TWI233560B - Method for multimedia advertisement - Google Patents

Abstract

The present invention relates to a method for multimedia advertisement. The transmission method of the present invention is very special, such as presenting, for example, first MTV broadcasting of new album on the desktop of the computer or handset. When the advertisement owner is provided with the broadcasting commercial content to us, we can dispatch the same to the consumer's receiving site (PC or Mobile phone), so that the consumers need not to select and simply wait for the dispatching commercial. Furthermore, the Flash effect is incorporated to provide the interactive broadcasting effect, which is almost a computer TV station with the same presentation method as that of TV. However, the method of the present invention is to use the broadband network without using the selector to select.

Description

1233560 Amendment

Case No. 91132013 V. Description of the invention (1) [Technical field to which the invention belongs] The present invention relates to a method for multimedia advertisements, and particularly to a desktop pattern for presenting an advertisement material to an original display device using a software program (D eskt ο p), through the time sequence of the media server to be transmitted to the advertising target through the network-connected device, in order to achieve rapid advertising. [Previous technology] According to the 4C in marketing, Cost, Consumer, Connection, and Convenience are the most important links in marketing, as is a media. When Internet connects more than 600 million pairs of eyes in the world, the rules of the game There was a contradiction. The so-called online advertising in the past made consumers cumbersome, difficult to obtain, and difficult to connect. It distributed the ma i 1 to customers through the database focus system, causing consumers to receive a large amount of spam. The most important The question is why consumers must browse through the World Wide Web in order to learn the information from the website and interpret it from the consumer ’s behavior pattern. Opening Explorer is called Internet browsing, but from the website that each person sets, the contact rate of advertising is Discounted. Furthermore, with the dense menu of portals, what choices do consumers have to make, and another question mark? What information do consumers most want to see? Is it entertainment or adult sex? If you choose financial management, then the next crossroads, stock market futures, or insurance investment? Also, in the field of television, whether it is CNN, HB0, MTV, etc., or financial news, there was a time when we needed to talk through the mouth.

1233560 Case No. 91132013 Λ_η Fifth, invention description (2) π search engine on the screen "Go up to find: TV, is not an industry under the Internet? It is just interwoven into a regional broadcast range, there are many TV stations The scope of authorization is limited; however, there are more than 600 million global computer screens connected by the Internet. According to statistics, users follow the operation method educated by Microsoft. As long as the information is obtained online, it must be accessed through Explorer software. The implementation has resulted in countless numbers. Com sprang up, and even various well-known portal sites. All information must be obtained through the website. Therefore, netizens must list tens of millions through the portal site and search engine. To match the information and achieve the effect of advertising playback, almost like a needle in a haystack, it is no wonder that online advertising has always played an abstract and fuzzy role. Advertisers always ask: how do we get ads to reach consumers accurately? How can we guide Consumers enter our website? How to enter thousands of portals Let ’s get the best exposure? Therefore, how to propose a novel method for multimedia advertising in response to the above problems can not only improve the shortcomings of traditional e-mails or websites that are not easy to show the effectiveness of advertising, and have been eager for users for a long time. I hope that the inventor is here, and the inventor is based on many years of research, development, and sales practice experience in marketing and Internet-related products, and he is thinking and improving ideas, and lacks his personal expertise. After much research and design and special discussions, a method improvement for multimedia advertisements was finally developed to solve the above problems. [Summary of the Invention] The main purpose of the present invention is to provide a method for multimedia advertisements. A web server can quickly transfer advertising data over the network

Page 6 Case No. 91132013

Dissemination of information to the public 1233560 V. Description of the invention (3) To the sight of a plurality of advertising objects, in order to achieve the advertising effect of advertising objects. ^ ^ A secondary object of the present invention is to provide a method for the evening, which is directly displayed on the face of the advertising object media advertisement (D eskt ο ρ) on the receiving end, without the need to open any additional ',, Any browser on the desk of the display device needs to be opened to increase the window when reading advertisements on the pass lock, and it is another object of the present invention to provide convenience of recognition. Method, according to the choice of the advertising object, different types of broadcasters = baskets of obituary road servers are respectively transmitted to the display object of the advertising object's interactivity through the web. .Government to increase advertising. Another object of the present invention is to provide a method for 'presenting the form of interworking = according to the advertising object's preferences for advertising content, such as: buying tickets or questionnaires, etc., and adding additional Function of the machine. / This invention is a change of the traditional media expression in the past, which is an active advertising media, rather than passively waiting to go to click on ads; consumers have to go through the browser through the browser repeatedly The computer can only reach the website hosted by the advertiser, as if the ad hits the sea. The advertisement hit rate is very low, and the delivery method of the present invention is very special. When the host provides us with the content of the broadcast advertisement and asks us to send it to the consumer viewing terminal (PC 〇 r Μ 〇 〇 bi 1 eph ο ne), the consumer does not have to click, and directly waits to receive the broadcast advertisement, Even we will add the Flash performance to make it have an interactive way of communication, which can almost be regarded as a computer.

Page 7 Ϊ 233560 ------ 91132Π12 V. Description of the invention (4) As A ^, the performance method and the existing method is to use a broadband network. Furthermore, because of the Internet, there is only one user looking for it. Websites, just interest, it is not just the global two-step advertising media ... 2 simultaneous broadcasts? What kind of ^, in front of the person? The present invention uses the second transfer wheel to grasp all the screens for ensuring global delivery according to the present invention, such as instant news and product receipt. Japanese TV behaves the same way, no need to use the tuner to select the route. The global super channel has been connected in series. If the consumer computer desk is connected to the mediaized and synchronized news media, • • What kind of media, available media, can Percentage of computers and services that are connected to the Internet through the Internet, 'instantaneously allow consumers to publicize and entertain the news… Amendment 1 ref.

Just, choose. It can be used for more than 600 million faces. It can also be used to achieve a hundred transmission network and a message. The computer of the present invention does not need to receive the message to the wireless product within 30 seconds, which is very new.

[Implementation] In order to make your review members have a better understanding and understanding of the structural features and # of the present invention, I would like to provide better examples and detailed descriptions, as follows: The most prominent media in the past Advertising is almost always looking for 7,

To achieve the audience ’s willingness to stimulate consumption. Imagine that (, ^ 直 无

Year-old online banner ads (Banner) their performance / 4 = ZI induces consumption law to be proactive and shocking. In fact, Banner ads ca n’t be beaten ^ Qualifications help and click, and then lead consumers to enter Advertisers' websites are not very popular. If they use other performance methods such as (POP UP pop-up performance) 7, the interruption of information has stimulated consumers to click, and it is often criticized because it is consistent.

Page 8 1233560 Case No. 91132013 Article I. Allow users to log in to the ad server m. The database of the ad server will load multiple pieces of advertising data into the 5. Description of the invention (5) The consumer's computer work. Please refer to the first diagram, which is a diagram; as shown in the figure, the present invention is a table that is intended to be transmitted to an advertisement object and the display advertisement is presented to the original display device. The table includes: Step 10 Sorting line time Step 20 Step 30 At least one piece of advertisement data is sequenced to step 40, and the memory device covers one of the users to display and sort the advertisement data. The execution process of this software program enables users to connect to the server through a computer, make the server location, log in to the member, and the new server is judged by the ad server. The user must not be the new member first, and the ad server will check the data. Notification; when the advertisement sends a message to the user so that the password is wrong, the message is sent to the user if the result of the judgment is that the user is online. The process of a preferred embodiment of the present invention utilizes an advertising server to place an advertising asset, And through a software program, the main steps are to the advertisement server and register; the registration data transmission arranges the user's memory device by time; and the advertisement data is placed through a software program. On the desktop icon, you can also refer to the first chart A at the same time. When the client software automatically finds the advertising function. Allow users to connect to the ad server Whether to log in for new member information. If it is to log in to the member, if the main program is updated after authentication, the server updates the main program when the data is judged to be the wrong version; if the account is entered, the user is asked to re-enter the data; if it is entered, the program is terminated; of course, if entered

Page 9 1233560 Case No. 91132013 Λ_η V. Description of the invention (6) The data is correct, and the main program can be started to start transmission. At this time, the user and the ad server will synchronize the data broadcast and perform the service of replacing the desktop. The ad server will simultaneously synchronize the data on the user's computer, such as checking whether the user is still connected ( Display the number of online users), start the data menu (program selection on-demand) for reading audio and video data, and determine whether the user has completely read the entire video and audio data (Streaming service), and the client reads data records and other functions (Ad effectiveness record). And the member database of the ad server will also make a judgment connection at the same time to enable users to log in to the membership data in compliance with the audio and video data read permissions (Focus System), as well as the time records for connecting and offline users, and the records for users to read. Data records and analysis reports (advertising returns). Because this system uses the multi-layered operating mode of the Microsoft desktop platform, a playback interface is constructed on the base map, and the maximum effect presented by this system is achieved without affecting the Microsoft window system and user operating programs. Among them, the plurality of advertisement data in the advertisement server is a multimedia file which includes a text part and a sound effect part, and may also be a text file or an interactive program data, such as F 1 ash, and the advertisement data may be based on age Level, interest, gender, annual income classification, or holiday classification, etc., so that the advertising object, that is, the user, can make an appropriate choice when registering to obtain the desired advertising information transmitted by the web server. The user is required to use a personal computer to receive the advertising data transmitted by the web server. The opening of the advertising data is opened by another software program to match the type of the advertising data transmitted.

Page 101233560 Case No. 91132013 Revision Technology Video V. Invention Description (7) It searches for built-in software and opens it, and the software program mentioned in the present invention sorts the advertisement data according to the time of the ad server It can be displayed on the desktop of the original display device to achieve continuous playback through the control of the advertising server, without the need to open any window or connect to the Internet to play the advertisement. The invention provides a multimedia expression method on the desktop of a user's computer, which does not interrupt the work of the consumer, and is a full screen directly coupled with dynamic sound and light performance. Any multimedia video format can be displayed on our computer desktop. It is true that this is the true media effect. It must be a production with high quality and high standard, not a general static text description; interactively adjust the playback quality as consumers use different bandwidth speeds. The market is becoming more and more popular. We can provide more media interactive marketing activities. For example, many interactive programs are packaged in F 1 ash. Assuming that the movie trailer n Tuxedo "is displayed on the consumer screen, it can be launched online. Pre-purchase tickets directly on the road or directly purchase movie peripherals online, and use this communication method to win cooperation opportunities with customers for different industry alliances, and provide consumers and advertisers with win-win opportunities. Please refer to the second picture, which is A schematic diagram of the implementation of a preferred embodiment of the present invention; as shown in the figure, the present invention A number of advertisers 1 0 0 provide a plurality of advertisement data than an advertisement server 1 102. The advertisement server 10 2 uses its database to store it and will sort it by advertising objects and users. Advertisement server 102 registered, through the registration information, the server 102 will actively transmit the sorted data to the user, and the use can be received by the computer 204, as long as it can be through a broadband network

Page 11 Correction

1233560 Case No. 91132013 V. Description of the Invention (8) Any device that can receive can use this mechanism. Please refer to FIG. 3A and FIG. 3B, which are schematic diagrams and unpresented diagrams of a preferred embodiment of the present invention. As shown in the figure, when a user receives using a computer, the display device 30 0 contains a background icon 3 0 4, a number of component shortcut icons 3 0 2 and a command prompt 3 0 6. This is a general interface, and the advertisements that were previously known are not displayed, whether by email or the Internet. Each window needs to open another window. At this time, the windows used by the user will be blocked or disturbed, causing inconvenience. The effectiveness of marketing advertising in this way is greatly reduced, which is a passive marketing advertising model. The present invention Through a program, the advertisement icon 3 0 is directly displayed or replaced on the original background icon 3 0 4 without opening any window, and it will not hinder the user's work. It is only the background advertisement icon 3 0 8 is constantly changing. The advertising icon 3 0 8 in this background is controlled by the ad server and constantly changes to carry out advertising marketing methods. As long as any consumer registers as a member once, after the software is installed, there is no need to make any information notification through the website of the ad server. All media reception and transmission are passed through the program connection at both ends. Today, the advertising server broadcasts Coca cola, the client must be replaced or synchronized with the server. That is to say, the presentation mode is a TV station, of course, the global TV station. It will be a whole day or a whole month. The hosted advertisements are clearly recorded in the server long ago. When the ad server arranges any schedule, the consumer's computer will change with the server, and the content played is completely independent of the explorer. Therefore, the present invention is truly novel, progressive and available for industrial use.

Page 121233 Case No. 91132013 Amendment Xiuyan 'V. The invention description (9) should meet the patent application requirements stipulated by the Chinese Patent Law. No doubt, the invention patent application was filed in accordance with the law. Feeling prayed. However, the above is only a preferred embodiment of the present invention, and is not intended to limit the scope of implementation of the present invention. For example, changes in shape, structure, characteristics, and spirit according to the scope of the patent application for the present invention are equivalent. Modifications should be included in the scope of patent application of the present invention.

Page 13 1233560 Correction: ^ ^ #

Case No. 91132013 Brief description of the drawings [Simplified description of the drawings] The first diagram: a flowchart of a preferred embodiment of the present invention; the first diagram A: a diagram of a software program used by the present invention Example flow chart; Figure 2: It is a schematic diagram of the implementation of a preferred embodiment of the present invention; Figure A: It is a schematic diagram of a preferred embodiment of the present invention, and third B: Figure ... This is a schematic diagram of a preferred embodiment of the present invention [the description of the main component symbols 1 00 advertiser 1 0 2 advertising server 2 0 4 computer 3 0 0 display device 3 0 2 component shortcut icon 3 0 4 background icon 3 0 6 command prompt 3 0 8 advertising icon

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Claims (1)

1233560 Case No. 9Π3 January 2013 Amendment Replacement Page 6. Application for Patent Scope 1 · One for advertising, the first one for the company, the fourth one, the ambassador to the line, the wide range, the wide range, and the wide range. Reporting the data to the user, advertising to the user, the user to broadcast in sequence, please report to the reporter, please report to the media, please use the multimedia method server library; The device file is a good way to report the system to the system. The method is to display the system to the system. The method is to use a computer to receive: Store multiple advertisement data in the ad server and register; transfer the registered data by time to at least the memory device of the user's computer; and a software program that overlays the advertisement data on the desktop icon of the device , And proceed according to time. The display advertisement method according to item 1, wherein the plurality of advertisement data are a graphic file. The display advertising method according to item 1, wherein the plurality of pieces of advertisement data are a multimedia file, including a text portion and a sound effect portion. The multimedia advertisement method described in item 1, wherein the plurality of advertisement data is a text file 5 The multimedia advertisement method described in item 1 of the scope of patent application, wherein the plurality of advertisement data is sortable by time, which is further Classify them by age. The multimedia advertisement method described in the first patent application scope, wherein the plurality of advertisement data can be sorted by time, and it further Page 15 1233560 Case No. 91132013 Amendment I: g! The scope of the patent application is based on interest, such as applying for the plural pens according to gender, such as applying for the plural pens, according to annual income 9 · If applying for the plural pens, according to the holiday, it is divided into 1 0 · If you apply for registration 1 1 · If you apply for registration 1 1 · If you apply for registration 1 1 · If you apply for advertising 1 1 · If you apply for advertising 1 5 · If Apply for the special advertising category 1 6 · If apply for the special 6 7 8 category. Classified advertising materials. Classified advertising materials. The range of advertising materials. The data range is the profit range. The data range is the package that the owner wants to receive. The income range is the annual profit range. The income range is the profit range. The income range is the profit range. The display advertising method described above, which can be sorted by time, further includes the display advertising method described in one item, wherein the display advertising method can be sorted by time, which further includes the display advertising method described in one item, wherein It can be sorted by time, which further includes the display method of item 1 described above, which includes the user's Internet address. The display advertising method described in item 1, which includes the user's Internet address and the type of advertisement to which the user must check at least. The multimedia advertising method according to item 11, wherein the age group. 11 The multimedia advertising method described in item 1, which is interesting. The display advertising method described in 11 items, among others. 11 The display advertising method described in item 1, wherein revenue. The display advertising method according to item 11, wherein Page 16 1233560 Case No. 91132013 Jiu j £ Application for patent scope If the advertising category is applied for the advertising fund, if it is applied for the software program, it will be reported to the server if it is applied for the advertising fund 2 0 If it is applied for the interaction Cheng Liu 17 18 19 21 A type of Carrier range system used to receive advertisements is a range of profitable materials. The range of profitability of the original control is a range of multimedia data. Its special advertising server displays one of the computers. 22 23 24 Through a soft icon, if you apply for the ad server, you apply for the ad server file, if you apply for the wide-body program, the profit scope server includes the profit scope report server. Festival said. The first item is from the first item of advertising assets, display equipment, and continuous broadcast. The first item is an interactive item. The 19th item is an advertisement. The feature lies in the database device; The advertisement of item 21 The advertisement of item 21 The character display method described in item 21, wherein another software program is opened. The display advertising method, wherein the materials are arranged on the desktop icon according to the time of the advertising server so as to pass the broadcasting. The display advertising method, wherein the program data. The multimedia advertising method described above, wherein the F 1 a sh method. Method, which uses at least one advertisement from a computer to transmit to a user and a multimedia advertisement method described in place of the original desktop of the display device, wherein the data is a graphic file. In the multimedia advertisement method, the data is a multimedia file, the multimedia and the sound effect part. In the display advertisement method, the advertisement data is a text file. Page 17 1233560 Case No. 91132013 A_Ά Said Amendment ϊ 7 6. Application for patent scope 2 5 · If applying for the plural pen according to age 2 6 · If applying for the plural pen according to interest 27 · If applying for the plural pen according to gender Points 2 8 · If you apply for a special number of annual income 2 9 · If you apply for a special number of holiday points 3 0 · If you apply for a special number of registration 3 1 · If you apply for a special number of registration 3 2 · If Apply for the advertising category 3 3 · If you apply for the advertising category, the advertising material category. The range of advertising materials. The range of advertising materials. Category of advertising materials. The range of advertising materials. The data range of interest range is the range of interest. The range of data that the owner wants to receive is the range of annual advertising. The range is the multimedia advertising method described in item 21, which can be sorted by time, which is further. The display advertising method described in item 21 can be sorted by time, which can be further sorted. The display advertising method described in item 21 can be sorted by time, which can further be displayed in 21 item. The display advertising method described above, which can be sorted by time, further includes the display advertising method described in item 21, wherein the display advertising method can be sorted by time, which further displays the display advertising method described in item 21, It contains the user's network address. 2 The display advertising method described in item 1, which includes the user's Internet address and the type of advertisement to which the user must check at least. 31 The multimedia advertising method according to item 1, wherein the age group. 3 The multimedia advertising method described in 1 item, wherein the fun 0 Page 18 1233560 Case No. 91132013 Amendment: Wu page 6. Application for patent scope 3 4 · If applying for the advertising category 3 5 · If applying for the advertising category 3 6 · If applying for the advertising category 3 7 · If applying for the specialized The advertising fund 3 8 · If you apply for the software program, you will be awarded 3 9 · If you apply for the advertising program 4 0 · If you apply for the interactive program, the 31st category is gender. The 31st item of interest range is annual income The 31st item of interest range is holiday. The opening of the 21st item of the profit range is based on the expression of the 21st item of the profit range, which presents the advertising funds to the original display server. The 21st item of the profit range is an interactive profit range. The 39th item data system It is one year m; ...-the multimedia advertising method described in one, wherein the multimedia advertising method is described, wherein the multimedia advertising method is described, wherein the multimedia advertising method is described, and another software program is opened . The multimedia advertisement method described above, wherein the materials are sorted according to the time of the advertisement server and displayed continuously by the device desktop control. The display advertising method, wherein the program data. The multimedia advertising method described above, wherein the F 1 a sh method. Page 19 Obligation Server