TW201516918A - System for managing advertising effectiveness and method therefore - Google Patents

Abstract

Companies can promote their products or provide discount notifications by playing image information. Accordingly, the information which advertisement owners are eager to obtain is how to effectively calculate the exposures of advertisement and thereby analyze the advertising effectiveness in different places by playing image information. In this invention, the provided system for managing the advertising effectiveness calculates and analyzes the information of people and the degree of the played image information which is paid attention to for image displays set in different places, generates statistical data corresponding to the needs of advertisement owners and the associated charging mechanisms, and thereby provides references of evaluating the advertising effectiveness for advertisement owners. Therefore, the system for managing the advertising effectiveness can help advertisement owners determine contents of advertisement and their marketing strategies, so as to achieve higher advertising effectiveness. Moreover, diverse services which satisfy advertisement owners are provided.

Description

Advertising benefit management system and method thereof

The present invention relates to an advertising effectiveness management system and method, and more particularly to an advertising effectiveness management system and method for analyzing crowd information and the extent to which the played image information is of interest.

With the advancement of multimedia technology, stores or manufacturers can play advertisements through electronic advertisement playback devices (for example, large-scale LED screens, LCD screens) to promote products, sales activities or offer preferential information.

For the advertising owner, whether the advertising content played by the electronic advertisement playing device can effectively attract the user to watch and achieve the publicity effect, or whether the actually delivered advertisement actually brings substantial economic benefits, this is a concern. The topic. Therefore, it is necessary to provide an effective management and analysis of advertising effectiveness, which can help the advertising owner to decide or adjust the advertising content and its marketing strategy.

The invention provides an advertising benefit management system and method, which can generate a crowd The information corresponds to the statistics of the image information, so as to provide the advertisement exposure of the advertisement owners' various broadcast locations as a reference for evaluating the advertising effectiveness of each location, which can help the advertisement owner to determine the advertisement content and its marketing strategy, so as to obtain a higher Advertising benefits, and can further provide a variety of services to meet the needs of advertising owners.

The advertising benefit management system of the present invention includes an image capturing unit, a display unit, and a processing unit. The image capturing unit is configured to capture an image. The display unit has a plurality of areas to play a plurality of image messages. The processing unit is coupled to the image capturing unit and the display unit for detecting whether at least one user exists in the image, and analyzing the number of at least one user to record the crowd information according to the at least one user facing the plurality of regions of the display unit The gaze area accumulates the number of gaze times of the gaze area to generate statistics based on the image information, the crowd information, the area, and the number of gaze corresponding to the area after a preset time elapses.

In an embodiment of the invention, the processing unit determines the hot zone according to the largest one of the number of gaze corresponding to the area.

In an embodiment of the invention, the processing unit calculates a relative distance between the at least one user and the display unit according to the depth information of the image, and analyzes the facial image of the user, thereby determining the gaze of the at least one user. Direction, and the processing unit determines the gaze area according to the relative distance and the gaze direction, thereby accumulating the number of gaze times of the gaze area.

In an embodiment of the invention, when the processing unit detects that at least one user exists in the image, the processing unit acquires at least one facial image of the at least one user, and analyzes feature information of the at least one facial image. Lend At least one of the user's gender and age is recorded in the crowd information.

In an embodiment of the invention, when the processing unit detects that at least one user exists in the image, the processing unit accumulates at least one user's gaze time for the gaze area, and records at least one user's gaze time. Information about the crowd.

In an embodiment of the present invention, after the preset time elapses, the processing unit analyzes the crowd information, the area, and the number of gaze corresponding to the area, so as to generate a distribution of the flow corresponding to the image information as statistical data.

In an embodiment of the present invention, after the preset time, the processing unit determines at least one of using the image information, the crowd information, the area, and the number of gaze corresponding to the area according to the charging aspect. Generate statistics.

In an embodiment of the invention, after the processing unit generates the statistical data, the processing unit further manages the charging standard for playing the image information in the area according to the statistical data.

In an embodiment of the invention, the image information is one of a commercial advertisement, a product discount, and an event promotion information.

The advertising benefit management method of the present invention includes the following steps. Detecting whether at least one user exists in the image, analyzing the number of at least one user to record the crowd information, and accumulating the number of gaze times of the gaze area according to at least one user facing the gaze area in the plurality of areas of the display unit, thereby After a preset time, based on the image information, the crowd information, the area, and the location played in the area Statistics are generated for the number of gaze corresponding to the region.

In an embodiment of the invention, after the preset time elapses, the step of generating statistics according to the image information played in the area, the crowd information, the area, and the number of gaze corresponding to the area includes: The hot zone is determined according to the largest of the number of gaze corresponding to the area.

In an embodiment of the invention, the step of accumulating the number of gaze times of the gaze area according to the gaze area of the at least one user facing the plurality of areas of the display unit comprises calculating the distance between the user and the display unit according to the depth information of the image. Relative distance, and analyze the user's facial image to determine the user's gaze direction. Based on the relative distance and the gaze direction, the gaze area is determined, thereby accumulating the number of gaze times of the gaze area.

In an embodiment of the invention, when it is detected that at least one user exists in the image, the step of analyzing the number of the at least one user to record the crowd information comprises: obtaining at least one user's facial image, and analyzing at least A feature information of a facial image, and at least one of the gender and the age of at least one user, thereby recording the information of the crowd.

In an embodiment of the present invention, when detecting that at least one user exists in the image, the step of analyzing the number of the at least one user to record the crowd information further includes accumulating at least one user's gaze time for the gaze area. And record at least one user's gaze time in the crowd information.

In an embodiment of the invention, after the preset time elapses, according to the image information played in the area, the crowd information, the area, and the The step of generating statistics according to the number of gaze corresponding to the region and the crowd information includes analyzing the crowd information, the region, and the number of gaze corresponding to the region after a preset time, and generating a distribution of the flow corresponding to the image information as statistical data. .

In an embodiment of the present invention, after the preset time elapses, the statistics are generated according to the image information played in the area, the crowd information, the area, and the number of gaze corresponding to the area and the crowd information. The step of determining, based on the charging profile, determining to generate statistics using at least one of the image message, the crowd information, the region, and the number of gaze corresponding to the region.

In an embodiment of the present invention, after the step of generating the statistical data, the charging standard for playing the image information in the area according to the statistical data is further included.

In an embodiment of the invention, the image information is one of a commercial advertisement, a product discount, and an event promotion information.

The advertising benefit management system of the present invention includes a server and a plurality of advertising benefit management devices. The server is connected to the network. The advertisement benefit management device is connected to the server through the network, and each advertisement benefit management device has multiple regions to play a plurality of image messages. The advertisement benefit management device respectively captures images, detects whether at least one user exists in the image, analyzes the number of users to record the crowd information, and according to the gaze region in the plurality of regions of the user facing each advertising benefit management device The number of gaze times of the gaze area is accumulated to generate a plurality of statistic data and return to the server according to the image information, the crowd information, the area, and the number of gaze corresponding to the area after a preset time elapses. The server receives advertising benefits Manage the statistics returned by the device and generate reports based on the statistics.

Based on the above, the advertisement benefit management system and method of the embodiment of the present invention can generate statistics of the crowd information corresponding to the image information by analyzing the crowd information and the degree of attention of the played image information, thereby providing the advertisement owner with each play base. Ad exposure is used as a reference for evaluating the effectiveness of advertising at each location, and can help advertisers determine the content of advertising and its marketing strategy to achieve higher advertising effectiveness. In addition, the advertising effectiveness management system can also have a variety of charging mechanisms in response to the needs of the advertising owners, and accordingly generate corresponding statistics, and can further provide diversified services to meet the needs of advertising owners. On the other hand, the advertisement benefit management system of the embodiment of the present invention can also connect the server with the advertisement benefit management device installed in a plurality of places through the network, thereby collecting statistics of various places and making the location information. Relevant reports provide a rich and improved advertising effectiveness management service.

The above described features and advantages of the invention will be apparent from the following description.

100,500‧‧‧Advertising Benefit Management System

110, 210, 410‧‧‧ image capture unit

120, 220, 420‧‧‧ display unit

130‧‧‧Processing unit

211‧‧‧able range

240, 250, 260, 440, 450, 460‧‧‧ users

241‧‧‧ gaze direction

242‧‧‧ Relative distance

243, 421, 422, 423, 424‧‧ areas

S310~S340‧‧‧Steps

510‧‧‧Server

520‧‧‧Advertising Benefit Management Device

530‧‧‧Network

FIG. 1 is a block diagram of an advertisement benefit management system according to an embodiment of the invention.

FIG. 2A is a schematic diagram of an advertisement benefit management system according to an embodiment of the invention.

2B is a top plan view of an advertising benefit management system according to an embodiment of the invention.

FIG. 3 is a flowchart of an advertising benefit management method according to an embodiment of the invention.

FIG. 4 is an illustration of an advertisement benefit management system according to an embodiment of the invention.

FIG. 5 is a block diagram of an advertisement benefit management system according to an embodiment of the invention.

Vendors who provide advertising will set up many electronic billboards in different regions to attract advertisers of different brands to play advertisements. When an advertisement owner places an image such as an advertisement on a television program or a web server, the advertisement viewer can view the audience rating or the click rate to know the effect of the television advertisement and the network marketing advertisement. However, it is actually difficult for advertisers to know the effectiveness of electronic advertising billboards in each region. It is only possible to speculate on the effects of people in the region, but it is impossible to obtain more practical examples to support this. In this way, the embodiment of the present invention generates statistics of the crowd information corresponding to the image information by analyzing the information of the crowd and the degree of attention of the played image information, and may generate and match according to the needs of the advertisement owner and related charging mechanisms. The statistical data corresponding to the target customer group of the advertising owner is used to provide the actual statistics of the advertising owner to evaluate the advertising effectiveness of each playing base. Therefore, it can help the advertising owner to determine the advertising content and its marketing strategy, so as to achieve the advertising effect and obtain high advertising efficiency.

FIG. 1 is an advertisement benefit management system according to an embodiment of the invention. Block diagram. Referring to FIG. 1 , the advertisement benefit management system 100 includes an image capturing unit 110 , a display unit 120 , and a processing unit 130 . The processing unit is coupled to the image capturing unit 110 and the display unit 120 respectively.

The image capturing unit 110 is configured to capture an image, which may be a color image, a black and white image, an infrared image, or an associated image that can be used to detect a user. In this embodiment, the image capturing unit 110 can be any camera having a charge coupled device (CCD) lens, a complementary metal oxide semiconductor transistor (CMOS) lens, or an infrared lens. . In addition, the image capturing unit 110 may further include an image capturing device that can obtain depth information, such as a depth camera or a stereo camera, to obtain depth information of the captured image. The image capturing unit 110 is disposed at a position that can capture an image in front of the display unit 120. For example, the image capturing unit 110 can be disposed in the vicinity of the display unit 120 or above the display unit 120. However, the present invention does not limit the position set by the image capturing unit 110.

The display unit 120 is, for example, a liquid crystal display (LCD), a plasma display, a vacuum fluorescent display, a Light-Emitting Diode (LED) display, a Field Emission Display (FED), and / or other suitable type of display, here is not limited to its type. In the embodiment of the present invention, the display unit 120 may have multiple regions to play a plurality of image messages. The image information may be one of a commercial advertisement, a product discount, and an event promotion information, or a combination thereof, which is not limited by the present invention.

The processing unit 130 is, for example, a central processing unit (CPU), or other programmable general purpose or special purpose microprocessor (Microprocessor), digital signal processor (DSP), programmable Controllers, Application Specific Integrated Circuits (ASICs), Programmable Logic Devices (PLDs), or other similar devices or combinations of these devices.

For example, FIG. 2A is a schematic diagram of an advertisement benefit management system according to an embodiment of the invention. In this embodiment, the display unit 220 can be an elongated screen 6 meters wide and 1.2 meters high, and is erected 0.8 meters away from the ground, as shown in FIG. 2 . The display unit 220 can include multiple areas. For example, the display unit 220 in this embodiment includes four areas and can be used to play multiple image messages. In addition, in other embodiments, the display unit 220 can also be an upright screen, such as an upright screen that can be 55 inches (ie, 0.7 meters wide and 1.2 meters high). The embodiment of the present invention can provide the appropriate size of the display unit and the number of areas in the display unit for playing image information according to the requirements thereof, which is not limited by the present invention. In FIG. 2A, the image capturing unit 210 is mounted above the display unit 220, and is photographed at an oblique angle to capture an image. When the user 240 is within the reachable range of the image capturing unit 210, the captured image may include the human body image corresponding to the user 240.

It should be noted that the advertisement benefit management system of the embodiment of the present invention can also be applied to the situation of multiple users. This will be described below, and please refer to FIG. 2B. 2B is a plan view of an advertising benefit management system according to an embodiment of the invention. Figure. The user 240, 250, and 260 are included in this embodiment, and the arrows in the figure indicate the direction of the user's gaze. As shown in FIG. 2B, since the user 240 and the user 250 are located in the captureable range 211 of the image capture unit 210, the images captured by the image capture unit 210 will include the users 240 and 250. The corresponding human body image can be processed by the processing unit for the human body images of the users 240 and 250, respectively. In another embodiment, the user 240 may be operating directly opposite the display unit 220 in this embodiment, while the user 250 is on the side. The image capturing unit 210 can still capture the human body images corresponding to the users 240 and 250, and submit them to the processing unit for processing, which is similar to the steps of the above embodiment. The processing unit 130 can process the facial images of the users 240 and 250 respectively through the processors through the form of a plurality of processors, thereby performing face recognition on each user. However, the present invention does not limit the technical means used to process a plurality of users' human body images.

FIG. 3 is a flowchart of an advertising benefit management method according to an embodiment of the invention. Referring to FIG. 1 and FIG. 3 simultaneously, the method in this embodiment is applicable to the above-mentioned advertising benefit management system 100. The following is a detailed description of the detailed process of the method of the present embodiment in conjunction with the components of the advertising benefit management system 100 of FIG.

In step S310, the processing unit 130 detects whether at least one user exists in the image. Specifically, after capturing the image, the image capturing unit 110 passes the image to the processing unit 130 for subsequent analysis. The processing unit 130 may use, for example, a blob detect algorithm to find a block belonging to the human body in the image, and obtain a comparison between the feature value corresponding to the block and the pre-established feature value. For example, when the two match, the processing unit 130 can determine that the block in the image is a human body image.

In step S320, the processing unit 130 analyzes the number of users to record the crowd information. In detail, the processing unit 130 accumulates the number of users captured in the image. For example, in the embodiment of FIG. 2A, the processing unit 130 acquires one human body image from the image, and accumulates the number of users by one person. For example, in the embodiment of FIG. 2B, since the processing unit 130 can acquire two human body images in the image, the number of users is accumulated by two.

It should be noted that in addition to recording the number of users, the crowd information can also record information of other corresponding users. In detail, in an embodiment, the processing unit 130 may obtain at least one of the gender and the age of the user in an estimated manner, and record the gender and/or age information described above in the crowd information. In another embodiment, the processing unit 130 may also accumulate the gaze time of the user for the gaze area and record the information in the crowd. The above situation will be explained below.

First, an embodiment in which the processing unit 130 obtains the gender and age of the user and records it in the crowd information will be described. In an embodiment, when the processing unit 130 detects that at least one user exists in the image, the processing unit 130 acquires at least one facial image of the at least one user, and analyzes feature information of the at least one facial image to obtain the feature information. At least one of the user's gender and age is recorded in the crowd information. In other words, after the processing unit 130 detects that there is a human body image corresponding to the user in the image, the processing unit 130 can obtain the facial image from the human body image, and then pass through a technique such as face recognition, and thus the face Obtained in the image The gender or age of the user.

This will be described below with reference to Fig. 4 . FIG. 4 is a diagram showing an example of an advertisement benefit management system according to an embodiment of the invention. Referring to FIG. 4 , in the embodiment, the display unit 420 includes a plurality of regions 421 , 422 , 423 , and 424 , and the image capturing unit 410 is configured to capture images in front of the display unit 420 . In this embodiment, the users 440, 450, and 460 are located in front of the display unit 420 and are located within the range of the image capturing unit 410. The arrows in Figure 4 indicate the direction of gaze of each user. When the processing unit detects that the user 440, 450, and 460 are present in the image, the processing unit can obtain the facial images of the users 240, 450, and 460, respectively, and analyze the feature information. The feature information may be face features such as face shape, facial features, facial features, wrinkles, etc., and the processing unit may obtain information about the gender or age of the user according to the analysis. For example, the processing unit may analyze the face or facial features of the face images of the users 440, 450, and 460 to obtain the user 440 as a "young female" and the user 450 as a "middle-aged male" and a user. 460 is the information of "old men". Afterwards, the processing unit can record the above information in the crowd information.

It should be noted that, in the form of recording the above information in the crowd information, in an embodiment, the processing unit may also record the user information in the form of an age range, for example, the user 440 may be "20 to 30". The embodiment of the present invention is not limited in the form of the "female of the age of 40" and the user 450.

Next, an embodiment in which the processing unit 130 acquires and records the gaze time in the crowd information will be described. In this embodiment, when the processing unit 130 detects that the image is stored When at least one user is in use, the processing unit 130 may also accumulate the gaze time of the user for the gaze area, and record the gaze time of the user in the crowd information. It should be noted that, before the processing unit 130 accumulates and records the gaze time of the user, the processing unit 130 can be more efficiently operated only by confirming that the user is facing one of the regions in the display unit 120. There is substantially a process related to the gaze time by the user facing the display unit 120. In addition, the user's gaze time for the gaze area may reflect the extent to which the user is interested in playing the image. In other words, in some embodiments, the longer the cumulative gaze time corresponding to the playback image area, the higher the degree of attention of the user that can be obtained by the playback image, and between the accumulated gaze time and the degree of attention. The degree of relevance is not limited by the invention.

For example, please refer to the example of FIG. 4. In the present embodiment, when an advertisement image relating to a fitness man is being played in the area 421 of the display unit 420, the user 440 may look at the area 421 because of interest in the content of the image message. After detecting the user 440, the processing unit can accumulate and obtain the gaze time of the user 440 in the area 421 by continuously comparing and calculating whether the area that the user 440 is looking at changes. For example, the gaze time of the user 440 for the area 421 may be 20 seconds, so the processing unit records the information of the user 440 and the gaze time for the area 421 for 20 seconds in the crowd information.

In addition, in other embodiments, the gaze time can also be used as a basis for determining whether the user actually looks at the corresponding play image area. In an embodiment, the processing unit 130 can reflect the detected gaze time of the user with a threshold value. For example, when the threshold value is 1 second, the processing unit 130 determines that the user is actually looking at the corresponding playback image area when the user's gaze time is greater than 1 second. Here, the present invention does not limit the length of time corresponding to this threshold value.

Returning to the flow of FIG. 3, in step S330, the processing unit 130 accumulates the number of gaze times of the gaze area according to the gaze area in the plurality of areas of the display unit facing the user. Specifically, the number of gaze times described above corresponds to the extent to which the played image in the area is noticed by the user. In this embodiment, the processing unit 130 can determine the gaze area of the user via the relative distance between the user and the display unit and the gaze direction of the user, thereby accumulating the number of gaze times of the gaze area. The implementation of the processing unit 130 to determine the user's gaze area is further described below.

In an embodiment, the processing unit 130 can calculate the relative distance between the user and the display unit according to the depth information of the acquired image. In the embodiment, the image capturing unit 110 can obtain the depth information in the image through a stereo imaging system such as a depth camera or a stereo camera, and then calculate the depth information provided by the image capturing unit 110 via the processing unit 130. The relative distance between the user and the display unit. For example, the processing unit 130 may calculate and obtain the relative distance according to the focal length of the left and right lenses in the stereo camera, the distance between the left and right lenses, and the aberration of each pixel in the image obtained by the left and right lenses. In addition, the processing unit 130 can also analyze the facial image in the human body image and perform the face detection through the feature information of the face, for example, to determine the gaze direction of the user. After the processing unit 130 obtains the relative distance between the user and the display unit 120 and the gaze direction, The processing unit 130 can determine the area the user is gazing by the relative distance and the gaze direction described above, and accumulate the number of gaze times corresponding to the gaze area.

This will be described with reference to the embodiment of FIG. 2A. In this embodiment, when the user 240 enters the captureable range of the image capturing unit 210, the image capturing unit 210 acquires an image and depth information corresponding to the image. The processing unit takes out the human body image of the user from the image, and calculates the relative distance 242 between the user and the display unit 210 through the obtained depth information. In addition, the processing unit also extracts the facial image of the user from the human body image for analysis, thereby obtaining the gaze direction 241 of the user. Thereby, the processing unit can determine the gaze area of the user, such as the area 243 depicted in FIG. 2A, based on the relative distance 242 and the gaze direction 241 of the user. After the gaze area of the user is obtained as the area 243, the processing unit accumulates the number of gaze times of the area 243 once.

As in the example of FIG. 4 including a plurality of users, the processing unit acquires the user 440 looking at the area 421, the user 450 looking at the area 421, and the user 460 looking at the area 422. The technique used by the processing unit to obtain the gaze area of the user is similar to that of the above embodiment, so please refer to the above. In the present embodiment, the processing unit accumulates the number of gaze times of the area 421 twice according to the gaze area of each user obtained as described above, and accumulates the number of gaze times of the area 422 once.

In step S340, after the preset time elapses, the processing unit 130 generates statistics according to the image information, the crowd information, the played image area, and the number of gaze corresponding to the areas. In detail, in an embodiment, the preset time may be 1 hour, 1 day, 1 week, one month or other time period, and the processing The unit 130 can analyze the crowd information collected during the period, the regions, and the number of gaze corresponding to the regions, thereby generating a distribution of the flow corresponding to the image information as statistical data. The statistical data may be in the form of data, or may be presented by means of quantitative graphics.

For example, please refer to the example of FIG. 4 again. In this embodiment, after one-day statistics, the number of accumulated users available to the processing unit is, for example, 1,000, including 500 for women and 500 for men. During this time, 350 women and 150 men watched the advertisement images of the bodybuilders played in the area 421, and the age distribution of these users included 200 users under the age of 20, 20 to 40 years old. There are 250 users and 50 users aged 40 to 60. In other words, in this embodiment, the processing unit can collect and analyze the gender and age information of the crowd, and corresponding to the area of the image playing and the number of gaze times, and obtain the distribution of the person flow corresponding to the image played in each area in one day.

It should be emphasized here that the above statistics correspond to the exposure of the played image information. That is to say, the advertisement owner can use the statistics to know the types of users that the image information can be attracted to, and the advertisements of the respective locations can also be used to know the advertisement exposure at each location. In addition, through the obtained statistics, it is also possible to find a hot zone corresponding to the image information, and as a basis for evaluating the effectiveness of the advertisement. On the other hand, in response to the needs of the advertising owner, the advertising benefit management system 100 of the embodiment of the present invention can further provide various charging mechanisms to generate statistical data that meets the needs of the advertising owner. For advertisers, they can guarantee the advertising exposure of advertising owners based on the above charging mechanism, and can also use statistical data to Manage billing standards for playing video messages. For the various applications of the above statistics, the following are respectively described in detail.

First, the statistics can be used to analyze the types of users attracted by the video messages being played, so as to know the advertising benefits that can be achieved by the image messages, or can be further used as a reference for evaluating the effectiveness of the advertisements. For example, the owner of the advertising billboard may want to know the benefits of the advertisement, or the advertising owner wants to know how much benefit the advertisement can bring when it is placed at a certain location, after the advertisement owner obtains the statistics of the distribution of the above-mentioned people, It can be used as a reference for determining advertising content and marketing strategies.

Here again, the example of FIG. 4 will be described. As can be seen from the foregoing examples, the advertisement image for the bodybuilder played in the area 421 can attract 70% of the women to watch, and the younger user is more interested in the image. Therefore, when the advertising owner originally thought that the advertising image of the bodybuilding man could only attract 50% of the women to watch, and after obtaining the distribution of the above-mentioned people, it was learned that the advertising image of the bodybuilding man can effectively attract 70% of the women to watch and can be compared. With high advertising effectiveness, advertisers can adjust their video content and change their marketing strategies, such as through the appearance of male-looking men to endorse their products, thereby effectively attracting targeted female customers. In other words, through the advertisement benefit management system 100 of the embodiment of the present invention, the advertisement owner can obtain actual data related to the exposure of the image message, and can measure the promotion effect of the image message according to the obtained statistical result, thereby determining the commodity thereof. The way to sell or promote the event.

Further, when the advertisement owner plays the image information in a plurality of locations, the advertisement owner can obtain the statistics of the respective broadcast sites through the advertisement benefit management system 100 of the embodiment of the present invention, thereby knowing that the image information is in each location. Exposure Luminosity. In this way, it is more helpful for the advertising owner to make decisions and adjustments to its advertising content and its marketing plan.

In addition, the hot zones in these areas can be found based on the degree of attention received by the images played in each area of the display unit. Specifically, in an embodiment, the processing unit may determine a hot zone according to the largest of the number of gaze corresponding to the regions. Taking FIG. 4 as an example, if the number of gaze times of each of the regions 421, 422, 423, and 424 is 400, 250, 200, and 150 times after one day, the processing unit may determine the region 421 corresponding to the maximum number of gaze times. It is a hot zone. In other words, the area 421 and the video messages played by it can attract the attention of the most users, and the hot zone analysis can also be provided to the advertising owner as a basis for evaluating the effectiveness of the advertisement.

On the other hand, in response to the needs of the advertising owner, the advertising benefit management system 100 of the embodiment of the present invention can further provide various charging mechanisms to generate statistical data that meets the needs of the advertising owner. For example, in an embodiment, the advertising owner may be a road running activity for a specific ethnic group, such as a female entrant who is limited to 20 to 40 years old, when the advertising owner only needs a female between 20 and 40 years old. The flow of people is distributed without additional statistics. Therefore, in the embodiment, the advertisement benefit management system 100 can provide corresponding statistics according to the needs of the advertisement owner.

For the various information collected, the processing unit 130 can also respectively give different charging modes, and according to the charging aspect corresponding to the needs of the advertising owner, decide to use the image information, the crowd information, the playing image area, and At least one of the number of gaze times corresponding to the area, thereby generating statistics. In other words, the charging profile reflects the basis for generating statistical data. For example, advertising owners Requires statistics on the number of people who play an advertising site, the distribution of men and women in the viewing group, or the age distribution, or the type of image message that the advertiser wants to know about the user or, as in the example above, for women between the ages of 20 and 40. The type of image message that is of interest to the person. For the above various possible situations, after the advertisement owner selects the charging mechanism corresponding to the demand, the processing unit 130 may generate the type of statistics desired by the advertising owner according to the selected charging mechanism. That is, the advertising benefit management system 100 in this embodiment can reflect the types of information that the advertising owner wants to obtain through various charging modes, and can provide statistical information such as multiple distributions of people flow or related information corresponding to image information. To meet the needs of advertising owners.

Further, the advertiser can guarantee the advertising exposure of the advertising owner based on the above charging mechanism. In an embodiment, for the charging mechanism provided by the advertising benefit management system 100 and its corresponding statistical data, the advertiser can guarantee the advertising owner the achievable exposure rate according to the selection of the charging mechanism by the advertising owner. If the exposure rate is significantly lower than the exposure guaranteed by the advertiser, the advertiser can enhance and enhance the exposure of the image message to achieve the originally guaranteed exposure rate by, for example, increasing the number of play hours or increasing the play area.

It is worth mentioning that the statistics can also help advertisers to obtain the billing standard for managing the playback of image information, and can provide the basis for the advertiser to measure whether to advertise. In an embodiment, after the processing unit 130 generates the statistics, the processing unit 130 may further manage the charging standards for playing the image information in the regions according to the statistics. Specifically, through the statistics generated by the processing unit, the customer group traffic of the location where the advertising benefit management system 100 is located and its distribution can be known. When the customer group The traffic is different, and the benefits that can be obtained by playing the various types of advertisements in the site are different. Therefore, the charging of the video information of each area can be determined according to the statistics generated by the processing unit 130, and can be corresponding to, for example, low, medium, and high meters. Fee standard. For example, when the statistics generated by the processing unit show that the number of people at this site is large, for example, a place where the number of people in the population can be accumulated in one day is 1,000, the charge for playing advertisements can correspond to a medium standard; and the number of people is 200. The location can correspond to lower standards. For example, in a stronghold where young people gather, for example, an idol singer's concert or an extreme sports advertisement may be used for a young user's image type. Similarly, the processing unit 130 may also determine the charging standard corresponding to each of the bases to play the advertisement according to the statistical data corresponding to the gender distribution, the age distribution, the number of people at the peak time, or other similar types of statistics. For the advertising owners, through the above statistics and billing standards, advertising owners can also measure where to place advertising is more cost-effective.

Therefore, the processing unit 130 can present the statistical result of the information in various forms for the image information of the played image, the gender of the user, the age, and the like, and the number of gaze corresponding to the image playing area and the area, thereby generating a match. The statistics required by the advertising owners are used as a reference for evaluating the effectiveness of advertising, and can achieve multiple applications of advertising effectiveness management.

In addition, the embodiment of the present invention further provides a one-to-many advertising benefit management system that can connect a server to multiple advertising benefit management devices through a network. In the advertisement benefit management system, a plurality of advertisement benefit management devices can be disposed at different locations, and each advertisement benefit management device is responsible for extracting various statistics and The data is returned to the server, and the returned data is coordinated by the server, thereby generating a report corresponding to each advertising benefit management device and related to the location of the setting. The embodiments are further described below in detail.

Please refer to FIG. 5. FIG. 5 is a block diagram of an advertisement benefit management system according to an embodiment of the invention. In the present embodiment, the advertisement benefit management system 500 includes a server 510 and a plurality of advertisement benefit management devices 520. The server 510 is connected to the network 530, and the plurality of advertisement benefit management devices 520 are connected to the server 510 through the network 530 to transmit or communicate with each other. The network 530 in the embodiment of the present invention may be a wired or wireless fidelity (WiFi) through an asymmetric Asymmetric Digital Subscriber Line (ADSL), a cable modem (Wireless Modem), or an action. Wireless systems such as communication systems are implemented, and the types are not limited here.

The server 510 is configured to store data of a plurality of information display devices, such as user identification information or information input by the user and desired to be queried. In this embodiment, server 510 can be one or more personal computers, workstations, host computers, or other types of computers or processors.

A plurality of advertising benefit management devices 520 can access the data in the server 510 via the network 530. The embodiment of the advertisement benefit management device 520 in this embodiment is similar to the advertisement benefit management system in the previous embodiment, so please refer to the foregoing embodiment for details. Next, the operation mode of the advertisement benefit management system in this embodiment will be described.

In this embodiment, the advertisement benefit management device 520 can be configured to All localities, in order to collect statistics corresponding to each setting place. In detail, each advertisement benefit management device 520 captures images and detects whether at least one user exists in the image, thereby analyzing the number of users to record a group of information. Further, each of the advertisement benefit management devices 520 accumulates the number of gaze times of the attention area in accordance with the gaze area in the plurality of areas of the respective advertisement benefit management apparatuses 520. Therefore, after a predetermined period of time, each advertisement benefit management device 520 can generate a plurality of statistics according to the respective collected image information, crowd information, the region, and the number of gaze corresponding to the region. In other words, each of the advertisement benefit management devices 520 in this embodiment can generate statistics separately by the techniques as described in the previous embodiments, and the statistics can be used to assist the advertisement owner to know the advertisement exposure of each place. Or, the advertiser may also provide applications such as location-related charging mechanisms based on the location and its corresponding statistics. For the application manner of these statistics, reference may be made to the detailed description of the foregoing embodiments, and the present invention is not limited thereto.

After each advertisement benefit management device 520 obtains a plurality of statistics, each advertisement benefit management device 520 returns the statistics to the server 510, and submits the statistics to the server 510 for coordinating the statistics. Statistics produce a corresponding report. In other words, this report further sets the location of each advertisement benefit management device 520 as the basis for data analysis and integration. In this way, the present embodiment can provide a reference for the distribution of the flow of the advertisement owner related to the place of the advertisement and the advertisement benefit thereof, and can also assist the advertisement owner to analyze the benefits that can be obtained in various places after the advertisement is placed. On the other hand, for the advertising industry, the above statements can also be used to plan everywhere. The charging mechanism for advertising is managed. That is to say, the advertising benefit management system in this embodiment can use the network and the server connection, and utilize the obtained location-related statistical reports, so that the advertising owner can learn more effectively and directly. Advertising effectiveness or a reference to marketing practices implemented in various places. The embodiments will be further described in detail below.

For example, in one embodiment, an advertiser may place image information related to their company's 3C products at international airports in Taiwan, Japan, and Thailand. After one month, for example, the advertising owner can collect the statistics collected by the above three places through the server of the advertising benefit management system, and know that the image information is obtained 5000, 3000 and 1000 times respectively in the three places. The number of gaze. In this way, the advertiser can use the above-mentioned number of gaze to correspond to the advertisement exposure, thereby knowing the degree of acceptance or popularity of the 3C product or its brand in various countries, thereby adjusting its advertising content and serving as its estimated product. A reference to shipments or sales.

In addition, referring to the foregoing examples, for advertisers, the number of gaze corresponding to the image information placed in different places may be different, and the advertiser may also plan a charging mechanism, and the detailed implementation manner of the charging mechanism is also referred to herein. Description of the previous embodiment. The difference is that the embodiment may further include location-related parameters, so that the advertisement benefit management system of the embodiment can generate richer report content to provide a more complete advertising benefit management service.

Therefore, the advertisement benefit management system including the network server proposed in the embodiment can connect the server with the advertisement benefit management device installed in the local area through the use of the server, and obtain the location and the location. Related flow distribution And statistical reports on the effectiveness of advertising. Therefore, the advertisement benefit management system of the embodiment of the present invention can provide an advertisement owner to further evaluate the advertisement benefit of placing the image information on the place based on the location, thereby providing a rich and more complete advertisement benefit management service.

In summary, the advertising benefit management system and method of the embodiment of the present invention can generate statistics of the crowd information corresponding to the image information by analyzing the crowd information and the degree of attention of the played image information, so that the advertisement owner can obtain the information. Knowing the types of users that can be attracted by image information, the exposure of each play site, and the hotspot of video messages, as a reference for evaluating the effectiveness of advertising, can help advertisers determine the content of advertising and its marketing strategy, thereby achieving the essence of advertising. The publicity effect on the above, and can get higher advertising efficiency. Moreover, the advertising effectiveness management system can also have a variety of charging mechanisms in response to the needs of the advertising owners, and accordingly generate corresponding statistical data, and can further provide diverse services that meet the needs of the advertising owners. In addition, the advertiser can also guarantee the advertising exposure of the advertising owner based on the above charging mechanism, and use the statistical data to manage the charging standard for playing the image message. On the other hand, the advertisement benefit management system of the embodiment of the present invention can also connect the server with the advertisement benefit management device installed in a plurality of places through the network, thereby collecting statistics of various places and making reports, and further providing Location-related statistics can be used as a reference for advertising effectiveness evaluation to achieve rich and improved advertising effectiveness management services. Therefore, the advertising benefit management system and method of the embodiments of the present invention reflect the exposure of the image information through statistical data, and can provide multiple applications according to the statistics.

Although the present invention has been disclosed in the above embodiments, it is not intended to limit the invention, and any one of ordinary skill in the art without departing from the invention. In the spirit and scope, the scope of protection of the present invention is subject to the definition of the appended patent application.

100‧‧‧Advertising Benefit Management System

110‧‧‧Image capture unit

120‧‧‧Display unit

130‧‧‧Processing unit

Claims (19)

An advertising benefit management system includes: an image capturing unit for capturing an image; a display unit having a plurality of regions for playing a plurality of image messages; and a processing unit coupled to the image capturing unit and the The display unit is configured to detect whether at least one user exists in the image, and analyze the number of the at least one user to record a group of information according to the at least one user facing the gaze area in the plurality of areas of the display unit. A number of gaze times of the gaze area is accumulated to generate a statistic based on the image information, the crowd information, the regions, and the number of gaze times corresponding to the regions after a predetermined time elapses. The advertising benefit management system of claim 1, wherein the processing unit determines a hot zone according to the largest one of the number of gaze times corresponding to the regions. The advertising benefit management system of claim 1, wherein the processing unit calculates a relative distance between the at least one user and the display unit according to a depth information of the image, and analyzes the user's A face image is used to determine a gaze direction of the at least one user, and the processing unit determines the gaze area according to the relative distance and the gaze direction, thereby accumulating the number of gaze times of the gaze area. The advertising benefit management system of claim 1, wherein when the processing unit detects that the at least one user is present in the image, acquiring at least one facial image of the at least one user, and analyzing the At least one facial image feature The information is obtained by the at least one of the gender and the age of the at least one user. The advertising benefit management system of claim 1, wherein the processing unit further accumulates one of the at least one user for the gaze area when the processing unit detects that the at least one user exists in the image. Watching the time, and recording the gaze time of the at least one user to the crowd information. The advertising benefit management system of claim 1, wherein the processing unit analyzes the crowd information, the regions, and the number of gaze times corresponding to the regions after the preset time passes, thereby generating corresponding The distribution of the image information is used as the statistics. The advertising benefit management system of claim 1, wherein the processing unit determines, after the preset time, using the image information, the crowd information, the regions, and the The statistics are generated by at least one of the number of gaze times corresponding to the regions. The advertising benefit management system of claim 1, wherein after the processing unit generates the statistical data, the processing unit further uses the statistical data to manage a charging standard for playing the image information in the regions. . The advertising benefit management system of claim 1, wherein the image information is one of a commercial advertisement, a commodity discount, and an event promotion information. An advertising benefit management method includes: detecting whether at least one user exists in an image; analyzing the number of the at least one user to record a group of information; Accumulating a number of gaze times of the gaze area according to the at least one user facing the gaze area in the plurality of areas of the display unit; and after a predetermined time elapses, according to the image information played in the areas, the crowd A statistic is generated by the information, the regions, and the number of gaze times corresponding to the regions. The advertising benefit management method according to claim 10, wherein after the preset time, the image information, the crowd information, the regions, and the regions corresponding to the regions are played The step of generating the statistics for the number of gaze includes determining a hot zone based on the largest of the number of gaze times corresponding to the regions. The advertising benefit management method according to claim 10, wherein the step of accumulating the number of gaze times of the gaze area according to the at least one user facing the gaze area in the plurality of areas of the display unit comprises: a depth information of the image, calculating a relative distance between the user and the display unit; analyzing a facial image of the user to determine a gaze direction of the user; and determining the relative distance and the gaze direction according to the image The gaze area is determined to accumulate the number of gaze times of the gaze area. The advertising benefit management method of claim 10, wherein the at least one user is analyzed when the at least one user is detected in the image The step of recording the information of the crowd includes: obtaining a facial image of the at least one user; analyzing characteristic information of the at least one facial image; and obtaining at least one of the gender and the age of the at least one user, Thus recorded in the crowd information. The advertising benefit management method of claim 10, wherein when detecting the presence of the at least one user in the image, the step of analyzing the number of the at least one user to record the information of the crowd further comprises: accumulating And a gaze time of the at least one user for the gaze area, and recording the gaze time of the at least one user to the crowd information. The advertising benefit management method according to claim 10, wherein after the preset time, the image information, the crowd information, the regions, and the regions corresponding to the regions are played The step of generating the statistics according to the number of gaze times and the information of the crowd includes: analyzing the information of the crowd, the regions, and the number of gaze times corresponding to the regions after the preset time; and generating corresponding The distribution of the image information is used as the statistics. The advertising benefit management method according to claim 10, wherein after the preset time, the image information, the crowd information, the regions, and the regions corresponding to the regions are played The steps of generating the statistics according to the number of gaze and the information of the crowd include: determining, according to a charging aspect, using the image information, the information of the crowd, The statistics are generated by at least one of the regions and the number of gaze times corresponding to the regions. The advertising benefit management method of claim 10, wherein after the step of generating the statistical data, the method further comprises: managing, according to the statistical data, a charging standard for playing the image information in the regions. The advertising benefit management method according to claim 10, wherein the image information is one of a commercial advertisement, a commodity discount, and an event promotion information. An advertising benefit management system includes: a server coupled to a network; and a plurality of advertising effectiveness management devices connected to the server through the network, and each of the advertising benefit management devices has a plurality of regions Playing a plurality of image messages, wherein each of the advertisement benefit management devices respectively captures an image, detects whether at least one user exists in the image, and analyzes the number of the at least one user to record a group of information according to the at least one The user accumulates a number of gaze times of the gaze area for each of the gaze areas in the plurality of areas of the advertisement benefit management device, so as to be based on the image information, the crowd information, and the areas after a predetermined time And generating, by the gaze times corresponding to the regions, a plurality of statistics, respectively, and transmitting the statistics to the server; and the server receiving the statistics collected by the advertisement benefit management devices And generate a report based on the statistics.