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WO2009155654A1 - Système de rassemblement d'informations commerciales - Google Patents

Système de rassemblement d'informations commerciales Download PDF

Info

Publication number
WO2009155654A1
WO2009155654A1 PCT/AU2009/000815 AU2009000815W WO2009155654A1 WO 2009155654 A1 WO2009155654 A1 WO 2009155654A1 AU 2009000815 W AU2009000815 W AU 2009000815W WO 2009155654 A1 WO2009155654 A1 WO 2009155654A1
Authority
WO
WIPO (PCT)
Prior art keywords
conveyance
hmi
person
electronic device
external
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/AU2009/000815
Other languages
English (en)
Inventor
Terrance Loughlin
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from AU2008903247A external-priority patent/AU2008903247A0/en
Application filed by Individual filed Critical Individual
Publication of WO2009155654A1 publication Critical patent/WO2009155654A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F21/00—Mobile visual advertising
    • G09F21/04—Mobile visual advertising by land vehicles
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention generally relates to market intelligence gathering systems, and particularly but not exclusively to vehicle based market intelligence gathering systems .
  • the data obtained by the survey is provided by self-selected participants and is therefore less representative of the population under investigation.
  • a conveyance comprising: a Human Machine Interface (HMI) arranged for use by a person external of the conveyance; and an electronic device in communication with the HMI for receiving information from the person via the HMI.
  • HMI Human Machine Interface
  • the conveyance is a self propelled conveyance .
  • the HMI is located adjacent an external panel or surface of the conveyance. In one embodiment, the HMI is located external of the conveyance during operation by the person. The HMI may be located internal of the conveyance during propulsion of the conveyance .
  • the HMI is at least in part recessed in the panel of the conveyance .
  • the conveyance further comprising a cover having a first mode providing protection for the HMI and a second mode providing access to the HMI by the person.
  • the electronic device and the HMI are at least part of a market intelligence gathering system.
  • the electronic device is programmed with market intelligence gathering software.
  • the HMI comprises a touch screen.
  • the electronic device is a computer system or device .
  • the HMI is attached to the conveyance .
  • a kit comprising: a Human Machine Interface (HMI) arranged for installation on a conveyance and for use by a person external of the conveyance; and an electronic device in communication with the HMI for receiving information from the person via the HMI.
  • HMI Human Machine Interface
  • the conveyance is a self propelled conveyance .
  • the electronic device comprises a computer system or device .
  • the computer system is arranged to be located internally of the conveyance.
  • the computer system is loaded with market survey software .
  • a conveyance comprising a touch screen located adjacent an external panel or surface of the conveyance, arranged for use by a person external of the conveyance .
  • the conveyance is a self propelled conveyance .
  • the touch screen is at least in part recessed in the panel of the conveyance .
  • a method of gathering information comprising the steps of : presenting to a person a conveyance having a HMI located adjacent an external panel or surface of the conveyance ; causing the HMI to present a stimulus to the person; and receiving a response to the stimulus via the HMI .
  • the conveyance is a self propelled conveyance.
  • Figure 1 shows one embodiment of a method of receiving information in accordance with another aspect of the invention.
  • Figure 2 shows one embodiment of a conveyance in accordance with one aspect of the invention;
  • Figure 3 shows another embodiment of a conveyance
  • Figure 4 shows a view into the conveyance of Figure 1
  • Figure 5 shows a block diagram of one embodiment of an electronic device.
  • a method of gathering marketing intelligence is provided 100.
  • a conveyance such as a van or car having a Human Machine Interface (HMI) , such as a touch screen
  • HMI Human Machine Interface
  • the touch screen is caused to present, in this embodiment visually, a stimulus, in the form of a survey question, to the person (step 104) .
  • the person responds to the question by, for example, touching the touch screen to select one of a plurality of possible responses.
  • a non-touch screen and other input means such as buttons or a mouse are used instead.
  • This response is then sent to a computer system such as a personal or industrial computer, or embedded system, which receives it (step 106) .
  • the response is stored for possible processing and retrieval.
  • the conveyance is self propelled.
  • the conveyance in some embodiments is at least partially human or animal propelled. Any suitable HMI may be used.
  • the person is asked to appraise or review an object that is external to the conveyance 1 and not therefore presented by the conveyance. For instance, the person might be asked to taste a new ice-cream and enter via the HMI their perceptions to the taste, flavour and creaminess of the ice-cream. Similarly, they might be given a magazine or newspaper and asked to browse through certain pages and respond to questions via the interface.
  • FIG. 2 shows one embodiment of a self propelled conveyance generally indicated by the numeral 1.
  • the conveyance in this embodiment, is a van.
  • the van 1 has an external surface or panel 4 having a Human Machine Interface 6 in the form of a touch screen 6 secured or attached thereto by, for example, mounting brackets and mechanical fasteners. Any suitable mounting means may be employed.
  • the attachment may be a permanent attachment.
  • the HMI 6 is attached not to the external panel but to some other, preferably external, part of the vehicle 1. In many embodiments including that shown in figure 1, however, the HMI is fixed so that an active surface of the HMI (in this case but not necessarily touch screen 6) is accessible to and operable by a person 20 external of the conveyance 1.
  • the person 20 may stand or sit outside of the vehicle 1 and interact with the HMI 6.
  • the touch screen 6 is at least in part recessed into the panel 4.
  • the touch screen 6 is substantially flush or continuous with the external panel surface 4.
  • the HMI 6 may at least in part be placed in a position otherwise suitable for placement of a window.
  • the HMI 6 can display requests for information or questions, in the form of text and/or pictures for example, and the person 20 can supply information in response by, for example, touching the touch screen 6 or some other provided input means .
  • the HMI may have input means such as any one or more of: a speaker 8; a microphone 16; a keyboard 12; a pointing device such as a trackball, joystick or touchpad 14; a camera 10; means of capturing kinesthetic data; means of capturing neural data; eye tracking sensors; and/or other sensors. These are generally mounted in and/or on the panel 4.
  • the HMI 6 can dispense tickets similar to the types found, for example, in kiosks at Road & Traffic Authority Offices or bank branches. The purpose of this is to generate an alpha-numeric number comprising a code to be entered into an online database allowing the respondent to be eligible for a prize or monetary compensation .
  • the conveyance 1 has more than one HMI 6, 18. This allows more than one person to interface with the conveyance 1 at one time.
  • Other panels of the vehicle may also have further HMIs.
  • the HMIs such as 6 and 18 in this embodiment are weather and tamperproof .
  • the conveyance can be moved or driven, or left unattended, without requiring the HMIs to be covered in order to prevent their damage.
  • FIG. 3 shows another embodiment of a conveyance 10.
  • a cover in the form of a roller shutter 22 is attached to the panel above (alternatively below or to the side) the HMIs 24 and 26.
  • the shutter 22 can be drawn over the HMIs 24 and 26 (a first mode) providing protection for the HMI.
  • the shutter is shown in a second mode providing access to the HMI 26 by the person 20.
  • the shutter 22 can be locked in either the first and/or second mode as required.
  • a screen may be hingedly connected to the panel 4 and swung out or attached and movable in any suitable manner. In this case, the exposed surfaces of the screen may be arranged to present materials such as information, or promotional items to the person 20.
  • an awning such as a roll out blind is attached to the vehicle.
  • the awning may be used during interrogation of the person 20 providing weather and sun protection for the person and/or HMI.
  • the HMI 6 is located external of the conveyance during operation by the person 20, possibly hung off the panel 4 or otherwise detachably connected thereto, but the HMI is then located internal of the conveyance 30 during its propulsion or when unattended.
  • a computer system 28 in communication with the HMI 6.
  • the computer system 28 is wired by a cable 32 to the HMI 6, however the connection may be wireless such as a Bluetooth connection.
  • the computer system 28 may in some embodiments cause the HMI 6 to display the one or more requests for information and receives the information supplied by the person 20 in response.
  • the participants are led through a survey (or other method of research) by visual and/or audio instructions presented via the HMI .
  • the information provided by the person may not be directly provided, but rather indirectly acquired by the camera (either still or video) , microphone or other sensor.
  • the computer system 28 includes storage means such as a hard drive 50, a memory 52, a processor 54, a bus 56 connecting these components, and an interface 58 for connecting with the HMI 6.
  • the computer system may be a generic personal computer fixed to the vehicle or installed in a compartment thereof, although it may be a specialised system, possibly an embedded system which may be integral with the HMI.
  • the storage means 50 may be accessed via a connection (such as a USB port 60) to retrieve the information stored on the storage means, possibly in a form processed by the processor 54.
  • the HMI 6 and electronic device are powered by batteries in the conveyance 1, although they could also be powered via a power line connected to a power mains .
  • the computing system 28 is loaded or programmed with market survey software, such as software provided by Snap Surveys (TM) .
  • the conveyance 1 then is at least part of a market intelligence gathering system.
  • the van 1 provides a portable system to acquire, store and manage data provided and elicited from research participants 20.
  • the van 1 may provide multiple HMIs 6 or portals for participants to provide data for research purposes.
  • the conveyance may provide a digital media or information portal.
  • MPEG3 ' s may be downloaded via a Bluetooth connection to a portable handheld device.
  • the computer 28 includes a suitable connection 60, such as a Bluetooth transceiver for communicating the media or information to a personal ⁇ device such as a MPEG3 player, iPhone, or portable computer or any other suitable device.
  • a suitable connection 60 such as a Bluetooth transceiver for communicating the media or information to a personal ⁇ device such as a MPEG3 player, iPhone, or portable computer or any other suitable device.
  • the market intelligence gathering system can be supplied as a kit ready for installation on a self propelled conveyance such as the van 1.
  • the self propelled conveyance may be used as an information kiosk, or electronic data (such as digital media) kiosk.
  • the conveyance is highly portable, and may be transported to relevant locations such as street malls, corners, university campuses, outdoor or sporting events wherever information may be exchanged between a computer and a person;
  • the system provides multiple portals in a single conveyance
  • Face-to-face interviewer bias should be reduced as the interviewer is displaced by the HMI; • A person other than that from which market intelligence is being gathered may control the survey by interacting with the HMI or electronic device, for example. This may be done according to circumstance and tailoring the questions or the survey to the interviewee as seen fit by the interviewer. For example, the survey questions may be altered depending on the interviewer's perception of the interviewee's sex or fashion sense, or other parameter or demographic . The interviewer may be asking the questions or showing the interviewee samples and ask the interviewee to respond by interacting with the HMI . • The system is novel and may attract participants, especially if packaged attractively (eg, in a cute or sports vehicle) ;
  • Audio visual means may be employed on the screens or conveyance to attract participants
  • the conveyance may be a motorcycle, truck, car, pedal cab, pedapod or pedicab.
  • the self propelled conveyance may include a trailer attached to a vehicle on which the HMI and computer system is located.
  • the HMI may be mounted on an arm that can be swung out of the vehicle, for example through the back doors or side windows.
  • the present embodiments are, therefore, to be considered in all respects as illustrative and not restrictive.

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Marketing (AREA)
  • Theoretical Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Physics & Mathematics (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • General Business, Economics & Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • User Interface Of Digital Computer (AREA)

Abstract

L’invention concerne un moyen de transport (1). Le moyen de transport (1) peut comprendre une interface homme-machine (6) agencée pour être utilisée par une personne (20) externe au moyen de transport (1). L'interface homme-machine (6) peut comprendre un écran tactile (6). Le moyen de transport (1) peut également comprendre un dispositif électronique (20) en communication avec une interface homme-machine (6) pour recevoir des informations de la personne (20) par l'intermédiaire de l'interface homme-machine (6).
PCT/AU2009/000815 2008-06-26 2009-06-25 Système de rassemblement d'informations commerciales Ceased WO2009155654A1 (fr)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
AU2008903247 2008-06-26
AU2008903247A AU2008903247A0 (en) 2008-06-26 Market intelligence gathering system
AU2008903376 2008-07-01
AU2008903376A AU2008903376A0 (en) 2008-07-01 Market intelligence gathering system

Publications (1)

Publication Number Publication Date
WO2009155654A1 true WO2009155654A1 (fr) 2009-12-30

Family

ID=41443909

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/AU2009/000815 Ceased WO2009155654A1 (fr) 2008-06-26 2009-06-25 Système de rassemblement d'informations commerciales

Country Status (1)

Country Link
WO (1) WO2009155654A1 (fr)

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR2963467A1 (fr) * 2011-07-07 2012-02-03 Renault Sas Vehicule muni d'un dispositif exterieur d'affichage
EP2562052A1 (fr) * 2011-08-23 2013-02-27 Audi AG Bande multifonction pour un véhicule automobile
GB2553819A (en) * 2016-09-15 2018-03-21 Amade Celmira Mobile Display
US10997863B2 (en) 2019-05-03 2021-05-04 Volkswagen Aktiengesellschaft Method for interaction between a transportation vehicle and a person, touch detection device for a transportation vehicle, and transportation vehicle

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6158655A (en) * 1998-04-08 2000-12-12 Donnelly Corporation Vehicle mounted remote transaction interface system
US20020009978A1 (en) * 2000-07-18 2002-01-24 Semyon Dukach Units for displaying information on vehicles
US6760706B1 (en) * 1999-04-09 2004-07-06 Advanced Information Systems, Inc. Point of sales systems for vehicles

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6158655A (en) * 1998-04-08 2000-12-12 Donnelly Corporation Vehicle mounted remote transaction interface system
US6760706B1 (en) * 1999-04-09 2004-07-06 Advanced Information Systems, Inc. Point of sales systems for vehicles
US20020009978A1 (en) * 2000-07-18 2002-01-24 Semyon Dukach Units for displaying information on vehicles

Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR2963467A1 (fr) * 2011-07-07 2012-02-03 Renault Sas Vehicule muni d'un dispositif exterieur d'affichage
EP2562052A1 (fr) * 2011-08-23 2013-02-27 Audi AG Bande multifonction pour un véhicule automobile
CN102951098A (zh) * 2011-08-23 2013-03-06 奥迪股份公司 用于机动车的多功能带
US9073476B2 (en) 2011-08-23 2015-07-07 Audi Ag Multifunctional strip for motor vehicle
GB2553819A (en) * 2016-09-15 2018-03-21 Amade Celmira Mobile Display
US10997863B2 (en) 2019-05-03 2021-05-04 Volkswagen Aktiengesellschaft Method for interaction between a transportation vehicle and a person, touch detection device for a transportation vehicle, and transportation vehicle

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