RU178207U1 - Label to protect product packaging from counterfeiting and attract customer attention - Google Patents

Abstract

A label to protect the packaging of goods from counterfeiting and to attract the attention of the buyer, which is a film substrate with at least two color images of security signs located on opposite surfaces, stripes are printed on the label as color images of security signs, the width of the strips is 0.1 ÷ 10 of the film thickness and correlates with the gap width as 1: (0.1 ÷ 0.99), a layer of glue, varnish or paint can be applied over the strips on the inside of the film, and the color difference of the strips printed and the opposite sides is 200 ÷ 2 units. As the film substrate contains a film formed by at least one polymer layer with a thickness of 15 ÷ 700 μm, selected from the group: polypropylene, polyethylene, polyvinyl chloride, polyethylene terephthalate, polystyrene, polycarbonate. The stripes forming color images of security features have the form of either a logo, or text, or a pattern or logo and text, and a pattern formed by the offset of the segments of these stripes. 9 s.p. f-ly, 6 ill.

Description

The device relates to techniques for protecting against counterfeiting serial production and marketing of consumer goods. Label for products for any purpose, including products manufactured under a protected trademark.

A known method of flexographic or intaglio printing of hidden color images on a porous basis and the corresponding product from paper, fabric or polymer sheets [US Pat. RF 2605057, Method for the formation of latent color images on a porous basis, IPC B41M 3/00, published. 07/20/2015], consisting of a base and a polymer layer selected from the group: polystyrene, polymethyl methacrylate, polyvinyl alcohol, cellulose acetate or an organic compound with more than 20 carbon atoms. The product can be a label and protect the packaging by displaying a hidden sign when moistened. The visibility of the image is improved by using the colored area, preferably by printing on the back surface of the porous substrate. This colored area gives the product an outward appeal when a color compatible with visible graphic characters or text printed on the top surface of the porous substrate is selected.

A disadvantage of the known device is the limited choice of base materials and the need to verify the authenticity of the package by wetting.

Known trellised image on the element of protection of the package from counterfeiting, which is, in particular, a label of several layers of material, at least one of which is a transparent polymer coating, and the other is a transparent inorganic substance, for example, metal oxide [US Pat. RF 2370376, Lattice image with one or more fields, IPC B42D 15/00, B44F 1/12, published. 10/20/2009]. The invention increases the degree of protection against falsification of packaging with this image by creating new optical effects. Optical effects are not specified.

A disadvantage of the known device is the difficulty of manufacturing labels on printing equipment, for example, by flexographic printing.

Known is a fake-protected security feature with a variable dyeing effect, consisting of at least one polymer dividing layer and a layer of metal clusters. The polymer separating layer is applied by printing, for example, by intaglio printing, [US Pat. No. 2377134, Counterfeit-protected security feature with variable coloring effect, IPC B42D 15/10, G06K 7/00, published. 12/27/2009]. The sign has a high degree of protection against fake.

A disadvantage of the known device is the difficulty of manufacturing a security feature on the labels of consumer goods and the high cost of the materials used.

The closest to the proposed device for its intended purpose and technical essence is a label for protecting the packaging of goods from counterfeiting and attracting the attention of the buyer, which is a two-layer film base made of a transparent polymer with at least two identical in width and color-coded with exact register relative to each other security features [RF Pat. 2331523, Laminate for a security element, IPC B42D 15/00, B42D 15/10, published. 08/20/2008]. A transparent label base is obtained by duplicating films of a transparent polymer, for example polyethylene terephthalate. An image of the first color, for example, of non-ferrous metal, is applied to the first film in its individual sections. In areas without a non-ferrous metal layer, the film remains transparent. An image of a second color, which differs from the color of the metal layer on the first film, is applied to the second film, also in its individual sections. Transparent areas of both films in size and relative location coincide with areas occupied by color images. Duplication of the films is carried out according to the invention in a stress-strain state to ensure accurate registration of protective features relative to each other in the finished product. After duplication of films with images, the label as a whole becomes opaque and contains equally spaced (equidistant) sections of different colors that are equally visible on both sides.

A disadvantage of the known label device is the difficulty in providing accurate registering of images of security features when printing with solvent inks on elastic polymer films in a stress-strain state.

The technical problem the utility model aims to solve is to increase productivity and simplify the technology for producing a protective label with enhancing the effect of multi-color variable dyeing, which is necessary to attract buyers' attention to the label and product when moving along the storefront.

Utility Model Essence

The problem is solved in that in the known device labels for protecting the packaging of goods from counterfeiting and attracting the attention of the buyer, which is a film substrate with at least two color images of security features located on opposite surfaces, according to the proposal, as color images of security features stripes are printed on the label, the width of the stripes is 0.1 ÷ 10 of the film thickness and corresponds to the gap width as 1: (0.1 ÷ 0.9), on top of the stripes on the inside of the film a layer of glue, varnish or paint is applied, and the color difference between the strips printed on opposite sides is 2–200 units.

As a film substrate, the label contains a film formed by at least one polymer layer with a thickness of 15 ÷ 700 μm, selected from the group: polypropylene, polyethylene, polyvinyl chloride, polyethylene terephthalate, polystyrene, polycarbonate. The label as a film substrate may contain an anisotropic shrink film with a linear coefficient of shrinkage of 5 ÷ 75%. The bands forming color images of security features on opposite sides may be non-parallel, have different widths and be located at different distances from each other.

The proposal is illustrated by examples of the device, cross-sectional diagrams and a top view of the label, as well as a diagram of the possible location of the buyer relative to the product (container) with the label, which manifests the effect of multi-color variable coloring.

FIG. 1. The cross section of the label to protect the packaging of goods from falsification and attract the attention of the buyer.

1 - film substrate;

2, 3 - color stripes printed on the outside of the film;

5, 6, 7, 8 - colored stripes printed on the inside of the film;

4 - spaces (the distance between the printed stripes).

FIG. 2 Section of the label to protect the packaging of goods from counterfeiting and attract the attention of the buyer with a layer of a layer of glue, varnish or paint;

1 - film substrate

2, 3 - color stripes printed on the outside of the film;

5, 6, 7, 8 - colored stripes printed on the inside of the film;

4 - spaces (the distance between the printed stripes);

9 - a layer of glue, varnish or paint.

FIG. 3. The position of the observer’s eyes, in which the effect of multicolor variable label staining is manifested;

10 - observation of the color of the label at a right angle;

11 - observation of the color of the label from an acute angle.

FIG. 4. Top view of the surface area of the label to protect the packaging of goods from counterfeiting and attract the attention of the buyer.

2, 3 - color stripes printed on the outside of the film;

5, 6 - color stripes printed on the inside of the film;

4 - spaces (the distance between the printed stripes);

9 - a layer of glue, varnish or paint.

FIG. 5. A variant of the non-parallel arrangement of strips deposited on the inner and outer sides of the film.

2 - colored stripes printed on the outside of the film;

5 - color stripes printed on the inside of the film.

FIG. 6. A variant of the arrangement of strips deposited on the inner side of the film forming an image in the form of a logo.

12 - part of the offset segments of the bands forming the image.

The label to protect the packaging of goods from counterfeiting and to attract the attention of the buyer (Fig. 1) consists of a film substrate (1), on the outer and inner sides of which colored stripes (2, 3, 5, 6 7) are printed, separated by spaces (4). The width of the gaps on the outer side of the label exceeds the width of the strips so that through the transparent film substrate stripes (5, 6, 7, 8) are visible, printed on the inside of the label and a color (transparent or opaque) layer of glue, varnish or paint (9). On the label during observation (Fig. 3), at a right angle (10), three color protective signs are simultaneously visible (Fig. 4). The first sign is stripes of the first color (2,3) printed on the outer surface of the film substrate, the second sign is stripes of the second color (5, 6, 7, 8) printed on the inner surface of the film substrate, the third sign is part of the gaps not covered by stripes printed on the inner surface of the film substrate, and having a third color is the color of the container material (4) or the color of a layer of glue, varnish, or paint (9) deposited on the inner surface of the film substrate (FIG. 4). When observing at an angle different from the direct (Fig. 3), for example, when the buyer moves (11), the color, aspect ratio and apparent width of the stripes change. The color difference of the protective features is noticeable by the human eye from 2 and can reach 200 units, which provides a multi-color variable label coloring that attracts the attention of buyers moving relative to the display case (counter) with the product. The anti-counterfeiting function is achieved by precisely observing the sizes and the ratio of the film thickness, the width of the strips and spaces, as well as by providing a fixed value of the color difference (ΔЕ) determined by the formula [GOST R 5 2490-2005. Calculation of color differences - Moscow: Standartinform , 2006 - 8 p.]

,

,

where L, a and b are the coordinates in the color space L * a * b.

L ₁ - lightness value for the first color of the stripes,

L ₂ - the value of lightness for the second color of the bands,

a ₁ and b ₁ - coordinates for the first color of the stripes,

and ₂ and b ₂ are the coordinates for the second color of the stripes.

Example 1. The label for protecting a transparent glass bottle from counterfeiting and attracting customer's attention to the tincture of yellow herbs consists of a film substrate - a transparent, colorless heat-shrinkable film of polyvinyl chloride 50 microns thick with a linear shrink coefficient of 65%, on which both sides are printed by flexographic printing parallel stripes with a width of 45 microns with the same spaces with a width of 60 microns. The width of the strips is 45/50 = 0.9 of the film thickness and correlates with the gap width as 45:60 or 1: 0.75. The color of the stripes on the outside of the label is red, the color of the stripes on the inside of the label is blue. The color difference between the stripes printed on both sides of the label is 55. The color difference between the stripes printed on the inside of the label and the color of the spaces through which the color of the tincture on the herbs is visible is 85 units. Multicolor alternating coloration of stripes on the label from red to blue is observed in the range of angles of view from 5 to 175 °.

Example 2. A label for protecting a transparent glass bottle from counterfeiting according to example 1, but consists of a film substrate - a transparent colorless heat-shrinkable film of polyethylene terephthalate 50 μm thick with a linear shrinkage coefficient of 65%, on which non-parallel strips of 50 and a width are printed on both sides by flexographic printing 45 microns with identical spaces of 60 microns wide. Multicolor alternating staining of stripes on the label from red to blue is observed in the range of angles of view from 10 to 170 °.

Example 3. Label for protecting a transparent glass bottle from counterfeiting according to example 1, but on the inner side of the film an additional layer of paint is applied, having a color matching the color of the strips printed on the outside. A variable coloring of the stripes on the label from one shade of red to another with a color difference of 2 is observed in the range of angles from 30 to 150 °.

Example 4. A label for protecting a transparent glass bottle from counterfeiting and attracting customer's attention to a tincture of yellow herbs consists of a film substrate - a transparent, colorless heat-shrinkable PVC film with a thickness of 50 μm with a linear shrink coefficient of 65%, on which both sides are printed by flexographic printing parallel stripes with a width of 45 microns with the same spaces with a width of 60 microns. The width of the strips is 45/50 = 0.9 of the film thickness and correlates with the gap width as 45:60 or 1: 0.75.

The color of the stripes on the outside of the label is green, the color of the stripes on the inside of the label is blue. The color difference between the stripes printed on both sides of the label is 25. The color difference between the stripes printed on the inside of the label and the color of the spaces through which the color of the tincture on the herbs is visible is 115 units. Multicolor alternating coloration of stripes on the label from red to blue is observed in the range of angles of view from 5 to 175 °. The production capacity of the label according to example 4 on a flexographic printing machine Nilpeter FA 3300-100 meters per minute.

To compare the manufacturing performance of the known and proposed labels under identical conditions, a label of the known device according to Patent RF 2331523 is obtained from two films of polyvinyl chloride 50 μm thick with a linear shrinkage coefficient of 65%, on which parallel strips are printed with a width of 45 μm with the same spaces of 60 μm wide. The width of the strips is 45/50 = 0.9 of the film thickness and correlates with the gap width as 45:60 or 1: 0.75. After printing the stripes, duplication of the films is carried out using polyurethane adhesive. The production capacity of the labels of the known device on a flexographic printing press Nilpeter FA 3300 with subsequent duplication of films by splicing at a speed of 50 meters per minute, at least 2 times lower. The device of the known label is at least twice as complex and more material-intensive (contains a layer of glue). Multicolor alternating coloration of the stripes on the label of the known device from red to blue is observed in the range of angles of view from 35 to 115 °, which reduces the effect necessary to attract the attention of buyers to the label and product when moving along the storefront. Examples 5-KL0

To justify the possibility of solving a technical problem in the entire range of quantitative features of the device, we give additional examples 5-10 in the form of a table.

Claims (10)

1. A label for protecting the packaging of goods from counterfeiting and attracting the attention of the buyer, which is a film substrate with at least two color images of security signs located on opposite surfaces, characterized in that stripes are printed on the label as color images of security signs, width of strips is 0.1 ÷ 10 of the film thickness and correlates with the gap width as 1: (0.1 ÷ 0.99), a layer of glue, varnish or paint can be applied over the strips on the inside of the film, and the color is different The number of bands printed on opposite sides is 2–200 units. 2. The label according to claim 1, characterized in that the film substrate comprises a film formed by at least one polymer layer with a thickness of 15 ÷ 700 μm selected from the group: polypropylene, polyethylene, polyvinyl chloride, polyethylene terephthalate, polystyrene, polycarbonate. 3. The label under item 1, characterized in that as the film substrate contains an anisotropic shrink film with a linear coefficient of shrinkage of 5 ÷ 75%. 4. The label according to claim 1, characterized in that the stripes forming color images of the security features on opposite sides are parallel, have different widths and are located at different distances from each other. 5. The label according to claim 1, characterized in that the stripes forming color images of the security features on opposite sides have a width of 10 ÷ 200 μm and are located at a distance of 20 ÷ 500 μm from each other. 6. The label according to claim 1, characterized in that a layer of glue, varnish or paint is applied on the inner side of the film. 7. The label according to claim 1, characterized in that the stripes forming color images of security features are in the form of either a logo, or text, or a pattern or logo and text, and a pattern formed by the offset of the segments of these bands. 8. The label according to claim 1, characterized in that a layer of ink having a color matching the color of the stripes on the outside of the label is applied to the inside of the label. 9. The label according to claim 1, characterized in that the film substrate comprises a film formed by at least several copolymers, or a mixture of copolymers, or a copolymer coated with another copolymer. 10. The label according to claim 7, characterized in that part of the segments of the strips forming the image is offset and located at an angle to the direction of the strips.

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