RU2644469C2 - Method of communication setting, messages transmission and control user behaviour in information system, including internet (world web), using web interface - Google Patents

Abstract

FIELD: information technology.

SUBSTANCE: method for setting connection and transmitting commands between a user's personal computer, including a portable computer, and a remote computer device is characterized in that it comprises: determining the resource of information system in which the website owner or advertiser is interested; and controlling the cursor position of web interface of personal computer of said user in accordance with instructions transmitted from said remote computer device, wherein the cursor position is forcibly recorded on the web interface coordinates in accordance with information system resources assigned from the remote computer device.

EFFECT: providing automatic fixation of cursor on the coordinates of web interface.

29 cl, 10 dwg

Description

The present invention relates to the field of computer technology, namely to means providing social and psychological interaction between individual users and enterprises using information, computing, communication, for example Skype, and computer services of social networks.

The use of computer information networks to ensure social and psychological interaction (household and friendly communication, business contacts, etc.) between users of such networks / computer system / automated devices / electronic device by transmitting messages of various formats is well known and does not require detailed comments. In the future, to characterize the above-listed interacting entities, the term user will be used. Obviously, to perform this interaction, personal computers of users must be provided with appropriate means of an interface (web interface), for example, a set of pointing input devices, correctly organized fields on displays, etc. They provide the interaction of user computers with a remote server, which in turn controls the specified process of social and psychological interaction. The technologies for organizing such interfaces interacting with remote servers are known and are actively used in practice, for example: US patent 7340686, published March 4, 2008, which proposes a technology for working with user menus; patent application US 2011175701, published July 21, 2011, which describes a web-based user interface for managing the production process; patent application US 2013073546, published on 03/21/2013, which describes the targeted provision of advertising for the web user interface; patent application US 2004059782 (the closest equivalent), published March 25, 2004, which describes a web user interface, the cursor position of which can be configured from a remote computer.

In turn, the present invention represents a further development of technologies similar to those described in the above counterparts, and will allow us to propose a method for organizing interaction between users of computer networks, which will provide hidden management of computer network users while manipulating the cursor and simultaneously controlling the volume and saving traffic, that is, it will allow in practice, an additional characteristic of computer networks.

The specified technical result is achieved using the proposed method of establishing a connection and transmitting messages between personal computers of users, including portable (wearable) computers connected to the means of at least one information system. By personal computers of users are meant various types of personal computers, both stationary (desktop) computers and portable (wearable, mobile) computers: laptops, including tablet computers, personal digital assistants, smartphones, communicators, etc., including with touch screen. The information system is the World Wide Web with related resources - the World Wide Web. Moreover, the information system can be a national or regional computer network, that is, a network limited to the boundaries of any state or territory, as well as the computer network of the organization.

When implementing the proposed method, a resource of the information system is assigned (determined), to which the owner of the website or the advertiser is interested, control the cursor position of the web interface of the user's personal computer in accordance with the commands transmitted from the remote computer device. The cursor position is forcibly fixed on a given field and / or coordinate of the web interface in accordance with the movement through the resources of the information system - web sites specified from a remote computer device. To control the position of the cursor, the activity of users (in the extreme case of one user) of the information system can be monitored in relation to various means and / or resources of this information system. To control user activity, that is, for a personal computer with a given unique network address (IP address), operations can be used that include monitoring the volume of traffic, monitoring and statistical processing of requests to remote servers, monitoring the time spent on the Internet, etc., a specific list of control operations and their mode is determined based on the characteristics of users whose activity management is necessary. The listed control operations are carried out in a predetermined time mode from a remote computer device, mainly a server, connected to the means of this information system. Thus, the social and psychological characteristics of user groups / individual users are obtained, which will be used in further operations of the method.

The network provider, guided by a specific goal (of its own or the owner of the website), using, as necessary, the obtained data on user activity in relation to the means and / or resources of the information system, sets the route (controls the position) of the cursor of the web interface of the personal computer of the aforementioned user in accordance with the commands transmitted from the said remote computer device - server, etc. The cursor in the proposed invention is understood as a screen marking of any appearance indicating the place of occurrence of the next character / current position to which the position or action of the pointing input device (computer mouse, user finger, stylus, etc.) with respect to the web interface will be applied user's computer. It is also possible to use fake cursor functions. The cursor can be located on any type of screen, including touch screens. In most cases, the cursor position of the web interface of the personal computer of the said user is forcibly fixed on a given field and / or coordinate of the web interface, for example, on a field displaying an advertising information message. As a result, the necessary degree of hidden management (manipulation) of the user is provided, which is beneficial and can be used in the interests of the website owner, advertiser, public authority (social advertising, notification of important events), etc.

Hidden user management is based on known knowledge of human behavior used in applied psychology, etc.

We turn to the book Sheinova V.P. PR white and black. Technology of hidden people management. 2006, publisher: ACT, Harvest, which defines hidden management.

Hidden control is such a control action of its initiator, in which the decision required by it is taken by the addressee of the influence independently, without visible pressure from the initiator, that is, by means of indirect influence on the addressee. Indirect influence pushes the addressee to make the decision necessary for the initiator, forming an appropriate opinion. Covert management is carried out in addition to the will of the addressee, it implies a possible disagreement of the addressee with what they are persuading him (otherwise there is no reason for the initiator to hide his intentions).

The universal scheme of hidden human control includes the following blocks:

I) The collection of information about the addressee, which is carried out in order to detect the capabilities implemented in the following blocks of the hidden management model;

II) Target of influence - personality traits of the addressee, his weaknesses, needs and desires, acting on which the initiator stimulates him to make the right decision;

III) Bait - that attracts the attention of the addressee, arouses his interest in the “beneficial” side of the matter (target), but at the same time distracts the addressee from the true purpose of the initiator;

IV) Attraction (literally - attraction) aims to create conditions for a positive perception of the initiator by the addressee;

V) The incitement to action is often the result of all the described actions (target + bait + attraction), but can also be achieved by special means (for example, suggestion, persuasion techniques and psychological pressure).

Monitoring the activity of at least one user of the information system in relation to its resources with the determination of its social and / or psychological characteristics is I, II blocks of the hidden control scheme, since here we are talking about collecting information about the addressee and target of the impact, as which we accept the social and psychological characteristics of the user, as they determine the desires and needs of the user. That is, if, based on an analysis of user activity, it was found that the user has a constant need for ordering food via the Internet, then the need for ordering food will act as a target, if the user needs a lawyer, the target will be the need for a lawyer.

The control of the cursor position of the web interface of the user's personal computer in accordance with the commands transmitted from the computer device refers to stages III and IV of the hidden control scheme, namely, bait and attraction. Here, the place or current position is used as bait, to which the position or action of the pointing input device will be applied - the cursor, and which the user is aiming at. Obviously, the bait will be selected based on the target, focused on the social and psychological characteristics of the user.

As an attraction, the cursor position control is used, which ensures that the user moves along a given route among the resources of the information system - websites. Thus, conditions are created for a positive perception of the initiator by the addressee: the cursor for the user is already located in a place corresponding to his interests. In addition, the cursor or the current position indicated by the cursor can be made in the form of, for example, highlighting or highlighted in any other way, drawing the user's attention. Moreover, the most important is not just the remote cursor control, but a control that uses the user's social and / or psychological characteristics. Thus, those conditions are created to which the user will respond positively when working with the information system. For example, when monitoring activity, it was revealed that a particular user regularly uses online stores to order children's clothing and often clicks on links highlighted in beige. Based on this, the owner of the network remotely selects the right place - the online store in beige and sets the cursor to a position that is executed in beige, that is, it performs an indirect effect on the user or implicitly prompts the user to act. Since conditions are created that meet the psychological and / or social characteristics of the user, he is likely to click on the remotely proposed link. The user was indirectly prompted to perform the action necessary for the network owner (V block of the circuit), that is, there was a hidden user control.

As a result, when accessing the Internet (to the World Wide Web) or when accessing the resources of another information network, the initial user’s appeal with a high degree of probability is performed not to those resources that the user wants, but to resources that the website owner is interested in accessing. , advertiser, public authority, etc. For personal computers, which instead of the cursor use any other control of the interface, for example, by touching, the proposed method can also be used, for example, by highlighting the network, website, etc. necessary for the owner. functions. Obviously, it’s much easier for the user to simply “click” or touch the access field to a predefined network resource (this can also be done automatically) without having to get acquainted with the necessary information network resource in this case, than by visually checking the cursor’s location, move it to a position necessary for the user. Thus, the user does not choose where to go, but goes where the owner of the (network) site wants.

The implementation of the proposed method in practice will be similar to the organization of customer movement routes in the supermarket, where the buyer only thinks that he moves according to his own desire, although in reality his route of movement is predefined, in accordance with the goals of the supermarket using behavior management data, minimum probability of deviation from the route. That is, as mentioned above, the user is given either the easy opportunity to simply left-click the mouse (or even easier to press the ENTER key) and go where the network owner needs it or the more time-consuming ability to move the cursor for a long time to the desired function. For a mobile phone with a touch screen in which there is no mouse, the place necessary for the network owner must be specially allocated - it is highlighted brighter, etc. The generation of a signal that controls the installation of the cursor at a certain position on the screen can be carried out using standard cursor functions available in modern programming languages that allow you to manipulate it without user intervention and without increasing the amount of traffic between the user and the site.

It should also be noted that the cursor location itself is a factor that prompts the user to take similar actions during impulse (impulsive, spontaneous) purchases, that is, purchases due to a powerful stimulating effect (for example, color, appearance of goods, packaging, etc. .p.) prompting the consumer to take the necessary action - a purchase from an unplanned assortment. The proposed use of the cursor is similar to goods displayed in a visible place or near the cash register, where the buyer is forced to wait in line, and even if the buyer did not plan to buy this product at 60%, an unplanned item will be purchased.

The following examples of the implementation of the proposed cursor control method can be given.

For example, through GOOGLE, a user wants to find a lawyer (LAWYER) (Fig. 1). At the request (with appropriate payment) of YELLOW PAGES, the network owner sets the cursor on the LOOKING FOR LAWYER option located in the upper right corner because of all the advertisers shown by GOOGLE when searching for this word, YELLOW PAGES paid a special high price for the cursor to be located on the field with her name (Fig. 2). The same option is repeated when instead of GOOGLE, YELLOW PAGES places its advertisers. The cursor is forcibly set on the company MORGAN & MORGAN, which acquired this right for an additional payment (Fig. 3). Thus, the user appears on the website of the company MORGAN & MORGAN (Fig. 4). In turn, the MORGAN & MORGAN company wants the customer to immediately receive a personal service with a company representative, therefore the cursor on the website of this company is set to the "chat" window (Fig. 5). Thus, the user who was looking for a lawyer not only got into the company that paid for the cursor’s forced location, which means that the user’s most likely place was hit, but inside the website, MORGAN & MORGAN immediately got into a chat with a company representative. That is, the MORGAN & MORGAN company serves as a decoy, since the user is initially interested in finding a lawyer, which showed control over the user's activity.

Another example, when the benefit of using the cursor position for the owner of the KINOPOD website is obvious in comparison with the current arbitrary setting on the display. The advertiser-software developer wants to increase the influx of customers who want to pay for the speed of their computers, since the advertiser paid a special price for their advertisement compared to other advertisers, the cursor is set directly on the visual OK button in the MAKE YOU PC RUN FASTER window! (Fig. 6). Similarly with advertising of another company on KINOPOD. The cursor will be installed on the READ visual key (Fig. 7). The Ministry of Emergency Situations is interested in the fact that users of the website http://www.mchs.qov.ru/ are warned about the danger of warming - in this case, the cursor is placed on the window of the Ministry of Emergency Situations WARNING, which ensures the maximum number of users of this website can watch this video. (Fig. 8).

Another example is the Wikipedia website. If you place the cursor in place of MEASURING FUNDS (Fig. 9), and then at the point $ 30 (Fig. 10). This will provide a greater flow of funds for the development of this charity project.

Also, the implementation of the proposed method can be illustrated in comparison with a method for optimizing the control algorithm for a specific object and / or process according to patent RU 2479864 (Dyer Lyudmila, Dyer Stewart, Sibirsky Valerie). RU 2479864 describes an example of using the mouse cursor, which is set on the function most often used by the user, which means that it saves the user time. Saving user time, setting the cursor on the most used function according to the statistics already collected or being collected and corrected also brings a positive effect to the website owner, reducing the website’s traffic and thereby optimizing the use of the website. Unlike RU 2479864, the proposed method will increase the benefit exclusively for the owner (advertiser) of the network / website, manipulating the user, and covertly / aggressively direct the user to where the owner prefers, for example, advertising paid by the advertiser. The proposed method of manipulating the cursor leads to the fact that the user will be as long as possible where the advertiser / owner needs. As a result, the proposed method pushes the user to actions that are unnecessary for him but beneficial for the advertiser / owner on the page or pages of the website.

In addition to manipulating the cursor, it is also possible to manipulate the user by means of the location of the function needed by the advertiser / owner on the screen, the color of the function needed by the advertiser / owner, etc. For example, the warm tones in which the function needed by the advertiser / owner will be painted attract users more than the cold ones. You can manipulate the music while passing the cursor. However, control (manipulation) based on setting the cursor and / or the place of touch is most effective, as it optimizes the subsequent action of the user from the point of view of the network owner. In addition, if there is no such possibility of manipulating the cursor location, as, for example, in web applications, the user may be presented with a fake cursor controlled by the owner of the network. A fake cursor appears and reacts like a real cursor and is displayed above the graphical user interface, while the real cursor is masked. When using a fake cursor, the events generated by the mouse will be caught and emulated (simulated) by it. Another way to get around this limitation is to use a web browser plugin that will provide access to mouse cursor manipulation. Also, the proposed method can be used in private electronic correspondence (e-mail services, social networks) if, when opening an e-mail, the cursor is placed on the “REPLY” option or any other beneficial user who sent the e-mail. In this case, the latter has the ability to choose from several options for forcing the cursor for the one to whom he sends the email.

Thus, a method for transmitting messages between users of computer and information systems has been proposed that provides remote control of user activity for the purposes of the website owner, advertiser, public authority, etc. The proposed approach to managing messaging can be used in various fields of science and technology. The invention described above allows specialists to make and use what is currently considered the best, these specialists will understand and appreciate the presence of variations, combinations, equivalents of a particular embodiment, method and examples described above. The invention therefore should be limited not only to the above options, methods and examples, but also to all options and methods within the scope and spirit of the invention.

Claims (33)

1. A method of establishing a connection and transmitting commands between a user's personal computer, including a portable computer, and a remote computer device, characterized in that it provides a) determining the resource of the information system in which the website owner or advertiser is interested, b) controlling the position of the cursor of the web interface of the personal computer of the said user in accordance with the commands transmitted from the said remote computer device, the cursor position being forcibly fixed to the coordinates of the web interface in accordance with the resources of the information system specified from the remote computer device. 2. The method according to p. 1, characterized in that from a remote computer device connected to the means of the information system control the activity of at least one user of the information system in relation to its resources with the definition of social and / or psychological characteristics of the user, this movement on the resources of the information system is determined from the aforementioned remote computer device based on the identified social and / or psychological characteristics of the user. 3. The method according to p. 1, characterized in that they use a fake cursor while masking the real cursor. 4. The method according to claim 1, characterized in that a web browser plug-in is used to access the mouse cursor manipulation. 5. The method according to p. 1, characterized in that the position of the cursor is fixed on the advertising message. 6. The method according to p. 1, characterized in that the cursor position is fixed on the chat. 7. The method according to claim 1, characterized in that the position of the cursor is fixed on the visual key on the monitor screen. 8. The method according to p. 1, characterized in that the position of the cursor is fixed on the advertising point. 9. The method according to p. 1, characterized in that the cursor position is fixed on the video. 10. The method according to p. 1, characterized in that the position of the cursor is fixed on the button "Fundraising". 11. The method according to any one of paragraphs. 1-10, characterized in that the remote computer device is a server. 12. The method according to any one of paragraphs. 1-10, characterized in that the said information system is a World Wide Computer Network (World Wide Web). 13. The method according to any one of paragraphs. 1-10, characterized in that the said information system is a national or regional computer network. 14. The method according to any one of paragraphs. 1-10, characterized in that the said information system is a computer network of the organization. 15. The method according to p. 14, characterized in that the said information system is a computer network of an enterprise, educational institution, public authority. 16. A method of establishing a connection and transmitting commands between a personal computer of a user, including a portable computer, and a remote computer device, characterized in that it provides a) monitoring the activity of at least one user of the information system in relation to its resources with the determination of its social and / or psychological characteristics, carried out from a remote computer device connected to the means of this information system, b) controlling the position of the cursor of the web interface of the personal computer of the said user in accordance with the commands transmitted from the said remote computer device and in accordance with the received data on user activity in relation to the resources of the information system, the cursor position being forcibly fixed on the coordinates of the web interface in in accordance with the resources of the information system specified from the said remote computer device based on the identified social and / or psychological characteristics of the user. 17. The method according to p. 16, characterized in that they use a fake cursor while masking the real cursor. 18. The method according to p. 16, characterized in that for accessing the mouse cursor use a web browser plugin. 19. The method according to p. 16, characterized in that the position of the cursor is fixed on the advertising message. 20. The method according to p. 16, characterized in that the position of the cursor is fixed on the chat. 21. The method according to p. 16, characterized in that the position of the cursor is fixed on the visual key on the monitor screen. 22. The method according to p. 16, characterized in that the cursor position is fixed on the advertising point. 23. The method according to p. 16, characterized in that the position of the cursor is fixed on the video. 24. The method according to p. 16, characterized in that the cursor position is fixed on the button "Fundraising". 25. The method according to any one of paragraphs. 16-24, characterized in that the remote computer device is a server. 26. The method according to any one of paragraphs. 16-24, characterized in that the said information system is a World Wide Computer Network (World Wide Web). 27. The method according to any one of paragraphs. 16-24, characterized in that the said information system is a national or regional computer network. 28. The method according to any one of paragraphs. 16-24, characterized in that the said information system is a computer network of the organization. 29. The method according to p. 28, characterized in that the said information system is a computer network of an enterprise, educational institution, public authority.

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