WO2008092398A1 - A method, web server and system for tracing a web user's behavior - Google Patents

Abstract

A method and system for tracing a web user's behavior, the method comprises: based on the user's behavior, establishing the behavior link of the user's behavior; drawing and outputting a web page containing the behavior link. A web server for tracing the web user's behavior comprises: a link establishing module(102) used to establish the behavior link of the user's behavior based on the user's behavior; a web drawing module(104) used to draw and output the web page containing the behavior link outputted by the link establishing module(102).

Description

 Method, website server and system for tracking network user behavior

Technical field

 The present invention relates to the field of the Internet, and more particularly to a method, website server and system for tracking behavior of a network user. Background of the invention

 With the popularity of the Internet, the access to information is increasingly diversified. In order to understand the focus of others on the Internet and extract useful information from the numerous and complicated information, it is necessary to act on the users of the website. Track and display.

 At present, the prior art can display the operations performed by the user a certain period of time on the website, so that the user who logs in later can know the information that the user has paid attention to before. However, the content of the above operations performed by the user is generally displayed in text form, so that the user who logs in later can only view the operations performed by the previous user, and cannot perform the same operation, and cannot constitute a substantial effective tracking; The operations performed on other users in the technology are not displayed in real time, and the user needs to manually refresh, which is not convenient for the user to grasp the latest information in real time.

 From the above, in the prior art, the effectiveness of tracking network user behavior is relatively poor, and the user cannot effectively utilize the network user behavior information. For example, on an existing video sharing website, after a user A logs in to the website, he can see the video name, browsing time, and the like that the user browsed for a period of time, but User A cannot quickly browse to the video through the information.

Therefore, a new method of tracking network user behavior is needed to improve the effectiveness of tracking. Summary of the invention

 In view of this, embodiments of the present invention provide a method, a website server, and a system for tracking network user behavior, which solves the problem of poor performance of tracking network user behavior.

 A web server for tracking network user behavior according to an embodiment of the present invention includes:

 a link creation module for creating a behavior link corresponding to a user behavior;

 a webpage drawing module, configured to generate a webpage including the behavior link.

 A method for tracking behavior of a network user according to an embodiment of the present invention includes: creating a behavior link corresponding to a user behavior;

 Generate a web page that contains the link to the behavior.

 A system for tracking network user behavior according to an embodiment of the present invention includes: a website server, configured to create a behavior link corresponding to a user behavior, and generate a webpage including the behavior link;

 Client, used to display the webpage containing the behavior link.

 As can be seen from the above technical solution, the present invention extracts user behavior according to the recorded user flow log when tracking the behavior of the network user through the website server, and generates a corresponding behavior link in the webpage of the website, and then sends the corresponding behavior link to the client. The user interface displays that the user who logs in to the website can not only learn what operations have been performed by other people who have logged in before, but also click the above behavior link to perform the same operation. Therefore, the present invention solves the problem of tracking network user behavior. The problem of poor effectiveness. BRIEF DESCRIPTION OF THE DRAWINGS

 1 is a schematic structural view of a web server for tracking network user behavior according to an embodiment of the present invention;

2 is a schematic flowchart of a method for tracking network user behavior according to an embodiment of the present invention; 3 is a schematic structural diagram of a website server for tracking network user behavior according to Embodiment 1 of the present invention;

 4 is a schematic flow chart of a method for tracking network user behavior according to Embodiment 1 of the present invention;

 FIG. 5 is a schematic structural diagram of a website server for tracking network user behavior according to Embodiment 2 of the present invention; FIG.

 6 is a schematic flow chart of a method for tracking network user behavior in Embodiment 2 of the present invention;

 7 is a schematic structural diagram of a system for tracking network user behavior on a video sharing website according to an embodiment of the present invention;

 FIG. 8 is a schematic flowchart of a method for tracking network user behavior on a video sharing website according to an embodiment of the present invention. Mode for carrying out the invention

 In order to make the objects, the technical solutions and the advantages of the present invention more comprehensible, the present invention will be further described in detail below with reference to the accompanying drawings. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.

 In the embodiment of the present invention, when tracking the behavior of the network user, the website server extracts the user behavior according to the recorded user flow log, and generates a corresponding behavior link in the webpage of the website, and then sends it to the user interface of the client for display.

 Referring to FIG. 1, FIG. 1 is a schematic structural diagram of a website server for tracking network user behavior according to an embodiment of the present invention. As can be seen from FIG. 1, the website server includes: a link creation module 102 and a web page rendering module 104.

The link creation module 102 is configured to create a behavior link corresponding to the user behavior. The web page rendering module 104 is configured to generate a behavior chain including the output of the link creation module 102. Pick up the webpage.

 Referring to FIG. 2, FIG. 2 is a schematic flowchart of a method for tracking network user behavior according to an embodiment of the present invention. As can be seen from Figure 2, the method includes:

 Step 201: Create a behavior link corresponding to the user behavior.

 Step 202: Generate a webpage that includes the above behavior link.

Embodiment 1

 Referring to FIG. 3, FIG. 3 is a schematic structural diagram of a website server for tracking network user behavior according to Embodiment 1 of the present invention. As can be seen from FIG. 3, the website server includes: a link creation module 302 and a web page rendering module 304. The web server further includes: a behavior management module 301 and a queue management module 303.

 (1) The behavior management module 301 is connected to the link creation module 302, and is mainly used for recording the user behavior in the website after monitoring the user behavior, and sending the user behavior to the link creation module 302.

 (2) The link creation module 302 is connected to the behavior management module 301 and the queue management module 303, and is configured to create a behavior link according to the user behavior sent by the behavior management module 301, and send the created behavior link to the queue management module 303.

 (3) The queue management module 303 is connected to the link creation module 302 and the webpage rendering module 304, and is mainly configured to save the behavior link sent by the link creation module 302 in the link queue, and send the behavior link in the link queue to the webpage drawing. Module 304.

 (4) The webpage drawing module 304 is connected to the queue management module 303, and is mainly used for drawing a webpage including the above-mentioned behavior link according to the behavior link sent by the queue management module 303, and then sending the drawn webpage to the client for display.

 Referring to FIG. 4, FIG. 4 is a schematic flowchart of a method for tracking network user behavior according to Embodiment 1 of the present invention. As can be seen from Figure 4, the method includes:

Step 401: After monitoring the user behavior, the website server utilizes the behavior management module 301. Record the user behavior into the user flow log, and send the user behavior to the link creation module 302. The information contained in the user behavior includes: execution time, execution topic, topic content, subject address, and the like. Here, saving user behavior can facilitate subsequent processing of user behavior, such as: querying a user's behavior, or counting certain user behaviors.

 Step 402: The website server uses the link creation module 302 to create a corresponding behavior link according to the user behavior sent by the behavior management module 301.

 Step 403: The website server uses the queue management module 303 to save the foregoing behavior link in the link queue. For example, the website server saves the created multiple behavior links in a link queue, and sends the behavior link in the link queue to the behavior link. Web page drawing module 304.

 Step 404: The web server uses the webpage drawing module 304 to draw a webpage including the link of the behavior according to the behavior link sent by the queue management module 303, and output the webpage to the user interface in the client for display.

Embodiment 2

 Referring to FIG. 5, FIG. 5 is a schematic structural diagram of a website server for tracking network user behavior according to Embodiment 2 of the present invention. As can be seen from FIG. 5, the website server includes: a behavior management module 501, a link creation module 502, a queue management module 503, and a web page rendering module 504.

 among them:

(1) The behavior management module 501 is connected to the link creation module 502, and is mainly used for real-time recording user behavior in the website, and saving the user behavior into the user flow log, and extracting valid users from the saved user flow log. The behavior, and generates a corresponding code, for the link creation module 502 to create an action link based on the code. The encoded content includes all information related to user behavior, such as: execution time, execution topic, topic content, subject address, and so on. In an exemplary aspect of the present invention, the behavior management module 501 is provided with an extraction time limit T, so that user behavior is extracted from the saved user flow log every certain time T. In one embodiment, the extraction time limit T is 5 minutes, and is extracted every 5 minutes; in another embodiment, the extraction time limit T is 0, and the user behavior is extracted in real time. .

 (2) The link creation module 502 is connected to the behavior management module 501 and the queue management module 503, and is configured to create a behavior link according to the code corresponding to the user behavior generated by the behavior management module 501, and send the created behavior link to the queue management module. 503.

 The process of creating a behavior link by the link creation module 502 in the present invention is similar to a general link creation process, and generating related information such as execution time, execution theme, theme resource, and topic source address of the user behavior in the behavior link, so that when the user When you click on the behavior link in the web page, you can jump to the corresponding topic page.

 (3) The queue management module 503 is connected to the link creation module 502 and the webpage rendering module 504, and is mainly configured to receive the behavior link sent by the link creation module 502, generate a link queue, and extract the behavior link from the link queue, and send the link to the link queue. Web page drawing module 504.

 In the present invention, the extraction of the behavior link by the queue management module 503 may be performed in a timely manner, or in real time, or according to a user's update request, and the extracted behavior link may be a specific time period or a specific number of behavior links. .

 (4) The webpage drawing module 504 is connected to the queue management module 503, and is mainly used for drawing the webpages including the links of the behaviors according to the behavior links sent by the queue management module 503, and then sending the drawn webpages to the client for display.

 Referring to FIG. 6, FIG. 6 is a schematic flowchart of a method for tracking network user behavior according to Embodiment 2 of the present invention. As can be seen from Figure 6, the method specifically includes the following steps:

Step 601: The website server uses the behavior management module 501 to record the user on the website. The various operations performed (ie user behavior) are saved to the user flow log.

 In this embodiment, the behavior management module 501 records the user behavior in real time, and each time the user performs an operation, all relevant information such as the execution time, the execution topic, the theme resource, the topic source address, and the like are immediately recorded and saved in the User flow log.

 Step 602: The website server uses the behavior management module 501 to extract user behavior from the saved user flow log.

 The step may be to extract user behavior from the user flow log periodically, in real time, or according to a user request (such as a web page update request initiated by the client), and the extracted user behavior may be a specific time period or a specific number of user behaviors.

 Preferably, in the first exemplary embodiment of the embodiment, the time for extracting the user's behavior can be set.

 The website server is provided with an extraction time limit T, so that user behavior is extracted from the saved user flow log at regular intervals. For example: Set the extraction time limit T to 5 minutes, the website server extracts user behavior every 5 minutes. Another example: If the value of the extraction time limit T is set to 0, the extraction of user behavior is performed in real time.

 Preferably, in the second exemplary embodiment of the embodiment, the number of extracted user behaviors can also be set.

 (1) The behavior management module 501 extracts all recorded user behaviors from the user flow log, thereby generating behavioral links corresponding to all user behaviors thereafter.

 (2) The behavior management module 501 can also advance n users from the current webpage update time point, for example, n is equal to 10, and determine the last step of their meaningful operation, so that they can be based on the 10 Meaningful operations generate 10 behavioral links.

At this time, the behavior management module 501 further determines whether each of the extracted user behaviors is a valid behavior, and if it is an invalid behavior, further recursive other user behaviors until 10 valid user behaviors are extracted. Step 603: The website server uses the behavior management module 501 to generate a code corresponding to the user behavior, and sends the generated code to the link creation module 502. As described in step 601 above, the recorded user behavior includes execution time, execution topic, topic content, and interest.

 Step 604: The website server uses the link creation module 502 to create a behavior link according to the above code sent by the behavior management module 501, and sends the generated behavior link to the queue management module 503.

 The process of creating a behavior link by the link creation module 502 in the embodiment of the present invention is similar to the general link creation process. Here, the link creation module 502 will execute the user behavior execution time, execution theme, theme resource, and topic source address. The related information is generated in the behavior link, so that when the user clicks the behavior link in the webpage, the user can jump to the corresponding topic page.

 Step 605: The website server uses the queue management module 503 to save the generated behavior link to the link queue.

 In this embodiment, the behavior links stored in the link queue of the queue management module 503 are sorted according to the time of each link, the time and the execution time of the user behavior in step 501, and the code generated in step 503. The execution time contained in the message remains the same.

 Step 606: The web server uses the webpage drawing module 504 to extract the behavior link from the link queue and draw the webpage including the behavior link. The mechanism for generating the behavior link in the webpage is similar to the mechanism of the general link generated in the webpage. of.

 The web page rendering module 504 can extract a particular time period, or a specific number of behavioral links, from the link queue in real time, periodically, or according to a request initiated by the client.

The behavior link in the webpage drawn by the webpage drawing module 504 can be fixed in the webpage. The specific location, or in the form of a circular scroll, can also be presented in other forms.

 The web page drawing module 504 generates dynamic web pages using asynchronous Java scripts and Ajax (Asynchronous JavaScript and XML) technology.

 The webpage rendering module 504 further adds a timer to the generated webpage, and can automatically update periodically, without manual refreshing by the user.

 Step 607: The web server uses the webpage drawing module 504 to send the drawn webpage containing the behavioral link to the client for display.

 When the client receives the webpage and displays it on the user interface, the user can click the behavior link on the webpage, and then directly jump to the topic page corresponding to the behavior link.

 As described above, according to the apparatus and method for tracking network user behavior provided in the embodiment of the present invention, when tracking the behavior of the network user, the website server extracts the user behavior according to the recorded user flow, and is in the webpage of the website. Generate corresponding behavior links, and then send them to the client's user interface for display, so that users who log in to the website can not only learn what other people have performed, but also click the behavior link to perform the same operation, plus timer. The update display can be performed automatically in real time.

 The present invention also provides a system for tracking the behavior of network users. Hereinafter, the system will be described in detail by way of examples.

 Referring to FIG. 7, FIG. 7 is a schematic structural diagram of a system for tracking network user behavior according to an embodiment of the present invention. As can be seen from Figure 7, the system includes: a website server 701 and a client 702.

 The website server 701 is configured to create a behavior link of the user behavior according to the user behavior, and draw and output a webpage including the behavior link.

In an actual application, the website server 701 in the system for tracking network user behavior may use any of the embodiments of the present invention to draw and output a webpage including the behavior link. The client 702 is configured to display a web page containing the behavior link output by the website server 701.

 The user logs into the website through the client 702 and browses the web page of the website to understand the operations performed by other users on the website (ie, user behavior).

 In the following, the present invention will be described in more detail by taking the tracking of user behavior in a video sharing website as an example. However, those skilled in the art will appreciate that the present invention is exemplified by the video sharing network as an example and is not intended to limit the scope of the present invention.

 Since the current practice on the general website is to show what other users did on the site a while ago. But for the user, this kind of information doesn't make much sense. The user can only view the above information, and can't or don't know how to operate to complete the same operation as other users. Accordingly, the present invention proposes a method for displaying and tracking user behavior on a video sharing website, thereby enhancing interaction between users.

 Referring to FIG. 8, FIG. 8 is a schematic flowchart of a method for tracking network user behavior on a video sharing website according to an embodiment of the present invention. As shown in FIG. 8, the method specifically includes the following steps: Step 801: The website server records various operations (ie, user behaviors) performed by the user on the video sharing website, and saves them in the user flow log.

 For example, when user A clicks on a video program 1 on the video sharing website, the website server will record the following information: The specific time of the click operation is performed, the subject of the execution is watching the video program 1, and the theme resource is the video program 1 , and all relevant information such as the source address of the video program 1 on the website.

 Similarly, the web server can also record various behavioral information of other users, such as uploading a video program, commenting on a video program, or leaving a message in a forum.

Preferably, the website server can further write user behaviors into the database of the website server periodically. Of course, in practical applications, there are two user behaviors written to the database. Ways:

 (1) Synchronous mode, that is, when user behavior occurs, the web server directly writes it to the database.

 (2) Asynchronous mode, that is, when user behavior occurs, it is first written to the user flow log and then further written to the database.

 Step 802: The website server extracts user behavior from the saved user flow log. The web server extracts information about the user behavior of the user A from the user flow log, including: execution time, execution topic, subject content, and subject address. For example, if the extraction time limit T set in the web server is 0, then the web server extracts the user behavior in real time. If the web server extracts all of the recorded user behavior from the user's journaling log, the web server will then generate a behavioral link corresponding to the overall user behavior.

 Step 803: The website server generates a code corresponding to the user behavior.

 The web server internally generates a code corresponding to user A's behavior, such as Hypertext Link Markup Language (HTML) encoding. As described above, the code corresponding to the user behavior includes information such as execution time, execution topic, topic content, topic address, and the like.

 Step 804: The website server creates a behavior link of the user A according to the foregoing code. The website server generates the related information of the execution time, the execution theme, the theme resource, the theme source address, and the like of the video 1 on the video sharing website by the user A, and the related information is generated in the behavior link, so that another user B clicks on the webpage. When the user A's behavior is linked, the user can jump to the topic page of the corresponding viewing video program 1.

Step 805: The website server saves the generated behavior link to the link queue. The web server saves the behavior link of each user on the previously created video sharing website to the link queue, and the saved behavior links are sorted according to the time of each link, and the time and the execution time of the user behavior in step 801. And steps The execution time included in the encoded information generated by 803 remains the same.

 Step 806: The website server extracts the behavior link from the link queue, and draws a webpage that includes the behavior link.

 The web server may extract the behavior link from the link queue in real time, or periodically, or according to a request initiated by another user B who subsequently logged in, draw a web page containing the link of the behavior, and display it through the client B.

 Of course, in an actual application, the web server may also extract a behavioral link for a specific time period or a specific number of behavior links from the link queue according to the requirements of the user B, and draw a webpage containing the behavior link, and display it to the user B.

 Step 807: The web server sends the drawn webpage containing the behavior link to the client for display.

 The client of the user B receives the webpage and displays the behavior link of the previously logged-in user on the user interface. When the user B clicks the behavior link on the webpage, the user can directly jump to the topic page corresponding to the behavior link.

 For example, in the video sharing website of the embodiment, if the behavior link corresponds to a previous user A watching the video program 1 , clicking the behavior link may jump to play the video program 1 .

 It should be noted that the typical application of the present invention is not limited to video sharing, and the methods set forth in the present invention may be applied to other similar websites.

 The above is only the preferred embodiment of the present invention, and is not intended to limit the present invention. Any modifications, equivalent substitutions and improvements made within the spirit and principles of the present invention should be included in the protection of the present invention. Within the scope.

Claims

Claim  A website server for tracking behavior of a network user, comprising: a link creation module, configured to create a behavior link corresponding to a user behavior;  a webpage drawing module, configured to generate a webpage including the behavior link.  2. The website server according to claim 1, further comprising:  The behavior management module is configured to record the user behavior and send it to the link creation module after monitoring the user behavior.  The website server according to claim 2, wherein the behavior management module is further configured to set an extraction time limit, extract the recorded user behavior every extraction time limit, and send the record to the link creation module.  The website server according to claim 2, wherein the behavior management module is further configured to extract the recorded user behavior according to the update request of the user and send the same to the link creation module.  The website server according to claim 1, further comprising:  The queue management module is configured to save the behavior link sent by the link creation module in the link queue, and send the behavior link in the link queue to the webpage drawing module.  The website server according to any one of claims 1 to 5, wherein the link creation module is configured to generate a code including user behavior related information according to user behavior, and create the A behavioral link to user behavior. 7. The website server according to claim 6, wherein the link creation module is configured to create a behavior link of the user behavior according to user behavior in real time or periodically. The web server according to claim 6, wherein the webpage rendering module is configured to generate a webpage containing a specific time period or a specific number of behavior links in real time or periodically, or according to a request initiated by the client.  The web server according to claim 8, wherein the webpage rendering module is further configured to add a timer to the generated webpage, and automatically update the generated webpage every timer time.  A method for tracking behavior of a network user, comprising: creating a behavior link corresponding to a user behavior;  Generate a web page that contains the link to the behavior.  11. The method of claim 10, further comprising: recording the user behavior after monitoring user behavior.  12. The method according to claim 11, further comprising: setting an extraction time limit, and extracting the recorded user behavior every extraction time limit.  13. The method according to claim 11, further comprising: extracting the recorded user behavior according to a user update request limit.  14. The method of claim 10, further comprising: saving the behavior link in a link queue.  The method according to any one of claims 10 to 14, wherein the creating a behavior link corresponding to the user behavior comprises:  The link creation module generates a code including information related to the user behavior according to the user behavior, and creates a behavior link of the user behavior according to the code.  The method according to claim 15, wherein the creating a behavior link of the user behavior comprises: the link creation module creating a behavior link of the user behavior according to user behavior in real time or periodically. 17. A method of tracking user behavior of a network according to claim 15, said The web page containing the link to the behavior includes:  The web page drawing module draws and outputs a web page containing a specific time period or a specific number of behavior links in real time or periodically, or according to a request initiated by the client.  18. The method according to claim 17, further comprising: the webpage rendering module adding a timer to the generated webpage, and automatically updating the generated webpage every timer time.  A system for tracking behavior of a network user, comprising: a website server, configured to create a behavior link corresponding to a user behavior, and generate a webpage including the behavior link;  Client, used to display the webpage containing the behavior link.  20. The system according to claim 19, wherein the website server comprises: the website server according to claims 1 to 5.