US1716054A - Display rack - Google Patents

Description

H. HEIMANN DISPLAY RACK June 4, 1929.

' Filed Jan. 7, 1927 r INPEIVITO/K. I f[ uzolfzzbncww 3 'firj PatentedJune 4, 1929.

UNITED srares HUGO HEIMANN, or CHICAGO, ILLINoIs, ASSIGNOR 'ro BUNI'E BROTHERS, on 01-11- CAGO, ILLINOIS, A oonronATIon or ILLINOIS.

DISPLAY RAG-K.

Application filed January 7, 1927. Serial No. 159,690.

My invention relates to display racks for exhibiting merchandise, and the general object is to provide a collapsible rack which when erected will simulate a wheel-barrow 6 being pushed by an animate figure. An-

other object, ancillary to the first, is to make it possible, by packing the merchandise in a box or carton, to have the package itself simulate the body of the barrow. A further object is to provide a construction which is simple in the illustrated case only two pieces of stampingsand at the same time will form a firm support for the merchandise when the rack is'erected.

I accomplish these objects by the construction shown in the accompanying drawings in which- Figure 1 is a perspective view of a form of rack selected to illustrate the invention.

Figure 2 is a View of the two blanks folded flat as for shipment.

'Figure 3 is a view of the inner side of one of the blanks. r

In the embodiment illustrated I have shown my invention as a rabbit pushing a wheel-barrow, the receptacle of which comprises the package containing the merchandise to be displayed. The rabbit is out or formed from a fiat piece of stock, for example corrugated paper stock, becauseof its lightness rigidit and thickness and be cause it may be rea ily marked to simulate a rabbit or other animate object, This blank is formed with spaced slots preferably located. approximately intermediate the height of the rabbit and approximately at the point where its forepaws terminate.

The second'blank or stamping illustrated in Figure 3 may also be cut or formed from paper stock'of like character and is formed to simulate a wheel-barrow. This blank comprises two identical halves hinged together as at 12 to permit them to be folded one upon the other. Each half has a rounded forward portion 6 to simulate the wheel of the barrow and side bars 8 which extend obliquely upward and rearward therefrom to the upright 2 where they are notched at the bottom to firmly engage in the slots 4:. This hinged connection permits the two side members to be folded flat for storage or shipment or to be open slightly so that they may extend obliquely upward and rearward toward the notches 4 when assembled as shown in Figure 1.v

When the two blanks are assembled the two handles or extensions 8 aregpositioned with their free ends 10 projecting into the slots or apertures'tvof the figure." In this assembled position the extensions inclinedownwardly and converge, meeting at the hinged connection 12 of the two. round parts 6. The wheelebarrow blank thus serves to hold the rabbit in erect orsubstantially erect position and constitutes its sole support. 7 The side members 8 form a support for the package to be displayed. When the package is in the formof a box 14 and is placed upon the side members it will-appear to form the body or receptacle, of the wheelbarrow, and if the box isopen at the-top, as shown in Figure 1, the contents such as Easter eggs or other merchandise will be effectively and attractively displayed. In order to prevent the package from'sliding off the inclined side members and to enhance the illusion, shoulders .16 "are formed near the lower end of the. side members, andthese form a stop for engaging and holding the package. It will be noticed that as the side members slant downward. and forward the package is tilted forward, which displays the contents to excellent advantage. It will be evident that as a result of this construction the entire device may be composed of but two separate elements, viz. the upright 2 and the blank from which the side members, 8 and their integral connections are formed. It will be understood, of course, that the two side members 8 need not be integral but may be separatepieces hinged together in any suitable-'manner.

When a boxof goods is in position as illustrated,- it becomes part of the ensemble,

althoughit may be merchandise which the merchant already has on hand or which he receives simultaneously or at a later time.

A box of merchandise may be delivered from the rack and a fresh one substituted with like effect, Therefore the packages are interchangeable although when in position they give the appearance of being an integral part of the rack.

hen assembled, the supporting upright 52 will stand approximately in a vertical plane as will also the side members 8. When collapsed, the entire rack will occupy but small compass, consisting in effect of but three layers or parts.

Having thus described my invention what I claim as new and desire to secure by Letters Patent is:

1. A display rack having an upright sup porting member at one end, and a pair. of members relatively long and narrow detachably attached thereto, said members being connected together at their forward end and diverging toward the opposite end, said members extending obliquely forward and downward from the standard whereby the forward end may rest upon the same plane as the standard when the latter is in approximately upright position.

2. A display rack having a standard at one end provided with slots which are laterally spaced and located at a distance from the lower end of the standard, and relatively long and narrow side members, said side members being connected together at their forward end to provide arelatively larger, substantially round portion and diverging thence toward the standard, and having ends adapted to project through the slots in the standard to be supported thereby.

' 3. A collapsible display rack having an upright at one end formed with an uneven outline simulating an animate rampant object, said upright having a base providing at least a two point support whereby to maintain the upright in vertical position, and relatively long and narrow side members, the forward end of the members being connected together to provide a larger, sub

stantially round portion and extending thence rearward toward the upright and being detachably attached thereto at divergent points located at a distance from the bottom of the upright whereby said side members may extend obliquely upward and rearward from the forward lower end toward the upright.

4. A collapsible displayrack having an upright at one end formed with an uneven outline simulating. an animate rampant object, said uprighthaving a base providing at least a two pointsupport whereby to maintain the upright in vertical position, and side members, the forward end of the members. being connected together and extending thence rearward toward the upright and being detachably attached thereto atdivergent points located at a distance from'the bottom of the upright whereby said side members may extend obliquely upward and'rear'ward from the forward lower end toward the upright, a side member having a shoulder near the lower forward end to form a stop against which an object resting upon said members may engage to be held thereby on said members.

5. A display rack for merchandise boxes having an upright standard at the rear end and a pair of side members relatively long and narrow, said side members being hinged together at the forward end, and being adapted to rest at the forward end upon the same plane as the standard, said side members being detachably attached to the standard at two points spaced apart laterally and located above the lower end of the standard whereby they extend from the lower for- 'ward end obliquely upward and rearward toward the standard, the standard and side members all being substantially fiat and lying in substantially vertical planes,

6. In a collapsible display rack, two flatblanks, the first being adapted to stand ap proximately upright and provided with perfortions spaced from each other and from the lower end, the second being formed of two relatively long and narrow side members connected at the forward end whereby they may be laid flat upon each other, the free ends of said side members being spaced apart and extending into the perforationsof the first blank for holding the first blank in approximately erect position while the said members project therefrom forward and downward and obliquely towards each other, and a stop near the forward lower end of said side members whereby the top edges thereof form a support for merchandise, said side members lying approximately in vertical planes. '7. A display rack having an upright formed of sheet material simulating an animate figure having openings spaced laterally at about mid-height, and a plurality of relatively long andnarrow members formed of sheet material projecting forward and downward therefrom and toward each other and 'merging into a common and integral sub-' detachably attached thereto and converging and merging as they extend downward and forming a support for a box whereby the box when in position simulates the body of the barrow.

9. A display rack consisting of a standard out from corrugated paper stock to provide a substantially fiat support, a second member out from corrugated paper stock and roviding two substantially disc-like portions joined together at aperipheral portion of each and having integral relatively long and narrow bar-like extensions projecting from said rounded members at a peripheral point slightly removed from their point of junction, said peripheral portions being notched where said extensions project from the rounded periphery, whereby when said rounded portions are folded together, the V free ends of the relatively long members may 10 scribed my name. I

HUGO HEIMANN.

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