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WO1999026219A1 - Advertising medium - Google Patents

Advertising medium Download PDF

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Publication number
WO1999026219A1
WO1999026219A1 PCT/ES1998/000312 ES9800312W WO9926219A1 WO 1999026219 A1 WO1999026219 A1 WO 1999026219A1 ES 9800312 W ES9800312 W ES 9800312W WO 9926219 A1 WO9926219 A1 WO 9926219A1
Authority
WO
WIPO (PCT)
Prior art keywords
band
rollers
prism
perimeter
support
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/ES1998/000312
Other languages
Spanish (es)
French (fr)
Inventor
Salvador Estrada Monte
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Priority to AU11582/99A priority Critical patent/AU1158299A/en
Publication of WO1999026219A1 publication Critical patent/WO1999026219A1/en
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F11/00—Indicating arrangements for variable information in which the complete information is permanently attached to a movable support which brings it to the display position
    • G09F11/24—Indicating arrangements for variable information in which the complete information is permanently attached to a movable support which brings it to the display position the advertising or display material forming part of a moving band, e.g. in the form of perforations, prints, or transparencies

Definitions

  • the present specification refers to an advertising support, whose purpose is to achieve the use of the multiple faces of the prismatic structure that composes it, notably expanding the propaganda activity that is pursued and producing in the observer a virtual impression of movement of the support in question, which simulates a turn on its axis of symmetry, constituting a reason for claiming to the observer.
  • This invention has its application within the industry dedicated to the manufacture of advertising media and the like.
  • the applicant also knows the existence of advertising media constituted from a prismatic structure provided with a viewing window, which affects almost all of one of its faces, existing at the top and bottom of it, and inside the structure, two parallel rollers, invisible from the outside, on which a band is wound that slides parallel to the plane of the window.
  • This embodiment has the advantage over the aforementioned in the first place, of allowing multiple messages to be displayed centered, in front of the viewing window selectively and for predetermined periods of time.
  • the advertising support that the invention proposes is configured in itself as an obvious novelty within its specific field of application, by presenting in its context a plurality of advantages in relation to the advertising media known so far.
  • the advertising support object of the invention is constituted from a hollow prismatic body, provided at least on one of its faces with a viewing window, or what is the same the aforementioned windows can affect all the faces of the prism, without any limitation.
  • Engine stops are regulated in its frequency and times by a previously selected program, which determines the existence of controlled pauses of display of the images.
  • the device is specifically designed for application in the advertising field, both indoors, such as commercial premises, public buildings and the like, as well as outdoors.
  • Figure number 1 Corresponds to a perspective view of the exploded view of the advertising support object of the invention.
  • Figure number 2.- Shows a perspective view of the mounted advertising stand.
  • Figure number 3. Corresponds to a plan view of the advertising medium according to the graphic representations made in figures numbers 1 and 2.
  • Figure number 4.- shows a plan view of the advertising medium, according to an alternative embodiment.
  • the advertising medium that is recommended is constituted from a hollow prismatic structure (1), which presents on all its faces display windows (2), through which it is made the visualization from the outside of the messages printed in the form of bullets (3), incorporated in the surface of a band (4), which is made to slide parallel to the plane of said windows (2).
  • rollers (5) which extend parallel to the edges of the prism or structure (1), one of the rollers (5a) being motorized by means of a motor (6) and a transmission (7), while the remaining ones are dragged through a transmission (8), to which the carrier band (4) of the messages to be displayed is attached.
  • rollers (5) and (5 a ) are complemented with other rollers (9) to which the ends of the band are fixed, which constitute a file or warehouse of the excess band (4), which exceeds the support perimeter, and whose file allows to expand without limitation the number of vignettes to display.
  • the support described has an electronic control panel, (no represented, or referenced), by means of which the motor functions programming (6) is carried out for the regulation of the order and exposure time of the images incorporated on the vignettes (3).
  • a light source can be included, which will illuminate the band (4) in the exhibition areas.

Landscapes

  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Displays For Variable Information Using Movable Means (AREA)

Abstract

Advertising medium consisting of a prismatic structure (1) inside which are provided rollers (5) intended to guide the band or web (4), said rollers being arranged proximate and parallel to the edges of the prismatic structure (1), the rollers (5) being associated with a transmission (7) to set said rollers into a rotational motion and from which the printed laminar web (4) is suspended and adapted to the internal perimeter of the prism (1); drive rollers (9) are provided to which are fixed the extremities of the web (4), the latter being wound on said roller; the rollers (9) can also be used to house the web length which exceeds the perimeter of the prism.

Description

SOPORTE PUBLICITARIO ADVERTISING SUPPORT

D E S C R I P C I Ó ND E S C R I P C I Ó N

OBJETO DE LA INVENCIÓNOBJECT OF THE INVENTION

La presente memoria descriptiva se refiere a un soporte publicitario, cuya finalidad estriba en lograr el aprovechamiento de las múltiples caras de la estructura prismática que lo compone, ampliando notablemente la actividad propagandística que se persigue y produciendo en el observador una impresión virtual de movimiento del soporte en cuestión, que simula un giro sobre su eje de simetría, constituyendo un motivo de reclamo para el observador.The present specification refers to an advertising support, whose purpose is to achieve the use of the multiple faces of the prismatic structure that composes it, notably expanding the propaganda activity that is pursued and producing in the observer a virtual impression of movement of the support in question, which simulates a turn on its axis of symmetry, constituting a reason for claiming to the observer.

CAMPO DE LA INVENCIÓNFIELD OF THE INVENTION

Esta invención tiene su aplicación dentro de la industria dedicada a la fabricación de soportes publicitarios y similares.This invention has its application within the industry dedicated to the manufacture of advertising media and the like.

ANTECEDENTES DE LA INVENCIÓNBACKGROUND OF THE INVENTION

El solicitante conoce la existencia de soportes publicitarios que actualmente se encuentran incorporados en el mercado de este sector, constituidos a partir de una estructura concebida para incluir y sustentar un mensaje estático que se exhibe durante un tiempo arbitrario hasta que se procede a su recambio o sustitución por un nuevo mensaje, que como el incorporado con anterioridad, durante su periodo de exhibición permanecerá igualmente estático. La sustitución de un mensaje por otro, se realiza en estos casos a través de medios convencionales, generalmente de tipo manual, en combinación con la estructura del soporte, que de forma prácticamente general, es practicable para la facilitar la operación de recambio.The applicant knows the existence of advertising media that are currently incorporated in the market of this sector, constituted from a structure designed to include and sustain a static message that is displayed for an arbitrary time until it is replaced or replaced. for a new message, which, like the one previously incorporated, during its exhibition period will remain equally static. The substitution of one message for another, is carried out in these cases through conventional means, generally of manual type, in combination with the structure of the support, which in a general way, is practicable to facilitate the replacement operation.

Por parte del solicitante también se conoce la existencia de soportes publicitarios constituidos a partir de una estructura prismática provista de una ventana de visualización, que afecta a la práctica totalidad de una de sus caras, existiendo en la parte superior e inferior de la misma, y en el interior de la estructura, sendos rodillos paralelos, invisibles desde el exterior, sobre los cuales se arrolla una banda que se hace deslizar paralelamente al plano de la ventana.The applicant also knows the existence of advertising media constituted from a prismatic structure provided with a viewing window, which affects almost all of one of its faces, existing at the top and bottom of it, and inside the structure, two parallel rollers, invisible from the outside, on which a band is wound that slides parallel to the plane of the window.

Esta realización presenta la ventaja sobre la citada en primer lugar, de permitir incluir múltiples mensajes que se exponen centrados, frente a la ventana de visualización de manera selectiva y durante periodos de tiempo predeterminados.This embodiment has the advantage over the aforementioned in the first place, of allowing multiple messages to be displayed centered, in front of the viewing window selectively and for predetermined periods of time.

Sin embargo, este tipo de expositores publicitarios, pese a las ventajas que aportan con relación a la técnica anterior, también presentan ciertos inconvenientes, susceptibles de ser subsanados, tales como el hecho de que la ventana de visualización quede restringida a una sola de las caras de la estructura prismática compone del mueble, resultando las caras restantes totalmente inoperantes, lo que determina una gran superficie desaprovechada para la función publicitaria.However, these types of advertising displays, despite the advantages they provide in relation to the prior art, also have certain drawbacks, which can be corrected, such as the fact that the viewing window is restricted to only one side. The prismatic structure consists of the furniture, resulting in the remaining faces totally inoperative, which determines a large area wasted for the advertising function.

La solución a este problema, seria la de poder contar con un soporte publicitario que obviara los inconvenientes señalados.The solution to this problem would be that of to be able to count on an advertising support that will obviate the indicated inconveniences.

Sin embargo, por parte del solicitante no se tiene conocimiento de la existencia en la actualidad de un invento que esté dotado de las características señaladas anteriormente como idóneas.However, the applicant is not aware of the existence at present of an invention that is endowed with the characteristics indicated above as suitable.

DESCRIPCIÓN DE LA INVENCIÓNDESCRIPTION OF THE INVENTION

El soporte publicitario que la invención propone, se configura en si mismo como una evidente novedad dentro de su campo especifico de aplicación, al presentar en su contexto una pluralidad de ventajas con relación a los soportes publicitarios conocidos hasta el momento.The advertising support that the invention proposes, is configured in itself as an obvious novelty within its specific field of application, by presenting in its context a plurality of advantages in relation to the advertising media known so far.

De forma más concreta, el soporte publicitario objeto de la invención, está constituido a partir de un cuerpo prismático hueco, provisto como minimo en una de sus caras de una ventana de visualización, o lo que es lo mismo las aludidas ventanas pueden afectar a todas las caras del prisma, sin limitación alguna.More specifically, the advertising support object of the invention, is constituted from a hollow prismatic body, provided at least on one of its faces with a viewing window, or what is the same the aforementioned windows can affect all the faces of the prism, without any limitation.

En el interior del soporte se dispondrán una serie de rodillos que se extienden paralelos a las aristas del prisma, uno de los cuales está motorizado, mientras que los restantes son arrastrados a través de una correa de transmisión, a la cual se encuentra asociada una banda envolvente de aquellos, es decir de los rodillos, dividida en viñetas de área equivalente a las ventanas de visualización.Inside the support there will be a series of rollers that extend parallel to the edges of the prism, one of which is motorized, while the rest are dragged through a transmission belt, to which a band is associated envelope of those, that is to say of the rollers, divided into vignettes of area equivalent to the viewing windows.

Las paradas del motor se encuentran reguladas en su frecuencia y tiempos por un programa previamente seleccionado, lo que determina la existencia de pausas controladas de exhibición de las imágenes.Engine stops are regulated in its frequency and times by a previously selected program, which determines the existence of controlled pauses of display of the images.

El dispositivo está concebido específicamente para su aplicación en el campo publicitario, tanto en interiores, tal y como pueden ser locales comerciales, edificios públicos y similares, como en exteriores.The device is specifically designed for application in the advertising field, both indoors, such as commercial premises, public buildings and the like, as well as outdoors.

DESCRIPCIÓN DE LOS DIBUJOSDESCRIPTION OF THE DRAWINGS

Para complementar la descripción que se está realizando y con objeto de complementar la descripción de este invento, se acompaña a la presente memoria descriptiva, como parte integrante de la misma, un juego de planos en el cual con carácter ilustrativo y no limitativo, se ha representado lo siguiente:To complement the description that is being made and in order to complement the description of this invention, a descriptive set of drawings is attached to the present specification, as an integral part thereof, in which it is illustrative and not limiting, represented the following:

La figura número 1.- Corresponde a una vista en perspectiva del despiece del soporte publicitario objeto de la invención.Figure number 1.- Corresponds to a perspective view of the exploded view of the advertising support object of the invention.

La figura número 2.- Muestra una vista en perspectiva del soporte publicitado montado.Figure number 2.- Shows a perspective view of the mounted advertising stand.

La figura número 3.- Corresponde a una vista en planta del soporte publicitario acorde con las representaciones gráficas efectuadas en las figuras números 1 y 2.Figure number 3.- Corresponds to a plan view of the advertising medium according to the graphic representations made in figures numbers 1 and 2.

La figura número 4.- Muestra por último, una vista en planta del soporte publicitario, de acuerdo con una realización alternativa.Figure number 4.- Finally, it shows a plan view of the advertising medium, according to an alternative embodiment.

REALIZACIÓN PREFERENTE DE LA INVENCIÓN A la vista de estas figuras, puede observarse como el soporte publicitario que se preconiza, está constituido a partir de una estructura prismática hueca (1), que presenta en todas sus caras ventanas de visualización (2), a través de las cuales se realiza la visualización desde el exterior de los mensajes impresos en forma de viñetas (3), incorporados en la superficie de una banda (4), que se hace deslizar paralelamente al plano de las citadas ventanas (2).PREFERRED EMBODIMENT OF THE INVENTION In view of these figures, it can be seen how the advertising medium that is recommended, is constituted from a hollow prismatic structure (1), which presents on all its faces display windows (2), through which it is made the visualization from the outside of the messages printed in the form of bullets (3), incorporated in the surface of a band (4), which is made to slide parallel to the plane of said windows (2).

En el interior de la estructura (1) se encuentran situados unos rodillos (5), que se extienden paralelos a las aristas del prisma o estructura (1), estando uno de los rodillos (5a) motorizado mediante un motor (6) y una transmisión (7), en tanto que los restantes son arrastrados a través de una transmisión (8), a la cual se encuentra fijada la banda (4) portadora de los mensajes a exhibir.Inside the structure (1) there are located rollers (5), which extend parallel to the edges of the prism or structure (1), one of the rollers (5a) being motorized by means of a motor (6) and a transmission (7), while the remaining ones are dragged through a transmission (8), to which the carrier band (4) of the messages to be displayed is attached.

Los citados rodillos (5) y (5a), se complementan con otros rodillos (9) a los cuales se encuentran fijados los extremos de la banda, los cuales constituyen un archivo o almacén del exceso de banda (4), que supera el perímetro del soporte, y cuyo archivo permite ampliar sin limitación el número de viñetas a exhibir.The aforementioned rollers (5) and (5 a ), are complemented with other rollers (9) to which the ends of the band are fixed, which constitute a file or warehouse of the excess band (4), which exceeds the support perimeter, and whose file allows to expand without limitation the number of vignettes to display.

En la figura número 4, se ha representado un soporte significativamente más sencillo, donde se ha prescindido de los rodillos de archivo (9), siendo la longitud de la banda (4) equivalente al perímetro del soporte (1) .In figure number 4, a significantly simpler support is shown, where the file rollers (9) have been dispensed with, the length of the band (4) being equivalent to the perimeter of the support (1).

En ambos casos, el soporte que se describe dispone de un cuadro electrónico de maniobra, (no representado, ni referenciado) , mediante el cual se realiza la programación de las funciones del motor (6) para la regulación del orden y tiempo de exposición de las imágenes incorporadas sobre las viñetas (3) .In both cases, the support described has an electronic control panel, (no represented, or referenced), by means of which the motor functions programming (6) is carried out for the regulation of the order and exposure time of the images incorporated on the vignettes (3).

En el interior de la estructura (1) y con carácter totalmente opcional, puede incluirse una fuente luminosa, que iluminará la banda (4) en las zonas de exhibición. Inside the structure (1) and with a totally optional character, a light source can be included, which will illuminate the band (4) in the exhibition areas.

Claims

R E I V I N D I C A C I O N E S 1.- Soporte publicitario, del tipo constituido a partir de una carcasa compuesta por una estructura prismática hueca (1), que presenta una ventana de visualización (2), tras la cual se encuentra situada una pieza laminar en forma de banda (4), dividida en viñetas de área equivalente (3) a la referida ventana de visualización (2) que las enmarca, encontrándose los extremos de la banda (4) fijos en sendos rodillos paralelos (5), uno de los cuales (5a) es motriz y el otro rodillo (5) es arrastrado para el deslizamiento frente al plano de la ventana de visualización, caracterizado porque los rodillos de guia de la banda (4) se extienden próximos y paralelos a las aristas de la estructura prismática (1) componente de la carcasa general del soporte, encontrándose relacionados tales rodillos por una transmisión (7), que les imprime el movimiento de giro y de la que se suspende la banda laminar impresa (4) que se adapta al perímetro interior del prisma (1), habiéndose previsto rodillos motrices (9) a los cuales se encuentran fijados los extremos de la banda (4), sobre los cuales se arrolla indistintamente, componiendo estos rodillos (9) un archivo para la longitud de banda que excede del perímetro del prisma.1.- Advertising support, of the type constituted from a housing composed of a hollow prismatic structure (1), which has a viewing window (2), after which a laminar piece is located in the form of a band (4) , divided into vignettes of equivalent area (3) to the aforementioned viewing window (2) that frames them, the ends of the band (4) being fixed in two parallel rollers (5), one of which (5a) is motive and the other roller (5) is dragged for sliding in front of the plane of the viewing window, characterized in that the guide rollers of the band (4) extend close and parallel to the edges of the prismatic structure (1) component of the general housing of the support, such rollers being related by a transmission (7), which prints the turning movement and from which the printed laminar band (4) that adapts to the inner perimeter of the prism (1) is suspended, having planned rod motor illos (9) to which the ends of the band (4) are fixed, on which it is wound indistinctly, these rollers (9) composing a file for the band length that exceeds the perimeter of the prism. 2 . - Soporte publicitario, según la primera reivindicación, caracterizado porque la longitud de la banda impresa (4) equivale al perímetro del prisma (1) . two . - Advertising support, according to the first claim, characterized in that the length of the printed band (4) is equivalent to the perimeter of the prism (1).
PCT/ES1998/000312 1997-11-17 1998-11-17 Advertising medium Ceased WO1999026219A1 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU11582/99A AU1158299A (en) 1997-11-17 1998-11-17 Advertising medium

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
ESU9702975 1997-11-17
ES9702975U ES1038782Y (en) 1997-11-17 1997-11-17 ADVERTISING SUPPORT.

Publications (1)

Publication Number Publication Date
WO1999026219A1 true WO1999026219A1 (en) 1999-05-27

Family

ID=8301915

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/ES1998/000312 Ceased WO1999026219A1 (en) 1997-11-17 1998-11-17 Advertising medium

Country Status (2)

Country Link
ES (1) ES1038782Y (en)
WO (1) WO1999026219A1 (en)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE20003091U1 (en) 2000-02-19 2000-06-08 Schipper, Florin, 71069 Sindelfingen Advertising devices

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR2563719A1 (en) * 1984-05-02 1985-11-08 Mignot Claude Luminous box for mobile display of various documents on several faces of the box
FR2689289A1 (en) * 1992-03-27 1993-10-01 Cera France Moving band publicity unit with supporting and tensioning rollers at either end of housing - has guide rollers with flared ends adjacent to return rollers for better tension
WO1996012267A1 (en) * 1994-10-13 1996-04-25 Societe Civile D'innovation Cylindrical screen advertising image display module
US5524372A (en) * 1994-11-01 1996-06-11 Intermark Corp. Revolving backlit sign

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR2563719A1 (en) * 1984-05-02 1985-11-08 Mignot Claude Luminous box for mobile display of various documents on several faces of the box
FR2689289A1 (en) * 1992-03-27 1993-10-01 Cera France Moving band publicity unit with supporting and tensioning rollers at either end of housing - has guide rollers with flared ends adjacent to return rollers for better tension
WO1996012267A1 (en) * 1994-10-13 1996-04-25 Societe Civile D'innovation Cylindrical screen advertising image display module
US5524372A (en) * 1994-11-01 1996-06-11 Intermark Corp. Revolving backlit sign

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE20003091U1 (en) 2000-02-19 2000-06-08 Schipper, Florin, 71069 Sindelfingen Advertising devices

Also Published As

Publication number Publication date
ES1038782U (en) 1998-08-01
ES1038782Y (en) 1999-01-16

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