KR20220012137A - Method of providing advertisement through terminal having navigation function - Google Patents

Abstract

The present disclosure provides a method of providing advertisements through a terminal having a navigation function. According to an exemplary embodiment of the present disclosure, a method of providing advertisements through the terminal includes the steps of: receiving, by an advertisement providing device, setting information including a destination and an expected arrival time; selecting, by the advertisement providing device, at least one target advertisement related to the destination and the expected arrival time; and providing, by the advertisement providing device, advertisement information including information on the at least one target advertisement to the terminal. Accordingly, an advertisement effect of the target advertisement displayed through the terminal may be improved.

Description

Method of providing advertisement through terminal having navigation function

The technical idea of the present disclosure relates to a method of providing advertisements through a terminal having a navigation function, and more particularly, to a method of providing advertisements customized to a user based on a destination and an expected arrival time through a terminal having a navigation function.

A terminal having a navigation function, that is, a terminal performing a route guidance service function, may generate route guidance information based on a Global Positioning System (GPS) signal and map information and provide the route guidance information to a user. Recently, various location-based services are provided through terminals having a navigation function, and advertisement services such as shops, products or companies are provided.

The problem to be solved by the technical idea of the present disclosure is to select a user-customized advertisement based on the location and expected time based on the location and expected time collected through the terminal having a navigation function, and select the advertisement selected through the terminal having a navigation function. An object of the present invention is to provide an advertisement providing method and apparatus for effectively displaying advertisements.

An advertisement providing method through a terminal according to an exemplary embodiment of the present disclosure includes the steps of: receiving, by an advertisement providing device, setting information including a destination and an expected arrival time; Selecting at least one target advertisement related to , and providing, by the advertisement providing device, advertisement information including information on the at least one target advertisement to the terminal.

A method for providing advertisements through a terminal according to an exemplary embodiment of the present disclosure includes the steps of: receiving, by the terminal, a destination and an expected departure time from a user through a first search field; providing route setting information including a departure time to a route providing device; receiving, by the terminal, route information including an expected arrival time from the route providing device; by the terminal, the destination and receiving advertisement information including at least one target advertisement related to the expected arrival time, and displaying, by the terminal, the expected arrival time and the at least one target advertisement through a result screen for the first search field may include the step of

According to the method for providing advertisements through a terminal having a navigation function according to the technical spirit of the present disclosure, a target advertisement related to a location and an expected time collected through the terminal may be exposed to the user through the terminal. In addition, a user adaptive target advertisement related to the location and expected time collected through the terminal may be exposed to the user through the terminal. In addition, the target advertisement may be exposed adjacent to the search result on the same screen as the screen on which the search result is displayed. Accordingly, the advertisement effect of the target advertisement displayed through the terminal may be improved.

1 is a block diagram schematically showing an advertisement providing system according to an exemplary embodiment of the present disclosure;
2A and 2B exemplarily show a screen displayed on the terminal of FIG. 1 .
3 is a flowchart illustrating an advertisement providing method of an advertisement providing system according to an exemplary embodiment of the present disclosure.
4 to 6 are flowcharts illustrating a method of operating an advertisement providing apparatus according to an exemplary embodiment of the present disclosure.
7 is a flowchart illustrating an advertisement providing method of an advertisement providing system according to an exemplary embodiment of the present disclosure.
8 is a schematic block diagram of an advertisement providing apparatus according to an exemplary embodiment of the present disclosure.

The various embodiments of the present disclosure and terms used therein are not intended to limit the technical features described in the present disclosure to specific embodiments, and should be understood to include various modifications, equivalents, or substitutions of the embodiments. In connection with the description of the drawings, like reference numerals may be used for similar or related components. The singular form of the noun corresponding to the item may include one or more of the item, unless the relevant context clearly dictates otherwise. In this disclosure, “A or B”, “at least one of A and B”, “at least one of A or B,” “A, B or C,” “at least one of A, B and C,” and “A , B, or C" each may include any one of the items listed together in the corresponding one of the phrases, or all possible combinations thereof. Terms such as "first", "second", or "first" or "second" may be used simply to distinguish the element from other elements in question, and may refer to elements in other aspects (e.g., importance or order) is not limited.

In the present disclosure, a “module” or “unit” performs at least one function or operation, and may be implemented as hardware or software or a combination of hardware and software, for example, logic, logical block, part, or It may be used interchangeably with terms such as circuit. A module may be an integrally formed part or a minimum unit or a part of the part that performs one or more functions. For example, according to an embodiment, the module may be implemented in the form of an application-specific integrated circuit (ASIC).

Hereinafter, various embodiments of the present disclosure are described in connection with the accompanying drawings.

1 is a block diagram schematically showing an advertisement providing system according to an exemplary embodiment of the present disclosure, and FIGS. 2A and 2B exemplarily show a screen displayed on the terminal of FIG. 1 .

Referring to FIG. 1 , the advertisement providing system 100 may include a terminal 110 , a route providing device 120 , an advertisement providing device 130 , and a network 140 . Each of the path providing device 120 and the advertisement providing device 130 may be configured with at least one server. The terminal 110 , the advertisement providing device 120 , and the path providing device 130 may communicate with each other through the network 140 , and may include a communication unit that performs wired/wireless communication for communication.

The terminal 110 may be equipped with a navigation application 111 (or referred to as a navigation service platform), and the navigation application is driven to perform a navigation function that provides route guidance and traffic information to the user, and is based on the movement route. of advertising services can be provided. Hereinafter, in the present disclosure, the operation of the terminal 110 refers to an operation according to the execution of the navigation application 111 .

The terminal 110 is connected to the route providing device 120 and the advertisement providing device 130 through the network 140 , and is connected to the route providing device 120 and the advertisement providing device 130 and various data (eg, a route request signal). , advertisement request signal, route information, information on advertisement (advertisement content), etc.) can be transmitted and received.

The terminal 110 may transmit a route request signal (or referred to as route setting information) to the route providing apparatus 120 according to a user's manipulation or command, and may receive route information from the route providing apparatus 120 . The route request signal may include a source and destination (or referred to as a destination). In an embodiment, the route request signal may further include an expected departure time.

The terminal 110 may also transmit an advertisement request signal to the advertisement providing device 130 and receive advertisement information from the advertisement providing device 130 . The terminal 110 may transmit an advertisement request signal to the advertisement providing device 130 before moving a route, for example, in a destination search step, or during a route movement.

The terminal 110 includes a tablet PC, a laptop, a smart phone, a personal digital assistant (PDA) and a mobile communication terminal, such as a vehicle information device. It may be any one of various devices.

The terminal 110 may include a communication unit, and the communication unit may include a transmitter and a receiver. The transmitter and receiver may include a mobile communication module, a wireless Internet module, a short-range communication module, and a location information module. The mobile communication module transmits/receives wireless signals to and from at least one of a base station and a server on a mobile communication network. Here, the wireless signal may include various types of data according to transmission and reception of a voice signal, a video call signal, or a text/multimedia message. The wireless Internet module refers to a module for wireless Internet access. Wireless Internet technologies include WLAN (Wireless LAN) (Wi-Fi), Wibro (Wireless broadband), Wimax (World Interoperability for Microwave Access), HSDPA (High Speed Downlink Packet Access), LTE (Long Term Evolution), etc. can

The terminal 110 may include a location calculation module capable of calculating location information on the current location. For example, the location calculation module may include a global positioning system (GPS) module, a wireless communication module, a wireless LAN module, and the like. The terminal 110 calculates current location information using a GPS module in an outdoor environment, and calculates current location information through a base station-based positioning using a wireless communication module in an indoor environment or a wireless LAN module Current location information can be calculated through wireless LAN-based positioning using

The terminal 110 may be a cloud computing terminal supporting cloud computing that can use services such as reading, writing, and storing data, network, and content use through the network 140 .

The route providing device 130 receives the route request signal from the terminal 110, generates route information based on the departure point, destination, stopover point, departure time, etc. included in the received route request signal, and transmits the route information to the terminal ( 110) can be provided. The route information may include time information about an expected arrival time (eg, a time taken to a destination or an expected arrival time). In addition, the estimated arrival time may include a plurality of moving paths and an optimal moving path among the plurality of moving paths.

The route providing apparatus 130 may receive and store traffic information from a plurality of traffic information centers, and may perform updates at predetermined intervals. The route providing apparatus 130 may generate route information by reflecting current traffic conditions. The route providing device 120 also provides a real-time movement speed of the terminal 110, for example, real-time driving of the terminal 110 according to a request from the terminal 110 or periodically while the vehicle (or user) equipped with the terminal 110 is moving. The moving route information may be updated based on speed, real-time location or real-time traffic conditions, and the updated moving route information may be provided to the terminal 110 .

In an embodiment, the route providing device 130 stores traffic information for each date, day, and time zone, and when receiving a route request signal for a specific time zone, reflects the traffic situation of the time zone based on the stored traffic information to create path information.

The route providing apparatus 120 may include a database storing POI (Point of Interest) information and map data, and the route information provided to the terminal 110 may include POI information on a moving route.

The advertisement providing apparatus 130 may generate advertisement information including at least one advertisement to be displayed or transmitted through the terminal 110 , and may provide it to the terminal 110 .

The advertisement providing apparatus 130 may include a database for storing information on each of various advertisements, and selects at least one target advertisement to be exposed to the user of the terminal 110 from among a plurality of advertisements stored in the database, and selects the selected advertisement. Advertising information including at least one target advertisement may be provided to the terminal 110 . The advertisement providing apparatus 130 may select at least one target advertisement based on the destination and the expected arrival time provided from the terminal 110 . Also, the advertisement providing device 130 may select at least one target advertisement based on the departure point and the expected departure time provided from the terminal 110 .

In an embodiment, the advertisement providing device 130 selects at least one target advertisement based on user data for the user of the terminal 110 or determines whether to provide the selected at least one target advertisement to the terminal 110 . can decide

The network 140 refers to a network capable of transmitting and receiving data using an Internet protocol using various wired/wireless communication technologies such as an Internet network, a mobile communication network, and a satellite communication network. The network 140 includes, for example, a closed network such as a local area network (LAN), a wide area network (WAN), etc., and an open network such as the Internet, as well as a Code Division Multiple Access (CDMA), Wideband Code Division Multiple (WCDMA), etc. Access), WIMAX (World Interoperability for Microwave Access) network, Internet, GSM (Global System for Mobile Communications), 3GPP (3rd Generation Partnership Project) network, LTE (Long Term Evolution), Bluetooth (Bluetooth) network, satellite A broadcast network, a Digital Multimedia Broadcasting (DMB) network, a network such as an Evolved Packet Core (EPC), or these networks may be in a complex configuration, but is not limited thereto. It is a concept that collectively refers to the network.

On the other hand, when the user wants information about the travel route and the required time when the user departs at a specific time instead of the current time, the user selects a specific search field from among a plurality of search fields provided by the navigation application 111 . As a search through , information on an expected arrival time and/or a moving route based on a desired destination and a desired departure time (ie, an expected departure time) may be obtained. For example, the navigation application 111 may include a first search field capable of setting a destination and an expected departure time (eg, a 'departure from another time' search field) and a second search field capable of setting a destination except for setting an expected departure time. In addition, the user may obtain route information including an expected arrival time and/or a moving route based on a specific departure time through the first search field.

Referring to FIG. 2A , when the user selects the first search field SF while the navigation application 111 is running in the terminal 110 (specifically, clicks a button that calls the first search field SF), the terminal Reference numeral 110 may display a search screen including the first search field SF. In an embodiment, the search screen may further include an advertisement area (not shown).

The first search field SF may include a departure point input area ASP, a destination input area AP, and an expected departure time input area AST. However, the present invention is not limited thereto, and the first search field SF may include a destination input area AP excluding the departure point input area ASP, and an expected departure time input area AST. Alternatively, the first search field SF may be displayed through two screens, and the search field SF of the first screen includes a source input area ASP and a destination input area AP, and is displayed on the first screen. The search field SF of the second screen that is subsequently displayed may include the expected departure time input area AST.

A departure point, a destination, and an expected departure time desired by the user may be inputted to the departure point input area ASP, the destination input area AAP, and the expected departure time input area AST by a user operation, respectively. In an embodiment, the current location of the terminal 110 may be automatically input to the departure point input area ASP.

The terminal 110 may transmit a route request signal (or called route setting information) including a departure point, a destination, and an expected departure time obtained through the first input field SF1 to the route providing device 130 , and the route The providing device 130 may generate an expected arrival time or an expected arrival time and at least one moving route based on the departure point, the destination, and the expected departure time, and may provide the generated route information to the terminal 110 .

Meanwhile, the advertisement providing device 120 may receive setting information including the destination and expected arrival time from the terminal 110 and/or the route providing device 130 . For example, the advertisement providing apparatus 120 may receive destination information from the terminal 110 and may receive an estimated arrival time from the route providing apparatus 130 . As another example, the advertisement providing device 120 receives an advertisement request signal including the destination and expected arrival time from the terminal 110 , or receives setting information including the destination and expected arrival time from the route providing device 130 . can receive

The advertisement providing apparatus 120 may determine a target advertisement related to the destination and the expected arrival time based on the destination and the expected arrival time. The advertisement providing apparatus 120 may select at least one target advertisement from among a plurality of advertisements stored in the database based on the destination and the expected arrival time.

In an embodiment, the advertisement providing device 120 receives the setting information including the departure point and the expected departure time from the terminal 110 and/or the route providing device 130, and receives the starting point and the expected starting point from among a plurality of advertisements stored in the database. At least one target advertisement associated with the departure time may be selected.

In an embodiment, the advertisement providing device 130 provides user data for the user of the terminal 110 (eg, personal information of the user such as age and gender, movement time zone, search query, search time zone, shopping propensity, etc.) The user's terminal usage history 110) is collected, and based on the user data, at least one target advertisement related to the destination and expected arrival time (or the departure point and the expected departure time) is selected, or the selected at least one target advertisement is selected. It can be determined whether to provide to the terminal 110 . Target advertisement selection by the advertisement providing device 130 will be described in detail later with reference to FIGS. 3 to 7 .

The advertisement providing device 120 may provide advertisement information including the selected at least one target advertisement to the terminal 110, and the terminal 110 displays the at least one target advertisement on the result screen for the first search field SF1. Advertisements can be displayed.

Referring to FIG. 2B , the result screen may include a search result display area ARST and an advertisement display area ACF. In an embodiment, the result screen may further include a source input area ASP and a destination input area AAP of the first search field SF1. In an embodiment, as shown in FIG. 2B , the advertisement display area ACF may be disposed closest to the result display area ARST on the result screen.

At least one target advertisement may be displayed as a banner advertisement in the advertisement display area ACF. When the user selects (eg, clicks) the advertisement display area ACF, additional information related to the target advertisement displayed on the advertisement display area ACF may be output through the terminal 110 . For example, a web page related to the target advertisement may be displayed on the terminal 110 , or a voice advertisement related to the target advertisement may be output through the terminal 110 .

In an embodiment, advertisement information received by the terminal 110 may include a plurality of target advertisements. The terminal 110 may sequentially display a plurality of target advertisements in the advertisement display area ACF. In other words, the terminal 110 may display a plurality of target advertisements as rolling advertisements in the advertisement display area ACF.

In an embodiment, the advertisement information may include an exposure time corresponding to each of a plurality of target advertisements (or control information indicating a plurality of exposure times of a plurality of target advertisements), and the terminal 110 may include each of the plurality of target advertisements. may be displayed in the advertisement display area (ACF) for the corresponding exposure time.

As described above, in the advertisement system 100 according to an exemplary embodiment of the present disclosure, when a destination and an expected departure time are retrieved through the terminal 110 including a navigation function, at least one associated with the destination and the expected arrival time of may be displayed through the terminal 110 . Also, based on the user data, at least one user-adaptive target advertisement related to a destination and an expected arrival time may be displayed through the terminal 110 .

As another embodiment, at least one target advertisement related to the departure point and the expected departure time or at least one target advertisement adaptive to the user related to the departure point and the expected departure time based on user data may be displayed through the terminal 110 .

For example, if the destination is a department store and the expected arrival time is around 11 PM, even if an advertisement for a department store near the destination is exposed to the user through the terminal 110, 11 PM is the closing time of the department store, and the user You may not be interested in advertisements for the department store. However, when an advertisement for a shopping mall, cafe, movie theater, or accommodation facility that is open at night (that is, open around 11 pm) near the destination is exposed to the user through the terminal 110, the user is interested in the advertisement is more likely to have

As another example, when the destination is a ski resort and the expected arrival time is around 8:00 am, advertisements for shops or products that are available near the destination at 8:00 am, for example, advertisements for ski goods shops, restaurants, coupons for ski lift use, etc. There is a high probability that users will be interested in

As another example, if the departure point is near a department store, and the expected departure time is 2:00 pm, but the current time is 12:30 pm, there is a high probability that the user will be interested in advertisements for places or products that can be used near the department store, and also , among advertisements for places or products available near department stores, places or products available at 12:30 pm, rather than advertisements for shops or products that are available in the evening, such as entertainment establishments and lodging facilities, such as department stores There is a high probability that users will be interested in advertisements for products that can be purchased in restaurants, cafes, bookstores, and department stores.

In addition, among advertisements related to the destination and expected arrival time or advertisements related to the departure point and the expected departure time, advertisements related to the user's disposition, such as shopping disposition, age, and gender, may be exposed to the user through the terminal 110 as a target advertisement. In this case, there is a high probability that the user will be interested in the advertisement. For example, when the user is a male in his 30s, there is a high probability that the user will be interested in advertisements for movie theaters, alcoholic beverages, etc. than advertisements for nail shops and women's clothing.

As described above, according to the advertisement system 100 and its advertisement providing method according to an exemplary embodiment of the present disclosure, the location and time (eg, destination and expected arrival time, or departure point and expected departure time) collected through the terminal 110 . ) may be exposed to the user, and further, user-adaptive target advertisements related to the location and time may be exposed to the user. In addition, the target advertisement may be exposed adjacent to the search result on the same screen as the screen on which the search result is displayed. Accordingly, the advertisement effect of the target advertisement displayed through the terminal 110 may be improved.

3 is a flowchart illustrating an advertisement providing method of an advertisement providing system according to an exemplary embodiment of the present disclosure. The method of FIG. 3 may be performed in the advertisement providing system of FIG. 1 , and accordingly, the contents described with reference to FIGS. 1 to 2B may be applied to the present embodiment.

Referring to FIG. 3 , the terminal 110 may execute a navigation application by the user's manipulation (S111), and receive a destination and an expected departure time from the user through the first search field (S112).

The terminal 110 may transmit a route request signal including a departure point, a destination, and an expected departure time to the route providing apparatus 130 ( S113 ).

The route providing apparatus 130 may calculate an expected arrival time based on the received departure point, destination, and expected departure time (S131). In an embodiment, the route providing apparatus 130 may generate at least one movement route between the origin and destination.

The route providing apparatus 130 may transmit route information including information on the expected arrival time to the terminal 110 (S132). The route information may include an expected arrival time and at least one moving route.

The route providing device 130 may transmit information on the expected arrival time and the destination to the advertisement providing device 120 (S133). In an embodiment, the route providing apparatus 130 may transmit an advertisement request signal including information on the expected arrival time and information on the destination to the route providing apparatus 130 . In another embodiment, the terminal 110 receiving the information on the expected arrival time from the route providing device 130 may transmit an advertisement request signal including the destination and the expected arrival time to the advertisement providing device 120 .

The advertisement providing apparatus 120 may select at least one target advertisement related to the destination and the expected arrival time (S121). The advertisement providing apparatus 120 may select a target advertisement related to a destination and an expected arrival time from among a plurality of advertisements (a plurality of advertisement contents) stored in the internal database. In an embodiment, the advertisement providing device 120 may select a target advertisement related to a destination, an expected arrival time, and a user based on the collected user data, for example, an advertisement that is expected to have a high user response rate.

For example, for each of a plurality of advertisements, corresponding area information (eg, information on a geo-fence area according to a geo-fence technique) and a target exposure time period may be set, and the advertisement providing device 120 may At least one target advertisement associated with a destination and an expected arrival time may be selected based on the zone information and the target exposure time period set for each of the plurality of advertisements. Here, the advertisement response rate is the path providing device 130 ( or an external device) may be calculated or determined.

As another example, area information corresponding to each of a plurality of advertisements is set, and the advertisement providing device 120 selects advertisements related to a destination based on the area information set for each of the plurality of advertisements and selects user data from among the selected advertisements. At least one target advertisement related to the estimated arrival time may be selected through analysis or big data analysis. For example, the advertisement providing device 120 receives, from an external device that performs big data analysis, a time period in which an advertisement response rate is high with respect to an industry, a store, or a product corresponding to the selected advertisements, or the advertisement providing device 120 is a terminal ( 110), a time period in which an advertisement response rate for each of the selected advertisements is high through analysis of user data for users or user data for a plurality of users, and the advertisement response rate for which an expected arrival time is set among the selected advertisements At least one target advertisement included in a high time period may be selected. For example, the advertisement providing device 120 determines the advertisement response rate for each of the selected advertisements based on the time the user previously responded to the advertisement, for example, the time the user clicked when the advertisement was displayed on the terminal 110 . High time can be judged.

The advertisement providing apparatus 120 may transmit advertisement information including at least one selected target advertisement to the terminal 110 (S122).

The terminal 110 may display information on the expected arrival time and at least one target advertisement on the result screen corresponding to the first search field (S114). The terminal 110 may display an expected arrival time and at least one target advertisement, or may display a required time and at least one target advertisement according to the expected arrival time.

4 and 5A to 5C are flowcharts illustrating a method of operating an advertisement providing apparatus according to an exemplary embodiment of the present disclosure. The methods of FIGS. 4 and 5A to 5C show the target advertisement selection method of the advertisement providing device ( 120 in FIG. 1 ) in more detail, and the contents described with reference to FIGS. 1 to 3 for the advertisement providing device 120 are It can be applied to this embodiment.

1 and 4 , the advertisement providing apparatus 120 may receive an destination and an expected arrival time ( S11 ). The advertisement providing device 120 may receive the destination and expected arrival time from the terminal 110 and/or the route providing device 130 .

The advertisement providing apparatus 120 may select (or determine) a plurality of first advertisements associated with a destination from among a plurality of advertisements stored in the database ( S12 ).

In an embodiment, each of the plurality of advertisements may be registered in a specific area, for example, one of the plurality of geo-fence areas. In other words, a geo-fence zone may be set for each of a plurality of advertisements. The advertisement providing device 120 may select a plurality of first advertisements registered in a zone set for the destination, that is, a region including the destination. The advertisement providing device 120 may also select a plurality of first advertisements registered in a zone set for not only the destination, but also the departure and expected driving routes to the destination.

In an embodiment, the advertisement providing device 120 may extract a search word related to a destination and an area surrounding the destination, and select advertisements corresponding thereto as a plurality of first advertisements. For example, when the destination is a golf course, the advertisement providing device 120 provides restaurants around the golf course, weather conditions and forecasts, golf-related insurance, booking discount information, golf memberships, weather conditions and forecasts in the area where the golf course is located, and around the golf course Advertisements for discount information, accommodation information, parking information, and the like for shops of may be selected as the plurality of first advertisements. For example, when the destination is a large mart or department store, the advertisement providing device 120 may select advertisements for discount events, early morning delivery, and related application services of the corresponding large mart or department store as a plurality of first advertisements. For example, when the destination is an airport, the advertisement providing device 120 may select travel related advertisements, such as duty-free discount information, currency exchange information, and overseas USIM, as the plurality of first advertisements. For example, when the destination is an amusement park, the advertisement providing device 120 selects, as a plurality of first advertisements, advertisements for discount advertisements of card companies, event advertisements, coupons of shops in the amusement park, etc. for the usage fee of the amusement park, and , when the destination is a complex shopping complex including a movie theater, an event hall, and the like, the advertisement providing device 120 may select advertisements for an event held in the complex shopping complex, screening movies, sales products, etc. as a plurality of first advertisements.

The advertisement providing apparatus 120 may select at least one target advertisement related to the expected arrival time from among a plurality of first advertisements selected in relation to the destination (S13).

In an embodiment, a target exposure time period may be set for each of the plurality of first advertisements, and the advertisement providing device 120 displays at least one advertisement included in the target exposure time period for which the expected arrival time is set among the plurality of first advertisements. It can be selected as a target advertisement.

In an embodiment, the advertisement providing device 120 may select at least one target advertisement associated with an expected arrival time through big data analysis among a plurality of first advertisements. For example, the advertisement providing apparatus 120 may select, as at least one target advertisement, an advertisement corresponding to a place and a product mainly searched for in a time zone including the expected arrival time among the first advertisements of the terminal 110 .

The advertisement providing apparatus 120 may transmit advertisement information including at least one target advertisement to the terminal 110 (S14).

5A to 5C , when the advertisement providing device 120 selects at least one target advertisement related to the destination and the expected arrival time, based on the user data, when the advertisement is related to the destination and the expected arrival time, the target of interest of the user An advertisement matching (eg, an advertisement matching a user's tendency or an advertisement expected to have a high user's advertisement response rate among advertisements related to a destination and an expected arrival time) may be selected as at least one target advertisement.

1 and 5A , the advertisement providing device 120 may collect user data ( S21 ). The advertisement providing device 120 may periodically or aperiodically collect user data for the user of the terminal 110 . For example, the advertisement providing device 120 may collect user data when a navigation application is executed or another application is executed. The user data may include various information related to the user, such as, for example, the user's gender, age, movement time zone, search query (search history, related search history, search history for each time period, etc.), shopping tendency, and the like. Here, the related search history means a history in which a related search word related to a search word searched by the user is extracted in the terminal 110 .

The advertisement providing device 120 may receive the destination and the expected arrival time (S22). In an embodiment, step S22 may be performed before step S21.

The advertisement providing apparatus 120 may determine the user's interest based on the user data (S23). In embodiments, the user data may include a user's search history (eg, search terms collected through a navigation application or other applications and/or search time of each of the search terms, etc.) and/or related search history; The providing device 120 may determine the user's interest object based on the search history and/or the related search history. For example, a place or product extracted one or more times from the search history and/or the related search history may be determined as the user's interest object. However, the present invention is not limited thereto, and the advertisement providing apparatus 120 may determine the user's interest from the user data in various ways.

The advertisement providing apparatus 120 may select a plurality of second advertisements related to the destination from among a plurality of advertisements stored in the database based on the user's target of interest and the destination, and matching the target of interest (S24).

The advertisement providing apparatus 120 may select at least one target advertisement related to the expected arrival time from among the plurality of second advertisements ( S25 ). Step S25 may be performed in the same or similar manner to step 13 of FIG. 4 .

The advertisement providing apparatus 120 may transmit advertisement information including at least one target advertisement to the terminal (S26).

Referring to FIGS. 1 and 5B , the advertisement providing device 120 may collect user data (S31), and receive a destination and an expected arrival time (S32). Steps S31 and S32 are the same as steps S21 and S22 of FIG. 5A , and thus overlapping descriptions will be omitted.

The advertisement providing apparatus 120 may select a plurality of first advertisements related to the destination from among the plurality of advertisements stored in the internal database (S33). Step S33 may be performed in the same or similar manner as step S12 of FIG. 4 .

The advertisement providing apparatus 120 may determine a time period in which the user's advertisement response rate is high with respect to each of the plurality of first advertisements based on the user data (S34). For example, the advertisement providing apparatus 120 may determine a time period in which the user's advertisement response rate to each of the plurality of first advertisements is high based on the time the user previously responded to the advertisement included in the user data.

The advertisement providing apparatus 120 may select at least one target advertisement based on a time period having a high advertisement response rate and an expected arrival time determined for each of the plurality of first advertisements ( S35 ). The advertisement providing apparatus 120 may select, as at least one target advertisement, an advertisement having a high response rate time zone including an expected arrival time from among the plurality of first advertisements.

The advertisement providing apparatus 120 may transmit advertisement information including at least one target advertisement to the terminal (S36).

Referring to FIGS. 1 and 5C , the advertisement providing device 120 may collect user data ( S41 ) and receive a destination and an expected arrival time ( S42 ). Steps S31 and S32 are the same as steps S21 and S22 of FIG. 5A , and thus overlapping descriptions will be omitted.

The advertisement providing apparatus 120 may select a plurality of third advertisements related to the destination and the expected arrival time from among the plurality of advertisements stored in the internal database (S43). Step S43 may be performed in the same or similar manner to steps S12 and S13 of FIG. 4 .

The advertisement providing apparatus 120 may determine a fourth advertisement having low relevance to the user from among the plurality of third advertisements based on the user data. For example, the advertisement providing device 120 determines the user's interest based on user data, for example, the user's search history and/or related search history, the user's history, the user's gender, etc. A fourth advertisement that is not applicable may be determined. As another example, the advertisement providing device 120 may be configured based on the time that the user previously reacted to the advertisement included in the user data is not expected to respond in the time zone including the expected arrival time of the user among the plurality of third advertisements. The advertisement may be determined as the fourth advertisement.

The advertisement providing apparatus 120 may transmit advertisement information including at least one remaining advertisement other than the fourth advertisement among the plurality of third advertisements, that is, at least one target advertisement to the terminal (S45).

6 is a flowchart illustrating a method of operating an advertisement providing apparatus according to an exemplary embodiment of the present disclosure. The method of FIG. 6 may be performed in the advertisement providing apparatus 120 of FIG. 1 , and the contents described with reference to FIGS. 1 to 5C may be applied to the present embodiment.

1 and 6 , the advertisement providing apparatus 120 may receive an destination and an expected arrival time (S51).

The advertisement providing apparatus 120 may select a plurality of target advertisements related to the destination and the expected arrival time (S52). The advertisement providing apparatus 120 may select a plurality of target advertisements according to one of the methods described with reference to FIGS. 4 to 5C .

The advertisement providing apparatus 120 may set a plurality of exposure times for a plurality of target advertisements (S53). In an embodiment, the advertisement providing apparatus 120 may determine a weight for each of a plurality of target advertisements based on the user's advertisement response rate, advertisement cost, etc. of the terminal 110 user, and set an exposure time according to the weight. The advertisement providing apparatus 120 may set a plurality of exposure times for the plurality of target advertisements by applying the determined weight to each of the plurality of target advertisements at a predetermined reference time.

The advertisement providing apparatus 120 may transmit advertisement information including a plurality of target advertisements and a plurality of exposure times set for the plurality of target advertisements to the terminal 110 .

7 is a flowchart illustrating an advertisement providing method of an advertisement providing system according to an exemplary embodiment of the present disclosure. The method of FIG. 7 may be performed in the advertisement providing system of FIG. 1 , and accordingly, the contents described with reference to FIGS. 1 to 2B may be applied to the present embodiment.

Referring to FIG. 7 , the terminal 110 may execute a navigation application by the user's manipulation (S211), and receive a destination and an expected departure time from the user through the first search field (S212).

The terminal 110 may transmit a route request signal including a departure point, a destination, and an expected departure time to the route providing device 130 ( S213 ). The terminal 110 may transmit an advertisement request signal including a departure point and an expected departure time to the advertisement providing device 120 (S214).

The route providing device 130 may calculate an expected arrival time based on the received departure point, destination, and expected departure time (S231), and transmit route information including information on the expected arrival time to the terminal 110 ( S232). Steps S231 and S232 may be the same as or similar to steps S131 and S132 of FIG. 3 .

The advertisement providing apparatus 120 may select at least one target advertisement related to a departure point and an expected departure time (S221). Step S221 may be the same as or similar to step S121 of FIG. 3 . Step S221 may be performed in a manner similar to the method of selecting a target advertisement of FIGS. 4 to 5C .

The advertisement providing apparatus 120 may transmit advertisement information including at least one selected target advertisement to the terminal 110 (S222).

The terminal 110 may display information on the expected arrival time and at least one target advertisement on the result screen corresponding to the first search field (S215). The terminal 110 may display the expected arrival time and the target advertisement, or may display the required time and the target advertisement according to the expected arrival time.

In an embodiment, when a plurality of target advertisements are selected in step S221 , the advertisement providing device 120 determines an exposure time for each of the plurality of target advertisements, and in step S222 , the plurality of target advertisements and the plurality of target advertisements Advertising information including a plurality of exposure times may be transmitted to the terminal 110 . In step S215, the expected arrival time and a plurality of target advertisements may be displayed on the result screen. The terminal 110 may sequentially display a plurality of target advertisements based on the corresponding exposure times.

8 is a schematic block diagram of an advertisement providing apparatus according to an exemplary embodiment of the present disclosure.

Referring to FIG. 8 , the advertisement providing apparatus 120 may include a database 10 (hereinafter, referred to as a DB) and a processor 20 . Although not shown, the advertisement providing device 120 may include a communication unit for wired/wireless communication with an external device.

The DB 10 may include a user DB 110 , an advertisement DB 12 , a target advertisement DB 13 , and a target advertisement setting DB 14 . In an embodiment, the advertisement DB 12 and the target advertisement DB 13 may be implemented as one DB.

The user DB 11 may include information about the user collected through the navigation application and other channels (eg, other applications) executed in the terminal 110 , for example, a user ID (identifier), in the terminal 10 . It may include information about the type of installed application, usage time of the navigation application, age, gender, search query, shopping tendency, and the like.

The advertisement DB 12 may include various data information required for advertisement. For example, the advertisement DB 12 may store an advertisement ID for each of a plurality of advertisements, an advertisement name, an image and/or voice related to the advertisement, an advertisement access URL (Uniform Resource Locator), an advertisement cost, and the like.

The target advertisement DB 13 may include advertisement exposure parameter setting information based on the advertisement DB 12 . For example, the target advertisement DB 14 may include information on advertisement IDs, advertisement categories, advertisement groups, etc. for each of a plurality of advertisements stored in the advertisement DB 12 . The advertisement category may include a plurality of categories for the corresponding advertisement from the upper level category to the lower level category. For example, in the case of an advertisement for a specific fan, the advertisement category may include categories from a higher level to a lower level such as 'shopping', 'seasonal product', 'home appliance', 'electric fan', and the like. In an embodiment, the target advertisement DB 14 may further include a geo-fence zone and an exposure time period for each of a plurality of advertisements stored in the advertisement DB 12 .

The target advertisement setting DB 14 may include information on a target user group (target group) for each of a plurality of advertisements. For example, in the case of an advertisement for a specific fan, information on a target user group may be included, such as 'air conditioner purchaser', 'user who clicked summer products', 'user in their 30s', and the like. As another example, in the case of an advertisement for a nail shop, information on a target user group such as 'a user who clicks on a beauty product or a shop' or 'woman' may be included.

The advertisement DB 12 , the target advertisement DB 13 , and the target advertisement setting DB 14 may share an advertisement key for each of a plurality of advertisements.

The processor 20 is one of a central processing unit (CPU), a micro controller unit (MCU), a micro processing unit (MPU), a controller, an application processor (AP), and an ARM processor. or more, or may be defined by the term. In addition, the processor 20 may be implemented as a system on chip (SoC), large scale integration (LSI), or a field programmable gate array (FPGA) having a built-in processing algorithm.

The processor 20 may control the overall operation of the advertisement providing device 120 , and the processor 20 may also include destinations and expected arrivals from the terminal ( 110 in FIG. 1 ) and/or the route providing device ( 130 in FIG. 1 ). at least one target advertisement (or plurality of target advertisements and a plurality of target advertisements and plurality advertisement information including a plurality of exposure times for a target advertisement) may be generated and transmitted to the terminal 110 through the communication module. The processor 20 may perform the operation of the advertisement providing apparatus 120 described with reference to FIGS. 1 to 7 .

The processor 20 may include an advertisement selection module 21 and an exposure time determination module 22 . In addition to this, the processor 20 may further include modules that perform other functions. The advertisement selection module 21 may access the DB 10 to select at least one target advertisement related to a destination and an expected arrival time (or a departure point and an expected departure time). The advertisement selection module 21 includes setting information (eg, geo-fence zone) for a plurality of advertisements stored in the target advertisement DB 13 and/or the target advertisement setting DB 14 among a plurality of advertisements stored in the advertisement DB 12 . , exposure time period, target user group, etc.) may select at least one target advertisement. The advertisement selection module 21 also determines the interest of the user of the terminal 110 based on the user data stored in the user DB 11, the advertisement response rate, and the like, and based on the determination result, at least one target advertisement adaptive to the user. can be selected.

In an embodiment, the advertisement selection module 21 may select at least one target advertisement using information received from the external device 30 . For example, the external device 30 may be a Data Management Platform (DMP). The external device 30 may include a DMP processor 31 and an external user DB 32 , and the external user DB 32 may store user data for various users. The DMP processor 31 analyzes various information about a plurality of advertisements stored in the advertisement DB 12 based on the user data, for example, a target user group, a user's advertisement response rate, a time period in which the advertisement response rate is high, and the information, again In other words, the analysis result may be provided to the advertisement providing device 120 . The advertisement selection module 21 may select at least one target advertisement based on information received from the external device 30 and user data stored in the user DB 11 .

When a plurality of target advertisements are selected by the advertisement selection module 21 , the exposure time determination module 22 may set an exposure time for each of the plurality of target advertisements. The exposure time determination module 22 may determine a weight for each of a plurality of target advertisements based on the user's advertisement response rate, advertisement cost, and the like of the terminal 110 user, and determine the exposure time according to the weight. The exposure time determination module 22 may set a plurality of exposure times for the plurality of target advertisements by applying the weight determined for each of the plurality of target advertisements at a predetermined reference time.

Meanwhile, the advertisement selection module 21 and the exposure time determination module 22 may be implemented as hardware or software, or a combination of hardware and software. In an embodiment, the advertisement selection module 21 and the exposure time determination module 22 may be implemented as a program including instructions for performing respective functions, and the program is executed in a computer device, that is, in the processor 20 . It is stored in a readable recording medium, for example, a memory device such as an embedded Multi-Media Card (eMMC), Universal Flash Storage (UFS), etc., a Solid State Drive (SSD), NAND flash storage, etc., and may be executed by the processor 20 .

Exemplary embodiments have been disclosed in the drawings and specification as described above. Although the embodiments have been described using specific terms in the present specification, these are used only for the purpose of explaining the technical spirit of the present disclosure, and are not used to limit the meaning or the scope of the present disclosure described in the claims. . Therefore, it will be understood by those skilled in the art that various modifications and equivalent other embodiments are possible therefrom. Accordingly, the true technical protection scope of the present disclosure should be defined by the technical spirit of the appended claims.

10: advertisement providing system 110: terminal
120: advertisement providing device 130: route providing device

Claims (18)

In the method of providing advertisement through a terminal,
receiving, by the advertisement providing device, setting information including a destination and an expected arrival time;
selecting, by the advertisement providing device, at least one target advertisement related to the destination and the expected arrival time; and
and providing, by the advertisement providing device, advertisement information including information on the at least one target advertisement to the terminal. The method of claim 1, wherein selecting the at least one target advertisement comprises:
selecting a plurality of first advertisements related to the destination or a departure point and an expected driving route to the destination from among a plurality of advertisements stored in a database;
and selecting the at least one target advertisement associated with the expected arrival time from among the plurality of first advertisements. According to claim 2, wherein the plurality of first advertisements,
An advertisement providing method comprising an advertisement registered for at least one area set for the destination or the driving route. The method of claim 2, wherein selecting the at least one target advertisement comprises:
An advertisement providing method, characterized in that selecting an advertisement corresponding to at least one of a place and a product searched for in a time zone including the expected arrival time among the plurality of first advertisements as the at least one target advertisement. According to claim 1,
The method further comprising the step of collecting, by the advertisement providing device, user data on the user of the terminal;
The step of selecting the at least one target advertisement comprises:
and selecting the at least one target advertisement that is related to the destination and the expected arrival time from among a plurality of advertisements stored in a database based on the user data and matches the target of interest of the user. The method of claim 5, wherein selecting the at least one target advertisement comprises:
determining an object of interest of the user based on a search history or a related search history included in the user data;
selecting a plurality of second advertisements that are related to the destination or departure point and a driving route to the destination from among the plurality of advertisements based on the target of interest and the destination, and match the target of interest; and
and selecting at least one target advertisement associated with the expected arrival time from among the plurality of second advertisements. The method of claim 5, wherein selecting the at least one target advertisement comprises:
selecting a plurality of third advertisements related to the destination and the expected arrival time from among the plurality of advertisements; and
and excluding advertisements having low relevance to the user determined based on the user data from among the plurality of third advertisements. According to claim 1,
When the at least one target advertisement includes a plurality of target advertisements, the method further comprising the step of setting an exposure time based on the terminal user's advertisement response rate for each of the plurality of target advertisements;
The step of providing advertisement information to the terminal comprises:
An advertisement providing method, characterized in that the plurality of target advertisements and a plurality of exposure times corresponding to the plurality of target advertisements are provided to the terminal as the advertisement information. The method of claim 1, wherein the expected arrival time is:
Advertisement providing method, characterized in that calculated based on the departure point, the destination, and the expected departure time collected in the terminal. According to claim 1,
receiving, by the terminal, a destination and an expected departure time from a user through a first search field; and
The method further comprising the step of providing, by the terminal, route setting information including a departure point, the destination, and the expected departure time to a route providing device. 10. The method of claim 9,
The method further comprising the step of displaying, by the terminal, the expected arrival time and the at least one target advertisement through a result screen for the first search field,
The method for providing advertisements, characterized in that the expected arrival time is displayed in a first area of the result screen, and the at least one target advertisement is displayed in a second area disposed closest to the first area. In the method of providing advertisement through a terminal,
receiving, by the terminal, a destination and an expected departure time from a user through a first search field;
providing, by the terminal, route setting information including a departure point, the destination, and the expected departure time to a route providing device;
receiving, by the terminal, route information including an expected arrival time from the route providing device;
receiving, by the terminal, advertisement information including at least one target advertisement related to the destination and the expected arrival time from the advertisement providing device; and
and displaying, by the terminal, the expected arrival time and the at least one target advertisement on a result screen for the first search field. The method of claim 12, wherein the at least one target advertisement comprises:
and advertisements registered for at least one area set with respect to the destination or the expected driving route between the departure and the destination. The method of claim 12, wherein the at least one target advertisement comprises:
and an advertisement corresponding to an interest of the user determined based on at least one of the user's personal information and the user's terminal use history. 15. The method of claim 14, wherein the terminal use history,
The advertisement providing method, characterized in that it includes at least one of a search history of the user through the terminal, a time of using the terminal, and a place where the terminal is used. 13. The method of claim 12,
Advertisement providing, characterized in that the terminal displays the expected arrival time in a first area of the result screen, and displays the at least one target advertisement in a second area that is most adjacent to the first area Way. 13. The method of claim 12,
The advertisement information includes a plurality of target advertisements,
The method for providing advertisements, characterized in that the terminal sequentially displays the plurality of target advertisements based on the exposure time set for each of the plurality of target advertisements. A program stored in a computer-readable recording medium comprising instructions for performing the advertisement providing method according to any one of claims 1 to 17.

Images