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WO2005081860A3 - Systeme et methode pour mesurer des reactions par rapport au conditionnement d'un produit, a sa publicite ou a ses caracteristiques, sur un reseau informatique - Google Patents

Systeme et methode pour mesurer des reactions par rapport au conditionnement d'un produit, a sa publicite ou a ses caracteristiques, sur un reseau informatique Download PDF

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Publication number
WO2005081860A3
WO2005081860A3 PCT/US2005/005179 US2005005179W WO2005081860A3 WO 2005081860 A3 WO2005081860 A3 WO 2005081860A3 US 2005005179 W US2005005179 W US 2005005179W WO 2005081860 A3 WO2005081860 A3 WO 2005081860A3
Authority
WO
WIPO (PCT)
Prior art keywords
respondent
computer
browser
displayed
product
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/US2005/005179
Other languages
English (en)
Other versions
WO2005081860A2 (fr
Inventor
Peter Gold
Randall K Thomas
Joseph M Digregorio
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Nielsen Consumer Insights Inc
Original Assignee
Harris Interactive Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Harris Interactive Inc filed Critical Harris Interactive Inc
Priority to NZ549323A priority Critical patent/NZ549323A/en
Priority to AU2005216088A priority patent/AU2005216088A1/en
Priority to CA002556926A priority patent/CA2556926A1/fr
Priority to EP05713778A priority patent/EP1728172A4/fr
Publication of WO2005081860A2 publication Critical patent/WO2005081860A2/fr
Anticipated expiration legal-status Critical
Publication of WO2005081860A3 publication Critical patent/WO2005081860A3/fr
Ceased legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G06Q30/0203—Market surveys; Market polls
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0245—Surveys

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Information Transfer Between Computers (AREA)
  • Automatic Analysis And Handling Materials Therefor (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention concerne un système (10) et une méthode pour permettre à des personnes interrogées, sur leur système informatique (14), de se connecter, par un navigateur doté d'un ordinateur de serveur (12), sur un réseau (13), et de recevoir un ensemble initial de questions de sondage contenant au moins une page sur laquelle des images primaires sont téléchargées dans une mémoire cache de navigateur, mais ne sont pas présentées à chaque personne interrogée, comme elles sont chacune affichées dans une petite zone de pixel de l'affichage du système informatique de la personne interrogée (14), et ainsi elles ne sont pas détectables par les personnes interrogées. Après la réception des réponses à de telles questions, pour chaque personne interrogée, l'ordinateur de serveur (12) dirige le navigateur de chaque système informatique de personne interrogée (14) vers au moins une question de sondage dans laquelle l'image primaire est affichée à partir de la mémoire cache du navigateur pendant un bref intervalle, pour la personne interrogée, et la personne interrogée répond à la question associée à cette image primaire. Différentes questions de sondage peuvent être présentées à la personne interrogée qui dispose de différentes images primaires affichées synchronisées. Les résultats des questions de sondage et les réponses, après chaque image primaire affichée synchronisée, sont enregistrées dans l'ordinateur de serveur (12).
PCT/US2005/005179 2004-02-20 2005-02-18 Systeme et methode pour mesurer des reactions par rapport au conditionnement d'un produit, a sa publicite ou a ses caracteristiques, sur un reseau informatique Ceased WO2005081860A2 (fr)

Priority Applications (4)

Application Number Priority Date Filing Date Title
NZ549323A NZ549323A (en) 2004-02-20 2005-02-18 System and method for measuring reactions to product packaging, advertising, or product features over a computer-based network
AU2005216088A AU2005216088A1 (en) 2004-02-20 2005-02-18 System and method for measuring reactions to product packaging, advertising, or product features over a computer-based network
CA002556926A CA2556926A1 (fr) 2004-02-20 2005-02-18 Systeme et methode pour mesurer des reactions par rapport au conditionnement d'un produit, a sa publicite ou a ses caracteristiques, sur un reseau informatique
EP05713778A EP1728172A4 (fr) 2004-02-20 2005-02-18 Systeme et methode pour mesurer des reactions par rapport au conditionnement d'un produit, a sa publicite ou a ses caracteristiques, sur un reseau informatique

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US10/783,733 2004-02-20
US10/783,733 US7302475B2 (en) 2004-02-20 2004-02-20 System and method for measuring reactions to product packaging, advertising, or product features over a computer-based network

Publications (2)

Publication Number Publication Date
WO2005081860A2 WO2005081860A2 (fr) 2005-09-09
WO2005081860A3 true WO2005081860A3 (fr) 2007-04-05

Family

ID=34911404

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2005/005179 Ceased WO2005081860A2 (fr) 2004-02-20 2005-02-18 Systeme et methode pour mesurer des reactions par rapport au conditionnement d'un produit, a sa publicite ou a ses caracteristiques, sur un reseau informatique

Country Status (6)

Country Link
US (2) US7302475B2 (fr)
EP (1) EP1728172A4 (fr)
AU (1) AU2005216088A1 (fr)
CA (1) CA2556926A1 (fr)
NZ (1) NZ549323A (fr)
WO (1) WO2005081860A2 (fr)

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US20090222550A1 (en) * 2008-02-28 2009-09-03 Yahoo! Inc. Measurement of the effectiveness of advertisement displayed on web pages
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US11367083B1 (en) 2008-11-20 2022-06-21 Videomining Corporation Method and system for evaluating content for digital displays by measuring viewer responses by demographic segments
WO2010100567A2 (fr) 2009-03-06 2010-09-10 Imotions- Emotion Technology A/S Système et procédé de détermination d'une réponse émotionnelle à des stimuli olfactifs
US9747497B1 (en) 2009-04-21 2017-08-29 Videomining Corporation Method and system for rating in-store media elements
US8694357B2 (en) * 2009-06-08 2014-04-08 E-Rewards, Inc. Online marketing research utilizing sentiment analysis and tunable demographics analysis
US20110153387A1 (en) * 2009-12-17 2011-06-23 Google Inc. Customizing surveys
US8495682B2 (en) * 2010-03-26 2013-07-23 Google Inc. Exposure based customization of surveys
US20130212181A1 (en) * 2010-10-25 2013-08-15 Nec Corporation Information-processing device, comment-prompting method, and computer-readable recording medium
WO2012122419A1 (fr) 2011-03-08 2012-09-13 Affinnova, Inc. Système et méthode de développement de concept
US9208132B2 (en) 2011-03-08 2015-12-08 The Nielsen Company (Us), Llc System and method for concept development with content aware text editor
US20120259676A1 (en) 2011-04-07 2012-10-11 Wagner John G Methods and apparatus to model consumer choice sourcing
US9355366B1 (en) 2011-12-19 2016-05-31 Hello-Hello, Inc. Automated systems for improving communication at the human-machine interface
US9311383B1 (en) 2012-01-13 2016-04-12 The Nielsen Company (Us), Llc Optimal solution identification system and method
US20130290093A1 (en) * 2012-04-27 2013-10-31 Yahoo! Inc. System and method for estimating the value of display advertising
US9265458B2 (en) 2012-12-04 2016-02-23 Sync-Think, Inc. Application of smooth pursuit cognitive testing paradigms to clinical drug development
US20140157199A1 (en) * 2012-12-05 2014-06-05 Qriously, Inc. Systems and Methods for Collecting Information with a Mobile Device and Delivering Advertisements Based on the Collected Information
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Also Published As

Publication number Publication date
CA2556926A1 (fr) 2005-09-09
AU2005216088A1 (en) 2005-09-09
US20050198316A1 (en) 2005-09-08
NZ549323A (en) 2008-07-31
EP1728172A4 (fr) 2008-07-09
WO2005081860A2 (fr) 2005-09-09
EP1728172A2 (fr) 2006-12-06
US20080040205A1 (en) 2008-02-14
US7912898B2 (en) 2011-03-22
US7302475B2 (en) 2007-11-27

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