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WO2002005582A1 - Procede publicitaire, dispositif concu a cette intention sur l'internet, et systeme de communication mobile - Google Patents

Procede publicitaire, dispositif concu a cette intention sur l'internet, et systeme de communication mobile Download PDF

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Publication number
WO2002005582A1
WO2002005582A1 PCT/KR2000/000982 KR0000982W WO0205582A1 WO 2002005582 A1 WO2002005582 A1 WO 2002005582A1 KR 0000982 W KR0000982 W KR 0000982W WO 0205582 A1 WO0205582 A1 WO 0205582A1
Authority
WO
WIPO (PCT)
Prior art keywords
mobile communication
advertisement
communication terminal
advertising
advertiser
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/KR2000/000982
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English (en)
Inventor
Gab-Woo Lee
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Priority to AU2000267394A priority Critical patent/AU2000267394A1/en
Publication of WO2002005582A1 publication Critical patent/WO2002005582A1/fr
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/24—Accounting or billing

Definitions

  • the present invention relates to provision of an advertising service on an Internet and mobile communication system, and more particularly, to a method of providing an advertising service, in which a user of a mobile communication terminal, that is, a member who subscribes to an advertising service site established on the Internet, receives advertising messages provided by an advertiser (or an advertising agent) on his or her mobile communication terminal and in return the advertising service site pays for some of the service fee for the mobile communication terminal.
  • mobile communication services will continuously develop together with the commercialization of the IMT2000. Namely, mobile communication services are expected to further meet the needs of users by being equipped with intelligence, Videotext, and multimedia functions. In particular, it is expected that mobile communication services connected to the Internet will be more actively researched and developed, thus improving the quality of life of users.
  • a free telephone call service related to mobile communication has two types, that is, a first type of discounting a communication fee, which is given when an Internet banner advertisement is clicked, and a second type of accumulating cybermoney after advertisements are announced by voice through a mobile communication terminal.
  • the above-mentioned service types are not in widespread use since the users of mobile communication terminals find them to be inconvenient.
  • the first type in which a certain amount of money is deducted from the fee for use of the mobile communication terminal when an Internet banner advertisement is clicked, a certain amount of time must be taken to use a computer connected to a network or to view the banner advertisement by connecting to the advertising site.
  • the second type in which cybermoney is accumulated by a user when the user receives an advertisement by voice and the cybermoney is deposited in the bankbook of the user when a certain amount of cybermoney is accumulated, the user cannot answer another phone call while listening to the advertisement and the electronic sound of the advertising comment is not familiar to the user.
  • the user does not feel that the fee for use of the mobile communication terminal is reduced since the cybermoney is deposited in the bankbook of the user only when a certain amount of cybermoney is accumulated. Namely, the user does not feel that the fee for use of the mobile communication terminal is reduced since it is not directly reduced.
  • an advertising service method using a mobile communication terminal comprising the steps of (a) receiving information on a member including the telephone number of the mobile communication terminal from the member who requests an advertising service through the mobile communication terminal, and storing the information, (b) receiving the content of an advertisement from an advertiser, and (c) transmitting an advertising message which may include moving pictures, which is suitable for the content of the advertisement, to the mobile communication terminal of the member.
  • an advertising service system using a computer network and a mobile communication terminal, comprising a member database for receiving information on members including at least the telephone number of a mobile communication terminal from the members, who request advertising services be provided to the mobile communication terminal through the computer network, and storing the information, an advertisement receiver for receiving the content of an advertisement from an advertiser, an advertisement transmitter for transmitting an advertising message which may include moving pictures, which is suitable for the content of the advertisement and the telephone type of the member, to a mobile communication enterprise and receiving a transmission result from the mobile communication enterprise, a message server installed in the mobile communication enterprise, the message server for transmitting the advertising message transmitted from the advertisement transmitter to the telephone number, and a discount on fee for telephone call DB for storing the discount on the fee for telephone calls of the member according to the transmission result received by the advertisement transmitter, and providing the stored discount to the mobile communication enterprise.
  • an advertising service apparatus using a computer network and a mobile communication terminal, comprising a member DB for receiving information on members including at least the telephone numbers of the mobile communication terminals from the members, who request advertising services through the mobile communication terminal, through the computer network, an advertisement receiver for receiving the content of an advertisement from an advertiser, an advertisement transmitter for transmitting advertising messages which may include moving pictures, which are suitable for the content of the advertisement, and the telephone numbers of the members to a mobile communication enterprise for transmitting the requested advertising messages to the telephone numbers, and a discount on fee for telephone call data base for storing a discount on a fee for telephone call of the member according to the transmission result received by the advertisement transmitter and providing the discount in the mobile communication enterprise.
  • the advertiser gives advertisement orders to an Internet site which provides an advertising service and the Internet site provides a customized advertisement to the member through the mobile communication enterprise.
  • the member who receives the advertisement gets a discount on part of the fee charged by the mobile communication enterprise.
  • the advertiser can expect the advertisement to be reliable and to have a high marketing effect.
  • the mobile communication enterprise can increase profits by maintaining regular customers who regularly receive the message service, and through call back calls.
  • the 0 user of the mobile communication terminal can get a discount on the fee for use of the mobile communication terminal by receiving messages, which do not disturb his or her voice communication.
  • the advertising service provider can lead a great number of mobile s communication subscribers to subscribe to his site.
  • the advertising service provider provides the user with the convenience of free phone calls and fee reduction to the highest degree by including a customer authenticating function, a short message service (SMS) message transmitting function, a receipt confirming function, a o voice recording function, and statistics function of fees and by including a message number assigning function, an address book and group managing function, a receipt group designating function, and an address book Web synchronizing function, etc., as additional functions, thus simplifying a series of steps of transmitting advertisements to the mobile 5 communication terminal reducing the fee for use of the mobile communication terminal, and receiving a bill for the fee for use of the mobile communication terminal, etc., with transmitting advertisements to the mobile communication terminal.
  • SMS short message service
  • FIG. 1 conceptually shows an advertising method according to the present invention
  • FIG. 2 is a block diagram showing the structure of an embodiment of an advertising system according to the present invention
  • FIG. 3 is a block diagram showing the structure of another embodiment of an advertising system according to the present invention.
  • FIG. 4 shows the structure of the site Mallnmalls. com.
  • FIG. 1 conceptually shows an advertising method according to the present invention.
  • an advertiser or an advertising agent 10 requests an advertisement
  • an advertising service site 20 (mfree.com) provides the advertisement requested by the advertiser 10 to a mobile communication enterprise according to the advertising method of the present invention
  • the mobile communication enterprise 20 provides advertising messages requested by the advertising service site 20 to a mobile communication terminal 40.
  • the advertising service site 20 includes an advertiser customer data base (DB) 22 for storing information related to the advertiser, an advertisement DB 24 for storing the contents of the advertisements, which are requested by the advertiser 10, and a member DB 26 for storing information on members.
  • DB advertiser customer data base
  • the advertising method according to the present invention is performed as follows.
  • the advertiser 10 transmits the content and the object of the advertisement to the advertising service site 20.
  • the content of the advertisement is preferably restricted to the maximum capacity of the mobile communication terminal 40. Namely, when the number of letters of the message that can be held by the mobile communication terminal 40 is forty, the content of the advertisement consists no more than forty letters. Also, it is preferable to transmit a connecting place (hereinafter, CallBack), to which the user of the mobile communication terminal can be directly connected in order to obtain detailed information on the advertisement, and the Internet address (hereinafter, URL CallBack), through which the user can connect to a wireless Internet site of the advertizer 10, together with the advertising message.
  • CallBack a connecting place
  • URL CallBack Internet address
  • the advertising service site 20 refers to the member DB 26 in order to select the object of the advertisement requested by the advertiser 10.
  • the mobile communication enterprise 30 checks whether the user of the mobile communication terminal, who is designated by the advertising service site 20, received the advertising message. The result checked by the mobile communication enterprise 30 is reported to the advertising service site 20.
  • the advertising service site 20 provides an amount of money corresponding to the number of times an advertising message is received by each user of a mobile communication terminal to the mobile communication enterprise 30.
  • the mobile communication enterprise 30 deducts the amount of money provided by the advertising service site 20 from the bill for the fee for use of the mobile communication terminal.
  • the user can directly feel the effect of reduction of the fee for use of the mobile communication terminal since the user of the mobile communication terminal 40 is exposed to advertisements in the form of the text messages, which do not disturb his or her voice communication, and gets a discount on the fee for use of the mobile communication terminal by receiving the advertisements.
  • the users of the mobile communication terminal may be dissatisfied with the transmission of the conventional simple text messages. This prevents the advertising market from growing.
  • the users who receive the advertisements are divided into two groups, that is, conventional advertiser members and general members invited by the Internet.
  • the advertisements can be simultaneously transmitted to the first and second groups of users or to either the first group of users or the second group of users. A discount on the fee can be differentially given.
  • the efficiency of the advertisements can be increased since the advertisements are transmitted in a customized form on the basis of a rapid and correct database. Additionally, it is possible to obtain additional information since the user can connect to the wireless Internet site by CallBack using a 080 service or the mobile communication terminal.
  • the advertising enterprise can maximize advertisement effect considering expenses, improve its image by providing discount on the fee, preoccupy mobile communication terminals prior to rival companies, etc., through the on-line advertisement by mobile messenger and a web (assist), rather than through conventional off-line advertisements found in newspapers and a pamphlets. And, the communication enterprise can increase sales and gainings due to an increase in phone calls through Call Back service using wireless application protocol (WAP).
  • WAP wireless application protocol
  • the advertiser can expect to increase sales due to an increase in loyalty and can expect the effect of obtaining publicity simultaneously.
  • Advertisements in the form of text and moving pictures can be sent to the members of the advertiser.
  • Information on the members of the advertiser is stored in the advertiser customer DB 22.
  • the information on the members, which is stored in the advertiser customer DB 22 is provided by the advertiser 10.
  • the advertising service site 20 gives the advertisements in the form of text and moving pictures to the members who subscribed to the home pages of the advertisers 10.
  • FIG. 2 is a block diagram showing the structure of an embodiment of the advertising system according to the present invention.
  • FIG. 2 shows an advertiser 10 (or an advertising agent), an advertisement receiver 32, a member DB 26, an advertisement object extractor 34, an advertisement transmission DB 36, an advertisement transmitter 38, a mobile communication enterprise 30, a member terminal 40, and a discount on fee for telephone call DB 39.
  • the advertisement receiver 32 receives information on the content and object of the advertisement, which is provided by the advertiser 10.
  • the content of the advertisement can include a reference with respect to the advertisement and the URL CallBack.
  • the member DB 26 stores information on the members who requested a discount on the fee for telephone calls in return for receiving advertisements.
  • the information on the members stored in the member DB 26 includes items required for giving the customized advertisements.
  • the information on the members includes resident registration numbers, jobs, a place of residence, the type of the users' mobile communication terminals, and telephone numbers.
  • the advertisement object extractor 34 extracts the members suitable for the information on the object of the advertisement received through the advertisement receiver 32 from the member DB 26.
  • the extracted information on the members includes the member IDs, the telephone numbers of the mobile communication terminals, and the resident registration numbers, etc.
  • the advertisement transmission DB 36 stores the content of the advertisement received through the advertisement receiver 32 and the information on the members, which is extracted by the advertisement object extractor 36.
  • the advertisement transmitter 38 provides the content stored in the advertisement transmission DB 36 to a mobile communication enterprise 30 and receives the transmission result from the mobile communication enterprise 30.
  • the mobile communication enterprise 30 transmits the advertising message corresponding to the content of the advertisement to the telephone numbers provided by the advertisement transmitter 38.
  • the advertisement is transmitted in the form of a short message service (SMS).
  • SMS short message service
  • the member terminal 40 receives the advertisement in the form of the SMS. Since the SMS service does not disturb voice communication, the user of the mobile communication terminal 40 need not spend additional time in order to receive the advertisement.
  • the discount on fee for telephone call DB 39 stores the discount on the fee for the mobile communication terminal according to the advertisement transmission result transmitted from the advertisement transmitter 38. The operation shown in FIG. 2 will be described in detail.
  • step (a) the advertiser 10 transmits the content and object of the advertisement to the advertisement receiver 12.
  • step (b) the telephone numbers of members suitable for the object and content of the advertisement are extracted.
  • step (e) the types of the mobile communication terminals of the members are investigated.
  • the reason why the types of the mobile communication terminals of the members are investigated is that messages are transmitted in the form of URL CallBack in the case of the mobile communication terminals that support URL CallBack and that only messages in the form of the SMS are transmitted to the mobile communication terminals that do not support the URL CallBack.
  • step (f) the telephone numbers and the advertising messages are transmitted to the mobile communication enterprise 32.
  • steps (g) and (h) the advertising message is transmitted to the mobile communication terminal of the member.
  • the message is in the form of the SMS.
  • step (h) the message is in the form of the SMS+URL CallBack.
  • step (i) when the transmission is completed, the mobile communication enterprise 30 transmits the report of completion of the transmission to the advertisement transmitter 38.
  • step (j) the advertisement transmitter 38 that receives report of the completion of the transmission accumulates the discount on the fee for the telephone call of the member in the discount on fee for telephone call DB 39.
  • step (I) the discount on the fee for the telephone call is transmitted to the mobile communication enterprise 30.
  • Table 1 shows types of the advertising messages received by the mobile communication terminals.
  • the advertising messages consist of the SMS message and the CallBack message.
  • the department store advertising message "Bargain sale at Lotte department store from May 1 , 2000 to May 2, 2000 (two days). Jewels are 20% additionally discounted. Call 080-123- 7891 for more information (CallBack). Connect to the Internet (www.LOTTE.com)" is the SMS message.
  • Table 2 shows the file format of fee receipt materials.
  • FIG. 3 shows the structure of another embodiment of the advertising system according to the present invention.
  • the advertisement object extractor 34 extracts the members suitable for the advertisement object information received through the advertisement receiver 32 from the advertiser customer DB 22 and the member DB 26.
  • the advertisement transmission DB 36 stores the content of the advertisement received through the advertisement receiver 32 and the member information extracted by the advertisement object extractor 36.
  • the advertisement transmitter 38 provides the content stored in the advertisement transmission DB 36 to the mobile communication enterprise 30 and receives the transmission result from the mobile communication enterprise 30.
  • the discount on fee for telephone call DB 39 stores the discount on the fee for the mobile communication terminal according to the advertisement transmission result transmitted from the advertisement transmitter 38.
  • the users can easily obtain additional information by gathering representative advertisers in an additional Internet site (the Mallnmalls.com site).
  • the Mallnmalls.com site is for relieving inconvenience of the users, which is caused by excessively various information items that exist in current search sites, and for meeting needs of the users to find the best service site.
  • the object of the Mallnmalls.com site is to gather the best site in each field and to make most of the sites of the advertisers of the advertising service site (mfreei.com).
  • FIG. 4 shows the structure of the Mallnmalls.com site.
  • the Mallnmalls.com site is divided into a shopping Mallnmalls related to direct sales and a Service Mallnmalls related to indirect sales. Both the shopping Mallnmalls and the Service Mallnmalls are divided into detailed malls.
  • the user of a mobile communication terminal need not connect to an Internet site in order to view advertisements and to exert additional temporal and spatial efforts in order to view advertisements, since advertisements are automatically transmitted to the mobile communication terminal along with a discount on the fee for the mobile communication terminal.

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Signal Processing (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Telephonic Communication Services (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention concerne un procédé, dans lequel l'Internet et un réseau de communication mobile sont connectés l'un avec l'autre. Ce procédé consiste à protéger des utilisateurs employant l'Internet, et à transmettre des publicités par l'intermédiaire d'un réseau de communication mobile. Ce procédé de services publicitaires au moyen d'un terminal de communication mobile comprend les étapes suivantes consistant: (a) à recevoir des informations sur un membre, notamment le numéro de téléphone du terminal mobile, à partir du membre qui demande un service publicitaire par le biais du terminal mobile, et à stocker ces informations, (b) à recevoir le contenu d'une publicité à partir d'un publicitaire, et (c) à transmettre un message publicitaire, lequel peut comporter des images animées, appropriées au contenu de la publicité, au terminal mobile dudit membre. L'invention concerne également un modèle de fourniture de services, dans lequel des publicités sous la forme de lettres, des images animées et le protocole d'application sans fil sont transmis à des utilisateurs protégés employant l'Internet, ainsi qu'à des utilisateurs que les publicitaires ont préalablement protégés en utilisant le réseau de communication mobile et en donnant un rabais sur le tarif d'utilisation des communications mobiles aux membres qui reçoivent les publicités.
PCT/KR2000/000982 2000-07-10 2000-08-30 Procede publicitaire, dispositif concu a cette intention sur l'internet, et systeme de communication mobile Ceased WO2002005582A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU2000267394A AU2000267394A1 (en) 2000-07-10 2000-08-30 Advertising method and apparatus therefor on internet and mobile communication system

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR2000/39336 2000-07-10
KR1020000039336A KR20020005860A (ko) 2000-07-10 2000-07-10 이동통신 및 인터넷 시스템에서의 광고방법 및 이에적합한 장치

Publications (1)

Publication Number Publication Date
WO2002005582A1 true WO2002005582A1 (fr) 2002-01-17

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PCT/KR2000/000982 Ceased WO2002005582A1 (fr) 2000-07-10 2000-08-30 Procede publicitaire, dispositif concu a cette intention sur l'internet, et systeme de communication mobile

Country Status (3)

Country Link
KR (1) KR20020005860A (fr)
AU (1) AU2000267394A1 (fr)
WO (1) WO2002005582A1 (fr)

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KR20020045961A (ko) * 2000-12-12 2002-06-20 문정국 왑을 이용한 무선 인터넷 서비스 중계방법
KR100408597B1 (ko) * 2002-02-16 2003-12-03 주식회사 에어크로스 무선통신망에 있어서의 푸시 광고 방법 및 이에 적합한무선통신 단말기
AU2003211291A1 (en) * 2002-02-07 2003-09-02 Sang-Ho Lee System and method for offering advertisement by transportation card reader
KR20030071958A (ko) * 2002-03-04 2003-09-13 진철수 광고를 사용한 가격 할인 서비스의 제공방법
KR20020057886A (ko) * 2002-05-22 2002-07-12 송일상 모바일 광고복권시스템
KR20020050210A (ko) * 2002-05-30 2002-06-26 영퓨처 주식회사 휴대폰의 무료 모바일 서비스에 대한 광고방법
KR20040085551A (ko) * 2003-03-31 2004-10-08 (주) 인포허브 휴대폰 이용요금을 이용한 마이너스 결제 시스템 및 방법
KR100856829B1 (ko) * 2006-10-26 2008-09-05 가부시끼가이샤 메디아 링구 휴대전화기 및 광고전달 서버 및 광고주용 단말장치
JP5226004B2 (ja) * 2006-12-08 2013-07-03 ワウビズ カンパニー リミテッド 電話番号を利用した情報提供の方法及びシステム
KR101136730B1 (ko) * 2007-12-08 2012-04-19 에스케이플래닛 주식회사 광고 방법 및 그 ｓｎｓ 광고시스템
KR101248060B1 (ko) * 2012-04-23 2013-03-27 액세스모바일 (주) 통화 종료 후 광고 서비스 제공 시스템 및 광고 서비스 제공 방법

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Publication number Priority date Publication date Assignee Title
US7509379B2 (en) 2000-03-24 2009-03-24 Tiagala Holding S.A. Method of triggering a transfer of data stored in a database
US7945641B2 (en) 2000-03-24 2011-05-17 Mobile2Web(US) S.A. Method and apparatus of triggering a transfer of data stored in a database
USRE43284E1 (en) 2000-03-24 2012-03-27 Mobile2Web (Us) S.A. Method of triggering a transfer of data stored in a database

Also Published As

Publication number Publication date
AU2000267394A1 (en) 2002-01-21
KR20020005860A (ko) 2002-01-18

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