US3315814A

US3315814A - Counter display

Info

Publication number: US3315814A
Application number: US528665A
Authority: US
Inventors: Irl J Korsen
Original assignee: RAY BURNS Inc
Current assignee: RAY BURNS Inc
Priority date: 1965-11-29
Filing date: 1965-11-29
Publication date: 1967-04-25
Anticipated expiration: 1984-04-25

Description

A ril 25, 1967 I. J. @RSEN 3,315,814

COUNTER DISPLAY Filed Nov. 29, 1965 4 Sheets-Sheet l fn/l/eA/roz 121. J K0235 14AM April 25, 1967 J, KORSEN COUNTER DISPLAY Filed Nov. 29, 1965 4 Sheets-Sheet 2 I21. .1 Hoes? April 25, 1967 l. J. KORSEN 3,315,814

COUNTER DI SPLAY Filed Nov. 29, 1965 4 Sheets-Sheet 3 Li a. 8.

[F615 n LI I Arm-wive- [@L J figs? f2 :96 45 724 M .724

I. J. KORSEN COUNTER DI-SPLAY A ril 25, 1967 4 Sheets-Sheet 4 Filed Nov- 29, 1965 lawn/rue.

y 121. (I. HaQsE/v United States Patent 3,315,814 COUNTER DISPLAY Irl .l'. Korsen, Beverly Hills, Calif. Ray Burns, Inc., 19900 S. Normandie Ave., Torrance, Calif. 90502) Filed Nov. 29, 1965, Ser. No. 528,665 6 Claims. (Cl. 21145) This in a continuation-in-part of application Ser. No. 436,121, filed Mar. 1, 1965, now abandoned This invention relates to a display device, particularly designed to support card packed or small boxed items such as cosmetics, hardware, razor blades, stationery and the like.

Card packed items have generaly been displayed by hanging them on rods, each card being provided with an aperture for this purpose. One of the objects of the invention is to provide a counter top device for displaying card packed items in a new and effective manner.

Another object of this invention is to provide a counter display of this character that is of simple yet sturdy construction, capable of economical manufacture and ready assembly.

Another object of this invention is to provide a display device of this character in which the printed component comprises a single flat board having contiguous parts hingedly connected by a score line, the parts forming a base and vertical display respectively.

Another object of this invention is to provide a device of this character in which the display area is unobstructed by hooks or similar suspension devices.

Still another object of this invention is to provide a device of this character having molded plastic brackets providing with slots or channels for slidably receiving the sides of card packed items or boxes.

Still another object of this invention is to provide a device of this character from which the card packed or boxed items are readily lifted and removed, the device imposing no frictional restraint.

Still another object of this invention is to provide a device of this character in which the brackets support the board parts in right-angle relationship, and the board parts in turn securely hold the brackets in spaced parallel relationship. A companion object of this invention is to provide a counter display that requires no easel.

Still another object of this invention is to provide a device of this character that is capable of supporting card packs in tiers, and that is capable of supporting card packs having slanted lower edges.

Another object of this invention is to provide a display device of this character that can, if desired, be shipped in a knocked-down state and readily assembled by the merchant.

This invention possesses many other advantages, and has other objects which may be made more clearly apparent from a consideration of several embodiments of the invention. For this purpose, there are shown a few forms in the true scale drawings accompanying and forming a part of the present specification. These forms will now be described in detail, illustrating the general principles of the invention; but it is to be understood that this detailed description is not to be taken in a limiting sense, since the scope of the invention is best defined by the appended claims.

Referring to the drawings:

FIGURE 1 is the pictorial view of a counter display device incorporating the present invention;

FIG. 2 is a pictorial view illustrating the manner in which the display device is assembled;

FIG. 3 is an enlarged fragmentary sectional view taken along a plane corresponding to line 3-3 of FIG. 1;

FIG. 4 is a fragmentary sectional view taken along a plane corresponding to line 44 of FIG. 3;

FIGS. 5, 6 and 7 are enlarged fragmentary sectional views taken along planes corresponding to lines 5-5, 66 and 77 of FIG. 4;

FIG. 8 is a pictorial view similar to FIG. 1 of a counter display device adapted to support boxes rather than cards;

FIGS. 9 and 10 are enlarged sectional views taken along planes corresponding to lines 9-9 and 10-10 of FIG. 8;

FIGS. 11 and 12 are enlarged fragmentary sectional views taken along planes indicated by lines 11-11 and 12-12 of FIGS. 9 and 10 respectively;

FIG. 13 is a pictorial View similar to FIGS. 1 and 8 of another modified counter display;

FIGS. 14 and 15 are sectional views taken along planes corresponding to lines 1414 and 1515 of FIG. 13; and

FIG. 16 is an enlarged fragmentary sectional view taken along a plane corresponding to line 16-16 of FIG. 15.

The display device 10 shown in FIGS. 1 to 7 includes a board 11 (FIG. 1) made of any suitable sheet material divided into two

parts

12 and 13 by transverse crease score 14. The parts may be moved angularly with respect to each other about the score line 14. By the aid of means presently to be described, the

parts

12 and 13 are held in mutually perpendicular relationship so that the part 13 forms a base adapted to rest upon a counter top (not shown) and so that the part 12 extends vertically, thus effectively to display suitable advertising matter and as indicated generally by the legend Advertisemerit.

In this instance, three pairs of corner brackets or braces 16-17, 18-19 and 20-21 hold the

parts

12 and 13 in a right-angle relationship and in turn derive support fromthe board parts. These braces extend in spaced parallel relationship to each other and generally in planes perpendicular to the score 14. The brackets are generally similar, and a detailed description of the bracket 16 will sufiice as a description of the others.

The bracket 16 is preferably made as a single plastic molded part. It has a flat plate 22, the rear edge 23 of which is adapted to extend upwardly along the vertical board part 12 from the corner defined by the score 14. A coupling between the bracket 16 and the Wall part 12 is established by the aid of two

identical pins

24 and 25 projecting from spaced portions of the edge 23. The pin 24, for example (FIG. 6), has a conical head 26, the shoulder behind the pin being spaced from the edge 23. The tapered heads of the

pins

24 and 25 are projected through relatively restricted apertures 28 and 29 (see also FIG, 2) formed in the board part 12. As the

pins

24 and 25 are forced through the

apertures

28 and 29, theapertures enlarge; finally the edges of the apertures snap behind the heads of the pins. The shoulders 27 of the pins are spaced from the edge 23 a distance slightly greater than the normal thickness of the part 12 to allow for the mutilation at the apertures.

The lower edge of the bracket plate 22 fits along a slot 30 (FIGS. 2, 3 and 7), that extends along the base part 13 at right angles to the score 14. A flange or tongue 31 formed at the lower edge of the bracket contacts the under surface of the base part 13 on opposite sides of the groove 30. The tongue 31 accordingly restrains angular movement of the

parts

12 and 13 beyond a right angle relationship. A frontal flange 32 (see, especially, FIG. 7) restrains angular movement of the parts in the opposite direction. The flange 32 terminates in spaced relationship with the tongue 31 to define at the frontal lower corner of the plate 22, recesses 33 and 34 in which the board part 13 is confined.

The bracket is prevented from moving away from the C) corner 14 by engagement of the forward corner of the front edge of the plate 22 with the forward terminus of the slot 30. The

pins

24 and 25 are thus held in pro-per position to cooperate with the

apertures

28 and 29.

The manner in which the brackets are installed may best be described with reference to FIG. 2. The board part 13, in addition to the

apertures

28 and 29 for the corner bracket 16, is provided with corresponding apertures 37-38, 39-40, etc., for the pins of the

corner brackets

17, 18, etc. The buc part 13 furthermore has slots 41,- 42, etc. for cooperation with the tongues of the

brackets

17, 18, etc.

The

slots

31, 41, 42, etc., have transverse ends 43, 44, 45, etc. located at the score line 14 whereby the tongues may be fed beneath the base part 13. To provide access for this purpose, the

parts

12 and 13 are first moved beyond a 180 relationship as indicated in phantom lines. Since the score line 14 falls medially of the slot ends, as shown, the end edges of the slots move downwardly as the board is moved to the phantom line position, thus providing the requisite clearance. The brackets 16-21 may then be installed by sliding the tongues forwardly. The part 12 is folded upwardly after all the brackets are in position, and the pins are caused to interlock the apertures. When assembled, the board parts also support the brackets in spaced parallel relationship. No easel is required.

The

corner brackets

16 and 17 are designed to support, in succesivelly elevated positions, card packs 46 in which cosmetic items 47 or the like are contained. The

brackets

16 and 17 are identical, except that they are symmetrically reversed for cooperation with the respec' tive side edges of the card packs 46. The lower portions of the pack edges fit supporting slots formed on the opposed inner sides of the

brackets

16 and 17. A further description of the manner in which the slots are formed in the bracket 16 will now be described,

The top edge of the plate 22 (FIG. 4) in this instance slopes at an angle of about 30. This edge provided with a flange 48 that merges with the frontal flange 32, and, like the frontal flange 32 and the tongue 31, projects on opposite sides of the plate 22. On the inner side, the flange is divided into spaced

segments

48a, 48b, 48c, 48d, 48e and 48 to define openings into a series of spaced

vertical slots

49, 50, 51, 52, 53, 54 and 55. The first slot 49 is for-med in part by the inside part of the frontal flange 32. An L-shaped wall segment 56 on the inside of the plate 22 joins to the flange 32 and merges with one end of the segment 48a to complete the slot. The intermediate slots 50 through 54 are formed by U-sha-ped wall segments extending between the spaced ends of the flange segments 48a-48b, 48b- 430, etc. The last slot 55 is formed by a U-shaped wall 62 that extends downwardly from the end of the flange segment 48 and thence upwardly along the rear edge of the plate 22. Corresponding

opposed slots

63, 64, 65, 66, 67, 68 and 69 are formed on the companion bracket 17 (FIG. 3).

The molds for the bracket-s are quite easily made by simple milling operations to define the walls 56, 57, 58, etc., the tongue 30 and the frontal and

top flanges

32 and 48. These parts are of uniform thickness, ensuring proper cooling of the molded piece.

The brackets 18-19, and -21 are substantially identical to the brackets 16-17 except that the slots are deeper to accommodate a longer card pack. Thus for example the brackets 18-19 and 20-21 may support card packs containing mascara cases while the

brackets

16 and 17 may support card packs containing mascara refills. By making the slots of the brackets 18-19, 20-21 longer, the upper edges of all cards packs in each row are aligned.

In the event that the bottom edge of a card pack slopes,

then the depth of the slots of one of the .two companion brackets will be deeper than the other.

In the form illustrated in FIGS. 8 through 12, as in the previous form, the structure is the same except as may hereinafter be noted. A two-part board 71 is provided that is substantially identical to the board 11 of the previous form. Cooperable with the board 71 is a number of

brackets

72, 73 and 74. These brackets are generally similar to the 16 of the previous form and are attached to the board 71 by equivalent means.

Thus each bracket has a central plate portion 75, '76, 77. The end edge of each of the

plates

75, 76 and 77 is provided with a pair of pins, as at 7-8 and 79 (FIG. 9) and 80 and 8 1 (FIG. 10). Each bracket is also provided with a tongue, as at 82 (FIG. 9) and 83 (FIG. 10). The tongue 83, for example (FIG. 12), cooperates with a slot 84 provided in the horizontal part of the board 71. In the present instance, circular feet 85 (FIGS. 10 and 12) elevate the display from the supporting surface 86.

The three

brackets

72, 73 and 74 in this instance sup port small rectangular boxes, some of which are shown in phantom lines. The three

brackets

72, 73 and 74 define two side-by-side display sections for the boxes B, one section being provided between the

brackets

72 and 73 and the other section being provided between the

brackets

73 and 74. Since both sections are similar,- a description of one will suflice as a description of the other.

In the section between the

brackets

72 and 73, three sets of boxes are supported at three successive levels. The boxes rest upon the horizontal part of the board 71. The next set of six boxes is supported on a lower rectangular shelf 87, and the third set of six boxes is supported upon an upper rectangular shelf 88. In the present instance, the shelves are two boxes wide, that is, between the brackets, and three boxes deep. The

shelves

87 and 83 are supported in a similar manner.

The shelf 87 has ends resting upon hearing ledges. These bearing ledges are provided by integrally molded projections formed on the

bracket plates

75 and 76. The plate 76 has a shallow channel-shaped ledge 89 that receives the end of the shelf 87.

Vertical projections

90 and 91 between the ends of the ledge divide the ledge into three recesses for holding .the corners of individual boxes so that they remain in place on the shelf. A similar channel-shaped ledge and similar dividing projections are provided on the inner surface of the plate 75. Note the projections on the bracket 74, which bracket is a mirror image of the bracket 72.

The forward edge 93 of the upper shelf (FIGS. 8 and 10) falls substantially vertically above the rear edge 94 of the lower shelf 87, and thus forms a back stop for boxes on the shelf 87.

The upper shelf 88 is held by similar means. But, in this instance, the ledge 95 is L-shaped rather than channelshaped, since the vertical part of the board 71 appropri ately holds the boxes on the shelf. Projections 9 6 and 97, similar to the

projections

90 and 91, divide the ledge 9'5 into three parts.

Similar shelves

110 and 11 1 are provided for the dis play section between the central brackets 73 and the other end bracket 74.

The three boxes in each section at the front of the display are two deep at the center and only one deep at the side. The remaining space, in this instance, is filled by an insert 98. This insert 98 has a frontal sloping portion or panel 99 that extends between the forward ends of the

outer brackets

72 and 74 and in front of the shorter central bracket 73. The insert 98 also has two tabs 100 and 101 for the respective sections and corresponding to thedimensions of a box. These tabs are joined to the frontal panel portion 99 by score lines which thus define axes of angular movement of the tabs. The tab 100 extends inwardly from the bracket 72 substantially half-way across the space. Similarly, the tab .101 extends inwardly from the bracket 74 across the other section.

The side edges of the insert 98 fit beneath

flanges

102 and 103 of the

brackets

72 and 74, which determine the angular relationship of the tabs to the front panel. The suitable projections as 104 (FIG. 9) may be provided for holding the insert against the under surfaces of the corresponding flanges. The front panel 99 slopes to and contacts the board 71 and provides a suitable space for advertising matter.

The central bracket 73 has a vertical flange 5 that is spaced rearwardly from the edge of the frontal panel portion 98. Each side of the plate 76 has a projection 107 to define with the flange a recess for receiving one of the two front central boxes as shown in FIG. 10. The second box fits in front of the flange 105. The frontal edge 108 of the shelf 87 stabilizes the boxes in front.

The display device shown in FIGS. 13 to 16 is similar to the device shown in FIGS. 8 to 12, except as hereinafter noted. In this instance, two brackets are provided for each display section. Thus, there are

outer brackets

110 and 112, which are mirror images of each other, and two

inner brackets

114 and 116.

The brackets attach to a two part board 118 in a slightly different manner. Pins 120 engage apertures in the upstanding part of the board 18 as in the previous forms. The tongue 122 rests upon the lower board part. Pins 124 depend the tongue and engage apertures in the lower board part. The projecting ends of the pins form feet contacting the counter surface S.

The brackets in this instance are designed to support boxes that are as wide as the spacing between the pairs of brackets 112-4116 and 110-1114. The outer brackets are provided with individual bearing ledges as at .126, 128, 130, 13 2, 1'34, 136 that are located at successive levels. Vertical braces 138, 140, 142, 144, 146, 148 and 150 separate the ledges. A front wall 152 defines with the first brace 138 a space for reception of one box 154 (FIG. 15) to rest upon the board. The companion inner bracket, and as shown in FIG. 15, has a corresponding set of

ledges

126, 1 28', 130, I132, 134 and 136;

braces

138, 140, 142', 144, 146, 14 8 and 150; and a wall 152'. The ledges and braces define V-shaped wall means in a manner similar to the form of FIGS. 1 to 7.

The corners of the boxes rest upon the ledges and on the board in front of the end braces 13 8 and 138. An insert 156 defines a space for one box 160 (FIG. 15) in front of the wells 152'.

The inventor claims:

1. In a counter display device: a board having two hingedly connected parts extending from a common fold line, said parts being movable angularly to a right angle relationship in which one part extends substantially horizontally to form a base for the display device and the other part extends substantially vertically; and a plurality of separate corner brackets; each corner bracket having parts extending respectively along the said board parts in right angle relationship to said solid line; said corner bracket parts of each bracket and said board parts having a companion detachable connector means securing said board parts to said bracket to rigidly hold said board parts in right-angle relationship; said brackets, except for said connector means, lying entirely in the right-tangle space bounded by said board parts; said corner brackets having provisions for supporting between them, packaged merchandise.

2. The combination as set forth in claim 1, in which said brackets are made of molded plastic material, the

detachable connector means of said corner bracket parts being formed integrally with said brackets.

3. The combination as set forth in claim 1, in which adjacent brackets define a display section between them, the brackets providing, for each display section, narrow substantially vertically extending laterally spaced slot means for slidably and guidingly receiving between them the corners of card packed items.

4. In a counter display device: a board having two hingedly connected parts; and a plurality of corner brackets attached to the parts and substantially rigidly holding said parts in a substantially right-angle relationship to each other; said corner brackets having provisions for supporting between them, packaged merchandise; said parts having two sets of apertures, each set of apertures falling in a plane perpendicular to the axis of the hingedly connected parts; each of said brackets having a set of pins each provided with tapered heads, and interlocking the correpsonding set of apertures when said parts are substantially at right angle relationship with respect to each other; said brackets being held in spaced parallel relationship by said pins.

5. In a display device: a board having two parts hingedly connected for movement about an axis; one of said parts having a plurality of slots extending at right angles to said axis, said slots each having a transversely enlarged portion at said axis; a corresponding plurality of brackets, each of said brackets having a tongue extending beneath the corresponding slot for interlocking with said one of said parts, and insertable through the said transversely enlarged portion when said other part is swung downwardly about said hinge axis; each of said brackets having means interlocking the other of said parts to hold said parts substantially in a right angle relationship and to hold the brackets in parallel relationship; adjacent brackets having opposed sets of slots for receiving the edges of card packs for supporting the same.

6. The combination as set forth in claim 5, in which the other of said parts has apertures arranged in a corresponding plurality of sets, each set of apertures falling in a plane perpendicular to said axis and passing through a corresponding slot; each of said brackets having a set of pins each provided with tapered heads, and interlocking the corresponding set of apertures when said parts are substantially at a right angle relationship with respect to each other; said brackets being held in spaced parallel relationship by said pins; said opposed sets of slots being successively offset for receiving the edges of card packs and supporting the packs in tiers.

References Cited by the Examiner UNITED STATES PATENTS 1,949,376 2/1934 Mansfield et a1. 20645 X 2,065,435 12/ 1936 Entwistle 21172 X 2,139,009 12/1938 Ford et a1 211128 2,266,895 12/1941 Nofziger 40124.1 2,665,003 1/ 1954 Feigelman 40-1241 X 2,821,308 1/1958 Burrows 211128 X 3,191,776 6/1965 Tokash 211-50 X FOREIGN PATENTS 1,373,142 8/1964 France.

CLAUDE A. LE ROY, Primary Examiner. R. P. SEITTER, Assistant Examiner.

Claims

1. IN A COUNTER DISPLAY DEVICE: A BOARD HAVING TWO HINGEDLY CONNECTED PARTS EXTENDING FROM A COMMON FOLD LINE, SAID PARTS BEING MOVABLE ANGULARLY TO A RIGHT ANGLE RELATIONSHIP IN WHICH ONE PART EXTENDS SUBSTANTIALLY HORIZONTALLY TO FORM A BASE FOR THE DISPLAY DEVICE AND THE OTHER PART EXTENDS SUBSTANTIALLY VERTICALLY; AND A PLURALITY OF SEPARATE CORNER BRACKETS; EACH CORNER BRACKET HAVING PARTS EXTENDING RESPECTIVELY ALONG THE SAID BOARD PARTS IN RIGHT ANGLE RELATIONSHIP TO SAID SOLID LINE; SAID CORNER BRACKET PARTS OF EACH BRACKET AND SAID BOARD PARTS HAVING A COMPANION DETACHABLE CONNECTOR MEANS SECURING SAID BOARD PARTS OF SAID BRACKET TO RIDIGLY HOLD SAID BOARD PARTS IN RIGHT-ANGLE RELATIONSHIP; SAID BRACKETS, EXCEPT FOR SAID CONNECTOR MEANS, LYING ENTIRELY IN THE RIGHT-ANGLE SPACE BOUNDED BY SAID BOARD PARTS; SAID CORNER BRACKETS HAVING PROVISIONS FOR SUPPORTING BETWEEN THEM, PACKAGED MERCHANDISE.