WO2006101421A2 - Advertising information displaying device - Google Patents

Abstract

The invention relates to advertising and can be used for visually reproducing a remotely modifiable information in the form of a multimedia visual presentation-supporting means. The aim of said invention is to design a device whose structural design makes it possible to increase the number of persons enabled to visualise the advertising. The invention makes it possible to exclude the dependence of a screen surface area and the possibility of the visualisation thereof from the size of a transport means, wherein the reliability of the optical communication between a projecting unit and the screen, the high quality picture on the screen, the high mobility of the device and a short time for bringing it into operation are preserved. The inventive advertising information displaying device comprises a projector, a screen receiving a light signal therefrom and a transport means provided with said projector arranged therein. The screen is placed outside of the transport means and provided with a supporting structure, wherein a light signal is transmitted directly from the projector to the screen through an opening which is embodied in the transport means body, and is covered by a translucent surface and the projector light flux is equal to or greater than 500 ANSI lm.

Description

 Device for presenting advertising information

The utility model relates to advertising and can be used by visual reproduction of remotely variable information as a means for multimedia visual support for presentations and various kinds of mass events held, for example, in the open air, as well as during advertising campaigns, including in places sales, exhibitions and fairs.

BACKGROUND OF THE INVENTION An advertising and information mobile device is known comprising a van having a side hinged lid covering the side window, loudspeakers installed therein and electronic means containing various bases of audio and video materials, while the van is additionally equipped with a light-shielding screen mounted on the side window, a video projector and a mirror, moreover, a light-transparent screen, a video projector and a mirror have a common optical system (see RF certificate for utility model N ° 13 985, IPC G 09F 21/04, publ. 06/20/2000).

However, in a well-known advertising and information mobile device, the screen is located approximately at the level of human growth, which leads to a decrease in the number of people who can simultaneously observe information on the screen, since with a sufficient concentration of people, for example, at exhibitions or presentations, only the first row of observers will be able to observe information, covering it from the back of standing people. In addition, the known device has a limited screen field, determined by the area of the side window in the van, which also reduces the number of people who can simultaneously observe advertising information on the screen.

A mobile module with an information display is also known, comprising a vehicle equipped with a device supporting a screen onto which an image is transmitted, for example, from a VCR located in a car. In this case, the supporting device is made movable with respect to the car: in the initial position, the supporting device is located behind the rear of the car, and in the working position - in front of its side

SUBSTITUTE SHEET (RULE 26) Crown (see French patent for the invention Ns 2705158, IPC G 09F 21/04, G 09F 7/18, publ. 11/18/1994).

The screen of the known device is also located no higher than the roof of the car, i.e. at the level of human growth, while the screen area is limited by the dimensions of the vehicle (ie, the height of the vehicle) to which the device supporting the screen is attached: in height and in width, for example, by the width of its rear. These factors reduce the number of people who can simultaneously observe information on the screen, due to the limited screen field and access to it. A vehicle with an advertising information carrier is known, which is a van, inside of which at least one cinematic device is located, which, through a mirror, projects a video image onto at least one translucent screen mounted on the van body and visible from the outside vehicle. The device also includes one or more outward speakers and a power source. Additionally, the device is equipped with a group of illuminated panels installed around the vehicle, and illuminating the bulletin board installed on the roof of the car. Thus, the vehicle provides the mobility of the presentation of advertising information on public roads by means of video-audio advertising information (see WIPO patent for invention JYa 9316460, IPC G 09F 19/18, G 09F 21/04, publ. 08/19/1993 .).

However, the screen of the known device is also located no higher than the roof of the car, i.e. at the level of human growth. This reduces the number of people who can simultaneously observe information on the screen due to the limited screen area and access to it, since the screen area is limited by the dimensions of the vehicle, for example, the side or back sides, i.e. the location of the translucent screen.

Also known is a mobile advertising and information device containing a van having a light screen located in a side window, electronic means installed in the van containing various bases of audio and video materials, a video projector and a first mirror having a common optical system with a light screen, it is equipped with a second grain

SUBSTITUTE SHEET (RULE 26) feces having a common optical system with a horizontally mounted video projector, a first mirror and a light-shielding screen, a frame on which the van is rigidly mounted, having a mechanism for connecting it to the chassis of a car or a car trailer and four telescopic supports equipped with a pneumatic drive (see RF certificate for Utility Model N ° 25362, IPC G 09F 21/04, published on September 29, 2002).

A disadvantage of the known device is also the limited visibility of the light screen, since it is at the vehicle level, i.e. at the level of human growth. This makes it difficult to obtain visual information from him at people who are at a considerable distance from the screen, or with a large crowd of people, for example, at exhibitions or presentations, from people who are not in the front row of the audience.

A mobile advertising and information device is known, comprising a van equipped with a window on which a light screen, a video projector and a mirror are mounted, the light screen, a video projector and a mirror having a common optical system, while the van is equipped with a second, third or more windows which are equipped with light-shielding screens, the video projector and light-shielding screens have a common optical system with the ability to switch (see RF certificate for utility model Xb 20802, IPC G 09F 21 / 04, published on November 27, 2001).

A disadvantage of the known device is also the limited visual access to the source of the dissemination of information, namely the screen. The screen area in this case is limited by the window size, which does not allow the use of screens of a larger area than the window area. At the same time, the screen is located at a low height, for example, not exceeding human growth, which also reduces the number of people who can simultaneously observe information on the screen, due to limited access to it with a large crowd of people.

The closest technical solution is the well-known means for multimedia presentation of advertising products, containing a car, inside which there is a projector and a screen, while the projector is located in the rear of the car and is oriented towards the rear door of the car. The projector is mounted on a solid support, to which an aluminum frame is attached, on which a projection screen is located, located in the rear opening of the car

SUBSTITUTE SHEET (RULE 26) la (see German patent for invention JNi-19938330, IPC G 09F 21/04, G 09F 19/18, G 09F 13/02, B 6OR 13/00, B 6OR 11/02, publ. 02.15.2001, )

However, with the known device, the screen area is limited by the size of the rear door and, thus, does not allow the use of screens of a larger area. At the same time, the screen is located at a low height, which also reduces the number of people who can simultaneously observe information on the screen, due to the limited size of the screen field and access to it.

Utility Model Disclosure

The task to which the present utility model is directed is to create a device with a design that provides an increase in the number of people who can simultaneously observe advertising information.

The technical result achieved in solving the problem lies in the absence of a dependence of the screen field area and the possibility of its visual observation on the dimensions of the vehicle, while maintaining reliable optical communication between the projector and the screen and high quality image on the screen, as well as high mobility of the device and small time required to bring it into working condition.

This object is achieved in that in a device for presenting advertising information comprising a projector and a screen onto which a light signal is supplied from the projector, the vehicle, while the projector is located inside the vehicle, according to a utility model, the screen is located outside the vehicle and is equipped with a support device in this case, the light signal is transmitted directly from the projector to the screen through the opening in the vehicle body, covered by a translucent surface, and the light by the projector current is at least 500 ANSI-lm.

It is advisable that the supporting device of the screen was either attached to the vehicle body, or mounted on the supporting surface of the vehicle, or made in the form of a wall mount.

The projector can also be equipped with a support device attached to the vehicle body.

In this case, the screen can be made light-illuminating. In the present description of the utility model, the following terminology is used:

SUBSTITUTE SHEET (RULE 26) - luminous flux - the power of radiant energy, estimated by the visual sensation produced by it (in SI it is measured in lumens, lm) (see, for example, the Soviet Encyclopedic Dictionary / Scientific and Editorial Council: A.M. Prokhorov (previous). -M .: Soviet Encyclopedia, 1981, p. 1189). Those. luminous flux is one of the luminous quantities that evaluates the energy value - the radiation flux, i.e. the power of optical radiation, by the light sensation caused by it [more precisely, by its effect on a selective light detector, the spectral sensitivity of which is determined by the function of the relative spectral light efficiency of radiation V (1); 1 - wavelength of light in vacuum]. Luminous flux is the most important characteristic of a projector. For example, the luminous flux of a professional film projection apparatus is in the range from 350 to 50,000 lm, amateur - at least 50 lm. The largest luminous flux is generated by an electric carbon arc lamp (50,000 lumens), the smaller is produced by a gas discharge (xenon) lamp (15,000 lumens), and even smaller is produced by an incandescent lamp (90 lumens). Therefore, for large cinemas with large-area screens, projectors with arc carbon or xenon lamps are installed; in cinemas of low capacity, as well as in cinema installations for educational, amateur, etc. For this purpose, projectors with an incandescent lamp are used (see, for example, the Great Soviet Encyclopedia, the article "Film Projection Equipment", [access mode: http://encycl.yandex.ru/, 03/10/2005]). Moreover, at present, in the accompanying and technical documentation, the luminous flux of projection devices is indicated in the so-called ANSI lumens, which characterizes the average value of the luminous flux measured in lumens on a control screen with a diagonal of 40 inches with a minimum focal length of the projector’s zoom lens. Measurements are taken at 9 points on the screen and then averaged. The standard for measuring luminous flux in ANSI lumens (ANSI lumens) is used to compare projectors. The method of measuring the luminous flux in ANSI lumens was approved in 1992 by the American National Institute of Standards (ANSI - Аmericс Натіопал Стапдарт Iппитуте) [access mode: http://bolivar.spb.ru/; March 14, 2005];

- a light-transparent screen is a screen that can be viewed from the reverse side of the projector (see, for example, patent for invention of the Russian Federation JYs 2209457, IPC G 03B 21/00, published on July 27, 2003).

SUBSTITUTE SHEET (RULE 26) The technical result in solving the problem is achieved due to the following.

When the screen is executed outside the vehicle, the dependence of the screen area on the dimensions of the vehicle, in particular, the location of the screen, namely the window or opening in the body, as was done with known analogues, disappears, and it becomes possible to increase the screen area and screen height, why the screen is additionally equipped with a supporting device, which can either be attached to the car body or mounted on a supporting surface, and can also be made in the form of mounting e crane on any supporting structure, such as a wall. Such a placement of the screen will, with an increase in the area of the screen and the height of its placement, in turn, increase the number of people simultaneously observing the information on the screen.

However, when placing the screen outside the vehicle, the optical connection between the screen and the projector may be degraded. This is because in this case it will be necessary for the signal from the projector to pass through openings in the vehicle body, for example, through a vacant opening in the rear of the vehicle, or through ... in the body, i.e. Front windshield placement In this case, the opening in the body must be closed with a translucent surface, for example, triplex glass, which is used as the windshield of the vehicle. The presence of such a translucent surface is due to the need to block the ingress of various dust, precipitation, etc. into the vehicle body. In this case, the presence of a protective casing directly on the projector is impractical due to strong heating of the projector and the need for adequate ventilation to cool it. Thus, the light signal from the projector located inside the vehicle must pass to the screen through a translucent surface. Any flat and flat surface will partially reflect and absorb the light signal passing through it. Thus, losses are formed in the power of the light signal passing through this surface. The implementation of the translucent surface will allow the fundamental passage of light.

SUBSTITUTE SHEET (RULE 26) However, with insufficient optical radiation power, the image on the screen will be fuzzy and indistinguishable.

The experimental data indicate the following. The projector was installed inside the vehicle, namely, the Oka passenger car. The screen was placed outside the vehicle on a support device attached to the vehicle body, or was mounted directly on the support surface of the vehicle, for example, ground. The light signal was transmitted through an opening in the vehicle body covered by a translucent surface, namely, the front windshield of the car. During the experiment, projectors with different nominal luminous flux were used in turn. The experimental results are shown in the table.

Observation of the image on the screen was carried out visually by a group of people with normal vision without special means of observation, for example, binoculars. The light signal was transmitted in the dark and in the daytime. At the same time, a projector with a luminous flux of at least 500 ANSI-lm gave high-quality image transmission.

Table Luminous flux, ANSI-lm Image characteristic

200 Image is not bright, objects on the screen are hard to see

300 The contours of graphic objects (letters, numbers) are viewed, the blurred color gamut and the contours of moving objects in a video image 400 The contours of graphic objects are clear enough, the color gamut is dim, the colors are blurry, the color tones are not distinguishable

500 Image is clear, color tones are bright, the contours of moving objects in a video image are clearly visible

The experiment was repeated at different positions of the screen relative to the vehicle. The maximum screen distance from the projector inside the vehicle was 10 m, the minimum 2 m. At the same time, increasing the distance (up to 10 m) revealed a significant deterioration in image quality from a projector with a luminous flux, for example, 400 ANSI-lm. Outlines

SUBSTITUTE SHEET (RULE 26) graphic objects became blurry, the color scheme faded. When using a projector with a luminous flux of 500 ANSI-lm, the high image quality when moving the screen to a distance of 10 m remained unchanged.

To further increase the number of people who can simultaneously observe information on the screen of the proposed device, the screen is proposed to be made light-illuminated, i.e. information on it can be observed from the side opposite to the placement of the vehicle relative to the screen.

The proposed implementation of the device for the distribution of advertising information will allow the vehicle to move either with an already installed screen and projector, or it will be possible to mount them quickly before the start of the presentation or exhibition, which preserves the high mobility of the device and the short time required to bring the device into working condition. In addition, the presence of the supporting device of the projector, attached to the car body, further reduces the time to bring the device into working condition, and also allows the vehicle to move to the place of presentation almost ready to display visual information.

Brief Description of the Drawings

The utility model is illustrated by a drawing, which schematically shows an example embodiment of a device for presenting advertising information, side view.

The positions in the drawing indicate the following: 1 - projector; 2 - screen; 3 - vehicle; 4 - translucent surface; 5 - supporting device of the screen 2; 6 - projector support device 1. The best options for implementing the utility model

A device for presenting advertising information comprises a projector 1, a screen 2, on which a light signal is received from the projector 1, and a vehicle 3.

The projector 1 is located inside the vehicle 3, and the screen 2 is located outside the vehicle 3.

The light signal is transmitted directly from the projector 1 to the screen 2 through the opening in the vehicle body 3, closed by a translucent surface 4, and the light flux of the projector 1 is at least 500 lm.

SUBSTITUTE SHEET (RULE 26) The screen 2 is equipped with a supporting device 5, which is attached to the body of the vehicle 3, or mounted on the supporting surface of the vehicle 3, or made in the form of a wall mount. Screen 2 can be made light-illuminating. The projector 1 can also be equipped with a supporting device 6 attached to the body of the vehicle 3.

As a projector 1, a projector of the Sanyo XT 16 type (Japan) can be used. As screen 2, a screen of the type Rover Computers Rover-Sсrеep (Russia) can be used. A device for presenting advertising information is used as follows.

Vehicle 3 moves to the venue, for example, during an exhibition or presentation. During transportation, the projector 1, screen 2, supporting structures 5 and 6, respectively, of screen 2 and projector 1, can be located inside the vehicle body 3. After placing the vehicle 3 at the place of the advertising campaign, the supporting structures are assembled and installed, for example, attaching them to the body of the vehicle 3, or installing on a supporting surface outside the vehicle 3 (supporting structure 5 of the screen 2). The projector 1 can be connected via a voltage converter to the battery of the vehicle 3, or equipped with an autonomous power source. From the projector 1, information in the form of a light signal through an opening in the back of a vehicle 3, covered by a translucent surface 4, for example, by triplex glass, is fed to a screen 2, which can be positioned at a sufficiently high height, ensuring its simultaneous observation by a sufficiently large number of people. In this case, the display of video information may be accompanied by the transmission of audio information, for example, through means of sound transmission, namely, speakers located, for example, on the vehicle 3.

After the information is shown at the end of the event, the projector 1, screen 2, supporting structures 5 and 6, if necessary, are dismantled and the vehicle 3 can quickly move to another place of information display, providing mobility of the device.

Thus, the proposed device for presenting advertising information can be used as a means for multimedia visual

SUBSTITUTE SHEET (RULE 26) supporting presentations and various kinds of mass events, for example, advertising campaigns held, for example, in the open air. Moreover, the device has high mobility, requires a short time to bring it into working condition, and provides the possibility of simultaneous visual access to advertising information for a wide range of observers, providing reliable optical communication between the projector and the screen and high quality image on the screen.

SUBSTITUTE SHEET (RULE 26)

Claims

USEFUL MODEL FORMULA 1. A device for presenting advertising information comprising a projector and a screen on which a light signal is supplied from the projector, a vehicle, the projector being located inside the vehicle, characterized in that the screen is located outside the vehicle and is equipped with a support device, wherein the light signal transmitted directly from the projector to the screen through an opening in the vehicle body, covered with a translucent surface, and the projector's light output is at least 500 ANSI-lm. 2. The device according to claim 1, characterized in that the screen support device is attached to the vehicle body. 3. The device according to p. 1, characterized in that the supporting device of the screen is mounted on the supporting surface of the vehicle. 4. The device according to p. 1, characterized in that the supporting device of the screen is made in the form of a wall mount. 5. The device according to p. 1, characterized in that the projector is equipped with a supporting device attached to the vehicle body. 6. The device according to p. 1, characterized in that the screen is made of light transmission. SUBSTITUTE SHEET (RULE 26)