[go: up one dir, main page]

SG11202010701TA - Deep reinforcement learning methods and apparatuses for referral marketing - Google Patents

Deep reinforcement learning methods and apparatuses for referral marketing

Info

Publication number
SG11202010701TA
SG11202010701TA SG11202010701TA SG11202010701TA SG11202010701TA SG 11202010701T A SG11202010701T A SG 11202010701TA SG 11202010701T A SG11202010701T A SG 11202010701TA SG 11202010701T A SG11202010701T A SG 11202010701TA SG 11202010701T A SG11202010701T A SG 11202010701TA
Authority
SG
Singapore
Prior art keywords
apparatuses
reinforcement learning
learning methods
deep reinforcement
referral marketing
Prior art date
Application number
SG11202010701TA
Inventor
Jianshan He
Original Assignee
Advanced New Technologies Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Advanced New Technologies Co Ltd filed Critical Advanced New Technologies Co Ltd
Publication of SG11202010701TA publication Critical patent/SG11202010701TA/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G06Q30/0202—Market predictions or forecasting for commercial activities
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
    • G06Q40/08—Insurance
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
    • G06N3/00—Computing arrangements based on biological models
    • G06N3/004—Artificial life, i.e. computing arrangements simulating life
    • G06N3/006—Artificial life, i.e. computing arrangements simulating life based on simulated virtual individual or collective life forms, e.g. social simulations or particle swarm optimisation [PSO]
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
    • G06N3/00—Computing arrangements based on biological models
    • G06N3/02—Neural networks
    • G06N3/04—Architecture, e.g. interconnection topology
    • G06N3/044—Recurrent networks, e.g. Hopfield networks
    • G06N3/0442—Recurrent networks, e.g. Hopfield networks characterised by memory or gating, e.g. long short-term memory [LSTM] or gated recurrent units [GRU]
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
    • G06N3/00—Computing arrangements based on biological models
    • G06N3/02—Neural networks
    • G06N3/08—Learning methods
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
    • G06N3/00—Computing arrangements based on biological models
    • G06N3/02—Neural networks
    • G06N3/08—Learning methods
    • G06N3/092—Reinforcement learning
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0211—Determining the effectiveness of discounts or incentives
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0224—Discounts or incentives, e.g. coupons or rebates based on user history
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Game Theory and Decision Science (AREA)
  • Data Mining & Analysis (AREA)
  • Artificial Intelligence (AREA)
  • General Health & Medical Sciences (AREA)
  • Health & Medical Sciences (AREA)
  • Biomedical Technology (AREA)
  • Biophysics (AREA)
  • Computational Linguistics (AREA)
  • Evolutionary Computation (AREA)
  • Life Sciences & Earth Sciences (AREA)
  • Molecular Biology (AREA)
  • Computing Systems (AREA)
  • General Engineering & Computer Science (AREA)
  • Mathematical Physics (AREA)
  • Software Systems (AREA)
  • Technology Law (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
SG11202010701TA 2018-08-03 2019-06-18 Deep reinforcement learning methods and apparatuses for referral marketing SG11202010701TA (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CN201810879896.3A CN109003143A (en) 2018-08-03 2018-08-03 Recommend using deeply study the method and device of marketing
PCT/CN2019/091649 WO2020024715A1 (en) 2018-08-03 2019-06-18 Method and apparatus for carrying out recommendation marketing by means of deep reinforcement learning

Publications (1)

Publication Number Publication Date
SG11202010701TA true SG11202010701TA (en) 2020-11-27

Family

ID=64595253

Family Applications (1)

Application Number Title Priority Date Filing Date
SG11202010701TA SG11202010701TA (en) 2018-08-03 2019-06-18 Deep reinforcement learning methods and apparatuses for referral marketing

Country Status (5)

Country Link
US (1) US11210690B2 (en)
CN (1) CN109003143A (en)
SG (1) SG11202010701TA (en)
TW (1) TW202025043A (en)
WO (1) WO2020024715A1 (en)

Families Citing this family (47)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN109003143A (en) * 2018-08-03 2018-12-14 阿里巴巴集团控股有限公司 Recommend using deeply study the method and device of marketing
CN109087142A (en) * 2018-08-07 2018-12-25 阿里巴巴集团控股有限公司 Learn the method and device of progress cost of marketing control by deeply
CN109508426A (en) * 2018-12-21 2019-03-22 深圳市智搜信息技术有限公司 A kind of intelligent recommendation method and its system and storage medium based on physical environment
CN109493059A (en) * 2018-12-24 2019-03-19 深圳市元智汇科技有限公司 A kind of marketing strategy based on block chain determines method and system
CN111461468B (en) * 2019-01-02 2023-10-31 中国移动通信有限公司研究院 Data processing method and device, data node and storage medium
CN109741117B (en) * 2019-02-19 2024-08-06 贵州大学 Coupon issuing method based on reinforcement learning
CN110018869B (en) 2019-02-20 2021-02-05 创新先进技术有限公司 Method and device for displaying pages to users through reinforcement learning
CN109872226B (en) * 2019-02-25 2021-03-16 重庆锐云科技有限公司 Real estate marketing management method and device based on WeChat public number
CN111898019B (en) * 2019-05-06 2024-04-16 北京达佳互联信息技术有限公司 Information pushing method and device
CN110162703B (en) 2019-05-13 2024-08-20 深圳市雅阅科技有限公司 Content recommendation method, training device, content recommendation equipment and storage medium
CN110263136B (en) * 2019-05-30 2023-10-20 阿里巴巴集团控股有限公司 Method and device for pushing object to user based on reinforcement learning model
CN110188695B (en) * 2019-05-30 2021-09-07 北京百度网讯科技有限公司 Shopping action decision-making method and device
CN110363566A (en) * 2019-05-31 2019-10-22 口碑(上海)信息技术有限公司 Resource object distribution method, device, storage medium and computer equipment
CN110348897A (en) * 2019-06-29 2019-10-18 上海淇馥信息技术有限公司 Financial service product marketing method, apparatus and electronic equipment
CN110443633A (en) * 2019-07-05 2019-11-12 深圳壹账通智能科技有限公司 Matching process, device, computer equipment and the storage medium of excited data
CN112241894B (en) * 2019-07-16 2024-09-27 百度时代网络技术（北京）有限公司 Content delivery method, device and terminal
CN110543947B (en) * 2019-08-06 2023-06-30 创新先进技术有限公司 Rewarding resource issuing method and device based on reinforcement learning model
CN110599241A (en) * 2019-08-22 2019-12-20 深圳市元征科技股份有限公司 Marketing scheme recommendation method and device
CN110751524A (en) * 2019-10-22 2020-02-04 电子科技大学 Intelligent coupon dispatching method based on reinforcement learning
US11429869B2 (en) 2019-11-21 2022-08-30 International Business Machines Corporation Artificially intelligent interaction agent
CN111382359B (en) * 2020-03-09 2024-01-12 北京京东振世信息技术有限公司 Service policy recommendation method and device based on reinforcement learning, and electronic equipment
CN111611515B (en) * 2020-04-11 2023-03-21 上海淇玥信息技术有限公司 Page display method and device and electronic equipment
KR20230002390A (en) * 2020-04-28 2023-01-05 소니그룹주식회사 Machine learning system, machine learning apparatus and machine learning method
CN111651679B (en) * 2020-07-09 2023-07-11 支付宝(杭州)信息技术有限公司 Recommendation method and device based on reinforcement learning
CN112037018A (en) * 2020-09-01 2020-12-04 中国银行股份有限公司 Marketing method and device based on transaction behaviors of proxy payroll client
CN112749987A (en) * 2021-01-15 2021-05-04 大河(深圳)信息有限公司 Information promotion platform based on GPS positioning
CN115049418A (en) * 2021-03-09 2022-09-13 中国移动通信集团广东有限公司 Activity multidimensional marketing method, electronic equipment and storage medium
CN113408641B (en) * 2021-06-30 2024-04-26 北京百度网讯科技有限公司 Resource generation model training and service resource generation method and device
CN113435935B (en) * 2021-07-02 2022-06-28 支付宝(杭州)信息技术有限公司 Method and device for pushing rights
US11710180B2 (en) * 2021-08-27 2023-07-25 International Business Machines Corporation Reinforcement learning for credit limit optimizer
CN114036159A (en) * 2021-11-01 2022-02-11 上海浦东发展银行股份有限公司 Banking business information update method and system
CN114331518A (en) * 2021-12-22 2022-04-12 江苏银承网络科技股份有限公司 Data processing method and device, storage medium, and electronic device for marketing activities
CN114005014B (en) * 2021-12-23 2022-06-17 杭州华鲤智能科技有限公司 Model training and social interaction strategy optimization method
US20230230099A1 (en) * 2022-01-14 2023-07-20 Zoho Corporation Private Limited Goal-based next optimal action recommender
CN114529341A (en) * 2022-02-18 2022-05-24 西安恩耐博人工智能科技有限公司 Method for realizing decision-making intelligent robot by comprehensively applying artificial intelligence technology
CN114612250B (en) * 2022-03-10 2025-07-18 先进新星技术(新加坡)控股有限公司 Risk identification method and risk identification device
CN114692955A (en) * 2022-03-10 2022-07-01 东南大学 Taxi path planning method based on Markov decision and queuing theory
CN114862511B (en) * 2022-04-29 2024-12-03 浙江工业大学 A short video live marketing task recommendation method based on deep learning
TWI831287B (en) * 2022-07-12 2024-02-01 財團法人商業發展研究院 A target customer consumption preference behavior observation system and method
US20240028931A1 (en) * 2022-07-19 2024-01-25 OfferFit, Inc. Directed Acyclic Graph of Recommendation Dimensions
CN115953218A (en) * 2022-12-12 2023-04-11 中国银联股份有限公司 A marketing decision-making method, device and computer-readable storage medium for reinforcement learning
CN116071095A (en) * 2022-12-30 2023-05-05 度小满科技(北京)有限公司 Marketing strategy determination method, device, storage medium and program product
JP7481520B1 (en) * 2023-02-22 2024-05-10 楽天グループ株式会社 Advertisement distribution device, advertisement distribution method, and advertisement distribution program
CN118095401B (en) * 2024-04-29 2024-07-23 南京邮电大学 Method for accelerating post-state off-track strategy reinforcement learning training of warehouse storage
CN118537044B (en) * 2024-05-20 2024-11-22 一物一码数据(广州)实业有限公司 Method and system for generating activity plan based on artificial intelligence
CN118863937B (en) * 2024-06-14 2025-01-07 南京五九盾科技有限公司 A targeted marketing method for private domain traffic platform based on user purchase frequency analysis
CN119579218A (en) * 2025-02-07 2025-03-07 深圳市优讯云计算有限公司 Intelligent dynamic push method, device, equipment and medium based on marketing canvas

Family Cites Families (20)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7895076B2 (en) * 1995-06-30 2011-02-22 Sony Computer Entertainment Inc. Advertisement insertion, profiling, impression, and feedback
US20050071223A1 (en) * 2003-09-30 2005-03-31 Vivek Jain Method, system and computer program product for dynamic marketing strategy development
US8150662B2 (en) * 2006-11-29 2012-04-03 American Express Travel Related Services Company, Inc. Method and computer readable medium for visualizing dependencies of simulation models
US9898767B2 (en) * 2007-11-14 2018-02-20 Panjiva, Inc. Transaction facilitating marketplace platform
US20090132365A1 (en) * 2007-11-15 2009-05-21 Microsoft Corporation Search, advertising and social networking applications and services
CN102033883B (en) * 2009-09-29 2016-03-02 阿里巴巴集团控股有限公司 A kind of method, Apparatus and system improving data transmission speed of website
US20120197709A1 (en) * 2011-02-01 2012-08-02 Timothy Kendall Mobile Advertisement with Social Component for Geo-Social Networking System
JP2015004848A (en) * 2013-06-21 2015-01-08 ソニー株式会社 Information processing apparatus, communication system, and information processing method
CN105765617A (en) * 2013-07-12 2016-07-13 阿库托公司 Mobile advertising
US20150379497A1 (en) * 2014-06-27 2015-12-31 Miguel Florez System, device, and method for self-checkout shopping
WO2016162863A1 (en) * 2015-04-08 2016-10-13 Adi Analytics Ltd. Qualitatively planning, measuring, making effecient and capitalizing on marketing strategy
CN107274201A (en) * 2016-04-07 2017-10-20 滴滴（中国）科技有限公司 Marketing method, the apparatus and system drawn a portrait based on user
US20180060901A1 (en) * 2016-08-15 2018-03-01 Perry Lyndon-James Networked System and Method for Increasing Brand Awareness and Data Collection Using Gamification
CN106529996A (en) * 2016-10-24 2017-03-22 北京百度网讯科技有限公司 Deep learning-based advertisement display method and device
CN108230057A (en) * 2016-12-09 2018-06-29 阿里巴巴集团控股有限公司 A kind of intelligent recommendation method and system
CN108228579A (en) * 2016-12-09 2018-06-29 阿里巴巴集团控股有限公司 Network interaction system
CN106845817A (en) * 2017-01-11 2017-06-13 清华大学 Online strengthening learns transaction system and method
CN106971321B (en) * 2017-04-06 2021-01-08 百度在线网络技术（北京）有限公司 Marketing information pushing method, marketing information pushing device, marketing information pushing equipment and storage medium
CN107844988A (en) * 2017-09-15 2018-03-27 南京安讯科技有限责任公司 A kind of intelligent marketing system excavated based on big data with geographical position matching
CN109003143A (en) * 2018-08-03 2018-12-14 阿里巴巴集团控股有限公司 Recommend using deeply study the method and device of marketing

Also Published As

Publication number Publication date
CN109003143A (en) 2018-12-14
US11210690B2 (en) 2021-12-28
WO2020024715A1 (en) 2020-02-06
TW202025043A (en) 2020-07-01
US20210049632A1 (en) 2021-02-18

Similar Documents

Publication Publication Date Title
SG11202010701TA (en) Deep reinforcement learning methods and apparatuses for referral marketing
SG11202010221WA (en) Marketing Method And Apparatus Based On Deep Reinforcement Learning
ZA202105676B (en) Anti-trem2 antibodies and related methods
SG11202005592QA (en) Financing Methods and Apparatuses
IL272218A (en) Anti-sirp-alpha antibodies and related methods
GB2593312B (en) Area construction method
SG11202103661XA (en) Inter prediction method and apparatus
ZA201901173B (en) Information transmission method and information transmission apparatus
SG11202100063YA (en) Inter prediction method and apparatus
GB201603692D0 (en) Fixing apparatus and method
BR112016026939A2 (en) apparatus and method.
SG11202010564YA (en) Method and apparatus of deep reinforcement learning for marketing cost control
DK3547772T3 (en) DATA TRANSMISSION METHOD AND APPARATUS
SG11202011126VA (en) Methods and apparatuses for transmitting information
GB201819415D0 (en) Microfluidic apparatus and method
IL268209A (en) Methods for identifying and using small rna predictors
BR112017021861A2 (en) Data transmission method and apparatus
EP3558778A4 (en) SLIP CONTROL METHOD AND ARRANGEMENT FOR A DRIVELINE
GB201713754D0 (en) Fixing apparatus and method
IL265460B (en) Method and apparatus for transmitting information
GB201801922D0 (en) Surrogate neck and method
GB201817362D0 (en) Circuitry and method
GB201815111D0 (en) Analysis method
PT3668146T (en) Information transmission method and apparatus
GB201805872D0 (en) Method and assembly