KR20220169083A - Global content-driven live commerce broadcast integration platform - Google Patents

Abstract

The purpose of the present invention is to provide convenience to viewers through an integrated UI and to build a local platform optimization system in Thailand. A global content-driven live commerce broadcast integration platform includes a smartphone-based live broadcast part and an online commerce platform part. The smartphone-based live broadcast part includes: a broadcast sharing and invitation module; a broadcast reservation function module; a subscription function module; a reduced icon function module; a chat function module; a sending function module; and a gift provision module.

Description

Content-driven global live commerce broadcast integration platform {Global content-driven live commerce broadcast integration platform}

The present invention relates to a content-oriented global live commerce broadcasting integrated platform, and more specifically, as a real-time live sales broadcasting production platform for anyone, anywhere, beyond the scope of a shopping mall that simply sells goods, where people gather, react, and create a culture. It is a community platform, and it establishes an interactive live broadcasting commerce environment where anyone can comfortably film and watch anytime, anywhere using a mobile device and make inquiries to the broadcaster, enabling purchase induction and easy payment to maximize sales, and content-oriented global Based on the live commerce broadcasting integrated platform, it is about being able to link with overseas open e-marketplaces and being able to transmit simultaneously to multiple sites.

The Korean Wave craze, which started through K-content such as movies, dramas and music, continues to spread to various fields such as cosmetics and fashion. Through the cremation method, it rose to $ 131.96 million (approximately 3.8 times) in 2019, and the income ranking also rose to 5th place.

Thailand's e-commerce market has grown from about $900 million in 2015 to $5 billion in 2019, a five-fold increase due to vitalization of e-marketplace, rapid registration of reverse direct purchase products, increase in sales due to COVID-19, and vitalization of live commerce. In Thailand, sales related to media products such as mobile phones are high. Recently, online sales of products related to beauty and personal items, dogs, food and beverages, clothing, and shoes are rapidly increasing. of e-commerce market is gradually changing to e-marketplace.

With the advent of the cross-border/hyper-connected era where real-time communication is possible anywhere beyond the borders of regions and countries due to the development of media content technology such as the online environment and social media, live commerce integrates media and commerce to attract consumers and make purchases. It is a type of media commerce that induces, and is operated by real-time video streaming. Live commerce is growing significantly with the development of communication technology meeting with the new consumption generation (MZ generation)'s symbol, Corona 19, against the background of the spread of media commerce. Although differentiated information is provided through the introduction of rapidly changing technology, it is difficult to check distributed channels and various broadcasting information, so it is necessary to consider the convenience of consumers.

Beyond live commerce for sales purposes, it is necessary to expand new areas of global Hallyu content. Existing Hallyu was centered on KPOP, famous celebrities in movies and dramas, and the products they use, but through domestic influencers conducting live commerce, pioneering new K-content areas with products and localization of products produced/produced in Korea For this purpose, it is necessary to identify local sales channels and provide content in a style and language suitable for local trends.

Accordingly, it is necessary to provide consumer-oriented services by integrating/classifying existing, distributed live commerce. It is necessary to provide consumers with a convenient viewing and purchasing environment by integrating live commerce broadcasts distributed through various channels into a unified UI/UX. In addition to providing an integrated schedule, it is necessary to recommend related contents according to individual characteristics and provide various information according to user characteristics through a systematic notification system.

Meanwhile, differentiated localization support is needed for Korean SMEs to succeed in entering Thailand. Global seller product registrations in Thailand's three major online shopping malls (Ladaza, Shopee, and JD Central) have soared, but sales are still significantly lower than local sellers' registered products. Therefore, domestic global sellers are required to localize in Thailand and improve delivery times. In addition, by integrating a complex global logistics system that was not previously integrated, we developed and supported our own system that can conveniently manage multi-channel logistics information, and integrated management that can collectively manage multi-channel and multi-product customer management in Thailand. Integrated management support for page support and communication is needed. Base experience of integrated management support in Thailand is essential in order to expand from Thailand to the whole of Southeast Asia.

In addition, broadcast transmission and brand references that can enhance the sales competitiveness of SME products and enhance brand reliability should be provided, and support for SMEs to overcome the domestic market limitations caused by COVID-19 is needed. In particular, it is urgent to support product sales by providing solutions specific to Thailand, where the influence of influencers is high and the annual average growth rate of the e-commerce market is very high at 34%.

In accordance with the changing trend, Korean influencers naturally enter Thailand through live commerce, and it is required to expand the new Korean wave area of K-content from the existing TV and movie-centered Korean wave to domestic influencer-centered live commerce content. are losing

The present invention was made to solve the above problems, by integrating domestic distributed live commerce information, providing convenience to viewers with an integrated UI on one platform, building a local platform optimization system in Thailand, and further, Based on commerce live broadcasting, it can be linked with overseas open eMarketplace, build a logistics system to support systematic sales management of sellers, develop an integrated page, and provide information for companies entering Thailand through analysis of related data collection and analysis. It can provide support for efficient entry into Thailand and establishment of a business model for active participation by companies.

In order to solve the above problems, the present invention provides a broadcasting management unit, a smartphone-based live broadcasting unit, and an online commerce platform for a broadcaster to directly visit a store or production area, experience a product on behalf of a customer, and promote purchase by broadcasting through a studio app. In the content-centered global live commerce broadcasting integration platform composed of a unit, the smartphone-based live broadcasting unit provides customers and broadcasters with a current live shopping broadcast through SNS including phone numbers, KakaoTalk, Band, and Facebook. a broadcast sharing and invitation module that provides functions for sharing and inviting shopping broadcasts; a broadcast reservation function module that provides a function of notifying subscribers in advance of broadcast contents to be scheduled by the broadcaster through reservation; a subscription function module that immediately informs the subscriber of the contents of the reservation when the customer makes a broadcast reservation for a favorite broadcaster, and provides a function of automatically playing live broadcast when the broadcast starts; A reduced icon function module that provides a function of converting the live shopping broadcast into a reduced icon and moving it to the side of the screen while using another app, and returning to the broadcast screen when the side screen is clicked; a chat function module that provides a function for the broadcaster to conduct shopping broadcasting while chatting with the customer in real time, so that the customer can inquire about products to the real-time broadcaster and provide real-time answers; a like sending function module for encouraging sales of the broadcaster by sending likes to the broadcaster from the customer to the customer terminal; and a gift-giving module that provides a function of purchasing and sending a gift to the broadcaster so that the customer can send the purchased gift to the broadcaster through a customer terminal.

A real-time purchase status/statistics notification module that displays the current status of visitors, the number of sales by product, the number of sales, gifts, and the number of likes in real time while filming the live shopping broadcast; a background music function module that provides a function of selecting and replaying several songs to enable shopping broadcasting with background music playing during the live shopping broadcasting; A multi-broadcasting function module that produces and provides live shopping broadcasting while changing a broadcasting supply method such as a smartphone camera, Internet video, YouTube, etc. during the live shopping broadcasting; An editing function module providing a function of exposing various comments on a screen during the live shopping broadcasting; a commerce platform interworking function module that matches a plurality of products during the live shopping broadcast with a home shopping broadcast and supports purchase of products in real time during the live broadcast; A closed mall function module that provides a function to sell differentiated products targeting only pre-certified customers during the live shopping broadcasting; A broadcast reservation and push function module that notifies subscribers in real time when a broadcast is reserved or a scheduled broadcast starts during the live shopping broadcast; Interactive chatting with viewers during the live shopping broadcast, likes, gifts, transmission of discount coupons, and event events Viewers and chat module to provide communication; A discount coupon/event event module that performs various events by loading events such as detailed information on current broadcast products, discount coupons, and lottery events with sound waves in a non-audible area in conjunction with the SoundQR function during the live shopping broadcasting; When the live shopping broadcasting ends, the VOD storage and SNS dissemination module for providing corresponding content to be automatically stored and played by broadcaster VOD broadcasting on an external SNS; It includes a professional broadcasting equipment linkage module that allows viewers to watch a smartphone even if broadcasting in a studio using professional broadcasting equipment during the live shopping broadcasting.

In addition, the online commerce platform unit that provides real-time shopping during broadcasting includes a product registration/inquiry module that provides a function to register, inquire, and purchase products; an order/payment/delivery management unit module for managing order/payment/delivery of products during the live shopping broadcasting; an automatic implementation module for a shopping mall for each broadcaster that automatically configures a shopping mall app based on a product registered by creating a channel for each broadcaster during the live shopping broadcasting; and a VOD service module for each broadcaster that automatically stores VOD when the live shopping broadcasting ends and provides a function to continuously shop by linking products thereafter.

The like sending function module calculates the number of likes sent by the customer to individual broadcasters, and calculates the purchase amount of gifts sent to individual broadcasters through the gift giving module to determine the ranking of popular broadcasts.

The commerce platform interlocking function module is connected to the sound QR function, and transmits detailed information on a plurality of products currently being broadcasted, discount coupons, and event contents by implanting them into sound waves in a non-audible area.

The present invention made as described above not only provides high user convenience by developing a new service platform centered on users, but also builds and operates a stable system based on local distribution infrastructure and know-how in Thailand, It is possible to build a global total live commerce system based on a domestic one-person media broadcasting system, and a translator/interpreter and influencer fluent in the local language and Korean of Thailand and five domestic fields (fashion, cosmetics, accessories, humor, etc.) Influencer infrastructure can be secured to establish the first cross-border content exchange channel, and an integrated logistics system for each company provides convenient entry into Thailand and brand management support, as well as various domestic and foreign information collected through an integrated platform and local network. By doing so, it is possible to promote the smooth entry of domestic SMEs into Thailand.

The present invention made as described above has an effect that a general individual seller or a small and medium-sized business can advertise and sell products as effectively as a TV home shopping broadcast at a low cost.

In addition, according to the present invention, anyone can easily produce a home shopping broadcast using a production tool for producing a home shopping broadcast, and by efficiently providing the produced home shopping broadcast to customer terminals, product sales can be improved.

In addition, according to the present invention, anyone can easily produce a home shopping broadcast anytime, anywhere using a smartphone, and broadcast sales can be carried out through mobile-based live broadcasting, and customers can listen to the broadcast anytime, anywhere based on a mobile device they always carry with them. This can have the effect of increasing product sales.

In addition, according to the present invention, it is possible to properly select or change the content of a home shopping broadcast according to a customer's reaction or a product sales situation during a home shopping broadcast, so that it is possible to provide a home shopping broadcast that can communicate with customers as one.

In addition, the present invention can provide a service system equipped with a competition system by discovering and selling competitive products even to ordinary people, and securing an opportunity to become a famous celebrity if they become famous among the general public.

In addition, the present invention can provide differentiated sales broadcasting through famous creators and ordinary broadcasters, famous creators can sell differentiated planned products to already secured fans, and ordinary people can also develop into famous creators. It is possible to provide a system that allows for equal competition by providing opportunities and securing sales revenue according to ability.

In addition, in the present invention, since a direct broadcaster enlarges and shows a product through a camera and conveys an intention through a chat, it is possible to secure a good buyer with a low refund or return rate because the purchase is made while interactively communicating with real-time customers through live broadcasting and chatting. It is possible.

In addition, according to the present invention, a professional broadcaster who is a famous creator can directly experience a product on behalf of a customer, thereby improving purchasing power based on trust.

In addition, in the case of a production area where it is difficult for customers to visit in person, the present invention allows ordinary broadcasters or famous creators residing in the area to directly visit, show products, and make purchases on behalf of customers.

In addition, according to the present invention, efficient shopping is possible by directly hearing the pros and cons of a product through an expert or a general broadcaster considered to have a wealth of knowledge about the product and purchasing the product.

In addition, in the present invention, the actual size, shape, efficacy, etc., which cannot be estimated with the detailed page, can be checked through a video, and questions can be asked directly to the shopping planner through real-time chatting, and can be easily confirmed and then purchased.

In addition, the present invention can induce instant purchase by asking questions during live broadcasting through interactive communication with the broadcaster through real-time chatting and resolving issues through answers.

Also, according to the present invention, recorded contents including sales broadcasts in which real-time communication with customers is recorded through chatting during live broadcasting can be used as VOD contents targeting product-of-interest enthusiasts, even if not for commerce purposes.

In addition, the present invention can support product-specific studio setting, filming and editing, and simultaneous domestic and international transmission.

In addition, based on commerce live broadcasting, it is possible to link with overseas open e-marketplaces.

1 is a diagram showing the overall configuration of a smartphone-based live broadcasting commerce service platform according to an embodiment of the present invention.
2a and b are diagrams showing a smartphone-based live broadcasting commerce service platform according to an embodiment of the present invention.
3 is a diagram showing a smartphone-based live broadcasting commerce service platform according to an embodiment of the present invention.
4 is a diagram showing a broadcasting management unit and a smartphone-based live broadcasting unit according to an embodiment of the present invention.
5 is a diagram showing a Sound QR function module according to an embodiment of the present invention.
6 is a diagram showing a reduced icon function module according to an embodiment of the present invention.
7 is a diagram showing an SNS dissemination module according to an embodiment of the present invention.
8 is a diagram showing a real-time purchase status/statistics notification module according to an embodiment of the present invention.
9 is a diagram showing a closed mall function module according to an embodiment of the present invention.

In order to fully understand the present invention, preferred embodiments of the present invention will be described with reference to the accompanying drawings. Embodiments of the present invention may be modified in various forms, and the scope of the present invention should not be construed as being limited to the examples described in detail below. This embodiment is provided to more completely explain the present invention to those skilled in the art. Therefore, the shapes of elements in the drawings may be exaggerated to emphasize a clearer description. It should be noted that in each drawing, the same members are sometimes indicated by the same reference numerals. In addition, detailed descriptions of well-known functions and configurations that may unnecessarily obscure the subject matter of the present invention are omitted.

As shown in FIG. 1, the present invention includes a broadcaster terminal 1, an RTMP server (2; Real Time Messaging Protocol), and a VOD storage and SNS dissemination module (39 -1) SNS Live Service connected to CDN (4; Content delivery network), customer terminal (5), chatting server (6) for real-time chatting with viewers, and e-commerce platform (7) for shopping while watching consists of, etc.

As an embodiment of the present invention, the broadcast service unit 10 is composed of a product information registration module 11, a show host registration module 12, a broadcast reservation setting module 13, and the like.

The product information registration module 11 is a module for registering product information, product price information, banner images, seller URLs, purchase URLs, and the like.

The show host registration module 12 registers broadcasters selected by a predetermined criterion, which can perform real-time live broadcasting for each broadcaster, and can provide post-service by connecting to the VOD broadcasting list after broadcasting ends.

The broadcast reservation setting module 13 may provide programming time setting and broadcast server reservation preparation services.

The mobile studio app 20 according to the present invention is composed of a shooting module 21 and a directing module 22.

The filming module 21 allows participants to participate in a filming mode after checking the broadcasting time, and a broadcaster functions as a broadcasting channel, and a new culture can be created when broadcaster fandom and the Wanghong phenomenon are formed in the future.

In other words, a broadcaster can use a broadcaster's fandom as a broadcasting channel to generate sales.

The directing module 22 participates in directing mode after confirming the broadcasting time. For example, one broadcaster may simultaneously perform filming and directing.

As shown in FIG. 2 a and b, the screen is transmitted to the RTMP server 2 through the mobile studio app, and the user receives the corresponding RTMP in real time or VOD format through SNS including YouTube, Facebook, etc. or through a CDN. Connect to the server and watch the broadcast.

Alternatively, you can use a studio app like Open Broadcaster Software (OBS) or XSplit to overcome the limitations of mobile studios.

Therefore, the present invention is easy to move by opening a studio app on a smartphone and can provide live broadcasting anytime, anywhere.

In addition, a smartphone-based live broadcasting commerce service platform can be used for broadcasters to experience and share product contents with customers on behalf of customers who do not have enough time to actually experience the necessary products or who are interested.

Looking at the smartphone-based live broadcasting function as shown in FIGS. 3 and 4, the present invention is a service that allows anyone, even the general public, to directly sell products to customers through a smartphone-based live broadcasting commerce service platform. A broadcast management unit (30), a smartphone-based live broadcasting unit (40), and an online commerce platform unit (5) to promote purchase by visiting the store or production area and experiencing the product on behalf of the customer and broadcasting through the studio app consists of

The smartphone-based live broadcasting unit 40 shares and invites the broadcasting module 41 to share and invite the current live broadcasting to customers and broadcasters through SNS such as phone number, Kakao Talk, Band, and Facebook. function.

The broadcasting reservation function module 42 provides a function in which a broadcaster informs subscribers in advance of broadcast content to be performed through reservation.

The subscription function module 43 immediately informs subscribers of the content of the reservation when a customer makes a broadcast reservation for a broadcaster they like, and provides a function of automatically playing a live broadcast when a broadcast starts. Therefore, a customer applies for a subscription service through a customer terminal, informs a reserved broadcast through a subscription function, and allows a customer to participate in a shopping broadcast at any time.

The reduced icon function module 44 provides a function of turning a live broadcast into a reduced icon, moving to the side, and returning to the broadcasting screen when clicked, even while using another app.

For example, the reduced icon function module 44 reduces the live broadcasting screen, and even when moving to a web screen such as product detailed search when searching for products in detail, the live broadcasting screen does not disappear and is always played as it is reduced from the top, and a reduced view that can be moved to a desired location. function.

The chatting function module 45 of the live broadcasting unit 40 and the viewer chatting module 38 of the broadcasting management unit 30 and the chatting function module 45 of the smartphone-based live broadcasting unit 40 are modules that provide a function for a broadcaster to conduct shopping broadcasting while chatting with viewers or customers in real time. As a result, customers can ask questions about products to real-time broadcasters and respond in real time to induce immediate purchase through interactive communication.

The like sending function module 46 is a module that provides a "like" sending function to broadcasters who broadcast. Customers can encourage sales of broadcasters by sending likes (free) to customer terminals.

The "likes" serve to determine the ranking of popular broadcasts, and it is preferable to calculate the number of likes.

The gift-giving module 47 provides a broadcaster with a function of purchasing and sending a gift. The customer may send the purchased gift to the broadcaster through the customer terminal. The gift purchase amount can affect the ranking of popular broadcasts.

The real-time purchase status/statistics notification module 31 of the broadcast management unit 30 according to an embodiment of the present invention displays the current status of visitors, the number of sales by product, the number of sales, gifts, and the number of likes in real time during filming to rank popular broadcasts. tells Therefore, sales can be induced through chatting, purchase, gift giving, real-time purchase status, subscription, sharing, etc. during broadcasting.

The background music function module 32 is a module that provides a function of selecting and replaying several songs to enable shopping broadcasting with background music played during broadcasting.

The multi-broadcasting function module 33 is a module that produces and provides live shopping broadcasting while changing the broadcasting supply method such as smartphone camera, Internet video, YouTube, etc. during broadcasting.

The editing function module 34 is a module that provides a function of exposing various comments on the screen during broadcasting.

The commerce platform interlocking function module 35 is a module that is linked to the online commerce platform unit 50 and matches a plurality of products with home shopping broadcasting to support purchase of products in real time during live broadcasting.

The commerce platform interlocking function module 35 is connected to the Sound QR function to deliver detailed information about a plurality of products currently being broadcasted by planting them in sound waves in the non-audible area, or discount coupon/event event module 39 It is connected and various events can be held during broadcasting.

As shown in FIG. 5, the sound QR function module 60 stores product information according to live shopping broadcasting, and when a predetermined specific situation is reached, the sound QR function module 60 converts a waveform of a specific non-audible region. It can be emitted to the surroundings through the speaker of the terminal.

The broadcast reservation and push module 37 is a function in which a broadcaster informs subscribers of reserved broadcast content or a broadcast start notification through a push message.

The viewer and chatting module 38 encourages purchase through interactive communication by answering inquiries through chatting about the contents currently broadcast by broadcasters or supporters with viewers. In addition, it provides a function to expel bad viewers from the chat room through administrator authority. The viewer and chatting module 38 also uses Websocket to secure scalability so that it can be used in various services without being blocked by a firewall.

The discount coupon/event event module 39 utilizes the SoundQR function module 60 to carry event information such as discount coupon issuance or lottery events on sound waves in the non-audible area for viewers currently watching and deliver them to mobile terminals. provides features that are

In the VOD storage and SNS distribution module 39-1 of FIG. 7, customers can check and share in real time through live broadcasting with customer terminals. When the live shopping broadcasting according to the present invention ends, the corresponding content is automatically broadcaster-specific VOD Broadcasting is provided to be stored and played on the smartphone-based live broadcasting commerce service platform, YOUTUBE, and Facebook, and the contents linked to the smartphone-based live broadcasting commerce service platform are linked with the shopping mall to continuously provide the role of video commerce. Post-purchase can be made through the list of VOD broadcasts by broadcaster, and it is connected to the online commerce mall.

The professional broadcasting equipment linkage module 39-2 is a linkage function provided so that viewers can watch in real time using a smartphone, even if they do not necessarily use a smartphone, when streaming using professional broadcasting equipment and software in a studio.

The online commerce platform unit 50 allows broadcasters to create online shopping apps only by registering products, and provides commerce functions such as customer management, product registration and inquiry, ordering, payment, and delivery for various shopping products during broadcasting. In addition, it provides additional sales promotion functions such as sending discount coupons to viewers, accumulating points, and managing stamps.

The product registration and inquiry module 51 registers a product to be sold on the commerce platform or provides detailed information about the product, quantifies the user's inquiry record, and provides various sales statistics.

The order/payment/delivery management unit module 52 is a module for customers to order products from a shopping mall and manage tasks related to online payment, cancellation, and product delivery.

When the broadcaster-specific shopping mall automatic implementation function module 53 registers a product to be sold by the broadcaster, the smartphone-based live broadcasting commerce service platform according to the present invention automatically creates a broadcaster's own shopping mall app, sends discount coupons, Point accumulation, stamp, push notification, member management, order payment, delivery management, real-time sales status, member statistics, etc. are provided so that broadcasters can conveniently operate the shopping mall.

For example, a shopping app designed to be uploaded to a shopping list by just registering a product on a content-oriented global live commerce broadcasting integrated platform and sold through the Internet can be provided.

In another embodiment, the present invention creates an online commerce mall just by registering a product on a content-oriented global live commerce broadcasting integrated platform, and broadcasters provide discount coupons to customers through their own shopping mall, manage points, manage stamps, It provides various marketing statistics such as order/payment/sales to help maximize sales.

For example, in the case of a clothing shopping mall, you can directly check not only single items but also set products through coordination as if you were visiting a store.

Therefore, through experts appearing on the content-oriented global live commerce broadcasting integration platform, customers can purchase more sophisticated products as a set by coordinating various products for fashion.

The VOD service module 54 for each broadcaster automatically stores the video after the live broadcast as VOD, and provides the VOD linked with the product so that the viewer can order at any time even after the broadcast ends.

Broadcasters experience products on behalf of customers and broadcast through studio apps, so customers can check products in real time and share mobile shopping product information through live broadcasting on customer terminals. A customer can purchase a product in real time by pressing a product purchase button while watching a broadcast on a customer terminal.

Customers can also view more detailed product information through the detailed view under the product purchase button on the customer terminal, and in this case, the video is reduced to support continuous viewing of broadcasts with product details.

For example, as shown in FIG. 6, the reduced icon function module 44 can continue to watch broadcasts even when product information is viewed by reducing the image to a certain size.

According to the present invention, it is possible to provide a T-commerce service channel processor that provides content-oriented global live commerce broadcasting data through a remote browser, controls and processes it, and provides a commerce service output through a smartphone. A new type of payment method and payment method may be provided.

On the other hand, according to the present invention, it is possible to identify users among a plurality of users who use commerce services, provide continuity of commerce services to the identified users, and provide payment convenience.

The methods and systems described herein may be deployed in whole or in part through a device that executes computer software, program codes and/or instructions on a processor.

The mobile device can be configured to execute commands along with other devices. The mobile device interfaces with the server and communicates with the base station configured to execute the program code.

Mobile devices communicate in peer-to-peer networks, mesh networks, or other communication networks. The program code may be stored on a storage medium associated with the server and executed by a computing device embedded in the server. A base station may include a computing device and a storage medium. The storage device may store program codes and instructions for execution by a computing device associated with the base station.

In addition, the content-centered global live commerce broadcasting integration platform can be linked with overseas open e-marketplaces based on commerce live broadcasting.

In addition, the content-oriented global live commerce broadcasting integrated platform builds a shooting studio, equipment, and system optimized for product-specific live commerce, and matches domestic influencers and Thai translators or influencers optimized for the product, It can support setting, filming, editing, simultaneous transmission to multiple sites at home and abroad, and simultaneous transmission at home and abroad.

In the present specification, embodiments according to the present invention have been presented and described, but the spirit and scope of the present invention are not limited to the above-described embodiments, and should be understood in a wide range as permitted by law.

1: Broadcaster terminal
2: RTMP server
4: CDN
5: Customer Terminal
6 : Chat Server
7: e-commerce platform
10: Broadcasting Service Department
11: product information registration module
12: Show host registration module
13: Broadcast reservation setting module
15: Message service
16 : e-commerce service
20: Mobile Studio App
21: shooting module
22: directing module
30: broadcast management department
31: Real-time purchase status/statistics notification module
32: background music function module
33: Multi-broadcasting function module
34: editing function module
35: Commerce platform linkage function module
37: Broadcast reservation and push module
38: chat module
39: Discount coupon/event event module
39-1: VOD storage and SNS distribution module
39-2: Module related to professional broadcasting equipment
40: Smartphone-based live broadcasting unit
41: Broadcast sharing and invitation module
42: broadcast reservation function module
43: subscription function module
44: reduced icon function module
45: Chat function module
46: Like sending function module
47: Gift module
50: Online commerce platform part
51: product registration/inquiry module
52: order/payment/delivery management module
53: Shopping mall automatic implementation module for each broadcaster
54: VOD service module for each broadcaster
60: SOUND QR function module

Claims (6)

A content-oriented global live commerce broadcasting integrated platform consisting of a broadcasting management unit, a smartphone-based live broadcasting unit, and an online commerce platform unit for broadcasters to visit stores or production areas, experience products on behalf of customers, and broadcast through studio apps. in
The smartphone-based live broadcasting unit,
Broadcast sharing and invitation module that provides customers and broadcasters with a function to share and invite live shopping broadcasting through SNS including phone number, KakaoTalk, Band, and Facebook;
a broadcast reservation function module that provides a function of notifying subscribers in advance of broadcast contents to be scheduled by the broadcaster through reservation;
a subscription function module that immediately informs the subscriber of the contents of the reservation when the customer makes a broadcast reservation for a favorite broadcaster, and provides a function of automatically playing live broadcast when the broadcast starts;
A reduced icon function module that provides a function of converting the live shopping broadcasting into a reduced icon and moving it to the side of the screen while using another app, and returning to the broadcast screen when the screen moved to the side is clicked;
a chat function module that provides a function for the broadcaster to conduct shopping broadcasting while chatting with the customer in real time, so that the customer can inquire about products to the real-time broadcaster and provide real-time answers;
a like sending function module for encouraging sales of the broadcaster by sending likes to the broadcaster from a customer to a customer terminal;
A gift-giving module that provides a function of purchasing and sending a gift to the broadcaster so that the customer can send the purchased gift to the broadcaster through a customer terminal;
A real-time purchase status/statistics notification module that displays the current status of visitors, the number of sales by product, the sales amount, the gift amount, and the number of likes in real time while filming the live shopping broadcasting;
a background music function module that provides a function of selecting and replaying several songs to enable shopping broadcasting with background music playing during the live shopping broadcasting;
A multi-broadcasting function module that produces and provides live shopping broadcasting while changing the broadcasting supply method to a smartphone camera, Internet video, and external SNS among the live shopping broadcasting;
An editing function module providing a function of exposing a plurality of comments on a screen during the live shopping broadcasting;
A commerce platform linkage function module that matches a plurality of products during the live shopping broadcast with a home shopping broadcast to support purchase of products in real time during the live broadcast;
A closed mall function module that provides a function to sell differentiated products targeting only pre-certified customers during the live shopping broadcasting;
a broadcast reservation and push function module that notifies subscribers in real time when a broadcast is scheduled or started during the live shopping broadcast;
A chatting module with viewers that provides interactive communication with viewers through chatting, likes, giving gifts, transmission of discount coupons, and event events during the live shopping broadcasting;
A discount coupon/event event module that performs various events by loading events such as detailed information on current broadcast products, discount coupons, and lottery events with sound waves in a non-audible area in conjunction with the SoundQR function during the live shopping broadcasting;
When the live shopping broadcasting ends, the VOD storage and SNS dissemination module for automatically storing and playing VOD broadcasts for each broadcaster in external SNS;
A content-centered global live commerce broadcasting integrated platform including a professional broadcasting equipment linkage module that allows viewers to watch smart phones even when general broadcasting is transmitted in a studio using professional broadcasting equipment during the live shopping broadcasting. According to claim 1,
A product registration/inquiry module that configures an online commerce platform, registers products, and provides functions to inquire and purchase;
an order/payment/delivery management unit module for managing order/payment/delivery of products during the live shopping broadcasting;
an automatic shopping mall implementation module for each broadcaster that creates a channel for each broadcaster during the live shopping broadcasting and automatically configures a shopping mall app based on registered products;
A content-oriented global live commerce broadcasting integrated platform further comprising a VOD service module for each broadcaster that automatically stores VOD when the live shopping broadcasting ends and provides a function to continuously shop by linking products thereafter. According to claim 1,
The like sending function module calculates the number of likes sent to individual broadcasters by the customer, and determines the ranking of popular broadcasts by calculating the purchase amount of gifts sent to individual broadcasters through the gift-giving module. 's global live commerce broadcasting integrated platform. According to claim 1,
The commerce platform interlocking function module is connected to the sound QR function and transmits detailed information on a plurality of products currently being broadcasted, discount coupons, and event events to the customer terminal by planting sound waves in the non-audible area. Global live commerce broadcasting integration platform. According to claim 1,
A content-oriented global live commerce broadcasting integrated platform that is based on commerce live broadcasting and is characterized by being able to link with overseas open e-marketplaces. A content-oriented global live commerce broadcasting integrated platform that features product-specific studio setting, filming and editing, simultaneous transmission to multiple sites at home and abroad, and simultaneous transmission at home and abroad.

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