RU2630380C2 - System and advertising push method (push) based on home gateway - Google Patents

Abstract

FIELD: physics.

SUBSTANCE: method is based on a home gateway, uses optical communication techniques, in particular to the push-up PUSH sphere of advertising When a user searches for relevant advertising content by keyword, the advertisement platform searches for the URL of the corresponding resources containing the specified keywords, generates content pages, and returns to the browser of the terminal user. The advertising platform selects home gateway equipment that has searched for the specified keywords, using the redirection mechanism, forces the user to visit advertising pages with content saved by the module of new buffers of the advertising content of the gateway. The present invention will allow the accurate pushing (PUSH) of advertising, avoiding the disadvantages existing in the existing advertising system, such as spam advertising, unnecessary advertising, etc, to create the most effective form of advertising based on user needs and display to users as an advertisement only those content that really interests them, that it is possible to achieve a win-win for the advertiser and terminal equipment.

EFFECT: increasing the reliability of the provided advertising on the user's request.

9 cl, 5 dwg

Description

FIELD OF TECHNOLOGY

The present invention relates to optical communication technology, in particular to the field of push (PUSH) advertising, in more detail, to a system and method of push (PUSH) advertising based on a home gateway.

BACKGROUND

Home gateway equipment, like a door and a bridge connecting a home internal and external network, is the main equipment for a provider developing home digital services, it supports remote control, maintenance, diagnostics and software updates, provides services for the integration of three data networks, voice speech, IPTV, etc., as a general access to Internet resources for users, the home gateway has the most favorable conditions for accurate push (PUSH) advertising.

But the available push technology (PUSH) for advertising mainly uses television, print media and various mobile terminal equipment to send advertising messages to users, but they rarely use home gateway equipment. Moreover, the applied form of advertising does not identify the actual needs of users who receive advertising messages, which leads to the fact that all the specified advertisements are sent without taking into account the needs of users, and most of them are redundant and ineffective, disgust users, and therefore cannot bring the advertiser and users win-win.

SUMMARY OF THE INVENTION

In connection with the aforementioned existing disadvantages of the available technology, the aim of the present invention is to provide a system and method for pushing (PUSH) advertising based on a home gateway, which will allow targeted sending of advertising messages to interested users according to their search queries.

To achieve the above objectives, the present invention provides a system and method of pushing (PUSH) advertising based on a home gateway, including terminal equipment, home gateway equipment, access network, carrier network, service platforms. The terminal equipment through the home gateway equipment is connected to the access network and the network of the telecom operator, connecting to the Internet and service platforms. And the indicated service platforms contain advertising platforms, which include: The cluster management module, designed to process key requests made by terminal equipment; The keyword search module, designed for in the search database of relevant resources containing the specified keywords, if found, it returns the URL of the corresponding resources; A resource processing module designed to respond to requests for resource URLs from a user and push relevant web pages and streaming media to terminal equipment; Resource management module for loading, deleting and managing advertising resources; The aforementioned home gateway equipment, in addition to the standard home gateway system, also includes: An in-depth packet inspection module designed to check data packets for the contents of search queries and retrieve the relevant keywords; Keyword optimization module designed to optimize keywords; Policy module designed to determine the push policy (PUSH) of advertising from home gateway equipment to terminal equipment; A module for buffering advertising content, designed to buffer the contents of pages requested the previous time and push the corresponding contents to the terminal equipment; Communication module, mainly intended for communicating with advertising platforms.

The aforementioned relevant content, based on the indicated technical solution, pushed by the advertising content buffering module, is stored in the memory of the home gateway equipment, but, in particular, the streaming content associated with the video is not written to the cache, but remains as a URL, and the request corresponding resources is initiated by the user with a mouse click.

The present invention provides a system and method for pushing (PUSH) advertising based on a home gateway, which comprises: Method for pushing (PUSH) advertising for key user requests, when a user searches for keywords in the terminal equipment browser, the aforementioned advanced packet inspection module retrieves key words, and sends them to the keyword optimization module, which in the local list of optimized keywords searches for relevant keywords, and uses the river buffering module llama content to search for relevant content, if found, then returns to the policy module, which according to predefined policies returns the corresponding contents to the browser of the terminal equipment; if no content is found, then the communication module launches a key request to the advertising platform, which searches for the URLs of the corresponding resources containing the given keywords, generates content pages, and returns them to the advertising content buffer module of the home gateway equipment, while updating the module’s cache buffering advertising content, and according to predefined policies returns the corresponding content to the terminal user's browser; The method of pushing (PUSH) advertising at the initiative of the advertising platform, the advertising platform, according to its specified policies, searches for keywords, selects home gateway equipment that searches for the specified keywords, and initiates a connection with it for pushing (PUSH) advertising; to receive advertising content, the home gateway equipment updates the advertising content buffering module, activates the policy module for policy selection, and, according to the local policies set, launches an in-depth packet inspection module to monitor the user's request for an Internet connection, and using the redirection mechanism forces the user to visit advertising pages with the contents saved by the module for buffering new advertising content of the gateway.

The aforementioned method of pushing (PUSH) advertising on key user requests, based on the indicated technical solution, with the following sequence: S11. When a user searches for keywords in the browser of terminal equipment, the in-depth packet inspection module analyzes all messages; S12. Determines whether the specified keywords are included in the above messages; if not, proceeds to S13; if so, go to S14; S13. Additional processing is not required; S14. Retrieves keywords, and passes them to the keyword optimization module; S15. Upon receipt of the transmitted keywords, the keyword optimization module starts a search for the relevant keywords in the local list of optimized keywords, if not found, proceeds to S16; if found, proceeds to S17; S16. The keyword optimization module uses the communication module to conduct key queries to the advertising platform, proceeds to S19; S17. Passing to the push push (PUSH) step of the advertisement, the module for buffering advertising contents by the requested keywords in the local memory searches for the contents matching the keywords, if found, goes to S18; if not, then proceeds to S19; S18. Returns the found contents to the policy module, which according to predefined policies returns them to the terminal equipment browser; S19. The advertising content buffering module transmits keywords to the communication module, which launches key requests to the advertising platform, and the transaction platform of the advertising platform searches, searches for the URLs of the corresponding resources containing the specified keywords, generates content pages, and returns them to the home gateway equipment for updating the cache - memory module for buffering advertising content; S20. According to predefined policies, returns the corresponding contents to the terminal user's browser.

The aforementioned predefined policies based on the indicated technical solution include periodic push (PUSH) of advertisements, push (PUSH) of advertisements during the first search or in the user's free time.

The aforementioned policy module, based on the indicated technical solution, returns search results for key queries to the terminal equipment browser, when a user clicks a link to content pages to send a resource request to an advertising platform, it displays advertising content in the terminal equipment browser.

The above-mentioned advertising content based on the indicated technical solution includes web pages, video and audio clips.

The above-mentioned method of pushing (PUSH) advertising on the initiative of an advertising platform, based on the indicated technical solution, with the following sequence: S31. According to its specified policies, the advertising platform searches for keywords, selects home gateway equipment that has shown interest in the given keywords, and initiates a connection for pushing (PUSH) advertising content with it; S32. Upon receipt of the aforementioned advertising content, the home gateway equipment updates the advertising content buffering module and employs a policy module to make a policy selection; S33. The policy module, according to its specified policies, launches the in-depth packet inspection module; S34. The in-depth packet inspection module, upon detection of a user’s request to connect to the Internet, using the redirection mechanism, forces the user to visit advertising pages with the contents saved by the module for buffering new advertising contents of the gateway and pushes (PUSH) advertising to the terminal user. The aforementioned predefined policies of the advertising platform, based on the indicated technical solution, include the first connection of the terminal equipment to the power grid or the equipment is inoperative.

The positive effects of the present invention are that it will allow for accurate push (PUSH) advertising, avoid the disadvantages existing in the current advertising system, such as spam advertising, unnecessary advertising, etc., create the most effective form of advertising based on the needs of the user, and display to users in the form of an advertisement only those content that they are really interested in, that it is possible to achieve win-win for the advertiser and terminal equipment.

BRIEF DESCRIPTION OF THE FIGURES

FIG. 1: A diagram illustrating an ad push system (PUSH) based on a home gateway in the practice of the present invention;

FIG. 2: A diagram of the home gateway equipment shown in FIG. one;

FIG. 3: The layout of the advertising platform shown in FIG. one;

FIG. 4: Flowchart illustrating a push push (PUSH) ad sequence for key user requests;

FIG. 5: Flowchart illustrating an advertising push push (PUSH) flow of an advertising platform driven initiative.

SPECIFIC EMBODIMENTS FOR CARRYING OUT THE INVENTION

Embodiments of the present invention will be described in detail below with reference to the figures.

FIG. 1 illustrates an ad push system (PUSH) based on a home gateway according to the present invention, including terminal equipment, home gateway equipment, access network, carrier network, service platforms, terminal equipment is connected to the access network and operator network via the home gateway equipment communications that contain the Internet and private networks are also associated with service platforms, and service platforms include an advertising platform, voice platform, IPTV platform, etc.

As in FIG. 3 shows that the advertising platform includes: a cluster management module, a keyword search module, a resource processing module, and a resource management module. The cluster management module is designed to process key requests made by the terminal equipment, process clusters, load sharing during processing by sending subsequent user requests to the selected transaction block for processing. The keyword search module is designed for in the search database of the corresponding resources containing the given keywords, under the corresponding resources are meant the resources associated with the given keywords; if found, returns the URL of the corresponding resources. The resource processing module is designed to respond to requests for resource URLs from the user, and push relevant web pages and streaming multimedia to the terminal equipment. The resource management module is intended for downloading advertising resources, deleting them, managing them, etc., advertising resources, including, but not limited to files like web pages, audio-video clips, etc., as well as providing resource search work, and related operations.

As in FIG. 2 shows the aforementioned home gateway equipment includes a standard home gateway system, an in-depth packet inspection module (DPI module), a keyword optimization module (key module), a policy module, an advertising content buffering module (Cache module), and a communication module ( comm module). The in-depth packet checking module is designed to check data packets for the content of search queries; The keyword optimization module is designed to optimize keywords; The policy module is designed to determine the push policy (PUSH) of advertising from home gateway equipment to the terminal; The communication module is mainly designed to communicate with advertising platforms; The module for buffering advertising content is designed to buffer the content of the pages requested the previous time and push the corresponding content to the terminal equipment. The aforementioned relevant contents pushed by the advertising content buffering module are stored in the memory of the home gateway equipment, but, in particular, the streaming contents associated with the video are not stored in the cache, but remain in the form of URLs, and the request for the corresponding resources is initiated by the user with a mouse click .

The push method (PUSH) of an advertisement based on the home gateway according to the present invention comprises a push method (PUSH) of advertisements for key user requests and a push method (PUSH) of advertisements initiated by the advertising platform.

Push (PUSH) method of advertising for user's key queries: When a user searches for keywords in the terminal equipment browser, the aforementioned in-depth packet checking module retrieves keywords and sends them to the keyword optimization module, which searches for relevant keywords in the local list of optimized keywords words, and uses the module for buffering advertising content to search for relevant content, if found, then returns it to the policy module, and before no specify policies returns results contents browser terminal equipment; if no content is found, then the communication module launches a key request to the advertising platform, which searches for the URLs of the corresponding resources containing the given keywords, generates content pages, and returns them to the advertising content buffer module of the home gateway equipment, while updating the module’s cache buffering advertising content, and according to predefined policies returns the corresponding content to the terminal user's browser.

The pushing method (PUSH) of advertising on the initiative of the advertising platform: the advertising platform, based on its specified policies, searches for keywords, selects home gateway equipment that searches for the specified keywords, and initiates a connection with it for pushing (PUSH) advertising; Upon receipt of advertising content, the home gateway equipment updates the advertising content buffering module, activates the policy module to conduct policy selection, and, according to local policies, launches an in-depth packet inspection module to monitor the user's request for an Internet connection, and using the redirection mechanism forces the user to visit advertising pages with the contents saved by the module for buffering new advertising content of the gateway.

FIG. 3 is a flowchart illustrating an ad push push sequence (PUSH) for key user requests:

S11. When a user searches for keywords in the terminal equipment browser, the in-depth packet inspection module of the home gateway equipment analyzes all messages;

S12. Determines whether the specified keywords are included in the above messages; if not, proceeds to S13; if so, go to S14;

S13. Additional processing is not required;

S14. Retrieves keywords, and passes them to the keyword optimization module;

S15. Upon receipt of the transmitted keywords, the keyword optimization module starts a search for the relevant keywords in the local list of optimized keywords, if not found, proceeds to S16; if found, proceeds to S17;

S16. The keyword optimization module uses the communication module to conduct key queries to the advertising platform, proceeds to S19;

S17. Passing to the push push (PUSH) step of the advertisement, the module for buffering advertising contents by the requested keywords in the local memory searches for the contents matching the keywords, if found, proceeds to S18; if not, then proceeds to S19;

S18. Returns the found contents to the policy module, which according to predefined policies returns them to the terminal equipment browser; Predefined policies include periodic push (PUSH) advertising, push (PUSH) advertising on the first search or user’s free time, etc. In case of interest, the user can click links in the content pages, sending a resource request to an advertising platform that displays advertising content to the user in the terminal user's browser, and the operation to display ads is completed. Advertising content includes web pages, video and audio clips, etc.

S19. The advertising content buffering module transmits keywords to the communication module to launch key requests to the advertising platform, which, upon receiving requests through the cluster management module, sends them to the server with a relatively small load for further processing. The transactional server of the advertising platform searches for keywords, and searches for the URLs of the corresponding resources containing the specified keywords, generates content pages, and returns them to the home gateway equipment to update the cache of the advertising content buffering module so that the next display of terminal content equipment does not take place advertising platform; The cache memory of the advertising content buffering module has a volume limit and is updated with the corresponding algorithm.

S20. According to predefined policies, returns the corresponding contents to the terminal user's browser.

FIG. 4 is a flowchart illustrating an ad push push sequence (PUSH) initiated by an advertising platform:

S31. An advertising platform, according to its predetermined policies, for example, for pushing (PUSH) or updating an advertisement for a certain product, searches for keywords, selects home gateway equipment that has shown interest in the given keywords, and initiates a connection with it for pushing (PUSH ) advertising content;

S32. Upon receipt of the aforementioned advertising content, the home gateway equipment updates the advertising content buffering module and employs a policy module to make a policy selection;

S33. The policy module, according to its predetermined policies, for example, when the terminal equipment is first connected to the mains or when the equipment is inoperative, starts the advanced packet inspection module;

S34. The in-depth packet inspection module, upon detection of a user’s request to connect to the Internet, using the redirection mechanism, forces the user to visit advertising pages with the contents saved by the module for buffering new advertising contents of the gateway and pushes (PUSH) advertising to the terminal user.

However, the present invention is not limited to the above embodiments, and various improvements and refinements based on the technical ideas of the present invention made by technical experts in this field are also within the protection scope of the present invention. The contents described without details in the “Description of the invention” relate to techniques well known to those skilled in the art.

Claims (36)

1. The push system of advertising (PUSH) based on the home gateway includes terminal equipment, home gateway equipment, access network, carrier network, service platforms, while terminal equipment is connected through the home gateway equipment to the access network and network of the carrier connecting to the Internet and service platforms, characterized in that the aforementioned service platforms contain advertising platforms, which include: cluster management module designed to process key requests made by terminal equipment; a keyword search module for searching the database of relevant resources containing the specified keywords; if found, it returns the URL of the corresponding resources; a resource processing module for responding to resource URL requests from a user and pushing relevant web pages and streaming media to terminal equipment; resource management module for loading, deleting and managing advertising resources; moreover, the aforementioned home gateway equipment, in addition to the standard home gateway system, also includes: module for in-depth packet checking, designed to check data packets for the content of search queries and retrieve the relevant keywords; keyword optimization module designed to optimize keywords; a policy module designed to determine the push policy (PUSH) of advertising from home gateway equipment to terminal equipment; an advertising content buffering module for buffering the contents of pages requested the previous time and pushing the corresponding contents to the terminal equipment; communication module, mainly intended for communicating with advertising platforms. 2. The push system (PUSH) of advertising based on a home gateway according to claim 1, characterized in that the above-mentioned respective contents pushed by the advertising content buffering module are stored in the memory of the home gateway equipment, but, in particular, the streaming contents associated with video, they are not written to the cache, but remain in the form of URLs, and the request for the corresponding resources is initiated by the user with a mouse click. 3. The push method (PUSH) of advertising, based on the home gateway and system according to claim 1, characterized in that it contains: a way to push (PUSH) advertising on user's key queries, while when a user searches for keywords in the terminal equipment browser, the aforementioned package in-depth check module retrieves keywords and sends them to the keyword optimization module, which searches for relevant keywords in the local list of optimized keywords words and uses the module for buffering advertising content to search for relevant content, if found, it returns to the policy module, and minutes to specify policies returns results contents browser terminal equipment; if no content is found, then the communication module launches a key request to the advertising platform, which searches for the URLs of the corresponding resources containing the specified keywords, generates content pages and returns them to the buffer module for advertising content of the home gateway equipment, while updating the cache memory of the buffer module advertising content and according to predefined policies returns the corresponding content to the terminal user's browser; the way to push (PUSH) advertising on the initiative of the advertising platform, while the advertising platform, according to its specified policies, searches for keywords, selects home gateway equipment that searches for the specified keywords, and initiates a connection with it for push (PUSH) advertising; moreover, upon receipt of advertising content, the home gateway equipment updates the advertising content buffering module, activates the policy module for policy selection, and, according to the local policies set, launches an in-depth packet checking module to monitor the user's request for an Internet connection, and using the redirect mechanism forces the user to visit advertising pages with contents saved by the module for buffering new advertising content of the gateway. 4. The method of pushing (PUSH) advertising based on a home gateway according to claim 3, characterized in that the aforementioned method of pushing (PUSH) advertising for key user requests has the following sequence of operations: S11) when a user searches for keywords in the terminal equipment browser, the in-depth packet inspection module analyzes all messages; S12) determines whether the specified keywords are included in the above messages; if not, proceeds to S13; if so, go to S14; S13) no additional processing required; S14) extracts keywords and passes them to the keyword optimization module; S15) upon receipt of the transmitted keywords, the keyword optimization module starts a search for the corresponding keywords in the local list of optimized keywords, if not found, proceeds to S16; if found, proceeds to S17; S16) the keyword optimization module uses the communication module to conduct key queries to the advertising platform, proceeds to S19; S17) proceeding to the push push (PUSH) step of the advertisement, the module for buffering advertising contents by the requested keywords in the local memory searches for contents matching the keywords, if found, proceeds to S18; if not, then proceeds to S19; S18) returns the found contents to the policy module, which according to the predefined policies returns the corresponding contents to the terminal equipment browser; S19) the advertising content buffering module transmits keywords to the communication module, which launches key queries to the advertising platform, and the transaction platform of the advertising platform searches and finds the URLs of the corresponding resources containing the specified keywords, generates content pages and returns them to the home gateway equipment for updating the cache - memory module for buffering advertising content; S20) according to predefined policies returns the corresponding contents to the terminal user's browser. 5. The method of pushing (PUSH) advertising based on a home gateway according to claim 4, characterized in that the aforementioned predefined policies include includes periodic push (PUSH) advertising, push (PUSH) advertising during the first search or in the user's free time. 6. The method of pushing (PUSH) advertising based on a home gateway according to claim 4, characterized in that the aforementioned policy module returns search results for key requests to the terminal equipment browser when a user clicks a link to content pages to send a resource request to the advertising platform and it displays advertising content in the browser of the terminal equipment. 7. The method of pushing (PUSH) advertising based on a home gateway according to claim 6, characterized in that the aforementioned advertising content contains web pages, video and audio clips. 8. The method of pushing (PUSH) advertising based on a home gateway according to claim 3, characterized in that the above-mentioned method of pushing (PUSH) advertising on the initiative of an advertising platform has the following sequence of operations: S31) according to its specified policies, the advertising platform searches for keywords, selects home gateway equipment that has shown interest in the given keywords, and initiates a connection for pushing (PUSH) advertising content with it; S32) upon receipt of the aforementioned advertising content, the home gateway equipment updates the advertising content buffering module and activates the policy module to make a policy selection; S33) the policy module, according to its specified policies, launches the in-depth packet inspection module; S34) an in-depth packet checking module when a user requests an Internet connection is detected, using the redirection mechanism, forces the user to visit advertising pages with content saved by the module for buffering new advertising contents of the gateway and pushes (PUSH) ads to the terminal user. 9. The method of pushing (PUSH) advertising based on a home gateway according to claim 8, characterized in that the aforementioned predetermined policies of the advertising platform include first connecting terminal equipment to the mains or finding the equipment inoperative.

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