TWI638323B - Internet marketing method - Google Patents

Abstract

The invention is a method for network marketing, after the first user is screened according to the screening condition of the marketing activity, the server sends the marketing activity to the first electronic device of the first user, and the first user selects the plurality of first The second user, the server sends a marketing activity to the second user to pay a plurality of second electronic devices, and the first user and the second users jointly complete the activity task of the marketing activity, the server will give the first A user and the second user rewards.

Description

Internet marketing method

The present invention is a marketing method, and in particular, a method for marketing marketing of marketing activities in a social network.

With the advancement of technology and the rise of the Internet, the opportunities and frequency of interaction on the Internet have increased dramatically. In recent years, due to the popularity of the Internet and the increase in network speed, people have stayed on the Internet. More and more time on the road, social networking sites (such as Facebook, Twitter, etc.) or other community-enabled applications (such as the Tower of God, Dcard, DAND, etc.), become the technology that the industry is competing to develop.

Communicating with the community is already a way for modern people to socialize. The online community allows users to connect with each other in terms of friendship, career, hobbies, and place of residence. For those who have the same purpose and join the online community, they will be more willing to share each other. News. Most online communities have mechanisms for joining friends and following friends, allowing users to connect more closely through such functions, while friends and friends can share articles, invite events, and even Initiating discussions on topics, in addition to interactions on the online community, it is now more popular to invite friends on these social networking sites to gather in real life and extend this circle of friends from the Internet to real life. As an emerging modern social circle, the online community has the characteristics of fast information transmission, large number of clicks, and information sharing. Therefore, many manufacturers will deliver advertisements or initiate marketing activities in the online community. Most of the marketing activities are to watch a video, try the game, click on a specific webpage or share this marketing activity. After completing the marketing campaign, you can get rewards for points, gifts or virtual treasures, etc., in order to achieve the purpose of the manufacturer.

At present, when vendors conduct marketing activities in online communities, most of them are unable to determine whether the marketing activities are targeted at the target audience, or whether they are only for the non-target objects of gifts or points donated by the marketing activities. Consumers may be willing to complete marketing activities and share marketing activities with friends on the social network, but such non-target friends may still not be the target of marketing activities, and may not necessarily participate in and complete marketing activities. .

Moreover, even if the non-target consumers and their friends complete the marketing activities, they are only interested in taking gifts or points instead of really marketing the marketing activities. In this case, marketing will be made. The activity did not achieve the desired marketing effect.

Moreover, if the marketing activity only needs one person to complete and receive the reward, the marketing object will not be shared with other users in the social network after receiving the reward, in which case the marketing activities will not be fully utilized. Message sharing to the social network.

The main object of the present invention is to provide a marketing method for transmitting a marketing activity to a first user corresponding to the marketing activity attribute, the first user sharing the marketing activity to a plurality of second users, when this is achieved. When one of the marketing activities is targeted, the first user and the second user can receive the reward.

In order to achieve the above-mentioned purposes and effects, an embodiment of the present invention discloses a method for network marketing, the method comprising: a server screening at least one first user according to a screening condition of a marketing activity. a first user account, the marketing activity is sent to at least one first electronic device of the at least one first user, and the at least one first user selects a plurality of second accounts of the plurality of second users, and the server is to be marketed The activity is sent to the plurality of second electronic devices of the second users, and after the at least one first user and the second users jointly complete one of the first activity tasks of the marketing activity, the server allocates a reward to at least one The first user and the second users.

In an embodiment of the present invention, when the server sends the marketing activity to the at least one first electronic device, the server further sends the first active task threshold to the at least one first electronic device.

In an embodiment of the invention, the server distributes the reward to the at least one first user and the second users.

In an embodiment of the present invention, the reward includes a first reward and a second reward, and the server allocates the first reward to the at least one first user and assigns the second reward to the second users.

In an embodiment of the present invention, the reward includes a third reward and a fourth reward, and the server allocates the third reward to the at least one first user and evenly distributes the fourth reward to the at least one first user and the Some second users.

In an embodiment of the present invention, the marketing activity further includes a first activity task time limit and a second activity task, the method further comprising: at least one after the server determines that the first activity task time limit has been reached. The first user completes the second activity task through the at least one first electronic device, and the server gives the fifth user a fifth reward.

In an embodiment of the present invention, the second activity task may be watching a movie, downloading an application, browsing a webpage, storing value points, purchasing an item, executing an application, inputting a serial number, and scanning an electronic barcode.

In an embodiment of the present invention, the first activity task may be watching a movie, downloading an application, browsing a webpage, storing value points, purchasing an item, executing an application, inputting a serial number, and scanning an electronic barcode.

In an embodiment of the present invention, the screening conditions are user gender, user location, user occupation, user income, user preference, user preference application type, user preference application, user application Program budget, user usage time, user's last stored value time, user's last stored value and last stored value interval, user last time spent time and last time spent Time interval, the average number of users stored in points, the average number of points spent by the user, the average number of points stored by the user, the average number of points spent by the user, or the application used by the user and the friend. A combination of one or more.

In an embodiment of the present invention, the reward may be one or more of a credit, a gift, a virtual treasure, a coupon, a voucher, a voucher, and a sample.

In order to provide a better understanding and understanding of the features and the efficacies of the present invention, the preferred embodiment and the detailed description are as follows:

In the prior art, when marketing activities in the social network were initiated, it was impossible to determine whether the marketing object was the target marketing object and the marketing object was not shared with other users in the social network, which would make the marketing activity not fulfilled. Marketing effect, therefore proposed a method of network marketing to solve the above problems.

The flow of the method for network marketing of the first embodiment of the present invention is described herein. Please refer to the first figure, which is a flowchart of the method for network marketing according to the first embodiment of the present invention. As shown in the figure, the method of the network marketing method of this embodiment includes:

Step S1: screening out the first user account;

Step S3: sending marketing activities to the first electronic device;

Step S5: sending marketing activities to the second electronic device;

Step S7: performing a first activity task;

Step S9: whether the first activity task threshold value is met;

Step S11: giving a reward.

Next, a system required for the process of the method for network marketing of the present invention will be described. Referring to the second figure, it is a schematic diagram of a method for network marketing according to the first embodiment of the present invention. As shown, the system of the method for network marketing of the present invention comprises: a server 10, a first electronic device 30, and a plurality of second electronic devices 50.

The server 10 is a social networking website, a forum website or an application server or other server with member functions. The server 10 includes a member database 101, and the member database 101 is stored in the server 10. Member's information.

The first electronic device 30 and the second electronic device 50 may be electronic devices capable of performing arithmetic and logic operations, such as a smart phone, a personal digital assistant (PDA), a tablet computer, a notebook computer, and a desktop computer.

The flow of the method for performing the network marketing of the first embodiment of the present invention will be described below. Please refer to the first figure and the second figure. When the marketing activity is to be performed on the members in the server 10, steps S1 to S11 will be performed.

In the step S1, the first user account is filtered out, and the server 10 filters out the first user account of the first user from the member database 101 according to the screening condition 1031 of the one-line sales activity 103, wherein the marketing is performed. Activity 103 includes a first activity task 1033 and a first activity task threshold 1035. The first activity task 1033 can be watching a movie, downloading an application, browsing a webpage, storing a value point, purchasing an item, executing an application, entering a serial number, or scanning an electronic barcode.

The above screening conditions 1031 are user gender, user location, user occupation, user income, user preference, user preference application, user preference application, user application budget, user Time when the application is used, the user's last stored value time, the user's last stored value time and the last stored value interval, the user's last time spent time and last time spent time interval, user average storage The number of points, the average cost of the user, the average number of points stored by the user, the average number of points spent by the user, or the combination of one or more of the applications used by the user and the friend. .

For example, when the marketing activity of the marketing activity 103 is an online game, and the online game game group is more of a male and a war-type game type, the screening condition 1031 can be used by the user as a male or a user. The application time is greater than three hours per day, and the user prefers the application type to war game. The server 10 can filter the user data of the user account in the database 101 according to the screening condition 1031 to meet the use of the filter condition 1031. Account.

For example, when the marketing activity of the marketing activity 103 is cosmetic, and the main consumer of the cosmetic is a student who is a cheaper cosmetic, the screening condition 1031 may be that the user gender is female, the user occupation is a student, and the user income is Below 500,000, the server 10 can filter out the user account of the user account in the database 101 in accordance with the screening condition 1031 according to the screening condition 1031.

For example, when the marketing activity 103 is marked as a virtual treasure in an application, and the virtual treasure is more advantageous when playing against other users in the application, and is required to purchase a large number of points, screening Condition 1031 can be used by the user for the application, the user's application budget is more than 10,000, the user's application time is more than five hours per day, and the average user spends eight thousand. The server 10 can filter out the user account of the user account in the database 101 according to the filter condition 1031 according to the filter condition 1031.

In step S3, the marketing activity is sent to the first electronic device, and after the server 10 filters out the account of the first user, the marketing activity 103 is sent to the first electronic device 30 of the first user.

In step S5, the marketing activity is sent to the second electronic device. After the first electronic device 30 receives the marketing activity 103, the first user operates the first electronic device 30 to connect to the server 10, and the server 10 The member database 101 selects a plurality of second user accounts of the plurality of second users, and the server 10 sends the marketing activity 103 to the second electronic devices 50 of the second users.

In an embodiment of the present invention, the second user and the first user are in a friend relationship or mutual attention to each other or belong to the same group or the first user setting in the member database 101 of the server 10. The second user sets the second user as the object of interest for the friend or the first user.

In an embodiment of the present invention, the first electronic device 30 is configured to open the marketing activity 103 through an application and enter a marketing activity page, and then connect to the server 10 through the application to be a marketing activity in the application. The sharing page selects these second user accounts.

In step S7, the first activity task is performed, and the first user performs the first activity task 1033 through the first electronic device 30 and the second user through the second electronic device 50, when each user (including the first use) When the first activity task 1033 is reached, the server 10 updates the number of completed users of the first activity task 1033. In other words, the first user and the second user must jointly achieve the first activity task threshold 1035 of the first activity task 1033.

For example, when the first activity task 1033 is to watch a movie, when the user (including the first user and the second user) views the movie on the electronic device, the electronic device notifies the server when the movie is played. 10 The user has completed the first activity task 1033, and the server 10 updates the number of completed users of the first activity task 1033; or the video playback server when the user connects to the video playback server of the video. The player calculates the playback time at the beginning of the movie playback. When the playback time is greater than or equal to the movie time, the video playback server notifies the server 10 that the user has completed the first activity task 1033, and the server 10 updates the first time. The number of completed users of the activity task 1033.

For example, when the first activity task 1033 is to browse a webpage, after the user browses the webpage on the electronic device for more than one browsing time, the electronic device notifies the server 10 that the user has completed the first activity task 1033, the server 10 updates the number of completed users of the first activity task 1033; or when the user connects to the web server, the web server calculates the browsing time of the user, and when the user connects to the web server for more than the browsing time The web server notifies the server 10 that the user has completed the first activity task 1033, and the server 10 updates the number of completed users of the first activity task 1033.

For example, when the first activity task 1033 is to download an application, after the user connects to the application download server through the electronic device and downloads the application, the electronic device notifies the server 10 that the user has The first activity task 1033 is completed, or the application download server notifies the server 10 that the user has completed the first activity task 1033.

For example, when the first activity task 1033 is a stored value point, when the user connects to the point value stored value server through the electronic device and stores the value point, the point value stored value server will notify Server 10 This user has completed the first activity task 1033.

In an embodiment of the present invention, after the user clicks the activity task button in the marketing activity page of the application on the respective electronic device, the application opens a first activity task page, and the user is in the first activity. The page completes the first activity task 1033. In other words, when the first activity task 1033 is to watch a movie, the first activity page will play the video that the user needs to watch; when the first activity task is a stored value point, the first activity page is connected. The website of the line to a stored value point; when the first activity task is a stored value point, the first activity page may also be a point stored value page, after the user stores the value point of the stored value page. The user's electronic device will be connected to the point stored value server to confirm whether the stored value is successful. When the first active task 1033 is to download the application, the first active page is the application download page.

In step S9, whether the first active task threshold value is met, the server 10 determines whether the number of completed users of the first active task 1033 meets the first active task threshold value 1035. If yes, step S11 is performed. When it does not match, it returns to step S7.

For example, when the first activity task threshold value 1035 is 20 users complete the first activity task 1033, when the number of completed users of the first activity task 1033 is 20, step S11 is performed.

In step S11, the reward is given, and the server 10 assigns a reward 1037 to the first user and the second users.

In one embodiment of the invention, server 10 distributes rewards 1037 equally to the first user and the second users. For example, the reward 1037 is 100 points, and the first user and the second users have a total of 10 people, so the server 10 will give each user 10 points.

In an embodiment of the present invention, the reward 1037 includes a first reward and a second reward, and the server 10 gives the first reward to the first user and the second reward to the second users on average. For example, the first reward is a 20% discount coupon, the second reward is 10 10% discount coupons, and the second users have a total of 10 people, so the server 10 will give a 20% discount coupon to the first user. And give the second user a 10% discount coupon. In such a case, the first user is responsible for sharing the marketing activity, and the effort is more than the second user, thus giving the first user a better reward.

In an embodiment of the present invention, the reward 1037 includes a third reward and a fourth reward. After the server 10 gives the third reward to the first user, the fourth reward is equally distributed to the first user and the Some second users. For example, the third reward is a 20% discount coupon, the fourth reward is 10 10% discount coupons, and the second users have a total of 9 people, so the server 10 will give a 20% discount coupon to the first user. And give the first user and the second users a 10% discount coupon. This embodiment is another way to give the first user more rewards.

Herein, the method for performing the network marketing of the first embodiment of the present invention, by the embodiment, can achieve the concept of two-level communication, and firstly finds the first user who is interested in the marketing activity through the screening condition. With the first user as the starting point of the marketing activity, the first user shares the marketing activity with the second user who is also interested in the marketing activity in order to obtain the reward, and has increased the chance of completion of the marketing activity. In this way, the marketing purpose of marketing activities can be achieved, so that marketing activities have a multiplier effect.

For example, the example of the method for network marketing of the first embodiment of the present invention is applied to the life of the present invention. Please refer to the first figure and the second figure. When a marketing activity (equivalent to server 10) is to be posted on a social networking site (equivalent to server 10), the server selects the membership database of the social networking site based on the screening criteria of the marketing activity (equivalent to the member database). 101) screening out a first user account of the first user (corresponding to step S1), and the social networking website sends the marketing activity to the first smart phone of the first user (corresponding to the first electronic device 30) ( Corresponding to step S3), after receiving the marketing activity, the first user starts the marketing activity with an application, and selects a plurality of the plurality of second users to be shared in one of the application marketing activity sharing pages. The second user account, the community website sends the marketing activity to the second smart phone of each of the second users selected by the first user (corresponding to step S5).

Following the above, the first activity task of the marketing activity (equivalent to the first activity task 1033) is for the user to watch the movie, and the first activity task threshold value (equivalent to the first activity threshold value of 1035) is to have five uses. Watch the movie, and the reward (equivalent to reward 1037) is 50 points. After the first user views the video through the first smart phone, the video viewing server notifies the first user of the social networking site to watch the video, and the social networking site updates the number of completed users of the first activity task. After the user views the video through their respective second smart phones, the video viewing server notifies the second users of the social networking site to watch the video and update the number of completed users of the first activity task (equivalent to steps) S7). When the social networking site determines that the number of completed users of the first activity task has reached five users (equivalent to step S9), the social networking site gives the first user and the four second users who complete the activity 10 each. Dot points.

Next, a method for network marketing according to a second embodiment of the present invention will be described. Referring to FIG. 3, it is a flowchart of a method for network marketing according to a second embodiment of the present invention, and is accompanied by the first figure. As shown in the third figure, the difference between the present embodiment and the first embodiment is that: in this embodiment, the step S8, the step S801 and the step S803 are further included, and the first activity task 1033 of the embodiment further includes a first activity. The task time limit and the second activity task are the same as those in the first embodiment, and details are not described herein again.

In step S8, whether the time limit is exceeded, the server 10 determines whether the first active task time limit has been reached, and if so, proceeds to step S801; if not, proceeds to step S8. The first activity task time limit mentioned above may be completed within a limited time after receiving the first activity task 1033 (for example, completed within 3 days after receiving the first activity task, completed within 24 hours), and completed before the limited date. (eg before completion on April 27, before completion on May 30) or other completion time.

In an embodiment of the present invention, the server 10 sends the second active task to the first electronic device 30 after determining that the first active task time limit is reached.

In step S801, the second activity task is performed. When the server 10 determines that the first activity task time limit is reached, the number of completed users of the first activity task 1033 is no longer updated. In other words, when the first activity task 1033 time limit is reached, the first activity task 1033 is cancelled. After the first activity task 1033 is cancelled, the first user performs a second activity task through the first electronic device 30, and the second activity task can be watching a movie, downloading an application, browsing a webpage, storing value points, purchasing goods, Execute the application, enter the serial number, and scan the electronic barcode. The second activity task is performed in the same manner as the first activity task.

In step S803, another reward is given. When the server 10 receives the message that the first user completes the second activity task, the server 10 gives the first user a fifth reward.

In this case, the method for performing network marketing according to the second embodiment of the present invention, after the time limit is exceeded, the first user gives the first user a second chance to make the first user if the task has not been completed yet. There can be an opportunity to receive a reward after completing the second activity. Thereby, the frustration that the first user does not reach the first task can be compensated, and the first user can also understand the target of the marketing activity again through the second activity task.

The reward 1037, the first reward, the second reward, the third reward, the fourth reward, and the fifth reward mentioned in the embodiment of the present invention may be points, gifts, virtual treasures, coupons, discount coupons, redemption coupons One or more of the test supplies.

In the embodiment of the present invention, the server 10 filters out a first user account according to the screening condition 1031. Therefore, the server 10 transmits the marketing activity 103 to a first electronic device. In actual use, when the number of member accounts in the member database 101 of the server 10 is large, the server 10 may select a plurality of first user accounts of the plurality of first users according to the selection condition. And the marketing activity 103 is sent to the respective first electronic devices 10 of the plurality of first users.

The above is only the preferred embodiment of the present invention, and is not intended to limit the scope of the present invention, and the variations, modifications, and modifications of the shapes, structures, features, and spirits described in the claims of the present invention. All should be included in the scope of the patent application of the present invention.

The invention is a novelty, progressive and available for industrial use, and should meet the requirements of the patent application stipulated in the Patent Law of China, and the invention patent application is filed according to law, and the prayer bureau will grant the patent as soon as possible. prayer.

10‧‧‧Server

101‧‧‧Member Database

103‧‧‧Marketing activities

1031‧‧‧Filter conditions

1033‧‧‧First activity mission

1035‧‧‧ First activity task threshold

1037‧‧‧Reward

30‧‧‧First electronic device

50‧‧‧Second electronic device

1 is a flow chart of a method for network marketing according to a first embodiment of the present invention; FIG. 2 is a schematic diagram showing a flow of a method for network marketing according to a first embodiment of the present invention; Third Embodiment: It is a flowchart of a method for network marketing according to a second embodiment of the present invention.

Claims (10)

A method for network marketing, the method comprising: a server filtering at least one first user account of at least one first user from a member database according to a screening condition of a marketing activity, and sending the marketing activity And at least one first electronic device of the at least one first user; the at least one first user selects a plurality of second accounts of the plurality of second users from the database through the at least one first electronic device, The server transmits the plurality of second electronic devices to the second user; the at least one first user transmits the second electronic devices through the at least one first electronic device and the second users The device jointly completes one of the first activity tasks of the marketing activity; and when the server determines that the number of completed users of the first activity task meets a first activity task threshold, the server assigns a reward to the at least one a user and the second users. The method of network marketing according to the first aspect of the invention, wherein when the server sends the marketing activity to the at least one first electronic device, the server further sends the first active task threshold to the at least A first electronic device. The method of network marketing as described in claim 1, wherein the server distributes the reward to the at least one first user and the second users on average. The method of network marketing according to claim 1, wherein the reward includes a first reward and a second reward, the server assigning the first reward to the at least one first user and assigning the first Second, the reward is given to the second users. The method of network marketing according to claim 1, wherein the reward includes a third reward and a fourth reward, the server assigning the third reward to the at least one first user and equally distributing the The fourth reward is given to the at least one first user and the second users. The method of network marketing according to the first aspect of the patent application, wherein the marketing activity further comprises a first activity task time limit and a second activity task, the method further comprises: when the server judges that the number has been reached After the activity task time limit, the at least one first user completes the second activity task through the at least one first electronic device, and the server gives the at least one first user a fifth reward. The method of network marketing as described in claim 5, wherein the second activity task can be watching a movie, downloading an application, browsing a webpage, storing value points, purchasing an item, executing an application, inputting a serial number, scanning Electronic barcode. The method of network marketing according to the first aspect of the patent application, wherein the first activity task can be watching a movie, downloading an application, browsing a webpage, storing value points, purchasing an item, executing an application, inputting a serial number, scanning Electronic barcode. The method for network marketing according to the first aspect of the patent application, wherein the screening condition is user gender, user location, user occupation, user income, user preference, user preference application type, user Favorite application, user's budget on the application, time when the user uses the application, the user's last stored value, the user's last stored value and the last stored value interval, the user's last cost The time between the point time and the last time spent, the average number of points stored by the user, the average cost of the user, the average number of points stored by the user, the average number of points spent by the user, or the number of points spent each time. A combination of one or more of the applications that are used with friends. The method of network marketing as described in claim 1, wherein the reward may be one or more of points, gifts, virtual treasures, coupons, coupons, redemption coupons, and test articles.