TWI772943B - Methods and systems for management and control of publicity - Google Patents

Abstract

A cultural and publicity management and control system includes a business-side computer device, an image shooting device, a management server and a management-side computer device. The business-side computer device transmits an inspection request including the image to be inspected captured by the image capturing device to the management server. The management server determines whether the to-be-checked image includes a promotional image conforming to the promotional image template according to the promotional image template included in the promotional layout template data. After the management server determines that the image to be checked includes the promotional image that conforms to the promotional image template, it calculates an out-of-range ratio according to the placement range. When the management server determines that the out-of-range ratio exceeds a preset ratio upper limit value, the management server generates a placement abnormal notification.

Description

Methods and systems for management and control of publicity

The present invention relates to the management and control of cultural propaganda, in particular to a method and system for the management and control of cultural propaganda.

In banking institutions, there are usually bulletin boards for posting advertisements, and the advertisements posted in each branch must comply with the regulations set by the management unit in the banking institution.

However, at present, the management unit can only know whether the documents currently posted in each branch meet the requirements through manual inspection.

Therefore, how to more efficiently check whether the currently posted publicity is in compliance with the regulations has become the subject of the present invention.

Therefore, the purpose of the present invention is to provide a system for managing and controlling cultural and publicity, which can solve at least one of the above problems in the prior art.

Therefore, the document management and control system provided by the present invention includes a business-side computer device, an image capturing device, a management server, and a management-side computer device. The image capturing device is connected to the business computer device to capture an image to be checked and transmit the to-be-checked image to the business computer device. The management server is connected to the camp Industrial computer equipment. The management-side computer device is connected to the management server, stores a document layout template data, and transmits the document advertisement layout template data to the management server, wherein the document advertisement layout template data includes a document advertisement image template, and a corresponding The placement range of the promotional image template. The business-side computer device sends an inspection request including the image to be inspected to the management server; the management server determines whether the image to be inspected contains a conforming image template according to the document layout template data The promotional image of the promotional image template; after the management server determines that the image to be checked includes the promotional image that conforms to the promotional image template, it calculates an out-of-range ratio according to the placement range, and the out-of-range ratio is the promotional image The area beyond the placement range is divided by the overall area of the promotional image; the management server determines whether the out-of-range ratio exceeds a preset upper limit value; when the management server determines that the out-of-range ratio exceeds the preset ratio The upper limit value, the management server generates an abnormal placement notification.

In some implementations, after the management server determines that the image to be checked includes the promotional image that conforms to the promotional image template, the management server divides the promotional image template to generate a plurality of promotional image sub-templates, and the The promotional image is divided into a plurality of local promotional images respectively corresponding to the sub-templates of the promotional images; the management server compares each partial promotional image with the corresponding sub-templates of the promotional image to generate a number of inconsistencies, the inconsistencies The quantity indicates the quantity of the partial promotional images that do not match the corresponding sub-template of the promotional image; the management server determines whether the mismatched quantity falls within a preset quantity range; when the management server determines the mismatched quantity The matching quantity falls within the Within a preset number range, the management server generates a breach notification.

In some implementation aspects, the management server also stores a plurality of overdue promotional image templates; after the management server determines that the image to be checked does not contain the promotional image that conforms to the promotional image template, the management server determines that the overdue image template A template of a promotional image, to determine whether the image to be checked contains an overdue promotional image that complies with one of the overdue promotional image templates; when the management server determines that the image to be checked contains one of the overdue promotional image templates The overdue announcement image, the management server generates a notice that the announcement has been overdue.

Another object of the present invention is to provide a method for management and control of publicity, which is executed by a publicity management and control system including a management-side computer device, a business-side computer device, an image capturing device and a management server.

The method for managing and controlling the publicity comprises: the management terminal computer device transmits a document and publicity layout template data to the management server, the document and publicity layout template data comprises a document and publicity image template, and a layout range corresponding to the document and publicity image template. ; the image capturing device shoots to generate a to-be-checked image; the business-side computer device sends a check request including the to-be-checked image to the management server; the management server places the template data according to the document A promotional image template, to determine whether the image to be checked includes a promotional image that conforms to the promotional image template; after the management server determines that the image to be checked includes the promotional image that conforms to the promotional image template, according to the placement range, Calculate an out-of-range ratio, the out-of-range ratio is the area of the promotional image that exceeds the placement range divided by the The overall area of the promotional image; the management server determines whether the out-of-range ratio exceeds a preset ratio upper limit value; when the management server determines that the out-of-range ratio exceeds the preset ratio upper limit value, the management server generates a Notification of abnormal placement.

The effect of the present invention is that the document management and control system of the present invention transmits the inspection request to the management server through the business computer device, so that the management server can display the image to be inspected and the document according to the inspection request. Placing template data, judging whether the image to be checked exceeds the placement range included in the document placement template data, and then when the proportion of the image to be checked that exceeds the placement range exceeds the preset ratio upper limit value, Generate the abnormal notification of the placement position, and further, the management server compares each partial promotional image with the corresponding sub-template of the promotional image, and when determining that the inconsistent quantity falls within the preset quantity range, generates In addition, the management server generates the overdue notification when it determines that the image to be checked contains the overdue image that conforms to one of the overdue image templates, so as to efficiently Check that the current postings are in compliance with the requirements.

10: Management computer device

20: Manage Servers

30: Business computer installation

40: Video shooting device

200: Communication Network

S201~S210: Steps

Other features and effects of the present invention will be clearly presented in the embodiments with reference to the drawings, wherein: FIG. 1 is a block diagram of an embodiment of the literature management and control system of the present invention; and FIG. 2 is the execution of the embodiment. A flow chart of a publicity control procedure.

Before the present invention is described in detail, it should be noted that in the following description, similar elements are designated by the same reference numerals.

Referring to FIG. 1 , an embodiment of the literature management and control system of the present invention includes a business-side computer device 30 , an image capturing device 40 connected to the business-side computer device 30 , and a management server 20 connected to the business-side computer device 30 . , and a management computer device 10 connected to the management server 20 .

In this embodiment, the business-side computer device 30 and the image capturing device 40 are disposed in the branch of the banking institution. More specifically, the image capturing device 40 includes, for example, but not limited to, a camera, and is used for, for example, capturing images A bulletin board (not shown) in the branch to transmit a photographed image to be checked to the computer device 30 at the business end, and the computer device 30 at the business end, after receiving the image to be checked, generates A check request including the image to be checked is sent to the management server 20 via a communication network 200 (eg, an intranet). In particular, in this embodiment, the relative position of the image capturing device and the bulletin board is fixed, so the image of the bulletin board included in the captured image to be checked is also fixed.

The management server 20 and the management-side computer device 10 are, for example, the management department of the head office of a banking institution, and before use, the management-side computer device 10 needs to store a document layout template data and a plurality of overdue documents Overdue promotional image template. The document layout template data includes a document advertisement image template, and a document corresponding to the document The placement range of the announcement image template. More specifically, the document announcement placement template data is generated by the management personnel within the banking institution by operating the management computer device 10, and the placement range refers to the The bulletin board is used to display the range of advertising products, and the advertising image template in this embodiment refers to the image of the advertising that should be posted on the bulletin board in the branch. The current announcement to be posted on the bulletin board in the branch, and the location of the announcement on the bulletin board. And each of these overdue promotional image templates is an image of the overdue promotional image.

Referring to FIG. 1 and FIG. 2 , when the management server 20 receives the inspection request from the business computer device 30 , how to perform a publicity control on the image to be inspected included in the inspection request is described below. program, the document management and control program includes steps S201 to S210.

First, in step S201, when the management server 20 receives the inspection request, it determines whether the image to be inspected includes a promotional image that conforms to the promotional image template, if so, then executes step S202, if not, then executes step S202. Step S209 is executed.

Next, in the case where the determination result of step S201 is yes, the management server 20 then calculates an out-of-range ratio according to the placement range in step S202, more specifically, the out-of-range ratio is the promotional image The area beyond the placement range is divided by the overall area of the promotional image. It should be added that when the announcement image exceeds the display range, it means that the announcement currently posted on the bulletin board of the branch is not within the scope of the specification.

Next, step S203 is executed. The management server 20 determines whether the out-of-range ratio exceeds a preset ratio upper limit value. When the management server 20 determines that the out-of-range ratio exceeds the preset ratio upper limit value, the management server 20 proceeds to step S203. S204, if not, go to step S205.

In the case where the determination result in step S203 indicates that the out-of-range ratio exceeds the preset ratio upper limit value, in step S204, the management server 20 generates an abnormal placement notification. The management server 20 may, for example, generate A letter containing the notice of abnormal placement, and send the letter to the management computer device 10 for the management to know that the current publicity placement in the branch is not up to standard. The above abnormal placement is only For example, it is not limited to the above.

In step S205, the management server 20 divides the promotional image template to generate a plurality of promotional image sub-templates, and divides the promotional image into a plurality of partial promotional images respectively corresponding to the promotional image sub-templates. More specifically, the management server 20 may divide the promotional image template and the promotional image by dividing the promotional image template and the promotional image into nine equal parts, and make the appearance of each promotional image sub-template. Similar to the corresponding local promotional image, the above-mentioned segmentation method is only an example, and is not limited to the above.

Next, in step S206, the management server 20 compares each partial promotional image with the corresponding sub-template of the promotional image to generate a non-matching quantity, the non-matching quantity indicates that among the partial promotional images and the corresponding one Promotional image sub-template is not The number of matches.

After the management server 20 generates the mismatched quantity, in step S207, the management server 20 determines whether the mismatched quantity falls within a predetermined quantity range. For example, if the promotional image template and the The promotional images are all divided into nine equal parts, and the preset number range may be, for example, 1-3.

When the determination result in step S207 indicates that the non-matching quantity falls within the predetermined quantity range, the management server 20 then executes step S208, and the management server 20 generates a notification of damage to the document. The notice of destruction of the publicity notice can be included in a letter, which is the same as the above-mentioned notice of abnormal placement. to destruction.

When the determination result in step S207 indicates that the inconsistent quantity does not fall within the predetermined quantity range, the management server 20 ends the process.

It should be noted that the above-mentioned sequence of steps S202 to S204 and steps S205 to S208 are only illustrative and not limited to the above, and the sequences of steps S202 to S204 and steps S205 to S208 can be interchanged with each other. That is to say, if the determination result of step S201 is yes, the management server 20 may first execute steps S205 to S208, and then execute steps S202 to S204.

Finally, the judgment result in step S201 indicates the image to be checked and After not including the promotional image that conforms to the promotional image template, in step S209, the management server 20 determines whether the image to be checked includes one that conforms to one of the overdue promotional image templates according to the overdue promotional image templates overdue promotional images.

After the judgment result in step S209 indicates that the to-be-checked image contains the overdue announcement image that conforms to one of the overdue announcement image templates, that is to say, the announcement column currently posted in the branch is not the current announcement. The management server 20 then executes step S210 to generate an overdue notification. The overdue notification can be included in a letter like the above-mentioned abnormal placement notification. The management server 20 transmits the letter to the management computer device 10 for the management personnel to know that the current document in the branch is overdue.

To sum up, the document management and control system of the present invention transmits the inspection request to the management server 20 through the business-side computer device 30 for the management server 20 to use the image to be inspected and the image according to the inspection request. Document layout template data, determine whether the image to be checked exceeds the layout range included in the document layout template data, and then when the proportion of the image to be checked that exceeds the layout range exceeds the preset ratio upper limit When the abnormality notification of the placement position is generated, the management server 20 compares each partial promotional image with the corresponding sub-template of the promotional image, and determines that the inconsistent quantity falls within the preset quantity range , to generate a notification of the destruction of the publicity. In addition, when the management server 20 determines that the image to be checked contains the overdue publicity image that conforms to one of the overdue publicity image templates, it generates a notice that the publicity has been overdue, so as to achieve Efficiently check The purpose of the present invention can indeed be achieved by checking whether the currently posted publicity is in compliance with the regulations.

However, the above are only examples of the present invention, and should not limit the scope of implementation of the present invention. Any simple equivalent changes and modifications made according to the scope of the patent application of the present invention and the contents of the patent specification are still included in the scope of the present invention. within the scope of the invention patent.

10: Management computer device

20: Manage Servers

30: Business computer installation

40: Video shooting device

200: Communication Network

Claims (6)

A method for management and control of cultural and publicity, which is executed by a management and control system for cultural and publicity, the management and control system for cultural and publicity includes a computer device at a management end, a computer device at a business end, an image capturing device and a management server, and the management and control method for media and publicity comprises: The management terminal computer device transmits a document layout template data to the management server, the document layout template data includes a document advertisement image template, and a placement range corresponding to the document advertisement image template; The image capturing device captures images to generate a to-be-checked image; The business-side computer device transmits an inspection request including the image to be inspected to the management server; The management server determines whether the to-be-checked image includes a promotional image conforming to the promotional image template according to the promotional image template of the promotional layout template data; After the management server determines that the image to be checked includes the promotional image that conforms to the promotional image template, it calculates an out-of-range ratio according to the placement range, where the out-of-range ratio is divided by the area of the promotional image beyond the placement range. in terms of the overall area of the promotional image; The management server determines whether the out-of-range ratio exceeds a preset ratio upper limit value; When the management server determines that the out-of-range ratio exceeds the preset upper limit value of the ratio, the management server generates an abnormal placement position notification. The method for management and control of literature and publicity as described in claim 1, further comprising: After the management server determines that the image to be checked includes the promotional image that conforms to the promotional image template, the management server divides the promotional image template to generate a plurality of promotional image sub-templates, and divides the promotional image into a plurality of a partial promotional image corresponding to such promotional image sub-template; The management server compares each partial promotional image with the corresponding sub-template of the promotional image to generate a non-matching number indicating which of the partial promotional images does not match the corresponding sub-template of the promotional image quantity; The management server determines whether the inconsistent quantity falls within a predetermined quantity range; When the management server determines that the non-matching quantity falls within the preset quantity range, the management server generates a notification that the document is destroyed. The method for managing and controlling the publicity according to claim 2, wherein the management server further stores a plurality of overdue image templates for the publicity, and the method for managing and controlling the publicity further comprises: After the management server determines that the image to be checked does not contain the promotional image that conforms to the template of the promotional image, it determines whether the image to be checked contains one that meets one of the templates of the overdue promotional image according to the templates of the overdue promotional image. overdue promotional images; When the management server determines that the to-be-checked image contains the overdue announcement image that conforms to one of the overdue announcement image templates, the management server generates an overdue announcement notification. A cultural and propaganda management and control system, including: a business computer device; an image capturing device connected to the business-side computer device to capture an image to be checked, and transmit the to-be-checked image to the business-side computer device; a management server connected to the business-end computer device; and A management computer device is connected to the management server, and stores a document and advertisement layout template data, and transmits the document advertisement layout template data to the management server, wherein the document advertisement layout template data includes a document advertisement image template, and a document advertisement layout template. Corresponding to the placement range of the promotional image template; Wherein, the business-side computer device transmits an inspection request including the image to be inspected to the management server; The management server determines whether the to-be-checked image includes a promotional image conforming to the promotional image template according to the promotional image template of the promotional layout template data; After the management server determines that the image to be checked includes the promotional image that conforms to the promotional image template, it calculates an out-of-range ratio according to the placement range, where the out-of-range ratio is divided by the area of the promotional image beyond the placement range. in terms of the overall area of the promotional image; The management server determines whether the out-of-range ratio exceeds a preset ratio upper limit value; When the management server determines that the out-of-range ratio exceeds the preset upper limit value of the ratio, the management server generates an abnormal placement position notification. The document management system according to claim 4, wherein, After the management server determines that the image to be checked includes the promotional image that conforms to the promotional image template, the management server divides the promotional image template to generate a plurality of promotional image sub-templates, and divides the promotional image into a plurality of a partial promotional image corresponding to such promotional image sub-template; The management server compares each partial promotional image with the corresponding sub-template of the promotional image to generate a non-matching number indicating which of the partial promotional images does not match the corresponding sub-template of the promotional image quantity; The management server determines whether the inconsistent quantity falls within a predetermined quantity range; When the management server determines that the non-matching quantity falls within the preset quantity range, the management server generates a notification that the document is destroyed. The document management system according to claim 5, wherein the management server further stores a plurality of overdue image templates for overdue documents; After the management server determines that the image to be checked does not contain the promotional image that conforms to the template of the promotional image, it determines whether the image to be checked contains one that meets one of the templates of the overdue promotional image according to the templates of the overdue promotional image. overdue promotional images; When the management server determines that the to-be-checked image contains the overdue announcement image that conforms to one of the overdue announcement image templates, the management server generates an overdue announcement notification.

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