TW201329895A - Electronic advertising method and electronic apparatus - Google Patents

Abstract

An electronic advertising method and an electronic apparatus are provided. In the method, an amount of a factor of the electronic apparatus in executing a task function is accumulated and whether the amount is over a preset value of the electronic apparatus or not is determined. An advertisement is displayed if the amount is over the preset value and a question according to content of the advertisement is displayed. An operation responding an answer to the question is detected and a non-advertisement function is executed if the operation is detected.

Description

Electronic advertisement method and device thereof

The present invention relates to an advertising method and apparatus, and more particularly to an electronic advertising method and an electronic device.

Electronic paper displays use a large number of microcapsules, electronic inks, to display electronic content on plastic film sheets like optical components. The clear solution in each microcapsule contains a plurality of positively charged white particles and a plurality of negatively charged black particles. When a positive or negative electric field is applied, the corresponding particles will move to the top of the microcapsule so that the user can see the particles and cause the display to appear white or black.

With the development of electronic display technology, e-paper displays such as high brightness, low power consumption and flexible characteristics have made electronic paper displays suitable for use in a wide variety of display applications, especially in e-books. Book, e-book).

The invention provides an electronic advertising method suitable for use in an electronic device. In this method, when the work function is performed, the number of factors of the electronic device is accumulated, and whether the number exceeds the preset value of the electronic device is determined. If the number exceeds the preset value, the ad is displayed and the question is displayed according to the content of the ad. The operation of responding to the answer to the question is detected, and if the operation is detected, the non-advertising function is performed.

In an embodiment of the invention, the factor includes the number of page flips of the e-book.

In an embodiment of the present invention, the step of displaying an advertisement if the number exceeds a preset value comprises suspending execution of the work function and displaying the advertisement, and the step of performing the non-advertising function includes performing the non-advertising function again, wherein The non-advertising function is a work function.

In an embodiment of the invention, the advertisement is provided to the electronic device along with the installation of the work function, and the work function includes an electronic book.

In an embodiment of the invention, the method further comprises removing, translating or reducing the advertisement, and the step of removing, translating or reducing the advertisement is performed in accordance with the correct situation of the answer to the question.

In an embodiment of the invention, the method further includes displaying a plurality of answer options for the question.

In an embodiment of the invention, the operation is performed on at least one of a plurality of answer options.

In one embodiment of the invention, the method includes transmitting a report to a content server that provides an advertisement, wherein the report includes information of the user and information of the answer.

In an embodiment of the invention, the method further comprises detecting a confirmation operation performed on the advertisement, wherein the step of displaying the question and the answer option is performed when the confirmation operation is detected.

In an embodiment of the invention, detecting an answer in response to a question In the operation step, only a plurality of scan lines in the touch screen are activated, and these scan lines are located in the display area of these answer options.

In an embodiment of the present invention, in the step of detecting an operation in response to the answer to the question, reducing the number of the plurality of activated scan lines on the touch screen, wherein the activated scan lines are used Detecting operations performed on at least one of a plurality of answer options.

In one embodiment of the invention, prior to playing the advertisement, the question, and the plurality of answer options for the question, the electronic device further downloads or updates the content of the advertisement, the question, and the answer option for the question from the content server.

In an embodiment of the invention, the method further includes downloading or updating the advertisement and the content of the question from the content server.

In an embodiment of the invention, the electronic device comprises an electronic paper display device.

The invention further provides an electronic advertising method suitable for use in an electronic device. In this method, a trigger signal for performing a system function is detected. If a trigger is detected, an advertisement is displayed and a question is displayed based on the content of the advertisement. An operation that detects an answer in response to a question, and if the operation is detected, performs a non-advertising function.

The invention provides an electronic device comprising a display, an input device, an accumulator and an advertising module. The accumulator is configured to accumulate the number of factors of the electronic device when the function module performs the work function. The advertisement module is configured to determine whether the quantity exceeds a preset value of the electronic device, and if the quantity exceeds a preset value of the electronic device, the display plays an advertisement, and the display plays a problem according to the content of the advertisement. The input device is configured to detect a response to the request The operation of the answer to the question, wherein the ad module performs a non-advertising function if an operation is detected.

In an embodiment of the invention, the electronic device further includes a function module configured to perform a work function.

In an embodiment of the present invention, the function module further includes performing a pause function, causing the display to play an advertisement, and performing a non-advertising function again, wherein the non-advertising function is a work function.

In an embodiment of the invention, the advertising module further includes removing, panning or shrinking the advertisement.

In one embodiment of the invention, the advertising module performs the removal, translation or reduction of the advertisement in the correct context of the answer to the question.

In one embodiment of the invention, the advertising module further causes the display to play multiple answer options for the question.

In an embodiment of the invention, the operation is performed on at least one of a plurality of answer options.

In an embodiment of the invention, the electronic device further includes a communication module configured to connect to the content server and download or update the content, problem, and problem of the advertisement in the advertisement module from the content server. Answer options.

In an embodiment of the present invention, the advertisement module further sends a report to the content server that provides the advertisement, wherein the report includes the information of the user and the information of the answer.

In an embodiment of the invention, the input device is further configured to detect a confirmation operation performed on the advertisement, and when the confirmation operation is detected, the advertisement module is further configured to cause the display to play a problem and Answer selection item.

In an embodiment of the invention, the advertisement module only activates a plurality of scan lines in the touch screen, wherein the scan lines are located in the display area of the answer option, or reduces the number of touch screens. The number of scan lines that are activated, wherein the plurality of activated scan lines are used to detect an operation performed on at least one of the plurality of answer options.

The invention further provides an electronic device comprising a display, an input device function module and an advertisement module. The function module is configured to perform system functions and to send trigger signals. The advertising module is configured to cause the display to play an advertisement when the trigger signal is detected and to display a question based on the content of the advertisement. The input device is configured to detect an operation in response to an answer to the question, wherein if the operation is detected, the function module performs a non-advertising function.

Based on the above, in the electronic advertisement method and the electronic device of the embodiment of the present invention, an advertisement is played when the electronic device is idle for a preset time or when the electronic device is about to perform a specific function. Questions about the advertisement and multiple answer options can be displayed in or after the advertisement to force the reader to view the content of the advertisement, thereby deepening the user's impression of the advertisement.

The above described features and advantages of the present invention will be more apparent from the following description.

In order to ensure that the content displayed by the advertisement can impress the reader's mind, embodiments of the present invention will play with the advertisement when the advertisement is played. Content related issues.

The advertisements can be used to make people know and persuade people to buy pictures, symbols, and the like. Readers browse the content of this ad and choose the correct answer option. Only when the correct answer option is selected, the electronic device will reply to the originally played screen or reply to the system function triggered by the reader.

The above-described advertisements, questions, and answer options may be displayed after the reader has idled the electronic device for a period of time. Due to the permanent display characteristics of the electronic paper display device, these contents can be continuously displayed without consuming additional power. When the reader uses the electronic paper display device again, the already-played advertisement can attract the attention of the reader, and the displayed question and the answer option can deepen the reader's impression of the advertisement content, thereby achieving a better advertising effect.

First embodiment

1 is a block diagram of an electronic device in accordance with an embodiment of the present invention. Referring to FIG. 1 , the electronic device 10 can be, for example, an electronic paper display device, a smart phone, a tablet computer, or any other electronic device having a touch screen. The electronic device 10 includes a display 12, an input device 14, an accumulator 16, and an advertising module 18. The functions of these elements will be described separately in the following pages.

The display 12 is, for example, an electronic paper display (EPD), a liquid crystal display (LCD), a light-emitting diode (LED), a field emission display (FED), or Other kinds of displays. The input device 14 is a device for detecting a user's operation, such as a keyboard, a mouse, or the like. Input The device 14 can also be a resistive, capacitive or other type of touch sensing device. The input device 14 can also be integrated with the display 12 into a touch screen.

The accumulator 16 and the advertising module 18 can be, for example, a hardware composed of logic circuit components, or a memory stored in the electronic device 10 or a software in the hard disk, and the software can be loaded into the electronic device. The processor of 10, and executing the software of the electronic advertising method of the embodiment of the present invention.

2 is a flow chart of an electronic advertisement method according to an embodiment of the invention. Referring to FIG. 1 and FIG. 2 simultaneously, the method according to the embodiment of the present invention can be applied to the electronic device 10 illustrated in FIG. 1 . The details of the steps of the method proposed in accordance with an embodiment of the present invention will be described with reference to the elements in FIG.

First, the accumulator 16 accumulates the number of factors when the electronic device 10 performs the work function (step S202). Therefore, the advertisement module 18 can monitor this number and determine whether the number exceeds a preset value (step S204). The factor may be, for example, the number of page flips of the e-book, but is not limited thereto.

When the number exceeds the preset value, the advertisement module 18 plays the advertisement (step S206), and causes the display 12 to play the question according to the content of the advertisement (step S208). The playing of the advertisement may cover the entire screen or part of the screen (such as the upper edge, the lower edge, the left side or the right side of the screen) played by the original display 12, so that the user's attention can be attracted and the user is forced to The advertisement must be watched before continuing to operate the electronic device 10.

At the same time, the input device 14 continues to detect the operation, and the advertisement module 18 determines whether an operation in response to the answer to the question is detected (step S210). In this embodiment, the above advertisements and problems are played simultaneously. However, in another embodiment, the above advertisements and questions may also be played serially. Specifically, when the number exceeds a preset value, the advertisement will be played first, and then when the operation performed on the advertisement is detected, the question is then played.

In step S210, if an operation in response to the answer to the question is detected, the advertisement module 18 performs a non-advertising function (step S212).

Please note that the above-mentioned work function is, for example, an e-book or other application executable by the electronic device 10, and the content of the above advertisement may be associated with a work function performed by the electronic device 10. The non-advertising function is, for example, the same function as the working function, or an application to be executed by another user, but is not limited thereto. In addition to the non-advertising function, the electronic device 10 can perform the removal, translation, or reduction of the advertisement according to the correct situation of the answer to the question.

In addition, in step S206, when the number exceeds the preset value, the advertisement module 18 may further suspend execution of the work function, and if the operation in response to the answer to the question in step S212 is detected, That is, the work function is executed again.

Second embodiment

In commercial use, the advertisement may be built into the electronic device 10 when it is purchased. That is, the advertisement is stored in a database built into the electronic device 10 and then updated so that the advertisement can be played in an appropriate place.

In detail, FIG. 3 is a diagram illustrating an embodiment of the present invention. Flow chart of the electronic advertising method. Referring to FIG. 1 and FIG. 3 simultaneously, the method proposed in accordance with an embodiment of the present invention can be applied to the electronic device 10 of FIG. The details of the steps of the method proposed in accordance with an embodiment of the present invention will be described with reference to the elements in FIG.

First, when the user stops operating the electronic device 10, the accumulator 16 is triggered to accumulate the idle time of the electronic device 10 (step S302). Next, the advertisement module 18 further monitors the idle time and determines whether the idle time exceeds a preset value (step S304).

When the idle time exceeds a preset value, the advertisement module 18 causes the display 12 to play an advertisement, a question, and a plurality of answer options (step S306). The playing of the advertisement may cover the entire screen or part of the screen (such as the upper edge, the lower edge, the left side or the right side of the screen) played by the original display 12, so that the user's attention can be attracted and the user is forced. The advertisement must be watched before continuing to operate the electronic device 10. The questions and answers options can be public opinion surveys, market surveys, or any other questionnaire about advertising content or user interest.

At the same time, the input device 14 continues to detect the operation, and the advertisement module 18 determines whether an operation on one of the plurality of answer options is detected (step S308). In this embodiment, the above advertisements and problems are played simultaneously. However, in another embodiment, the above advertisements and questions may also be played serially. Specifically, when the idle time exceeds a preset value, the advertisement will be played first, and then when the operation performed on the advertisement is detected, the question is then played.

In step S308, if an operation on these answer options is detected At this time, the advertisement module 18 then determines whether the answer option selected by this operation is correct (step S310). If the selected answer option is correct, the advertisement module 18 removes the advertisement (step S312) and returns to the screen originally played on the display 12. On the other hand, if the selected answer option is wrong, the flow returns to step S306, and the advertisement module 18 can still play the original advertisement, the question, and the plurality of answer options, or the advertisement module 18 can also be changed. Play another ad, question, and multiple answer options, but not limited to this.

4 is an illustration of an electronic advertising method illustrated in accordance with an embodiment of the present invention. Referring to FIG. 4, after the electronic device 40 has been idle for a predetermined period of time, the advertisement 44 for the car is played on the display 42 and covers the originally played picture. At the same time, a window 46 including a question and multiple answer options is also played in the lower portion of the advertisement 44. Question: "Which year is this car?" is a question associated with the car that is shown on ad 44. By browsing the advertisement 44, the reader can easily select "before 1975" as the answer. This problem can deepen the reader's impression of the content presented by the advertisement 44 and achieve better advertising results.

Please note that the advertisement may appear with the function to be performed by the electronic device or with the electronic content to be played by the electronic device. The advertisement is provided to the electronic device as the function is installed. A further description will be made below.

Third embodiment

For commercial use, manufacturers of electronic devices or providers of co-op content or advertisers can offer a variety of free or paid applications or electronic Content to download to users. When providing free or discounted content, the content provider can use the advertisement to exchange. That is, the advertisement can appear when the user executes the application or watches the electronic content.

FIG. 5 is a block diagram of an electronic device according to an embodiment of the invention. FIG. 6 is a flow chart of an electronic advertisement method according to an embodiment of the invention. Referring to FIG. 5 and FIG. 6 simultaneously, the electronic device 50 can be, for example, an electronic paper display device, a smart phone, a tablet computer, or any other electronic device having a touch screen. The electronic device 50 includes a touch screen 52, an accumulator 54, a function module 56, and an advertisement module 58. In the present embodiment, the touch screen 52 is used as an exemplary tool, which can be replaced with the display and the input device as mentioned in the first embodiment, but is not limited thereto. The details of the steps of the method proposed in accordance with an embodiment of the present invention will be described with reference to the elements in FIG.

First, the electronic device 50 downloads and installs the function to the function module 56 while receiving a plurality of advertisements, questions, and answer options (step S602). The function may be, for example, an application or such as a newspaper, magazine or e-book.

When the function module 56 performs the function, the accumulator 54 is triggered to start accumulating the idle time of the electronic device 50 (step S604). Then, the advertisement module 58 then determines whether the idle time exceeds a preset value (step S606).

When the idle time exceeds a preset value, the advertisement module 58 causes the touch screen to play an advertisement, a question, and an answer option for a plurality of questions (step S608). At the same time, the touch screen 52 continuously detects the touch operation, and the advertisement module 58 determines whether the touch is detected on one of the answer options. Operation (step S610).

If the touch screen 52 detects a touch operation on one of the answer options, the advertisement module 58 then determines whether the answer option selected by the operation is correct (step S612). If the selected answer option is correct, the advertisement module 58 removes the advertisement (step S614) to restore the screen originally played on the touch screen 52. If no touch operation is detected in step S610, or if the answer option selected in step S612 is wrong, the flow returns to step S608.

Based on the above, the user has free or discounted rights to use the function, and the provider of the content can obtain benefits from the advertiser, and the advertiser can achieve better advertising effect, thereby achieving a win-win transaction.

Fourth embodiment

Some electronic devices or software applications can require users to enter personal information when they first use it. This also provides an opportunity for the content provider to associate the user's answers with the user's personal information. These associated information can help the content provider to investigate the user's habits and improve the content's services accordingly. A further description will be made below.

FIG. 7 is a block diagram of an electronic device according to an embodiment of the invention. FIG. 8 is a flow chart of an electronic advertisement method according to an embodiment of the invention. Referring to FIG. 7 and FIG. 8 simultaneously, the electronic device 70 can be, for example, an electronic paper display device, a smart phone, a tablet computer, or any other electronic device having a touch screen. The electronic device 70 includes a touch screen 72, an accumulator 74, an advertisement module 76, and a communication module 78. In this embodiment, the touch screen 72 is used as an exemplary tool, which can be used. The display and the input device mentioned in the first embodiment are replaced, but are not limited thereto. The details of the steps of the method proposed in accordance with an embodiment of the present invention will be described with reference to the elements in FIG.

First, the advertisement module 76 downloads or updates a plurality of advertisements, questions, and answer options of the questions from the content server through the communication module 78 (step S802). The advertising module 76 can be pre-built in the electronic device 70 by the manufacturer. The communication module 78 may be a wireless module supporting mobile communication, and the mobile communication may be, for example, a Global System for Mobile communications (GSM), a Personal Handy-phone System (PHS), Code Division Multiple Access (CDMA), Wireless Fidelity (Wi-Fi), Worldwide Interoperability for Microwave Access (WiMAX), etc. can provide wireless connectivity to content servers. network.

After the user purchases the electronic device 70, as long as the electronic device 70 is in the non-off state, the advertisement module 76 can periodically connect the internal server through the communication module 78 to confirm whether there is updated electronic content. Available for download. If the updated content appears, the advertisement module 76 downloads the updated content and stores the updated content in the memory or hard disk of the electronic device 70.

Therefore, when the user stops operating the electronic device 70, the accumulator 74 is triggered to start accumulating the idle time of the electronic device 70 (step S804). Then, the advertisement module 76 then determines whether the idle time exceeds a preset value (step S806).

When the idle time exceeds the preset value, the advertisement module 76 causes the touch screen 72 to play an advertisement, a question, and an answer option for a plurality of questions (step S808). At the same time, the touch screen 72 continuously detects the touch operation, and the advertisement module 76 determines whether a touch operation on one of the answer options is detected (step S810).

If the touch screen 72 detects a touch operation on one of the answer options, the advertisement module 76 then determines whether the answer option selected by the touch operation is correct (step S812). If the selected answer option is correct, the advertisement module 76 removes the advertisement (step S814) to restore the screen originally played on the touch screen 72. If no touch operation is detected in step S810, or if the answer option selected in step S812 is wrong, the flow returns to step S808.

In addition to removing the advertisement, the advertisement module 76 simultaneously transmits the report to the content server that provides the advertisement content, and the report includes the answer option selected by the user and the personal information of the user (step S816). Therefore, useful information about user behavior can be obtained by the content provider.

The above method can be applied to public opinion surveys, market surveys, or any other kind of survey, and the reports returned to the content provider can help manufacturers, content providers, or advertisers to conduct further investigations.

Fifth embodiment

In this embodiment, when the number of times the user flips the e-book reaches a preset value, the advertisement, the question, and the answer option of the question are played. The playing of the advertisement can help the user to take a break while reading the e-book, and the content and the problem of the advertisement can be read on the e-book. The pages that have been read are associated or associated with the survey provided by the content provider. Therefore, a better advertising effect can be achieved.

FIG. 9 is a block diagram of an electronic device according to a third embodiment of the present invention. FIG. 10 is a flow chart of an electronic advertisement method according to a third embodiment of the present invention. Referring to FIG. 9 and FIG. 10 simultaneously, the electronic device 90 can be, for example, an electronic paper display device, a smart phone, a tablet computer, or any other electronic device having a touch screen. The electronic device 90 includes a touch screen 92, a function module 94, and an advertisement module 96. In the present embodiment, the touch screen 92 is used as an exemplary tool, which can be replaced with the display and the input device as mentioned in the first embodiment, but is not limited thereto. The details of the steps of the method proposed in accordance with the present invention will be described with reference to the elements in FIG.

First, the function module 94 plays one of a plurality of pages in the electronic book (step S1002). The e-book can be, for example, an application previously installed on the function module 94, and the content of the e-book can also be stored on the electronic device 90 when the application is installed, or can be executed each time the user executes the application. Updates are made, but are not limited to this.

When the user reads the e-book, the function module 94 accumulates the number of page flips of the e-book (step S1004), and determines whether the number of times exceeds the preset value (step S1006). In an embodiment, the number of times may be a fixed preset value (eg, 5 or 10) preset by the function module 94. In another embodiment, the number of times may also be a variety of values determined according to the chapter or paragraph of the e-book. For example, this number can be determined according to the number of pages in each chapter, so that the advertisement can be read by the user. After completing a chapter, play it when you have not entered the next chapter.

When the number of times exceeds the preset value, the advertisement module 96 causes the touch screen 92 to play an advertisement, a question, and an answer option of a plurality of questions (step S1008). At the same time, the touch screen 92 continuously detects the touch operation, and the advertisement module 96 determines whether a touch operation on one of the answer options is detected (step S1010).

If the touch screen 92 detects a touch operation on one of the answer options, the advertisement module 96 then determines whether the answer option selected by the touch operation is correct (step S1012). If the selected answer option is correct, the advertisement module 96 removes the advertisement (step S1014) to restore the screen originally played on the touch screen 92. If no touch operation is detected in step S1010, or if the answer option selected in step S1012 is wrong, the flow returns to step S1008.

The first six Example

In this embodiment, when the user performs a system function such as starting the electronic device or turning off the electronic device, multiple answer options for advertising, questions, and questions are played. Therefore, a better advertising effect can be achieved.

11 is a flow chart of an electronic advertisement method according to a third embodiment of the present invention. Referring to FIG. 9 and FIG. 11 simultaneously, the method in this embodiment can also be applied to the electronic device 90 in FIG. The details of the steps of the method proposed in accordance with the present invention will be described with reference to the elements in FIG.

First, the advertisement module 96 detects a trigger signal for executing the system function provided by the function module 94 (step S1102). The system function may be, for example, a start function, a shutdown function, an idle function, a sleep function, or a rest Sleep function. The system function may be triggered by the hardware button of the electronic device 90 or by the software button and the function object displayed by the touch screen 92 in the electronic device 90, but is not limited thereto.

The advertisement module 96 determines whether a trigger signal is detected (step S1104). When the trigger signal is detected, the advertisement module 96 causes the touch screen 92 to play the advertisement (step S1106), and plays the question according to the content of the advertisement (step S1108).

Please note that in another embodiment, a short gap can be placed between the trigger system function and the pre-dance. Therefore, when the trigger signal is detected, the advertisement module 96 first accumulates the number of factors of the electronic device, and then, when the number exceeds the preset value, the advertisement module 96 causes the touch screen 92 to play advertisements, problems, and problems. Multiple answer options.

Returning to step S1106 again, while the advertisement and the problem are being played, the touch screen 92 continuously detects the touch operation, and the advertisement module 96 determines whether the operation of responding to the answer of the question is detected (step S1110).

If this operation is detected, the advertisement module 96 executes the non-advertising function (step S1110). This non-advertising function may be, for example, an application to be executed by the user, but is not limited thereto.

Please note that in order to save the power consumption of the touch screen, you can reduce the scan line used to detect touch operations on the touch screen when playing advertisements, questions and answer options. Specifically, in an embodiment, the electronic device can only activate the scan line of the touch screen within the playback range of the answer option, so that the touch operation on the answer options can be detected. In another embodiment, the electronic device can reduce the scan line on the touch screen. The number of touch controls that can be performed on at least one of the multiple answer options. The method can be applied to all of the embodiments described above to reduce power consumption of the electronic device.

In summary, in the electronic advertisement method and the electronic device in the embodiment of the present invention, when the electronic device is idle for a preset time or the electronic device performs a specific function, the advertisement is played, and the advertisement is pre-installed in the electronic In the device, or updated by the electronic device. The problem of playing with the ad simultaneously forces the user to view the content of the ad, thereby deepening the user's impression of the ad. In addition, the answers and the user's personal information can be combined and passed back to the content provider, which can help investigate the user's habits. Thus, better advertising efficiency and survey results are obtained.

Although the present invention has been disclosed in the above embodiments, it is not intended to limit the invention, and any one of ordinary skill in the art can make some modifications and refinements without departing from the spirit and scope of the invention. The scope of the invention is defined by the scope of the appended claims.

10, 40, 50, 70, 90‧‧‧ electronic devices

12, 42‧‧‧ display

14‧‧‧ Input device

16, 54, 74‧‧ ‧ accumulators

18, 58, 76, 96‧‧‧ advertising modules

S202~S212, S302~S312, S602~S614, S802~S816, S1002~S1014, S1102~S1112‧‧‧ steps

44‧‧‧Advertising

46‧‧‧Window

52, 72, 92‧‧‧ touch screen

56, 94‧‧‧ functional modules

78‧‧‧Communication module

1 is a block diagram of an electronic device in accordance with an embodiment of the present invention.

2 is a flow chart of an electronic advertisement method according to an embodiment of the invention.

FIG. 3 is a flow chart of an electronic advertisement method according to an embodiment of the invention.

4 is an illustration of an electronic advertising method illustrated in accordance with an embodiment of the present invention.

FIG. 5 is a block diagram of an electronic device according to an embodiment of the invention.

FIG. 6 is a flow chart of an electronic advertisement method according to an embodiment of the invention.

FIG. 7 is a block diagram of an electronic device according to an embodiment of the invention.

FIG. 8 is a flow chart of an electronic advertisement method according to an embodiment of the invention.

FIG. 9 is a block diagram of an electronic device according to a third embodiment of the present invention.

FIG. 10 is a flow chart of an electronic advertisement method according to a third embodiment of the present invention.

11 is a flow chart of an electronic advertisement method according to a third embodiment of the present invention.

S202~S212‧‧‧Steps

Claims (48)

An electronic advertising method, applicable to an electronic device, comprising: accumulating a quantity of a factor of the electronic device when performing a working function; determining whether the quantity exceeds a preset value of the electronic device; if the quantity exceeds the The preset value displays an advertisement; displays a question based on the content of the advertisement; detects an operation in response to an answer to the question; and if the operation is detected, performs a non-advertising function. The electronic advertisement method according to claim 1, wherein the factor includes the number of page flips of an electronic book. The electronic advertisement method of claim 1, wherein the step of displaying the advertisement if the quantity exceeds the preset value comprises: suspending execution of the work function and displaying the advertisement; and wherein the non-advertisement function and the work The same function. The electronic advertising method of claim 1, wherein the advertisement is provided to the electronic device along with the installation of the work function. The electronic advertisement method of claim 1, wherein the work function comprises an electronic book. The electronic advertisement method as described in claim 1 of the patent application further includes removing, translating or reducing the advertisement. The electronic advertising method of claim 6, wherein the step of removing, translating or reducing the advertisement is performed according to the correct situation of the answer to the question. The electronic advertisement method as described in claim 1 of the patent application further includes: multiple answer options for displaying the question. The electronic advertising method of claim 8, wherein the operation is performed on at least one of the answer options. The electronic advertising method of claim 9, wherein the step of detecting the response to the answer to the question comprises: reducing an amount of the plurality of activated scan lines on a touch screen, The activated scan lines are used to detect the operation performed on at least one of the answer options. The electronic advertisement method of claim 8, further comprising: detecting a confirmation operation performed on the advertisement, wherein when the confirmation operation is detected, performing displaying the question and the answer options are performed. step. The electronic advertising method of claim 8, wherein the step of detecting the answer to the answer to the question comprises: starting only a plurality of scan lines in a touch screen, wherein the scan lines It is located in a display area of the answer options. The electronic advertisement method of claim 1, further comprising: transmitting a report to a content server providing the advertisement, wherein the report includes information of the user and information of the answer. For example, the electronic advertising method described in claim 1 of the patent scope further includes: Download or update the content of the ad from a content server or the issue. The electronic advertising method of claim 1, wherein the electronic device is an electronic paper display device. An electronic advertising method is applicable to an electronic device, the method comprising: detecting a trigger signal for performing a system function; displaying an advertisement when the trigger signal is detected; displaying a question according to the content of the advertisement; An operation that responds to an answer to the question; and if the operation is detected, performs a non-advertising function. The electronic advertisement method of claim 16, wherein the system function comprises a start function, a close function, an idle function, a sleep function or a sleep function. The electronic advertisement method of claim 16, wherein if the trigger signal is detected, the step of displaying the advertisement comprises: accumulating a quantity of a factor of the electronic device after detecting the trigger signal; Determining whether the quantity exceeds a preset value of the electronic device; and when the quantity exceeds the preset value, displaying the advertisement. The electronic advertising method of claim 18, wherein the factor comprises an idle time of the electronic device. For example, the electronic advertisement method described in claim 16 of the patent application further includes removing, translating or narrowing the advertisement. The electronic advertising method of claim 20, wherein the step of removing, translating, and narrowing the advertisement is performed according to the correct situation of the answer to the question. The electronic advertisement method as described in claim 16 of the patent application further includes: multiple answer options for displaying the question. The electronic advertising method of claim 22, wherein the operation is performed on at least one of the answer options. The electronic advertisement method of claim 23, wherein the step of detecting the operation in response to the answer to the question comprises: reducing an amount of the plurality of activated scan lines on a touch screen, The activated scan lines are used to detect the operation performed on at least one of the answer options. The electronic advertisement method of claim 22, further comprising: detecting a confirmation operation performed on the advertisement, wherein when the confirmation operation is detected, performing displaying the question and the answer options are performed. step. The electronic advertising method of claim 22, wherein the step of detecting the response to the answer to the question comprises: starting only a plurality of scan lines in a touch screen, wherein the scan lines It is located in a display area of the answer options. The electronic advertisement method of claim 16, further comprising: sending a report to a content server providing the advertisement, wherein the The report includes information about the user and information about the answer. The electronic advertisement method as described in claim 16 further includes: downloading or updating the content of the advertisement from a content server or the problem. The electronic advertising method of claim 16, wherein the electronic device is an electronic paper display device. An electronic device comprising: a display; a function module; an accumulator configured to accumulate a quantity of a factor of the electronic device when the function module performs a work function; Configuring to determine whether the quantity exceeds a preset value of the electronic device, if the quantity exceeds the preset value of the electronic device, causing the display to play an advertisement, and causing the display to play a question according to the content of the advertisement And an input device configured to detect an operation in response to the answer to the question, wherein the function module performs a non-advertising function if the operation is detected. The electronic device of claim 30, wherein the factor comprises the number of page flips of an e-book. The electronic device of claim 30, wherein if the quantity exceeds the preset value, the function module is further configured to suspend execution of the working function, and wherein the non-advertising function is the same as the working function . The electronic device of claim 30, wherein the advertisement is provided to the advertisement module as the work function is installed. The electronic device of claim 30, wherein the work function comprises an electronic book. The electronic device of claim 30, wherein the advertising module is further configured to remove, translate or reduce the advertisement. The electronic device of claim 35, wherein the advertising module performs the removal, translation or reduction of the advertisement according to the correct situation of the answer to the question. The electronic device of claim 30, wherein the advertising module module further causes the display to play a plurality of answer options for the question. The electronic device of claim 37, wherein the input device is further configured to detect a confirmation operation performed on the advertisement, and when the confirmation operation is detected, the advertisement module is further Configured to cause the display to play the question and the multiple answer options. The electronic device of claim 37, wherein the advertising module activates only a plurality of scan lines in a touch screen, wherein the scan lines are located in a display area of the answer options. The electronic device of claim 37, wherein the operation is performed on at least one of the answer options. The electronic device of claim 40, wherein the advertising module reduces a number of activated scan lines on a touch screen, wherein the activated scan lines are used for detecting The operation performed on at least one of the answer options. The electronic device of claim 37, further comprising: a communication module configured to connect to a content server and download or update the advertisement in the advertisement module from the content server The content, the question, and the answer options for the question. The electronic device of claim 30, wherein the advertising module further sends a report to a content server that provides the advertisement, wherein the report includes information about the user and information of the answer. The electronic device of claim 30, wherein the electronic device comprises an electronic paper display device. An electronic device comprising: a display; a function module configured to perform a system function and send a trigger signal; an advertisement module configured to cause the trigger signal to be detected The display plays an advertisement and displays a question based on the content of the advertisement; and an input device configured to detect an operation in response to the answer to the question, wherein the function module is detected if the operation is detected Perform a non-advertising feature. The electronic device of claim 45, wherein the system function comprises a start function, a close function, an idle function, a sleep function or a sleep function. For example, the electronic device described in claim 45, An accumulator configured to accumulate a quantity of a factor of the electronic device after detecting the trigger signal, wherein the advertisement module further determines whether the quantity exceeds a preset value of the electronic device, And causing the display to play the advertisement when the number exceeds the preset value of the electronic device. The electronic device of claim 47, wherein the factor comprises an idle time of the electronic device.