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WO2008010729A1 - Procédé de détermination de réputation pour des moteurs de recherche communautaires - Google Patents

Procédé de détermination de réputation pour des moteurs de recherche communautaires Download PDF

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Publication number
WO2008010729A1
WO2008010729A1 PCT/NZ2007/000188 NZ2007000188W WO2008010729A1 WO 2008010729 A1 WO2008010729 A1 WO 2008010729A1 NZ 2007000188 W NZ2007000188 W NZ 2007000188W WO 2008010729 A1 WO2008010729 A1 WO 2008010729A1
Authority
WO
WIPO (PCT)
Prior art keywords
reputation factor
search engine
vertical search
calculating
reputation
Prior art date
Application number
PCT/NZ2007/000188
Other languages
English (en)
Inventor
Grant James Ryan
Original Assignee
Eurekster, Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Eurekster, Inc filed Critical Eurekster, Inc
Publication of WO2008010729A1 publication Critical patent/WO2008010729A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/951—Indexing; Web crawling techniques

Definitions

  • This invention relates to at least one method of calculating a reputation factor.
  • the present invention may be employed to calculate at least one reputation factor for an entity, and/or for a vertical search engine facility, where such a reputation factor or factors is used to assess the quality of results produced by a vertical search engine or an entity's contribution to a vertical search engine.
  • internet search engines An indispensable feature of many users' internet usage.
  • Numerous techniques are known for search engines to enquire, catalogue and prioritise websites according to predetermined categories and/or according to the particular search query.
  • Numerous methods of enhancing the quality of the search results provided by search engines according to particular search queries are known, including those disclosed in the applicant's earlier patent filings, US Patent No. 6,421 ,675, US09/155802, US10/213017, NZ518624, PCT/NZ02/00199 and NZ528385, incorporated herein by reference.
  • a particular website is deemed to be of greater relevance, the user will typically access the website for some duration and/or perform other activities denoting a relevant website such as clicking on embedded links therein, downloading attachments, and the like.
  • the search engine is able to enhance the relevance of the search result listings.
  • vertical search engines Such search engines are specifically tailored to provide results of the interest related to a particular topic or community of users. Users searching for material related to the specific topic of a vertical search engine are more likely to find relevant results quickly than with a general or internet wide search engine.
  • vertical search engines do require a degree of maintenance and input from creators, and in practice need to be manually customised on a one off basis to ensure the results they provide are relevant.
  • a Swicki is a new kind of search engine that allows anyone to create focused searches on topics of interest to a selected group of users. Unlike other search engines, the Swicki creator and contributors have control over the results provided, where the Swicki uses the wisdom of the relevant community to improve search results.
  • the Swicki publisher or creator can customise the search engine by adding keywords that are always added to the search results.
  • Swickis allow for the publisher to name specific websites that have content relevant to the search. For instance, a gaming site may include other gaming website URLs as important, and the Swicki will put results from those sites on the top of results lists.
  • a publisher can also block results from certain sites or blogs.
  • the "wiki" aspect of these personalized search engines involves the collective groups that can influence a given topic.
  • the applicants are developing ways for the creator of a Swicki to allow others to rate particular resources as good or bad.
  • a method of calculating a reputation factor for an entity said reputation factor being used to assess the quality of an entity's contribution to at least one vertical search engine.
  • a method of calculating a reputation factor for an entity said reputation factor being used to assess the quality of an entity's contribution to at least one vertical search engine, said method being characterised by the steps of;
  • a method of calculating a reputation factor for a vertical search engine facility said reputation factor being used to provide a relative measurement of the quality of a vertical search engine facility's output relative to other vertical search engine facilities.
  • a method of calculating a reputation factor for a vertical search engine said reputation factor being used to provide a relative measurement of the quality of said vertical search engine's output relative to other vertical search engines, said method being characterised by the steps of;
  • the present invention may employ such input parameters and reputation factor calculation functions to calculate a general indicator value which can be used to provide a relative comparison between vertical search engines or entities associated with vertical search engines.
  • a general indicator value which can be used to provide a relative comparison between vertical search engines or entities associated with vertical search engines.
  • the actual form or construction of the reputation factor calculation function is not necessarily as important as the input parameters selected for manipulation by this function, as only a relative measurement of reputation factor is required, not a specific measurement of reputation. Provided the same reputation factor calculation function is applied or employed to generate all reputation factors used, such relativity will be preserved.
  • reputation factor calculation functions may be employed in conjunction with the present invention.
  • the value of a single input parameter may be provided as a reputation factor, where in other instances weightings may be applied to these input parameters which can subsequently be added, multiplied or otherwise manipulated within a mathematical function with one another.
  • a vertical search engine facility is provided through a Swicki.
  • Swickis can provide search wiki functionality which preferably may be implemented through computer software functionality embedded in one or preferably a large number of individual web sites. Such functionality may be implemented through a side bar system where someone browsing a web site may easily access the Swicki functionality.
  • such Swicki functionality may also be centrally managed by an administrative entity, which may provide server hosting facilities for the Swickis involved.
  • an administrative entity may also provide a directory of all available Swickis in existence and administrate the implementation of Swicki technology to promote search results from advertisers on a commercial basis.
  • Such a central administrative facility may also provide additional services to
  • Swickis may be used to promote search results from particular advertiser's web sites, where the advertiser has a strong interest in the focus or topic of the Swicki and a customer base associated with same.
  • a central administrative facility associated with Swickis may allow Swicki creators and/or potentially Swicki contributors to register or subscribe to particular Swickis.
  • such creators or subscribers may connect to a central administrative web site (such as for example Swicki.com) to register their interest in a particular Swicki or potentially to create a Swicki.
  • Swickis may also provide a buzzcloud facility.
  • a buzzcloud may indicate popular search terms or keywords employed by other users or contributors to the
  • a buzzcloud may potentially eliminate the need for a casual user to consider what search keyword terms they would employ to find the information they need about a particular topic.
  • the present invention may be employed to calculate at least one reputation factor for either a Swicki itself, or an entity associated with the Swicki such as a Swicki creator, or a Swicki contributor.
  • a reputation factor provided in accordance with the present invention may give a relative measurement of quality for either the entity's contribution or the Swicki itself, where for example the magnitude of a numeric reputation factor may indicate a higher reputation value relative to a smaller reputation factor.
  • a wide number and range of individual reputation factor calculation techniques may be employed in conjunction with the present invention.
  • a number of potential techniques which could be employed to calculate a reputation factor for a Swicki contributor, Swicki creator or a Swicki itself.
  • Those skilled in the art should appreciate that either a single technique may be used in some instances, or alternatively any combination or permutation of techniques may be employed depending on the application in which the Swicki technology is employed.
  • Rate of searches completed in a set time period, or volume of traffic on Swickis created for example, average of 100 searches per day.
  • Relative popularity of their Swickis This can be relative to other similar Swickis, or other Swickis that have existed for the same length of time, or that have the same number of views from websites and so forth.
  • the Swicki creator can be given a visual indication of the reputation calculated, meaning people are more likely to use their Swickis if it is created by someone with high reputation, (eg 1-5 star metric indicator) y
  • the Swickis they create can be given preference in a directory of Swickis and as spotlight Swickis (thus driving more traffic to them).
  • a Swicki contributor reputation may be calculated:
  • Rate or number of passive contributions to Swickis (or their rate compared to others in the Swicki) - searching and clicking on results.
  • Rate or number of active contributions to Swickis - promoting, demoting, deleting search results and/or the number of contributions compared to others, for example, 1-5 rating depending on how many they make compared to others in the Swicki.
  • total Swicki rank could be made up of: 2 times their ranking for contributions added to 3 times their Swicki log-on rank added to their Swicki moderator ranking.
  • the Swicki contributor can be given a visual indication of how good they are (for example, 5 stars) meaning that their future contributions are more likely to be accepted - everyone can see exactly what their ranking is and modify their interaction with them to suit. • They can be listed as a expert in different Swickis (for example, 2 nd rank for soccer Swicki, 12 th rank for Fiji Travel Swicki - this can motivate users to try to make more contributions to become better ranked as a contributor to particular Swickis).
  • Swicki reputation may be calculated:
  • the age of the Swicki or how long the Swicki has been in existence for example 1-5 rating based on 20% percentiles of users and how long they have been members.
  • volume of traffic generated by or arriving at the Swicki For example, an assessment or user may be made to differentiate traffic volumes that arrive from different websites or volumes of traffic directed to different websites and potential search engine optimisation measurements made.
  • a search results click through rate potentially giving a percentage of time people click on search results. If this is high it probably indicates that people are finding what they are looking for.
  • a quality indicator previously assigned to a website or blog that hosts at least one component of the Swicki for example, Alexa rank or number of page views the site gets.
  • a count of the independent blogs or users posting referencing the Swicki for example, Technocrati has a measure for how many times things are mentioned in blogs).
  • the Swicki can be given a visual indication of how good (for example, 4 star) it is meaning people are more likely to use it compared to a Swicki with low reputation.
  • Figure 1 shows a block schematic flowchart of the steps executed in accordance with a preferred embodiment to calculate a reputation factor.
  • Figure 1 shows a block schematic flowchart of the steps executed in accordance with a preferred embodiment to calculate a reputation factor.
  • the three steps A, B and C illustrated in general terms illustrate a collation, calculation and output process used to calculate three different forms of reputation factor in such a preferred embodiment.
  • a reputation factor is to be calculated for a Swicki creator.
  • stage A information pertaining to the number of Swickis created by the person in combination with the number of months each of these Swickis has being in existence is collated.
  • a calculation may be made as to the sum of the number of months each of the Swickis created has been in existence.
  • a contributor to a Swicki may be considered.
  • a count can be made as to the number of Swickis the person involved has been given moderator rights to. Information pertaining to the number of searches completed by this particular person on average in relation to all Swickis available can also be collated.
  • a similar process may also be employed to calculate a reputation factor for a Swicki.
  • stage A of this process a collation of information pertaining to the number of times a Swicki has been installed on a web page is completed, in addition to a count of the number of months the Swicki has been in existence.
  • a reputation factor is provided through multiplying the age of the Swicki in months by the number of times it has been installed on a unique or individual web page.
  • numeric value reputation factor calculated can be output to any further process which requires or uses same.

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  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Finance (AREA)
  • Databases & Information Systems (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • General Engineering & Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Data Mining & Analysis (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)

Abstract

L'invention porte sur un procédé, un système et un appareil pour fournir un facteur de réputation en relation avec une entité ou un moteur de recherche verticale. Ce facteur de réputation peut être utilisé pour évaluer la qualité de la contribution d'une entité à un moteur de recherche verticale, ou la qualité du résultat d'un moteur de recherche verticale. La méthodologie de l'invention est instiguée par l'intermédiaire de l'obtention d'au moins un paramètre d'entrée indicatif de la qualité de la contribution d'une entité ou du résultat d'un moteur de recherche verticale, et l'utilisation ultérieure de ce ou de ces paramètre(s) d'entrée avec une fonction de calcul de réputation pour calculer le facteur de réputation requis.
PCT/NZ2007/000188 2006-07-17 2007-07-17 Procédé de détermination de réputation pour des moteurs de recherche communautaires WO2008010729A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
NZ548606 2006-07-17
NZ54860606 2006-07-17

Publications (1)

Publication Number Publication Date
WO2008010729A1 true WO2008010729A1 (fr) 2008-01-24

Family

ID=38957001

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/NZ2007/000188 WO2008010729A1 (fr) 2006-07-17 2007-07-17 Procédé de détermination de réputation pour des moteurs de recherche communautaires

Country Status (1)

Country Link
WO (1) WO2008010729A1 (fr)

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP1006458A1 (fr) * 1998-12-01 2000-06-07 BRITISH TELECOMMUNICATIONS public limited company Procédés et dispositifs pour le recouvrement d'informations
WO2001027805A2 (fr) * 1999-10-14 2001-04-19 360 Powered Corporation Cartes d'index sur des hotes de reseau pour la recherche, l'evaluation et le classement
US20050071741A1 (en) * 2003-09-30 2005-03-31 Anurag Acharya Information retrieval based on historical data
US20050234877A1 (en) * 2004-04-08 2005-10-20 Yu Philip S System and method for searching using a temporal dimension
US20070038620A1 (en) * 2005-08-10 2007-02-15 Microsoft Corporation Consumer-focused results ordering

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP1006458A1 (fr) * 1998-12-01 2000-06-07 BRITISH TELECOMMUNICATIONS public limited company Procédés et dispositifs pour le recouvrement d'informations
WO2001027805A2 (fr) * 1999-10-14 2001-04-19 360 Powered Corporation Cartes d'index sur des hotes de reseau pour la recherche, l'evaluation et le classement
US20050071741A1 (en) * 2003-09-30 2005-03-31 Anurag Acharya Information retrieval based on historical data
US20050234877A1 (en) * 2004-04-08 2005-10-20 Yu Philip S System and method for searching using a temporal dimension
US20070038620A1 (en) * 2005-08-10 2007-02-15 Microsoft Corporation Consumer-focused results ordering

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