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WO2007065164A2 - Systeme de navigation associe a des personnages - Google Patents

Systeme de navigation associe a des personnages Download PDF

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Publication number
WO2007065164A2
WO2007065164A2 PCT/US2006/061534 US2006061534W WO2007065164A2 WO 2007065164 A2 WO2007065164 A2 WO 2007065164A2 US 2006061534 W US2006061534 W US 2006061534W WO 2007065164 A2 WO2007065164 A2 WO 2007065164A2
Authority
WO
WIPO (PCT)
Prior art keywords
user
character
information
profile
preferences
Prior art date
Application number
PCT/US2006/061534
Other languages
English (en)
Other versions
WO2007065164A3 (fr
Inventor
Noah Dorrance
Jeff Wasson
Mike Engelhart
Michael Bauer
Original Assignee
Gusto Llc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Gusto Llc filed Critical Gusto Llc
Publication of WO2007065164A2 publication Critical patent/WO2007065164A2/fr
Publication of WO2007065164A3 publication Critical patent/WO2007065164A3/fr

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation

Definitions

  • An object of the instant invention is to provide a system and methods that present information to a consumer that meets general criteria of, or is targeted towards, the consumer. Another object of the invention is to allow the consumer to quickly and easily change the consumer's criteria for the information that is to be presented. Another object of the invention is to provide information to a consumer based upon the "personality" of a character that is selected by the consumer. Still another object of the invention is to provide information to a consumer based upon the "personality" of a character that is selected by the consumer and where the consumer can choose a "personality” that is preset, custom made, or made by another consumer.
  • the above described objects are accomplished through the use of a travel information website that uses a character navigation system and a custom display based upon a character profile.
  • This unique system allows each user to experience the website from different virtual personalities.
  • the characters include preset profiles that, when chosen, change all of the options available on the travel website to reflect that character's personality. In one embodiment, some of the design elements on the website will change as well (e.g. background color or scenery, color scheme, arrangement, etc.).
  • the preset characters include a variety of personality ranges with a corresponding active-link icon for each character.
  • the users are given an option of creating their own character, or logging in to an existing character (i.e. a character that the user has already created).
  • the users are given the option of selecting a character that has been custom built by other users of the website.
  • the user is given the option of toggling/switching between characters. Switching characters re-shuffles all of the preferences and results on the page based upon the particular preferences of the selected character.
  • the users are given the option to use any character as a jumping off point for their own personal characters.
  • the users will inherit all of the character's attributes and any subsequent activity by the user will modify the profile.
  • the attributes collected in a profile are what constitute a character.
  • Profiles are comprised of a number of different pieces of data. These pieces of data can be user entered preferences (Thai food, four star hotels, skiing), user site behavior (what the user looks at on the site, how long they spend on pages, how frequently they look), and specific user ratings and reviews (the user is able to rate all of the various restaurants, hotels, attractions, etc. described on the website from 1-100).
  • Fig. 2 is a sample screen shot of the website of Fig. 1 with a first character selected by a system user.
  • Fig. 5 is a sample screen shot of a pop up tool window of a website of the present invention showing a listing of preset characters and custom characters.
  • Fig. 7 is a sample screen shot of a pop up tool window of the website of Fig. 5 detailing how to change from one character to another.
  • Fig. 9 is a sample screen shot of a website of the present invention showing a lifestyle percentage match being utilized in the context of a review of a hotel.
  • Fig. 10 is a sample screen shot of a website of the present invention showing various lifestyle percentage matches with the user's character and other users/characters.
  • Preferred embodiments of the present invention are described in the context of a travel information website that uses a character navigation system and a custom display based upon a character profile.
  • the navigation system of the preferred embodiments is a web-based computer program located on a computer server that is connected to the internet. The server is accessed by one or more clients (such as a site user's home computer, etc.) via the internet.
  • the navigation system receives and processes client requests and character profile information and then creates and/or displays the custom display in the form of a webpage that is transmitted to the client and that includes or is created from or using information stored in one or more databases located on, connected to, accessed by, or otherwise associated with the server.
  • the character profile information may be stored in a database located on the server, connect to the server, accessed by the server or otherwise associated by the server. It will be appreciated that a portion of a character's profile information may be stored at one location, while another portion may be stored at another location. For example, a portion of a character's profile information may be stored as a cookie on a user's client machine, while another portion is stored on the server. In addition, it will be appreciated that different character's profile information (or portions thereof) may be stored at different locations. For example, preset character profiles (discussed below) may be stored on the server, while custom character profiles (discuss below) might be stored on a user's client machine.
  • Switching characters re-shuffles all of the preferences, information and results on the web page displayed to the user. For example, a user selects Joe Billionaire and decides to look at New York.
  • the character navigation system computer program loads The New York page utilizing the Joe Billionaire character profile information.
  • the first web page displayed could include such categories as Hotels, Restaurants, and Attractions.
  • the five-featured hotels selected by the computer program based upon the Joe Billionaire character profile information might be The Plaza, The Four Seasons, The Ritz, The Carlyle, and the Waldorf Astoria.
  • the three-featured restaurants might be Daniel, Jean-Georges, and The Four Seasons.
  • the three- featured attractions might be the Met, The Frick Collection, and Private Helicopter Tours.
  • the attributes collected in a profile and stored as the character profile information are what constitute a character.
  • Profiles are comprised of a number of different pieces of data. These pieces of data can be user entered preferences (Thai food, four star hotels, skiing), user site behavior (i.e. what the user looks at on the website, how long they spend on pages, how frequently they look - also could be obtained from cookies stored on the user's client machine by other websites), and specific user ratings and reviews (the user is able to rate all of the various restaurants, hotels, attractions, etc. described on the website from 1-100).
  • the characters are defined by default settings that are stored in a database to be accessed by the character navigation system computer program. For example, Joe Millionaire is set to only be shown information about 5 star hotels, very expensive dining options, and art museums. Average Joe is set to 3 star hotels, chain restaurants, and professional football.
  • the third phase involves the computer program interpreting relationships between the user profiles of the user base, characters and products, and between products and products. By taking the editors' choices for each character and comparing them with other actual users who liked the same things (such as by utilizing stored user ratings accessed by the computer program), the system then predicts what the character would like. These correlations are performed in a similar manner to that well known in websites such as Amazon.com that suggest products to its users based upon a user's activity or user profile on the website.
  • Fig. 1 is a flow chart showing an exemplary embodiment of the instant invention in connection with a travel site containing information about Paris France.
  • the user starts out on the "Paris Page" 10 of the website.
  • the user may have landed on Paris Page 10 of the website directly from a web search engine such as Google, or may have been directed to the Paris Page from a home page of the website of the invention. If the user has been directed from the home page for the website, the user may have already selected a character on the prior page, and Paris Page 10 is customized to that specific character. If however, the user has not already selected a character, the user selects a character from various characters 20 offered on the Paris Page. Also, if a character has already been selected the user may toggle between pages for various characters 20.
  • the elements 30 of the page i.e. links 38, color scheme, background, etc. are matched to the character profile by the character navigation system computer program.
  • the user selects from a variety of pages or links 38 to view specific information about Paris. The user can see for example an overview of Paris, featured attractions, hotels, etc.
  • favorites are either favorites that have been assigned by an editor, or by the user himself. These might include the user's favorite hotels, as shown in Fig. 1. If favorites are assigned, the website displays the favorites as "featured" (i.e. featured hotels 50) to the user for selection. If no favorites are assigned, or if the page contains room for additional feature information after favorites are used, featured information may be selected based on other determining factors.
  • featured i.e. featured hotels 50
  • Fig. 1 First, as shown in Fig. 1, additional hotels are selected based upon the descriptor term "budget" which has been assigned to User A. This looks for hotels that are classified as "budget” hotels by the website of the invention. In the example shown in Fig. 1, the website displays (has room for) three hotels total; however, two hotels are already required to be displayed because they are favorites. Since three hotels are classified as "budget", additional determining factors must be used to narrow down to one option.
  • Fig. 1 also shows the selection process for displaying featured hotels for Character D (socialite). As is shown there are two favorites, Descriptors are "Romantic” and “Five Star”. With respect to Character D, shown in Fig. 1, the third hotel is selected based upon user rating. Although determining factors are not shown with respect to Characters B (family of 4) and C (food oriented), in Fig. 1 , similar factors are utilized for each of those characters and will be appreciated by one of ordinary skill in the art. Furthermore, it will be appreciated that an endless number of character options may be offered, and are not limited to the four characters (A, B, C, D) described herein.
  • the character navigation system of a preferred embodiment allows users to select from a set of pre-built characters or from characters that are custom built by the user. Every page includes icons that allow the user to quickly toggle between characters to change the information and design elements of the page to suit the particular character.
  • the website may include a large number of different character profiles that are either preset or custom built by the user (such as tens or hundreds of character options)
  • each page typically includes a more limited number of active-link icons (such as four) that are selected by the user (or the website) as that user's top character choices.
  • the choices of characters that may be selected as a user's top character choices include the preset characters and the characters custom-built by the user, and in addition include characters that have been custom built by other users of the website.
  • users that create custom characters have the option of allowing their characters to be publicly accessible to all other users, or to a select group of users (i.e. "buddies" of the user) that are either invited by the user that created the profile to share the user's profile, or that invite the user to share those other users' profiles (or request the user to share its profile).
  • a pop up tool window 60 displays four character slots (1-4) at the top of window 60.
  • Window 60 displays preset lifestyles 70 with individual preset characters 72, 73, 74, 75, 76, 77, 78, and 79 respectively.
  • Window 60 also displays the user's list of "buddies'" custom made characters 80 that are made by another user.
  • the user may organize different buddies' characters 80 by storing and sorting the characters by various lists 82 (such as golf buddies, ski buddies, work buddies, all buddies, etc.).
  • Window 60 also displays the user's own custom characters (if created).
  • step two the user chooses one of the four character slots (1-4) by selecting the slot with the user's mouse. This primes the slot for promoting a new character or buddy to this position in the character navigation menu.
  • slot 1 has been selected by the user and is highlighted and ready for replacement by another character.
  • each custom character includes an icon representative of the character, this can be a photo or other image that is uploaded or otherwise selected by the user that creates the character profile.
  • the user can simply click an OK button 90 and the selected character is promoted to the slot the user chose on the main character navigation bar so that the user can use that character to obtain information that is targeted to that character's preferences in the manner discussed above. Otherwise, by clicking Cancel or close button 92 the computer program simply returns the character menu to the state it was in before the user opened the lifestyle selection tool.
  • a New York web page 100 shows the new characters selected, including "kelly" character 84 at the top of the page.
  • "kelly" character 84 is selected or toggled by the user, web page 100 shows what information has been picked for "kelly” character 84, in this case in New York City, in display window 110.
  • Display window 110 includes information and links to options such as restaurants 112, outdoor activities 114, available shopping 116 and a map 118 of the area, all of which are displayed by the computer program based upon the character profile information for "kelly" character 84.
  • This feature of the invention allows users to toggle between profiles for its buddies, such that the user may select a particular buddy profile that the user believes will provide useful information for the particular trip the user is planning. For example, the user may select a buddy that the user believes has similar tastes of the user, or that the user believes has superior knowledge of or experience in the particular travel destination. This allows the user to see the travel destination through the eyes of the user's buddy and see what hotels, restaurants, events, etc. the buddy would prefer.
  • the user may use a buddy's profile to create or modify the user's own custom profile.
  • the user uses the buddy's profile as a jumping off point or starting point. The user starts with the buddies profile and modifies that profile to more appropriately reflect the user's own preferences.
  • a user may create buddy groups in which travel plans are made for an entire group together.
  • the profiles of all the buddies in the group are averaged or processed together to create preferences for travel, food, lodging, event, etc. planning for the group as a whole.
  • the profiles of multiple buddies are processed together in a similar manner in which the preferences for a single user are processed to create the recommendations for the user. For example, a group of people desiring to go on a golf trip to Florida will each create their own profile or character on the website. Each of those characters will be combined into a buddy group and the profiles will be combined together to obtain suggestions for hotels, restaurants, golf course, etc. that will best suit the preferences of all of the members of the group as a whole. If certain members have preferences that make specific choices impossible (i.e. one member is allergic to fish), those choices (i.e. sushi restaurants) will not be recommended for the group.
  • User A is really into five-star hotels and only enjoys the best things that money can buy.
  • User A is reading a review of a hotel in a city he has never been to and sees a review written by User B, who has told the system in his profile that he primarily stays in youth hostels and campgrounds.
  • the preferences set by User A in User A's profile are compared by the computer program with the preferences set by User B in User B's profile to create a mathematical comparison as to how similar User A and User B are to each other (for example, if both user's hate art, they might be 100% similar or compatible with respect to that particular preference; if one user likes 5 star hotels and the other likes youth hostiles, they may be 0% similar with respect to that particular preference; in an embodiment of this example an overall similarity can be calculated by averaging together or otherwise processing together all preferences to obtain an overall lifestyle percentage match).
  • a web page 140 displays the details of a particular hotel which can include the address, the average rating, photos, pricing, etc.
  • a user review 150 is displayed that includes the rating and review of another user.
  • a lifestyle percentage match 160 is displayed so that the user can use the lifestyle percentage match 160 when making a decision about the hotel and determining the value of the other user's review.

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Theoretical Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Physics & Mathematics (AREA)
  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Navigation (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

L'invention concerne un système et une méthode permettant de fournir des informations (notamment des informations de voyage concernant une destination) à un consommateur, de sorte que ces informations soient ciblées par rapport aux critères du consommateur. Ces informations sont ciblées ciblées par rapport au consommateur en fonction de la personnalité 'd'un personnage' qui est sélectionné par le consommateur. L'utilisateur peut choisir entre différents personnages pour visualiser des différentes informations qui correspondraient à différents critères associés aux personnages qui présentent des personnalités différentes. Les personnages utilisés par le consommateur peuvent être prédéfinis, créés de manière personnalisée par le consommateur, ou créés par d'autres consommateurs utilisant ce système.
PCT/US2006/061534 2005-12-01 2006-12-01 Systeme de navigation associe a des personnages WO2007065164A2 (fr)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US74141805P 2005-12-01 2005-12-01
US60/741,418 2005-12-01
US80311406P 2006-05-24 2006-05-24
US60/803,114 2006-05-24

Publications (2)

Publication Number Publication Date
WO2007065164A2 true WO2007065164A2 (fr) 2007-06-07
WO2007065164A3 WO2007065164A3 (fr) 2008-01-03

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Family Cites Families (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE10044642A1 (de) * 2000-09-08 2002-03-21 Tfl Ledertechnik Gmbh & Co Kg Gefärbtes Leder und Färbeverfahren für gegerbtes Leder
US20040260781A1 (en) * 2000-12-14 2004-12-23 Shostack Ronald N. Web based dating service with weighted interests matching
US20040093334A1 (en) * 2002-11-13 2004-05-13 Stephen Scherer Profile management system
US20040210661A1 (en) * 2003-01-14 2004-10-21 Thompson Mark Gregory Systems and methods of profiling, matching and optimizing performance of large networks of individuals
US7069308B2 (en) * 2003-06-16 2006-06-27 Friendster, Inc. System, method and apparatus for connecting users in an online computer system based on their relationships within social networks
US20050038876A1 (en) * 2003-08-15 2005-02-17 Aloke Chaudhuri System and method for instant match based on location, presence, personalization and communication
US20050153678A1 (en) * 2004-01-14 2005-07-14 Tiberi Todd J. Method and apparatus for interaction over a network
US7885901B2 (en) * 2004-01-29 2011-02-08 Yahoo! Inc. Method and system for seeding online social network contacts
US7269590B2 (en) * 2004-01-29 2007-09-11 Yahoo! Inc. Method and system for customizing views of information associated with a social network user

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Publication number Publication date
WO2007065164A3 (fr) 2008-01-03

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