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WO2008014495A3 - Genomics based targeted advertising - Google Patents

Genomics based targeted advertising Download PDF

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Publication number
WO2008014495A3
WO2008014495A3 PCT/US2007/074663 US2007074663W WO2008014495A3 WO 2008014495 A3 WO2008014495 A3 WO 2008014495A3 US 2007074663 W US2007074663 W US 2007074663W WO 2008014495 A3 WO2008014495 A3 WO 2008014495A3
Authority
WO
WIPO (PCT)
Prior art keywords
targeted advertising
based targeted
genomics based
individual
genomics
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/US2007/074663
Other languages
French (fr)
Other versions
WO2008014495A2 (en
Inventor
Jacob Leschly
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Ingenuity Systems Inc
Original Assignee
Ingenuity Systems Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Ingenuity Systems Inc filed Critical Ingenuity Systems Inc
Priority to CA002658991A priority Critical patent/CA2658991A1/en
Publication of WO2008014495A2 publication Critical patent/WO2008014495A2/en
Publication of WO2008014495A3 publication Critical patent/WO2008014495A3/en
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Measuring Or Testing Involving Enzymes Or Micro-Organisms (AREA)
  • Display Devices Of Pinball Game Machines (AREA)
  • Measurement Of The Respiration, Hearing Ability, Form, And Blood Characteristics Of Living Organisms (AREA)

Abstract

A method for targeted advertising comprising obtaining genomic data of an individual, correlating the genomic data to a personal trait of said individual and addressing advertising material to said individual based on said personal trait.
PCT/US2007/074663 2006-07-28 2007-07-27 Genomics based targeted advertising Ceased WO2008014495A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CA002658991A CA2658991A1 (en) 2006-07-28 2007-07-27 Genomics based targeted advertising

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US82077306P 2006-07-28 2006-07-28
US60/820,773 2006-07-28

Publications (2)

Publication Number Publication Date
WO2008014495A2 WO2008014495A2 (en) 2008-01-31
WO2008014495A3 true WO2008014495A3 (en) 2008-12-04

Family

ID=38982413

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2007/074663 Ceased WO2008014495A2 (en) 2006-07-28 2007-07-27 Genomics based targeted advertising

Country Status (3)

Country Link
US (1) US20080033819A1 (en)
CA (1) CA2658991A1 (en)
WO (1) WO2008014495A2 (en)

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US20140160132A1 (en) * 2011-07-12 2014-06-12 Carnegie Mellon University Visual representations of structured association mappings
EP3836149A1 (en) 2011-11-07 2021-06-16 QIAGEN Redwood City, Inc. Methods and systems for identification of causal genomic variants
US9600625B2 (en) 2012-04-23 2017-03-21 Bina Technologies, Inc. Systems and methods for processing nucleic acid sequence data
AU2013266193B2 (en) * 2012-05-23 2018-08-02 Iphenotype Llc Phenotypic integrated social search database and method
US20140108154A1 (en) * 2012-10-17 2014-04-17 Fabric Media, Inc. Display of cross-sell advertisements to a user based on genetics
US10441202B2 (en) * 2013-05-23 2019-10-15 Iphenotype Llc Methods and systems for assisting persons, product providers and/or service providers
JP6679532B2 (en) * 2017-05-19 2020-04-15 ヤフー株式会社 Information processing apparatus, information processing method, and information processing apparatus program
JP6450040B1 (en) * 2018-03-20 2019-01-09 ヤフー株式会社 Information processing apparatus, information processing method, and information processing program

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Also Published As

Publication number Publication date
WO2008014495A2 (en) 2008-01-31
CA2658991A1 (en) 2008-01-31
US20080033819A1 (en) 2008-02-07

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