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WO2006110472A3 - Website evaluation tool - Google Patents

Website evaluation tool Download PDF

Info

Publication number
WO2006110472A3
WO2006110472A3 PCT/US2006/012870 US2006012870W WO2006110472A3 WO 2006110472 A3 WO2006110472 A3 WO 2006110472A3 US 2006012870 W US2006012870 W US 2006012870W WO 2006110472 A3 WO2006110472 A3 WO 2006110472A3
Authority
WO
WIPO (PCT)
Prior art keywords
eye
user
content page
tracking
content
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/US2006/012870
Other languages
French (fr)
Other versions
WO2006110472A2 (en
Inventor
Agnieszka Bojko
Gavin S Lew
Robert M Schumacher
Kevin Buffardi
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
User Centric Inc
Original Assignee
User Centric Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by User Centric Inc filed Critical User Centric Inc
Publication of WO2006110472A2 publication Critical patent/WO2006110472A2/en
Publication of WO2006110472A3 publication Critical patent/WO2006110472A3/en
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/011—Arrangements for interaction with the human body, e.g. for user immersion in virtual reality
    • G06F3/013—Eye tracking input arrangements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Human Computer Interaction (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • User Interface Of Digital Computer (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

Embodiments of the invention provide a method and apparatus for determining user interactions with specific content on a content page. The method includes tracking eye movement of the user with an eye tracking device, determining a location on the content page that the user is viewing from the monitored eye movements, storing data representative of the tracking or determined location in a database, and analyzing the data to determine a most viewed area on the content page. The apparatus includes an eye tracker, a content display apparatus, and a computer configured to control the operation of the tracker and display, while also running algorithms configured to extract user fixation information from eye tracking data to determine a most viewed area on the content page.
PCT/US2006/012870 2005-04-07 2006-04-07 Website evaluation tool Ceased WO2006110472A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US66980705P 2005-04-07 2005-04-07
US60/669,807 2005-04-07

Publications (2)

Publication Number Publication Date
WO2006110472A2 WO2006110472A2 (en) 2006-10-19
WO2006110472A3 true WO2006110472A3 (en) 2007-04-12

Family

ID=37087524

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2006/012870 Ceased WO2006110472A2 (en) 2005-04-07 2006-04-07 Website evaluation tool

Country Status (1)

Country Link
WO (1) WO2006110472A2 (en)

Families Citing this family (15)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8077915B2 (en) 2007-10-12 2011-12-13 Sony Ericsson Mobile Communications Ab Obtaining information by tracking a user
US8542232B2 (en) 2008-12-28 2013-09-24 Avaya Inc. Method and apparatus for monitoring user attention with a computer-generated virtual environment
US8494215B2 (en) 2009-03-05 2013-07-23 Microsoft Corporation Augmenting a field of view in connection with vision-tracking
US10699235B2 (en) * 2009-05-05 2020-06-30 Oracle America, Inc. System, method and computer readable medium for placing advertisements into web pages
US8943420B2 (en) 2009-06-18 2015-01-27 Microsoft Corporation Augmenting a field of view
US20120191542A1 (en) * 2009-06-24 2012-07-26 Nokia Corporation Method, Apparatuses and Service for Searching
JP5969108B2 (en) * 2012-04-23 2016-08-10 インテル コーポレイション System, method, and computer program for retrieving observed information and associated context using eye movement tracking
WO2014061017A1 (en) * 2012-10-15 2014-04-24 Umoove Services Ltd. System and method for content provision using gaze analysis
CN103841250A (en) * 2012-11-22 2014-06-04 纳讯（青岛）通信有限公司 Mobile phone
CN105359062B (en) * 2013-04-16 2018-08-07 脸谱公司 Eye movement tracks data analysis system and method
JP6753648B2 (en) * 2015-01-20 2020-09-09 ヤフー株式会社 Distribution device, advertising device and distribution method
CN105099892A (en) * 2015-08-07 2015-11-25 许继电气股份有限公司 Information issuing method used for charging pile
US10871821B1 (en) 2015-10-02 2020-12-22 Massachusetts Mutual Life Insurance Company Systems and methods for presenting and modifying interactive content
US10825058B1 (en) * 2015-10-02 2020-11-03 Massachusetts Mutual Life Insurance Company Systems and methods for presenting and modifying interactive content
BE1026133B1 (en) * 2018-03-20 2019-10-23 Eyesee Nv METHOD FOR REGISTERING AND ANALYZING CONSUMER BEHAVIOR

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4595990A (en) * 1980-12-31 1986-06-17 International Business Machines Corporation Eye controlled information transfer
US5886683A (en) * 1996-06-25 1999-03-23 Sun Microsystems, Inc. Method and apparatus for eyetrack-driven information retrieval
US6067565A (en) * 1998-01-15 2000-05-23 Microsoft Corporation Technique for prefetching a web page of potential future interest in lieu of continuing a current information download
US6102870A (en) * 1997-10-16 2000-08-15 The Board Of Trustees Of The Leland Stanford Junior University Method for inferring mental states from eye movements
US6601021B2 (en) * 2000-12-08 2003-07-29 Xerox Corporation System and method for analyzing eyetracker data
US6712468B1 (en) * 2001-12-12 2004-03-30 Gregory T. Edwards Techniques for facilitating use of eye tracking data

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4595990A (en) * 1980-12-31 1986-06-17 International Business Machines Corporation Eye controlled information transfer
US5886683A (en) * 1996-06-25 1999-03-23 Sun Microsystems, Inc. Method and apparatus for eyetrack-driven information retrieval
US6102870A (en) * 1997-10-16 2000-08-15 The Board Of Trustees Of The Leland Stanford Junior University Method for inferring mental states from eye movements
US6067565A (en) * 1998-01-15 2000-05-23 Microsoft Corporation Technique for prefetching a web page of potential future interest in lieu of continuing a current information download
US6601021B2 (en) * 2000-12-08 2003-07-29 Xerox Corporation System and method for analyzing eyetracker data
US6712468B1 (en) * 2001-12-12 2004-03-30 Gregory T. Edwards Techniques for facilitating use of eye tracking data

Also Published As

Publication number Publication date
WO2006110472A2 (en) 2006-10-19

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