WO2002091268A1 - Method for processing advertisement point, web server and advertisement point server - Google Patents

Abstract

After a web page with advertisement is transmitted from the web server of a content provider (CP)20 to a user (11), an amount of point being imparted to the user is determined depending on the volume of data of that advertisement. The point server of a point service company (40) manages the residual amount of point for each user. The user can purchase a desired article of commerce at the shopping site of the CP 20 using user's own point. Payment is made at the point server, or the like An advertiser (30) pays the fee of advertisement and bears the charge of point for the service company (40). An amount of communication charge paid from the user to a communication provider (50) corresponding to the advertisement data is returned to the user as a point at the advertiser's cost and that point is returned to the advertiser's side in the form of purchase of an article of commerce at the CP 20.

Description

 Specification

 Advertising point processing method, Web server advertising point server

 The present invention relates to an advertisement on a web (WWW) page on a network such as the Internet, and in particular, to a method for processing an advertisement point such as giving a point for using the advertisement and using the point, and a Web server and an advertisement. Regarding point server. Background art

 At present, there are various websites on the Internet, and users access the web server (WWW server) on the website from a client terminal, obtain web page information therefrom, and browse on the display screen. be able to.

 Frequently accessed website pages are often provided with an advertising space, such as a so-called banner advertisement, for posting advertising data requested by advertisers. Such advertisement data is automatically transmitted along with the web page displayed on the client terminal.

 On the other hand, with the spread of mobile phones that can access the Internet, a large number of websites for mobile phones have been established, and advertisements have been posted on the pages of such websites.

 For live browsing on mobile phones with high communication charges, a packet switching method that charges communication charges according to the amount of communication data is adopted so that you do not have to worry about communication charges equivalent to communication time. There are cases.

 In the case of such packet communication, when the user accesses the website and browses the page and the advertisement data is posted, the packet communication actually corresponds to the data amount of the advertisement data. You have to pay the fee. For this reason, sites with large amounts of advertising data may be avoided.

In addition, even when charging for communication charges by time in the circuit switching method, The communication fee includes the communication time for advertising data, but the current situation is that it is not so conscious because there is no strict correspondence between the amount of advertising data and the communication fee as in the case of bucket communication It is.

 From this point of view, with regard to web access by packet communication, some telecommunications carriers (communication carriers) reduce the amount of advertising data by reducing the packet communication fee according to the amount of transmitted advertising data at the burden of the advertiser. Also provides a service that does not affect communication charges.

 However, this method only reduces the communication fee corresponding to the amount of advertising data to the user, and there is no guarantee that the reduced amount will be returned to the use of the network service. There is a problem in terms of transaction activation. In addition, the communication fee reduction service for such advertising data is limited to a specific website called the official website of the communication carrier, and there is also a problem that sites other than the official website cannot be used.

 On the other hand, recently, in order to provide incentives for users to view advertisements, users who click on a banner advertisement to view the details page of the advertisement are paid for the purchase of products (including data and services). There is also a service that provides points that can be used as a service. However, this service is generally irrespective of the packet communication fee for advertising data, and is generally given points for taric activities such as banner advertisements.

The present invention has been made in view of such a background, and enables a user to browse a web page on which an advertisement is placed without worrying about the presence or amount of advertisement data, and also conducts commercial transactions on the Internet. It is an object of the present invention to provide a new advertisement point processing method, a web server, and an advertisement point server related to advertisement data on a web page, which can increase the number of advertisements. Disclosure of the Invention-An advertisement point processing method according to the present invention is an advertisement point processing method in an advertisement point server as a server that provides a point service on a network, After a web page including the advertisement data is transmitted from the web server on the network to the user's client terminal, the web server determines the user according to the amount of advertisement data included in the web page. Receiving the amount of points to be awarded, or determining the amount of the points by the advertising point server itself, accumulating and managing the amount of the points for each user; Receiving a query 1 of the current balance of the user's point, directly or via the web server; and notifying the client terminal of the current balance of the user's point in response to the query. Using the point by the user from the client terminal It is characterized in that a step of performing a settlement processing related to the purchase of goods.

 In this method, a point is given to the user simply by receiving the advertisement data, and the amount of the point is determined according to the data amount of the advertisement data. The determination of the point amount itself may be performed by an advertising point server or by a web server. That is, another advertisement point processing method of the present invention is an advertisement point processing method in a web server on a network, the method including transmitting a web page including advertisement data to a user client terminal. The ability to determine the amount of points to be given to the user, or the step of allowing another server to determine the amount of points to be given to the user according to the data amount of the advertisement data included in the page; A step of receiving a purchase application for a product using the points, and a step of allowing a web server to perform a payment process for purchasing the product using the points by itself or a step of causing another server to perform the processing. You.

In the case where the transmission of the web page is performed by the communication of the bucket exchange method, in the step of determining the amount of the point, the amount of the point is determined so as to correspond to a communication fee of the packet of the data amount of the advertisement data. You. In the case where the transmission of the web page is performed by circuit-switched communication, in the step of determining the amount of the point, the step of determining the amount of the advertisement data is performed so that the amount of the advertisement data corresponds to the communication fee of the required communication time. The amount of the point is determined. The present invention can also be understood as an advertisement point processing program or a recording medium storing an advertisement point processing program as a computer program for executing each step of the advertisement point processing method.

 An advertisement point server according to the present invention is an advertisement point server as a server that provides an advertisement point service on a network, and is configured to transmit a web page including advertisement data from a web server to a client terminal of a user.手段 means for determining the amount of points to be given to the user in accordance with the amount of advertisement data included in the webpage, means for accumulating and managing the determined amount of points for each user, Means for receiving the current balance of the user's points, directly or via the web server, from the user's client terminal; and responding to the inquiry by displaying the current balance of the user's point in the client. Means for notifying the terminal.

 Further, the web server on the network according to the present invention includes means for transmitting a web page including advertisement data to the user's client terminal, and providing the web server with the user according to the data amount of the advertisement data included in the transmitted web page. Means for determining the amount of points to be provided; means for transmitting and receiving point-related information to and from an advertisement point server for accumulating and managing the determined amount of points for each user; and Means for accepting an application for purchase of a product using points by a user. BRIEF DESCRIPTION OF THE FIGURES

 FIG. 1 is an explanatory diagram for explaining a basic concept of the present invention.

 FIG. 2 is a block diagram showing the configuration of the entire system of the present invention.

 FIG. 3 is a diagram showing a configuration example of an advertisement management table held by a content provider (CP) in the embodiment of the present invention.

 FIG. 4 is a diagram showing a configuration example of a point management table held by the service company in the embodiment of the present invention.

FIG. 5 is a flowchart showing a flow of processing when a point occurs in the embodiment of the present invention. It is a chart.

 FIG. 6 is a flowchart showing a processing flow when the user checks his / her current point balance in the embodiment of the present invention.

 FIG. 7 is a flowchart showing a processing flow when a user purchases a product using a point in a CP shopping site in the embodiment of the present invention.

 FIG. 8 is a diagram showing a configuration example of an advertisement management table held by a service company according to another embodiment of the present invention.

 FIG. 9 is a flowchart showing the flow of processing when a point occurs corresponding to the advertisement management table of FIG. BEST MODE FOR CARRYING OUT THE INVENTION

 Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.

 First, the basic concept of the present invention will be described with reference to FIG. On the web page of a content provider (CP) 20 having an advertising space, an advertiser (or an advertising agency or the like requested by the advertiser) 30 requests a posting of advertising data from the advertiser, and the web page is displayed. Advertisement is paid to CP 20 from the advertiser 30 under specified conditions by placing an advertisement in the advertising space of. The user 11 accesses the website of CP 20 from the mobile phone 10 as a kind of the information terminal, and receives the web page having the advertising space. At that time, depending on the amount of received packet data, the carrier 5

The communication fee to be paid to 0 is determined. This communication fee also includes a packet communication fee equivalent to the amount of advertising data (denoted as X for convenience).

 In CP 20, the data amount of the advertisement data transmitted to the user 11 is confirmed, and a corresponding point (service point or advertisement point) is transmitted from an advertisement point service company (hereinafter simply referred to as a service company) 40. Granted to user 1 1. There are several ways to determine where and how to determine the value of this point, as follows.

(1) Check the amount of advertisement data transmitted from CP 20 with CP 20 and respond to this The amount of points is determined by the CP 20 and the point amount is notified to the service company 40 together with the user identification information. In this case, in CP 20, a table in which the data amount for each advertisement or the point amount corresponding to the data amount is prepared in advance. If the point amount is not included in the table, the point amount can be calculated by multiplying the data amount by a predetermined point amount per unit data.

 (2) The amount of advertisement data transmitted from CP 20 is confirmed by CP 20, and the amount of advertisement data is notified to service company 40 together with user identification information. In this case, the service company 40 refers to a table or calculates a corresponding point amount based on the advertisement data amount.

 (3) The advertisement identification information and the user identification information transmitted in the CP 20 are transmitted to the service company 40, and the service company 40 determines the amount of points to be given to the user. . In this case, the service company 40 obtains the data amount of the advertisement by referring to the table, and based on the data amount, calculates the corresponding point amount by referring to the table or by calculation.

 What is necessary in the present invention is that when advertisement data is transmitted to the user accompanying the web page requested by the user 11, the data amount of the advertisement data is confirmed, and the amount of communication data is commensurate with the communication charge of the data amount. This means that the point amount is determined and given to the user. Where the amount of advertising data is perceived and when and how the corresponding point value is determined is not a significant factor.

 The amount of points determined in this way is cumulatively managed by the service company 40 for each user. When the point X is given to the user 11, the advertiser 30 pays an advertisement point fee corresponding to the point X, and the advertiser 30 pays the service company 40. This payment may be made before or after the user uses the points.

User 11 can check his / her current point balance from time to time and use this point as a price for purchasing goods (including data and services) at the shopping site on CP20. At this time, the service agent 40 can also perform the settlement agency. In this way, of the communication charges that the user 11 once paid to the telecommunications carrier 50, The communication fee equivalent to the amount of advertisement data received by the user 11 is returned to the user 11 as a point. User 11 can browse web pages without worrying about the presence or amount of advertisement data, and this point is used by the advertiser for shopping at sites where the advertiser has posted advertisements. Will be reduced to the side. In this way, by circulating the value on the network through the point, the activity 1 on the network is activated.

 If the packet communication fee equivalent to the conventional advertising data described above is offset by the reduction in communication fee, the reduction is not guaranteed to be used to purchase products at stores on sites where the advertiser is involved. However, in the present invention, as described above, the advertising packet communication fee is offset by the point, so that it is finally returned to the advertiser. It is not always necessary to use the points only for the purchase of the product of the advertiser of the advertisement in which the points were generated.

 In the present invention, the generation of a point does not require a click on a banner advertisement or the like, but occurs only in response to a communication fee caused by the advertisement when the user receives the advertisement data. Therefore, it does not matter whether the user actually saw the advertisement or clicked on the advertisement. In addition, when the website is moved to a specific advertiser-specific page due to the banner advertisement, etc., whether or not points will be generated for the data amount of the destination page is determined by the system operator or Advertiser freedom. In this embodiment, when the advertisement data is transmitted from the CP 20, the processing is performed assuming that the user has received the advertisement data (transmission data amount / call reception data amount). .

 FIG. 2 shows the configuration of the entire system of the present invention.

In this system, a mobile phone 10, various content providers (CPs) 20, and a point server 401 of a service company 40 are interconnected via a network 15 such as the Internet. It consists of. The mobile phone 10 is connected to a network 15 via a base station (not shown) and a gateway 13. The mobile phone 10 has a control unit 101 consisting of a CPU, ROM, and various interfaces, an input unit 102 such as numeric keys and various operation keys, and a display unit such as a liquid crystal display. 103, a memory 104 for storing various application data, and a communication unit 105 for communicating voice call data with a base station.

 Each CP 20 is provided with a web (Web) server 201 that receives a web page request from a client terminal such as a mobile phone 10 and transmits the page data, and a content storage unit 20 that stores various types of content data. 3 (storage device such as a hard disk), an advertisement management table 204 for managing various information of advertisements posted in this CP, and a communication unit 205 for data transmission / reception.

 The service company 40 sends and manages point-related information, and has an advertising point server (hereinafter simply referred to as a point server) 410 having a web server function, and a web page storage section 40 storing web page information. 2 (storage device such as a hard disk), a point management table 403 (storage device such as a memory and a hard disk) for managing accumulated point information for each user, and a communication unit 405. The point server 401 of the service company 40 and the CP 20 may be connected via a separate communication line such as a dedicated line instead of via the Internet.

 FIG. 3 shows a configuration example of the advertisement management table 204 held by the CP 20. The advertisement management table 204 includes a plurality of records for each individual advertisement. In this example, each record contains the advertising identification information (ad ID) that identifies the ad, the file name of the page on which the ad appears, the file name of the ad data, Advertiser ID), advertising data volume, and accrued points. In the advertisement management table 204, the record of the relevant advertisement is updated (added or deleted) every time an advertisement is placed on or released from a web page in this CP. When calculating the amount of generated points from the amount of advertisement data each time, the item of generated points may be deleted from this table.

In the present embodiment, it is assumed that the CP 20 determines the amount of generated points corresponding to the amount of advertisement data transmitted to the user, and notifies the service company 40 of this. FIG. 4 shows a configuration example of the point management table 403 held by the service company 40. The point management table 403 includes a plurality of records for each user. In this example, each record is a registered user identity (user ID or nickname). System), content provider identification information (CP-ID), and point balance. The point balance stores the amount of points generated for each CP and the total number of points (Total). However, it is sufficient to keep at least the total number of points, and it is not essential to keep the amount of points generated for each CP.

 Next, referring to FIG. 5, the flow of processing when points are generated will be described.

 The user connects to the network 15 from the mobile phone 10 and selects or manually inputs the desired content provider 20 site from a menu or a puck mark by using the web browser of the mobile phone 10 (in the memory 104). Specify by. This requests the web server 201 of the site to transmit a web page (S11). In response to this request, CP 20 transmits the information of the web page to mobile phone 10 (S 12). The browser of the mobile phone 10 receives the page information with the advertisement, interprets it, forms display data, and displays it on the display unit 103 (S13). Advertisement data is usually prepared as image information, embedded in or linked to a page document written in a markup language such as HTML, and attached to the page. The image file embedded in the page document is automatically requested by the browser to transmit the file to the web server 201, and is displayed in the form embedded in the document. Also, for the linked image information, the file is requested based on the specified URL by clicking the hot spot on the document, and when the file is received, the image is displayed. The size of the advertising data transmitted to which user can be recognized in CP20. For that purpose, it is desirable that the advertisement data file be stored in the CP 20. However, if the advertisement data file is stored in an advertisement distribution server different from CP20, the link information to the CGI for acquiring the advertisement data from the advertisement distribution server is attached to the CP page. If this is done, the distribution server can manage which advertisement has been transmitted from which CP, and the CP 20 can obtain the advertisement transmission information from the distribution server. It is also possible to provide such an advertisement distribution server on a site operated by a point service company.

—On the other hand, CP 20 stores the data of the advertising data transmitted with the transmission of the requested page. The amount of points corresponding to the amount of bucket communication charges is determined (S14). In this embodiment, by referring to the advertisement management table 204 shown in FIG. 3, it is possible to confirm the point amount to be given to the user in accordance with the transmitted advertisement data (advertisement data file). it can. The determined point amount is notified from the CP 20 to the point server 401 together with the CP-ID and the user ID (S15). The point server 401 that has received the notification adds the amount of points generated this time to the current point balance of the user in the relevant CP in the point management table 403 as shown in FIG. Is updated (S16).

 Fig. 6 shows the flow of processing when the user checks his current point balance. The user accesses the point server 401 directly from the mobile phone 10. Alternatively, the point server 401 may be accessed as a link from the CP 20 site. Alternatively, the point server 401 may be accessed via a program module (not shown) located at the CP 20 site. After the mobile phone 10 accesses the point server 401, a request for a point balance inquiry is made from a menu screen or the like (S21). In response, the point server 401 requests input of the password of the user registered in advance (S22). When the user inputs a password (S23), this is transmitted to the point server 401 (S24). The point server 401 compares this password with the password of the user registered in advance (S25) to perform user authentication. If the passwords do not match, a notification of user authentication NG is issued (S26). At this time, re-input of the password may be required. If the user authentication is OK, the current point balance of the user is read out by referring to the point management table 403, the value is inserted into the point balance notification document, and transmitted to the mobile phone 10 ( S 27). The browser of the mobile phone 10 displays this point balance notification screen (S28). In this way, the user can check his / her current point balance. Here, a method using a simple password has been described as a method of user authentication, but a more sophisticated and secure user authentication method may be used.

Fig. 7 shows that a user uses a point to sell It shows the flow of processing when purchasing a product. When the user accesses the shopping site of the CP 20 from the mobile phone 10, the mobile phone 10 requests transmission of the page information (S41). In response, the web server of CP 20 transmits the page information to mobile phone 10 (S42). The browser of the mobile phone 10 displays the shopping page of the shopping site (S43).

 When a user inputs a password to purchase a product (S44), the CP performs user authentication (S45). If the result of the user authentication is OK, the CP 20 inquires of the current point balance of the user to the point server 401 (S46). If the result of the user authentication is NG, the process does not proceed to step S46.

 After that, the point server 401 refers to the point management table 403, reads out the point balance (total number of points) of the user, and answers the CP 20 (S47). The CP 20 transmits a notification page incorporating the point balance to the mobile phone 10 (S48).

 When a purchase instruction for a desired product is received from the user on the shopping page (S49), the purchase application is transmitted to the CP 20 (S50). The CP 20 accepts this purchase (S51) and responds to the user to that effect (S52). Thereafter, the user receives an instruction on the number of points used (S53), and issues an access instruction to the point server (and, if necessary, the settlement server) (S54). Thereby, a settlement request is made to the point server 401 via the CP 20 (S55). If the result of the predetermined user authentication (S55) · is OK, the point server 401 performs a payment process using points for the purchase of the product (S56). In this settlement process, if the point balance is equal to or greater than the price of the purchased product, the only solution is to subtract the point balance. If the point balance does not reach the price of the purchased product, the point balance is set to 0 and another payment server (not shown) is accessed to deduct the insufficient amount from the user's credit account. And other settlement processing (S57). Thereafter, the point server 401 transmits a settlement completion notification to the mobile phone 10 via the CP 20 (S58). The mobile phone 10 displays the result (S59). The point server may have the function of the settlement server.

With this display, the user can recognize that the purchase of the product by the point has been completed and use it. The used point balance can also be recognized. CP 20 delivers the purchased product to the user. For example, if the purchased product is a service on the network, the service can be used. If the purchased merchandise is data, the user can download the data or send the key to use. If the goods are tangible, deliver the tangible to the user.

 In addition, if an advertisement is placed on the receiving page of this shopping site, a new point can be generated for receiving the advertisement data.

 In the processing described with reference to FIG. 5, an example has been described in which the amount of generated points is determined in CP 20, but it may be determined in point server 401. Such an embodiment will be described with reference to FIGS.

 FIG. 8 shows a configuration example of the advertisement management table 409 held by the service company 40 in such a case. This table is obtained by adding a CP-ID item, which is identification information of CP20, to each record in the advertisement management table 204 shown in FIG. As a result, the point server 401 can identify and manage the advertisements to be posted for each CP 20, and notify the advertisement ID (or advertisement data file name) and user ID from the CP 20. By receiving it, the amount of points to be generated can also be determined. The configuration of the entire system is sufficient as shown in FIG. 2 except that the service company 40 has a new advertisement management table 409.

 With reference to FIG. 9, the flow of processing when a point occurs will be described. As in the process of FIG. 5, a web page is requested from the web server 201 of the site of the desired content provider 20 in accordance with a user's instruction (S31). In response to this request, CP 20 transmits the information of the web page to mobile phone 10 (S32). The browser of the mobile phone 10 receives the page information with the advertisement, interprets it, forms display data, and displays it on the display unit 103 (S33).

On the other hand, the CP 20 specifies the advertisement data transmitted in accordance with the transmission of the requested page (S34), and the advertisement information such as the advertisement ID or the advertisement data file name that can identify the advertisement is CP—ID. The point server 401 is notified together with the user ID and the user ID (S35). The point server 410 receiving this notification sends the advertisement management table shown in FIG. By referring to 409, the amount of points to be given to the user is determined in accordance with the transmitted advertisement data (advertisement data file) (S36), and the corresponding points are added to the point management table 403. The amount of the newly generated point is added to the current point balance of the user in the relevant CP, and the total number of points is updated (S37).

 The preferred embodiment of the present invention has been described above. However, as described above, various modifications and changes other than those mentioned above can be made. For example, in the above description, the points are generated in real time. However, the points may be counted periodically based on the transmission history information (log information) of the web page in the CP. In addition, in order to cope with a case where the transmission is interrupted in the middle of the transmission of the entire web page, the approximate point value in real time is stored based on the advertisement management table, and the accurate It is also possible to perform verification later, search for advertising data that was not actually sent, and subtract the corresponding amount of points.

 Also, the case where the web page access is based on the packet switching method has been described.

The present invention can also be applied to the case of one circuit switching system. In this case, the required communication time is estimated according to the amount of advertisement data, the required communication time is converted into a communication fee, and the amount of points is determined based on the communication. Although the service company and the CP are described as separate entities, the service company may also be the CP. Also, while the image file of a still image has been described as the advertisement data, it may be data of another format such as a moving image or sound. Industrial applicability

According to the present invention, even if a page on which an advertisement is posted is accessed, an advertisement point in terms of a communication charge corresponding to the amount of the advertisement data can be obtained. ) You can browse web pages without worrying about. Advertisers are encouraged to post advertisements, even if they pay advertising point fees, because users are expected to use those points to purchase products at shopping sites. This works in the direction of increasing the advertising points given to the user, and the advertising points serve to encourage the purchase of the product. As a result, the present invention Contributes to the activation of commercial transactions on the work. Telecommunications carriers can also expect an increase in revenues from telecommunications charges due to an increase in data traffic.

Claims

The scope of the claims  1. An advertisement point processing method in an advertisement point server as a server for providing a point service on a network,  After a web page including the advertisement data is transmitted from the web server on the network to the user's client terminal, the web server determines the user according to the data amount of the advertisement data included in the web page. Receiving the amount of points to be awarded, or determining the amount of the points by the advertising point server itself;  A step of accumulating and managing the amount of this point for each user;  Receiving an inquiry about the current balance of points of the user from the client terminal, directly or via the web server;  Notifying the client terminal of the current balance of the user's point in response to the inquiry;  Performing a payment process relating to the purchase of a product by the user from the client terminal using the points;  Advertisement point processing method characterized by comprising: 2. A method of processing an advertisement point in a web server on a network, wherein the web page including the advertisement data is transmitted to a user's client terminal according to a data amount of the advertisement data included in the transmitted web page. Determining the amount of points to be awarded to the user or letting another server determine the amount of points;  Accepting a purchase application for a product using points from the user from the client terminal;  A step in which the web server performs the payment processing for the purchase of the product using the point itself, or causes another server to perform the payment processing; An advertisement point processing method comprising: 3. The transmission of the web page is performed by packet switching communication, and in the step of determining the amount of the point, the amount of the point is determined so as to correspond to a communication charge of a bucket of the data amount of the advertisement data. 3. The advertisement point processing method according to claim 1 or 2, wherein: 4. The transmission of the web page is performed by circuit switching communication.  In the step of determining the amount of the point, the request range 1 or 2 is characterized in that the amount of the point is determined so as to correspond to a communication fee of a required communication time of the data amount of the advertisement data. The described advertisement point processing method. 5. An advertisement point processing program in an advertisement point server as a server for providing an advertisement point service on a network,  After a web page including advertisement data is transmitted from a web server on a network to a user's client terminal, the user is determined by the web server according to the data amount of the advertisement data included in the web page. Receiving the amount of the point to be granted to the user, or determining the amount of the point by the advertisement point server itself, a step of accumulating and managing the amount of the point for each user,  Receiving an inquiry about the current balance of the user's points from the client terminal of the user directly or via the web server;  Meanwhile, a step of notifying the current balance of the user's point in response to the request;  Performing a payment process relating to the purchase of a product using points by the user from the client terminal;  An advertising point processing program characterized by executing: 6. An advertisement point for executing an advertisement point process on a web server on the network An int processing program,  A step of sending a web page containing advertisement data to the user's client terminal;  Determining the amount of points to be awarded to the user or letting another server determine the amount of points according to the data amount of the advertisement data included in the transmitted web page;  Accepting a purchase application for a product using points from the user from the client terminal;  A step in which the web server performs the payment processing relating to the purchase of the product using the point itself, or causes another server to perform the payment processing;  An advertising point processing program characterized by executing: 7. The transmission of the web page is performed by packet-switched communication,  7. The advertisement point program according to claim 5, wherein the amount of the point is determined so as to correspond to a communication charge of a bucket of the data amount of the advertisement data. 8. The transmission of the web page is performed by circuit-switched communication,  7. The advertisement point processing program according to claim 5, wherein the amount of the point is determined so as to correspond to a communication fee of a required communication time of the data amount of the advertisement data. 9. An advertisement point server as a server that provides an advertisement point service on the network,  After the web page containing the advertisement data is transmitted from the web server to the user's client terminal, the amount of points to be given to the user is determined according to the data amount of the advertisement data included in the web page Means to Means for accumulating and managing the determined amount of points for each user; Means for receiving an inquiry about the current balance of points of the user from the client terminal of the user directly or via the web server;  Means for notifying the client terminal of the current balance of the user's point in response to the inquiry;  An advertising point server comprising: 10. The advertisement point server according to claim 9, further comprising means for performing a settlement process relating to a purchase of a product by the user from the client terminal using the points. 1 1. A web server on the network,  Sending a web page containing advertisement data to the user's client terminal;  Means for determining the amount of points to be awarded to the user according to the data amount of the advertisement data included in the transmitted web page;  Means for transmitting and receiving point-related information to and from an advertisement point server that accumulates and manages the determined amount of points for each user;  Means for receiving a purchase application for a product using the points from the user from the client terminal;  A web server comprising: 12. The web server according to claim 11, further comprising a power of the web server itself to perform a payment process related to the purchase of a product using the points, or a unit for causing another server to perform the payment process.