TW201145190A - Data-communication to data- communication dedicated C2B interactive system and method thereof - Google Patents

Abstract

A data-communication to data-communication dedicated C2B interactive system and method thereof is disclosed. The method comprises a series of C2B business process which is featured with the customers as well as business shop are free of communication charge by using the data communication when the customer clicks the icon of an advertisement and the voice/image exchanging in an IP phone. The C2B interactive system comprises an advertisement service server and at least one advertisement terminal, wherein the advertisement terminal broadcasts an advertisement content which includes a data communication icon that an IP address is connected. A periphery IP phone is enabled when the icon is clicked. Thus the C2B business activities are encouraged by the motivation of free communication charge.

Description

201145190 VI. Description of the invention: [Technical field to which the invention pertains] The present invention has a method for dialing (4) according to oxygen, and a method for applying the electricity to the merchant, and an application device thereof, in particular, there are __ instant contact merchants and materials Information is provided to consumers, and consumers can use the data network to pay for free and silk phone tracks and their applications. [Previous technology] 闺 (4) and merchants are the main roles of the economy, merchants try their best to use all methods to dig out and provide goods or services to consumers; consumers also try to find appropriate through various media channels Businesses; therefore, there are many business models that have emerged through the traditional media department to establish a one-way interaction, by the merchants to convey information or advertisements to consumers through various media (the Internet for one), by consumers Contact with merchants, this business model can be called B2C (business-to-consumer pair, business t〇consumer); such as Taiwan Patent Disclosure No. 2〇〇9335〇8 profit sharing reciprocal multimedia information platform, for all kinds of information content. Another example is the service method of the interactive activity of the business activity disclosed in Taiwan Patent Publication No. TW 2 01 0 -19 70 3. As shown in Figure 1, when the business 8 jja, 811 b, ... 811N has new activities, it can be made first. The merchant advertisement 812 of the event information 'Advertising for apparel shopping' transmits the merchant advertisement 812 to the mobile communication device 821 'The mobile communication device 821 is connected to the mobile communication network 822, and the advertisement 812 of the merchant is passed by the interactive message service unit 831 The data transmission unit 832 transmits, displays the advertisement to the consumer 841A on the network, displays the advertisement to the consumer 841B on the mobile phone, displays the advertisement to the consumer 841N on the taxi, and transmits the advertisement through the method: the newsletter server 099118287 833A transmits text message, transmits multimedia form number with multimedia server 833B A0101 Page 4 / Total 34 page 0992032414-0 201145190 Q [0003] 〇 服务 服务 、 、 、 、 、 、 无线 无线 应用 应用 应用 应用WAppush, an interactive voice response server 833D to transmit a reciprocal 々β* dynamic voice response (IVR) or a specific short code feeding & 833 transfer non-structural supplementary service materials (Liao (1), etc. (4) know that "the activity content of the home. If the person is interested in the activity of the merchant's activities, @W Ruome meal discount activity" then consumers want to The telephone bill will be booked with the merchant, or the consumer will be able to make an appointment by e-mail or by connecting to the merchant's webpage. The mobile advertising system disclosed by Sigma Bay Patent A No. 2__51嘱 is also a B2C business model, such as In the second round, the advertisement service provider 9 30 sets up a commercial service server 931, which connects the number of remote income generators 91〇A, 9103, and 91 (^ with the mobile network operator 915&, 9151...915}^ For example, the revenue generator 91A can use the network 911A, the revenue generator 910B can use the independent application device 9UB, ... the revenue generator "(10) can use the mobile phone 911N to send the advertisement data to the advertising service provider 93. Server 931; for example, mobile network operator 915 is the building elevator advertising operation summer, with independent advertising station 920A; mobile network operator 915B is the network operator, with online advertising station 920B; Road operator 91 5N is a mobile communication operator's mobile communication service mode 920N. When the advertising service provider 930 sends the advertisements to the consumer's consumer device 921AA, respectively, by the mobile network operators 915A, 915B, ... 915N. .921NA, 921AB, ... 921NB, 921AN...921NN, consumers can be independently advertised consumer devices 921AA, ... 921NA, consumers can be networked consumer devices 921AB, ... 921NB, consumers can be consumer devices of mobile phones 921 AN, ... 921NN, according to the commercial activity 099118287 Form No. A0101 Page 5 / Total 34 Page 0992032414-0 201145190 The consumption is carried out with the merchant 92, so that the income generators 910A, 910B, ... 91 ON gain benefits. In this business model, there are also consumers who need to spend money to contact the revenue generator for consumption. Consumers have to spend money or spend a lot of time online, so B2C's business model has its limitations. [0004] C2B (consumer-to-business) is a business model in which a consumer (individual) directly contacts a merchant, and this business model is equal to the tradition of providing products or services to consumers by merchants. The 180 degree reversal of the business model, such economic relationship can be regarded as a business model reversed with B2C; for example, Taiwan Patent Publication No. 200601 05, the method of online auction is proposed to attract the attention of network users by means of auction. Achieve the effect of advertising. Or the current popular online group purchase methods, such as Taiwan Patent Publication No. 200641 71 1,200903363, consumers gather through the Internet for collective bargaining, shifting the price dominance from the merchant to the consumer itself, in the procurement process, The price advantage is negotiated with the merchants to obtain the most favorable discounts, and the individual consumers can enjoy the actual benefits of purchasing a single commodity at the wholesaler price, thereby increasing their sense of participation and achievement. In order to manage various business models, US Patent No. 7,290, 286 proposes a secure traceable system (CPSTP, Content Provider Secure and Traceable Portal) that can track wired or wireless transactions on the network. This system provides good C2B. Development basis. [0005] The C2B business model is mainly based on the fact that after the consumer obtains certain information, he actively contacts with the merchant. From the consumer's point of view, whether the advertisement of the merchant attracts the consumer or whether the activity of the merchant will prompt the consumer to contact the merchant actively, for this kind of 099118287 Form No. A0101 Page 6 / Total 34 Page 0992032414-0 201145190 The most important key to the business model If the consumer wants to spend the communication fee, such as mobile phone communication fee, or need to send e-mail on the Internet, but can't know it, the merchant immediately responds, which also limits the operation of the C2B business model; or even the merchants also need to spend telephone communication fees ( For example, pay-free calls, in Taiwan (0800) 'or merchants spend a lot of time to reply to the Internet, it will also limit the operation of the C2B business model. [0006] In view of this, the development of a C2B business model does not require consumers and businesses to bear the telephone communication fee, prompting consumers to immediately access the business with free data through the free data after obtaining the business information of the merchant. The merchants can also use the data communication method to directly communicate directly with the spectator, and the business service provider can generate revenue through the results of actual commercial services (such as advertising mediation); the data network dials the C2B phone. Methods and equipment will be urgently needed. SUMMARY OF THE INVENTION In view of the above-mentioned problems of the prior art and the motivation of the male, one of the main purposes of the present invention is to provide an application device for dialing a consumer's telephone using a data network to enable consumers. There is no need to pay for the communication fee with the merchant' and the business service provider can participate in the income through the results of the actual commercial match. The use of a data network to dial a consumer-to-business phone application device includes: a business service server and one or more advertising terminal devices; the business service server includes a business activity 13 library, the business activity database There is a commercial activity content unit, a business data unit; the business activity content unit can store one or more business activity content, the merchant data unit is used to store one or more business information, and the business information At least there is the merchant's Ip wood 099118287 Form No. A0101 Page 7 / Total 34 pages ° "2〇32414~〇201145190 [0008] The advertising terminal device is set at a place accessible to consumers, the advertising terminal The device is provided with a terminal application unit, which can be connected to the commercial service server through a network, an internet or a communication network, and can be used for commercial activities in the business activity database of the commercial service server. The content is displayed, and the IP address of the merchant data is displayed as a data communication icon. [0009] When the data communication icon is clicked by the consumer, the terminal application unit can transmit the voice/image of the consumer to the IP address of the merchant data corresponding to the data communication icon via the data network. The transmission can be transmitted by the consumer to the IP location of the merchant by IP phone, and the voice and video two-way conversation is performed by the merchant with the IP phone; since the voice/image system transmits data, the consumer and the merchant do not have to use another Pay the communication fee. As a result, consumers do not have to pay for communication fees, increasing the willingness of consumers, and because merchants do not have to pay for communication fees, increasing the willingness to set up commercial services on commercial service servers, thereby promoting the success of the C2B business model. In addition, the two-way conversation between the consumer and the merchant is a communication between the consumer and the pre-set merchant, rather than the consumer communicating with the unspecified object. [0010] According to another object of the application device of the present invention, an application device for dialing a consumer-to-business phone using a data network is provided. The business service server further includes an information receiving module, and the information receiving module can receive the business. The activity provides information on business activities transmitted by the operator (such as advertising materials, hotel service project materials, etc., but is not limited), and the business activity data can be stored in the business activity database; therefore, the business activity provider can provide the merchants with the business To recruit commercial service advertisements, and to periodically or irregularly send 099118287 Form No. A0101 Page 8 / Total 34 Page 0992032414-0 201145190 Commercial activities (such as wide items, service items, etc.) of various commercials to the commercial service server. In order to conduct business service, the server can advance to step == update of the lean material. Further, the business service delivery module can transmit the latest business activity data of the business activity database to the advertisement operation terminal device. In order to be able to record the consumer and the business, and the data network is recorded, the commercial service server can collect the advertising operation and set the second. The storage module can ^ '&quot The θ / image is transmitted via the data network [0011] The information transmitted is stored and stored. = The purpose of this (the fourth) is to use the device to call the business phone, where the business The service module may include a message calculation module, the message calculation module = the business activity data transmitted by the business activity provider, and the IS performs the measurement of the volume; Computational Module = The business activity data that the activity provider has successfully transmitted = the number of transactions and the amount of business activity data (such as the transmission capacity), and the commercial service provider charges the business activity provider. (8) The number of successful transactions can be recorded, counted or timed; by the news = different modules (four) merchants (four) fee-based data transmission network / such as: Γ 传 语音 语音 语音 成功Number of times and time of transmission The fee is charged by the business service provider to the business provider. The activity provider charges the merchant the cost of the commercial activity.= This merchant can judge the effect of the business produced by the business provider and pay for the advertising service. Fees; 'Q body by business service provider to 099118287 Form No. A0101 Page 9 of 34 201145190 Business activity providers charge data network success (or time) for the cost, thus promoting the success of the C2B business model. [0016] [0016] [0016] 099118287 Another main object of the present invention is to provide a method for dialing a consumer-to-business phone using a data network, including the following steps: S1: After the consumer activates the advertising terminal device Executing a terminal application generated by the terminal application-terminal commercial activity interface, the terminal business activity interface has a business information of the merchant, and the business activity information includes at least a data communication icon; the data communication icon is The data is connected to the business service server, and the business service feeder has the The data communication icon corresponds to - Internet g address (! p address) 9 ' -:1.3⁄4 E s ; ί::' : ;:<:-:'· ,, S2 ' 4 Clicking on the data communication message in the terminal business activity interface is started by the terminal application - Internet Protocol Address Phone (referred to as IP phone) function; and the IP phone is used to communicate with the data communication icon 7 bits. The merchant at the site will use the IP phone to conduct dialogues/transfer images; the merchant can also use IP phone to send images with „Kazaki (4)/; and then the consumer home = τιρ telephone conversation/transfer image for consumers and presets Two, belonging to a closed dialogue / transmission of images. According to still another object of the method of the present invention, the method for alerting the consumer to the merchant's telephone network further includes the following steps: Commercial business form number of the commercial service feeder Α0Ι01 Provides the business activity content and merchant of the updated merchant of the operator^ (4): After the consumer starts the operation, the page 10/34 pages 0992032414-0 [0017] 201145190 [0018] The terminal application, the terminal application can be connected to a business activity database. The business activity database has at least one commercial activity content and one merchant data; S42: the terminal application can retrieve the latest business activity content and the merchant data, and display the business activity content and the data communication icon; [0019] [0022] 543: When the business activity database successfully receives the business activity content and the merchant information, the business service server counts once; or/and calculates the transmission amount of the time 544: by the commercial service provider based on the number of transmissions recorded by the commercial service server or / and the amount of transmission of the time, the cost is calculated to the commercial activity Industry charge. According to still another object of the method of the present invention, a method for dialing a consumer-to-business phone using a data network is provided, further comprising the following steps: S5: when the data communication icon is selected and the IP telephone communication is successful, that is, by the business The service server counts once or/and times; S51: The commercial service provider/commercial activity provider can perform the fee pricing based on the count number of times and/or the time of the commercial service server. [Embodiment] Due to the development of the information industry, communication and data are integrated on the Internet. There are many ways to use it. For example, hotel operators use IP phones as a room service interface, and accommodation passengers pass through the room. IP phones call for meals, request services, wake up in the morning, etc.; or, as large enterprises establish a platform for integrated communication, each person's mobile device is 099118287 Form No. A0101 Page 11 / Total 34 Page 0992032414-0 201145190 1 Personnel can not only perform radio-like communication through the handheld device. 'Early-the device can also receive the telephone and mobile phone signals transferred from the VoIP system; etc., etc., various modes of operation 00[0023 [0024]

Ip electro-active 疋 is based on packet technology and digital transmission technology in IP technology. The basic principle is that the speech/image data is compressed and encoded by voice/image compression algorithm, and then these voice/image data are pressed by Ip, etc. The relevant protocol is packaged into a data packet (Data envel〇p_ raent), and the data packet is transmitted to the receiving place through the IP network, and then the 曰/image data packets are serially connected, and after decoding and decompressing, the original voice is restored/ Image signals to achieve the purpose of transmitting voice/images over an IP network. As shown in FIG. 4, in the application device of the present invention for dialing a consumer-to-business phone using the data network, the consumer 3 is mainly talking to the merchant 31wlp phone 32, and the IP phone is connected via the Guangsha operation terminal device 21. To the VoIP system 22 (IP PBX), the VoIP switchboard system 22 has a router management function that maps the merchants 31 to the corresponding switchboard IP addresses. When the consumer 3 is connected to the data communication icon 2122, the IP phone can be dialed, and the voice/image of the consumer 30 is compressed and packaged into an IP data packet. At this time, the network telephone switchboard system 22 is based on the business activity database 12 The IP address of the merchant 31, and the IP address is added to the IP data packet, the IP data packet arrives at the merchant 31 via the Internet, and the 1P data packet is unpacked via the IP phone of the merchant 31. After the sound card/display card forms the voice/image, the voice/image of the consumer 30 can be heard (seen); likewise, the conversation/image of the merchant 31 is also via the IP phone 099118287 Form No. A0101 Page 12 of 34 0992032414-0 201145190 32 is transmitted to the consumer 30, so that the consumer 30 can be engaged with the merchant 31. Since the consumer 30 has a conversation with the merchant 31 of the IP phone, the consumer 30 is connected to the merchant 31 by data communication with the data communication icon 2122. The consumer 30 is in conversation with the preset merchant 31 instead of the consumer 3.对话 Talk to a non-extraordinary party, so the application device of the present invention that uses the data network to dial a consumer-to-business phone to make a call to a closed data network. [0025] Ο ❹ [0026] In the C2B mode of operation of FIG. 4, the merchant 31 may appoint the business activity provider 10 to create a business activity, advertisement or service item of the merchant, etc., if the advertisement is beautifully created and the business activity can attract Consumers 3, more consumers 30 are willing to contact the merchant 31. When the conversation of the consumer 3& merchant 31 is successful, it is recorded by the commercial service server i, and the commercial service provider u charges the merchant 31 for the service fee; or according to the prior agreement, the commercial service provider 11 provides the provider with the commercial activity. Charge for the service. In addition, the commercial activity content of the merchant 31 produced by the commercial activity provider 10 is uploaded to the commercial service server n provided by the commercial service provider 11 and is connected to the fixed service desk 25 (this is only an example and not limited) to the network. Connection; when the business activity provider 10 creates new commercial activity content, after uploading to the commercial service server 11 successfully, the business activity provider can provide the business activity provider according to the number of uploads or the uploaded transmission amount. Fee. As shown in FIG. 3 and FIG. 7 , the method for using the data network to dial the consumer-to-business method of the present invention includes the following steps: S1. Xiao Fei 30A, 30B, ... 30M activates the advertising operation terminal device 21 VIII, 216,. After 2111, executable - terminal application 211 eight, 211B, ... 211M, by terminal application 2UA, 2UB, .. 2nΜ 099118287 Form number Α 0101 Page 13 / Total 34 page 0992032414 -0 201145190 The terminal business activity interface is generated. For the sake of clarity, the terminal business activity interface is described by the terminal advertisement interfaces 212A, 212B, ... 212M, but not limited thereto, the terminal advertisement interfaces 212A, 212B, ... 212M There are commercials 31A, 31B, ... 31P advertising information, each business information contains commercial activities 2121A, 2121B, ·, · · · · · · · 21121 and data communication icons 2122 Α, 2122 Β, ... 2122 Μ; commercial activities content 2121 Α, 2121 Β, ···2121Μ can be photos or text to promote the business of 31Α, 31Β,...31Ρ; each data communication icon 21 22Α, 2122Β, can be clickable icon (icon) to data network Connect to business services The server 1 (or the terminal application 211A, 211B, ·, · 211 Μ connected to the commercial service servo si, is not limited), the commercial service server 1 is provided with the data communication icons 2122A, 2122B, ... 2122M corresponding One IP address, each data communication icon 2122 VIII, 2122B, "·2122 ip corresponds to the ip address of the merchant of commercial activity content; for different application methods 'terminal application 21ia, 211B, ... 211M can be commercial service Server l·first download each business 3U, 31β,...

The IP address of 31P, the data communication round symbol 2122A, 2122B ' ... 2122M corresponds to the IP address of each merchant 31A, 31B, ... 31P. [0028] 52. Consumers 30A, 30B, ... 30M click on the terminal advertising interface

212A, 212B '...212M data communication icons 2122A, 2122B, ... 2122M (such as "call" icon), data communication icons 2122A, 2122B ' ... 2122M are selected, by The terminal applications 211A, 211B, ... 211M directly activate the IP telephone (or directly transmit data to the land operating terminal devices 21A, 21B, ... 21M). 53: Consumers 30A, 30B, ... 30M use the IP phone (or directly 099118287 Form No. A0101 Page 14 / Total 34 Page 0992032414-0 201145190 to advertise terminal devices 21a, 21B, icon 2122A, 2122B,. ..2122M corresponds to the 1? address of the business 31A, 31Β, ·,.31Ρ, ιρ phone conversation / transmission of video businesses 31A, 31B, ~ 311 > can also ιρ telephone and consumers (10), _,.. 30M to conduct a dialogue/transfer image; wherein the dialogue/transmission image is expressed as: dialogue or transmission of images or a combination of dialogue and transmission of images. Since the consumer 30A, 30B, ·, 3〇Μ and the merchant 31 of the time 1? Telephone conversation, consumer 30 is based on data communication icon 2122 and merchant 3U, 3ΐβ, · 3ΐρ

The data communication is connected, (4), the following, ... 3嶋 dialogue with the preset merchants 31Α, 31Β, ... 31Ρ, rather than the consumer editor, _, 30Μ and the unspecified counterpart, so the invention A method of making a call to a consumer's telephone number using a data network to make a call to a closed data network. [0029] S4. When the business activity provider 1〇Α, 1〇β, ...丨(10) is accepted by the merchant

31Α, 31Β, "·31Ρ commissioned, can create updated business activities and business information of the merchant, and transmit the business activity content and business information to the business activity database 12 of the commercial service server 1, the transmission method It is possible to use different methods such as internet, email or storage media, and is not limited; S41: When the consumer 3〇Α, 30Β, ".30Μ starts the advertising operation terminal device 21Α, 21Β, ... 21Μ, execute The terminal applications 21Α, 21Β, ... 21Μ, the terminal applications 2U, 21Β, ... 21Μ can be connected to the business activity database 12, the business activity database 12 stores commercial activity content and merchant data; 099118287 S42: the terminal Application 21A Form No. A0101 Page 15 / Total 34 Page 21B, "· 21Μ 可 可 0992032414-0 [0031] 201145190 The latest business activity content and business information in the Business Activity Database 1 2, and display the business activity content The IP address of the merchant 31A, 21B, ... 21P with the merchant information in the advertisement operating terminal devices 21A, 31B, ... 31P is also associated with the corresponding data communication icons 2122A, 2122B ... 2122M connection t [0033] [0035] 543: When the business activity provider 10A, ιοΒ, ...ion transmits the business activity content and the merchant data to the business activity database 12 successfully , that is, the service server 丨 counts once, or simultaneously calculates the amount of transmission; 544: by the commercial service provider π according to the commercial service server "recorded transmission times or the amount of transmission, the cost of pricing The commercial activity provider 10A, 10B, ... 10N charges the business activity service; S5: When the data communication icon 2122A, 2122B, ... 2122M is selected and the IP telephone communication is successful, the service is served by the commercial service. The device i counts once or simultaneously; S51: The commercial service provider π can charge the commercial service provider according to the number of successful IP phone communication counts (or timings) of the commercial service server, and provide the business activity l〇A '10B,. "ion or merchants 31A, 31B, ... 31P charge for the business activity service. As shown in Fig. 3, the application device for dialing the consumer-to-business phone using the data network of the present invention includes: a business The service server 广告 and the advertising terminal device 21A, 21B, ... 21M; the business service server i includes a business activity database 12 having a commercial activity 099118287 Form No. A0101 Page 16 of 34 0992032414-0 201145190 Content list 7L121 and a merchant data unit 122; the business activity content unit 121 can store one or more business activity content, the merchant data unit 122 is used to store one or more business materials, and the business data is At least the IP address of the merchant. [0036] The advertisement operation terminal devices 21A, 21B, ... 21M are provided at the consumers 30A, 30B, ".SOM accessible places, for example, in a hotel room, in an elevator of a building, in a convenience store, traffic In the tool, in the tour car, in the taxi, or as a personal digital assistant (PDA) or computer as an advertising terminal device, the above is only an example and is not limited; the advertising terminal device 21A, 21B, .. '21M The terminal application unit 211A, 211B, 211B, ... 211M can be connected to the service server 1 by using a network, an internet steel road or an overnight network. The commercial activity content in the business activity database 12 of the commercial service server 1 can be displayed, and the IP address of the merchant data is displayed as a data communication icon 2122A, 2122B, ... 2122M.

Qing 7] When the data communication icons 2122A, 2122B, ... 2122M are selected by the consumers 30A, 30B, ... 30M, the terminal application unit 2ΐ1Α, 2ΠΒ, a 21&quot; can be used by consumers 30, 306, The voice/image of ...3011! is transmitted via the data network with the IP address of the merchant data corresponding to the data communication icons 2122A, 2122B, ... 2122M; this transmission may be by consumers 30A, 30B 30M is transmitted to the IP locations of the merchants 31A, 31B, ..., 31P by IP telephones (or the advertising terminal devices 21A, 21B, ... 21M), and the IP phones are used by the merchants 31, 31, 31, 31. Or other data communication equipment) and the consumer 30A, 30B, ... 30M for voice/image bidirectional 099118287 Form No. A0101 Page 17 / Total 34 Page 0992032414-0 201145190 Conversation. [0040] [0041] In order to receive and transmit the latest business activity data, the business service server K has a message receiving UI and a message group 14; the information receiving module 13 can receive the weaving activity The operator 1GA, 1GB, (10) transmitted business activity data 'and can store the business activity data in the business activity database 12; the information transmission module 14 can display the latest business activity data in the business activity database 12 , transmitted to each advertising terminal device 2ia n ... 21M by network, internet or network. In order to record the information transmitted by the data network, the business service server i can be further provided with a storage module 16, which can collect the advertising operation terminal, !A 21B, "'21M will voice/image via data The information transmitted by the network is stored and stored. The number of transmissions or the amount of transmission of the second business activity is 1. The business service server 1 can include a message computing module 15 that can Commercial business information provided by the business provider 1〇Α, ι 、β, ..., to count and carry out the measurement of the volume; by the message calculation module 15 to record the business activity provider IGA, 1GB ,...1〇Ν 曰, if the number of successful business activities and the transmission of business activity data in summer (such as the capacity of the transmission) 'from the commercial service provider 11 to the business activities provider 1GA, 1GB, charge _ In addition, the message computing module U' can record the number of times the address of the merchant's material is counted or timed by the number or time of success of the data network transmission. <First Embodiment> 099118287 Form No. Α0101 Page 18/Total 34 pages 099203241 4-0 201145190

use. Specifically, for the different protocols, the foregoing fee may also be paid by the commercial activity provider to the commercial service provider 11 for recording the information transmitted by the data network, and the storage module 16 may collect the advertisement operation terminal device 21 The information transmitted by the voice/image via the data network is stored and stored. Figure 4 of the female figure shows the application device and operation mode of the invention for using the data network to call the consumer to the merchant's electric activity. The first embodiment of the business service server 1 is a commercial service provider. Provided 'contains: a business activity database 12, an information reception #, a reception group 13, an information transmission module 14, a message calculation module 丨5, a _ storage 1 provincial core group 16; an information receiving module 13 Connected to the Internet, the business activity provider can use the Internet to display the advertising content of the merchant 31, based on (4), text, video and business information, and the Ip address of the merchant. The receiving module 13 receives and stores the business activity database 12; the activity database 12 has a commercial activity content unit m and a merchant data * element 122: the business activity content unit 121 can store the business activity content of the merchant 31 The merchant information sheet 122 is used to store the merchant account of the merchant 31 and the IP address of the merchant. In the embodiment, the message computing module 15 is composed of a database and a hard disk memory, when the information is received. Module 13 receives the quotient The advertisement provider and the merchant profile of the merchant 31 transmitted by the activity provider 10, that is, the received merchant, the transmission start time, the transmission capacity, and the like are recorded in the database of the message calculation module 15 and can be counted according to statistics. The number of times and the number of shipments of the businesses transmitted by the business activity provider in the period of time is '' and further calculates the fee payable by the merchant 31 to the business service provider 11 [0042] In the present embodiment, the 'advertisement terminal device system The fixed service desk 25 is 099118287 Form No. A0101 Page 19 / Total 34 1 0&quot;2〇324U~〇201145190 The Beixu Service Desk 25 is a simple information service terminal set in the hotel room with network transmission. The built-in IP phone 32 and the screen display device, and in this embodiment, the screen display uses a touch screen to make the consumer 30 more convenient. The fixed service desk 25 includes a terminal application program (not shown) Display), the terminal application unit can be connected to the commercial service feeding device through the network!, 1 display the commercial content in the commercial/feeding database 12 of the commercial service feeding device] Show, as shown in the figure, showing the advertisements of four merchants's catering, 3 (: Lai, real estate and taxi car service) (this is only an example, not limited), each ad has commercial activities 2121 and the data communication icon 2122, the data communication diagram 2122 corresponds to the ip address of the merchant data; the icon of the data communication icon 2122 is displayed as "immediate call" in this embodiment. [0043] When the data communication icon After the 2122 "Immediate Call" is selected by the consumer training, the terminal application unit can send the "3" voice/image to the 1st address of the merchant data corresponding to the data communication icon 2122 "Immediately Talk". The data network is transmitted; the consumer 3 uses the IP phone 32 built in the fixed service desk 25 and the merchant 31 to perform a two-way conversation of voice/image with the IP phone 32 set by the data communication icon, and is calculated by the message. The module 15 records the number and time of the merchant IP phone 32 call; the business service provider 11 can charge the merchant 31 according to the count number (or timing) recorded by the message calculation module 15 The cost of the service; for different (4) meetings, the fee can be charged to the business provider. Since the voice/shadow (4) passes the number_transmission, both the paste and the merchant 31 do not have to pay the communication fee separately. Therefore, the communication fee is not required to be paid for the paste. 099118287 Form No. A0101 Page 20/34 pages 0992032414-0 [0044] 201145190 uses 'increased the will of the consumer 30' because the merchant 31 does not have to pay the communication fee, and the result of the advertisement can directly judge the performance of the business activity provider W, thus increasing the willingness to set the advertisement on the commercial service server 1 Promoting the success of the C2B business model. [0045] FIG. 5 is a schematic diagram showing a second embodiment of an application device and a mode of operation for dialing a consumer-to-business phone using a data network according to the present invention; The commercial service server 1 of the present embodiment is also provided by the commercial service provider u, which is similar to the first embodiment, and will not be described herein. In the embodiment, the advertisement operation terminal device uses the advertisement board 27 as a practice. Set in a vehicle, such as the back of a long-distance bus, the back of a taxi front seat, or other moving vehicles, a small taxi is drawn in the picture, but not The advertisement board 27 has a wireless network transmission, an external ιρ telephone 32, a memory and a screen display device. In the embodiment, the dream display uses a touch screen to make the consumer 30 more convenient. The board 27 includes a terminal application unit (not shown and shown in the terminal application unit can be linked to the commercial service server 1 by the wireless network, and the commercial service server 1 can be first used in the business activity database 12 The advertising content is first downloaded to the advertising board's 己 隐 隐 'displayed on the screen display 'in the figure shows the advertisements of four merchants' each advertisement has commercial activity content 2121 and data communication

The icon 2122 'data communication icon 2122 corresponds to the IP address of the merchant data' and the icon of the data communication icon 2122 is "immediately talking" in this embodiment. After the data communication icon 2122 "Immediate Call" is selected by the consumer, the terminal application unit can display the voice/image of the consumer 30 to the number 099118287 page 21/34 page form bat number A〇 L〇1 201145190 According to the communication icon 21 2 2 "call now" corresponds to the IP address of the merchant data, transmitted via the wireless network; consumer 30 uses the advertising board 27 external IP phone 32 and data communication diagram The merchant 31 connected by the symbol 2122 performs a two-way conversation with the IP phone 32 to make a purchase, a reservation or an inquiry, and the message calculation module 15 records the number and time of the merchant IP phone 3 2 call; the commercial service provider 11 and the taxi operator can charge the fee according to the count number (or timing) recorded by the message calculation module 15, and charge the merchant 31 for the advertisement service. In this embodiment, the taxi obtains additional profits by the merchant and encourages the consumer 30 to use the billboard 27 to facilitate the activation of the C2B business model. <Third Embodiment> As shown in FIG. 6, a schematic diagram of a third embodiment of an application device and an operation mode for dialing a consumer-to-business phone using a data network according to the present invention; a commercial service server of this embodiment 1 is also provided by the commercial service provider 11, the same as the first embodiment, and will not be described again here. In the present embodiment, the advertising terminal device is implemented by the mobile phone 26, and an application is installed in the mobile phone 26. Since the mobile phone 26 has the functions of wireless data network transmission, voice transmission and image transmission, the consumer 30 does not have to externally connect other devices, which also prompts the consumer 30 to use. The mobile phone 26 includes a terminal application unit (not shown), and the terminal application unit can be connected to the commercial service server 1 via a wireless network, and the business activity database 12 of the commercial service server 1 can be first used. The advertisement content is first downloaded into the memory of the mobile phone 26, displayed on the screen of the mobile phone 26: or the terminal application unit can be connected to the commercial service server 1 via the wireless data network, and the commercial service server 1 Business Activity Database 099118287 Form No. A0101 Page 22 / Total 34 Page 0992032414-0 201145190 [0048] ο ο [0049] [0050] 099118287 'Guangan 0 Valley is displayed on the screen of the mobile power 5 tongue 26. In the figure, there are four advertisements of the business, each of which has a commercial activity content 2121 and a data communication icon 2122, a data communication icon 2122 corresponding to the ip address of the merchant beaker; a data communication icon 2122 In this embodiment, "Instant Call" is displayed. When the data communication icon 2122 "call now" is clicked by the consumer 3, the terminal application unit can transmit the voice/image of the consumer 30 to the merchant corresponding to the 2122 "immediate call" by using the data L map. The ip address of the data is transmitted via the wireless data network; the consumer 3 〇 uses the microphone of the mobile phone 26 or / and: although the camera picture is drawn: for the Ip phone 32), - 豕 31 for voice/image Two-way conversation, structure, appointment or inquiry, and the number and time of the merchant IP phone 32 call recorded by the message calculation module 15; the telecommunication company of the business service provider 11 and the mobile phone 26 (such as Chunghwa Telecom, Taiwan Big Brother) The fee can be calculated based on the number of counts (or timings) recorded by the message calculation module 15, and the fee for the advertisement service is charged to the merchant 31. In this embodiment, the telecommunications company of the mobile telephone 26 can obtain additional profits, and can use various call preferential schemes (e.g., activities such as offsetting the call charges) to encourage the consumer to use it, thereby promoting the business model. And because the consumer 30 uses the mobile phone 26 to select the data communication icon 2122 to talk to the merchant 3UX data track, the wire 31 county Wei communication icon 2122 is specifically connected, that is, the consumer 3 () system and the preset merchant ^ The conversation 'instead of the consumer 3G talking to the unspecified counterpart, so this embodiment is a closed method of making a call over a data network and its application device. The above description is only exemplary, and is limited to stealers. Any changes or modifications to the spirit and scope of the invention shall be included in the scope of the appended patent application, without departing from the scope of the invention. BRIEF DESCRIPTION OF THE DRAWINGS [0051] FIG. 1 is a schematic diagram showing a service mode of a conventional merchant activity interactive message, and FIG. 2 is a schematic diagram of a conventional mobile advertisement system; FIG. 3 is a schematic diagram of the present invention A schematic diagram of using a data network to dial a consumer's application device and operation mode for a merchant's phone; FIG. 4 is a schematic diagram of a first embodiment of the present invention for using a data network to dial a consumer-to-business phone application device and operation mode; 5 is a schematic diagram of a second embodiment of the present invention for utilizing a data network to dial a consumer-to-business phone application device and operation mode; FIG. 6 is a diagram of an application device for dialing a consumer-to-business phone using the data network of the present invention; A schematic diagram of a third embodiment of the operation mode; and FIG. 7 is a flow chart showing the steps of the method for dialing a consumer-to-business call using the data network of the present invention. [Main component symbol description] [0052] 1: Commercial service server; 10, 10A, 10B, ... 10N: business activity provider A, B, ... N; 11: commercial service provider; 12: business activity database; : information receiving module; 14: information transmission module; 1 5 . message meter nose core group, 16 : storage module; 099118287 form number A0101 page 24 / total 34 page 0992032414-0 201145190 121 : business activity content unit; 122: Business information unit; 21, 21 216, -.2111: advertising operation terminal is set to eight, Bu 4 211, 211A, 211B, _..211Μ: terminal application unit A, B, ... Μ; 212, 212 Α , 212 Β, ... 212 Μ : terminal advertising interface Α, Β, ... Μ business activities content A, Β, 2121, 2121 Α, 2121 Β, ... 2121 Μ: ... Μ; Ο 2122, 2122 VIII, 21228 —.21221 «: data communication icon Eight...Μ; Β, 30, 30Α, 30Β, ...30Μ: Consumer A, Β, ...Μ; 22: VoIP system (ιρ ρβχ); _ 25: fixed desk; 26: action Telephone; 27: advertising board;

31, 31Α, 31Β,...31Ρ: Merchant A, Β, ..·ρ 32: IP phone; 811A, 811B, ... 811N: Merchant A, Β, ... N; 812: Merchant Advertising; 821: Mobile Communications Equipment; 822: Mobile Communications Network; 831: Interactive Messaging Service Unit; 832: Data Transfer Unit; 833A; SMS Server; 833B: Multimedia Server; 099118287 Form Number A0101 Page 25 of 34 Page 0992032414-0 201145190 8 3 3 C. Wireless Application Protocol Protocol Server; 833D: Interactive Voice Response Server; 833N: Specific Shortcode Server; 841A, 841B, ... 841N: Consumers A, B, ... N 910A, 910B, ... 91〇N: revenue generator; 911A: network; 911B: standalone application; 911N: mobile phone; 915A, 915B ' ” 915Ν: mobile network operators A, B,... N ; Θ 2 : merchant; 920A, 920B, . . . 920N : advertising stations A, B, ... N; 921AA, ... 921NA, 921AB, ... 921NB, 921AN...921NN: consumer devices AA, ·,·ΝΑ, AB, -.NB, AN...NN; 930: advertising service provider; 931: server; and Sb: S7: method steps. 099118287 Form number A010 1 Page 26 of 34 0992032414-0

Claims (1)

201145190 VII. Patent Application Range: 1. A method for dialing a consumer-to-business phone using a data network, comprising the steps of: executing at least one terminal application to generate at least one terminal business activity interface, the terminal business activity interface comprising at least a data communication icon, the data communication icon is connected to a commercial service server by a data network, and the business service server is provided with one of the Internet Protocol Address (IP address) corresponding to the data communication icon; Clicking the data communication icon in the terminal business activity interface, the terminal application initiates an internet protocol address telephone (IP phone) function; and using the IP phone to correspond to the data communication icon The IP address is used by the IP phone to conduct a dialogue or transmit an image or a combination of a dialogue and a transmission image. 2. The method for dialing a consumer-to-business phone using the data network as described in claim 1 of the patent application, further comprising the following steps: Q, when the data communication icon is selected and the IP phone communication is successful, Counting, timing, or a combination thereof, and recording in the commercial service server 9 is based on the number of counts, timings, or a combination thereof of the business service server. 3. The method for dialing a consumer-to-business phone using a data network as described in claim 1 of the patent application, further comprising the steps of: executing the terminal application for connecting to the commercial service server, the commercial service server The library includes at least one business activity database, the business activity 099118287 form number A0101 page 27 / total 34 page 0992032414-0 201145190 the database contains at least one business activity content and one merchant data; the terminal application captures the business activity content And the merchant profile, and displaying the data communication icon corresponding to the business profile content and the merchant profile. The method for using the data network to dial a consumer-to-business call as described in claim 3 of the patent scope further includes the following steps: The business activity database receives an updated commercial activity content and merchant information. The method for using the data network to dial a consumer-to-business call as described in claim 4 of the scope of the patent application further includes the following steps: when the business activity database succeeds in defeating the business activity content and the merchant information , that is, counted once and recorded in the commercial service server; the fee is calculated based on the number of counts of the commercial service server. The method for using the data network to dial a consumer-to-business call as described in claim 4 of the patent application further includes the following steps: 曰 The activity activity database receives the business activity content and the merchant information becomes P. The amount of transmission of the ★ is calculated and recorded in the commercial service feeder; the fee is calculated based on the amount of the delivery of the commercial service server. • A device for dialing a consumer-to-business call, comprising: - a commercial service server and at least one advertising terminal device /, wherein the business service server comprises: a business activity database The activity database further includes a business activity content unit and a merchant data unit; wherein the business activity content unit is configured to store at least one business activity content 'the merchant data unit for storing at least—business information; wherein the merchant information Containing at least one Ip address; 099118287 where: the advertising terminal device includes a 'terminal application unit, the 0992032414-0 form number A0101 page 28/total 34 page 201145190 Ίο . 11. The terminal application unit is linked to the commercial service server, and the commercial activity content of the business activity database is displayed, and the IP address of the merchant data is displayed by a data communication icon; the terminal application The program unit can transmit voice or video or a combination of voice and video to the IP address of the merchant data corresponding to the data communication icon via a data network. The application device for dialing a consumer-to-business phone using the data network, as described in claim 7, wherein the business service server further includes an information transmission module, and the information transmission module can use the business activity data The business activity data in the library is transmitted to the advertising terminal device. The application device for dialing a consumer-to-business phone using the data network, as described in claim 7, wherein the commercial service server further includes an information receiving module, and the information receiving module can receive a commercial activity providing The business activity information is transmitted by the operator, and the business activity can be stored in the business activity database. The application device for dialing a consumer-to-business phone using the data network, as described in claim 9, wherein the business service server further comprises a message computing module, wherein the message computing module can provide the business activity The business activity data transmitted by the operator is counted, one of the measurement of the transmission amount, or a combination thereof. The application device for dialing a consumer-to-business phone using the data network, as described in claim 9, wherein the business service server further comprises a message computing module, wherein the message computing module can The IP address is either counted or timed by the number of times the data network is successfully transmitted, the time of transmission, or a combination thereof. For example, the application of the data network to call the consumer to the 099118287 form number A0101 page 29 / 34 page 0992032414-0 201145190 business phone application device, wherein the business service server further includes a storage The module can collect and store the information transmitted by the terminal application unit through voice or video or a combination of audio and video through the data network. 099118287 Form No. A0101 Page 30 of 34 0992032414-0