RU32904U1 - ADVERTISING UNIT - Google Patents

Description

ADVERTISING UNIT

The utility model relates to advertising and information equipment, and relates, in particular, to the design of advertising, textual, or character-symbolic information carriers suspended from supporting elements. In the framework of this utility model, information media are considered that serve as indicators of the location of objects (enterprises) in the service sector (metal repair, watch repair, shoe repair, atelier, laundry, tire fitting, car washing, etc.).

Known information and advertising block containing attached to the supporting surface of the main frame made of a hollow box of a given shape around the perimeter, on which are mounted frontally placed walls, at least one of which is intended for applying information and advertising information, and nodes for attaching the frame to the support surface (RU, certificate for utility model No. 24586, G09F 13/00, publ. 10.08.2002).

The disadvantage of this unit is that it is a structure designed to reflect highlighted information on a traditionally used rectangular field. A feature of any information field is its ability to convey this information to the consumer. If several advertising and information media with

identical information fields, then the consumer needs to read them all until he finds the required information. This takes time and is not always convenient, for example, for drivers of vehicles who sometimes do not even have a minute to get the information they need while driving. This is especially true for information that is complementary to traffic signs and reflects the location of certain objects.

IPC: G09F 13/00

from the point of view of accessibility, both in terms of information saturation and perception, information blocks should be distinguished by their design from the variety of forms of execution of other information carriers. It is noted that psychologically the consumer is able to distinguish from the array of visible information that which has certain distinctive inherent external signs. Setting the consumer's attention on the search for an object with these signs allows one to deduce from the field of vision those objects that, according to the consumer himself, cannot carry the information he needs. This reduces the time to search and obtain the required information. The property of distinguishing from a variety of objects one that has bright features unlike other objects is the basis for creating information and advertising blocks according to a real utility model.

This useful model is aimed at solving the technical problem of creating an information block, in which the function of pointing to a field carrying information about the type or type of an object or its location is clearly highlighted. The technical result achieved in this case is to increase the information content and effectiveness of information and advertising blocks.

The specified technical result is achieved by the fact that in the information and advertising block containing the main frame attached to the supporting surface, made of a hollow box of a given shape around the perimeter, on which frontally placed walls are fixed, at least one of which is intended for applying information and advertising information , and nodes for attaching the frame to the supporting surface, at least one of the frontally placed walls is made of two interconnected surfaces, the first of otorrhea performed in terms of a plane geometric figure and is a field for applying text and graphical information and a second surface in a predetermined shape is flat plane coinciding with the plane of the first

surface, or volumetric and represents a field for applying symbolic and / or textual information, while the second of the surfaces is located outside the dimensions of the first surface or part of the second surface is located outside the dimensions of the first surface, and the shape of the frame along the perimeter follows the contour of interconnected surfaces of the specified the walls.

It is possible that the second frontally placed wall can be made flat, serve as a support for fixing internal illumination lamps on it, while carrying nodes for attaching the frame to the supporting surface. In this embodiment, the backlight can be attached not to a flat wall, but to the walls of the frame.

In another embodiment, the second frontal wall can be made repeating the design of the first frontal wall, and the internal illumination lamps can be attached to the walls of the frame or these lamps can be mounted on a panel placed between the frontal walls and fixed to the frame walls.

The first surface of the first frontally placed wall can be made in the form of a polygon, or a circle, or an oval, and BTOpaiR the surface of this wall can be made in relief.

Both surfaces of the first frontally placed wall can be made in the form of separate parts or made in the form of a single part.

The nodes for attaching the frame to the supporting surface may be a length-adjustable crown, attached at one end to the frame and carrying clamps at the other end.

These features are significant and interconnected with the formation of a stable set of essential features sufficient to obtain the desired technical result.

This useful model is illustrated by specific examples, which, however, are not the only possible ones, but clearly demonstrate the possibility of achieving the desired technical result.

In FIG. 1 - a general view of the information and advertising block;

FIG. 2 - shows the fastening of the advertising block on the supporting surface, the front front wall is removed;

FIG. 3 - shows an example of fixing the backlight inside the frame.

FIG. 4 - frame information and advertising block of FIG. 2;

According to this utility model, the information and advertising block (Fig. 1) serves as a guideline, indicates the location of objects (enterprises) in the service sector (metal repair, watch repair, shoe repair, atelier, laundry, tire fitting, car washing, etc.). The block is intended to reflect the type of activity of the enterprise with pictorial symbols understandable to the consumer, both with the use of textual explanations and without them. The block is made in the form of a three-dimensional structure.

The information and advertising block contains a frame 2 attached to the supporting surface 1, made of a hollow box-shaped of a given shape around the perimeter. The frame can be made, for example, of elements of a metal profile, which allows, by connecting the individual elements of this profile, to obtain a frame frame lightweight (Fig. 3, 4). The frame is a power element for holding the frontally mounted walls 3 hung on it. Frontal walls 3 are mounted on the frame by known methods. The frame is attached to the supporting surface by means of nodes 4.

At least one of the walls 3 is intended for applying informational and advertising information. The specified wall 3 (Fig. 1) is made of two surfaces 5 and 6 connected by themselves, the first 5 of which are made in plan in the form of a flat geometric figure.

for example, a pentagon, and is a field for applying textual and graphic information. The second surface 6 of a given shape in plan can be performed in the following versions:

- a plane coinciding with the plane of the first surface 5

-volume (curved, concave).

Thus, the second surface can be located both in the plane of the first surface and be offset relative to the plane of the first surface. In FIG. 1 shows an example according to which the second surface is flat, but molded as a separate platform, raised by molding above the plane of the first surface.

The second surface 6 is a field for applying symbolic and / or textual information and can be embossed. For example, a symbol reflecting the type of activity of an enterprise may be depicted on the second surface. Symbols can be flat or embossed.

The second surface is located either outside the dimensions of the first surface (an example is not shown) or a part of the second surface is located outside the dimensions of the first surface (Fig. 1), and the shape of the frame along the perimeter follows the contour of the interconnected surfaces of the specified wall.

Thus, the information surface of the frontally placed wall consists of two fields:

1. The text-graphic field — this is the background field — is made in the form of a flat geometric figure (polyhedron, circle, oval).

2. the field for applying symbolic and / or textual information is the main information field - it contains an image of a symbol and / or text reflecting the target information (type of activity of the enterprise, etc.)

Variants of the ratio of the background and the main information fields:

- the main information field goes beyond the dimensions of the background field, both in its plane and along the contour;

- The main information field goes beyond the dimensions of the background field only along the contour.

To enhance visual perception, the background and main information fields have contours outlined in color.

Both surfaces of the first frontally placed wall (background and main information fields) can be made in the form of a single part (for example, by vacuum molding) or as separate elements fastened together.

At night, the information and advertising block can be lit due to internal illumination (backlight is located inside the cavity of the volume unit) or due to external backlight (backlight of the fields of the frontally located walls are located on the outside of the block).

For daytime use, this unit may not have a backlight and may be unlit.

Depending on the example of execution, the block can be executed in the following variants of execution.

1. On the front side of the block, a frontal wall with two information fields (background and main information fields) is fixed on the frame, the back wall is flat. The specified second (rear) wall can be made with the possibility of fixing the backlight on it or the backlight can be attached to the walls of the frame.

The obtained one-sided information and advertising block is intended for viewing on one side, has one information surface (side) and a flat back side connected to it. With the small dimensions of a one-sided information and advertising block

the power element and the mounting point of the backlight (when performing with internal illumination) is the flat back side. For large dimensions, the power element and the place of fastening of the backlight (when performing with internal illumination) is a flat back side and a metal frame.

2. On the front side of the block, a frontal wall with two information fields is fixed on the frame, the second frontally located wall (rear wall) is made repeating the design of the first frontal wall.

The backlight is attached to the walls of the frame or the backlight is fixed to the panel 7, located between the frontally placed walls and fixed to the walls of the frame 2. In the places where the lamps are fixed, slots are made on the panel 7 to ensure that the light flux enters both front walls 3.

The obtained two-sided information and advertising block is intended for viewing from two sides; it has two information surfaces that mirror each other. The connection of the information surfaces (sides) of the two-sided information and advertising block is carried out on a supporting metal frame, which is a power element and a place for fastening the backlight (when executed with internal lighting).

The block can be attached to the supporting surface as follows:

- brackets attached to a support or building (structure) (for this method of attachment, the nodes for attaching the frame to the supporting surface are length-adjustable brackets 8, attached at one end to the frame (for example, by means of bolts) and carrying clamps 9 at the other end;

by hanging to any supporting element (bracket, ceiling, beam, etc.);

-by placing on a rack;

- by attaching directly with the flat back side to the bearing surface (for one-sided blocks).

This utility model is industrially applicable, since it is built on a new division of information fields that carry information of different semantic purposes, while maintaining the possibility of its implementation through the use of traditional technologies for the manufacture of metal frames and hanging polymer decorative panels.

Claims (12)

1. An information and advertising block comprising a frame attached to a supporting surface, made of a hollow box of a given shape around the perimeter, on which frontally placed walls are fixed, at least one of which is intended for applying information and advertising information, and nodes for attaching the frame to a supporting surface, characterized in that at least one of the frontally placed walls is made of two interconnected surfaces, the first of which is made in plan in the form of a flat metric figure and represents a field for applying textual and graphic information, and the second surface of a given shape in plan is made flat, coinciding with the plane of the first surface, or three-dimensional and represents a field for applying symbolic and / or textual information, while the second of the surfaces is located outside the dimensions of the first surface or part of the second surface is located outside the dimensions of the first surface, and the shape of the frame around the perimeter is made repeating the contour of interconnected surfaces her specified wall. 2. The block according to claim 1, characterized in that the second frontally placed wall is made flat. 3. The block according to claims 1 and 2, characterized in that said second wall is configured to fix backlight lamps on it. 4. The block according to claims 1 and 2, characterized in that the backlight is attached to the walls of the frame. 5. The block according to claim 1, characterized in that the second frontally placed wall is made repeating the design of the first frontally placed wall. 6. The unit according to claims 1 and 5, characterized in that the backlight is fixed to a panel located between the frontally located walls and mounted on the frame walls. 7. The block according to claim 1, characterized in that the first surface of the first frontally placed wall is made in the form of a polygon, or circle, or oval. 8. The block according to claim 1, characterized in that the second surface of the first frontally placed wall is embossed. 9. The block according to claim 1, characterized in that both surfaces of the first frontally placed wall are made in the form of one part. 10. The block according to claim 1, characterized in that the illumination lamps of the fields of the frontally located walls are located on the outside of the block. 11. The block according to claims 1 and 2, characterized in that the nodes for attaching the frame to the supporting surface are made on the second frontally placed wall. 12. The block according to claim 1, characterized in that the nodes for attaching the frame to the supporting surface are length-adjustable brackets attached at one end to the frame and carrying clamps at the other end.