TWI486899B - Method of opinion poll using mobile positioning service and the system using the same - Google Patents
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本發明係有關一種進行民調之方法,特別是關於一種利用行動定位技術之民調方法及其系統。The present invention relates to a method of conducting a poll, and more particularly to a method and system for polling using mobile location technology.
一般傳統進行民調的方式,不外乎實體的民調方式或者利用市內電話民調方式。實體民調方式即是訪問者在街頭針對不特定之路人進行訪問或請求填寫問卷,以統計分析其民調結果。而市內電話民調方式則是利用電訪員針對某特定區域中的不特定對象進行電話訪問。The traditional way of conducting polls is nothing more than a physical polling method or the use of local telephone polls. The physical polling method is that visitors visit the street or ask for a questionnaire on the street to statistically analyze the results of their polls. The city's telephone polling method uses telecommuters to make phone calls to unspecified objects in a particular area.
傳統的街頭民調方式成本較高,因必需派專人在某特定區域上進行訪問;且現今社會人際關係較為冷漠,一般民眾皆不願意接收訪問,想要找到接受訪問的受訪者較為困難。再者,傳統街頭民調方式亦無法事先得知受訪者的基本資料,故接收訪問的機率較低,且找到不符合民調資格的路人機會較高,亦減少了進行民調的效率。The traditional method of street polls is costly, because it is necessary to send special people to visit in a specific area; and today's social interpersonal relationship is relatively indifferent, the general public are unwilling to receive visits, and it is more difficult to find respondents who are interviewed. Moreover, the traditional street polling method can not know the basic information of the respondents in advance, so the probability of receiving the visit is low, and the chances of finding passers-by who are not qualified for the poll are higher, and the efficiency of conducting polls is also reduced.
室內電話民調的方式雖較傳統民調方式效率高,成本亦較低,然亦有時間上的問題,若在不適合時間進行電話民調將使受訪者產生厭惡感。室內電話民調亦容易發生受訪者不在家、漏接等狀況;而在外租屋之民眾不一定擁有市內電話號碼,故其民調所採集的樣本易產生缺漏。Although the method of indoor telephone polls is more efficient and cost-effective than the traditional polling method, there are also time problems. If the telephone polls are not suitable for the time, the respondents will feel disgusted. The indoor telephone polls are also prone to situations in which the respondents are not at home or missed. The people in the rented houses do not necessarily have the local telephone number, so the samples collected by the polls are prone to gaps.
有鑑於此,現今技術需要一種較有效率且便捷民調方式。In view of this, today's technology requires a more efficient and convenient polling method.
本發明之目的係在於提供一種利用行動終端進行之民調(opinion poll)方法及其系統。The object of the present invention is to provide an opinion poll method and system thereof using a mobile terminal.
本發明之目的係在於提供一可在任何時間地點皆可進行的民調方法及其系統。It is an object of the present invention to provide a method and system for polling that can be performed at any time and place.
本發明之目的係提供能即時了解選民意願的民調方法。It is an object of the present invention to provide a polling method that enables instant understanding of the wishes of voters.
本發明係揭露一種利用行動定位技術之民調系統,包含:一無線通訊介面;一伺服器,透過無線通訊介面,用以提供民調服務至一個或多行動終端用戶;一資料庫,耦合至伺服器,用以提供進行民調服務之所需資訊與儲存由一個或多個行動終端用戶所傳送的民調資料;以及一分析模組,耦合至伺服器,用以分析由該一個或多個行動終端用戶所傳送的民調資料。The present invention discloses a polling system using mobile positioning technology, comprising: a wireless communication interface; a server for providing a polling service to one or more mobile terminal users through a wireless communication interface; a database coupled to a server for providing information required for conducting a polling service and storing the polling information transmitted by one or more mobile terminal users; and an analysis module coupled to the server for analyzing the one or more Polling information transmitted by mobile terminal users.
本發明亦揭露一種利用行動定位技術之民調方法,包含:一個或多個行動終端用戶進入民調範圍區域;一民調系統透過一無線通訊介面發送民調資訊至一個或多個行動終端用戶;一個或多個行動終端用戶輸入民調資料;該民調系統接收該所輸入之民調資訊;以及統計分析該所輸入之民調資訊。The invention also discloses a polling method using mobile positioning technology, which comprises: one or more mobile terminal users enter a polling area; a polling system sends poll information to one or more mobile terminal users through a wireless communication interface One or more mobile terminal users input polling information; the polling system receives the entered polling information; and statistically analyzes the entered polling information.
本發明之民調方法是將受訪者以個人為單位,而非以每戶做為單位,提高了民調的準確性。再者,本發明之民調方法以行動終端為平台進行民調,擺脫了時間與空間的限制,可降低民調收集資料與分析過程的人力耗損。再者,在現今年輕族群普遍擁有手機的狀態下,利用行動終端作為民調之平台能夠充分表達年輕族群的政治意願。另外,本發明之民調方法可獲得進行民調的選區之選民或非此區之選民之交叉統計的民調數值。The polling method of the present invention improves the accuracy of the polls by using the individual as a unit instead of each household. Furthermore, the polling method of the present invention uses the mobile terminal as a platform for polling, frees the time and space constraints, and can reduce the human consumption of the poll collecting data and analysis process. Moreover, in the state that today's young ethnic groups generally have mobile phones, the use of mobile terminals as a platform for polls can fully express the political will of young people. In addition, the polling method of the present invention can obtain the polled value of the cross-statistic of the elector of the constituency who conducts the poll or the non-local electorate.
本發明將配合其較佳實施例與後附之圖式詳述於下。應可理解,本發明中之較佳實施例係僅用以說明,而非用以限定本發明。此外,除文中之較佳實施例外,本發明亦可廣泛應用於其他實施例,並且本發明並不限定於任何實施例,而應視後附之申請專利範圍而定。The invention will be described in detail below in conjunction with its preferred embodiments and the appended drawings. It is to be understood that the preferred embodiments of the invention are intended to be In addition, the present invention is also applicable to other embodiments in addition to the preferred embodiments, and the present invention is not limited to any embodiments, but should be determined by the scope of the appended claims.
貫穿本說明書之『一較佳實施例(one embodiment)』或『較佳實施例(a embodiment)』,其意指描述關於較佳實施例之一特殊特徵、結構或特性,且包含至少一個本發明之較佳實施例。因此,於本發明書之各處出現之片語『於一較佳實施例(in one embodiment)』或『於較佳實施例(in a embodiment)』,不須完全參照相同之實施例。再者,其特殊特徵、結構或特性可以任何適當之方式結合於一個或多個較佳實施例中。Throughout the specification, a "one embodiment" or "an embodiment" is intended to describe a particular feature, structure, or characteristic of the preferred embodiment, and includes at least one Preferred embodiments of the invention. Therefore, the phrase "in one embodiment" or "in the embodiment" Furthermore, the particular features, structures, or characteristics may be combined in any suitable manner in one or more preferred embodiments.
本發明係揭露一種行動定位技術之民調方法及其系統。讓行動終端之用戶進入不同區域時,利用行動定位服務,透過手機內的內裝軟體、WAP網頁、WEB網頁以及SMS的方式,收集或是散佈不同區域候選人的選舉資訊,以協助民調的進行。於較佳實施例,亦可應用於一般民調用途,並非限定於選舉民調。The invention discloses a method and system for polling a mobile positioning technology. When the users of the mobile terminal enter different areas, they use the mobile location service to collect or distribute the election information of candidates from different regions through the built-in software, WAP page, WEB page and SMS in the mobile phone to assist the polls. get on. In the preferred embodiment, it can also be applied to general polling purposes, and is not limited to election polls.
參照第1圖,根據本發明之較佳實施例,為利用行動定位技術之民調系統100之架構圖。利用行動定位技術之民調系統100包括一伺服器101、可識別定位資訊資料庫102、身分資料庫104、民調資料庫107以及分析模組108等等元件。Referring to Figure 1, an architectural diagram of a polling system 100 utilizing mobile location technology in accordance with a preferred embodiment of the present invention. The polling system 100 using the mobile positioning technology includes a server 101, an identifiable location information database 102, an identity database 104, a polling database 107, an analysis module 108, and the like.
行動終端用戶110透過無線網路介面112,與伺服器101溝通,當行動終端用戶110進入預先規劃的可識別區域(specific area)114後,伺服器101會分析進入可識別區域的行動終端用戶110,分析其用戶110的特徵資訊,若其身份符合身分資料庫104的身分資格,則伺服器101會透過無線網路界面112,利用WAP網頁、WEB網頁以及SMS的方式,散佈民調資訊或問卷資料。而用戶110填寫其民調資料後,透過無線網路介面112傳送其資料至伺服器101,伺服器101則將上述民調資料儲存至民調資料庫107。隨後藉由分析模組108統計分析民調資料庫107所收集民調資料。於較佳實施例,上述無線通訊介面112可包括IrDA(Infrared Data Association)、Home RF、Bluetooth、ZigBee、IEEE 802.11、GSM 900、GSM 1800、CDMA、JDC、GPRS、WCDMA或Wimax等等通訊介面方式。The mobile terminal user 110 communicates with the server 101 via the wireless network interface 112. After the mobile terminal user 110 enters the pre-planned specific area 114, the server 101 analyzes the mobile terminal user 110 entering the identifiable area. The user information of the user 110 is analyzed. If the identity of the user 110 is qualified, the server 101 uses the WAP webpage, the WEB webpage, and the SMS to distribute the poll information or the questionnaire through the wireless web interface 112. data. After the user 110 fills in the poll information, the user transmits the data to the server 101 via the wireless network interface 112, and the server 101 stores the poll data in the poll database 107. The polling data collected by the polling database 107 is then statistically analyzed by the analysis module 108. In a preferred embodiment, the wireless communication interface 112 may include an IrDA (Infrared Data Association), Home RF, Bluetooth, ZigBee, IEEE 802.11, GSM 900, GSM 1800, CDMA, JDC, GPRS, WCDMA, or Wimax communication interfaces. .
可識別定位資訊資料庫102係用於提供伺服器101預先規劃的可識別區域(specific area)資訊。於較佳實施例,可識別區域114為所欲進行民調的選區區域。當不特定之行動終端用戶110進入可識別區域114後,伺服器101可透過行動定位技術,得知進入可識別區域114的行動終端使用戶人數及位置;並透過身分資料庫104比對用戶110身份資料,若符合身分資料庫104所設定的身份資格,則伺服器101會透過無線網路界面112發送民調資訊或問卷資料至符合身份資格的行動終端用戶110。當符合身份資格的行動終端用戶110填寫其問卷資料後,透過無線網路介面112傳送其民調資訊至伺服器101。The identifiable location information database 102 is used to provide pre-planned specific area information of the server 101. In the preferred embodiment, the identifiable area 114 is the selection area for which the poll is desired. After the unspecified mobile terminal user 110 enters the identifiable area 114, the server 101 can learn the number of users and the location of the mobile terminal entering the identifiable area 114 through the mobile location technology; and compare the user 110 through the identity database 104. If the identity data meets the identity qualification set by the identity database 104, the server 101 sends the polling information or questionnaire data to the qualified mobile terminal user 110 through the wireless network interface 112. When the qualified mobile terminal user 110 fills in the questionnaire information, the subscriber information is transmitted to the server 101 via the wireless network interface 112.
民調資料庫107主要是用來收集符合身份資格的行動終端用戶110所傳送的民調資訊。透過民調資料庫107所儲存的民調資訊,分析模組108可藉由其民調資料庫107之民調資訊,從其中分析並獲得利於候選人之資訊。The polling database 107 is mainly used to collect the poll information transmitted by the qualified mobile terminal users 110. Through the polling information stored in the polling database 107, the analysis module 108 can analyze and obtain information for the candidate through the polling information of the polling database 107.
無線通訊介面112所使用通訊架構原理為蜂巢式網路架構(Cell-Based Network),其架構係由多個類似六角形的微細胞(cell)所組成的架構。每個蜂巢式網路最少係由七個基地台所組成一個類似蜂巢的結構;而每個蜂巢式網路會有各自的唯一編號做為識別。在實際應用上,上述微細胞架構即為基地臺訊號重疊的網域(Signal-Overlapping Area)。The communication architecture principle used by the wireless communication interface 112 is a Cell-Based Network, and its architecture is composed of a plurality of hexagonal-like cells. Each cellular network consists of at least seven base stations that form a honeycomb-like structure; each cellular network has its own unique number for identification. In practical applications, the above-mentioned micro cell architecture is a signal-overlapping area of a base station signal.
單一的六角形蜂巢式網路會有六個相鄰的蜂巢式網路,經由不斷的延伸形成廣大的通訊網域。每個蜂巢式網路內皆包含收發訊息用的基地台。基地台係用於接收蜂巢式網路中的手機訊號。A single hexagonal cellular network will have six adjacent cellular networks that will continue to extend to form a vast communications network. Each cellular network contains a base station for transmitting and receiving messages. The base station is used to receive mobile phone signals in the cellular network.
蜂巢式網路的涵蓋範圍與週遭基地台的位置與訊號強度以及雜訊干擾有關,當一個蜂巢式網路內的基地台偵測不到其他基地台時,此網域內的語音訊號強度將高於手機能接收的最低靈敏度。若能偵測到其他基地台時,蜂巢式網路之間會有邊界,此為基地臺間的訊號交會點,當手機通過邊界時,則會進行通話交遞(handover)或是更新(location updating)。透過此方式,行動終端用戶才能在不同的蜂巢式網路間移動,而仍得以維持平順的通話品質,不致於通話中斷,行動終端用戶得以跨區至不同網域。The coverage of the cellular network is related to the location of the surrounding base station and the signal strength and noise interference. When a base station in a cellular network cannot detect other base stations, the voice signal strength in the domain will be Higher than the minimum sensitivity that the phone can receive. If other base stations can be detected, there will be a boundary between the cellular networks. This is the signal intersection between the base stations. When the mobile phone passes the border, it will make a handover or update (location). Updating). In this way, mobile terminal users can move between different cellular networks, while still maintaining smooth call quality, without interruption of calls, and mobile terminal users can cross-zone to different domains.
由於每個蜂巢結構網路皆有唯一的識別標號,因此用戶所椘的範圍至少會有一個蜂巢網路以及其所屬的基地台提供通訊服務。透過計算兩個或者兩個以上的基地台至行動終端之間的訊號距離,再由行動終端主動回傳定位訊號給基地台,記錄行動終端用戶目前所處的蜂巢網域。當用戶移動時,提供通訊服務的蜂巢網域亦會隨著改變,因此,可根據基地台回傳的用戶網域資訊,例如,訊號與基地台的距離,即可獲知用戶所處的蜂巢網域,進而估算用戶所處之位置。Since each cellular structure network has a unique identification number, the user must have at least one cellular network and the base station to which it belongs to provide communication services. By calculating the signal distance between two or more base stations to the mobile terminal, the mobile terminal actively sends back the positioning signal to the base station to record the cellular domain in which the mobile terminal user is currently located. When the user moves, the cellular domain that provides the communication service will also change. Therefore, according to the user domain information returned by the base station, for example, the distance between the signal and the base station, the user can be informed of the cellular network. Domain, which in turn estimates where the user is located.
選擇地,上述定位技術亦可配合全球定位系統,在行動終端上裝置全球定位系統接收器,透過行動終端接收衛星傳送的定位訊號,並將之回傳給基地台,以獲得更精準的地位資訊。Alternatively, the above positioning technology can also cooperate with the global positioning system to install a global positioning system receiver on the mobile terminal, receive the positioning signal transmitted by the satellite through the mobile terminal, and transmit it back to the base station to obtain more accurate status information. .
於較佳實施例,本發明之民調系統100所利用的行動定位技術可包括CI/CSI(Cell-ID/Cell-Sector Identification)定位技術、AOA(Angle of Arrival)定位技術、TOA/TDOA(Time of Arrival/Time Difference of Arrival)定位技術、EOTD(Enhanced Observed Time Difference)定位技術、AGPS(Assisted GPS)定位技術以及IPDL/AFLT(Idle Period Down Link/Advanced Forward Link Trilateration)。In a preferred embodiment, the mobile positioning technology utilized by the polling system 100 of the present invention may include CI/CSI (Cell-ID/Cell-Sector Identification) positioning technology, AOA (Angle of Arrival) positioning technology, TOA/TDOA ( Time of Arrival/Time Difference of Arrival), EOTD (Enhanced Observed Time Difference) positioning technology, AGPS (Assisted GPS) positioning technology, and IPDL/AFLT (Idle Period Down Link/Advanced Forward Link Trilateration).
本發明之定位技術根據事先規劃的可識別定位區域,經由分析獲得的用戶特徵值,以辨識用戶的身分。不論是任一或者可識別之行動終端用戶進入可識別之行動定位區域,伺服器101將透過可識別定位資訊資料庫102以及身分資料庫104之內容,經判斷後傳送適合之資訊內容給符合身份資料庫所設定的身份資格的用戶。本發明之民調發送方式係經由分析行動用戶的特徵值(Individual Users Personality Type),再透過定位技術知悉用戶所處的位置,藉此傳送符合問卷或民調候選者資訊至符合選民資格的用戶。於較佳實施例,傳送至用戶的行動終端平台可包括利用WAP網頁、GPRS網頁以及傳送短訊息(SMS)之行動終端平台方式,讓行動終端的用戶得知候選人的資訊或問卷,以協助民調進行,並將其民調資訊回傳至伺服器。The positioning technology of the present invention identifies the user's identity by analyzing the obtained user feature values according to the pre-planned identifiable positioning area. Regardless of whether any or identifiable mobile terminal user enters the identifiable action location area, the server 101 transmits the appropriate information content to the identity through the content of the identifiable location information database 102 and the identity database 104. The user who is qualified for the database. The polling method of the present invention is to analyze the location of the user through the analysis of the individual user's feature value (Individual Users Personality Type), and then transmit the information conforming to the questionnaire or the polling candidate to the voter-qualified user. . In a preferred embodiment, the mobile terminal platform transmitted to the user may include using a WAP webpage, a GPRS webpage, and a mobile terminal platform method for transmitting a short message (SMS) to let the user of the mobile terminal know the candidate's information or questionnaire to assist. The polls were conducted and their poll information was sent back to the server.
參照第2圖,根據本發明之較佳實施例,為本發明之利用行動定位技術之民調方法流程圖200。其流程圖200包括:(1)選民(行動終端用戶)進入民調範圍的定位區(可識別區域)(步驟S202)。(2)發送民調資訊(S204)。(3)接收民調資訊。(4)完成民調,回傳民調所需訊息(步驟S206)。(5)接收民調所需訊息(步驟S208)。(6)統計分析民調結果(步驟S210)。其詳細的步驟流程下述。Referring to Figure 2, in accordance with a preferred embodiment of the present invention, a flow chart 200 of a polling method utilizing mobile location techniques is provided. The flowchart 200 includes: (1) a voter (action terminal user) enters a location area (identifiable area) of the polling range (step S202). (2) Sending poll information (S204). (3) Receive poll information. (4) Complete the poll and return the information required by the poll (step S206). (5) Receiving the message required by the poll (step S208). (6) Statistical analysis of the results of the poll (step S210). The detailed step flow is as follows.
首先,民調系統之伺服器先預先設定可識別區域,做為欲進行民調的範圍區域。當一個或多個無特定的行動終端用戶進入民調範圍定位區,伺服器會針對進入可識別區 域的行動終端用戶,分析其用戶的特徵資訊是否符合身分資料庫的內設定選民資格。First, the server of the polling system first presets the identifiable area as the range area for which the poll is to be conducted. When one or more non-specific mobile terminal users enter the polling location location, the server will target the identifiable area. The mobile terminal user of the domain analyzes whether the feature information of the user meets the eligibility of the voter in the identity database.
若行動終端用戶其身份符合身分資料庫的選民資格,則伺服器會透過無線網路界面,利用WAP網頁、WEB網頁以及SMS的行動終端平台方式,散佈問卷資料或民調資訊至符合選民資格的行動終端用戶。If the mobile terminal user's identity meets the eligibility criteria of the identity database, the server will use the WAP web page, the WEB webpage, and the SMS mobile terminal platform to disseminate the questionnaire information or poll information to the eligible voter through the wireless network interface. Mobile terminal users.
符合選民資格的行動終端用戶接收到民調資料後,輸入民調資訊,完成其民調問題或問卷。隨後,符合選民資格的行動終端用戶透過無線網路介面傳送其完成的民調資訊至伺服器。After receiving the poll information, the mobile terminal users who meet the voter qualifications enter the poll information and complete their poll questions or questionnaires. Subsequently, the mobile terminal users who meet the voter qualifications transmit their completed poll information to the server through the wireless network interface.
伺服器接收到其完成的民調資訊後,將其儲存至民調資料庫內;隨後,分析模組透過上述民調資訊,統計分析其結果,以獲得有用之資訊。After receiving the completed poll information, the server stores it in the polling database. The analysis module then analyzes the results through the above poll information to obtain useful information.
本發明之利用行動定位技術之民調方法及其系統擺脫了時間與空間的限制,在任何時間地點,透過行動終端(手機),皆可進行民調方法。讓候選人或民調單位透過不同的手機平台,在任何時間地點都能即時的得知選民的支持意願。The polling method and system using the mobile positioning technology of the present invention can get rid of the limitation of time and space, and the polling method can be carried out through the mobile terminal (mobile phone) at any time and place. Let candidates or polling units know the willingness of voters to support them at any time and place through different mobile platforms.
本發明亦可協助收集在外地工作的選民資料,讓這些不在家鄉的選民意願,也能充分的表達在民調資料上,落實真正的「在地性支持度」。另外,即使沒有遇過競選車拜票,選民也能透過本系統發送的當地選舉資訊,取得候選人的意見,提高民調的準確性。The invention can also assist in collecting the information of voters working in the field, so that the will of the voters who are not at home can fully express the information on the polls and implement the true "local support". In addition, even if there is no election car, the voters can obtain the opinions of the candidates through the local election information sent by the system and improve the accuracy of the polls.
本發明以較佳實施例說明如上,然其並非用以限定本發明所主張之專利權利範圍。其專利保護範圍當視後附之申請專利範圍及其等同領域而定。凡熟悉此領域之技藝者,在不脫離本專利精神或範圍內,所作之更動或潤飾,均屬於本發明所揭示精神下所完成之等效改變或設計,且應包含在下述之申請專利範圍內。The present invention has been described above by way of a preferred embodiment, and is not intended to limit the scope of the claimed invention. The scope of patent protection is subject to the scope of the patent application and its equivalent fields. Any modification or refinement made by those skilled in the art without departing from the spirit or scope of the present invention is equivalent to the equivalent change or design made in the spirit of the present disclosure, and should be included in the following patent application scope. Inside.
100...民調系統100. . . Polling system
101...伺服器101. . . server
102...可識別定位資訊資料庫102. . . Identifiable location database
104...身分資料庫104. . . Identity database
107...民調資料庫107. . . Polling database
108...分析模組108. . . Analysis module
110...行動終端用戶110. . . Mobile terminal user
112...無線網路介面112. . . Wireless network interface
114...可識別區域114. . . Recognizable area
200...民調方法流程圖200. . . Polling method flow chart
步驟...S202、S204、、S206、S208、S210step. . . S202, S204, S206, S208, S210
第1圖根據較佳實施例,為本發明之利用行動定位技術之民調系統架構圖。1 is a structural diagram of a polling system utilizing mobile positioning technology according to a preferred embodiment of the present invention.
第2圖根據較佳實施例,為本發明之利用行動定位技術之民調方法流程圖。2 is a flow chart of a method for polling using the mobile positioning technology according to the preferred embodiment of the present invention.
200...民調方法流程圖200. . . Polling method flow chart
步驟...S202、S204、、S206、S208、S210step. . . S202, S204, S206, S208, S210
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