the expandable advertisement 400 includes supplementary information as well as basic advertisement information such as an advertisement title, an advertisement description, a URL of an advertisement site, an advertisement image, and the like.
  • a size, region, and type of the expandable advertisement 400 may be expanded depending on a mouse-over operation of the user with respect to the expandable advertisement 400, to thereby enable the supplementary information to be provided to the user.
  • the supplementary information may be provided as a moving picture/Flash 411 or a thumbnail/text 412.
  • Operation 420 of moving to an advertiser's site relates to moving to an advertiser's site linked with an expanded advertisement 410, which has been expanded, when the user clicks on the expanded advertisement 410.
  • the system 200 may charge advertisement costs with respect to an exposure of the supplementary information to an advertiser of the advertiser terminals 220-1 to 220- n connected with the system 200 through the Internet 210. Specifically, the system 200 may expand and expose the expandable advertisement including the supplementary information on the user terminals 230-1 to 230-n, determine a charge scheme with respect to the expanded and exposed advertisement depending on various charge schemes, and charge advertisement costs to the advertiser of the advertiser terminals 220-1 to 220-n.
  • the advertiser may select a size, a type, and a region of the expandable advertisement exposing the supplementary information in an optional manner, and the system may receive in advance, from the advertiser, the selected size, type, and the region of the expandable advertisement, thereby exposing various expandable advertisements to the user, and charging the advertisement costs for the exposed expandable advertisement to the advertiser.
  • FIG. 5 is a diagram illustrating a configuration of a system for charging for an expandable advertisement according to example embodiments of the present invention.
  • the system 200 includes an expandable advertisement determining unit 510 and an advertisement charge determining unit 520.
  • the expandable advertisement determining unit 510 may determine a supplementary advertisement region for expanding an advertisement. Specifically, the expandable advertisement determining unit may determine whether to expose the supplementary advertisement region for expanding and exposing the expandable advertisement 300 as illustrated in FIG. 3. For example, when a user clicks on the supplementary information menu 310, or when the user performs a mouse-over with respect to the expandable advertisement 300 after an advertiser purchases a desired advertisement, the expandable advertisement determining unit may receive, from the advertiser, a selection on whether to expose the supplementary advertisement region exposing the supplementary information, and determine the received selection.
  • FIG. 6 illustrates an example of embodying a configuration of an expandable advertisement determining unit.
  • the expandable advertisement determining unit 510 includes an exposure selection unit 610 and a supplementary information inputting unit 620.
  • the exposure selection unit 610 may select whether to expose the supplementary advertisement region for expanding the advertisement.
  • the exposure selection unit 610 may receive, from the advertiser, a selection on whether to use the supplementary information for determining whether to expose the supplementary advertisement region in an optional manner.
  • the supplementary information inputting unit 620 may input the supplementary information included in the supplementary advertisement region.
  • the supplementary information inputting unit 620 may input the supplementary information for determining whether to use the supplementary advertisement region with respect to the expandable advertisement, a size of the expandable advertisement or a type of the expandable advertisement.
  • the supplementary information inputting unit 620 may select and input an advertisement exposure scheme exposed in the supplementary advertisement region, and input supplementary information about the advertisement exposure scheme.
  • the supplementary information inputting unit 620 may receive the selected advertisement exposure scheme from the advertiser to thereby input the received advertisement exposure scheme as the supplementary information for the advertisement exposure scheme.
  • the advertisement exposure scheme is the moving picture scheme or the Flash scheme
  • the supplementary information inputting unit 620 may upload a moving picture file or a Flash file with respect to the advertisement exposed in the supplementary advertisement region to thereby input the uploaded file as the supplementary information about the advertisement exposure scheme.
  • the supplementary information inputting unit 620 may upload an image corresponding to a thumbnail exposed in the supplementary advertisement region, or input a text corresponding to advertising keywords as the supplementary information about the advertisement exposure scheme.
  • the advertisement charge determining unit 520 may determine a charge for the advertisement including the supplementary advertisement region when the advertisement is expanded and exposed. Specifically, the advertisement charge determining unit 520 may expand and expose the advertisement including the supplementary advertisement region, and determine a charge for the expanded and exposed advertisement depending on a charge scheme for the advertisement.
  • the advertisement charge determining unit 520 may determine the charge for the advertisement when the advertisement including the supplementary advertisement region is expanded and exposed for a predetermined period of time or more, or when a user clicks on the expanded and exposed advertisement.
  • the advertisement charge determining unit 520 may determine the charge for the advertisement based on whether a charge scheme with respect to the advertisement is an advance payment scheme or a deferred payment scheme.
  • the advertisement charge determining unit 520 may additionally charge a supplementary charge amount based on an exposure order when an option with respect to the advertisement including the supplementary advertisement region is selected, in a case where a charge scheme of the advertisement is the advance payment scheme, to thereby determine the charge for the advertisement.
  • the advance payment scheme may be a scheme of paying in advance advertisement costs based on a number of times the advertisement is exposed, and for example, may be a Cost Per Millennium (CPM) scheme of paying a predetermined advertisement cost per 1,000 exposures of the advertisement.
  • CCM Cost Per Millennium
  • the advertisement charge determining unit 520 may charge a supplementary cost based on a successful bid order with respect to the advertisement.
  • FIG. 7 illustrates an example of embodying a configuration of an advertisement charge determining unit.
  • the advertisement charge determining unit 520 includes an expandable advertisement exposing unit 710, and a charge amount calculating unit 720.
  • the expandable advertisement exposing unit 710 may expose the supplementary information included in the supplementary advertisement region to a user when the user requests supplementary information about the advertisement.
  • a user may be required to pay 51,500 won obtained by adding 5% of the purchase price, so that the expandable advertisement exposing unit 710 exposes, to the user, supplementary information included in the supplementary advertisement region.
  • the user may be required to pay 240,000 won by adding 20% of the purchase price, so that the expandable advertisement exposing unit 710 exposes, to the user, supplementary information included in the supplementary advertisement region.
  • the charge amount calculating unit 720 may calculate a first charge amount for the advertisement based on an exposure of the supplementary information, and calculate a second charge amount for the advertisement based on operations of the user after exposing the supplementary information.
  • the deferred payment scheme may be a Cost Per Click scheme of charging advertisement costs to the advertiser depending on a number of times users click on the expandable advertisement.
  • the system 200 may calculate the advertisement costs for the expandable advertisement depending on the advance payment scheme and the deterred payment scheme, thereby charging the calculated costs to the advertiser.
  • FIG. 8 is a flowchart illustrating a method for charging for an expandable advertisement according to example embodiments of the present invention.
  • the system 200 may determine a supplementary advertisement region for expanding an advertisement. Specifically, in operation S810, the system 200 may determine whether to expose a supplementary advertisement region for expanding and exposing the expandable advertisement 300 as illustrated in FIG. 3.
  • the system 200 may receive, from the advertiser, a selection on whether to expose the supplementary advertisement region, and determine the received selection.
  • FIG. 9 illustrates an example of embodying an expandable advertisement determining operation.
  • the system 200 may select whether the supplementary advertisement region for expanding the advertisement is exposed.
  • the system 100 may receive, from the advertiser, a selection on whether to use the supplementary information for determining whether to expose the supplementary advertisement region.
  • the system 200 may input the supplementary information included in the supplementary advertisement region when whether to expose the supplementary advertisement region is selected. Specifically, in operation S920, the system 200 may input the supplementary information for determining whether to use the supplementary advertisement region with respect to the expandable advertisement, a size of the expandable advertisement or a type of the expandable advertisement.
  • the system 200 may select an advertisement exposure scheme exposed in the supplementary advertisement region, and input the selected advertisement exposure scheme as the supplementary information.
  • the system 200 may receive, from the advertiser of the advertiser terminals 220-1 to 220-n connected with the system 200 through the Internet 210, the selected advertisement exposure scheme to thereby input the received advertisement exposure scheme as the supplementary information for the advertisement exposure scheme.
  • the system 200 may upload a moving picture file or a Flash file with respect to the advertisement exposed in the supplementary advertisement region to thereby input the uploaded file as the supplementary information about the advertisement exposure scheme.
  • the system 200 may upload an image corresponding to a thumbnail exposed in the supplementary advertisement region, or input a text corresponding to advertising keywords as the supplementary information about the advertisement exposure scheme.
  • the system 200 may determine a charge for the advertisement including the supplementary advertisement region when the advertisement is expanded and exposed. Specifically, in operation S 820, the system 200 may expand and expose the advertisement including the supplementary advertisement region, and determine the charge for the expanded and exposed advertisement depending on a charge scheme for the advertisement.
  • the system 200 may expand and expose the advertisement including the supplementary advertisement region, and determine the charge for the advertisement depending on whether the charge scheme is the advance payment scheme or the deterred payment scheme.
  • the system 200 may expose the supplementary information included in the supplementary advertisement region, and determine the charge depending on an exposure of the supplementary information.
  • the system may additionally charge a supplementary charge amount based on an exposure order when an option with respect to the advertisement including the supplementary advertisement region is selected, in a case where a charge scheme of the advertisement is an advance payment scheme, to thereby determine the charge for the advertisement.
  • the system 200 may always adjust the supplementary charge amount based on the exposure order, and may change the supplementary charge amount depending on the exposure scheme such as the moving picture/Flash or the image/text.
  • the system 200 may determine the charge for the advertisement when the advertisement including the supplementary advertisement region is expanded and exposed for a predetermined period of time or more, or when a user clicks on the expanded and exposed advertisement.
  • FIG. 10 illustrates an example of embodying an advertisement charge determining operation.
  • the system 200 may expose the supplementary information included in the supplementary advertisement region to the user when the user requests supplementary information about the advertisement.
  • the system 200 may calculate a first charge amount for the advertisement based on an exposure of the supplementary information. For example, in operation S 1020, when supplementary information included in an expandable advertisement product is exposed due to a mouse-over operation or a selection of the supplementary information menu of the user, the system 200 may calculate the first charge amount for the advertisement.
  • the system 200 may calculate a second charge amount for the advertisement based on operations of the user after exposing the supplementary information. For example, in operation S 1030, the system 200 may calculate the second charge amount for the advertisement when the user clicks on the expandable advertisement where the supplementary information is exposed.
  • the system 200 may always adjust the first charge amount and the second charge amount, and may change the supplementary charge amount depending on the exposure scheme such as the moving picture/Flash or the image/text.
  • the method of charging for the expandable advertisement according to the present invention may charge generated advertisement costs to the advertiser when the user reading the supplementary information of the expandable advertisement clicks on the advertisement.
  • the method of charging for the expandable advertisement according to the above-described example embodiments of the present invention may be recorded in computer-readable media including program instructions to implement various operations embodied by a computer.
  • the media may also include, alone or in combination with the program instructions, data files, data structures, and the like.
  • the media and program instructions may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts.
  • Examples of computer- readable media include magnetic media such as hard disks, floppy disks, and magnetic tape; optical media such as CD ROM disks and DVD; magneto-optical media such as optical disks; and hardware devices that are specially configured to store and perform program instructions, such as read-only memory (ROM), random access memory (RAM), flash memory, and the like.
  • Examples of program instructions include both machine code, such as produced by a compiler, and files containing higher level code that may be executed by the computer using an interpreter.
  • the described hardware devices may be configured to act as one or more software modules in order to perform the operations of the above-described exemplary embodiments of the present invention.

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Abstract

The present invention relates to a method and system for providing an expandable advertisement. The method includes determining a supplementary advertisement region for expanding an advertisement, and determining a charge for the advertisement including the supplementary advertisement region when the advertisement is expanded and exposed.

Description

METHOD AND SYSTEM FOR CHARGING EXPANDABLE ADVERTISEMENT
Technical Field The present invention relates to a method and system for charging for an expandable advertisement, and more particularly, to a method and system for charging for an expandable advertisement that may charge advertisement costs to an advertiser when an advertisement including a supplementary advertisement region determined for expanding the advertisement is expanded and exposed.
Background Art
In general, a search advertisement scheme may be a scheme of performing a payment with respect to advertisement information inputted by an advertiser, such as products/keywords/title&description/sites, etc., and when providing a search result with respect to a keyword inputted by a user in a search advertisement system after an advertiser purchases an advertisement, the search advertisement scheme may extract and provide the advertisement purchased by the advertiser and highly associated with the keyword.
FIG. 1 illustrates an example of a conventional search advertisement. Referring to FIG. 1, in a conventional search advertisement scheme, when a user inputs a keyword for universal search on a keyword input terminal of a search service screen 100 and selects a search menu 111, advertisements 121, 122, 131, 132, 133, and 141 having been registered by advertisers are exposed, such as a sponsor link 120, a power link 130, a plus pro 140 as examples of a search advertisement highly associated with a universal search result corresponding to the keyword.
However, in the conventional search advertisement scheme as illustrated in FIG. 1, a region capable of being exposed per each advertisement 121, 122, 131, 132, 133, and 141 may be limited due to limitation of search advertisement regions 120, 130, and 140 provided based on the universal search result, and thus causing a difficulty in providing detailed advertisement information. Also, in the conventional search advertisement scheme, because of an exposure of a search advertisement including only limited advertisement information, the user provided with the search result may not be provided with sufficient information with respect to an extent a keyword inputted by the user is associated with the search advertisement.
Therefore, there have been numerous studies developed for an expandable advertisement in which the region capable of being exposed per each search advertisement is expanded to provide more detailed information of an advertisement.
Accordingly, there arises a need for a charging scheme being suitable for the expandable advertisement.
Disclosure of Invention Technical Goals
An aspect of the present invention provides a method and system for charging for an expandable advertisement that may charge advertisement costs to an advertiser when an advertisement including a supplementary advertisement region determined for expanding the advertisement is expanded and exposed. An aspect of the present invention provides a method and system for charging for an expandable advertisement in which a size, type, and region of the expandable advertisement exposing supplementary information may be selected in advance by an advertiser in an optional manner to expose various expandable advertisements, and charge advertisement costs with respect to the exposed advertisement to the advertiser. An aspect of the present invention provides a method and system for charging for an expandable advertisement that may provide supplementary information with respect to the expandable advertisement to a user when the user requests the supplementary information, and charge advertisement costs with respect to the supplementary information to an advertiser. An aspect of the present invention provides a method and system for charging for an expandable advertisement that may expose supplementary information to a user when the user moves a mouse over the expandable advertisement including the supplementary information, or selects the supplementary information, and may charge advertisement costs with respect to the supplementary information to an advertiser. An aspect of the present invention provides a method and system for charging for an expandable advertisement that may charge generated advertisement costs to an advertiser when a user reading supplementary information of the expandable advertisement clicks on the expandable advertisement.
An aspect of the present invention provides a method and system for charging for an expandable advertisement that may calculate advertisement costs with respect to the expandable advertisement depending on an advance payment scheme or a deferred payment scheme to charge the calculated advertisement costs to an advertiser.
An aspect of the present invention provides a method and system for charging for an expandable advertisement that may calculate a charge amount depending on operations of a user performed in an optional manner, and charge advertisement costs to an advertiser after receiving agreement of the calculated charge amount from the advertiser.
An aspect of the present invention provides a method and system for charging for an expandable advertisement that may charge supplementary advertisement costs to an advertiser in accordance with an exposure order of the expandable advertisement exposed in an optional manner in a case of an advance payment. An aspect of the present invention provides a method and system for charging for an expandable advertisement that may charge advertisement costs to an advertiser when the expandable advertisement is exposed for a predetermined period of time or more.
An aspect of the present invention provides a method and system for charging for an expandable advertisement that may charge advertisement costs to an advertiser regardless of an exposure time when the expandable advertisement is clicked on.
Technical solutions
According to an aspect of the present invention, there is provided a method of charging for an expandable advertisement, the method including: determining a supplementary advertisement region for expanding an advertisement; and determining a charge for the advertisement including the supplementary advertisement region when the advertisement is expanded and exposed.
According to an aspect of the present invention, there is provided a system of charging for an expandable advertisement, the system including: an expandable advertisement determining unit to determine a supplementary advertisement region for expanding an advertisement; and an advertisement charge determining unit to determine a charge for the advertisement including the supplementary advertisement region when the advertisement is expanded and exposed.
Advantageous effects According to the present invention, there are provided a method and system for charging for an expandable advertisement that may charge advertisement costs to an advertiser when an advertisement including a supplementary advertisement region determined for expanding the advertisement is expanded and exposed.
According to the present invention, there are provided a method and system for charging for an expandable advertisement in which a size, type, and region of the expandable advertisement exposing supplementary information may be selected in advance by an advertiser in an optional manner to expose various expandable advertisements, and charge advertisement costs with respect to the exposed advertisement to the advertiser. According to the present invention, there are provided a method and system for charging for an expandable advertisement that may provide supplementary information with respect to the expandable advertisement to a user when the user requests the supplementary information, and charge advertisement costs with respect to the supplementary information to an advertiser. An aspect of the present invention provides a method and system for charging for an expandable advertisement that may expose supplementary information to a user when the user moves a mouse over the expandable advertisement including the supplementary information, or selects the supplementary information, and may charge advertisement costs with respect to the supplementary information to an advertiser. According to the present invention, there are provided a method and system for charging for an expandable advertisement that may charge generated advertisement costs to an advertiser when a user reading supplementary information of the expandable advertisement clicks on the expandable advertisement.
According to the present invention, there are provided a method and system for charging for an expandable advertisement that may calculate advertisement costs with respect to the expandable advertisement depending on an advance payment scheme or a deferred payment scheme to charge the calculated advertisement costs to an advertiser.
According to the present invention, there are provided a method and system for charging for an expandable advertisement that may calculate a charge amount depending on operations of a user performed in an optional manner, and charge advertisement costs to an advertiser after receiving agreement of the calculated charge amount from the advertiser.
According to the present invention, there are provided a method and system for charging for an expandable advertisement that may charge supplementary advertisement costs to an advertiser in accordance with an exposure order of the expandable advertisement exposed in an optional manner in a case of an advance payment.
According to the present invention, there are provided a method and system for charging for an expandable advertisement that may charge advertisement costs to an advertiser when the expandable advertisement is exposed for a predetermined period of time or more.
According to the present invention, there are provided a method and system for charging for an expandable advertisement that may charge advertisement costs to an advertiser regardless of an exposure time when the expandable advertisement is clicked on.
Brief Description of Drawings
FIG. 1 illustrates an example of a conventional search advertisement; FIG. 2 is a diagram illustrating interworking relation among a system for charging for an expandable advertisement, an advertiser terminal, and a user terminal according to example embodiments of the present invention;
FIG. 3 illustrates an example of an expandable advertisement according to example embodiments of the present invention;
FIG. 4 illustrates an example of a service of an expandable advertisement according to example embodiments of the present invention; FIG. 5 is a diagram illustrating a configuration of a system for charging for an expandable advertisement according to example embodiments of the present invention; FIG. 6 illustrates an example of embodying a configuration of an expandable advertisement determining unit;
FIG. 7 illustrates an example of embodying a configuration of an advertisement charge determining unit;
FIG. 8 is a flowchart illustrating a method for charging for an expandable advertisement according to example embodiments of the present invention;
FIG. 9 illustrates an example of embodying an expandable advertisement determining operation; and
FIG. 10 illustrates an example of embodying an advertisement charge determining operation.
Best Mode for Carrying Out the Invention
Reference will now be made in detail to embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like reference numerals refer to the like elements throughout. The embodiments are described below in order to explain the present invention by referring to the figures.
FIG. 2 is a diagram illustrating interworking relation among a system 200 for charging for an expandable advertisement, an advertiser terminal, and a user terminal according to example embodiments of the present invention.
Referring to FIG. 2, the system 200 may receive, from advertiser terminals 220- 1 to 220-n connected with the system 200 through an Internet 210, a selection of an advertiser on whether to purchase an expandable advertisement.
The system 200 may determine, from the advertiser terminals 220-1 to 220-n, an exposure scheme with respect to the selected expandable advertisement by the advertiser. For example, the system 200 may determine, from the advertiser terminals 220-1 to 220-n, any one of a moving picture, Flash, image, and text as the exposure scheme with respect to the selected expandable advertisement.
The system 200 may receive, from the advertiser terminals 220-1 to 220-n, an input of supplementary information depending on the exposure scheme with respect to the determined expandable advertisement. For example, when the exposure scheme is a moving picture scheme or a Flash scheme, the system 200 may receive, from the advertiser terminals 220-1 to 220-n, an upload of a moving picture file or a Flash file with respect to the determined expandable advertisement. For another example, when the exposure scheme is an image scheme or a text scheme, the system may receive, from the advertiser terminals 220-1 to 220-n, an upload of an image file or a text file with respect to the determined expandable advertisement.
The system 200 may expose, on user terminals 230-1 230-n connected with the system 200 through the Internet 210, an expandable advertisement associated with a search result in response to a search request for a query inputted by a user.
FIG. 3 illustrates an example of an expandable advertisement 300 according to example embodiments of the present invention.
Referring to FIG. 3, the expandable advertisement 300 may include basic advertisement information such as an advertisement title, an advertisement description, a Uniform Resource Locator (URL) of an advertisement site, an advertisement image, and the like, and further include a supplementary information menu 310. When the supplementary information menu 310 is clicked on by a user of the user terminals 230-1 to 230-n, supplementary information included in the expandable advertisement 300 may be exposed. The supplementary information may be exposed in various types such as moving picture, Flash, image, text, etc., to provide detailed information with respect to the expandable advertisement to the user.
The system 200 may expose, on the user terminals 230-1 to 230-n, the supplementary information depending on operations of the user with respect to the exposed expandable advertisement 300. For example, the system 200 may expose, on the user terminals 230-1 to 230-n, the supplementary information, when the user moves a mouse over the expandable advertisement 300 for a predetermined period of time or more, or when the user clicks on the supplementary information menu 310.
FIG. 4 illustrates an example of a service of an expandable advertisement 400 according to example embodiments of the present invention.
Referring to FIG. 4, the expandable advertisement 400 includes supplementary information as well as basic advertisement information such as an advertisement title, an advertisement description, a URL of an advertisement site, an advertisement image, and the like. A size, region, and type of the expandable advertisement 400 may be expanded depending on a mouse-over operation of the user with respect to the expandable advertisement 400, to thereby enable the supplementary information to be provided to the user. The supplementary information may be provided as a moving picture/Flash 411 or a thumbnail/text 412. Operation 420 of moving to an advertiser's site relates to moving to an advertiser's site linked with an expanded advertisement 410, which has been expanded, when the user clicks on the expanded advertisement 410.
The system 200 may charge advertisement costs with respect to an exposure of the supplementary information to an advertiser of the advertiser terminals 220-1 to 220- n connected with the system 200 through the Internet 210. Specifically, the system 200 may expand and expose the expandable advertisement including the supplementary information on the user terminals 230-1 to 230-n, determine a charge scheme with respect to the expanded and exposed advertisement depending on various charge schemes, and charge advertisement costs to the advertiser of the advertiser terminals 220-1 to 220-n.
As described above, the advertiser may select a size, a type, and a region of the expandable advertisement exposing the supplementary information in an optional manner, and the system may receive in advance, from the advertiser, the selected size, type, and the region of the expandable advertisement, thereby exposing various expandable advertisements to the user, and charging the advertisement costs for the exposed expandable advertisement to the advertiser.
FIG. 5 is a diagram illustrating a configuration of a system for charging for an expandable advertisement according to example embodiments of the present invention. Referring to FIG. 5, the system 200 includes an expandable advertisement determining unit 510 and an advertisement charge determining unit 520.
The expandable advertisement determining unit 510 may determine a supplementary advertisement region for expanding an advertisement. Specifically, the expandable advertisement determining unit may determine whether to expose the supplementary advertisement region for expanding and exposing the expandable advertisement 300 as illustrated in FIG. 3. For example, when a user clicks on the supplementary information menu 310, or when the user performs a mouse-over with respect to the expandable advertisement 300 after an advertiser purchases a desired advertisement, the expandable advertisement determining unit may receive, from the advertiser, a selection on whether to expose the supplementary advertisement region exposing the supplementary information, and determine the received selection.
FIG. 6 illustrates an example of embodying a configuration of an expandable advertisement determining unit.
Referring to FIG. 6, the expandable advertisement determining unit 510 includes an exposure selection unit 610 and a supplementary information inputting unit 620. The exposure selection unit 610 may select whether to expose the supplementary advertisement region for expanding the advertisement. For example, the exposure selection unit 610 may receive, from the advertiser, a selection on whether to use the supplementary information for determining whether to expose the supplementary advertisement region in an optional manner. The supplementary information inputting unit 620 may input the supplementary information included in the supplementary advertisement region. Specifically, the supplementary information inputting unit 620 may input the supplementary information for determining whether to use the supplementary advertisement region with respect to the expandable advertisement, a size of the expandable advertisement or a type of the expandable advertisement.
The supplementary information inputting unit 620 may select and input an advertisement exposure scheme exposed in the supplementary advertisement region, and input supplementary information about the advertisement exposure scheme.
For example, when an advertiser selects any one advertisement exposure scheme of moving picture, Flash, thumbnail, and text schemes with respect to an advertisement exposed in the supplementary advertisement region, the supplementary information inputting unit 620 may receive the selected advertisement exposure scheme from the advertiser to thereby input the received advertisement exposure scheme as the supplementary information for the advertisement exposure scheme. For example, when the advertisement exposure scheme is the moving picture scheme or the Flash scheme, the supplementary information inputting unit 620 may upload a moving picture file or a Flash file with respect to the advertisement exposed in the supplementary advertisement region to thereby input the uploaded file as the supplementary information about the advertisement exposure scheme. For another example, when the advertisement exposure scheme is the thumbnail scheme or the text scheme, the supplementary information inputting unit 620 may upload an image corresponding to a thumbnail exposed in the supplementary advertisement region, or input a text corresponding to advertising keywords as the supplementary information about the advertisement exposure scheme.
The advertisement charge determining unit 520 may determine a charge for the advertisement including the supplementary advertisement region when the advertisement is expanded and exposed. Specifically, the advertisement charge determining unit 520 may expand and expose the advertisement including the supplementary advertisement region, and determine a charge for the expanded and exposed advertisement depending on a charge scheme for the advertisement.
For example, the advertisement charge determining unit 520 may determine the charge for the advertisement when the advertisement including the supplementary advertisement region is expanded and exposed for a predetermined period of time or more, or when a user clicks on the expanded and exposed advertisement.
The advertisement charge determining unit 520 may determine the charge for the advertisement based on whether a charge scheme with respect to the advertisement is an advance payment scheme or a deferred payment scheme.
For example, the advertisement charge determining unit 520 may additionally charge a supplementary charge amount based on an exposure order when an option with respect to the advertisement including the supplementary advertisement region is selected, in a case where a charge scheme of the advertisement is the advance payment scheme, to thereby determine the charge for the advertisement. In this instance, the advance payment scheme may be a scheme of paying in advance advertisement costs based on a number of times the advertisement is exposed, and for example, may be a Cost Per Millennium (CPM) scheme of paying a predetermined advertisement cost per 1,000 exposures of the advertisement. For example, when the advertisement is selected as a first-come first-served purchase or a bidding purchase in an optional manner, the advertisement charge determining unit 520 may charge a supplementary cost based on a successful bid order with respect to the advertisement.
FIG. 7 illustrates an example of embodying a configuration of an advertisement charge determining unit.
Referring to FIG. 7, the advertisement charge determining unit 520 includes an expandable advertisement exposing unit 710, and a charge amount calculating unit 720. The expandable advertisement exposing unit 710 may expose the supplementary information included in the supplementary advertisement region to a user when the user requests supplementary information about the advertisement.
For example, when the advertiser purchases a 'donkey' keyword having a purchase price of 50,000 won, which is a third rank, as the first-come first-served purchase, a user may be required to pay 51,500 won obtained by adding 5% of the purchase price, so that the expandable advertisement exposing unit 710 exposes, to the user, supplementary information included in the supplementary advertisement region.
For another example, when the advertiser purchases a 'flower delivery' keyword having a purchase price of 200,000 won, which is a first rank, as the bidding purchase, the user may be required to pay 240,000 won by adding 20% of the purchase price, so that the expandable advertisement exposing unit 710 exposes, to the user, supplementary information included in the supplementary advertisement region.
When the charge scheme with respect to the advertisement is the deferred payment scheme, the charge amount calculating unit 720 may calculate a first charge amount for the advertisement based on an exposure of the supplementary information, and calculate a second charge amount for the advertisement based on operations of the user after exposing the supplementary information. For example, the deferred payment scheme may be a Cost Per Click scheme of charging advertisement costs to the advertiser depending on a number of times users click on the expandable advertisement.
For example, in a case where the advertiser additionally purchases a 'flower delivery' keyword as an expandable advertisement product exposed in an image/text scheme, and registers a maximum charging amount as 200 won, the charge amount calculating unit 720 may calculate '200 won * 5% = 10 won' as a first charge amount with respect to the expandable advertisement product when supplementary information included in the expandable advertisement product is exposed because of a mouse-over operation or a selection of the supplementary information menu of the user. Also, when the user clicks on an expandable advertisement where the supplementary information is exposed, the charge amount calculating unit 720 may calculate '200 won * 120% = 220 won' as a second charge amount with respect to the expandable advertisement product.
As described above, the system 200 according to the present invention may calculate the advertisement costs for the expandable advertisement depending on the advance payment scheme and the deterred payment scheme, thereby charging the calculated costs to the advertiser.
FIG. 8 is a flowchart illustrating a method for charging for an expandable advertisement according to example embodiments of the present invention.
Referring to FIGS. 2 to 8, in operation S810, the system 200 may determine a supplementary advertisement region for expanding an advertisement. Specifically, in operation S810, the system 200 may determine whether to expose a supplementary advertisement region for expanding and exposing the expandable advertisement 300 as illustrated in FIG. 3.
For example, in operation S810, when the user clicks on the supplementary information menu 310 or performs the mouse-over operation with respect to the expandable advertisement 300 after the advertiser purchases a desired advertisement, the system 200 may receive, from the advertiser, a selection on whether to expose the supplementary advertisement region, and determine the received selection.
FIG. 9 illustrates an example of embodying an expandable advertisement determining operation.
Referring to FIGS. 2 to 9, in operation S910, the system 200 may select whether the supplementary advertisement region for expanding the advertisement is exposed. For example, the system 100 may receive, from the advertiser, a selection on whether to use the supplementary information for determining whether to expose the supplementary advertisement region.
In operation S920, the system 200 may input the supplementary information included in the supplementary advertisement region when whether to expose the supplementary advertisement region is selected. Specifically, in operation S920, the system 200 may input the supplementary information for determining whether to use the supplementary advertisement region with respect to the expandable advertisement, a size of the expandable advertisement or a type of the expandable advertisement.
For example, in operation S920, the system 200 may select an advertisement exposure scheme exposed in the supplementary advertisement region, and input the selected advertisement exposure scheme as the supplementary information.
In operation S920, when the advertiser selects any one advertisement exposure scheme of moving picture, Flash, thumbnail, and text schemes with respect to an advertisement exposed in the supplementary advertisement region, the system 200 may receive, from the advertiser of the advertiser terminals 220-1 to 220-n connected with the system 200 through the Internet 210, the selected advertisement exposure scheme to thereby input the received advertisement exposure scheme as the supplementary information for the advertisement exposure scheme.
For example, in operation S920, when the advertisement exposure scheme is the moving picture scheme or the Flash scheme, the system 200 may upload a moving picture file or a Flash file with respect to the advertisement exposed in the supplementary advertisement region to thereby input the uploaded file as the supplementary information about the advertisement exposure scheme.
For another example, in operation S920, when the advertisement exposure scheme is the thumbnail scheme or the text scheme, the system 200 may upload an image corresponding to a thumbnail exposed in the supplementary advertisement region, or input a text corresponding to advertising keywords as the supplementary information about the advertisement exposure scheme.
In operation S 820, the system 200 may determine a charge for the advertisement including the supplementary advertisement region when the advertisement is expanded and exposed. Specifically, in operation S 820, the system 200 may expand and expose the advertisement including the supplementary advertisement region, and determine the charge for the expanded and exposed advertisement depending on a charge scheme for the advertisement.
For example, in operation S820, the system 200 may expand and expose the advertisement including the supplementary advertisement region, and determine the charge for the advertisement depending on whether the charge scheme is the advance payment scheme or the deterred payment scheme.
For example, in operation S 820, when the user requests the supplementary information about the advertisement, the system 200 may expose the supplementary information included in the supplementary advertisement region, and determine the charge depending on an exposure of the supplementary information.
For example, in operation S 820, the system may additionally charge a supplementary charge amount based on an exposure order when an option with respect to the advertisement including the supplementary advertisement region is selected, in a case where a charge scheme of the advertisement is an advance payment scheme, to thereby determine the charge for the advertisement. In operation S820, the system 200 may always adjust the supplementary charge amount based on the exposure order, and may change the supplementary charge amount depending on the exposure scheme such as the moving picture/Flash or the image/text.
For example, in operation S 820, when the system 200 may determine the charge for the advertisement when the advertisement including the supplementary advertisement region is expanded and exposed for a predetermined period of time or more, or when a user clicks on the expanded and exposed advertisement.
FIG. 10 illustrates an example of embodying an advertisement charge determining operation.
Referring to FIGS. 2 to 10, in operation SlOlO, the system 200 may expose the supplementary information included in the supplementary advertisement region to the user when the user requests supplementary information about the advertisement.
In operation S 1020, the system 200 may calculate a first charge amount for the advertisement based on an exposure of the supplementary information. For example, in operation S 1020, when supplementary information included in an expandable advertisement product is exposed due to a mouse-over operation or a selection of the supplementary information menu of the user, the system 200 may calculate the first charge amount for the advertisement.
In operation S 1030, the system 200 may calculate a second charge amount for the advertisement based on operations of the user after exposing the supplementary information. For example, in operation S 1030, the system 200 may calculate the second charge amount for the advertisement when the user clicks on the expandable advertisement where the supplementary information is exposed.
In operation S820, the system 200 may always adjust the first charge amount and the second charge amount, and may change the supplementary charge amount depending on the exposure scheme such as the moving picture/Flash or the image/text. As described above, the method of charging for the expandable advertisement according to the present invention may charge generated advertisement costs to the advertiser when the user reading the supplementary information of the expandable advertisement clicks on the advertisement.
The method of charging for the expandable advertisement according to the above-described example embodiments of the present invention may be recorded in computer-readable media including program instructions to implement various operations embodied by a computer. The media may also include, alone or in combination with the program instructions, data files, data structures, and the like. The media and program instructions may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer- readable media include magnetic media such as hard disks, floppy disks, and magnetic tape; optical media such as CD ROM disks and DVD; magneto-optical media such as optical disks; and hardware devices that are specially configured to store and perform program instructions, such as read-only memory (ROM), random access memory (RAM), flash memory, and the like. Examples of program instructions include both machine code, such as produced by a compiler, and files containing higher level code that may be executed by the computer using an interpreter. The described hardware devices may be configured to act as one or more software modules in order to perform the operations of the above-described exemplary embodiments of the present invention.
Although a few embodiments of the present invention have been shown and described, the present invention is not limited to the described embodiments. Instead, it would be appreciated by those skilled in the art that changes may be made to these embodiments without departing from the principles and spirit of the invention, the scope of which is defined by the claims and their equivalents.

Claims

1. A method of charging for an expandable advertisement, the method comprising: determining a supplementary advertisement region for expanding an advertisement; and determining a charge for the advertisement including the supplementary advertisement region when the advertisement is expanded and exposed.
2. The method of claim 1, wherein the determining of the supplementary advertisement region includes: selecting whether to expose the supplementary advertisement region for expanding the advertisement; and inputting supplementary information included in the supplementary advertisement region.
3. The method of claim 2, wherein the inputting inputs the supplementary information for determining whether to use the supplementary advertisement region with respect to the expandable advertisement, a size of the expandable advertisement or a type of the expandable advertisement.
4. The method of claim 2, wherein the inputting selects an advertisement exposure scheme exposed to the supplementary advertisement region, and inputs the selected advertisement exposure scheme as supplementary information about the advertisement exposure scheme.
5. The method of claim 4, wherein, when an advertiser selects any one advertisement exposure scheme of moving picture, Flash, thumbnail, and text schemes with respect to an advertisement exposed in the supplementary advertisement region, the inputting receives the selected advertisement exposure scheme from the advertiser to thereby input the received advertisement exposure scheme as the supplementary information for the advertisement exposure scheme.
6. The method of claim 5, wherein, when the advertisement exposure scheme is the moving picture scheme or the Flash scheme, the inputting uploads a moving picture file or a Flash file with respect to the advertisement exposed in the supplementary advertisement region to thereby input the uploaded file as the supplementary information about the advertisement exposure scheme.
7. The method of claim 5, wherein, when the advertisement exposure scheme is the thumbnail scheme or the text scheme, the inputting uploads an image corresponding to a thumbnail exposed in the supplementary advertisement region, or inputs a text corresponding to advertising keywords as the supplementary information about the advertisement exposure scheme.
8. The method of claim 1, wherein the determining of the charge for the advertisement expands and exposes the advertisement including the supplementary advertisement region, and determines the charge for the advertisement based on a charge scheme with respect to the advertisement.
9. The method of claim 1, wherein the determining of the charge for the advertisement expands and exposes the advertisement including the supplementary advertisement region, and determines the charge for the advertisement based on whether a charge scheme with respect to the advertisement is an advance payment scheme or a deferred payment scheme.
10. The method of claim 1, wherein the determining of the charge for the advertisement exposes the supplementary information included in the supplementary advertisement region when a user requests supplementary information about the advertisement, and determines the charge for the advertisement based on an exposure of the supplementary information.
11. The method of claim 1, wherein the determining of the charge for the advertisement includes: exposing the supplementary information included in the supplementary advertisement region to a user when the user requests supplementary information about the advertisement; calculating a first charge amount for the advertisement based on an exposure of the supplementary information; and calculating a second charge amount for the advertisement based on operations of the user after exposing the supplementary information.
12. The method of claim 1, wherein the determining of the charge for the advertisement additionally charges a supplementary charge amount based on an exposure order when an option with respect to the advertisement including the supplementary advertisement region is selected, in a case where a charge scheme of the advertisement is an advance payment scheme, to thereby determine the charge for the advertisement.
13. The method of claim 1, wherein the determining of the charge for the advertisement determines the charge for the advertisement when the advertisement including the supplementary advertisement region is expanded and exposed for a predetermined period of time or more, or when a user clicks on the expanded and exposed advertisement.
14. A computer-readable recording medium storing a program for implementing the method of any one of claim 1 to claim 13.
15. A system of charging for an expandable advertisement, the system comprising: an expandable advertisement determining unit to determine a supplementary advertisement region for expanding an advertisement; and an advertisement charge determining unit to determine a charge for the advertisement including the supplementary advertisement region when the advertisement is expanded and exposed.
16. The system of claim 15, wherein the expandable advertisement determining unit includes: an exposure selection unit to select whether to expose the supplementary advertisement region for expanding the advertisement; and a supplementary information inputting unit to input supplementary information included in the supplementary advertisement region.
17. The system of claim 16, wherein the supplementary information inputting unit inputs the supplementary information for determining whether to use the supplementary advertisement region with respect to the expandable advertisement and a size and a type of the expandable advertisement.
18. The system of claim 16, wherein the supplementary information inputting unit selects an advertisement exposure scheme exposed to the supplementary advertisement region, and inputs the selected advertisement exposure scheme as supplementary information about the advertisement exposure scheme.
19. The system of claim 18, wherein, when an advertiser selects any one advertisement exposure scheme of moving picture, Flash, thumbnail, and text schemes with respect to an advertisement exposed in the supplementary advertisement region, the supplementary information inputting unit receives the selected advertisement exposure scheme from the advertiser to thereby input the received advertisement exposure scheme as the supplementary information for the advertisement exposure scheme.
20. The system of claim 19, wherein, when the advertisement exposure scheme is the moving picture scheme or the Flash scheme, the supplementary information inputting unit uploads a moving picture file or a Flash file with respect to the advertisement exposed in the supplementary advertisement region to thereby input the uploaded file as the supplementary information about the advertisement exposure scheme.
21. The system of claim 19, wherein, when the advertisement exposure scheme is the thumbnail scheme or the text scheme, the supplementary information inputting unit uploads an image corresponding to a thumbnail exposed in the supplementary advertisement region, or inputs a text corresponding to advertising keywords as the supplementary information about the advertisement exposure scheme.
22. The system of claim 15, wherein the advertisement charge determining unit expands and exposes the advertisement including the supplementary advertisement region, and determines the charge for the advertisement based on a charge scheme with respect to the advertisement.
23. The system of claim 15, wherein the advertisement charge determining unit includes: an expandable advertisement exposing unit to expose the supplementary information included in the supplementary advertisement region to a user when the user requests supplementary information about the advertisement; and a charge amount calculating unit to calculate a first charge amount for the advertisement based on an exposure of the supplementary information, and to calculate a second charge amount for the advertisement based on operations of the user after exposing the supplementary information, when a charge scheme with respect to the advertisement is a deferred payment scheme.
24. The system of claim 15, wherein the advertisement charge determining unit additionally charges a supplementary charge amount based on an exposure order when an option with respect to the advertisement including the supplementary advertisement region is selected, in a case where a charge scheme of the advertisement is an advance payment scheme, to thereby determine the charge for the advertisement.
25. The system of claim 15, wherein the advertisement charge determining unit determines the charge for the advertisement when the advertisement including the supplementary advertisement region is expanded and exposed for a predetermined period of time or more, or when a user clicks on the expanded and exposed advertisement.
PCT/KR2008/007842 2008-03-28 2008-12-31 Method and system for charging expandable advertiserment Ceased WO2009119969A1 (en)

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