WO2006064901A1 - Communication log management method, communication log management system, and communication log management program - Google Patents

Abstract

It is possible to perform analysis for a target narrowed down to an access environment unique to a communication terminal. A communication terminal (3) reads a recording medium (4) containing route information in a non-contact state. When the communication terminal (3) accesses a predetermined target address via a log management address according tot he route information, a predetermined log management server (6) accumulates terminal identification information for identifying the communication terminal (3) and the route information owned by the communication terminal (3). Thus, it is possible to perform various analyses by narrowing the target down to the communication terminal.

Description

 Specification

 Communication log management method, communication log management system, communication log management program

 The present invention relates to a communication log management technique for a communication terminal, and more particularly, to a technique for managing a log when a communication terminal reads information recorded in a recording body in a non-contact state.

 Background art

 [0002] In an environment in which a PC accesses various servers using a communication line such as the Internet, an access log (access history) is collected on the accessed server side. For example, a server operator can aggregate the number of accesses to a website operated by the server operator and the number of accesses to a specific web page within the website to determine how much information is provided. Analyzing whether or not there is. In addition, if the access log is analyzed, the operator can also obtain link source information that causes the PC to reach the server. This information is used as reference information for marketing activities by the site operator.

 Patent Document 1: Japanese Patent Laid-Open No. 8-106408

 Disclosure of the invention

 Problems to be solved by the invention

 [0003] Currently, opportunities to browse web pages using mobile communication terminals such as mobile phones and PHS (registered trademark) are increasing. One reason for this is the development of mobile communication terminals pre-installed with 2D code scanners, which are becoming increasingly popular in Japan. In the past, it was necessary to manually enter the access URL using the numeric keypad of a mobile phone, and it was very troublesome to access a specific web page. At present, if a two-dimensional code that holds information about the URL to be accessed is scanned by a mobile communication terminal, the target WEB page can be easily accessed.

[0004] As the access environment for websites has changed in this way, it is not possible to perform detailed analysis of users simply by counting access logs using conventional methods. There was a problem. In particular, access from various communication terminals in recent years often changes from outside, on a train, or in a specific store. I have to develop various marketing strategies. However, at present, in order to conduct such targeted analysis, it is necessary to rely on a market research method, which increases the cost of investigation and makes it possible to deal specifically with individual users. There was a problem.

 [0005] The present invention has been made in view of the above problems, and can accurately analyze behavioral characteristics of a user or the like accessed from a communication terminal using a recording medium and propose various marketing strategies. The purpose is to provide a log management method.

 Means for solving the problem

 [0006] In particular, in the future, the present inventor will need to make a prayer targeted to these users in an environment where the number of users who actively use a distributed recording medium such as a two-dimensional code or an IC tag increases. As a result of earnest research, it became clear that the problem could be solved by the following means.

 [0007] (1) a communication terminal that reads a recording medium including route information in a non-contact state accesses a predetermined target address via a log management address based on the route information; and the communication When the terminal passes through the log management address, a predetermined log management server is provided. The terminal identification information for identifying the communication terminal and the path information possessed by the communication terminal are stored. Communication log management method for communication terminals.

 [0008] (2) In the above (1), communication of a communication terminal characterized by using terminal-specific information that is attached to the communication terminal and automatically transmitted during external access as the terminal identification information Log management method.

 [0009] (3) In the above (1) or (2), the log management server includes a step of aggregating the route information based on the terminal identification information. Method.

(4) In the above (3), the log management server includes a step of generating movement relationship information between the plurality of target addresses based on the route information collected based on the terminal identification information. A communication log management method for a communication terminal, comprising: [0011] (5) In the above (3) or (4), the log management server distributes the recording medium between a plurality of distribution media based on the path information aggregated based on the terminal identification information. A communication log management method for a communication terminal, comprising the step of generating movement relation information.

 [0012] (6) In any one of the above (1) to (5), the log management server includes a step of aggregating the path information based on issuer information that issued the recording body. A communication log management method for a communication terminal.

[0013] (7) In any one of the above (1) to (6), the log management server includes a step of aggregating the path information based on a distribution medium on which the recording body is distributed. Communication log management method for communication terminals.

(8) In the above (7), the log management server uses the path information aggregated based on the distribution medium for each target address accessed from the recording medium in the distribution medium. A communication log management method for a communication terminal, comprising a step of generating access frequency information.

[0015] (9) In any of the above (1) to (8), the log management server includes a step of aggregating the route information based on the target address. Log management method.

 [0016] (10) In the above (9), the log management server uses the route information collected based on the target address to access frequency information for each of a plurality of distribution media that are the source of the target address. A communication port management method for a communication terminal, comprising the step of:

 [0017] (11) In any one of the above (1) to (10), the log management server includes a step of transmitting the route information in response to a request from a third-party communication terminal. Communication log management method.

(12) A communication log management system for managing a communication log by a communication terminal by a server, a transmission / reception unit that accepts access from a communication terminal that reads the route information recorded in the recording body in a contactless manner; A transfer processing unit that transfers the communication terminal to a destination address based on the path information; terminal identification information that can identify the communication terminal; and the communication A communication log management system for a communication terminal, comprising: a log accumulation processing unit that accumulates the route information of the terminal in a database.

 [0019] (13) In the above (12), the log accumulation processing unit uses, as the terminal identification information, terminal-specific information that is attached to the communication terminal and is automatically transmitted when externally accessed. A communication log management system for communication terminals.

 [0020] (14) In the above (12) or (13), a communication log management of a communication terminal, further comprising: a terminal-by-terminal analysis processing unit that aggregates the route information based on the terminal identification information system.

 [0021] (15) In the above (14), the terminal-specific analysis processing unit generates movement relationship information of a plurality of the target addresses based on the route information tabulated based on the terminal identification information. A communication log management system for a communication terminal.

[0022] (16) In the above (14) or (15), a plurality of distribution media in which the terminal-by-terminal analysis processing unit distributes the recording body based on the route information aggregated based on the terminal identification information Communication log management system for communication terminals, characterized by generating movement relation information

[0023] (17) In any one of the above (12) to (16), it further includes an issuer-specific analysis processing unit that aggregates the route information based on the issuer information that issued the record. A communication log management system for communication terminals.

[0024] (18) In any one of the above (12) to (17), an analysis processing unit for each medium that further aggregates the path information based on a distribution medium on which the recording body is distributed is provided. Communication log management system for communication terminals.

(19) In the above (18), for each target address accessed by the recording medium in the distribution medium, the medium-by-medium analysis processing unit uses the path information aggregated based on the distribution medium. A communication log management system for a communication terminal, characterized by generating access frequency information.

[0026] (20) In any one of the above (12) to (19), the communication terminal further includes a destination-specific analysis processing unit that counts the route information based on the target address. Communication log management system. [0027] (21) In the above (20), the destination-by-destination analysis processing unit determines, for each of a plurality of distribution media serving as a source of the target address, based on the route information tabulated based on the target address. A communication log management system for a communication terminal, characterized by generating access frequency information.

 [0028] (22) In any of the above (12) to (20), the communication terminal further includes a log transmission processing unit that transmits the route information in response to a request from a third party communication terminal. Communication log management system.

 [0029] (23) The communication log management system for a communication terminal according to any one of (12) to (22), wherein the recording body is imaging information.

 [0030] (24) The communication log management system for a communication terminal according to any one of (12) to (23), wherein the recording body is an IC tag.

 [0031] (25) A step in which a communication terminal that has read a recording medium including route information in a non-contact state accesses a predetermined target address based on the route information, and the communication terminal uses the target address as the target address. A communication log management for a communication terminal, comprising: a step of storing a terminal identification information for identifying the communication terminal and the route information possessed by the communication terminal when a predetermined log management server accesses the terminal; Method.

 [0032] (26) A communication log management program that is executed by a server to manage a communication log, and accepts a communication request from a communication terminal that has read a recording medium including route information in a non-contact state; Transferring to a predetermined target address based on the route information transmitted from the communication terminal, and storing terminal identification information for identifying the communication terminal and the route information possessed by the communication terminal. A communication log management program for a communication terminal.

[0033] (27) The communication terminal accesses a predetermined first target address, the communication terminal accesses the second target address via the first target address, and the communication terminal uses the first target address. A predetermined log management server storing terminal identification information for identifying the communication terminal and movement history between the first target address and the second target address when accessing the first and second target addresses; The correlation level between the first target address and the second target address is determined based on the terminal identification information and the movement history. A communication log management method for a communication terminal, comprising the step of: setting for each communication terminal.

 [0034] (28) In the above (27), the correlation level between the first and second target addresses is set based on the number of movements between the first and second target addresses. Communication log management method for communication terminals.

 [0035] (29) In the above (27) or (28), the transition amount of the correlation level between the first and second target addresses varies depending on the access path of the communication terminal to the first target address. A communication log management method for a communication terminal.

 [0036] (30) In the above (29), the access terminal for the first target address includes a case where the communication terminal reads and accesses a predetermined recording body in a non-contact state. Communication log management method.

 [0037] (31) In any one of (27) to (30), when the communication terminal accesses a specific target address, the communication terminal is selected based on a correlation level with respect to the specific target address. A communication log management method for a communication terminal, characterized in that link information to another target address is transmitted to the communication terminal.

 [0038] (32) The communication terminal according to any one of (27) to (31), further including a step of generating an average correlation level based on the correlation levels of the plurality of communication terminals. Communication log management method.

 [0039] (33) A communication log management system for managing a communication log by a communication terminal by a server, and accepting an access to the first target address by the communication terminal, and a second target address via the first target address A transmission / reception unit that receives access to the terminal, and when the communication terminal accesses the first and second target addresses, terminal identification information for identifying the communication terminal and movement between the first target address and the second target address A log accumulation processing unit for accumulating a history; a correlation level processing unit for setting a correlation level between the first target address and the second target address for each communication terminal based on the terminal identification information and the movement history; A communication log management system for a communication terminal.

(34) In the above (33), the correlation level processing unit performs the first target address and the A communication log management system for a communication terminal, characterized in that the correlation level is set corresponding to the number of movements between second target addresses.

[0041] (35) In the above (33) or (34), the correlation level processing unit determines whether the correlation between the first and second target addresses is based on the access path of the communication terminal to the first target address. A communication log management system for a communication terminal, characterized in that the transition amount of the correlation level is varied.

 [0042] (36) In the above (35), the access terminal for the first target address includes a case where the communication terminal reads and accesses a predetermined recording body in a non-contact state. Communication log management system.

[0043] (37) In any one of (33) to (36), when the communication terminal accesses a specific target address, the transmission / reception unit increases or decreases a correlation level with respect to the specific target address. A communication log management system for a communication terminal, wherein link information to another destination address selected based on the information is transmitted to the communication terminal.

[0044] (38) In any one of (33) to (37), the correlation level processing unit generates an average correlation level obtained by averaging the correlation levels of a plurality of the communication terminals. Communication log management system for communication terminals.

 The invention's effect

 [0045] According to the present invention, it is possible to achieve an excellent effect of enabling communication log management in consideration of a unique access environment of a communication terminal.

 BEST MODE FOR CARRYING OUT THE INVENTION

Hereinafter, examples of embodiments of the present invention will be described in detail with reference to the drawings.

FIG. 1 shows the configuration of the entire system 1 for realizing the communication log management method and log management system according to the first embodiment of the present invention. This overall system 1 is a mobile phone 3 that can be connected to a public communication network 2 such as the Internet, a 2D code 4 that is scanned in a contactless manner by the mobile phone 3, and a magazine that distributes the 2D code 4. A medium 5, a communication log management server 6 accessed from the mobile phone 3, and a target server 7 accessed by the mobile phone 3 after passing through the communication log management server 6 are provided. Note that the types and number of these devices are not limited to the example shown in FIG. In addition, the communication log management service The server 6 and the target server 7 may be shared.

 [0048] FIG. 2 is a block diagram showing a hardware configuration of the log management system 100 according to the first embodiment of the present invention. The log management system 100 is realized by the log management server 6, and specifically includes a control unit 110, a storage unit 120, a display unit 130, an operation unit 140, an audio input / output unit 150, and a communication interface 160. These forces are connected via a bus 170 for exchanging signals with each other.

 [0049] The control unit 110 is a CPU, and controls the above-described units and performs various arithmetic processes according to a program. The storage unit 120 stores various programs and parameters that control the basic operation of the log management system 100, RAM that temporarily stores programs and data as a work area, stores a large amount of data, and a database. A disk-type recording medium such as a hard disk is provided. The display unit 130 includes a CRT display, a liquid crystal display, an organic EL display, and the like, and displays various image information. The operation unit 140 includes an operation keyboard and the like, and inputs various commands and data. The voice input / output unit 150 includes a microphone that inputs voice, a speaker that outputs voice, and the like. The communication interface 160 is connected to the public communication network 2 via a LAN or the like, and is an interface for communicating with the mobile phone 3, a PC, a server, or the like.

 FIG. 3 is a block diagram showing a functional configuration of the log management system 100. The log management system 100 includes a transmission / reception unit 210 that accepts access from the mobile phone 3, and a transfer processing unit that forwards the access destination of the mobile phone 3 to a predetermined target address based on the route information transmitted from the mobile phone 3. 220, a log accumulation processing unit 230 that accumulates mobile phone terminal specific information and route information in a database, and an analysis processing unit for each terminal that analyzes the information 24 0 · analysis processing unit for each issuer 250 · medium Separate analysis processing unit 260 · A destination analysis processing unit 270, and a log transmission processing unit 280 that transmits accumulated information and log analysis results to the outside upon request. These specific functions will be described in detail at the stage of the log analysis method described later.

 [0051] Next, a route information accumulation procedure in the log management method by the log management system 100 will be described in detail with reference to FIG.

[0052] First, in step 300, the distribution in which the two-dimensional code 4 including the route information is printed. Medium 5 is distributed. As shown in Fig. 5 (A) and (B), the route information 41 of the two-dimensional code 4 includes management address information 42, destination address identification information 44, issuer identification information 46, and distribution medium identification information 48. Contains. The management address information 42 is an address on the Internet for the mobile phone 3 that has scanned the two-dimensional code 4 to access the log management system 100, and is a URL including a specific domain. The target address identification information 44 is for specifying a URL that should finally be reached via the log management system 100, and here, an ID assigned to each target address is used. As shown in (B), the destination URL information may be included directly. The issuer identification information 46 is used to identify the company that issued the two-dimensional code 4, that is, the company that wants to read the two-dimensional code 4, and uses an ID assigned in advance for each company. ing. The distribution medium identification information 48 identifies the distribution medium 5 on which the two-dimensional code 4 is printed, and uses an ID allocated in advance for each distribution medium. Although (A) shows the case where various information is managed using the Internet domain and the directory structure below it, each information is provided to a predetermined program as shown in (B). By doing so, it is also possible to manage the route information. Of course, the entire URL can be considered as management address information. Although not particularly shown here, the Internet domain is not stored directly in the application side on the mobile phone 3 side, but it is not included in the 2D code 4 directly. It is also possible to combine the route information on the dimension code 4 side to access a predetermined target address.

Returning to FIG. 4, in step 302, the user of the mobile phone 3 uses the 2D code scanner built in the mobile phone 3 to contact the 2D code 4 printed on the distribution medium 5 in a non-contact state. Scan with. As a result, in step 304, the route information 41 is read into the mobile phone 3, and the mobile phone 3 is read from the log management system 100 (log management server 6) based on the management address information 42 by a built-in predetermined program. ) To access the transceiver 210. In step 306, in the log management server 6, the transfer processing unit 220 analyzes the route information 41, specifies the target address based on the target address identification information 44, and sends the redirect information for transferring to the target address to the mobile terminal. To 3 And execute the transfer. As a result, in step 308, the mobile terminal 3 automatically accesses the target server 7, and necessary information is displayed on the screen of the mobile phone 3.

On the other hand, in the log management system 100 that executes the transfer process, in step 310, the mouth accumulation processing unit 230 identifies the terminal-specific information that can identify the mobile phone 3, and the route information transmitted from the mobile phone 3. Accumulate 41 in the database. This terminal-specific information is information that is automatically transmitted to the transmission / reception unit 210 when the mobile phone 3 accesses the transmission / reception unit 210. Since this information is different for each mobile phone 3 terminal, each mobile phone 3 can be identified.

 [0055] As shown in FIG. 6, the database 400 includes terminal-specific information 402, management address information.

 41, destination address identification information 44, issuer identification information 46, distribution medium identification information 48, and a time stamp 404 indicating the time when these pieces of information are registered are stored in association with each other. Therefore, each time the mobile phone 3 accesses a predetermined target address via the log management address, the route information 41 is sequentially stored in the database 400. In FIG. 6, specific issuer names and distribution media names are stored in the database. However, the present invention is not limited to this, and only the management ID preset for each issuer may be stored. Les.

Next, a method for analyzing the accumulated route information will be described.

[0057] The terminal-specific analysis processing unit 240 totals the route information 41 for each terminal-specific information 402 accumulated in the database 400. For example, as shown in Fig. 7, a single mobile phone 3 scans various types of 2D codes 4, and via the log management server 6, it is called Company A site, Company B site, Company C site, Company D site. Consider the case of accessing in order. When the route information 41 stored in the database 400 is aggregated by the device-specific information 402 of the mobile phone 3 and rearranged in the order of time stamps, for example, as shown in FIG. 8 (A), Company A, Company B, and C The log management system 100 can grasp that the access was made in the order of the company and company D sites. In other words, it becomes clear that the user of mobile phone 3 became interested in Company C's site after being interested in Company B's site, and then became interested in Company D's site. As described above, when aggregation is performed based on the terminal-specific information 402, it is possible to obtain movement relation information between target addresses. As a result, as shown in Fig. 8 (B), a specific website, such as company D, is accessed immediately after visiting company A, company B, company C, and company D. By counting the number of cases The strength of the relationship between the websites can be analyzed. Here, the thickness of the connecting line (arrow) indicates that the most users are accessing the D company site using the 2D code 4 immediately before accessing the D company site. Yes. The more repeaters your company has, the clearer the site is. Although illustration is omitted here, it is also possible to analyze the correlation between issuers, not just the target addresses, and reach a specific target address from multiple target addresses, etc. In addition to the correlation, it is possible to analyze the correlation of moving from a specific target address to multiple target addresses.

In the terminal-specific analysis processing unit 240, the movement relations among the distribution media can be aggregated in the same manner as the movement relations between the target addresses are analyzed. For example, as shown in FIG. 9 (A), if the tabulation is performed based on the terminal unique number 402, a specific mobile phone 3 assigns a 2D code 4 in the order of A magazine, B magazine, C magazine, and D magazine. The log management system 100 can grasp that it has been scanned. In other words, it becomes clear that the user of the mobile phone 3 became interested in the C magazine after becoming interested in the B magazine, and then became interested in the D magazine. As described above, when the tabulation is performed based on the terminal specific information 402, it is possible to obtain movement relationship information between distribution media. As a result, as shown in Fig. 9 (B), for example, by counting the number of accesses to D magazine immediately after reading A magazine, B magazine, C magazine, and D magazine, The strength of the relationship can be analyzed. Here, most users scan with D magazine using 2D code 4 and then scan again with D magazine using 2D code 4. If there is a lot of movement between the same magazines, it becomes clear that the magazine has gained high trust. In this example, A magazine and B magazine are used to analyze the movement relationship between magazine types by giving different identification information for each type of distribution media. Different identification information may be given for each. In this way, it is possible to analyze the movement relationship of individual media and the scan history of the media itself. For example, by assigning individual identification information to a book in a library or the like and scanning it with the mobile phone 3, it is possible to analyze the current state of the individual magazine. For example, it is possible to manage the status of loaned or returned items by scanning with the mobile phone 3 managed by the library. The mobile phone with GPS function 3 You can also analyze the lending area of individual books by letting you do it.

 The issuer-specific analysis processing unit 250 totals route information 41 for each issuer identification information 46 stored in the database 400. For example, as shown in Fig. 10, a variety of mobile phones 3 are connected to A magazine, B magazine, and C magazine for multiple product introduction WEB pages (target addresses) on a shopping site operated by company A, which is the publisher. Suppose that 2D code 4 in a D magazine is scanned and accessed. As shown in Fig. 11 (A), if the route information 41 is aggregated based on the publisher identification information 46, the number of accesses to the product introduction WEB page in Company A's website is compared and analyzed. can do. Here, the access quantity is expressed as the size of a circle. As a result, it is possible to build a marketing strategy targeting three mobile phone users, especially those who are used to using scanners. In addition, as shown in Fig. 11 (B), it is possible to analyze which distribution media (AD magazines) are frequently accessed from this entire shopping site. Here, the number of accesses is expressed by the size of the book. Due to the large number of accesses from D magazines, Company A can make a decision that it should intensively and actively post 2D codes in D magazines.

 The medium-by-medium analysis processing unit 260 totals the path information 41 for each distribution medium identification information (medium ID) 48 accumulated in the database 400. For example, as shown in FIG. 12, consider a case where a plurality of two-dimensional codes 4 having different target addresses are printed in one fashion magazine. The mobile phone 3 scans the 2D code 4 printed together with the introduced clothing and sells each clothing online. Company A, Company B, Company C, Company D You can access the page and purchase the necessary products. As shown in Fig. 13, by collecting route information 41 based on distribution media identification information 46 and analyzing access information for each target address, readers of fashion magazines are interested in which company's WEB page. You can analyze what you have. Here, it is clear that the number of accesses to Company D's site is the largest, so for example, the product power offered on Company D's site can be understood that it is currently popular among mobile phone 3 users. .

The destination analysis processing unit 270 aggregates the route information 41 for each destination address identification information 44 stored in the database 400. For example, as shown in Figure 14, a specific web page Suppose that various mobile phones 3 access the 2D code 4 in A magazine, B magazine, C magazine, D magazine, etc. by scanning the 2D code (target address). As shown in FIG. 15, if the route information 41 is aggregated based on the target address identification information 44, the number of accesses from each magazine can be analyzed for the WEB page. Based on this analysis, it is possible to support the decision-making regarding the cooperation strategy between specific web pages and distribution media.

[0062] Next, a method for providing these analysis results will be described.

[0063] In the log management system 100 of this embodiment, a password is also provided to the issuer, the media distributor, and the like together with their IDs. When the issuer or the media distributor accesses the log management server 6 using his / her own PC, the log transmission processing unit in the log management server 6 sends a login screen to the PC. When the issuer enters the ID and password on the login screen, the analysis processing unit 250 for each issuer automatically summarizes the route information 41 and sends the analysis result to the PC. For example, the issuer displays the access status of the 2D code 4 managed by the issuer on the PC display, and it is possible to visually grasp them. Similarly, when a magazine publisher logs in to the log management server 6 using the distribution medium ID and password for managing the distribution medium, the medium-based analysis processing unit 260 automatically starts analyzing the path information 41, and the PC The analysis results are displayed on the display. In addition, on these screens, buttons for starting various analysis processing units such as the terminal-specific analysis processing unit 240 are prepared, and various analyzes as shown in FIGS. 7 to 15 can be performed depending on the purpose. I can do it.

[0064] According to the log management system 100 of the present embodiment, by using the two-dimensional code 4, the scanning preference of the mobile phone 3, the movement relationship between distribution media such as magazines, and the distribution media It will be possible to carry out new analyzes that have never existed, such as moving relationships with websites. In particular, since the individual behavior characteristics can be analyzed using the terminal-specific information of the mobile phone 3, more specific analysis such as grasping the unique user of the mobile phone can be performed. In addition, in order to execute a wide range of marketing, the log management system side can set keywords for marketing statistics in advance for each issued 2D code. It is. For example, as shown in Figure 16 (A), Mobile phone 3 receives a 2D code with the keyword “soccer” twice, then once with a 2D code with the keyword “golf”, and again a 2D code with the keyword “soccer” Given that the phone is scanned once, it can be seen that this mobile phone user generally likes soccer. Therefore, if this information is provided to the target server as needed, it is possible to automatically customize and distribute information about soccer from the website side at the next access. It is desirable to automatically transmit these keyword histories to the target server when executing the transfer process. Similarly, as shown in Fig. 16 (B), it is possible to analyze the characteristics of users who visit the company's site by aggregating the keywords of mobile phone users who visit the company's site. In this figure, it can be seen that mobile phone users who have the keyword soccer are the most visited.

[0065] In particular, in the present embodiment, the terminal-specific information that is automatically transmitted when accessing the server is used to identify the mobile phone 3, so that the mobile phone 3's phone number and E It is possible to carry out marketing without acquiring privacy-related information such as a service address. Also, mobile phone 3 users can scan their 2D codes with peace of mind because they do not need to enter phone numbers or email addresses when accessing websites. To further prevent leakage of privacy, the terminal identification number is irreversibly encrypted and then stored in the database so that a third party cannot identify the mobile phone 3 afterwards. It is also desirable to keep it. In this case, it is desirable to change the key of 喑 号 ー 匕 regularly.

[0066] Next, a second embodiment of the present invention will be described with reference to FIG. FIG. 17 shows the configuration of the entire system 501 for realizing the communication log management system of this embodiment. The entire system 501 is a mobile phone 503 that can be connected to a public communication network 502 such as the Internet, a two-dimensional code 504 that is scanned in a contactless manner by the mobile phone 503, and a magazine that distributes a two-dimensional code 504. A portal site management server 507 accessed from the medium 505, the mobile phone 503, and a communication log management server 506 for analyzing the access history of the portal site management server 507 are provided. When the communication log management server 500 and the portal site management server 507 are shared on one hardware Is also possible. Note that the hardware configuration and the like of each of the servers 506 and 507 are the same as those already described in the first embodiment, and thus description thereof is omitted here.

FIG. 18 shows a functional configuration of a communication log management system 600 according to the second embodiment. The log management system 600 includes a transmission / reception unit 610 that accepts access to a target address from the mobile phone 503, a log storage processing unit 630 that stores terminal-specific information of the mobile phone 503 and movement history between target addresses in a database. Correlation level processing unit 640 that sets the correlation level between target addresses for each mobile phone 503, and category setting unit 650 that automatically sets the portal site category based on the setting result of correlation level processing unit 640. Is provided.

 [0068] The transmission / reception unit 610 functions as a so-called WEB server. For example, the transmission / reception unit 610 receives a request for the first target address transmitted from the mobile phone 503, and stores the first target address stored in the first target address. The content information is transmitted to the mobile phone 503. Further, when the request for the second target address is received continuously, the second content information stored in the second target address is transmitted to the mobile phone 503. In this way, the transmission / reception 610 manages reception of multiple target addresses and content distribution.

 The log accumulation processing unit 630 sequentially accumulates movement history information based on requests received by the transmission / reception unit 610. Specifically, when a predetermined target address is accessed, the log accumulation processing unit 630 displays the target address, the terminal-specific information of the accessed mobile phone 503, and the access route to the target address (information on where the access was made). save. The access path includes, for example, access by scanning a two-dimensional code 504 printed on a distribution medium 505 such as a magazine. In this case, by storing the identification information stored in advance in the two-dimensional code 504, it is possible to determine whether or not the access is from the two-dimensional code 504. If the target address is accessed via a link for other mobile terminal content, the access source address is stored. As described above, the log storage processing unit 630 stores the target address and its access route together, so that the movement history and access route of the mobile phone 503 can be stored simultaneously.

[0070] The correlation level processing unit 640 uses the movement history accumulated in the log accumulation processing unit 630 to numerically set the correlation level between a plurality of target addresses as shown in FIG. 19 (A). To do. In the present embodiment, the smaller the numerical value, the higher the correlation level. In the figure, since the correlation level number is proportional to the distance between the target addresses, the closer the distance between the target addresses, the stronger the relationship. For example, the correlation level of “target address A—target address B” is 20, and the correlation level of “target address A—target address C” is 10. It can be seen that address C has a stronger relationship.

 The correlation level is set by the correlation level processing unit 640 according to the following procedure. In this embodiment, the initial setting of the correlation level is 20 points, and the correlation level 20 of “target address A—target address B” corresponds to this. When a movement history that means that a given mobile phone 503A has moved from the target address A to the target address B is stored in the log storage processing unit 630, the correlation level processing unit 640 stores a preset transition parameter (transition Amount) = “_ 1 point / 1 move” is used, and the correlation level of “target address A—target address B” is shifted to 19 points. For example, if “target address A—target address B” is moved three times, the correlation level is changed to 20—3 = 17 points. As a result, the correlation level is dynamically set between the various target addresses, and the correlation level between the two becomes higher as the movement becomes more frequent.

 [0072] In FIG. 19 (A), a certain restriction is placed on the correlation between the target addresses A to K. Specifically, destination addresses A, E, and I are defined as upper destination addresses, and other destination addresses are defined as lower destination addresses. Lower destination addresses can be moved to higher destination addresses (holding the correlation level). Yes) In principle, 1S lower-level target address movement (maintaining correlation level) is not allowed. On the other hand, the higher-order destination address can be moved between lower-order destination addresses and between higher-order destination addresses. In this way, if the correlation level setting is limited in advance, it is possible to avoid complication of calculation, and the processing speed of communication log management can be improved. Of course, it is possible to freely move between all the target addresses, and to store the entire movement history and calculate the correlation level.

[0073] Further, the present correlation level processing unit 640 can set a plurality of transition parameters. For example, destination address A (which is the first destination address) to destination address B ( When calculating the correlation level based on the movement history to the second destination address), the access route to the first destination address is referenced as a condition for determining transition parameters. For example, as shown in Fig. 19 (B), when the mobile phone 503B scans the 2D code 504 and accesses the target address A, the movement history immediately after that (from the target address A to the target address B) The correlation level is set by automatically selecting the 2D code transition parameter (= -5 points) that is not the normal transition parameter (= _ 1 point). As a result, if the correlation level of “target address A—target address B” is 20, the correlation level transitions to 15 in one movement history.

 [0074] When setting the correlation level between target addresses in this way, the transition parameter can be changed by referring to the access route to the target address (first target address) serving as the base point. It is possible to automatically change the correlation level according to the user's preference, or to change the correlation level according to the request of the company that distributes the 2D code 504. By storing these transition parameters in the recording medium in advance in the two-dimensional code 504, IC tag, etc., it is possible to change the correlation level consciously on the issuer side of the recording medium and use it as an advertising means. Although not specifically illustrated, the type of access route to the base point may be the case of passing through an IC tag, passing through a mobile phone search result (search result list), or passing through a mobile site of another company. it can.

 Further, in this correlation level processing unit 640, as shown in FIG. 20, the average mobile phone 503L is virtually set to obtain a value obtained by averaging the correlation levels of the individual mobile phones 503A and 503B. An average correlation level is generated. This average correlation level can be used as an initial setting of the correlation level of the mobile phone 503 serving as a new user, for example. It can also be used as marketing information by taking the average of multiple targeted mobile phones.

[0076] The category setting unit 650 uses the correlation level of the correlation level processing unit 640 to dynamically change the hierarchical category in the website. In this case, each destination address already described corresponds to one category. For example, as shown in Fig. 21, the category (A to Q) corresponding to the target address is set to large (A, B, C) · medium (D to K) · small (L to Q) according to its size. )). As a correlation restriction, the middle category belongs to the large category, It is defined that a small category belongs to this middle category. In addition, in FIG. 20, the numerical value of the correlation level in this hierarchical relationship is expressed by the length of the line.

 [0077] When the mobile phone 503 accesses the large category A, as shown in FIG. 22 (A), the screen of the mobile phone 503 is correlated with the medium categories D, E, and F belonging to the large category A. A list is displayed in order from the highest level, and a search screen that allows you to search for information in the large category A is displayed. Search results using this search function can be displayed in descending order of correlation level, that is, in order of close distance from category A.

 Similarly, when the middle category C is accessed, as shown in FIG. 22 (B), the small categories 0, P, and Q belonging to the middle category are listed in descending order of the correlation level. In addition, on this screen, destination address A is automatically displayed as a link to return to the upper category. Although not shown here, there may be a case where one middle category belongs to both major category A and major category B, for example, middle category F shown in FIG. In this case, the upper link displayed when accessing middle category F is automatically set to large category A with a high correlation level (close distance). As described above, by dynamically changing the affiliation of the category using the correlation level, a category group matching the user's preference of each mobile phone 503 is automatically generated. This category setting may be executed in real time, or may be processed collectively at a timing such as once every several hours or once every few days.

 FIG. 23 shows a processing procedure of the communication log management system 600. First, in step 700, the transmission / reception unit 610 receives access from the mobile phone 503 and distributes content (category). In conjunction with this access, in step 702, the log accumulation processing unit 630 appropriately collects the access log and stores it as a movement history in a predetermined storage unit. These steps 700 and 702 are always repeated as long as there is an access from the mobile phone 503.

Next, in step 704, the movement history is analyzed once a day, and the correlation level of the target address is set for each individual (for each unique identification number of the mobile phone 503). As a result, the correlation level changes according to the preference of the user of the mobile phone 503. After completing the correlation level setting, in step 706, the category setting unit 650 force S category contents can be reset based on this correlation level, and a new category can be transmitted as appropriate via the transceiver unit 610 To make sure

 [0081] According to the communication log management system 600 of the second embodiment, the connection between the target addresses is dynamically grasped based on the access log of the mobile phone, and is appropriately stored as a correlation level. By using this correlation level for dynamic category setting, search range, and advertisement distribution, it becomes possible to distribute highly convenient information to the mobile phone 503. . For example, when searching for information using a specific target address, the processing speed can be improved by setting a certain limit on the distance from the target address (correlation level) and searching within that range. I can do it. It is also possible to analyze the “property” of a specific target address using this correlation level, and select and deliver an advertisement that matches the target address as appropriate. As a result, it is possible to realize advertisement distribution using the contents (category) of other target addresses that are closely related to the target address. In the second embodiment, the category is shown only when the category is classified into large, medium, and small. However, the present invention is not limited to this, and includes cases where all target addresses are equal. Mu Specifically, if a list of target addresses having a high correlation level with the target address (in the vicinity) is displayed for a given target address, it is possible to match the user's preference without having a vertical relationship with the category. It is possible to move between target addresses.

Further, the communication log management system 600 according to the second embodiment can be used for industrial production process management, inventory management, and the like. Specifically, if a record is assigned to each part or device, and reading is performed as appropriate in the production process that uses these parts, the assembly relationship (cooperation relationship) between the various components can be determined. It becomes possible to analyze using the correlation level. For example, when parts A (target address A via the recording medium) and parts B (target address B via the recording medium) are assembled at a high frequency, parts A and B are continuously read by a common communication terminal. In this way, the correlation level of both parts will naturally increase. Therefore, if these communication logs are managed, they can be used for analyzing the relationship between parts, grasping the assembly status of each factory, grasping where the specific parts are used, etc. In addition to industrial production purposes, this communication log management system 600 is also used for process management of agricultural products, livestock products, marine products, or processed products thereof, maintenance management of trees such as street trees and parks, transportation systems such as roads, etc. Management, maintenance with electricity, gas, water, etc. It can also be applied to maintenance management or management of facilities necessary for these managements.

 In the present embodiment, the two-dimensional code is used as the recording material. However, the present invention is not limited to this, and imaging information other than the two-dimensional code, such as a moving image, a barcode, and the like. In addition, digital watermarks, steganography, etc. may be used. In addition, a recordable material that can be read in a non-contact state, such as an IC tag, may be used. Furthermore, the recording medium is not necessarily limited to one that can be visually grasped. For example, signal pulsing information that is a kind of sound, optical signal information using light such as infrared light and visible light, etc. Can be used. From the marketing point of view, it is preferable that the readable range of the recording body is limited by the space transmission distance as in the case of an image “sound” transmitted through space, light and short-range wireless communication.

 [0084] Although a case where a mobile phone as a mobile communication terminal is used as an example of the communication terminal is shown here, the present invention is not limited to this, and other mobile bodies including PHS (registered trademark). It may be a communication terminal. In particular, in the present invention, it is preferably used for communication log management of a mobile communication terminal capable of freely accessing the Internet in various places. The communication terminal of the present invention is limited to this embodiment. 2D code reader connected to (or stored in) a personal computer, voice recognition software, software with a unique number (serial number) that can read information on the recording medium by communication, and software Includes built-in communication equipment. In addition, the communication mode of the communication terminal is not limited to the case of always online (communication enabled state), but may be a communication mode that is normally offline and batch-processed as appropriate online.

 [0085] Note that the meaning of the word "non-contact" refers to a mode of information exchange between the reader itself and the recording medium. For example, a mobile phone incorporating an IC tag reader is used. Even if the case and the IC tag come into contact with each other, information is exchanged without contact with the reader itself, so it is included in the concept of “non-contact”. is there. The same applies when route information is transmitted using voice or software as a medium.

[0086] Further, in the first embodiment, the analysis result of the route information has been shown to be distributed only to a specific person having an ID and a password. However, the present invention is not limited to this, and the Web site is used. You may make it deliver to unspecified many. For example, the benefits of 2D code Information such as usage ranking and access ranking may be disclosed. Furthermore, in the present embodiment, the log information is shown only when media information, issuer, target address, time stamp (scan time), etc. are stored. However, the present invention is not limited to this, for example, the GPS function. In the case of a communication terminal with a tag, it is desirable that the log management server 6 obtains and accumulates position information at the time of scanning. In this way, access location information can be included in the analysis. In addition to the location information by the GPS function, other location information such as information based on area information by the base station can also be used.

 [0087] Further, although the distribution medium in the present embodiment is shown mainly only in the case of a magazine or the like, the present invention is not limited thereto. For example, any medium that can be read by the communication terminal, such as leaflets, stickers attached to products, various power cards, posters, and hanging advertisements in trains, can be used. ,.

 In the present embodiment, as the terminal identification information, terminal-specific information that is automatically transmitted from the communication terminal when accessing the server is used, but the present invention is not limited to this. For example, information that can be identified by the communication terminal in some form, such as IP address information such as IPv6, is sufficient.

 Further, each analysis processing unit is not limited to functioning alone, and a plurality of analysis processing units may output the result in cooperation. For example, when data is aggregated by medium based on data aggregated with terminal identification information, efficient analysis can be achieved by linking each analysis processing unit. Industrial applicability

[0090] The present invention can be used in the field of using communication logs of communication terminals.

 Brief Description of Drawings

 FIG. 1 is an overall system diagram showing an overall configuration for realizing a communication log management system according to the first embodiment of the present invention.

FIG. 2 is a device block diagram showing a server device configuration for realizing the communication log management system. 3] It is a functional block diagram showing a functional configuration for realizing the communication log management system. 4] This is a flowchart showing the log management procedure executed by the communication log management system.

5] This is a diagram showing the route information included in the two-dimensional code in the communication log management system.

6] It is a conceptual diagram showing a database configuration in the communication log management system. 7] It is a network configuration diagram showing a utilization form of the communication log management system.

FIG. 8 is a schematic output diagram showing an example of an information analysis result of the communication log management system.

FIG. 9 is a schematic output diagram showing an example of an information analysis result of the communication log management system.

[10] It is a network configuration diagram showing the utilization form of the communication log management system.

FIG. 11 is a schematic output diagram showing an example of an information analysis result of the communication log management system. Sono 12] It is a network configuration diagram showing a utilization form of the communication log management system.

13] It is a schematic output diagram showing an example of the information analysis result of the communication log management system. 14] It is a network configuration diagram showing the utilization form of the communication log management system.

Sono 15] is a schematic output diagram showing an example of the information analysis result of the communication log management system. Sono 16] is a schematic output diagram showing an example of the information analysis result of the communication log management system. 17] FIG. 17 is an overall system diagram showing an overall configuration for realizing a communication log management system according to the second embodiment of the present invention.

[18] It is a functional block diagram showing a functional configuration for realizing the communication log management system. G. 19] is a correlation diagram showing a method for setting the correlation level by the communication log management system.

20] This is a correlation diagram showing the method of setting the average correlation level by the communication log management system.

G. 21] is a correlation diagram showing a method for automatically setting categories by the communication log management system.

22] This is an output diagram showing the distribution status of the category set by the communication log management system.

Sono 23] Flow chart showing log management procedure executed by the communication log management system Is.

Explanation of symbols

 2, 502 Public communication network

3, 503

 4, 504 2D code

 5, 505 distribution media

 6, 506 Communication log management server 100, 600 Communication log management system 210, 610 Transceiver

 220 Transfer processing section

 230, 630 Log accumulation processing 咅 240 Terminal-specific analysis processing section

 250 Analysis processing unit by issuer 260 Analysis processing unit by medium

 270 Analysis processing unit by destination 280 Log transmission processing unit

 640 correlation level processor

 650 Category setting section

Claims

The scope of the claims  [1] A communication terminal that reads a recording medium including route information in a non-contact state accesses a predetermined target address via a log management address based on the route information; and When passing through the log management address, a predetermined log management server stores terminal identification information for identifying the communication terminal and the path information of the communication terminal;  A communication log management method for a communication terminal, comprising:  [2] In claim 1,  A communication log management method for a communication terminal, characterized in that terminal specific information that is attached to the communication terminal and is automatically transmitted during external access is used as the terminal identification information. [3] In claim 1 or 2,  A communication log management method for a communication terminal, comprising the step of the log management server counting the route information based on the terminal identification information. [4] In claim 3,  The communication log management method for a communication terminal, comprising: a step of generating, by the log management server, movement relation information between the plurality of target addresses based on the route information aggregated based on the terminal identification information. [5] In claim 3 or 4,  The log management server includes a step of generating movement relationship information between a plurality of distribution media on which the recording body is distributed, based on the route information aggregated based on the terminal identification information. Communication log management method. [6] In any one of claims 1 to 5,  A communication log management method for a communication terminal, comprising: a step in which the log management server counts the route information based on issuer information that issued the record.  [7] In any one of claims 1 to 6,  A communication log management method for a communication terminal, comprising: a step in which the log management server counts the route information based on a distribution medium on which the recording body is distributed. [8] In claim 7, The log management server includes a step of generating access frequency information for each target address accessed from the recording medium in the distribution medium based on the route information aggregated based on the distribution medium. Communication log management method for a communication terminal. In any one of claims 1 to 8,  A communication log management method for a communication terminal, wherein the log management server includes a step of counting the route information based on the target address.  In claim 9,  The log management server includes a step of generating access frequency information for each of a plurality of distribution media serving as a transmission source of the target address based on the route information aggregated based on the target address. Communication log management method for terminals.  In any one of claims 1 to 10,  A communication log management method comprising the step of the log management server transmitting the route information in response to a request from a third party communication terminal.  A communication log management system for managing communication logs from communication terminals by a server, and a transmission / reception unit that receives access from a communication terminal that reads the route information recorded in the recording body in a contactless manner;  A transfer processing unit that transfers the communication terminal to a destination address based on the route information; a terminal identification information that can identify the communication terminal; and a log accumulation processing unit that accumulates the route information of the communication terminal in a database; ,  A communication log management system for a communication terminal, comprising:  13. The communication log of the communication terminal according to claim 12, wherein the log accumulation processing unit uses terminal-specific information that is attached to the communication terminal and is automatically transmitted when external access is performed as the terminal identification information. Management system.  In claim 12 or 13, further A communication log management system for a communication terminal, comprising: a terminal-by-terminal analysis processing unit that aggregates the route information based on the terminal identification information. [15] In claim 14,  The communication log management system for a communication terminal, wherein the terminal-specific analysis processing unit generates movement relation information of the plurality of target addresses based on the route information aggregated based on the terminal identification information. [16] In claim 14 or 15,  The communication processing of a communication terminal, wherein the terminal-by-terminal analysis processing unit generates movement relationship information of a plurality of distribution media in which the recording body is distributed, based on the route information aggregated based on the terminal identification information. Log management system. [17] In any one of claims 12 to 16,  A communication log management system for a communication terminal, comprising: an issuer-by-issuer analysis processing unit that counts the route information based on issuer information that issued the record. [18] In any one of claims 12 to 17,  A communication log management system for a communication terminal, comprising: a medium-by-medium analysis processing unit that aggregates the route information based on a distribution medium on which the recording body is distributed. [19] In claim 18,  The medium-by-medium analysis processing unit generates access frequency information for each target address accessed from the recording medium in the distribution medium, based on the path information aggregated based on the distribution medium. A communication log management system for communication terminals. [20] In any one of claims 12 to 19,  A communication log management system for a communication terminal, comprising: a destination-specific analysis processing unit that aggregates the route information based on the target address. [21] In claim 20,  The destination analysis processing unit generates access frequency information for each of a plurality of distribution media serving as a source of the target address, based on the route information aggregated based on the target address. Communication log management system. [22] In any one of claims 12 to 20, A communication log management system for a communication terminal, comprising: a log transmission processing unit that transmits the route information in response to a request from a third party communication terminal. [23] In any one of claims 12 to 22,  The communication log management system of a communication terminal, wherein the recording body is imaging information.  [24] In any one of claims 12 to 23,  The communication log management system of a communication terminal, wherein the recording body is an IC tag. [25] A communication terminal that has read a recording medium including route information in a non-contact state accesses a predetermined target address based on the route information;  When the communication terminal accesses the target address, a predetermined log management server stores terminal identification information for identifying the communication terminal and the route information of the communication terminal;  A communication log management method for a communication terminal, comprising: [26] A communication log management program for managing a communication log by causing a server to execute,  Receiving a communication request from a communication terminal that has read a record including route information in a non-contact state;  Transferring to a predetermined target address based on the route information transmitted from the communication terminal;  Storing terminal identification information for identifying the communication terminal and the route information of the communication terminal;  A communication log management program for a communication terminal, comprising: [27] the communication terminal accessing a predetermined first destination address;  A step in which the communication terminal accesses the second target address via the first target address;  When the communication terminal accesses the first and second target addresses, a predetermined log management server identifies terminal identification information for identifying the communication terminal and a movement history between the first target address and the second target address. A step of accumulating  Setting a correlation level between the first target address and the second target address for each of the communication terminals based on the terminal identification information and the movement history; A communication log management method for a communication terminal, comprising: [28] In claim 27,  A communication log management method for a communication terminal, wherein the correlation level between the first and second target addresses is set based on the number of movements between the first and second target addresses.  [29] In claim 27 or 28,  A communication log management method for a communication terminal, characterized by varying a transition amount of the correlation level between the first and second target addresses according to an access path of the communication terminal to the first target address. [30] In claim 29,  The communication log management method for a communication terminal, comprising: a case where the communication terminal reads and accesses a predetermined record in a non-contact state as the access path for the first target address. [31] In any one of claims 27 to 30,  When the communication terminal accesses a specific target address, link information to another target address selected based on the level of correlation with the specific target address is transmitted to the communication terminal. Communication log management method for communication terminals. [32] In any one of claims 27 to 31,  A communication log management method for a communication terminal, comprising a step of generating an average correlation level based on the correlation levels of a plurality of the communication terminals. [33] A communication log management system for managing a communication log by a communication terminal by a server, accepting access to the first target address by the communication terminal and accessing the second target address through the first target address. A transmission / reception unit for receiving, and when the communication terminal accesses the first and second target addresses, terminal identification information for identifying the communication terminal and a movement history between the first target address and the second target address are accumulated. Log accumulation processing unit to A correlation level processing unit that sets a correlation level between the first target address and the second target address for each of the communication terminals based on the terminal identification information and the movement history; A communication log management system for a communication terminal, comprising:  [34] In claim 33,  The communication log management system for a communication terminal, wherein the correlation level processing unit sets the correlation level corresponding to the number of movements between the first target address and the second target address.  [35] In claim 33 or 34,  The correlation level processing unit varies a transition amount of the correlation level between the first and second target addresses based on an access path of the communication terminal to the first target address. Terminal communication log management system. [36] In claim 35,  The communication log management system for a communication terminal, comprising: a case where the communication terminal reads and accesses a predetermined record in a non-contact state as the access path for the first target address. [37] In any of claims 33 to 36,  When the communication terminal accesses a specific target address, the transmitting / receiving unit transmits link information to another target address selected based on the level of correlation with respect to the specific target address to the communication terminal. A communication log management system for a communication terminal. [38] In any of claims 33 to 37,  The communication log management system for a communication terminal, wherein the correlation level processing unit generates an average correlation level obtained by averaging the correlation levels of a plurality of the communication terminals.