US1054252A - Display device. - Google Patents

Description

J. STRANDERS.

DISPLAY DEVICE.

APPLICATION IILED OUT. 5, 1912.

1,054,252. Patented Feb. 25, 1913.

, "UNITED sTATns PATENT OFFICE.

JULIEN srmmnnns, or NEW YORK, N. Y., ASSIGNOR 'ro HARRY B. KRUGER, or NEW YORK, N. Y.

DISPLAY DEVICE.

more particularly to devices which are in-' tended to be used in connection with packaged goods of various'kinds, such 'for instance as bottled liquors.

The object ofthe invention is to provide means for attracting and directing the eye of the observer to'such goods, and giving information about them.

The invention consists of a display-device comprising a flexible body having opposed parts normally separated from each other,

e and a package-clamp between said parts and adapted to be opened and closed upon the package by the ,flexure of the body, and maintained in enga ement ,with the package by the tension of t e body when flexed.

In the accompanying drawing, Figure 1 is an elevation of a display-device embodying the invention, shown applied to a bottle, Fig. 2 is a horizontal section on line 22 of Fig. 1, Fig. 3 is a top view of the device shown-in Fig. 1, detached from thebottle, Fig. 4 is an elevation on a reduced scale, at right angles to Fig. 1, Fig. 5 is a front-elevation on a reduced scale, of a modified form of the device, and Fig. 6 is a horizontal section on .line 66 Fig 5.

Similar reference numerals indicate corresponding parts throughout the figures.

The body 10 of the device shown in Fig. 1 comprises a sheet of flexible material, such for example as cardboard or other material having spring tension tending to return it position as indicated in Fig. 3 thev front and to a-normal plane. 'Connected at each end to opposed portions 11," 12, of the body 10, is a package-clamp comprising a collapsible front- wall 13, 14,- and a colla'psible rearw'all 15, 16. The clamp may be formed of like material with the body 10, and is so arranged that when the body 10 is in unused rear -walls are brought toward ea h other Specification of Letters Patent.

Application filed October 5, 1912: Serial No. 724,138.

Patented Feb. 25,1913.

and lie substantially parallel together, thereby making a collapsed structure occupying little space and capable of economical storage and transportation. When opened by bringing together the opposed portions 11, 12, the front and rear Walls of the clamp spread apart and form between theman opening 17 adapted to receive a portionof the package to which the device is to be applied, as for instance the bottle-neck 18.

The tension of the body-portion 10 when released tends to move the parts 11, 12, in opposite direct-ions away from each other and thus closes the clamp upon the bottleneck with sufiicient friction to support the entire device securely thereon. In this form of the device, the front- wall 13, 14, is formed integral with the cardboard body-portion, and the rear- wall 15, 16, is formed by a separate piece of cardboard glued at each end 19,20, to the body 10 and extending opposite the front-wall. The cardboard of the clamp is scored vertically at the middle joints 21, 22, but at the end joints 23, 24:, is scored at an angle to the vertical, thereby causing the hinging of the parts on an angle and producing the opening 17 .wider atthe bot tom than at the top, and of pyramidal shape. Such construction together with the flexienables the clamp to readily adapt itself and grip securely conical bottle-necks of difi'erent proportions,thus enablingthe same lygonal and of parallelogram shape, and the bottle-neck is engaged by the walls 13, 14,

'bility of the cardboard walls 13, 14, 15, 16,

15, 16 atpoints between thejoints' of the clamp, thus enabling these walls by the slight bending of themselves around the bot tle-neck atthe place of engagement, to obtain increased surface friction with the bottle than would be obtained were theclampwalls non-yielding. When the bottle-neck. is concave at the points where it passes the clamp, as seen in dotted lines in Fig. 1, the engagement is only at'the top and bottom of the clamp. Such engagement is however entirely sufiicient to retain the device 1n place.

I .When the body 10 is flexed out of its normal plane of rest sufiiciently to open the clamp, the opposed portions, 11, 12, stand at an angle to each other, as shown in F g.

2. Such angular arrangement assists 1n catching the eye of the purchaser. To still further heighten the attractiveness of the device to the eye, and thereby its value as a medium of advertisement and sale, an additional curvature may be given to the device w by properly forming the same. Such curvature is shown in Figs. 4 and 5, and conslsts in a dishing of a portion of the device, under the contraction of the clamp. In the figures, the dished portion is indicated at 5 25. As will be seen from Figs. 4 and 5, this panel is bent out of the vert1cal plane. Such dishing is caused by so arranging the clamp relatively to the portion to be dished that it shall draw the same together out of 2a its plane around a center. In the form shown this is accomplished by giving an arcuate shape to the panel 25, and arrang ing the clamp at the chord side of the panel. An opening 26 between the panel and the 5 clamp permits the panel to readily yield in dished form, and provides a space for the bottle top above the clamp, so that it is possible to set the device farther down upon the neck than would otherwise be the case.

30 According to the direction of bending the device for opening the clamp, such dishing is produced at one side or the other, and thereby the printed matter borne by the device is directed outwardly, or inwardly toward the goods, as preferred.

' The parts 11, 12, depend below the connection of the clamp therewith, at the sides of the bottle,- and by their gravity assist in maintaining the device in an upright posi- They may be made of 40 tion on the bottle.

thicker material than the portions above the clamp, or otherwise weighted so as to hold the entire. device by gravity in upright position, and thereby I retain thede vice in upright position in case of imperfect engagement of the clamp with the bottle.

Advertising matter of any description may be printed, lithographed or otherwise produced upon either or both sides of the i I body 10 and clamp, and the body 10 may be formed of metal or of any suitable flexible material and in any desired shape to attract the eye or indicate the goods. Thus, in Fig.

1, the body 10 is formed in part to indicate two bunches of grapes, one at each side of the bottle, and the name of the producer of thegoods may be placed on thepanel "2 5 surmounting the bottle and extending between the bunches of fruit. Any other design of 6,body-portion 10 may however be employed.

' Thedevice may when used be bent in either direction, so as to show the printing upon a convex or concave surface. In Fig. 2 it is .bent so as to showthe face of the device in general convex form. Such adaptability of formenables the window-dresser to vary his display according to the requirements of the goods to be sold, and enables him to make the best use of the available light and exposure which the particular window to be dressed provides.

In the embodiment shown in Figs. 5 and 6, the clamping portion is made wholly integral Witlrthe body 40, by longitudinally cutting the mtermediate cross-piece between.

the side-portions of the body, by a cut 45, and also scoring'both pieces vertically in opposite directions, whereby the oppositelydirected clamping faces 41, 42, 43, 44, are" formed. This form of the invention'is less expensive to produce than the form shown.

in F1gs. 1 to 4, as it necessitates no. gluing or separatepiece of material. It may also be more economically packed and shipped.

It is obvious that changes may be made in the construction within the scope ofthe appended claims without departing from the spirit of the invention.

I claim:

' 1. A display-device comprising a flexible body having spring tension, and a collapsible clamp between separated. points thereonand adapted to be opened by flexure of said body and closed byexpansion of'the same.

2. A display-devicecomprising a flexible body having springtension, and acollapsible clamp of parallelogram opening between separated points thereon and adapted to be opened by flexure of said body and closed by expansion of the, same, and having ii -1 'clined side-joints, and yielding walls.

3. A display-device comprising a flexible body having spring-tension, and a collapsible clamp-between separated points thereon and adapted to be opened by flexure of said body and closed by expansion of the same,

and so disposed to said body as to draw a portion of the same around a, center in -dished form. 1 i

4. A .display device comprising a flexible 0 body having spring-tension, and a collapsi 1 ble clamp between separated points thereon and adapted to be opened by flexure of said .body and closed by expansion of the same,

said body extending'below the clamp-for supporting thedevice by gravity on the package engaged by the same.

5. A display-device comprising a flexible I 7 body having sprlng tension and comprising an arcuate upper portion and depending side-portions, and a collapsible clamp between the side-portions at; the chord-side of and separated by an opening from the archate upper portion, and adapted to be opened by flexure of. said body and closed by expansion of the same.

. 6'. A display-device comprising a flexible body having spring tension, and a collapsible clamp between separated points thereon and adapted to be opened by fiexure of said 139 l body and closed by expansion of the same, In testimony, that -I claim the foregoing said clamp comprising a single piece of maas my invention, I haYe signed my name in terial integral with said body and cut ho'ripresence of two subscribing Witnesses. zontally and scored vertically in opposite J ULIENVSTRAND'ERS.

- direct-ions at opposite sides, so as to form WVitnesses:

' two superposed clamplng-pleces, actlng 111 JOHN MURTAGI-I,

opposite directions. GRACE LOWE.

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