RU2667374C1 - Advertising materials displaying system and method - Google Patents

Abstract

FIELD: images forming devices.SUBSTANCE: invention relates to the content displaying systems. Technical result is achieved by the content creation in the content creation and content management module by the user; the content exchange by means of a content exchange module between users and / or, by at least one system module in the content creation and content management module, where the content includes content from at least one content exchange module, wherein the first user content comprises part of the second user content, and the second user content comprises part of the first user content and the second user content included portion displays number in the first display unit is calculated based on the first user content included portion displays number in the second display unit, taking into account of the user devices number defined by the first display unit and the second display unit; transfer of the said content to the advertising module and / or to the node module by means of the content creation and content management module, unless its verification is required.EFFECT: technical result consists in the content display efficiency improvement.54 cl, 10 dwg

Description

FIELD OF TECHNOLOGY

[01] The present invention relates to advertising methods and, more particularly, to methods and systems for organizing outdoor and indoor advertising, and can be used to display information on devices.

BACKGROUND

[02] Currently, the advertising market (advertising market) is a developed segment of the economy of almost all countries and is expanding every day, involving the implementation of various kinds of innovations. So, in particular, the market for outdoor advertising (for example, advertising displayed at events held in the open air, at signs, stopping pavilions, transport, etc.) and internal advertising (for example, inside establishments, such as fast food, restaurants, shops, gyms, shopping malls, etc.) has recently been demonstrating enviable dynamics. Currently, there are many methods and systems for the implementation of outdoor and indoor advertising (distribution of advertising material outside and inside), which, in particular, includes the demonstration of advertising materials through electronic devices such as screens / displays capable of reproducing advertising materials in the form of (video -) images and / or audio / sound. For example, solutions are known that allow reproducing on-screen advertising materials (advertising content) recorded on a storage medium / storage device, for example, a hard disk of screens, from memory cards (for example, micro-SD, Memory Stick, CompactFlash, etc.) USB flash drives, etc. The disadvantage of such solutions is the immutability of advertising materials stored on such storage devices, and if it is necessary to update advertising materials on them, it is necessary to rewrite advertising materials on each such storage device to display updated advertising materials on monitors, which takes a huge amount of time, even when using special devices (often expensive) to write data to several data storage devices at once (in parallel). In addition, while updating data on such devices, the display of advertising materials ceases until the storage device is connected to the screens and loaded into it, or requires the purchase of additional storage devices “to replace / replace / update”, which leads to an increase in the number of devices used storage twice.

[03] Also, technical solutions are known that allow either to reproduce content (data for display / data for reproduction), in particular, advertising content and / or informative content related to an institution or an event (own / own (advertising content )), or reproduce third-party advertising content (sponsorship content, advertising content of various services, etc.). The disadvantage of such solutions is the impossibility of combining the said own content and third-party content, as well as the inability to manage their own and / or third-party content, thus, such solutions are either “twists” of advertising, including “twists” of third-party content, or a way to manage their (advertising) content.

[04] Another drawback of existing solutions is the need to install and / or master special software and training personnel for such software to create advertising materials / content or the need to resort to the services of specialists, in particular, advertising agencies, highly paid technical specialists, etc. d. for creating, editing, managing, etc. such content, since such solutions, in a particular case, do not allow users (in particular the owners of institutions / events and / or persons representing their interests, in particular, in technical matters) to use templates that make it easy to create promotional materials (including animation, use video, audio, still images, etc.) which in a particular case support drag-and-drop technology.

[05] Another drawback of existing solutions is the inability to establish (count) the number of visitors who (potentially) looked at (saw, paid attention to, etc.) content displayed on screens showing the mentioned content (advertising / informational, own / third-party etc.), in particular, existing solutions do not use a Wi-Fi interface to track user devices that are within the playback of content, in particular, screens on which such content is played.

[06] Another drawback of existing solutions is the impossibility of transmitting (in the particular case, reloading) additional content in real time in order to include (add, insert, etc.) such additional content in reproducible content.

[07] Also, a drawback of existing solutions is the inability to switch between different signals containing different content, for example, between a television broadcast and (advertising, information) content, which, in a particular case, can be implemented using a signal / data splitter, for example, HDMI switch.

[08] Another drawback of existing solutions is the inability to exchange content (data for display / playback, including proprietary, third-party and other data, including service data, metadata, statistical data, etc.) between users (who, in private case, are the owners of the devices that and / or on which the content is played), for example, between the user who owns the institution and the user who is the organizer of the event, or the user who owns there should be another institution (in a particular case, located nearby / in the neighborhood), and with the possibility of offsetting the content when exchanging it between users / devices involved / used in the process of playing content.

[09] Thus, there is a need for a method and system to overcome at least a portion of such deficiencies or all of these disadvantages.

SUMMARY OF THE INVENTION

[010] According to one embodiment, a system for displaying content is provided, including a content creation and content management module, creating and editing content, and transmitting said content to at least one advertising module and / or at least , in one node module, as well as transmitting content to the moderation module, if necessary, verify the content; a moderation module that verifies the received content and its transmission, in case of successful verification, in at least one advertising module and / or at least one nodal module; an advertising module that receives content from at least one module for creating content and managing content, and / or at least one moderation module, and / or at least one node module, and / or, from at least one advertising module and transmitting content to at least one content display module, the advertising module also determining, by means of a communication module, the number of user devices by scanning Wi-Fi signals transmitted by devices ystvami users who are within range of said communication module, wherein the thus determined number of user devices is transmitted to the content creation module and a content management; a node module that receives content from at least one of said system modules and / or another node module and transfers content to at least one advertising module and / or at least one other node module, and / or at least one display module; a display module that receives content from at least one advertising module and / or from at least one node module and displays content.

[011] In one particular embodiment, the transmission of content to at least one of said modules includes the transmission of updated content.

[012] In one particular embodiment, only new and / or changed content data is transmitted.

[013] In one of the private options for implementation, the transmission of updated content is carried out sequentially from one advertising module to another.

[014] In one of the private options for implementation, the transmission of updated content is carried out at least in one node module, which transfers content to one advertising module with further sequential transfer of content from one advertising module to another.

[015] In one particular embodiment, the updated content is transferred to a node module that transmits content to at least one other node module, whereupon the updated content is transmitted to at least one advertising module, at least , from one mentioned node module.

[016] In one particular embodiment, the content is information data and / or advertising data.

[017] In one particular embodiment, the content includes overhead data, metadata, statistics, crypto data / encryption data, hash tags, hash amounts of content data, or any combination thereof.

[018] In one particular embodiment, the content creation and content management module further comprises a content exchange module that exchanges content between users and / or at least one system module.

[019] In one particular embodiment, the content includes content from at least one content exchange module, wherein the content of the first user contains part of the content of the second user, and the content of the second user contains part of the content of the first user.

[020] In one particular embodiment, the number of displays of the included portion of the content of the second user in the first display module is calculated based on the number of displays of the included portion of the content of the first user in the second display module, taking into account the number of user devices defined by the first display module and the second display module.

[021] In one of the private embodiments, the system further includes services that transfer information and / or advertising data to the content creation and management module and / or at least one advertising module for adding them to the content.

[022] In one particular embodiment, the advertising module further includes a web server and a web browser into which content is downloaded that is played by the web server and the web browser, the displayed content in the display module being reproduced content.

[023] In one of the private embodiments, the content contains advertising content and / or information content provided by third-party services.

[024] In one particular embodiment, the system further includes a video signal selector that switches between content and other display data transmitted to the display module.

[025] In one of the private embodiments, the content is transmitted from the advertising module to the display module in the form of a video signal.

[026] According to another embodiment, a method for displaying content is provided, comprising the following steps of creating content in a content creation and content management module of a user; transferring said content to at least one advertising module and / or at least one nodal module by means of the content creation and content management module, if verification is not required; if necessary, the content checks transfer the content to the moderation module, check the content in the moderation module, in case of successful completion of the content check, transfer it to the advertising module and / or node module; receive content with an advertising module and / or nodal module; transmit content from at least one node module to at least one ad module if the content has been transferred to the node module; determine the communication module in the advertising module the number of user devices by scanning Wi-Fi signals transmitted by user devices that are within the range of the said communication module; transmit the above-defined number of user devices, at least, to the content creation and content management module; transmit content from at least one advertising module and / or from at least one node module to one content display module by means of the advertising module and / or node module; receive content by the display module from the advertising module and / or the node module and display the received content by the display module.

[027] In one particular embodiment, the transfer of content to at least one of said modules includes transmitting updated content.

[028] In one particular embodiment, only new and / or changed content data is transmitted.

[029] In one of the private options for implementation, the transmission of updated content is carried out sequentially from one advertising module to another.

[030] In one of the private options for implementation, the transmission of updated content is carried out at least in one node module, which transfers content to one advertising module with further sequential transfer of content from one advertising module to another.

[031] In one of the private embodiments, the updated content is transferred to the node module, which transmits the content to at least one other node module, and then the updated content is transmitted to at least one advertising module, at least , from one mentioned node module.

[032] In one particular embodiment, the content is information data and / or advertising data.

[033] In one particular embodiment, the content includes overhead data, metadata, statistics, crypto data / encryption data, hash tags, hashes of the content data, or any combination thereof.

[034] In one of the private embodiments, the content is exchanged by means of the content exchange module between users and / or at least one system module in the content creation and content management module.

[035] In one particular embodiment, the content includes content from at least one content exchange module, wherein the content of the first user contains part of the content of the second user, and the content of the second user contains part of the content of the first user.

[036] In one particular embodiment, the number of displays of the included portion of the content of the second user in the first display module is calculated based on the number of displays of the included portion of the content of the first user in the second display module, taking into account the number of user devices defined by the first display module and the second display module.

[037] In one of the private embodiments, information and / or advertising data is transferred from the services to the content creation and management module and / or at least to one advertising module for adding them to the content.

[038] In one of the private embodiments, a web server and a web browser are installed in the advertising module, and the received content is downloaded and played back into the web browser, and the content is transferred to the display module as a video signal via the HDMI interface .

[039] In one of the private embodiments, the content contains advertising content and / or information content provided by third-party services.

[040] In one of the private options for implementation, the switching means of the switch video signals between the content and other data for display transmitted to the display module.

[041] In one of the private embodiments, the content is transferred from the advertising module to the display module in the form of a video signal.

[042] According to another embodiment, a system for displaying content is proposed, including a content creation and content management module, creating and editing content, and transmitting said content to an advertising module, as well as transmitting content to a moderation module, if necessary, to check the content; a moderation module that verifies the received content and transfers the content, in case of successful verification, at least in the advertising module; an advertising module that receives content from at least one content creation and content management module and / or from one moderation module and / or from one advertising module and transfers content to at least one content display module, moreover, the advertising module also performs, through the communication module, determining the number of user devices by scanning Wi-Fi signals transmitted by user devices that are within the range of the said module communication, the thus determined number of devices is transmitted to the content creation module and a content management; a display module that receives content from at least one advertising module and displays content.

[043] In one particular embodiment, the transmission of content to at least one of said modules includes the transmission of updated content.

[044] In one particular embodiment, only new and / or changed content data is transmitted.

[045] In one of the private options for implementation, the transmission of updated content is carried out sequentially from one advertising module to another.

[046] In one particular embodiment, the system further includes a node module that receives content from at least one of the system module and / or another node module and transfers content to at least one ad module and / or at least one other nodal module, and / or at least one mapping module.

[047] In one of the private embodiments, the updated content is transferred to at least one nodal module, which transfers the content to at least one advertising module with the subsequent sequential transfer of content from one advertising module to another by means of advertising modules.

[048] In one of the private embodiments, the updated content is transferred to the node module, which transmits the content to at least one other node module, and then the updated content is transmitted to at least one advertising module, at least , from one said node module.

[049] In one particular embodiment, the content is information data and / or advertising data.

[050] In one particular embodiment, the content includes overhead data, metadata, statistics, crypto data / encryption data, hash tags, hashes of the content data, or any combination thereof.

[051] In one particular embodiment, the content creation and content management module further comprises a content exchange module that exchanges content between users and / or at least one system module.

[052] In one particular embodiment, the content includes content from at least one content exchange module, wherein the content of the first user contains part of the content of the second user, and the content of the second user contains part of the content of the first user.

[053] In one particular embodiment, the number of displays of the included portion of the content of the second user in the first display module is calculated based on the number of displays of the included portion of the content of the first user in the second display module, taking into account the number of user devices defined by the first display module and the second display module.

[054] In one of the private implementations, the system further includes services that transfer information and / or advertising data to the module for creating and managing content and / or at least one advertising module for adding them to the content.

[055] In one particular embodiment, the advertising module further includes a web server and a web browser, into which content that is played by the web server and the web browser is loaded, the displayed content in the display module being reproduced content.

[056] In one of the private options for implementation, the content contains advertising content and / or information content provided by third-party services.

[057] In one particular embodiment, further includes a video signal switch that switches between content and other display data transmitted to the display module.

[058] In one of the private embodiments, the content is transmitted from the advertising module to the display module in the form of a video signal.

[059] According to another embodiment, a method for displaying content is provided, comprising the following steps of creating content in a content creation and content management module of a user; transferring said content to the advertising module by means of the content creation and content management module, if verification is not required; if necessary, the content checks transfer the content to the moderation module, check the content in the moderation module, in case of successful completion of the content check, transfer it to the advertising module; receive content with an advertising module; determine the communication module in the advertising module the number of user devices by scanning Wi-Fi signals transmitted by user devices that are within the range of the said communication module; transmitting the above-defined number of user devices to the content creation and content management module; transmitting content from at least one advertising module to at least one content display module by means of the advertising module; receive the content by the display module from the advertising module and display the received content by the display module.

[060] In one particular embodiment, the transfer of content to at least one of said modules includes transmitting updated content.

[061] In one particular embodiment, only new and / or changed content data is transmitted.

[062] In one of the private options for implementation, the transmission of updated content is carried out sequentially from one advertising module to another.

[063] In one particular embodiment, the content is transferred to at least one node module, receiving content from at least one of the system modules and / or another node module, and transmitting at least into one advertising module and / or at least one other nodal module, and / or at least one display module.

[064] In one of the private embodiments, the nodal module transmits updated content to at least one advertising module with further sequential transfer of content from one advertising module to another by means of advertising modules.

[065] In one particular embodiment, the updated content is transferred to a node module that transmits content to at least one other node module, whereupon the updated content is transmitted to at least one advertising module, at least , from one mentioned node module.

[066] In one particular embodiment, the content is information data and / or advertising data.

[067] In one particular embodiment, the content includes overhead data, metadata, statistics, crypto data / encryption data, hash tags, hashes of the content data, or any combination thereof.

[068] In one of the private embodiments, the content is exchanged by means of the content exchange module between users and / or at least one system module in the content creation and content management module.

[069] In one particular embodiment, the content includes content from at least one content exchange module, wherein the content of the first user contains part of the content of the second user, and the content of the second user contains part of the content of the first user.

[070] In one particular embodiment, the number of displays of the included portion of the content of the second user in the first display module is calculated based on the number of displays of the included portion of the content of the first user in the second display module, taking into account the number of user devices defined by the first display module and the second display module.

[071] In one particular embodiment, information and / or advertising data is transferred from services to the content creation and management module and / or to at least one advertising module to add them to the content.

[072] In one of the private embodiments, a web server and a web browser are installed in the advertising module, as well as characterized in that the received content is downloaded and played back in the web browser, and also characterized in transmitting the content to the display module as a video signal via HDMI interface.

[073] In one of the private embodiments, the content contains advertising content and / or information content provided by third-party services.

[074] In one of the private options for implementation, the switching means of the switch of the wave signals between the content and other data for display, transmitted to the display module.

[075] In one particular embodiment, content is transferred from the advertising module to the display module in the form of a video signal.

BRIEF DESCRIPTION OF THE DRAWINGS

[076] Additional objectives, features and advantages of the present invention will be apparent from reading the following description of an embodiment of the invention with reference to the accompanying drawings, in which:

FIG. 1 illustrates an exemplary embodiment of a system that implements the method described in the framework of the present invention;

FIG. 2 illustrates a flowchart of one embodiment of a method that implements the present invention;

[079] FIG. 3 is a block diagram of an exemplary embodiment of the present invention;

FIG. 4 illustrates an exemplary embodiment of the present invention;

FIG. 5-8 illustrates an exemplary embodiment of data transfer between modules of a system 100, according to one embodiment of the invention.

FIG. 9 illustrates an example embodiment of a template for a slide, according to one embodiment of the present invention.

FIG. 10 illustrates an example of a general purpose computer system.

DESCRIPTION OF EMBODIMENTS OF THE INVENTION

[084] The objects and features of the present invention, methods for achieving these objects and features will become apparent by reference to exemplary embodiments. However, the present invention is not limited to the exemplary embodiments disclosed below, it can be embodied in various forms. The essence described in the description is nothing more than the specific details provided to assist the specialist in the field of technology in a comprehensive understanding of the invention, and the present invention is defined only in the scope of the attached claims.

[085] Used in the present description of the invention, the terms "module", "component", "element" and the like are used to refer to computer entities, which may be hardware / equipment (eg, device, instrument, apparatus, apparatus, component of the device, for example, processor, microprocessor, integrated circuit, printed circuit board, including electronic printed circuit board, breadboard, motherboard, etc., microcomputer and so on), software (for example, use executable program code, a compiled application, program module, a piece of software or program code, and so on) and / or firmware (in particular, firmware). So, for example, a component can be a process running on a processor (s), an object, executable code, program code, file, program / application, function, method, (software) library, subprogram, coroutine and / or computing device (for example, microcomputer or computer) or a combination of software or hardware components. So, in the particular case, the application running on the server can be a component / module, and the server, in turn, can be a component / module. It is worth noting that at least one component / module can be part of the process. A component / module may reside on a single computing device (e.g., a microcomputer, microprocessor, circuit board, etc.) and / or may be distributed / shared among several computing devices.

[086] In FIG. 1 shows an exemplary embodiment of a system that implements the method described in the framework of the present invention. The system 100 (an example of which is shown in FIG. 1) may include at least one module for creating and managing advertising 110, in which, in the particular case of the invention, is implemented (by the user / users or by means of the system 100 and / or connected / related modules and / or systems) creation, editing, processing of data for display / playback, which are described in more detail below, for example, in display modules 160A-160N, as well as data exchange for display, processing of stat historical data collected by at least one module of the system 100, for example, a display module (160A-160N), an advertising module (140A-140N), and other actions are performed, functionality, in particular, as will be described in the framework of the present invention. So, for example, at least one user and / or module of the system 100 can set display parameters (schedule, speed, duration, frequency, time, date, etc.) of materials / data for display (outdoor and / or internal advertising / advertising content, external and / or internal information / information content, advertising (video) videos and others), as well as set / set (and change) the settings of at least one module of the system 100, for example, the start page of the web browser, settings (web) server, mood ki of the operating system (OS), in particular, by changing at least one file / configuration file (including the boot file, boot partition, etc.) of at least one module of the system 100, which is described in more detail described later.

[087] The modules of the system 100 can be interconnected, as well as with external modules and services, and can also be connected to the Internet via a wired and / or wireless connection, implemented (using), for example, via a USB interface, an interface standard RS-232, Bluetooth, Wi-Fi-interface, mobile cellular (GSM), in particular, in the bands 850-1900 MHz, satellite communications and ultra-low-power data communications, forming wireless networks with a mesh topology (for example, ZigBee ) etc.

[088] At least one module of system 100, for example, a user device (190A-190N), an advertising module (140A-140N), a display module (160A-160N), may include a data transmission module and / or data / information exchange module which, in the particular case, are capable of sending / providing data from the module of the system 100, in particular, data on the module, including identifying the module and / or, in the particular case of the user / users of the user device.

[089] The system 100 includes at least one advertising module (140A-140N) to which data is transmitted (in particular, display data, service data, statistics, etc., as described in more detail below) from the module 110 and / or from the moderation module 150, and which is used to process the received data and transfer data in the processed and / or not processed format to at least one display module (160A-160N), in particular via the HDMI interface .

[090] The system 100 includes at least one moderation module 150, in which, in a particular case, data is transmitted from the module 110, for example, before transmission (or in parallel with the transmission) of the data in at least one advertising module (140A-140N). The moderation module 150 moderates / moderates the received data, in the particular case, before sending it to the advertising modules (140A-140N). Moderation / moderation (verification) of data can be carried out by at least one user, for example, a moderator (advertisement) in the moderation module 150, or by software of the module 150, for example, automatic moderation and / or preliminary moderation systems, which can be implemented by algorithms analyzing / filtering data, in particular images, text, etc., by algorithms for inconsistency with acceptable materials for display in display units (160A-160N), as described below.

[091] The system 100 may also include services / service module 130, which can provide data to at least one module of system 100 (at least one module 110, advertising module 140A-140N, display module 160A-160N, module 170A-170N, and / or moderation module 150, etc.), for example, advertising materials with various web servers, from various services, web services, traffic data and other data, as will be described in more detail below. .

[092] Also, in the particular case, the advertising module 140A-140N can be connected to the module 110 or any other module and / or data storage (180A-180N) via HTTP protocols (from the English HyperText Transfer Protocol - hypertext transfer protocol), HTTPS (from the English. HyperText Transfer Protocol Secure - an extension of the HTTP protocol to support encryption in order to increase security), FTP (from the English. File Transfer Protocol - a file transfer protocol) and others.

[093] It is worth noting that the data warehouse (180A-180N) can be at least one hard disk drive (HDD), a solid state drive (from the English solid-state drive / SSD), a storage area network (SAN , from the English Storage Area Network), a network storage system (NAS, from the English Network Attached Storage) and / or any other device that allows you to record, read and / or store data on a device that implements data storage. It is also worth noting that the data in the mentioned data warehouses can be stored in any known format, for example, in the form of a database (DB), for example, in the form of tables. Also, at least one of the mentioned databases can be hierarchical, object, object-oriented, object-relational, relational, centralized, fragmented / partitioned, replicated, spatial, etc., moreover, for managing, creating and using databases various database management systems may be used.

[094] The advertising module described in the framework of the present invention (140A ... 140N) (advertising module) can be implemented by at least one computing device, for example, a smartphone, tablet, computer, microcomputer (in particular, Arduino, Raspberry PI (3 ), Intel Joule, LattePanda, MK802, CuBox, Orange Pi PC and others), a processor (for example, ARM architecture, x86, etc.), a microprocessor, an electronic board, etc. or at least one part sufficient to implement at least one functionality (functionality) of the advertising module, and other functions can be implemented by another, at least one module of the system 100, for example, a display module (160A ... 160N) and / or base / node module (170A ... 170N), etc. In a particular embodiment of the invention, the advertising module (140A ... 140N) may include a microcomputer 141 (which may include a processor 147 or a microprocessor), with the operating system 143 installed on it (for example, Windows, Linux, etc.) and installed / deployed and a configured web server 144, for example, NGNIX (from the English engine x), as well as an installed web browser. Also, the advertising module (140A ... 140N) may include a communication / scanning module 145, which allows, in the particular case, to scan the space around itself in order to identify computing devices, in the particular case of user devices (190A-190N) of devices within the range of the communication module / scan 145, as described in more detail below. It is worth noting that the modules described in the framework of the present invention, in particular microcomputer modules (143, 144, 145, 146, 147, 148 and others), can be components of the microcomputer / microcomputers, and can also be separate modules implemented according to at least one computing device, software component (for example, virtual, software-emulated physical device), processor, microprocessor, electronic circuit, device, etc., and can be connected to each other (connected to each other to a friend) with at least one type of communication (wired or wireless), including various types of bus structures (e.g., system bus, peripheral bus, local bus, memory bus, etc.), as well as various interfaces (serial port interface , parallel port, game port, universal serial bus (USB), network interface, etc.), adapters (e.g. display adapter / video adapter, network adapter, controller adapter, USB adapters, etc.) and others. So, in the particular case, at least one module of system 100 (in particular, at least one microcomputer module (143, 144, 145, 146, 147, 148 and others)) or at least one set of modules , consisting of any number and / type of modules of system 100, can be at least one microcomputer and / or connected to at least one microcomputer. The communication / scanning module 145 is also used to receive and transmit data from (to) at least one module or service of the system 100 (for example, from module 110 and / or moderation module 150), in particular, data for display and / or any other data necessary for the operation of at least one advertising module of the module (140A-140N), for example, data including the operating system, web server, web browser, drivers of the advertising module and / or at least one of its component / module (or display module 160A-160N, base / nodes module 170A-170N, etc.), as well as data necessary and / or used to display data for displaying, in particular, advertising and / or information content, statistical data, identification data of at least one module or system service 100, user, etc. Thus, by communicating between the advertising module 140A-140N (connected to the Internet, for example, via a wired connection or wirelessly via a Wi-Fi interface / module) and the display module 160A-160N, the Internet is displayed by the display module.

[095] Parameters / settings of at least one module, for example, display module 160A-160N, base / node module 170A-170N, or advertising module 140A-140N, for example, settings / parameters of the operating system (installed in the modules), applications , web server, web browser, settings / parameters of the browser start page, including setting / installing module drivers, communication / scanning module parameters 145 / 145A, in particular Wi-Fi connection parameters / settings, connection settings / settings for a wired connection between modules of the system 100, etc. ., can be carried out by users, in the particular case, by persons who install the modules of the system 100 and / or by persons who rent the indicated modules, who have bought the indicated modules, persons who own the location (in the particular case, the institutions in which the modules are installed), event organizers in locations in which modules of the system 100 are installed, etc. Moreover, such settings can be saved (by the user or by means of at least one module of the system 100), in at least one file (configuration file), in at least one data store (180A-180N) and can be transferred to at least one module or service of the system 100, for example, for the purpose of their use by other modules of the system 100, in particular, to avoid the need to configure the modules of the system 100 every time errors, failures, damage to the modules occur, as well as for optimization working time at the construction of several modules, in particular, modules of the system 100 with the same settings and / or the same modules of the system 100. It should be noted that the mentioned settings (as well as editing / changing configuration files) can be carried out by users remotely, for example, from module 110, module 150 and etc. using a wired and / or wireless connection between the modules of the system 100.

[096] In a particular embodiment of the invention, the microcomputer 141 may include a power supply connected to a DC or AC network of various voltages, or receive sufficient power to operate through wireless power transmission technology, for example, via a wireless charger (wireless power supply).

[097] At least one advertising module (140A, 140B ... 140N) may contain at least one switch of video signals / video streams (router (video) data / signals / channels) 148, in the particular case, an HDMI switch 148 (HDMI switch / HDMI switcher, from the English HDMI Switch / HDMI Switcher), including an HDMI splitter and / or HDMI splitter, and / or video router (from the English, Video Router / Video Matrix Switch), etc. .d. In the particular case, the switch / router 148 is able to receive several data streams (in particular, video signals) at the input and provide / generate at least one signal / set / stream (data) on at least one output. In the particular case, at the output of the switch / router 148, a mixed signal / stream (for example, from two or more input data sets / streams) or one signal / stream (for example, input stream) is formed, in its original form or processed form, and such processing may include converting the signal from analog to digital and vice versa, as well as converting to another format from composite / S-Video / RGB / HDMI / DVI, etc. in composite / S-Video / RGB / HDMI / DVI, etc., as well as adding one data set to at least one input or output data / stream. So, for example, at least one input data set (for example, a video image) can be added data for display, described in the framework of this image, including advertising materials, information materials, etc., implemented in a particular case in images, text, video, videos, audio clips / sound clips, including promotional videos, etc. It is also worth noting that in one implementation of the described invention, the switch (module) 148 is connected to the microcomputer 141, and a data set (for example, in the form of a video signal) from the video module 146 (in particular, the data set generated and / or transmitted by the web server described in the framework of the present invention, in a particular case via a web browser), for example, data from at least one broadcast (described within the framework of the present invention), one slide (or a source connected to the slide data, as described in the framework of the present invention), etc., and a second data set, for example, from a signal module 195, for example, generating / transmitting a satellite television signal, a television signal, a cable television signal, and etc. In the particular case, at least one data set / signal arriving / transmitting to at least one input of the switch 148 can be formed by a television set-top box / TV set-top box (for example, NTV +, DVB-2, Smart TV, etc.) .d.), (TV) tuner, receiver (digital) television, game console / game console (Sony Play Station, Nintendo Wii, Nintendo Switch, SHIELD Portable, Microsoft Xbox (One), etc.). It is worth noting that through module 148, several streams of data can be displayed simultaneously, for example, creating the effect of a picture in a picture, and the data stream can be data of at least one broadcast and / or at least one of its constituents, for example, a slide. In one implementation of the invention, the switch 148 displays at the output of at least one input signal, thereby, in a particular case, switching between signals, and parameters (for example, a switching schedule between signals, switching time, display duration / duration one of the signals, etc.) switching between the signals can be stored in at least one (configuration) file (described in the framework of the present invention, which can be stored in module 140A), The settings in the configuration file can be set and / or changed by at least one user, for example, in the control panel 120, in particular, in the user’s personal account (advertiser’s personal account (client’s personal account (location owner, institution, event organizer) etc.), the advertiser's personal account (providing advertising materials, for example, advertising videos that can be used by the client in the formation / creation of slides / broadcasts, as will be described later)), described in the framework of the present invention. It is also worth noting that switching and mixing of signals by the switch 146 can be implemented by at least one module of the system 100 and / or means of service 130, and / or by at least one module external to the system 100, for example, by a module remote control of devices / systems, for example, a (remote) control. It is also worth noting that the control, configuration, changing the parameters of at least one module of the system 100 can also be carried out by at least one (remote) user and / or software control module (for example, through applications, services, etc. .d.) or hardware.

[098] It is worth noting that the display of data for display can be carried out in at least one display module (160A-160N), and such display modules can be installed / defined / selected by the user or by means of the system 100, for example, control panels 120, in particular, in the user's personal account.

[099] Also, the advertising module (140A, 140B ... 140N) may comprise a video module 146 (for example, in the form of a video interface, video card / video controller, TV tuner, data / image input / output interface, etc.) capable of processing, displaying and transmitting data / images to at least one module of the system 100, for example, to a display module (160A-160N), the video module 146 may comprise a video input / output (input / output interface (image), for example, in the format S-Video / RGB / HDMI / DVI / composite, etc.), implemented in a particular case, HDMI-interface ysom (English High Definition Multimedia Interface - interface for high-definition multimedia) or any other interface (wired and / or wireless) data / image. Thus, in the particular case, at least one advertising module 140A-140N can be connected to at least one display module 160A-160N via an HDMI cable (HDMI-HDMI cable).

[0100] In the particular case, after loading the above-mentioned operating system (installed in the advertising module) in the advertising module (140A-140N) by the operating system and / or by means of at least one installed application, the scanning communication module 145 is launched and / or (automatic) launch / download of the web browser, and the launch / download settings of the web browser can be defined / set (for example, by the user of at least one module of the system 100, an installer performing installation of modules in locations, other institutions, in which a (advertising) module, etc.) in the settings of the operating system, for example, in applications startup file when booting the operating system. Moreover, in the settings of the web browser, a start page can be set / set that starts when the web browser is (automatically) started, and in a particular case, downloads data for displaying content, for example, from a web server installed in the (advertising) module, in a private case (content) broadcast (broadcast), for example, stored in the advertising module (140A-140N) and / or at least one module of the system 100, external service 130 (which are described in more detail below), and / or, at least one module associated with system 100.

[0101] The aforementioned communication / scanning module 145 may use a Wi-Fi module to detect nearby devices (users) 190A-190N, in particular by registering a module 145 of Wi-Fi signals emitted / transmitted by devices 190A- 190N, for example, by using Access Point Mode (Eng, Access Point, AP), and this mode allows the module 145 to detect devices on which the Wi-Fi networks search mode is enabled (in particular, Wi-Fi access points). In the access point mode, the module 145 is capable of being a Wi-Fi wireless access point, i.e. in this mode, the user’s devices (for example, laptops, desktop computers, PDAs, tablets, communicators, smartphones, phones, etc.) are provided with wireless access to any device (if users have a wireless adapter, in particular, Wi-Fi Fi (802.11 n / g / b)), including modules (140A-140N). After the communication / scanning module 145 detects the user device (190A-190N), the module 145 receives the identifier (unique device identifier, ID) of the said user device and, in the particular case, stores it in the data storage of the microcomputer 141 (for example, in Operational Storage Device), and / or stores it in a data storage (180A-180N), in particular, in a data storage of an advertising module (180A), and / or transmits to at least one of the modules of the system 100, for example, module for creating and managing advertising 110, in mod l moderation 150, statistics module, and / or at least one module associated with the system 100, e.g., to the outer statistics module. A statistics module that, in a particular case, is capable of receiving (and sending to at least one module of the system 100) statistics from at least one module of the system 100, process / convert them (for example, by at least one of the statistics processing algorithms, or as described in the framework of the present invention), display them to at least one user, in particular, in the control panel 120, for example, for accounting (in a particular case, counting the quantity) of the displayed data for display, at extremely at least on one advertising device (140A-140N) for the visualization of such statistical data and, for example, for the use of such statistical data in the data exchange process for display in the advertising exchange module (content / information exchange module (information data / materials ) and / or advertising character (advertising data / materials)) 125 and offsetting the displayed data for display on advertising modules (140A-140N), as will be described below.

[0102] It is worth noting that scanning of user devices (in particular, user identifiers) can be carried out by a module / scanning device, for example, installed in a location (for example, an institution, on the outer wall of an institution), in particular, in the form of frames, gates, etc. .d., capable, in the particular case, of scanning and / or fixing user devices in order to obtain the device identifier of users.

[0103] It is also worth noting that the unique identifiers of the detected user / user devices can be stored in the data store of at least one database (eg, SQL, etc.). It is worth noting that the advertising module (140A-140N) can check for the presence of such a unique identifier in at least one of the data stores (180A-180N) before saving the detected unique identifier of the user device. If such a unique identifier is absent in at least one of the data stores, for example, in the advertising module 140A, then such a unique identifier of the user device is stored in the data store. If such a unique identifier is present in at least one of the data stores, then such an identifier may not be stored in the storage device.

[0104] In one of the private implementations of the invention, the unique identifiers of user devices are stored in the data store as a set of values (pairs, triples, fours, etc.), for example, the user device ID is the user account (for example, in the user's personal account) , or in the form of an identifier / identification number (or any other unique characteristic of a module or group of modules assigned to it by the user in the control panel, in the process of setting up a module / group of modules, assigned depending on the account user (automatically) by means of system 100, etc.) of the advertising module (which registered the user device ID) 140A-140N - user device ID, user device ID - user account - ID (advertising, base / node, etc.) module and so on.

[0105] In the particular case of the invention, the user devices (in the particular case, visitors / guests of the institution, or any other location) 190A-190N scan the space around themselves for the presence of Wi-Fi networks to which they could connect, while , in a particular case, passing its unique identifier (ID). At least one ad unit (140A-140N) scans the space in order to identify user devices (190A-190B) and capture the unique identifiers (IDs) of such user devices. Unique identifiers (IDs) recorded and / or stored by the advertising module can be sent to at least one of the modules of the system 100, for example, to the module 110.

[0106] Thus, for example, unique identifiers of user devices may be stored by advertising modules (140A-140N) if such unique identifiers are captured by at least one module 140 or a set of modules 140A-140N belonging to one user (for example, such advertising modules are registered on one user account in the control panel, in particular, in the user's personal account), i.e. in a particular case, they are in the same institution, belong to one organization, etc. Together with user device identifiers, the time and frequency of the user's device being within the range of the advertising device (for example, in one location) can be recorded. So, for example, an advertising module can scan space for the presence of user devices constantly or with a certain frequency (regularity), for example, once a second, once a minute, once an hour, etc. The number of unique IDs at a certain point in time registered by an advertising module (or any other module of system 100), in a particular case, is the number of unique devices of users located in a given location at a certain point in time (in particular, at the time of scanning and / or until the time at which scanning of the space surrounding the advertising module will be carried out for the presence of user devices), in particular, is the number of visitors in this location, for example, in Denia type cafe, a gym, a concert, etc.

[0107] It is worth noting that at least one module of system 100 may be assigned a unique identifier / module identifier (ID).

[0108] In the particular case, the stored IDs of the advertising modules and user device IDs (for example, as a pair of values) can be used to generate statistics of visitors, in particular, visitors who were (potentially) displayed / displayed data for display, in particular case, advertising content, for example, an advertising video clip. [0109] It is worth noting that at least one module of the system 100, in particular an advertising module / advertising module (140A-140N), can scan the space for the presence of user devices or other modules of the system 100 (for example, advertising modules (140A -140N), display modules (160A-160N), moderation modules 150, base / node modules 170A-170N and others), in particular with the aim of obtaining their unique identifiers. Moreover, scanning can be carried out with a certain frequency, in particular, a given schedule (which can be stored in the module configuration file), for example, once per second, minute, hour, etc. Also, scanning of devices and modules can be carried out at least once during a specified period (for example, in a configuration file) of a period of time (5 minutes, 10 minutes, 20 minutes, etc.), in particular, to exclude registration of devices users walking past locations / scanning modules (for example, who are not visitors to locations, events, etc.). If a user device has been registered by the scanning module during the mentioned time period or at least twice at such time intervals, then the identifier of such a user device can be added to the database of at least one module of the system 100. Identifiers of such excluded users / excluded identifiers may not be added to the database of unique module identifiers, the same user device identifiers that are in the process of the entire scan within ation, may be added to at least one database (stored for example in the data store) scanning module or other modules. Also, user device identifiers can be scanned for a longer period / period of time (for example, for several days, several times for several days, etc.), and the registered device identifiers registered at least twice for such the period / period of time may also be excluded identifiers, for example, the identifiers of such user devices may belong to the maintenance personnel of locations, events, etc. Excluded identifiers (from the database), in a particular case, not taken into account in statistical data, in particular, when counting users who have displayed data for display, are also identifiers of the system 100 modules, in particular, installed in the same location, and the identifiers of such devices can be stored (and / or can be transferred to) in at least one data store and can be used in the processing of statistical data, in particular in calculating the number of users that are selected zhayutsya data to be displayed (in particular, materials / promotional partners rollers (affiliate programs)), as well as netting the amount of displayed data to display the exchange of data for the mapping between users (eg, customers, user's personal account).

[0110] It is worth noting that the user device / user device is at least one computing device of the user, for example, a mobile device (tablet, smartphone, phone, etc.) or a stationary device (workstation, server, desktop computer / desktop, monoblocks etc.).

[0111] It is also worth noting that the above-described display module (160A-160N) may be a stationary or mobile device, for example, a TV, monitor, screen / display, projector, smartphone, any other computing device, for example , personal computer, all-in-one, etc. The module (160A, 160B ... 160N) is capable of displaying data, in particular, data for displaying transmitted to it by at least one advertising module ((140A, 140B ... 140N) and / or base / node module (170A, 170B ... 170N ) with or without preprocessing (for example, by converting the received data to the module format (160A, 160B ... 160N), unzipping the received data, converting the display size, etc.) It should be noted that at least one advertising a module (140A, 140B ... 140N) can be associated with at least one module display (160A, 160B ... 160N) via wireless (for example, Wi-Fi interface) communication or wired connection (for example, via HDMI interface) .It is also worth noting that the display module (160A, 160B ... 160N) may contain a screen / display 162 for displaying data for display (eg, liquid crystal display, plasma, light emitting diode (LED), etc.). Also, the display module (160A, 160B ... 160N) may include a processor 164 or a microprocessor for processing data, processing instructions, and data of at least one system module 10 0 etc. Also, the display module (160A, 160B ... 160N) may contain a video module 166 (for example, in the form of a video card / video controller, TV tuner, etc.) that performs the processing and display of data on the screen of the display module, in particular by converting input data for display, for example, into a video image, a set of frames, another format, for example, a video format, in particular a digital or analog format, etc., wherein the video module 166 may comprise a video input / video output (interface input-output (image)) implemented in cha In the case of an HDMI interface, or any other interface (wired and / or wireless) for data / image transmission. The display module (160A, 160B ... 160N) may also contain a data store (180A, 180B ... 180N) for storing data, for example, data transmitted from at least one module of the system 100, for example, from an advertising module (140A, 140B ... 140N), in particular, data for display, in a converted or non-converted form, and data from such a storage can be used by the display module (160A, 160B ... 160N) to display them on at least one display module (160A, 160B ... 160N) and / or for transmission to at least one module of the system 100.

[0112] The module for creating and managing advertising 110 may include a module for creating advertising (module for creating (and editing) content / data of informational and / or advertising nature) 123, which allows the user to manage (create, edit, delete, modify, supplement, etc. e.) data for display, which is described in more detail below. Also, the advertising creation and management module 110 may comprise an advertising exchange module 125 (a barter advertising network module / Barter advertising network), allowing (for example, users) to exchange data for display, in particular between broadcasts, as will be described in more detail below. In a particular embodiment of the invention, at least one user may be paid a fee for displaying / displaying in his broadcast data for display from barter networks and / or advertising networks, and / or from services 130, other external / third-party modules or services. The users, in the particular case, are the owners (tenants, responsible persons managing at least one module of the system 100 and / or actions related to such modules related to the system services (internal and external) and external to the system 100 modules, etc. authorized representatives of persons, etc.) of institutions in which modules of the system 100 can be installed, owners of the modules of the system 100, owners of various services (including advertising services), persons moderating the system 100 (or, at least one of e modules), data for displaying, broadcasting, advertising content, etc., and other users and types of users, and for each type of users separate personal accounts can be created that allow users to register and enter their personal cabinet for managing slides, broadcasts, etc., as will be described in more detail below.

[0113] It is worth noting that the barter network module can publish (offers) data for display (in particular, advertising videos) to at least one user of the system 100, and such a user can include such data for display in the broadcast. It is also worth noting that such a user can be notified / notified (for example, a notification can be displayed to the user, a message is sent via the messaging / data / information exchange tools mentioned in the framework of the description of the present invention, for example, via CMC messages, etc. , as well as by sending the user emails / email, notifications in applications, web browsers, personal user accounts, etc.), including in the user's personal account, about the availability of such data for display, in particular tnosti, data for displaying other users and / or services from the third party from the data storage (180A-180N), etc. also, the user, for example, in the control panel 120, in particular, the user's personal account, can automatically accept (add) the above data for display (including data for displaying other users, including slides, broadcasts, (commercials), etc. e.), at least one data set for display, including one of its broadcast, slide, etc., and also select the subject of such added data for display, which can be grouped, for example, by topic, type and / or data type for tobrazheniya (movies, advertising, information data, drugs, housing complexes, videos, images, slides, etc.).

[0114] It is also worth noting that in the particular case, the advertising exchange module 125 may be part of the advertising creation module 123. Also, in the particular case of the invention, the advertising generation module 123 and / or the advertising exchange module 125 may be part of the control panel 120, which, in the particular case, it is part of module 110, and the control panel 120 implements data management functionality for displaying, including, but not limited to, creating, editing, adjusting display parameters, exchanging data for display (between users and, institutions, modules, etc.), connecting (third-party) modules, systems, services (for example, external services 130) and / or using data from such modules, services, systems, setting security parameters for system 100 modules, managing modules system 100, and other functionality for at least one user, system, service, module (system 100 or connected to it), etc., including at least one user device. It is worth noting that the control panel 120 may include a user interface implemented, in a particular case, by a Graphical User Interface (GUI, from the English graphical user interface), and the user interface may be implemented by a web interface, a console, a text interface, a window interface, voice interface, etc.

[0115] The control panel 120 may be implemented as a web page or application, for example, an application for mobile devices, in the form of a plug-in, widget, etc. So, for example, the user can enter the control panel through his credentials (in particular, the name (including login) of the user and password). The control panel 120 may also include a display module display modules (160A-160N), which can display the display modules (160A-160N), managed by the user and / or owned by the user, and / or located in locations belonging to (or controlled, rented etc.) to the user, for example, in various institutions, in particular, restaurants, cafes, sports complexes, advertising platforms, advertising spaces, etc.

[0116] The system 100 may also include a Base / Node module (170A-170N) that can be connected / connected (via wired or wireless) to at least one module of the system 100, for example, an advertising module (140A-140N) , an advertising creation and advertising management module 110, etc., to which in a particular case data is transmitted for display (including after checking in at least one moderation module 150), and which transmits (in a particular case, distributes between modules) data for at least one module, in particular, advertising m module (140A-140N) and / or display module 160A-160N, for the purpose of their further display in at least one display module (160A-160N), for example, after preprocessing by at least one module of system 100, as will be described later.

[0117] It is worth noting that the module for creating and managing advertisements 110 in particular, its module for creating advertisements 123 may include a translation module / module for creating and editing broadcasts (430A-430N, FIG. 4), in which, as will be described below, by a user and / or system tools can be viewed, created, edited, deleted, disabled (made inactive) and / or the translations or their components / elements are changed and / or other actions are performed with the broadcasts, including, but not limited to, sending the broadcast to at least od n module of system 100. Also, at least one of the aforementioned actions with translations can be performed in module 110 or in module 123, for example, by means of module 110 or by means in module 123, if one of the implementations of the described system and method is not implies the presence and / or use of a translation module.

[0118] It is worth noting that the module for creating and managing advertising 110, in particular, its module for creating advertising 123 may include an advertising network module (440A-440N, FIG. 4), which may contain advertising content, for example, in the particular case, being videos (for example, files in a video format, an animation format (for example, openGL, flash, css, html, jacascript, avi, etc.), a slide show format, etc.), in particular, advertising videos , for example, provided (in a particular case, loaded into the module for creating advertising and managing advertising, for example, stored data store 180B, or to any other data store, for example, to at least one of the data stores 180A-180N, or provided by links to such advertising (video) content) by third-party services and / or servers, or downloaded, at least , by one user and / or means of the system 100, including the owner, moderator, responsible for the functioning of the system 100 or at least one of its parts person. Such videos can be added, edited and / or deleted by the user and / or means of the system 100 into the broadcast (from the broadcast) of at least one user and / or one module, in particular, the advertising module (140A-140N) and / or a moderation module 150, and / or a display module (160A-160N), and / or a base / node module (170A-170N). A video clip can be an advertisement of various services, locations, establishments, events, etc., so, in a particular case, a video clip can be an advertisement of a video / movie, cafe, gym, concert, etc.

[0119] Also, at least one of the aforementioned actions with said advertising (video content) in the advertising network module (Advertising network module) can be performed by the user and / or means of the system 100 in module 110 or in module 123, for example, by means of the module 110 or by means of module 123, if one of the implementations of the described system and method does not imply the presence and / or use of an advertising network module.

[0120] As mentioned above, the system 100 may include an advertising exchange module 125 (a barter advertising network module), in which it is carried out (by the user and / or means of the system, or by means of other modules and / or services) the exchange of broadcasts between at least by at least two users, and / or between at least two modules of the system 100. It is worth noting that module 125 may include a module that displays maps (world, city, country, region, region, district, city, etc.) on which various locations (locations) with the modules of the system 100 installed, for example, modules 140A-140N, modules 160A-160N, etc. Locations can be associated, for example, with establishments in which the modules of the system 100 are installed (or connected). For example, a user (or a system module, third-party service, etc.) can through a user interface, in particular, a GUI , or through any other interface (for example, through the API (from the English, Application Programming Interface — control panel 120) to localize (in a particular case, look) on the (displayed) map (or in the list of locations) which friends and by users and / or modules, establishments, locations, events, etc. controlled by them, the user can exchange data for displays, in particular, broadcasts, at least one part of the broadcast, for example, a slide, other (advertising) materials, for example, accessible through advertising exchange module 125 (barter advertising network module / Barter advertising network), from services 130, etc. So, for example, the user (in the particular case through module 110) can see which establishments are located nearby, the locations in which the user-controlled modules of the system 100 are installed (for example, modules 140A-140N, 170A-170N, and / or 160F- 160N etc.) etc. and exchange data with such other users for displays, in particular, advertising materials available to this user, for example, slides, broadcast parts, advertising videos, etc. Moreover, the exchange of data for display can be carried out by creating an application / request to at least one other user (or to the same user registered in the system 100, for example, in the user's personal account under a different account, and / or another user’s broadcast ), and / or another module, etc. It is worth noting that these locations can be displayed in a list, in the particular case, without displaying the map.

[0121] It is worth noting that module 110 may contain a personal account for each user (in particular, a special section of a site, application, service, etc.), for example, as a module of system 100, in a particular case, implemented as a web page (or a set of web pages), an application (including a mobile application) in which a user can control (create, edit, share, etc.) broadcasts and / or slides, for example, create slides that can be transformed (for example , by combining) into commercials, broadcast tion, etc. and, in the particular case, display them in the same window (user account, application, web browser, etc.), in a separate window, as well as on display modules (160A-160N). Also, in the user's personal account, the user can send an application for the exchange of materials for display, for example, in a particular case, realized by the broadcast part, for example, a slide or several slides, in particular containing commercials (videos), or select displayed on their modules (160A -160N) data for displaying, in particular, advertising (video) clips, slides and any parts of the broadcast, including data from external / external services 130.

[0122] The above display data is, in a particular case, advertising / promotional materials and / or informational content / content (as well as data that can be used by at least one module of the system and / or system 100 or related with it systems and / or modules, in particular for transmitting data for display in at least one module, processing data in at least one module, displaying at least one module and / or for other purposes, particular cases of which are described in the framework of this of the invention), wherein the data for display may be broadcast or advertising, at least one portion of the advertising broadcast. In a particular case, an advertising broadcast may contain slides (in a particular case, advertising slides) that can be created by the user or automatically by means of the system 100 or plug-in modules (for example, a module for generating / combining advertisements / advertising materials), as will be described later .

[0123] It is worth noting that although the description of the present invention contains entities (in particular, elements / modules) such as an advertising slide, an advertising broadcast, an advertising module, an advertising exchange module, an advertising creation module, etc., it should be understood that These entities relate not only to advertising / advertising content, but also to informational content, i.e. in a particular case, they may contain both advertising and information that is not advertising. So, the module for creating advertising and managing an advertisement 110 described in the present invention may be a module for creating and managing content; an ad creation module 123 may be a content creation module; advertising exchange module 125 may be a content exchange module; an advertising module (140A-140N) may be a content module / content module, and so on, where content is understood to mean any information / data in any form, in particular, as described in the framework of the present invention. Thus, an advertising slide is an entity (in a particular case, an information entity) containing information / data (data set) that can be displayed to the user in one form or another and / or which can be used to implement such information / data, and / or which can be used to collect statistical data (for example, about devices (from devices) of users, modules / modules of system 100, for example, advertising modules 140A-140N, display modules (broadcast slides) 160A-160N), or which are either erzhat metadata, statistical data and any other data, including computer code, scripts, executable code, compiled code, etc.

[0124] So, for example, in the particular case, the slides contain information / data (slide content), which is advertising / advertising content and / or any other information (information content / informational content), for example, non-advertising information (non-advertising information character). The content of the slide, in particular, information content and / or advertising content / advertising may contain information (may be information), for example, in the form of articles, presentations, tables, schedules, etc. Also, the content of the slide may contain information / data in the form of text, images / images, video, audio and / or in any other known format. Thus, the slide can be an advertising slide (which contains only advertising content), information (which contains only information content) or a mixed slide (which contains advertising content and information content), and in addition the slide may contain data / information necessary for the functioning of the system 100 (of the entire or at least one module of the system 100 or connected (connected) to the system by modules via wired and / or wireless communication, for example, a USB cable, in particular by USB interface, via Wi-Fi, etc.), slide show, slide show from the broadcast.

[0125] It is worth noting that advertising content, in the particular case, may contain information content and / or links to a source of information content (for example, websites, web pages, etc.). So, in the particular case of the invention, instead of or as advertising content (or at least one part of the advertising content), any type of content / data (which or part of which, in the particular case, can be displayed to the user) can be used, and also other data that is described in the framework of the present invention (service, metadata, statistical, cryptographic data / encryption data, hash tags, hash sums, etc.) that can be transmitted together or next to the advertising data. In the particular case, advertising data, information data, data for display, any other data (official, statistical and / or metadata, etc. and / or any combination thereof) and / or any combination thereof are data for display. Also, in the particular case of the invention, the data for display are advertising data, information data, data for display, any other data (official, statistical, metadata, etc. and / or any combination thereof) and / or any combination thereof.

[0126] As mentioned above, a slide (document) can be created by the user and / or means of the system (in the particular case of at least one module of the system, using program code, for example, in the form of scripts that implement the creation of such slides In the particular case, slides can be created (by the user and / or means of the system 100) by using (using templates (in the particular case of templates 910). So, for example, a template for creating a slide can contain an empty slide or filled with data / objects (nap example, text, images, photos from social networks, videos, animations (e.g. openGL, flash, css, html, jacascript, avi, etc.), etc.) saved, for example, at least one data warehouse (180A-180N), for example, in a database that stores various images, texts, animations, etc., moreover, the user or means of the system 100 can set / change the parameters and contents of the data / objects contained in template and / or slide, for example, the text of the template / slide, the image of the template / slide, can be changed new text has been added to the template / slide, a new image has been added, animation parameters can be changed (including, but not limited to, parameters, code, openGL content, flash, css, html, jacascript, avi, etc.) of the slide / template and / or its individual parts, for example, the transparency of the text, the number of images in the slide, the speed of the image, etc.

[0127] It is worth noting that the creation of slides and / or translations can be carried out by using a constructor that allows you to create, edit, delete, manage at least one part (one part) of the broadcast (including slides / slides), including using patterns.

[0128] A particular example of the structure and content of a slide may be a Microsoft PowerPoint slide. A particular example of a slide template is the Microsoft PowerPoint slide template.

[0129] Also, templates can be integrated with external services, for example, services 130, in particular, contain data, for example, code (program code, ad code, scripts, etc.) and / or images, videos, html pages , links (to internal or external data / resources of a service or other services), etc. It is worth noting that such services can be web resources, for example, web servers, web pages or any other data sources that can be added to slides / broadcasts or links to which can be added to slides / broadcasts. In a particular case, such services may include Yandex Traffic, Yandex Weather, various Social Networks, recommendation services, for example, Trip Advisor and others. Such services can provide data (for example, at least to one of the modules of the system 100, in particular to the module 110, 140A-140N, etc.), in particular, for use / addition by the user and / or means / tools of the system 100, at least in slides / broadcasts (for example, the load of expensive in Moscow is 5 points, visit our restaurant "Our Restaurant", a cozy cafe "Cozy Cafe" is waiting for you nearby) by transferring such data to the modules of system 100 (including , in the user's personal account, for example, in the module for creating advertising 1 23). Such information from the mentioned services can come and / or be processed by module 110 and / or module 140A-140N (or by any other module of system 100) in real time (online) and displayed in at least one type of slide, for example, slide of services / applications, which will be described in more detail below. It is also worth noting that the data received from the mentioned servers can be received and processed by the module 100 and added to at least one slide (for example, a services / application slide) in the form of values that are further converted to the image displayed on the slide. Also, the modules of the system 100 can use the API of such services and / or external modules (including software and hardware modules), which in a particular case allow the system 100 (system tools) and / or the user to integrate, for example, to embed (or use in any other known way, for example, use links, transformed information / data, etc.) the content / data, functions, methods, functionality of such services and modules in at least one module of the system 100 and / or in a slide, template, broadcast, etc. d. So, for example, in slides / broadcasts, as well as in modules of the system 100, in particular in display modules (160A-160N), for example, by displaying data on screens 162, they can be used (in a particular case, added, including by personal account or tools of other modules of the system 100, for example, module 148, module 195, etc.) data such as news from social networks (VKontakte, Odnoklassniki, Facebook), photos of users from social networks, photo-sharing services (for example, Instagram ), in particular photographs, messages, actions I (likes / likes, comments) of users / visitors of locations (in particular, institutions, events, etc.), (best) reviews from review services, for example, TripAdvisor. It is worth noting that to add / use data from various services (in particular, social networks), APIs of such services can be used, in particular, allowing you to add photos from social networks, data / image exchange services, etc., for example, by the use of various tags present in such data / photos, in particular the hashtags of photos, posts on social networks, etc. It is also worth noting that the management, addition, transfer of data for display (slides, broadcasts, etc.) and / or data into data for display can be carried out by means of user devices, for example, by means of applications installed in user devices, using the web interface , various messaging services, recordings on social networks, for example, recordings in a group / on a location board in a social network, etc., or by sending / sending to at least one module of system 100 of at least oneThe messages containing data for controlling, additions, etc., as well as marked, at least one heshtegom.

[0130] Also, in the cases mentioned above and the methods mentioned above, data can be used (in the particular case) such as messages from applications and services / instant messaging systems (instant messaging systems, IM, from the English Instant messaging) , chats (including online chats), social networks, video and / or audio broadcasts, recordings, streams, etc., from / through the Short Message Service (from the English Short Message Service, CMC / SMS), etc. d. It is worth noting that the remote control mentioned above (as well as monitoring the following objects and their contents, including the services provided by them) by at least one module and / or component / module elements, contents / data transmitted and / or displayed by the modules can be implemented through API services, applications, modules, etc., including the services mentioned above, including short message service and instant messaging service.

[0131] It is also worth noting that at least one user and / or at least one module of the system 100, an external module, a service, etc. can be notified (or various instructions can be sent to them, including instructions for managing modules, data for display, etc.) through applications and / or services, including through the use of messages from applications and services / instant messaging systems, chats, social networks, video and / or audio broadcasts, recordings, streams, etc., from / through the short message service, through API services, applications, modules, etc., including the services mentioned above, including short message service and instant messaging service.

[0132] The at least one slide mentioned above may be added by a user and / or means of system 100 to a broadcast. The broadcast can be created by means of the system 100 or by the user, for example, in the user's personal account, in particular, in the module 110, for example, in the control panel 120. moreover, the control panel, and, in particular, the user's personal account can be implemented by a web interface.

[0133] It is worth noting that at least one module (in a particular case, a software module) of the system 100 (and / or external to the system 100) and / or at least one part of such a module is a service (for example , service 130), and / or at least one part of such a service can be implemented by a text and / or graphical interface, for example, a web interface, an application, a part of an application (for example, an application window, an application layer, an application window area, panel, button, graphic or text element of the application, web interface, etc. d.).

[0134] In the particular case, the slide contains data described in the framework of the present invention for display (for example, advertising content, information content, links to advertising content, links to information content, service scripts 130 or any other program code, including executable ( compiled or not compiled) program code, etc.), and may also contain (or contain links to) additional data, in particular, statistical data (statistics collected, for example, by at least one module with system 100 or external modules, services 130 or other services, and statistics data may include the number of people, in a particular case, visitors in a location and / or the number of user devices, as described in the framework of the present invention), service data necessary for data transmission ( in the particular case of translations) between the modules of the system 100. for displaying data for display (for example, image settings), configuration files of the modules of the system 100 and / or slides, broadcasts, services (including services 130), etc.

[0135] The aforementioned broadcast is (contains) at least a set of slides, and may also contain service information / data (or links to such data), in particular data that may contain a slide, including service data, statistical data, data necessary for the functioning of the modules and services of the system 100 and other data, in particular, described in the framework of the present invention.

[0136] The translation and / or at least one translation element can be created by means of the system 100 (for example, at least one module of the system 100 or service 130 or external modules and services) and / or by a user, for example, in a personal account user. In a particular embodiment of the invention, the broadcast may consist of (contain) at least one slide or group / set of slides, and also, the slide and / or broadcast may contain service information, in particular used / used by at least one a module of system 100, for example, a module (140A-140N), in a particular case for displaying slides / broadcasts. Such overhead information can be the parameters of slides, broadcasts, and / or modules of the system 100, etc., for example, the display time of each slide / broadcast and / or group / set of slides, broadcast time, delay time between slides / broadcasts, schedule start / display of broadcasts and / or their components (for example, the start time of the broadcast display, the time of switching from one (video) image to another, in particular, implemented by the module 148), the on / off / on (off) time, at least at least one module I have a system of 100 etc. moreover, time is understood as a date (including, in particular, a century, year, quarter, month, week, day, etc.), hours, minutes, seconds, fractions of seconds, etc., as well as relative time, for example, the offset (for example, the elapsed time from one event to another event), calculated from the time of one slide, broadcast, to the time of another slide, broadcast, and can be taken into account the time the slide was displayed, broadcast, etc., and in a particular case such time settings can be stored in at least one data store (180A-180N), for example, in the form of a schedule of a module, service, broadcast, other events inside and / or outside the system 100, for example, service 130 availability, data storage availability / inaccessibility, slides availability / inaccessibility, and statistics and data provided by the advertising exchange module 125 may be taken into account, including events governing the display / display of data for display. It is worth noting that the broadcast may contain at least one slide from the types of slides described below. In the particular case, the broadcast is a playlist (playlist) containing slides. Also, in the particular case of the invention, the broadcast may consist of slide archives.

[0137] In the particular case of the invention, slides can be divided into different types of slides, for example, slides of information content; slides of advertising content of a location / event / event (for example, in which advertising modules 140A-140N are installed); slides of advertising content from the ad network module; slides of the second data set (for example, a video stream from a signal module, for example, broadcasting cable television), slides of services / applications, slides of the advertising exchange module and other types of slides, for example, mixed slides containing information from any of the above slides.

[0138] Information content slides may contain at least information content or links to it.

[0139] Slides of the advertising content of a location / event / event may contain data added by a user in a personal account, for example, about a location (in a particular case, an event, event, etc.), which may contain information about promotions in the location, events at the event, etc.

[0140] Slides of advertising content from an ad network module (ad network slides) may contain data of third-party users and / or modules, system services 100, external modules, services, affiliate programs (for example, received from advertising services, brands, organizations, advertising agencies etc.), etc., for example, advertising materials, in particular, videos of movie announcements, events of events, and such data can be stored in data storages (180A-180N), where they can be downloaded by system administrators 100. different module and the services and systems 100, third-party modules and services, users, etc. It is worth noting that this type of slides (like any other type of slides) can contain both data and links to such data, for example, in the form of web links to web resources where third-party user data is displayed and / or stored / or modules, services of the system 100, external modules, services, etc., for example, in the form of a link to a network data storage on which advertising materials are stored, or a service providing such advertising materials or links to them. In the case of displaying such a slide in the display module 160A, the content contained in such a slide or the content referenced in such a slide may be displayed. Also, such a slide may contain program code (in a particular case, instructions) for module 110, which determines the need to display a data set (in particular, advertising content), and module 110 determines which data set (advertising content) should be displayed when displaying a given slide, for example, by selecting from an available module such advertising content. It is also worth noting that when creating such a slide (for example, by a user or by means of system 100), module 110 also add one of the data sets currently available to it (advertising content, commercial) to the slide. So, for example, advertising content can be stored in module 110, in one of the data stores (180A-180N), can be provided by services 130, third-party services, and / or modules, and stored in data stores of such services and modules, for example, servers, web servers, network attached storage, etc.

[0141] Also, a slide and / or broadcast (eg, created by a user and / or system) or any part thereof (eg, image, text, script, video, etc.) can be uploaded (or linked, for example, by links, in particular, links in databases, web links, URI, etc.) by the user or by means of system 100 (in the particular case, at least one of its modules or a module connected / connected to it), at least at least one of the modules of the system 100, in particular, the module for creating advertising and managing advertising 110. Moreover, the slide and / or broadcast I can be downloaded from at least one data warehouse (180A-180N) and / or from external data sources external to the system 100, for example, local area networks (LANs), from the Internet, for example, from the web resources (e.g. websites / Internet sites, Internet portals, web servers, etc.), in particular in the form of web pages / Internet pages and / or their contents, including program code, including javascript scripts, etc., and other data / information sources, including from user devices (190A-190N) and / or through user devices.

[0142] It is worth noting that at least one slide (or a set / group of sites), as well as the entire broadcast, or at least one part of the broadcast can be created in any known format or set of formats (https: // ru.wikipedia.org/wiki/List_of_formats_of_files), for example, in the image / image file format, video, audio, multimedia, as well as in the web format (for example, a set of html, css, javascript, xml files, etc.) moreover, settings / parameters of slides / broadcasts can also be written in these formats, and can also be written in JSON format (English JavaScript Object Notation is a JavaScript-based text data exchange format). In a particular embodiment of the invention, at least one JSON file may contain the data described in this invention for configuration data (from configuration files), overhead data, etc. So, for example, after the system 100 (at least one of its modules) receives a command / instruction / interrupt / event to display and / or send a broadcast, slide, etc., in module 110, data for display (data broadcasts, in particular slide data and other data that are described in the framework of this image) can be packed / packed, for example, in an archive (archived), in particular, in a zip archive, rar archive, etc. and sent to at least one module of the system 100, for example, at least one advertising module (140A-140N), a base / node module (170A-170N), a moderation module 150 and / or a display module (160A-160N ) etc. Moreover, it is worth noting that the data for display can be sent to the modules of the system 100 without preliminary packaging (packaging). It is worth noting that at least one data set for display (e.g., slide, translation, part of the slide, translation part, packed data, etc.) can be implemented / converted as a set of JSON, HTML, CSS, and / or JS files, or other files that can be downloaded to a web browser and / or at least one module of the system 100 and / or can be displayed by at least one module of the system 100. So, in one of implementations of the present invention, the data set for display may contain at least one file or tool tion (command, command set, code, etc.). which can be used by at least one module of the system 100, for example, an advertising module 140A-140N to trigger data display for display by an advertising module (140A-140N), a display module (160A-160N) and / or any other module of the system 100 in particular, a web browser of said advertising module. Thus, in the particular case of the image, the web browser plays the broadcast. So. for example, such a launch file can be an index.html / index.html file or any other file that can, in a particular case, be transferred to a web browser to open / launch a slide, broadcast, or one of its parts. It is also worth noting that. at least one set of data for display (data for display) can be implemented and / or converted to audio, video, text and other files, for example, to a multimedia format, in particular to at least one WAV file, GIF, AVI, MPEG, etc.

[0143] Slides of the advertising exchange module (slides of the barter advertising network module, slides of the barter advertising network) may contain data from slides of other users, for example, an application for the exchange of content with which was confirmed / accepted by the user, as well as data for display from advertising networks described above. It is also worth noting that such a slide may contain a link to the data or at least one slide of another user, at least one broadcast of another user or module of the system 100, service 130, external modules and services, etc. In a particular embodiment of the invention, a user can include at least one slide of another user in his broadcast, in particular, a slide from at least one broadcast of another user (in the particular case, the same user registered under different credentials / login )

[0144] Service / application slides may contain data from various services that have been described above, for example, services 130, social networks, forums, instant messengers (messaging systems), chats, etc.

[0145] As mentioned above, at least one user and / or module of the system 100 and / or an external module and / or service (130 or an external service) can configure broadcast parameters, in particular, each slide or set of groups slides. So, for example, for a slide of an advertising exchange module, a user can configure the number of displayed commercials, the frequency of displaying commercials, etc.

[0146] It should be noted that the sequence of display / playback of slides (for example, within the same broadcast) can be determined by the user in the control panel 120 and / or by means of the system 100.

[0147] It is also worth noting that the slides can be collected (in a particular case, packed) into one playlist (playlist), which can be played / downloaded by at least one module of the system 100, and / or added to the broadcast.

[0148] After the broadcast has been created and / or edited (by the user and / or by means of the system), in the particular case, all slides will be added and the settings for the slides, broadcast, and / or modules, etc. will be set / set. , translation / translation data (data for display, for example, including additional service data / information and other data, as described in the framework of the present invention) can be transmitted to at least one module of the system 100, for example, at least one moderation module 150 to check the content download data for display, and / or, at least, in one advertising module (140A-140N) for the purpose of their further transmission and / or display / display / playback, in at least one in the display module (160A-160N) .

[0149] After the data has been transmitted for display in at least one module of the system 100, they can be used by at least one module of the system 100, for example, displayed by at least one module of the system 100 and / or loaded into the described above a web browser (for example, an index.html file (and at least one file from the data for display, for example, a slide and / or broadcast) can be transferred / downloaded to a web browser or any other file that , in the particular case, initiates the launch (starts) of the display of at least one slide or translations in the web browser and / or the display module (160A-160N) or any other module of the system 100, for example, the base / node module (170A-170N))), for example, for the purpose of displaying in at least one display module (160A-160N). Moreover, if the data for display were transferred in a packed / archived form, then they can be used both in a packed form and without the implementation of the process of unpacking such data. So. for example, the use of files received by the modules of the system 100 can be implemented by the functionality / functionality provided by such packers / unpackers (for example, archivers / unzip archives). So, for example, in a particular case, archivers, in particular through the provision of APIs, allow other applications and services (in particular, implemented / installed in the modules of system 100) to view and run data / files / applications that are in a package / archive without extracting them from the archive. Also, in the particular case, the packed data can be extracted into a temporary or virtual folder from which it can be launched, displayed, etc., by at least one module of the system 100, and also used to display in a web browser , in particular, managed by said web server.

[0150] In one particular embodiment of the invention, the display data that is created by the user or the system means, for example, in the module for creating and managing advertising 110, is transmitted to at least one advertising module (140A-140N), processed by the means of this module and are transmitted to at least one display module (160A-160N), on which the aforementioned data is displayed for display. Moreover, as will be described later, the mentioned data for display can be slides, in a particular case, collected / arranged (by the user and / or means of the system 100) in the broadcast, and the broadcasts can be archived (packed in at least one archive) , for example, by means of module 110. Mentioned data for display before transmission to the advertising module (140A-140N) can be preliminarily sent to at least one moderation module (verification module) 150, in which, in the particular case, verification is carried out yes data for display, for example, for the presence of data / content integrity, the absence (or presence) of content / content prohibited for display (for example, prohibited by the advertising law, settings in at least one module of system 100, for example, in module 110, 140 or 140, etc.) etc. Further, after checking the data for display in the moderation module 150, the data, for example, in the case of successful verification, can be sent to the advertising module (140A-140N). Verification of the data to be displayed in moderation module 150 may be carried out by at least one user and / or at least one program element, in particular, implementing an algorithm for verifying data integrity for display (for example, by comparing checksums of data sets (being data for display, or at least one part thereof) in a particular case, transmitted in the form of packages, files, etc. .. the size of the data sets and / or other known methods of ensuring integrity and / or security data transfer If the data for display did not pass the verification (moderation / moderation process), a message about the reason why the data for display did not pass the verification can be sent to at least one module, for example, to the module 110 and / or. To at least one user, for example, the user who created the data for display (in the particular case, broadcast). It should be noted that in parallel (in the particular case, simultaneously) with sending data for display in the moderation module 150 data for display could t be sent to the advertising module 140 in particular to reduce the transmission time of said data in advertising module after moderation, thereby implementing the transmission data to display, in a particular case, during moderation / moderation data to display unit 150 in moderation.

[0151] It is worth noting that the data for display transmitted to at least one module of the system 100, for example, an advertising module (140A-140N), can provide offline display of such data in at least one display module (160A- 160N), even if the connection / communication of such a module (in particular, module 140A-140N) with module 110, module 150, etc. will be torn. In this case, the advertising module (140A-140N) can, for example, in the process of scanning devices and modules determine the presence next to it, at least one of any module (for example, another advertising module (140A-140N), module (140A-140N ), module (160A-160N), module (170A-170N), etc., for example, in order to receive data from them for display or the ability to connect to module 150, software module, etc. through them, etc. e. through the possibility of making connections / communications, including through the possibility of access to the Internet provided by such modules t

[0152] In a particular embodiment, at least one advertisement module (140A-140N) and / or base / node module (170A-170N) connects to at least one module of system 100, for example, to a module moderation 150 and / or the software module in order to obtain data for display, updated / changed data for display, including broadcasts, slides, etc., as well as any other data that includes, but is not limited to, operating instructions ( e.g. turning on, turning off, switching (audio) / (video) streams, etc.) an advertising module and / or associated modules (e.g., display modules, bases / nodal modules, data stores, etc.), as well as instructions for displaying data for display (e.g., update, pause display, stop display, request to transmit data, for example, statistical data, in particular, to module 110, etc.). Moreover, the advertising module and / or the base / node module can be connected to the module 110 by transmitting to the module 110 an encryption / security key and / or device identifier in order to provide it with information about a possible update of data for display, new data for display, etc. If it is established that there is an update (in module 110), then the advertising module can receive data for display from module 110, or it can connect / establish a connection (also through its identifier and / or encryption / security key) with moderation module 150 in order to receive from data for display, for example, by the pointer / link provided by the module 110. It is worth noting that the advertising module can immediately establish a connection with the moderation module 150 and obtain from it data for display and / or other data, as described in Astoyan invention.

[0153] It is worth noting that when transmitting data for display to advertising modules 140A-140N, such data can be downloaded (for example, from module 110 and / or from module 150) to advertising modules 140A-140N sequentially (i.e., data for mappings are first downloaded from module 110 or 150 to at least one mentioned advertising module, and then from this advertising module, said data is transferred / downloaded to at least one advertising module, then to the next advertising module, and so on, until data will not be uploaded to all available and / or neo appropriate advertising modules) and / or in parallel (i.e., data for displaying is first downloaded from module 110 or 150 simultaneously into two or more advertising modules). In another embodiment of the invention, the data for display can be transmitted / downloaded to at least one base / node module 170A-170N, from which at least one advertising module 140A-140N can be transmitted, and further transmitted data for display, at least one advertising module 140A-140N can be transmitted sequentially and / or in parallel, as described above, and in this case, at least one base / node module 170A-170N and / or advertising module 140A-140N. thus, at least one module of the system 100 can download (new, updated, etc.) data for display from at least one module for display and / or transmit / distribute to at least one other system module 100. Thus, in one implementation of the invention, the advertising module may check for the presence / updating of data for display on another advertising module 140A-140N and / or at least one base / node module 170A-170N and / or on at least one display module 160A-160N.

[0154] Thus, in a particular embodiment of the invention, if the advertising module (140A-140N) loses the network (there will be no communication / connection with at least one module of the system 100, all modules of the system 100, for example, with the exception of the display modules 160A -160N, the Internet, etc.) data for display / broadcasting will continue to be displayed, in particular, according to the schedule for broadcasting, and the pause / stop displaying the broadcasting is also set by the schedule and other settings, in particular, saved in the configuration file le or other service data, for example, stored on at least one storage device (180A-180N), including restrictions on the number of data displays for displaying, for example, broadcasts or slides (in particular, slides of an advertising materials / advertisement exchange module) , data display completion dates, etc. The number of data displays for the displays (in particular, slides, broadcasts, etc.) can be transferred to the device in JSON format (in the JSON file), as described in the framework of the present invention, and is considered an advertising module. If the display dates / times are limited or have other settings, then they are also taken into account by the mentioned advertising module even if there is no connection with the module 110, the Internet, the moderation module 150, etc., since, in the particular case, the relevance of the data governing the broadcasting display and / or their components, is provided / supported by using the module of real-time clock / internal clock of the module, the power of which can be carried out from an independent power source, or the power of an advertising module, etc. . the time / date will not be reset / reset when the advertising module is reloaded and / or if there is no connection, for example, with module 110, the Internet, etc. If the display time of all the data for display (slides / broadcasts) expires, then such data for display can be skipped during the display by the advertising module. If all the data for display is finished, a splash screen / stub may be displayed (in a particular case, the default slide / broadcast, which may contain advertising and / or information content, information about the end of the slide / broadcast, information about module problems, etc. ), and the display of data for display can be resumed when establishing communication with at least one module of the system 100, which, in the particular case, can provide a connection to the module 110, including via the Internet.

[0155] Also, in one implementation of the present invention, the modules of the system 100, for example, advertising modules 140A-140N, modules 170A-170N, etc., can connect to the modules of the system 100 to exchange information about the status / status of the system modules 100, in particular, in one subnet (for example, a subnet that includes modules of the system 100 in one location), for example, to identify broken / non-functioning modules and / or modules disconnected from the Internet or at least one module of the system 100 , moreover, at least on one module of system 100 a list of such non-functioning / disconnected from the network and / or device modules is formed and transferred to at least one module of the system 100, for example, to the module 110, or such a list can be used to exchange data for displays, service information, etc. .d.

[0156] It is also worth noting that the exchange of data for display (including data from services 130, including data from social networks, etc.) may include verification by at least one identity module of at least one part broadcast (for example, a slide) and / or the whole broadcast in whole, with the aim of downloading to itself (for example, in the data warehouse) such data in order to display such data without the need to connect to module 110, or module 150, in particular, without the need to download such data via the Internet. In a particular embodiment of the invention, the module (140A-140N) may send a request to the module 110 in order to obtain information about the data to be displayed (for example, about the size, the checksum of the data to be displayed, or at least one part to be displayed, and t etc.), after which the mentioned advertising module polls the nearest modules (for example, 140A-140N or 170A-170N), and if such modules do not contain the required data for display, then such data for display can be obtained from module 110. Otherwise case, data for display is loaded At least one module that contains the required data for display. In this way, commercials from the above-mentioned advertising network, advertising exchange module 125, etc., can be transmitted.

[0157] It is also worth noting that together with the data for display, data can be transmitted (in a particular case, as part of the service data described above), which allows to establish the integrity of the transmitted data for display, including the use of integrity checks of transaction block chains (for example, Block-chain , from English block - block, chain - chain). So, for example, such data may be the size of at least one transmitted / received file / packet, checksum, hash, etc., as well as the use of various methods and means of checking data integrity, which in a particular case protect transmitted data for display from substitution (for example, by third parties, services, modules, systems, etc.), unauthorized changes in the description or content of the mentioned data, etc. In case of correspondence of the sent data for display and the received data for display, in particular, the equality of checksums, file sizes, etc. the data sent and received for display, the received data can be processed (as described in the framework of the present image, in particular as described below) and stored in at least one module of the system 100 (for example, the receiving advertising module (140A-140N) ) and / or displayed on at least one module of the system 100 (e.g., a display module (160A-160N)).

[0158] It is worth noting that the data for display can be encrypted with any known type / type of data encryption / encryption, for example, before being sent from module 110 to at least one module of system 100, for example, to an advertising module (140A-140N ), base / node module (170A-170N), moderation module 150, etc. for example, an advertising module (140A-140N), a base / node module (170A-170N), a moderation module 150, etc. may have its own unique identifier, an encryption key, which can be used to request data for displaying from at least one module of system 100, for example, an advertising module (140A-140N), base / node module (170A-170N), module moderation 150 etc.

[0159] It is also worth noting that the data obtained above for display (as well as other data, for example, service information, etc.) can be stored in at least one data store (180A-180N), for example, in the data storage 180A of the advertising module 140A, for example, in a database deployed / stored on such an advertising module, and the storage can be carried out taking into account (based on) data, in particular, service data, configuration data, etc. stored , for example, in the JSON file mentioned above.

[0160] In the particular case of the invention, receiving / receiving, processing (including unpacking), storing (received) data for display is carried out by a (web) server installed on at least one module of system 100 (for example, module 160A -160N and / or module 140A-140N).

[0161] It is worth noting that when sending data for display (for example, after changing the slide, contents of the slide, number of slides, translation, etc.), it can send only changes (and / or modified, added content) to the data for display . In the particular case, the module 110 compares the data to display the previous broadcast and the current broadcast and generates a set of data for display, which contain the changed data / new data, which are then sent to at least one module of the system 100. In the module of the system 100, to which such data was transferred, data is compiled to be displayed from the previous broadcast and data from the received broadcast in one broadcast, in particular, by replacing / deleting data, according to changes that may Having gained, for example in overhead. In the particular case of the invention, the module 150 moderates changes (changed data (for display)).

[0162] It is worth noting that the amount of data to be displayed (in particular, advertising content, for example, used in slides from the advertising network / advertising network module, including services 130) can be calculated according to the number of user devices within the scanning radius of the advertising modules (140A-140N). So, for example, the number of displayed data for displaying (for example, commercials) and the number of users (user devices) within (scanning) of said advertising can be calculated / calculated (in particular, by the mentioned advertising modules and / or module 110) modules belonging to one user / client and. or one location. Also, such a quantity of displayed data for displays to a certain (fixed) number of users / user devices can be calculated for / from another user / client, and / or in another location. Such a number of calculated impressions / displays of data for display can be taken into account when exchanging data for display (for example, commercials, in particular from barter and / or advertising networks) between two users / customers and / or locations, for example, at least in one user account. It is worth noting that for the number of displays of data to display (in particular, data from services 130. barter and / or advertising networks), in particular, users of devices 190A-190N can be calculated reward to the user / client, which can be used when exchanging data for mappings between at least two users / clients or at least between two locations.

[0163] Counting / calculating the number of displayed and / or which data will be displayed for display, as well as the size of said reward (which can also be calculated in points), offsetting data for displaying data, including those involved in exchanging data for displaying, etc. can be implemented by at least one module of the system 100, in particular, at least one module (140A-140N) and / or at least one module 110.

[0164] It is also worth noting that, in addition to counting the number of devices detected during scanning by the advertising modules 140A-140N (or any other modules), in order to identify (potential) users who viewed (to which they displayed / are displaying) the data to be displayed, or as a separate option / method / technology for counting the number of such users, the technology for tracking the faces of users, in particular, turned / directed towards at least one module, can be used. Oia (160A-160N). So, for example, to implement such a calculation, a camera can be installed (including a webcam, video surveillance systems, etc.). which performs registration / fixing of users (in particular, users' faces) in a location, in particular, close to advertising modules (140A-140N) and / or display modules (160A-160N) and / or other modules of system 100. For example, for recognition of faces captured by cameras, the tools of system 100 can be used, for example, implemented by at least one algorithm for recognizing faces of people / users. Also, third-party services that implement similar algorithms, for example, FINDFACE service, can be used. It is worth noting that at least one of the aforementioned cameras can be installed in at least one location (for example, on the wall of buildings, mounted on the ceiling, etc.), on one module of the system 100, and / or be an integral part of such a module of the system 100. Thus, in a particular embodiment of the invention, the position of the user's head fixed in this way, in the particular case of the user's face, can be calculated by the system 100 as viewing data for display.

[0165] It is also worth noting that the cameras mentioned above can be used to count the number of data displayed (in display units 160A-160N) for display. So, for example, the said cameras directed towards the display module (in particular, on the screen of the display module) 160A-160N can record / record (take pictures / photos, record video, etc.) of the image displayed in the display modules. Such a captured image can be used to store at least one data store (180A-180N) and / or provide at least one user (for example, a client, an advertiser of an advertising network, etc.). in particular, to collect and process statistics on the quality, quantity and / or frequency of data display to display, the absence / presence of equipment malfunctions, the number of visitors to the location.

[0166] It is also worth noting that at least one system module, in particular, the advertising module 140A-140N and / or the display module 160A-160N, can create screenshots / screenshots (from the English screenshot - screenshot) of the image data for display, in particular, displayed in modules for display and / or reproduced by the aforementioned web browser, the data can be used to collect and process statistical data, as described above.

[0167] FIG. 2 shows a block diagram of one embodiment of the present invention. The process that implements the method described in the framework of the present invention, an exemplary version of which is shown in FIG. 2, in the particular case, begins at step 210, in which the creation of an advertising broadcast (data for display) is created, after which the process proceeds to step 220, in which editing is performed, for example, by the user and / or means of system 100 (adding slides, editing slides, parameters / settings of slides, broadcasts, etc., as described in the framework of the present invention) of the created broadcast or at least one part of it. After the translation has been edited, the process proceeds to optional step 230, in which the transfer / download (in particular, from module 110) of the created broadcast (which can be packed / archived, previously or during the transfer / download of the broadcast) is carried out in the module moderation module 150, after which the process proceeds to optional step 240, in which the content / contents of the transmitted broadcast are moderated / moderated in moderation module 150. Next, the process proceeds to step 250, in which transmission / download (from module 150 and / or from module 110) is transmitted to at least one module of system 100, in particular to at least one advertising module (140A-140N) and / or at least , in one base / node module (170A-170N). The process then proceeds to step 260, in which the means of at least one advertising module (140A-140N) and / or at least one base / node module (170A-170N), and / or at least one display module (160A-160N), the broadcast is displayed, for example, at least on one display module (160A-160N). Next, the process proceeds to step 270, which collects the statistical (including service) data described in the framework of the present invention by means, modules and methods, in particular, described in the framework of the present invention, and the process proceeds to step 280.

[0168] In step 280, the process checks for updates of at least one broadcast (data to be displayed) or its components by at least one module of system 100, for example, an advertising module (140A-140N) and / or module 110 , and / or module 150, and / or module (140A-140N). If the process in step 280 did not establish the availability of updates in the broadcast, the process proceeds to step 290, in which the process checks whether the broadcast should continue (for example, if the time for displaying slides, broadcasts, etc.) has not expired. If the step of 290 does not reveal the need to continue displaying the broadcast, the process proceeds to step 295, in which the broadcast demonstration is paused or completely stopped, for example, by the advertising module (140A-140N).

[0169] If at step 290 the fact of the need to continue displaying the broadcast is detected, the process proceeds to step 260.

[0170] After step 295, the process proceeds to step 298, in which (at least one module of the system 100, for example, module 140A-140N) checks for the presence (for example, in module 110, module 150, modules (140A-140N), modules (160A-160N) and / or modules (170A-170N)) of at least one new broadcast. If the process did not find new translations in step 298, then the process proceeds to step 280. If at least one new translation was detected in step 298, the process proceeds to step 250.

[0171] If in step 280 the process determined that there were changes (in the existing) broadcast, the process proceeds to step 286, in which the changes in the advertising broadcast (or the changed broadcast) are downloaded from at least one module of the system 100, for example at least one module (140A-140N). module 150, module (170A-170N) and / or module 110, etc., and the process returns to step 260.

[0172] FIG. 3 is a block diagram of an exemplary embodiment of the present invention. In step 310, in which the creation of the translation (data for display) is performed. Next, in optional step 320, the packaging / packing (archiving) of the broadcast data is performed. Next, in step 330, the transmission of (data) translation is carried out to at least one module of the system 100, for example, to at least one advertising module (140A-140N) and / or to the base / node module 170A-170N, and intermediate the step may be to transmit the broadcast to the moderation module 150 with verification of the broadcast content and / or further transmission of the broadcast to at least one of the mentioned modules of the system 100.

[0173] Next, at least one module to which the broadcast was transmitted (which received the broadcast) in optional step 340 decompresses the resulting broadcast, and then, in optional step 350, the broadcast is downloaded to the web browser described in the present invention, and in step 360, the broadcast is displayed in at least one module of the system 100, for example, in the display module 160A-160N.

[0174] FIG. 4 shows an example implementation of the present invention. As mentioned above, the control panel 120 may contain / include a personal account of a user (client, advertiser) 420A-420N. The user account of 420A-420N may include a broadcast module (430A-430N), an advertising network module (440A-440N), an advertising / banner network exchange module (1250A-125N), a screen module (advertising modules, display modules) 460A-460N. The number and type of displayed modules 430-460 in the user’s account is determined / set, in particular, by the type of user, for example, all modules may be available to the client, and only the module (440A-440N) may be available to the advertiser. The screen module 460A-460N may include displaying modules of the system 100 that implement (responsible for) displaying screens on which data to display is displayed, in particular, display modules 160A-160N and / or advertising modules 140A-140N.

[0175] FIG. 5-8, data streams (data exchange for display, service data, etc.) between the modules of the system 100 are shown, in particular, in the process of transmitting data for display in advertising modules and databases / node modules. In FIG. 5-8, 160A-160N display modules are not shown, however, it should be understood that data (in a particular case, a signal via an HDMI-HDMI wire) can be transmitted to such modules from at least one advertising module 140A-140N. The arrows in FIG. 5-8 display data transmitted between modules. FIG. 5-8 also include optional modules, such as moderation module 150 or the Internet. The transmission of data streams can be implemented by wireline and / or wireless (wireline and / or wireless) communication, as described in the framework of the present invention. It is worth noting that through the channels (communication) through which the data mentioned above are transmitted, data can be transferred in the opposite direction, for example, requests to download new broadcasts (data for display), service data, collected statistical data, and the counted number of visitors can be transmitted , user device identifiers, data for the exchange of advertising materials (data for display), etc.

[0176] FIG. 9 illustrates an exemplary embodiment of a slide template in accordance with one embodiment of the present invention. Template 910 (in the particular case, a partially filled slide, an example of which is shown in FIG. 9), as mentioned above, may be an empty, partially filled or completely filled slide, Template 910 may include elements of a template (920A-920N), which are and / or allow adding (in a particular case to the user, for example, in the user's personal account) to the slide: video files, links to video files, graphic images, text, program code, for example, in the form of scripts, in particular, javascript scripts ( for example, the script is measure, calculation of discounts, current time, number of visitors, quantity of remaining goods, etc.), media content (for example, animations, audio files, etc.), applications, widgets and / or parts thereof and other content / content, in including exchange (advertising) content, in particular from the above-mentioned barter network, advertising content from the above-mentioned advertising network, etc. The template 910 may also include a settings / control panel for the slide (s) / broadcast (broadcasts) 930 and / or elements (elements) of the slide / translation (broadcasts), as described above, and the settings (940A-940N) of the panel 930 may be settings slide display (940A), slide element settings (940B), external appearance / slide appearance settings (940V), external appearance / slide element settings (940N), etc.

[0177] In FIG. 10 shows an example of a general-purpose computer system that includes a multi-purpose computing device in the form of a computer 20 or a server including a processor 21, a system memory 22, and a system bus 23 that couples various system components, including the system memory to the processor 21.

[0178] The system bus 23 may be any of various types of bus structures, including a memory bus or memory controller, a peripheral bus, and a local bus using any of a variety of bus architectures. System memory includes read-only memory (ROM) 24 and random access memory (RAM) 25. The ROM 24 stores the basic input / output system 26 (BIOS), consisting of basic routines that help exchange information between elements within the computer 20, for example, at the time of launch.

[0179] Computer 20 may also include a hard disk drive 27 for reading from and writing to a hard disk, not shown, a magnetic disk drive 28 for reading from or writing to a removable magnetic disk 29, and an optical disk drive 30 for reading from or writing to a removable optical disc 31 such as a CD, a digital video disc, and other optical means. The hard disk drive 27, the magnetic disk drive 28, and the optical disk drive 30 are connected to the system bus 23 by means of the hard disk drive interface 32, the magnetic disk drive interface 33, and the optical drive interface 34, respectively. Storage devices and their respective computer-readable means provide non-volatile storage of computer-readable instructions, data structures, program modules and other data for computer 20.

[0180] Although the typical configuration described here uses a hard disk, a removable magnetic disk 29, and a removable optical disk 31, one skilled in the art will appreciate that other types of computer-readable media that can store data that are accessible with using a computer, such as magnetic cassettes, flash memory cards, digital video discs, Bernoulli cartridges, random access memory (RAM), read-only memory (ROM), etc.

[0181] Various software modules, including operating system 35, may be stored on a hard disk, magnetic disk 29, optical disk 3 1, ROM 24, or RAM 25. Computer 20 includes a file system 36 associated with the operating system 35 or included into it, one or more software applications 37, other program modules 38 and program data 39. A user may enter commands and information into computer 20 using input devices such as a keyboard 40 and pointing device 42. Other input devices (not shown) may VK have a microphone, joystick, gamepad, satellite dish, scanner, or any other.

[0182] These and other input devices are connected to the processor 21 often through a serial port interface 46 that is connected to the system bus, but can be connected via other interfaces, such as a parallel port, game port, or universal serial bus (USB). A monitor 47 or other type of visual display device is also connected to the system bus 23 via an interface, for example, a video adapter 48. In addition to the monitor 47, personal computers typically include other peripheral output devices (not shown), such as speakers and printers.

[0183] Computer 20 may operate in a networked environment through logical connections to one or more remote computers 49. The remote computer (or computers) 49 may be another computer, server, router, network PC, peer device, or other node on a single network, and also typically includes most or all of the elements described above with respect to computer 20, although only an information storage device 50 is shown. Logical connections include a local area network (LAN) 51 and a global computer network (GCS) 52. Such network environments are usually common in institutions, corporate computer networks, and the Internet.

[0184] A computer 20 used in a LAN network environment is connected to a local area network 51 via a network interface or adapter 53. A computer 20 used in a GKS network environment typically uses a modem 54 or other means to establish communication with a global computer network 52, such like the internet.

[0185] The modem 54, which may be internal or external, is connected to the system bus 23 via the serial port interface 46. In a networked environment, program modules or parts thereof described with reference to computer 20 may be stored on a remote information storage device. It should be noted that the network connections shown are typical, and other means may be used to establish communication communication between computers.

[0186] In conclusion, it should be noted that the information provided in the description are examples that do not limit the scope of the present invention defined by the claims. One skilled in the art will recognize that there may be other embodiments of the present invention consistent with the spirit and scope of the present invention.

Claims (88)

1. A system for displaying content, including: - a module for creating content and content management, creating and editing content and transferring said content to at least one advertising module and / or at least one node module, as well as transmitting content to a moderation module, if necessary content verification, and the content creation and content management module further comprises a content exchange module that exchanges content between users and / or at least one system module, where the content includes at least one content exchange module, wherein the content of the first user contains part of the content of the second user, and the content of the second user contains part of the content of the first user and the number of displays of the included part of the content of the second user in the first display module is calculated based on the number of displays the included portion of the content of the first user in the second display module, taking into account the number of user devices defined by the first module from images and the second display module; - a moderation module that verifies the received content and its transmission, in case of successful verification, in at least one advertising module and / or at least one nodal module; - an advertising module that receives content from at least one module for creating content and managing content, and / or at least one moderation module, and / or at least one node module, and / or from at least one advertising module and transmitting content to at least one content display module, the advertising module also determining through the communication module the number of user devices by scanning Wi-Fi signals transmitted by oystvami users who are within range of said communication module, wherein the thus determined number of user devices is transmitted to the content creation module and a content management; - a node module that receives content from at least one of the mentioned system module and / or another node module and transfers content to at least one advertising module and / or at least one other node module, and / or at least one display module; - a display module that receives content from at least one advertising module and / or from at least one node module and displays content. 2. The system according to claim 1, characterized in that the transmission of content in at least one of said modules includes the transmission of updated content. 3. The system according to claim 2, characterized in that only new and / or changed content data is transmitted. 4. The system according to claim 2, characterized in that the transmission of the updated content is carried out sequentially from one advertising module to another. 5. The system according to claim 2, characterized in that the updated content is transferred to at least one nodal module, which transfers content to one advertising module with further sequential transfer of content from one advertising module to another. 6. The system according to claim 2, characterized in that the updated content is transferred to a node module that transfers content to at least one other node module, and further updated content is transmitted to at least one advertising module, at least one of the mentioned node module. 7. The system according to claim 1, characterized in that the content is information data and / or advertising data. 8. The system according to claim 1, characterized in that the content includes service data, metadata, statistical data, crypto data / encryption data, hash tags, hashes of the content data, or any combination thereof. 9. The system of claim 1, further includes services that transfer information and / or advertising data to the module for creating and managing content and / or at least one advertising module for adding them to the content. 10. The system of claim 1, characterized in that the advertising module further includes a web server and a web browser, into which content is downloaded that is played by the web server and the web browser, the displayed content in the display module being reproduced content. 11. The system according to claim 1, characterized in that the content contains advertising content and / or information content provided by third-party services. 12. The system of claim 1, further comprising a video switch that switches between content and other display data transmitted to the display module. 13. The system according to claim 1, characterized in that the content is transmitted from the advertising module to the display module in the form of a video signal. 14. A method for displaying content, comprising the following steps: - create content in the module for creating content and managing content by the user; - exchange content by means of a content exchange module between users and / or at least one system module in a content creation and content management module, where the content includes content from at least one content exchange module, wherein the content of the first user contains part of the content the second user, and the content of the second user contains part of the content of the first user and the number of displays of the included part of the content of the second user in the first display module is calculated on newer than the number of displays of the included portion of the content of the first user in the second display module, taking into account the number of user devices defined by the first display module and the second display module; - transmit said content to at least one advertising module and / or at least one nodal module by means of the content creation and content management module, if verification is not required; - if necessary, verification of content: - transmit the content to the moderation module, - check the content in the moderation module, - in case of successful verification of the content, it is transmitted to the advertising module and / or node module; - receive content with an advertising module and / or nodal module; - transmit the content from at least one node module to at least one advertising module, if the content has been transferred to the node module; - determine the communication module in the advertising module the number of user devices by scanning Wi-Fi signals transmitted by user devices that are within the range of the mentioned communication module; - transmit the above-defined number of user devices, at least to the content creation and content management module; - transmit the content from at least one advertising module and / or from at least one node module to one content display module by means of the advertising module and / or node module; - receive the content by the display module from the advertising module and / or the node module and display the received content by the display module. 15. The method according to p. 14, characterized in that the transfer of content in at least one of the mentioned module includes the transmission of updated content. 16. The method according to p. 15, characterized in that only the new and / or changed content data is transmitted. 17. The method according to p. 15, characterized in that the transmission of updated content is carried out sequentially from one advertising module to another. 18. The method according to p. 15, characterized in that the transmission of the updated content is carried out at least in one node module, which transfers the content to one advertising module with further sequential transfer of content from one advertising module to another. 19. The method according to p. 15, characterized in that the transmission of the updated content is carried out in the node module, which transmits the content to at least one other node module, moreover, the updated content is transmitted to at least one advertising module, at least one of the mentioned node module. 20. The method according to p. 14, characterized in that the content is information data and / or advertising data. 21. The method according to p. 14, characterized in that the content includes service data, metadata, statistical data, crypto data / encryption data, hash tags, hashes of the content data or any combination thereof. 22. The method according to p. 14, characterized in that the transfer of information and / or advertising data from the services to the module for creating and managing content and / or at least one advertising module for adding them to the content. 23. The method according to p. 14, characterized in that a web server and a web browser are installed in the advertising module, and also characterized in that the received content is downloaded and played back into the web browser, as well as characterized in transferring the content to the display module in the form of video signal through the HDMI interface. 24. The method according to p. 14, characterized in that the content contains advertising content and / or information content provided by third-party services. 25. The method according to p. 14, characterized in switching by means of a switch of video signals between the content and other data for display transmitted to the display module. 26. The method according to p. 14, characterized in that the transmission of content from the advertising module to the display module is in the form of a video signal. 27. A system for displaying content, including: - a module for creating content and content management, creating and editing content and transferring said content to an advertising module, as well as transferring content to a moderation module if necessary to verify the content, the module for creating content and content management further comprises a content exchange module for exchanging content between users and / or at least one module of the system, where the content includes content from at least one exchange module to a content, and the content of the first user contains part of the content of the second user, and the content of the second user contains part of the content of the first user and the number of displays of the included part of the content of the second user in the first display module is calculated based on the number of displays of the included part of the content of the first user in the second display module, taking into account the number of user devices defined by the first display module and the second display module; - a moderation module that verifies the received content and transfers the content, in case of successful verification, at least in the advertising module; - an advertising module that receives content from at least one content creation and content management module, and / or from one moderation module, and / or from one advertising module, and transfers content to at least one content display module moreover, the advertising module also carries out through the communication module the determination of the number of user devices by scanning Wi-Fi signals transmitted by user devices that are within the range of said module with ides, the thus determined number of devices is transmitted to the content creation module and a content management; - a display module that receives content from at least one advertising module and displays content. 28. The system according to p. 27, characterized in that the transmission of content in at least one of said modules includes the transmission of updated content. 29. The system of claim 28, characterized in that only new and / or changed content data is transmitted. 30. The system according to p. 28, characterized in that the transmission of updated content is carried out sequentially from one advertising module to another. 31. The system of claim 27, further comprising a nodal module that receives content from at least one of the system modules and / or another nodal module and transfers content to at least one advertising module and / or, at least one other nodal module and / or at least one mapping module. 32. The system according to p. 28, characterized in that the updated content is transmitted to at least one nodal module, which transfers content to at least one advertising module with the subsequent sequential transfer of content from one advertising module to different means of advertising modules. 33. The system according to p. 28 and p. 31, characterized in that the transmission of the updated content is carried out in the node module, which transmits the content to at least one other node module, and then the updated content is transmitted at least to one advertising module from at least one said node module. 34. The system according to p. 27, characterized in that the content is information data and / or advertising data. 35. The system according to p. 27, characterized in that the content includes service data, metadata, statistical data, cryptographic data / encryption data, hash tags, hashes of the content data, or any combination thereof. 36. The system of claim 27, further includes services that transfer information and / or advertising data to the module for creating and managing content and / or at least one advertising module for adding them to the content. 37. The system of claim 27, characterized in that the advertising module further includes a web server and a web browser, into which content is downloaded that is played by the web server and the web browser, the displayed content in the display module being reproduced content. 38. The system according to p. 27, characterized in that the content contains advertising content and / or information content provided by third-party services. 39. The system of claim 27, further comprising a video signal switch that switches between content and other display data transmitted to the display module. 40. The system according to p. 27, characterized in that the content is transmitted from the advertising module to the display module in the form of a video signal. 41. A method for displaying content, comprising the following steps: - create content in the module for creating content and managing content by the user; - exchange content by means of a content exchange module between users and / or at least one system module in a content creation and content management module, where the content includes content from at least one content exchange module, wherein the content of the first user contains part of the content the second user, and the content of the second user contains part of the content of the first user and the number of displays of the included part of the content of the second user in the first display module is calculated on newer than the number of displays of the included portion of the content of the first user in the second display module, taking into account the number of user devices defined by the first display module and the second display module; - transmit the mentioned content to the advertising module by means of the module for creating content and content management, if it is not required verification; - if necessary, verification of content: - transmit the content to the moderation module, - check the content in the moderation module, - in case of successful verification of the content, it is transmitted to the advertising module; - receive content with an advertising module; - determine the communication module in the advertising module the number of user devices by scanning Wi-Fi signals transmitted by user devices that are within the range of the mentioned communication module; - transmit the above-defined number of user devices to the content creation and content management module; - transmit content from at least one advertising module to at least one content display module by means of the advertising module; - receive the content by the display module from the advertising module and display the received content by the display module. 42. The method according to p. 41, characterized in that the transfer of content in at least one of said modules includes transmitting updated content. 43. The method according to p. 42, characterized in that only the new and / or changed content data is transmitted. 44. The method according to p. 42, characterized in that the transmission of updated content is carried out sequentially from one advertising module to another. 45. The method according to p. 41, characterized in that the transfer of content is carried out in at least one node module, which receives content from at least one of the mentioned system module and / or another node module and transfers content, at least one ad unit, and / or at least one other nodal unit, and / or at least one display unit. 46. The method according to PP. 42 and 45, characterized in that the node module transmits updated content to at least one advertising module with the subsequent implementation of the sequential transfer of content from one advertising module to another by means of advertising modules. 47. The method according to PP. 42 and 45 characterized in that the transmission of the updated content is carried out in the node module, which transmits the content to at least one other node module, and further updated content is transmitted to at least one advertising module, at least from one said node module. 48. The method according to p. 41, characterized in that the content is information data and / or advertising data. 49. The method according to p. 41, characterized in that the content includes service data, metadata, statistical data, crypto data / encryption data, hash tags, hashes of the content data, or any combination thereof. 50. The method according to p. 41, characterized in that the transfer of information and / or advertising data from the services to the module for creating and managing content and / or at least one advertising module for adding them to the content. 51. The method according to p. 41, characterized in that a web server and a web browser are installed in the advertising module, and also characterized in that the received content is downloaded and played back into the web browser, and also characterized in transmitting the content to the display module as a video signal by HDMI interface. 52. The method according to p. 41, characterized in that the content contains advertising content and / or information content provided by third-party services. 53. The method according to p. 41, characterized in switching by means of a switch of video signals between the content and other data for display transmitted to the display module. 54. The method according to p. 41, characterized in that the transmission of content from the advertising module to the display module is in the form of a video signal.

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