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WO2002025507A1 - Systeme de publicite par courrier electronique - Google Patents

Systeme de publicite par courrier electronique Download PDF

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Publication number
WO2002025507A1
WO2002025507A1 PCT/AU2001/001202 AU0101202W WO0225507A1 WO 2002025507 A1 WO2002025507 A1 WO 2002025507A1 AU 0101202 W AU0101202 W AU 0101202W WO 0225507 A1 WO0225507 A1 WO 0225507A1
Authority
WO
WIPO (PCT)
Prior art keywords
content
var
user
window
html
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/AU2001/001202
Other languages
English (en)
Inventor
Richard John Werkhoven
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
I WEB Pty Ltd
Original Assignee
I WEB Pty Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by I WEB Pty Ltd filed Critical I WEB Pty Ltd
Priority to AU2001295244A priority Critical patent/AU2001295244A1/en
Publication of WO2002025507A1 publication Critical patent/WO2002025507A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/10—Office automation; Time management
    • G06Q10/107—Computer-aided management of electronic mailing [e-mailing]

Definitions

  • the present invention relates to a system and method for delivery of content utilising electronic mail and has application to advertising as well as other forms of content delivery.
  • Electronic mail has an advantage over conventional communications in that files, links, and other matter can be transmitted with the electronic mail.
  • Electronic mail advertising is presently carried out in a fairly simple and straight forward manner.
  • Electronic mail can be sent in the form of "junk" mail including unsolicited content, can be sent via mail lists or can be targeted to particular end users.
  • the mail itself can contain the advert in text form, or the mail may contain a link to an Internet page, or may have an attachment which the user can open to reveal the advert. All these ways of content delivery by electronic mail have problems. If the content delivery is by straight forward text within the e-mail, the user may open the e- mail, see that it is an advertisement or other content that they are not really interested in and immediately delete the electronic mail. If the electronic mail contains a link, they need not "click" on the link to go to the advert, and if the electronic mail contains a file that they need to open, they need not open the file.
  • an electronic mail attachment is to be sent to a number of people, it will considerably add to the e-mail server load. Further, an attachment may be blocked if it is too large, or in some corporate environments all attachments are blocked.
  • a method of providing push- content to a user via electronic mail comprising the step of (a) automatically displaying a pop-up window displaying the push-content material, the pop-up window being provided a predetermined time after a user has begun viewing on electronic mail.
  • the predetermined time may be very short, so that the pop-up window appears immediately after the electronic mail has been opened, or may be longer than this .
  • the push-content can be separately loaded over a network whilst the user can be viewing the electronic mail.
  • the pop-up window disappears after a second predetermined interval .
  • the method can further include the step of iterating step (a) after a third predetermined interval.
  • the pop-up window preferably runs independently of the electronic mail. If the electronic mail is closed, for example, the pop-up window will run separately and will need to be closed itself to remove it.
  • the pop-up window is displayed a predetermined time after the electronic mail has been opened.
  • the opening of the electronic mail is preferably a trigger for a sequence of events to occur which cause the pop-up window with the push-content to appear after the predetermined time period.
  • the window is loaded with content in the background and is then brought to the front for further use as needed.
  • the electronic mail preferably includes a control element, which, on opening of the electronic mail, triggers the events leading to the display of the pop-up window displaying the push-content material .
  • the pop-up window and push-content is displayed.
  • Different push-content material may be displayed on each opening of the electronic mail.
  • a sequence of adverts may be played on each opening of the electronic mail .
  • pop-up windows may sequentially be played with different push-content at predetermined time intervals between each other, as the electronic mail remains open.
  • the step of the pop-up window disappearing may be carried out by the pop-up window being closed or is merely re-positioned at the back of other windows .
  • the electronic mail includes a control element in the form of a tag which includes a URL and causes the browser on the user's computer to call up the addressed server.
  • a "play list" is downloaded from the server which causes the browser to open a window (which may be opened behind other windows) and build push-content in the window. The window is then moved to the front (if it was behind other windows) to display the push-content. After a further interval the window is closed or re-positioned at the back of other windows .
  • the method of the present invention has the advantage that, in the preferred embodiment, whether or not an electronic mail is closed, the push-content will still be played after the predetermined time interval . In order for the user not to view the push-content he will have to close it. Because, in the preferred embodiment, the push- content is loaded behind user's windows and is not pushed to the front until the content is complete, then the user is going to view the content anyway.
  • the opening of the electronic mail triggers a further sequence of events which involves fetching the push-content material from another location (e.g. a push-content server)
  • the electronic mail can be small in size and the push-content can be large in size. Large electronic mails do not have to be downloaded, therefore.
  • the method also includes the step of recording whether the pop-up window was closed by the user prior to completion of the second predetermined interval. This recorded information can be used to determine whether users have taken an interest in the push-content.
  • the push-content may be varied in accordance with parameters available to the programming or scripting language used in a particular implementation of the method.
  • the push-content can also be varied in accordance with a detected IP address of the user.
  • a system for providing push- content to a user via electronic mail including a server computing system arranged to detect opening of an electronic mail and in response thereto to provide push-content material to a user computer to be displayed within a pop-up window arranged to appear a predetermined time after the user has begun viewing the electronic mail .
  • the electronic mail includes a control element, such as a tag, which, on opening of the electronic mail (or a predetermined time after opening of the electronic mail) causes the server computer to provide the content .
  • the server computer may provide means for carrying out any or all of the method steps discussed above.
  • the present invention provides an electronic mail which includes a control element which is arranged to trigger the steps of the method discussed in relation to the first aspect of the present invention.
  • the electronic mail may trigger any or all of the steps of the method discussed above.
  • the present invention provides a method of providing push-content to a user computer comprising the steps of transmitting an lectronic mail of the third aspect of the invention above to a user computer .
  • Figure 1 is a diagram illustrating a system in accordance with an embodiment of the present invention
  • Figure 2 is a basic flow diagram illustrating steps in the operation of a preferred embodiment of the present invention.
  • FIG. 1 a system in accordance with an embodiment of the present invention is illustrated, being in this embodiment in the form of an Internet server computer 3 connectable to the Internet 1.
  • User computers (PC's in this case, but may be any type of computing system) 2 are also connectable to the Internet 1.
  • electronic mails are received by the user computers 2.
  • a pop-up window including push-content is arranged to appear on the computer 2 terminals.
  • the push-content in this embodiment, is provided by the server computer system 3.
  • the electronic mail includes a control element in the form of a tag which is arranged to call up the user's browser and which includes the URL for connecting to the server 3.
  • a play list is downloaded from the server 3 which includes directions to open a window and obtain content from the server 3, e.g. via a URL (note the content may be obtained from other servers as well from the server 3, by virtue of connecting to other servers) .
  • the pop-up window is removed from the user's screen.
  • the user computers 2 support HTML e-mail and the system automatically triggers push-content on opening of the e-mail (NetscapeTM and Outlook ExpressTM both support HTML e-mail) .
  • the system can check the browser that the visitor is using, including plug-ins, and can vary the push-content accordingly.
  • step 1 the user who has received an electronic mail in accordance with an embodiment of this invention opens the electronic mail .
  • the tag in the electronic mail causes the user's browser to open and the core source and play list is loaded from the server 3 (step 2) .
  • the play list may include content or may include URL for fetching further content .
  • a window is opened in the background during execution of the play list (step 3) and the advertisement (the push- content in this case) is loaded into the background window.
  • the window is brought to the foreground and the advertisement is played (step 6) .
  • the window is then closed and moved to the background (step 7) .
  • the play list may include information for a single advertisement to be played only. In other embodiments, however, sequences of advertisements may be played.
  • the content can be any type of content, including video .
  • different content can be played each time electronic mail is opened (reference letter ⁇ A' ) .
  • Different play lists may be loaded each time the electronic mail is opened.
  • sequential advertisements may be played (reference letter 'B').
  • the play list governs the sequence of adverts.
  • the '001/00/00/01/995/001' in the second line is the identifier for that Electmic mail.
  • the tags may be inserted by a server generating the electronic mails, and this may be different from the server providing the push content.
  • push-content may be provided with standard text emails (that do not support any split-end language) .
  • a link is placed into the electronic mail that takes the user to an Internet page which runs push-content in accordance with Patent Application PCT/AU99/00350.
  • the system and method of the present invention has application in a number of areas .
  • Electronic mails may be sent out on a mailing list. For example, electronic mails from a user's car dealer to inform them that a service is required on their car, may result in an associated ad for a vehicle playing.
  • electronic mails start a competition the user may wish to enter.
  • One of the rules of the competition would be that the user goes back and re-opens the e-mail every week (or any other predetermined time period) to play the content for that week which will be opened and played in accordance with the present invention.
  • the content delivered is advertising material. It may be any other type of content, for example information on a desired topic.
  • electronic mail is meant any messages delivered to a computing system to be opened by a user, and includes “electronic mail” that is delivered by an optical delivery system as well as an electrical delivery system.
  • Appendix A is an example of a code library for codes for enabling an embodiment of the present invention.

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Human Resources & Organizations (AREA)
  • Theoretical Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Accounting & Taxation (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Operations Research (AREA)
  • Computer Hardware Design (AREA)
  • Tourism & Hospitality (AREA)
  • Quality & Reliability (AREA)
  • Data Mining & Analysis (AREA)
  • Game Theory and Decision Science (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

L'invention concerne l'envoi de contenus publicitaires par courrier électronique. Actuellement, l'envoi de messages publicitaires par courrier électronique est très simple: soit sous forme d'un texte dans le courrier électronique à proprement parler, soit par un lien renvoyant à un site Internet, soit sous forme d'un fichier annexé au courrier électronique. Tous ces moyens présentent des inconvénients. Selon la présente invention, la référence du courrier électronique fait intervenir une séquence d'opérations, qui fait apparaître une fenêtre flash à contenu publicitaire au bout d'un certain temps.
PCT/AU2001/001202 2000-09-22 2001-09-24 Systeme de publicite par courrier electronique Ceased WO2002025507A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU2001295244A AU2001295244A1 (en) 2000-09-22 2001-09-24 Electronic mail advertising system

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
AUPR413900 2000-09-22
AUPR4139 2000-09-22

Publications (1)

Publication Number Publication Date
WO2002025507A1 true WO2002025507A1 (fr) 2002-03-28

Family

ID=3828139

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/AU2001/001202 Ceased WO2002025507A1 (fr) 2000-09-22 2001-09-24 Systeme de publicite par courrier electronique

Country Status (1)

Country Link
WO (1) WO2002025507A1 (fr)

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB2396225A (en) * 2002-11-08 2004-06-16 Comm Intelligent Ltd Multimedia delivery in which an email sent from a sender terminal to a recipient terminal causes the recipient terminal to contact a server and download data
JP2008506166A (ja) * 2004-06-22 2008-02-28 ジェイ２・グローバル・コミュニケーションズ 電子メッセージング・プロトコルのメッセージにおける画像コンテンツの変更
US7353229B2 (en) * 2000-05-26 2008-04-01 Vilcauskas Jr Andrew J Post-session internet advertising system
CN113411627A (zh) * 2021-06-17 2021-09-17 广州博冠信息科技有限公司 数据推送方法和装置、可读存储介质、电子设备

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1996024213A1 (fr) * 1995-02-01 1996-08-08 Freemark Communications, Inc. Systeme de courrier electronique gratuit pour l'utilisateur et sa mise en oeuvre
WO1999059097A1 (fr) * 1998-05-11 1999-11-18 Creative Edge Internet Services Pty. Ltd. Systeme publicitaire sur internet
US6065048A (en) * 1995-04-04 2000-05-16 Netdelivery Corporation Method and system to create, transmit, receive and process information, including an address to further information
WO2001027715A2 (fr) * 1999-10-12 2001-04-19 Mindarrow Systems, Inc. Messages publicitaires pouvant etre executes sur plusieurs pages
WO2001042944A1 (fr) * 1999-12-08 2001-06-14 Kang Won Il Systeme de distribution de courriel capable de distribuer des images de film en temps reel par un mode diffusion en continu

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO1996024213A1 (fr) * 1995-02-01 1996-08-08 Freemark Communications, Inc. Systeme de courrier electronique gratuit pour l'utilisateur et sa mise en oeuvre
US6065048A (en) * 1995-04-04 2000-05-16 Netdelivery Corporation Method and system to create, transmit, receive and process information, including an address to further information
WO1999059097A1 (fr) * 1998-05-11 1999-11-18 Creative Edge Internet Services Pty. Ltd. Systeme publicitaire sur internet
WO2001027715A2 (fr) * 1999-10-12 2001-04-19 Mindarrow Systems, Inc. Messages publicitaires pouvant etre executes sur plusieurs pages
WO2001042944A1 (fr) * 1999-12-08 2001-06-14 Kang Won Il Systeme de distribution de courriel capable de distribuer des images de film en temps reel par un mode diffusion en continu

Cited By (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7353229B2 (en) * 2000-05-26 2008-04-01 Vilcauskas Jr Andrew J Post-session internet advertising system
US7386555B2 (en) 2000-05-26 2008-06-10 Vilcauskas Jr Andrew J Post-session internet advertising system
GB2396225A (en) * 2002-11-08 2004-06-16 Comm Intelligent Ltd Multimedia delivery in which an email sent from a sender terminal to a recipient terminal causes the recipient terminal to contact a server and download data
JP2008506166A (ja) * 2004-06-22 2008-02-28 ジェイ２・グローバル・コミュニケーションズ 電子メッセージング・プロトコルのメッセージにおける画像コンテンツの変更
EP1779254A4 (fr) * 2004-06-22 2009-02-25 J2 Global Comm Variation de contenu d'image dans des messages de protocole de messagerie electronique
JP4942647B2 (ja) * 2004-06-22 2012-05-30 ジェイ２・グローバル・コミュニケーションズ 電子メッセージング・プロトコルのメッセージにおける画像コンテンツの変更
US8326930B2 (en) 2004-06-22 2012-12-04 J2 Global Communications Variation of image content in electronic messaging protocol messages
CN113411627A (zh) * 2021-06-17 2021-09-17 广州博冠信息科技有限公司 数据推送方法和装置、可读存储介质、电子设备

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