[go: up one dir, main page]

WO2000055790A3 - Gradient criterion method for neural networks and application to targeted marketing - Google Patents

Gradient criterion method for neural networks and application to targeted marketing Download PDF

Info

Publication number
WO2000055790A3
WO2000055790A3 PCT/US2000/006735 US0006735W WO0055790A3 WO 2000055790 A3 WO2000055790 A3 WO 2000055790A3 US 0006735 W US0006735 W US 0006735W WO 0055790 A3 WO0055790 A3 WO 0055790A3
Authority
WO
WIPO (PCT)
Prior art keywords
application
neural networks
gradient criterion
targeted marketing
criterion method
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/US2000/006735
Other languages
French (fr)
Other versions
WO2000055790B1 (en
WO2000055790A2 (en
Inventor
Yuri Galperin
Vladimir Fishman
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Marketswitch Corp
Original Assignee
Marketswitch Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Marketswitch Corp filed Critical Marketswitch Corp
Priority to CA002403249A priority Critical patent/CA2403249A1/en
Priority to AU38840/00A priority patent/AU3884000A/en
Publication of WO2000055790A2 publication Critical patent/WO2000055790A2/en
Publication of WO2000055790A3 publication Critical patent/WO2000055790A3/en
Publication of WO2000055790B1 publication Critical patent/WO2000055790B1/en
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
    • G06N3/00—Computing arrangements based on biological models
    • G06N3/02—Neural networks
    • G06N3/04—Architecture, e.g. interconnection topology
    • G06N3/0499—Feedforward networks
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
    • G06N3/00—Computing arrangements based on biological models
    • G06N3/02—Neural networks
    • G06N3/08—Learning methods
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
    • G06N3/00—Computing arrangements based on biological models
    • G06N3/02—Neural networks
    • G06N3/08—Learning methods
    • G06N3/09—Supervised learning

Landscapes

  • Engineering & Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Computational Linguistics (AREA)
  • Health & Medical Sciences (AREA)
  • Biophysics (AREA)
  • Artificial Intelligence (AREA)
  • Data Mining & Analysis (AREA)
  • Evolutionary Computation (AREA)
  • General Health & Medical Sciences (AREA)
  • Molecular Biology (AREA)
  • Computing Systems (AREA)
  • General Engineering & Computer Science (AREA)
  • Life Sciences & Earth Sciences (AREA)
  • Mathematical Physics (AREA)
  • Software Systems (AREA)
  • Biomedical Technology (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Complex Calculations (AREA)
  • Image Analysis (AREA)

Abstract

The present invention is drawn to a unique application of the Maximum Likelihood statistical method to commercial neural network technologies. The present invention utilizes the specific nature of the output in target marketing problems and makes it possible to produce more accurate and predictive results by minimizing a gradient criterion to produce model weights to get the maximum likelihood result. It is best used on 'noisy' data and when one is interested in determining a distribution's overall accuracy, or best general description of reality.
PCT/US2000/006735 1999-03-15 2000-03-15 Gradient criterion method for neural networks and application to targeted marketing Ceased WO2000055790A2 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
CA002403249A CA2403249A1 (en) 1999-03-15 2000-03-15 Gradient criterion method for neural networks and application to targeted marketing
AU38840/00A AU3884000A (en) 1999-03-15 2000-03-15 Gradient criterion method for neural networks and application to targeted marketing

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US12421799P 1999-03-15 1999-03-15
US60/124,217 1999-03-15

Publications (3)

Publication Number Publication Date
WO2000055790A2 WO2000055790A2 (en) 2000-09-21
WO2000055790A3 true WO2000055790A3 (en) 2000-12-14
WO2000055790B1 WO2000055790B1 (en) 2001-02-22

Family

ID=22413524

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2000/006735 Ceased WO2000055790A2 (en) 1999-03-15 2000-03-15 Gradient criterion method for neural networks and application to targeted marketing

Country Status (3)

Country Link
AU (1) AU3884000A (en)
CA (1) CA2403249A1 (en)
WO (1) WO2000055790A2 (en)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US11568348B1 (en) 2011-10-31 2023-01-31 Consumerinfo.Com, Inc. Pre-data breach monitoring

Families Citing this family (33)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6993493B1 (en) 1999-08-06 2006-01-31 Marketswitch Corporation Method for optimizing net present value of a cross-selling marketing campaign
SE519507C2 (en) * 2000-10-31 2003-03-04 Goesta Granlund Method and apparatus for training associative networks for artificial vision
US8346593B2 (en) 2004-06-30 2013-01-01 Experian Marketing Solutions, Inc. System, method, and software for prediction of attitudinal and message responsiveness
US8732004B1 (en) 2004-09-22 2014-05-20 Experian Information Solutions, Inc. Automated analysis of data to generate prospect notifications based on trigger events
US7711636B2 (en) 2006-03-10 2010-05-04 Experian Information Solutions, Inc. Systems and methods for analyzing data
US8036979B1 (en) 2006-10-05 2011-10-11 Experian Information Solutions, Inc. System and method for generating a finance attribute from tradeline data
US8027871B2 (en) 2006-11-03 2011-09-27 Experian Marketing Solutions, Inc. Systems and methods for scoring sales leads
US8606666B1 (en) 2007-01-31 2013-12-10 Experian Information Solutions, Inc. System and method for providing an aggregation tool
US8606626B1 (en) 2007-01-31 2013-12-10 Experian Information Solutions, Inc. Systems and methods for providing a direct marketing campaign planning environment
US20080294540A1 (en) 2007-05-25 2008-11-27 Celka Christopher J System and method for automated detection of never-pay data sets
US7996521B2 (en) 2007-11-19 2011-08-09 Experian Marketing Solutions, Inc. Service for mapping IP addresses to user segments
US20100174638A1 (en) 2009-01-06 2010-07-08 ConsumerInfo.com Report existence monitoring
WO2010132492A2 (en) 2009-05-11 2010-11-18 Experian Marketing Solutions, Inc. Systems and methods for providing anonymized user profile data
US9652802B1 (en) 2010-03-24 2017-05-16 Consumerinfo.Com, Inc. Indirect monitoring and reporting of a user's credit data
US9152727B1 (en) 2010-08-23 2015-10-06 Experian Marketing Solutions, Inc. Systems and methods for processing consumer information for targeted marketing applications
US8930262B1 (en) 2010-11-02 2015-01-06 Experian Technology Ltd. Systems and methods of assisted strategy design
AU2012217565B2 (en) 2011-02-18 2017-05-25 Csidentity Corporation System and methods for identifying compromised personally identifiable information on the internet
US10255598B1 (en) 2012-12-06 2019-04-09 Consumerinfo.Com, Inc. Credit card account data extraction
US8812387B1 (en) 2013-03-14 2014-08-19 Csidentity Corporation System and method for identifying related credit inquiries
US10102536B1 (en) 2013-11-15 2018-10-16 Experian Information Solutions, Inc. Micro-geographic aggregation system
US10262362B1 (en) 2014-02-14 2019-04-16 Experian Information Solutions, Inc. Automatic generation of code for attributes
US9576030B1 (en) 2014-05-07 2017-02-21 Consumerinfo.Com, Inc. Keeping up with the joneses
US11257117B1 (en) 2014-06-25 2022-02-22 Experian Information Solutions, Inc. Mobile device sighting location analytics and profiling system
US10339527B1 (en) 2014-10-31 2019-07-02 Experian Information Solutions, Inc. System and architecture for electronic fraud detection
US10445152B1 (en) 2014-12-19 2019-10-15 Experian Information Solutions, Inc. Systems and methods for dynamic report generation based on automatic modeling of complex data structures
US11151468B1 (en) 2015-07-02 2021-10-19 Experian Information Solutions, Inc. Behavior analysis using distributed representations of event data
US9767309B1 (en) 2015-11-23 2017-09-19 Experian Information Solutions, Inc. Access control system for implementing access restrictions of regulated database records while identifying and providing indicators of regulated database records matching validation criteria
US20180060954A1 (en) 2016-08-24 2018-03-01 Experian Information Solutions, Inc. Sensors and system for detection of device movement and authentication of device user based on messaging service data from service provider
US10699028B1 (en) 2017-09-28 2020-06-30 Csidentity Corporation Identity security architecture systems and methods
US10896472B1 (en) 2017-11-14 2021-01-19 Csidentity Corporation Security and identity verification system and architecture
US11682041B1 (en) 2020-01-13 2023-06-20 Experian Marketing Solutions, Llc Systems and methods of a tracking analytics platform
CN112070593B (en) * 2020-09-29 2023-09-05 中国银行股份有限公司 Data processing method, device, equipment and storage medium
US12430646B2 (en) 2021-04-12 2025-09-30 Csidentity Corporation Systems and methods of generating risk scores and predictive fraud modeling

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP0554083A2 (en) * 1992-01-30 1993-08-04 Ricoh Company, Ltd Neural network learning system
US5504675A (en) * 1994-12-22 1996-04-02 International Business Machines Corporation Method and apparatus for automatic selection and presentation of sales promotion programs
US5774868A (en) * 1994-12-23 1998-06-30 International Business And Machines Corporation Automatic sales promotion selection system and method

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP0554083A2 (en) * 1992-01-30 1993-08-04 Ricoh Company, Ltd Neural network learning system
US5504675A (en) * 1994-12-22 1996-04-02 International Business Machines Corporation Method and apparatus for automatic selection and presentation of sales promotion programs
US5774868A (en) * 1994-12-23 1998-06-30 International Business And Machines Corporation Automatic sales promotion selection system and method

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
SURENDRAN A C ET AL: "Unsupervised, smooth training of feed-forward neural networks for mismatch compensation", 1997 IEEE WORKSHOP ON AUTOMATIC SPEECH RECOGNITION AND UNDERSTANDING PROCEEDINGS (CAT. NO.97TH8241), 1997 IEEE WORKSHOP ON AUTOMATIC SPEECH RECOGNITION AND UNDERSTANDING PROCEEDINGS, SANTA BARBARA, CA, USA, 14-17 DEC. 1997, 1997, New York, NY, USA, IEEE, USA, pages 482 - 489, XP002148180, ISBN: 0-7803-3698-4 *

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US11568348B1 (en) 2011-10-31 2023-01-31 Consumerinfo.Com, Inc. Pre-data breach monitoring

Also Published As

Publication number Publication date
WO2000055790B1 (en) 2001-02-22
CA2403249A1 (en) 2000-09-21
WO2000055790A2 (en) 2000-09-21
AU3884000A (en) 2000-10-04

Similar Documents

Publication Publication Date Title
WO2000055790A3 (en) Gradient criterion method for neural networks and application to targeted marketing
WO2002019158A3 (en) Method and system for personalisation of digital information
WO2002089383A3 (en) Single-pass low-storage arbitrary probabilistic location estimation for massive data sets
WO2001084723A3 (en) Performance measurement and management
WO2002103618A8 (en) Statistical model
WO2001050222A3 (en) System and method for recording internet advertisement access history
WO2002088777A3 (en) Improvements in or relating to forecasting
TW200513935A (en) Method and system for purchase-based segmentation
WO2001052118A3 (en) Information server
DK1393034T3 (en) Model-based alerting
WO2002061613A3 (en) Database system and query optimiser
EP0763816A3 (en) Discriminative utterance verification for connected digits recognition
WO2002028018A3 (en) Method and apparatus for identifying user characteristics and device characteristics using a communication network
WO1998043105A3 (en) Object tracking system using statistical modeling and geometric relationship
WO2000019346A8 (en) Aggregating and pooling information in a communication system with feedback
EP0831461A3 (en) Scheme for model adaptation in pattern recognition based on taylor expansion
AU2002349315A1 (en) Requesting and controlling access in a wireless communications network
EP0862162A3 (en) Speech recognition using nonparametric speech models
EP1150508A3 (en) Information distributing method and information distributing system
EP0732685A3 (en) A system for recognizing continuous speech
EP1359519A3 (en) Information providing apparatus and method
WO2000072212A3 (en) Total ownership cost estimation of complex systems
WO2002091123A3 (en) Method and system for providing advertising inventory information in response to demographic inquiries
WO2002069084A3 (en) System and method for providing customized sales-related data over a network
WO2004006059A3 (en) Architecture and method for configuration validation web service

Legal Events

Date Code Title Description
AK Designated states

Kind code of ref document: A2

Designated state(s): AE AL AM AT AU AZ BA BB BG BR BY CA CH CN CR CU CZ DE DK DM DZ EE ES FI GB GD GE GH GM HR HU ID IL IN IS JP KE KG KP KR KZ LC LK LR LS LT LU LV MA MD MG MK MN MW MX NO NZ PL PT RO RU SD SE SG SI SK SL TJ TM TR TT TZ UA UG US UZ VN YU ZA ZW

AL Designated countries for regional patents

Kind code of ref document: A2

Designated state(s): GH GM KE LS MW SD SL SZ TZ UG ZW AM AZ BY KG KZ MD RU TJ TM AT BE CH CY DE DK ES FI FR GB GR IE IT LU MC NL PT SE BF BJ CF CG CI CM GA GN GW ML MR NE SN TD TG

121 Ep: the epo has been informed by wipo that ep was designated in this application
AK Designated states

Kind code of ref document: A3

Designated state(s): AE AL AM AT AU AZ BA BB BG BR BY CA CH CN CR CU CZ DE DK DM DZ EE ES FI GB GD GE GH GM HR HU ID IL IN IS JP KE KG KP KR KZ LC LK LR LS LT LU LV MA MD MG MK MN MW MX NO NZ PL PT RO RU SD SE SG SI SK SL TJ TM TR TT TZ UA UG US UZ VN YU ZA ZW

AL Designated countries for regional patents

Kind code of ref document: A3

Designated state(s): GH GM KE LS MW SD SL SZ TZ UG ZW AM AZ BY KG KZ MD RU TJ TM AT BE CH CY DE DK ES FI FR GB GR IE IT LU MC NL PT SE BF BJ CF CG CI CM GA GN GW ML MR NE SN TD TG

DFPE Request for preliminary examination filed prior to expiration of 19th month from priority date (pct application filed before 20040101)
AK Designated states

Kind code of ref document: B1

Designated state(s): AE AL AM AT AU AZ BA BB BG BR BY CA CH CN CR CU CZ DE DK DM DZ EE ES FI GB GD GE GH GM HR HU ID IL IN IS JP KE KG KP KR KZ LC LK LR LS LT LU LV MA MD MG MK MN MW MX NO NZ PL PT RO RU SD SE SG SI SK SL TJ TM TR TT TZ UA UG US UZ VN YU ZA ZW

AL Designated countries for regional patents

Kind code of ref document: B1

Designated state(s): GH GM KE LS MW SD SL SZ TZ UG ZW AM AZ BY KG KZ MD RU TJ TM AT BE CH CY DE DK ES FI FR GB GR IE IT LU MC NL PT SE BF BJ CF CG CI CM GA GN GW ML MR NE SN TD TG

B Later publication of amended claims
REG Reference to national code

Ref country code: DE

Ref legal event code: 8642

WWE Wipo information: entry into national phase

Ref document number: 2403249

Country of ref document: CA

122 Ep: pct application non-entry in european phase