KR20230030160A - Method for analysing exposure of product detail page - Google Patents

Abstract

The present invention includes the steps of providing content information of a product for online sale using a plurality of detail pages of different layouts; Collecting browsing information of a client who has viewed a detailed page; Analyzing the reading information and purchasing information; And it discloses a detailed page exposure analysis method of the product comprising the step of reporting the analysis result of the information. According to the present invention, it is possible to accurately analyze the exposure of a detailed page of a product by analyzing the relationship between a purchase behavior according to a client browsing a detailed page of a product and a viewing time for each content included in the detailed page of the product.

Description

Detailed page exposure analysis method {METHOD FOR ANALYSING EXPOSURE OF PRODUCT DETAIL PAGE}

The present invention relates to a method for analyzing a detailed page exposure, and more particularly, to a method for analyzing the exposure of a detailed page of a product by a user terminal.

Website testing is the process of testing and comparing different versions of a website and collecting data about each version of the website to see how users react to each version of the website. Typically, software can be used to compare the various actions a user exhibits on two different versions of a page, and which version of the page is most effective for the user can be tracked based on various metrics, such as view time. there is.

According to the prior art, a web site test is performed based on the number of web pages viewed, that is, the number of page views. According to the prior art, actual website testing has not been performed due to lack of information about the number of users leaving the page after the page view begins and before the page ends.

KR Registration No. 10-1380953 discloses a method for managing advertisement exposure by recording the playback time of an advertisement video by a client using a background program. This prior art shows a clear difference from the object of the present invention, which analyzes the exposure of product detail pages, and also differs from the present invention in terms of configuration and effects necessary to realize the object.

The product detail page exposure analysis method according to an embodiment of the present invention belongs to the website test, but the objects constituting the product detail page, for example, text, image, video, users' reviews, and users' product evaluation It analyzes the exposure level of the product detail page based on the viewing time such as the average rating by

In addition, the method for analyzing the exposure of a detailed page of a product according to an embodiment of the present invention may include a procedure of analyzing which object is effective at which position to place in order to construct a detailed page to increase a product purchase rate. Accordingly, the method for analyzing the product's detailed page exposure may include a procedure of analyzing the time taken to purchase compared to the reading time, rather than simply relying on the viewing time of the content.

KR Registered Patent No. 10-1380953 (Announced on April 22, 2014)

One problem to be solved by the present invention is to provide a method of collecting the viewing time of each individual constituting a product page that is more accurate than the viewing time of each product page according to the prior art.

One problem to be solved by the present invention is to provide a method for analyzing the relationship between purchase behavior and viewing time for each entity included in the product detail page according to the type of product and the client browsing the entity constituting the product detail page. is to do

A detailed page exposure analysis method of a product according to an embodiment of the present invention includes providing content information of a product for online sale using a plurality of detail pages of different layouts; Collecting browsing information of a client who has viewed a detailed page; Analyzing the reading information and purchase information; and reporting the analysis result of the information.

In addition, the product detail page exposure analysis method uses a layout template prepared in advance for each product type, and displays product information including detailed images of products, videos on product use, user reviews and user ratings on the product. It may be configured to include a layout step of content information.

In addition, the detailed page exposure analysis method of the product may be configured to further include setting meta data about the detailed page including content information provided by different layouts.

In addition, the meta data may be configured to include meta data about the type of data constituting the content, the type of layout template, and the arrangement order of the content.

In addition, the product detail page exposure analysis method includes client information about the client, including at least one of the type of client, the type of OS, the type of access program, the access route, whether or not there is login, and the gender, age, and address of the client user. It may be configured to further include the step of collecting.

In addition, the detailed page exposure analysis method of the product may be configured to further include the step of collecting reading information about the reading time of each page and the reading time of each content of the detailed page.

In addition, the product detail page exposure analysis method may be configured to further include collecting at least one of drive data related to an input device of a client, UI information of an access program, and content rendering information of an access program.

In addition, the product detail page exposure analysis method includes the step of detecting the vertical width of the visible screen based on the display resolution of the client and the center of the visible screen using the rendering information of the web access program to collect the viewing time for each content. It may be configured to include the step of receiving the identification tag information of the content displayed in the nearest position in the. In this case, for the mobile client, a step of detecting whether the terminal is placed in a horizontal or vertical direction must be preceded.

In addition, the detailed page exposure analysis method of the product may be configured to further include analyzing client information, viewing information, and purchasing information in association with each other.

In addition, the purchase information may be configured to include at least one of information on whether a product is purchased, information on whether a shopping cart is used, browsing time, purchase time, and information on a time elapsed from access to purchase.

In addition, the detailed page exposure analysis method of the product may be configured to further include setting a grade for the detail page by applying a weight for each content of the detail page using client information, viewing information, and purchase information.

Details of other embodiments are included in the "specific details for carrying out the invention" and the accompanying "drawings".

Advantages and/or features of the present invention, and methods of achieving them, will become apparent with reference to the various embodiments described below in detail in conjunction with the accompanying drawings.

However, the present invention is not limited only to the configuration of each embodiment disclosed below, but may also be implemented in various other forms, and each embodiment disclosed herein only makes the disclosure of the present invention complete, and the present invention It is provided to completely inform those skilled in the art of the scope of the present invention, and it should be noted that the present invention is only defined by the scope of each claim of the claims.

According to the present invention, it is possible to collect the browsing time for each individual constituting the product page more accurately than the browsing time for each product page.

Also, on the client side, it is possible to collect the viewing time of objects displayed on the client.

In addition, it is possible to accurately analyze the exposure of product detail pages through the analysis of the relationship between purchase behavior and browsing time for each entity included in product detail pages according to the type of product and the client viewing the product detail page.

1 is an exemplary diagram illustrating data and information used in a method for analyzing product detail page exposure according to an embodiment of the present invention.
2 is a network relationship diagram of an apparatus for analyzing product detail page exposure according to an embodiment of the present invention.
3 is a block diagram of an apparatus for analyzing product detail page exposure according to an embodiment of the present invention.
4 is a flowchart of a method for analyzing product detail page exposure according to an embodiment of the present invention.
5 is a flowchart of collecting detailed page view information according to an embodiment of the present invention.
6 is an exemplary diagram of an internal configuration of a client according to an embodiment of the present invention.
7 is a block diagram of an output device of a client according to an embodiment of the present invention.
8 is an exemplary diagram of a method of collecting a reading time using rendering information and display information according to an embodiment of the present invention.
9 is an exemplary diagram of a method of collecting a viewing time for each entity based on rendering information and display information according to an embodiment of the present invention.

Before explaining the present invention in detail, the terms or words used in this specification should not be construed unconditionally in a conventional or dictionary sense, and in order for the inventor of the present invention to explain his/her invention in the best way It should be noted that concepts of various terms may be appropriately defined and used, and furthermore, these terms or words should be interpreted as meanings and concepts corresponding to the technical spirit of the present invention.

1 is an exemplary diagram illustrating data and information used in a method for analyzing product detail page exposure according to an embodiment of the present invention.

Referring to FIG. 1 , a method for analyzing product detail page exposure according to an embodiment of the present invention is characterized in that it includes analyzing the relationship between meta data, client information, viewing information, and purchase information.

Specifically, the primary analysis on the relationship between meta data on the entity constituting the product detail page and client information on the client viewing the detail page on which the meta data is displayed, and the primary analysis result and the viewing of the corresponding detail page Secondary analysis on the relationship with reading information and third analysis on the relationship between the secondary analysis result and purchase information on the purchase of the corresponding product may be included in the detail page exposure analysis method.

Meta data is meta data about objects that make up product detail pages, that is, data, and data that makes up content, that is, types of objects, such as detailed images of products, videos about products, and user reviews about products. and data on user ratings, etc., types of layout templates in which these objects are arranged, and data on the arrangement order of objects.

The client information is the type of client, for example, a mobile device such as a smartphone or tablet or a PC, the type of the client's OS, for example Windows, Android or iOS information, access route, for example, search engine, price comparison Information on the path to access product detail pages such as sites or favorites, types of access programs, for example, information on web browsers or dedicated applications, driving data on input devices, UI information on access programs, rendering of access programs It may be configured to include at least one of information, output information of an output device, information on whether to log in in the case of a web browser access, and information about the gender, age and address of a client user in the case of a log in connection.

Among the client information, drive data related to an input device includes mouse drive data of the client PC, for example, mouse click and mouse movement data, touch screen drive data of a mobile device, mobile gesture, for example TAP. , DOUBLE TAP, DRAG, SLIDE HOLD/PRESS, SWIPE, ROTATE, PRESS/DRAG, PINCH, and SPREAD operation data.

Among client information, UI information of an access program may include scroll information of an access program responding to drive data related to a client input device, for example, a dedicated application or a web browser.

Among the client information, rendering information of an access program may include rendering information of an access program responding to driving data related to a client input device, for example, a dedicated application or a rendering engine included in a web browser.

Among client information, output information of an output device may include screen information currently displayed by a client output device, for example, a display.

The browsing information includes the browsing time of each page of the product detail page, the browsing time of each object constituting the contents of the detailed page, drive data of the client input device, such as scroll data, mouse data, and keyboard data, and the UI of the access program. information, and rendering information of an access program.

The purchase information is at least one of the following: information about the user's purchase, that is, product sales, information about whether the user uses the shopping cart, information about the time of purchase, information about the time taken from access to purchase, and information about the cost of the purchased product. It can be configured to include.

2 is a network relationship diagram of an exposure analysis device that performs a method for analyzing product detail page exposure according to an embodiment of the present invention.

Referring to FIG. 2 , the product detail page exposure analysis system 10 according to an embodiment of the present invention includes a product detail page exposure analysis device (hereinafter referred to as an analysis device) 100 and a client accessing the product detail page ( 200), a server 300 that stores product detail pages, and a network 500 that communicatively connects them to each other.

The analysis device 100 sets meta data for the detailed page of the product stored in the server 300, collects client information about the client 200 accessing the detailed page of the product, and It functions to collect purchase information when a user leads to a purchase through viewing information on detailed page browsing and a client, and to analyze the mutual relationship between these information and data.

The client 200 corresponds to a user terminal owned by a buyer of a product or a viewer who browses a product detail page. The client 200 may include a PC and a mobile device such as a smart phone or tablet. In one embodiment of the present invention, the analysis device 100 may collect the client information listed in FIG. 1 and use it for analysis.

Various embodiments of a mobile device include a cellular phone, a smart phone having a wireless communication function, a personal digital assistant (PDA) having a wireless communication function, a wireless modem, a portable computer having a wireless communication function, and a digital camera having a wireless communication function. A photographing device, a gaming device with wireless communication function, a music storage and playback home appliance with wireless communication function, an Internet appliance capable of wireless Internet access and browsing, as well as a portable unit or terminal incorporating a combination of such functions. It may include, but is not limited to.

The server 300 is characterized in that it stores content included in the product detail page and set with meta data. Meta data refers to data about objects such as contents of product detail pages, for example, images, videos, and the like. Meta data may be configured to include ID information for identifying an entity that is a target of reading time measurement within a detailed page from other entities.

Network 500 includes wired and wireless networks, such as serial communications, local area networks (LANs), wide area networks (WANs), the Internet, intranets and extranets, and mobile networks, It may be any suitable communication network including, for example, cellular, 3G, LTE, WiFi networks, ad hoc networks, and combinations thereof.

Network 500 may include connections of network elements such as hubs, bridges, routers, switches, and gateways. Network 500 may include one or more connected networks, e.g., a multiple network environment, including a public network such as the Internet and a private network such as a secure enterprise private network. Access to network 500 may be provided through one or more wired or wireless access networks.

3 is a block diagram of an apparatus for analyzing product detail page exposure according to an embodiment of the present invention.

Referring to FIG. 3 , the analysis device 100 may include a controller 110, an input device 120, an output device 130, a storage device 140, a communication device 150, and a memory 160. can Here, the memory 160, as functional modules, includes a meta data setting unit 161, a client information collection unit 162, a viewing information collection unit 163, a purchase information collection unit 164, and an information analysis unit 165. can be configured to include

The controller 110 basically controls operations of the input device 120, the output device 130, the storage device 140, and the communication device 150. In addition, the controller 110 may control the operation of modules stored in the memory 160 in relation to the detailed page exposure analysis method according to an embodiment of the present invention. The controller 110 may be implemented in the form of a processor.

The input device 120 is a device that receives a command, meta data, etc. required for analyzing data input by an analyst, and may be configured to include a keyboard, a touch pad, a mouse, and a document scanning device.

The output device 130 may be configured to include a monitor displaying various analysis results related to meta data, client information, viewing information, and purchasing information.

The storage device 140 includes various media capable of storing data, meta data, and various analysis results according to analysis of various data, such as a hard disk (HDD) and a solid state disk ( SSD), magnetic tape, and the like.

The communication device 150 is a server 300 constituting the detailed page analysis system 10, a communication module that enables communication between the client 200 and the network 500 and a corresponding protocol, such as Ethernet. It may be configured to include a network adapter. In addition, the communication device 150 may be configured to include a communication module suitable for communication using various networks, for example, a short-distance communication module, a wireless LAN module, a wireless communication module, and the like.

The detailed page exposure analysis apparatus 100 according to an embodiment of the present invention may be a computer device configured to perform a detailed page exposure analysis method, for example, a computer. The device 100 for analyzing detailed page exposure may be configured to include one or more functional modules that perform sub-steps included in the method for analyzing detailed page exposure. The functional module may be one module that performs all functions or a plurality of modules that each perform specific detailed functions.

Functional modules may be implemented through hardware or a combination of hardware and software. For example, the functional module may be implemented in the form of an IC including codes related to a detailed page exposure analysis method, for example, command codes, or may be implemented as command codes in the form of a computer program and stored in a storage device or memory. Hereinafter, the functional module in the form of a computer program stored in the memory 160 will be described in detail.

Detailed page exposure analysis device 100 according to an embodiment of the present invention includes a meta data setting unit 161, a client information collection unit 162, a viewing information collection unit 163, a purchase information collection unit 164, and It may be configured to include an information analysis unit 165.

The meta data setting unit 161 has a function of setting content constituting a product detail page, that is, data related to an entity. Meta data is object-related data, and may be configured to include object ID information, content data type, layout template type, and object arrangement order data.

The client information collection unit 162 has a function of collecting information about a client accessing a detail page of a product stored in the server 300 . As shown in FIG. 1 , the client information collection unit 162 includes information about hardware of the client, drive data about input devices, information about programs connected, output information about output devices, information about connections, and users who own the client. It may be configured to collect information about demographics about.

The browsing information collection unit 163 has a function of collecting information related to the browsing of product detail pages by the client 200 connected to the server 300 . As shown in FIG. 1, the browsing information includes information about reading time, information about driving data of a client input device for measuring reading time, and UI information and rendering information of an access program, for example, a dedicated application or web browser. can be configured. Since the browsing information is related to a client's viewing of an entity including meta data, it may basically include meta data and client information.

The purchase information collection unit 164 has a function of collecting information related to product purchase by the client 200 who browses the product detail page. As shown in FIG. 1, the purchase information may be configured to include information on whether the user has actually purchased a product, information on whether or not a shopping cart is used, information on the time of purchase and the time required from access to purchase, and information on purchase cost. can Similarly, since purchase information basically includes viewing information, it may include meta data and client information.

The information analyzer 165 has a function of analyzing a correlation between meta data constituting independent variables, client information, and browsing information, and a relationship between dependent variables and independent variables when the dependent variable is product purchase.

Each function performed by these functional modules or a combination thereof may correspond to each step of the detailed page exposure analysis method S100 according to an embodiment of the present invention. Hereinafter, a detailed page exposure analysis method S100 according to an embodiment of the present invention, which is performed by the detailed page exposure analysis apparatus 100 in a narrow sense and the detailed page exposure analysis system 10 in a broad sense, will be described.

4 is a flowchart of a method for analyzing product detail page exposure according to an embodiment of the present invention.

Referring to FIG. 4 , the product detail page exposure analysis method (S100) according to an embodiment of the present invention includes providing a product detail page (S110), and viewing information of a client 200 who has viewed the detail page. It may be configured to include collecting (S120), analyzing browsing information and purchase information (S130), and reporting the analysis result of information (S140).

The detail page of the product to be analyzed may be configured such that content information of the product is laid out using a layout template (S111).

Many techniques for constructing landing pages have been introduced, including product detail pages. The product detail page is one of the pages constituting the homepage along with the landing page. If the first page that the client 200 encounters after accessing the server 300 is a landing page, various menus displayed on the landing page, for example, to products introduced at the bottom through the top menu GNB (Global Navigation Bar) The page about the product is called the detail page of the product.

A web test in the prior art refers to testing the configuration of a homepage, and an A/B/n test is a test in which several versions of the same homepage are created to check the performance of the most suitable page for customers in the landing page. The multivariate test is a unit test of the content area of the landing page. Multivariate testing literally involves testing on several variables.

Product detail page exposure analysis according to an embodiment of the present invention measures the viewing time of a client who has viewed content information constituting the product detail page, for example, an image or video related to the product, and includes the viewing time , correlation between other independent variables related to metadata, client information, and browsing information, and correlation analysis between independent variables and dependent variables related to product purchase.

First, product content information including detailed product images, product usage videos, product user reviews, and user ratings may be laid out using pre-prepared layout templates for each product type. there is.

Next, meta data regarding detailed pages including content information provided by different layouts may be set (S112).

Meta data refers to data about an entity constituting content information included in a detailed page. The meta data may be configured to include meta data about the type of data constituting the content, the type of layout template, and the arrangement order of the content.

Next, the detailed page exposure analysis apparatus 100 may collect browsing information of a client who has viewed the detailed page by using meta data about entities constituting the detailed page (S120). The browsing information collection process will be described later.

Next, the device 100 for analyzing detailed page exposure may associate and analyze client information, viewing information, and purchase information (S130). As described above, since the purpose of detailed page exposure analysis is to increase product purchases, purchase information among purchase information is used as a dependent variable, and various individual information included in meta data, client information, and viewing information are used as independent variables. , analysis of correlations between independent variables and between independent and dependent variables can be performed.

Finally, the detailed page exposure analysis device 100 may report analysis results of information (S140). Reporting of the analysis result is a step of providing the result of the exposure analysis as visual data to the customer who requested the exposure analysis of the detail page. Accordingly, the reporting step may include a step of classifying the detail page to evaluate the detail page using the analysis result.

5 is a flowchart of collecting detailed page view information according to an embodiment of the present invention.

Referring to FIG. 5 , the analysis device 100 may collect information about a client configuration (S121). The client configuration information may include at least one of client type, OS type, access program type, log-in status, gender, age, and address of the client user.

Next, the detailed page exposure analysis device 100 may collect at least one of drive data of the input device 220 of the client 200, UI information of the access program, and content rendering information of the access program to collect viewing information. Yes (S122).

The analysis device 100 may collect information about the viewing time of each entity constituting the detailed page using the driving data, UI information, rendering information, and display information of the input device described above (S123). The collection of the reading information may include collecting information about the reading time of each page of the detailed page and the reading time of each entity constituting the detailed page.

The drive data of the input device 220 of the client 200 may include mouse graphics, which is data related to mouse movement and mouse clicks of the PC client. Since the mouse cursor tends to move with the user's gaze, so-called mouse graphics can be used in web page testing. The mouse graph can show the most active location of the user's mouse cursor on the detail page. The browsing time of each entity of the detailed page content may be collected by analyzing the dwell time for each position of the mouse.

Driving data of the input device 220 of the client 200 may include touch screen driving data of a mobile device. Analysis of touch screen drive data, that is, tap interpretation, can visually show which location and how much the mobile page user touched. In addition to simple touch actions, for example, zoom, repeat touch, scroll, swipe, pinch, in/out, etc., users' touch behavior on mobile is segmented, and the behavior patterns of users occurring on the mobile detail page can be used to analyze the exposure of the detail page. can be reflected.

The UI information of the access program refers to information about scroll changes of the access program, for example, a web browser, according to manipulation of an input device. That is, based on the scroll information of the web browser, the browsing time of each entity constituting the detailed page may be collected.

The driving data of the input device 220 of the client 200 and the UI information of the access program have limitations in determining the exact page and object from the URL of the detail page the client 200 is currently browsing. This is because the display condition of the client 200 is related to the property of an object.

6 is an exemplary diagram of an internal configuration of a client according to an embodiment of the present invention.

Referring to FIG. 6 , the client 200 shows the structure of an access program used to view a detailed page, for example, a web browser. The UI information of the access program is related to the user interface 271 . In a web browser, the rendering engine 273 corresponds to a module that finally creates a web page using information about the user interface 271 . Therefore, more detailed information about the viewing time of each entity may be obtained through the rendering information of the access program.

Content rendering information of an access program refers to rendering information by a rendering engine included in an access program, for example, a web browser. Based on the rendering information, the viewing time for each entity constituting the detailed page may be collected.

If driving data and UI information of an input device are indirect data, rendering information may be referred to as direct data. A web browser may include a browser engine that controls a user interface, a rendering engine, and the relationship between the two. The rendering engine is responsible for generating the web page, interacting with the communication, JavaScript interpreter and UI backend. Accordingly, the rendering information compared with the driving data and UI information of the input device can provide the client 200 with accurate information about the currently displayed object.

However, even in the case of rendering information, it may not be possible to provide accurate information about an object that the user is paying attention to on the display screen of the current client 200 . This is because rendering information and display information show time differences and do not match in some cases.

A graphics card is a device that converts digital signals generated by the CPU into video signals and outputs them to a monitor.

The client 200 according to an embodiment of the present invention may be configured to include a control unit 210 and an output device 230. The controller 210 may correspond to a CPU, and the output device 230 may correspond to a graphics card and a monitor.

7 is a block diagram of an output device of a client according to an embodiment of the present invention.

Referring to FIG. 7 , the output device 230 may include a GPU 231 , a graphics memory 232 , a RAM deck 233 and a monitor 234 .

Information received by the output device 230 from the controller 210 is stored in the graphic memory 232 . This information is changed to image information in the GPU according to the instructions of the control unit 210 and stored again in the graphic memory. That is, the GPU creates image information according to instructions from the control unit 210, and the graphics memory 232 stores commands from the control unit 210 and image information created by the GPU 231.

The RAM deck 233 has a function of converting a digital signal into an analog signal for an analog monitor.

In the case of using the rendering information and display information of the detailed page access program of the client 200, specific viewing times for each entity constituting the detailed page may be collected.

8 is an exemplary diagram of a method of collecting a reading time using rendering information and display information according to an embodiment of the present invention.

First of all, the type of client and the display direction of the client must be determined (S210). For example, it is determined whether the client 100 is a PC or a mobile device (S220), and when the client 200 corresponds to a mobile device, that is, for the mobile client 200, detecting whether the orientation of the terminal is horizontal or vertical A step must be preceded (S230). When the client 200 is placed in a horizontal direction, resolution information in a vertical direction based on this may be used, and when the placed direction of the client 200 is placed in a vertical direction, resolution information in a vertical direction based on this may be used.

The device 100 for analyzing detailed page exposure may receive display information, for example, resolution information in a vertical direction, from the client 200 through the server 300 (S240).

Finally, the page exposure analysis device 100 may output meta data of an object currently displayed on the client 200 by using the received rendering information and display information. For example, the detailed page exposure analysis device 100 receives identification tag information of content displayed at a position closest to the center of the visible screen using rendering information of a web access program of the client 200 and vertical resolution information of the display. can do.

9 is an exemplary diagram of a method of collecting a viewing time for each entity based on rendering information and display information according to an embodiment of the present invention.

According to an embodiment of the present invention, a method of compensating for discrepancies between rendering information and display information using meta data of an entity is proposed.

Referring to FIG. 9 , an entity disclosed in a detail page may include meta data, and the meta data may include information about a display tag. The rendering engine of the connection program transmits information about the display tag to the display device of the client, and the display device can display the object in the center of the screen by using the information about the display tag received.

Accordingly, when the transmission/reception time points of the display tags included in the meta information of various entities are determined, the viewing time of the corresponding entity may be collected using the difference between the points of view.

In the exposure analysis of the detail page, when a product related to the detail page is purchased, the greatest weight may be applied to the detail page.

In addition, in terms of browsing time other than the purchase variable, the ratio of the time spent browsing the product to the time spent purchasing the product was obtained, and the ratio of the time spent browsing to the time spent purchasing was highest Weights may be applied.

As described above, according to an embodiment of the present invention, it is possible to collect a more accurate reading time for each content constituting a product page than a reading time for each product page.

Further, on the client side, it is also possible to collect viewing times of objects displayed on the client.

In addition, accurate analysis of product detail page exposure is possible through an analysis of the relationship between purchase behavior and viewing time for each content included in the product detail page according to the type of product and the client viewing the product detail page.

In the above, various preferred embodiments of the present invention have been described with some examples, but the description of various embodiments described in the "Specific Contents for Carrying Out the Invention" section is only exemplary, and the present invention Those skilled in the art will understand from the above description that the present invention can be practiced with various modifications or equivalent implementations of the present invention can be performed.

In addition, since the present invention can be implemented in various other forms, the present invention is not limited by the above description, and the above description is intended to complete the disclosure of the present invention and is common in the technical field to which the present invention belongs. It is only provided to completely inform those skilled in the art of the scope of the present invention, and it should be noted that the present invention is only defined by each claim of the claims.

100: analysis device
110: control unit
120: input device
130: output device
140: storage device
150: communication device
160: memory
161: meta data setting unit
162: client information collection unit
163: reading information collection unit
164: purchase information collection unit
165: information analysis unit
200: client
300: server
500: network

Claims (10)

providing content information of products for online sale using a plurality of detail pages of different layouts;
Collecting browsing information of a client who has viewed the detailed page;
Analyzing the reading information and purchase information; and
It is configured to include the step of reporting the analysis result of the information,
How to analyze product detail page exposure. The method of claim 1,
It is configured to include a layout step of content information of a product including a detailed image of a product, a video about product usage, a user's review of the product, and a user's rating using a pre-created layout template for each product type. ,
How to analyze product detail page exposure. The method of claim 1,
It is configured to further include setting metadata about detail pages including content information provided by different layouts.
How to analyze product detail page exposure. The method of claim 3,
The meta data,
It is configured to include metadata about the type of data constituting the content, the type of layout template, and the arrangement order of the content,
How to analyze product detail page exposure. The method of claim 1,
Collecting client information about the client, including at least one of the type of client, the type of OS, the type of access program, the access path, whether to log in, the gender, age and address of the client user, which is further configured to include,
How to analyze product detail page exposure. The method of claim 1,
It is configured to further include the step of collecting reading information about the reading time of each page and the reading time of each content of the detailed page,
How to analyze product detail page exposure. The method of claim 1,
It is configured to further include the step of collecting at least one of drive data on the input device of the client, UI information of the access program, and content rendering information of the access program.
How to analyze product detail page exposure. The method of claim 1,
It is configured to further include the step of correlating and analyzing client information, viewing information, and purchase information,
How to analyze product detail page exposure. The method of claim 1,
The purchase information,
It is configured to include at least one of information about whether a product is purchased, information about whether a shopping cart is used, browsing time, purchase time, and information about the time elapsed from access to purchase,
How to analyze product detail page exposure. The method of claim 1,
It is configured to further include setting a rating for the detail page by applying a weight for each content of the detail page using client information, viewing information, and purchase information.
How to analyze product detail page exposure.

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