TWI391868B - Advertising service system and its method - Google Patents

Description

Advertising service system and method thereof

The invention relates to an advertisement service system and a method thereof, which mainly send an appropriate advertisement message to a user terminal according to an comparison of advertisement conditions, subscription materials and consumption messages.

There are two main types of advertising methods. The first category is that advertisers print their own papers and distribute the advertisements. The more common method is to hire people to stand on the street to distribute advertisements or to deliver advertisements to the advertisements. The mailbox of the nearby residents. With the choice of the delivery location of the advertisement ticket, the purpose of regional advertisement can be initially achieved. For example, the advertiser can distribute the advertisement to the passerby or the home near the physical store, and hopes that the passerby or the resident near the store can consume. However, the content of most advertisements is often not necessarily required by consumers, so most consumers or homes are often thrown directly into the trash after receiving the advertisement. Not only can the advertising performance expected by advertisers not be achieved, but the printing of paper advertisements can also cause unnecessary consumption of paper and not meet the requirements of environmental protection.

Another common method of advertising is the dissemination of advertising messages through the media. For example, advertisers can pay for TV media, and TV media will insert advertisements during the course of the program, and it is expected that the viewers of the program can watch it. Get the advertising message at the same time as the program. However, for most viewers, when the program enters the advertisement, it is customary to turn the channel through the channel selector, so the actual number of people watching the advertisement will be much lower than that of the festival. Purpose of the viewer.

In addition, the spread of advertising messages through the media is relatively expensive and therefore cannot be afforded for most of the stores. In addition, media advertisements usually do not have the advantage of regional distribution. For example, a store in Taipei can distribute advertisements to Taiwan through TV media. However, most people who may consume in physical stores are limited to Taipei. This kind of advertising effect also fails to meet the needs of advertisers.

The above advertising methods are one-way advertisements. In other words, advertisers cannot select appropriate consumer groups when distributing advertisements. For example, consumers who do not have specific age, gender, occupation or activity areas can spread advertisement information. The effect of the ad can't reach the advertiser's expectations.

The main purpose of the present invention is to provide an advertisement service system, which compares the advertisement conditions provided by the advertiser with the subscription materials provided by the user, and transmits appropriate advertisement messages to the user, thereby forming A two-way advertising service system.

A secondary object of the present invention is to provide an advertising service system in which a user terminal can set a filtering unit of a communication device, thereby filtering the advertisement message.

Another object of the present invention is to provide an advertisement service system, wherein the advertisement platform can learn related information of the user terminal according to the consumption message and the subscription data.

Another object of the present invention is to provide an advertisement service system, wherein the advertisement platform can know the area where the user terminal is located, and send an advertisement message to the user end of the specific area in accordance with the use of the advertisement condition.

Another object of the present invention is to provide an advertising service method, wherein an advertising platform can obtain an advertising condition by an advertiser and obtain a subscription data by the user, and by comparing the data of the two, the advertising platform becomes The communication medium between the user and the advertiser.

Another object of the present invention is to provide an advertisement service method, wherein an advertisement platform can distribute advertisement information to a user end of a specific area according to relevant information of a user end and an advertiser, so that the user end can obtain the required information. Advertising information.

Another object of the present invention is to provide an advertising service method in which an advertiser can transmit advertisement information to a specific range of user terminals, thereby facilitating the promotion of the advertisement effect.

To achieve the above objective, the present invention provides an advertisement service system, which mainly includes: at least one advertiser for providing an advertisement condition; at least one user terminal for providing a subscription data, and the user terminal includes a communication device And a plastic currency in which the plastic currency generates a consumption message when used; and at least one advertisement platform receives the advertisement condition, the subscription data and the consumption message for comparison, and sends an advertisement message to the user.

The present invention further provides an advertisement service system, which mainly includes: at least one advertiser for providing an advertisement condition; at least one user terminal, providing a subscription data, and the user terminal includes a communication device; and at least one advertisement platform , receiving the advertising conditions provided by the advertiser and provided by the user The subscription data is compared and compared, and an advertisement message is sent to the user according to the comparison result, and the communication device of the user side filters the advertisement message.

Please refer to FIG. 1 and FIG. 2 for a connection diagram and a data transmission diagram of a preferred embodiment of the advertisement system of the present invention. As shown in the figure, the advertisement service system 10 of the present invention includes an advertiser 11, a user terminal 13, and an advertisement platform 15, wherein the advertiser 11 can transmit an advertisement condition 112 to the advertisement platform 15, and the user terminal The subscription profile 132 can be communicated to the advertising platform 15 whereby the advertising platform 15 will be able to compare the advertising conditions 112 and the subscription profile 132 and deliver the appropriate advertisement message 152 to the user terminal 13.

The advertiser 11 may be a general physical store, such as a clothing store, a drug store, a catering business, a mass merchandiser, etc.; the user terminal 13 is a general consumer, for example, a consumer holding the communication device 131, and The communication device 131 has a filtering function and can filter the received advertisement message 152. The advertisement platform 15 is an advertisement-distributed unit, and can perform the advertisement message 152 according to the needs of the advertiser 11 and the user terminal 13. release.

In actual application, the user terminal 13 can log in to the advertisement platform 15 and inform the advertisement platform 15 of the relevant subscription information 132. For example, the subscription data 132 can include the user's gender, age, hobbies, place of residence, work place, Working hours, contact methods or income...etc. The above subscription data 132 can be registered by the user terminal 13 to the advertisement platform 15 in person. The subscription material 132 can also be transmitted to the advertising platform 15 by mail or electronic message.

As for the advertiser 11 , the possible consumer groups can be selected according to the characteristics of the goods sold, and the relevant conditions of the possible consumer groups are organized into the advertising conditions 112 for transmission to the advertising platform 15 . For example, the advertising conditions 112 may include the gender, age, hobbies of the consumer group, and the physical store location of the advertiser 11 and the like.

After receiving the subscription data 132 of the user terminal 13 and the advertisement condition 112 of the advertiser 11, the advertisement platform 15 can match and compare the subscription material 132 and the advertisement condition 112, and transmit the appropriate advertisement message 152 to the advertisement information 152. Possible consumer groups. For example, when the advertiser 11 is a female clothing store, the advertiser 11 may define the advertising condition 112 as a female aged 15 to 50, and the advertising platform 15 compares the advertising condition 112 and the subscription material 132, and The advertisement condition 112 (female aged 15 to 50) is found in the subscription material 132, and the advertisement message 152 is transmitted to the user terminal 13 that meets the relevant conditions.

The user terminal 13 includes a communication device 131, such as a mobile communication device such as a mobile phone, a PDA, a notebook computer, etc., and the communication device 131 can receive the advertisement message 152 transmitted by the advertisement platform 15. The communication device 131 includes a filtering unit 133, and the user can set the filtering unit 133 to further filter the advertising message 152 transmitted by the advertising platform 15, for example, the communication device 131 is a mobile phone and the filtering unit 133 is a mobile phone. Internal software program (JAVA program, etc.).

The user can immediately operate the filtering unit 133 to change the filtering. The filtering condition of the unit 133, for example, when the user terminal 13 needs to purchase the sanitary article, the other unrelated advertising message 152 can be filtered by the setting of the filtering unit 133, so that the user terminal 13 can receive through the communication device 131. Go to the advertising message 152 distributed by the relevant drug store and consume it. Since the filtering unit 133 is built in the communication device 131 for the user terminal 13, the user can change the filtering unit 133 at any time and place regardless of the receiving status, communication fee or conditional review of the communication unit 133. The problem of combining can effectively improve the convenience of use.

In actual application, the communication device 131 can connect to the advertisement platform 15 through a communication system such as 3Gwimax, and receive the advertisement message 152 transmitted by the advertisement platform 15. Of course, the communication device 131 can also be a digital broadcast receiver, such as a digital television receiver, having a receiving function, and receiving an advertisement message 152 through the digital television receiver.

In another embodiment of the present invention, the user terminal 13 can also be located via the communication device 131, and the area where the user terminal 13 is located is further compared with the advertisement condition 112, and the advertisement message 152 is transmitted to the position. The user terminal 13 near the physical store of the advertiser 11.

Please refer to FIG. 3 and FIG. 4 , which are schematic diagrams of connection and data transmission of still another embodiment of the advertisement service system of the present invention. As shown in the figure, the advertisement service system 20 of the present invention includes an advertiser 11, a user terminal 23, an advertisement platform 15, and a credit card unit 27. The user terminal 23 includes a communication device 131 and a plastic currency 235.

In this embodiment, the advertiser 11 will provide the advertisement condition 112 to the advertisement platform 15, and the user terminal 23 will also provide the subscription information 132 to the advertisement. The platform 15 will allow the advertising platform 15 to compare the advertising conditions 112 and the subscription data 132 to deliver the appropriate advertising message 152 to the user terminal 23.

In addition, the relevant position of the user end 23 will be known when the user terminal 23 is using the plastic currency 235. For example, when the user terminal 23 uses the plastic currency 235, the plastic currency 235 must be sensed with a card reader (not shown), and the card reader transmits a consumer message 272 to the card swipe unit 27 according to the result of the sensing. The card swipe unit 27 will be able to record or confirm the received consumer message 272 to complete the consumption process of the plastic currency 235.

During the consumption of the plastic currency 235 by the user terminal 23, the generated consumer message 272 includes a message related to the plastic currency 235. For example, the consumer message 272 includes the card number of the plastic currency 235. The subscription data 132 provided by the user terminal 23 to the advertisement platform 15 may also include the card number of the plastic currency 235, so that the advertisement platform 15 can compare the card number of the plastic money 235 known by the card swiping unit 27 with the subscription data 132. And obtain relevant information of the user terminal 23, such as the user's gender, age, hobbies, place of residence, work place, commute time, contact method or income, and the like. In addition, in conjunction with the place of consumption of the plastic currency 235 (the setting area of the card reader), the plastic currency 235 and the area in which the user end 23 is located may also be indicated.

In actual application, the plastic currency 235 may be a credit card, a stored value card, a chip card, a charge card, a financial card, a debit card, or an electronic wallet. For example, the plastic currency 235 is a MRT stored value card, and the user terminal 23 is using the MRT. When the stored value card enters and exits the MRT station, a consumption message 272 is sent to the MRT Corporation to establish a usage record of the stored value card, wherein the consumption message 272 includes the card number of the stored value card. The MRT company can further transmit the card number of the stored value card and the card swipe location to the advertising platform 15 for data comparison, whereby the advertising platform 15 can know the MRT business circle where the user terminal 23 is located according to the result of the data comparison. And related information, and the message of the advertiser 11 near the MRT business circle is transmitted to the user terminal 23.

By obtaining the area where the user terminal 23 is located, the advertisement platform 15 will be able to transmit an advertisement message to the user terminal 23 near the physical store of the advertiser 11 to obtain the best advertisement effect. For example, the advertisement platform 15 can compare the location of the user terminal 23 with the advertisement condition 112 or the location of the advertiser 11 and transmit the advertisement message 152 to the user terminal 23 located within one kilometer of the radius of the physical store, and use The client will be able to consume near the physical store of the advertiser 11 in accordance with the received advertisement message 152.

Of course, the advertisement message 152 can be further transmitted in conjunction with other materials to improve the real advertising effectiveness. For example, when the advertiser 11 is a restaurant, the advertisement platform 15 can select to transmit the advertisement message 152 to the user terminal 23 near the restaurant at the meal time, which will benefit the advertiser 11 and the user terminal 23 In this way, you can quickly find out the business information in the vicinity of the area, and choose the appropriate business to consume according to your needs. In addition, according to the off-duty time provided by the subscription information 131, an appropriate advertisement message 152 can be transmitted to the user terminal 23, so as to achieve instant advertisement information transmission. In different embodiments, the advertisement message 152 can also cooperate with the advertiser 11 to perform a specific promotion scheme to improve the consumer's consumption intention. willing.

In addition, in another embodiment of the present invention, when the user terminal 23 uses the plastic currency 235, the generated consumption message 152 can be directly transmitted to the advertisement platform 15 without the transmission of the consumption message 152 via the card swiping unit 27. Of course, a filtering unit 133 can be added to the communication device 131, and the user terminal 23 can further filter the received advertisement message 152.

In the present embodiment, the description is mainly made of the plastic currency 235 and the credit card unit 27. However, in actual use, the concept described in this embodiment can also be extended to a computer point-of-sale management system (POS).

Please refer to FIG. 5, which is a flow chart of steps of a preferred embodiment of the advertising service method of the present invention. Please cooperate with the configuration described in FIG. 1 . First, the user terminal 11 can provide the subscription material 132 to the advertisement platform 15 , and the advertiser 11 can also provide an advertisement condition 112 to the advertisement platform 15 , as shown in step 31 . The subscription material 132 may include gender, age, hobbies, place of residence, work location, commute time, contact method or income, etc.; and the advertising condition 112 may include gender, age, hobbies, and advertisers of the consumer group. 11 physical store locations...etc.

After receiving the subscription material 132 provided by the user terminal 13 and the advertisement condition 112 provided by the advertiser 11, the advertisement platform 15 can compare the subscription material 132 and the advertisement condition 112, as shown in step 33. By comparing the results of the subscription data 132 and the advertising conditions 112, it will be possible to find suitable or potential consumer groups for the advertiser 11.

The advertising platform 15 can be based on the ratio of the subscription material 132 and the advertising condition 112. For the result, an advertisement message 152 is sent to the appropriate client 13 as shown in step 35. Of course, the advertisement message 152 transmitted by the advertisement platform 15 is not useful for the user terminal 13 at a specific time point, so the user terminal 13 can access the communication device 131 for receiving the advertisement message 152. The setting and filtering of the advertisement message 152, for example, the communication device 131 includes a filtering unit 133 composed of a software program. By changing the filtering unit 133, the filtering condition can be changed, and the received advertising message 152 can be filtered, such as Step 37 is shown. Thereby, the user terminal 13 will be able to filter the advertisement message again and obtain a useful advertisement message 152.

Please refer to FIG. 6 , which is a flow chart of steps of another embodiment of the advertisement service method of the present invention. Please refer to the configuration shown in FIG. 3, the user terminal 11 can provide the subscription information 132 to the advertisement platform 15, and the advertiser 11 can also provide an advertisement condition 112 to the advertisement platform 15, as shown in step 41.

In the embodiment of the present invention, the user terminal 23 includes a communication device 131 and a plastic money 235. When the user terminal 23 consumes the plastic currency 235, a consumer message 272 is sent to the card swiping unit 27, as steps. 43 shows. The credit card unit 27 will further transmit the consumer message 272 to the advertising platform 15, for example, the card number of the plastic currency 235 to the advertising platform 15, as shown in step 45. Of course, in the actual application, the consumer information 272 can be directly transmitted to the advertisement platform 15 when the user terminal 23 consumes the plastic currency 235.

After receiving the subscription data 132, the advertisement condition 112 and the consumption message 272, the advertisement platform 15 can compare the above three data, such as steps. 47 is shown. In addition, by comparing the consumer message 272 and the subscription profile 132, the related information of the user terminal 23 can be further known. The advertisement platform 15 can send the advertisement message 152 to the user terminal 23 according to the comparison result of the subscription material 132, the advertisement condition 112, and the consumption message 272, as shown in step 49.

The above is only the preferred embodiment of the present invention, and is not intended to limit the scope of the present invention, that is, the variations, modifications, and modifications of the shapes, structures, features, and spirits described in the claims of the present invention. All should be included in the scope of the patent application of the present invention.

10‧‧‧Advertising Service System

11‧‧‧Advertiser

112‧‧‧Ad conditions

13‧‧‧User side

131‧‧‧Communication device

132‧‧‧Subscription information

133‧‧‧Filter unit

15‧‧‧Advertising Platform

152‧‧‧Advertising message

20‧‧‧Advertising Service System

23‧‧‧User side

235‧‧‧ plastic currency

27‧‧‧Swipe units

272‧‧‧ Consumer Information

FIG. 1 is a schematic diagram of a connection of a preferred embodiment of the advertising system of the present invention.

Figure 2 is a schematic diagram of data transmission according to the above embodiment of the present invention.

Figure 3 is a schematic diagram showing the connection of another embodiment of the advertising system of the present invention.

Figure 4 is a schematic diagram showing the data transmission of the above embodiment of the present invention.

Figure 5 is a flow chart showing the steps of a preferred embodiment of the advertising service method of the present invention.

Figure 6 is a flow chart showing the steps of still another embodiment of the advertising service method of the present invention.

10‧‧‧Advertising Service System

11‧‧‧Advertiser

112‧‧‧Ad conditions

13‧‧‧User side

131‧‧‧Communication device

132‧‧‧Subscription information

133‧‧‧Filter unit

15‧‧‧Advertising Platform

152‧‧‧Advertising message

Claims (17)

An advertising service system mainly includes: at least one advertiser for providing an advertisement condition; at least one user terminal for providing a subscription data, and the user terminal includes a communication device and a plastic currency, wherein the The plastic currency will generate a consumption message when used; and at least one advertisement platform receives the advertisement condition, the subscription information and the consumption message, and compares the advertisement condition, the subscription data and the consumption message to generate a Advertising message and sending the advertisement message to the user. The advertising service system of claim 1, wherein the advertising platform compares the consumer message and the subscription data to obtain related information of the user terminal. The advertising service system of claim 1, wherein the consumer message is transmitted to the advertising platform via a card swipe unit. The advertising service system of claim 1, wherein the plastic currency is a credit card, a stored value card, a chip card, a charge card, a financial card, a debit card or an electronic wallet. The advertising service system of claim 1, wherein the communication device is configured to receive the advertisement message. For example, the advertising service system described in claim 1 is applicable to a computer point of sale management system. An advertising service system mainly includes: at least one advertiser for providing an advertisement condition; at least one user terminal providing a subscription data, and the user terminal includes a communication device and a plastic currency, wherein the plastic currency A consumer message will be generated during use; and Receiving, by the at least one advertisement platform, the advertisement condition, the subscription data and the consumption message, and comparing the advertisement condition, the subscription data and the consumption message, generating an advertisement message according to the comparison result, and The sending end of the advertising message, wherein the communication device of the user end includes a filtering unit for filtering the advertising message received by the communication device. The advertising service system of claim 7, wherein the filtering unit is a software program. The advertising service system of claim 7, wherein the user end changes the filtering condition of the filtering unit. A method for advertising service mainly includes the following steps: providing an advertisement condition to an advertisement platform by an advertiser; providing a subscription data to the advertisement platform by a user terminal; when using a plastic currency, the user terminal A consumer message is generated; the advertising platform receives the consumer message; and the advertising platform compares the consumer message, the subscription profile, and the advertisement condition to generate an advertisement message and send the advertisement message to the user terminal . The method of claim 10, wherein the advertising platform compares the consumer message with the subscription data to learn related information of the user terminal. The method of claim 10, comprising the steps of: receiving a consumer message by a card swipe unit, and transmitting the consumer message to the advertising platform by the card swipe unit. The method of claim 10, wherein the plastic goods The currency is a credit card, a stored value card, a chip card, a charge card, a financial card, a debit card or an electronic wallet. The method of claim 10, wherein the plastic currency is applied to a computer point of sale management system. A method for advertising service mainly includes the following steps: providing an advertisement condition to an advertisement platform by an advertiser; providing a subscription data to the advertisement platform by a user terminal; when using a plastic currency, the user terminal The advertisement platform receives the consumption message; the advertisement platform compares the subscription data, the advertisement condition and the consumption message to generate an advertisement message, and sends the advertisement message to the user terminal; And the user end filtering the advertisement message, wherein the user terminal includes a communication device, and the advertisement device receives the advertisement message, and the communication device includes a filtering unit for filtering the received by the communication device. Advertising message. The method of claim 15, wherein the filtering unit is a software program. The method of claim 15, comprising the step of: changing the filtration conditions of the filtration unit.