KR20190087930A - Advertising vehicle and advertisement system for the vehicle - Google Patents

Abstract

According to an embodiment of the present invention, there is provided a method for playing back an advertisement, the method comprising: acquiring at least one first advertisement data in a target vehicle equipped with at least one of a display and a speaker; Detecting a first input signal; Activating at least one of the display and the speaker in response to the first input signal; And outputting the first advertisement data through at least one of the display and the speaker; And the first advertisement data may be output after a predetermined time elapses from the time when the first input signal is detected.
Thus, according to embodiments of the present application, consumers who visit the particular zone via a display and / or speaker mounted on the exterior of the advertising vehicles in accordance with a particular input signal within a particular zone where one or more advertising vehicles are parked It may be possible to provide a customized advertisement to the user.

Description

[0001] ADVERTISING VEHICLE AND ADVERTISEMENT SYSTEM FOR THE VEHICLE [0002]

The present application relates to a vehicle advertisement system, and the following embodiments relate to methods for reproducing various advertisements provided from a vehicle advertisement system through an external vehicle device.

Vehicles such as buses, subways, taxis, and trucks are widely used as advertising media. The advertisement attached to the outside of the moving vehicle is more likely to be exposed to an unspecified number than the outdoor billboard of the fixed location.

In addition to the form of attaching a local advertisement targeting an unspecified number of vehicles to / from a vehicle such as a conventional bus or a subway, it is also possible that the owner of the vehicle wraps the local advertisement in his own vehicle, Models are being offered to consumers, and services that allow users to rent advertising-based cars free of charge are also emerging. However, in this type of vehicle advertisement, it is difficult to concentrate attention on the advertisement of the passengers or the pedestrians of the surrounding vehicles because the fixed type advertisement such as a sticker is simply attached to the outside of the vehicle, There is a limit to providing customized advertising content.

Recently, with the development of the autonomous car and the vehicle object communication (V2X) technology, it has become possible to provide various customized advertisement contents via the vehicle. Also, in-vehicle advertisement is attracting attention as a business model using a connected car, and thus an advertising platform optimized for a curtained car is actively developed. Accordingly, it is necessary to develop an advertisement service platform capable of enhancing the advertisement delivery effect for an unspecified number by providing dynamic customized advertisement contents using the inside / outside environment of the vehicle.

The following embodiments are intended to enhance the advertisement delivery effect to the consumer by reproducing the advertisement through the devices outside the vehicle.

According to an embodiment of the present invention, there is provided a method for playing back an advertisement, the method comprising: acquiring at least one first advertisement data in a target vehicle equipped with at least one of a display and a speaker; Detecting a first input signal; Activating at least one of the display and the speaker in response to the first input signal; And outputting the first advertisement data through at least one of the display and the speaker; And the first advertisement data may be output after a predetermined time elapses from the time when the first input signal is detected.

The first input signal may be generated within a predetermined distance from the target vehicle. In addition, the first input signal may be a signal of a specific frequency generated for the purpose of locking, unlocking, or locating a vehicle.

At this time, the step of activating at least one of the display and the speaker according to the first input signal may be determined according to the attribute of the first advertisement data. Alternatively, the step of activating at least one of the display and the speaker according to the first input signal may be determined according to the battery condition of the target vehicle.

In addition, the advertisement reproducing method according to an embodiment of the present application may further include a step of detecting a second input signal.

The second input signal may be a signal detected by a motion of a person around the target vehicle. At this time, the speaker may be activated according to the first input signal, and the display may be further activated according to the second input signal.

The one or more first advertisement data may be data selected based on the location of the target vehicle. In addition, the one or more first advertisement data may be an advertisement for goods or services related to a specific area where the target vehicle is parked. At this time, the one or more first advertisement data may be selected based on information relating to one or more vehicles that visited the specific zone where the target vehicle was parked. The information related to the one or more vehicles may include at least one of profile information of the vehicle, driver's preference information, and the like. The profile information of the vehicle may include at least one of information related to the vehicle, information related to the driver of the vehicle, and information related to the occupant of the vehicle. The driver's preference information may include purchase history information matching at least the vehicle. The one or more first advertisement data may be selected based on at least one of a day of the week and a time zone.

According to another embodiment of the present application, there is provided a method of playing back an advertisement in a target vehicle equipped with at least one of a display and a speaker outside, the method comprising the steps of: parking a predetermined area of a specific zone; Receiving at least one first advertisement data in real time upon parking in the predetermined area; Activating at least one of the display and the speaker; Continuously reproducing the at least one first advertisement data through at least one of the display and the speaker; And the one or more first advertisement data may be information related to goods or services provided to other vehicles visiting the specific zone.

Further, a reward may be paid to the advertisement vehicle based on at least one of the number of times of playing the advertisement played on the target vehicle, and the advertisement playing time.

According to the following embodiments, one or more advertisement vehicles can be utilized to provide a customized advertisement targeting a specific consumer. In addition, since the advertisement can be updated and provided in real time, the replacement cost of the advertisement can be reduced.

1 is a view for schematically explaining an overall environment of a vehicle advertisement system according to an embodiment of the present application.
2 is a block diagram illustrating a configuration of a server according to an embodiment of the present application.
3 is a block diagram for explaining a configuration of a vehicle according to an embodiment of the present application.
4 is a block diagram for explaining a configuration of an advertisement management apparatus according to an embodiment of the present application.
5 is a diagram for explaining an example of an advertisement reproducing method according to an embodiment of the present application.
FIG. 6 is a flowchart illustrating an exemplary method of reproducing an advertisement according to an embodiment of the present application.
7 is a flowchart for illustrating an exemplary method of reproducing an advertisement according to another embodiment of the present application.

The above objects, features and advantages of the present invention will become more apparent from the following detailed description taken in conjunction with the accompanying drawings. It is to be understood, however, that the invention is not limited to the disclosed embodiments, but, on the contrary, is intended to cover various modifications and similarities.

In the drawings, the thicknesses of the layers and regions are exaggerated for clarity and the element or layer is referred to as being "on" or "on" Included in the scope of the present invention is not only directly above another element or layer but also includes intervening layers or other elements in between. Like reference numerals designate like elements throughout the specification. The same reference numerals are used to designate the same components in the same reference numerals in the drawings of the embodiments.

The detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. In addition, numerals (e.g., first, second, etc.) used in the description of the present invention are merely an identifier for distinguishing one component from another.

In addition, the suffix "module" and " part "for constituent elements used in the following description are given or mixed in consideration of ease of specification, and do not have their own meaning or role.

The vehicle advertisement system according to the embodiments of the present application is for providing an advertisement by targeting an unspecified number of consumers around the driver and / or the vehicle of the vehicle through various devices installed inside and / or outside the vehicle .

Hereinafter, the term " vehicle " may include all means of transporting roads, railways, sea, and the like. For example, the vehicle may be a two-wheeled vehicle, a four-wheeled vehicle, a motorcycle, an automobile, a SUV (Sport Utility Vehicle), a truck, a bus A train, a subway, a boat, and the like. Also, for example, the vehicle may include all vehicles powered by diesel, gasoline, electricity, hydrogen, or other alternative fuels.

Hereinafter, the 'speaker' may be a sound device for outputting audio, music, advertisement, and other voice messages in and / or outside the vehicle. The in-vehicle speaker may be, for example, a speaker system provided as part of an in-vehicle audio apparatus. Further, the vehicle external speaker may be various types of speaker systems that can be additionally mounted outside the vehicle. For example, the vehicle exterior speaker may be installed inside the vehicle bumper and / or the vehicle hood, and may be part of the virtual engine sound system of the electric vehicle. Also, for example, the vehicle external speaker may be a magnet speaker, a vibrating speaker, or the like. Further, for example, in the case of an electric vehicle, a separate battery for an external speaker may be provided to prevent a battery discharge problem.

Hereinafter, 'display' may be a display device for outputting a variety of information, images, advertisements, maps and the like from inside and / or outside the vehicle. The display may be provided at least one inside and / or outside the vehicle. For example, the in-vehicle display may be a navigation system for an automobile, an entertainment system, an infotainment system, a tablet device, a smart phone, a mobile terminal ) Or the like. Also, for example, an external display of a vehicle can be selected for all kinds of displays that can be mounted outside the vehicle, such as an LCD, an LED, an E-ink display, a transparent display, and the like. Such a display may be mounted on one or more of a rooftop, door, side-window or rear-window of a vehicle.

Hereinafter, 'advertising' may refer to advertisements for goods or services that are provided free of charge or paid using various audiovisual media such as text, pictures, audio, and video. For example, an advertisement may include not only advertisements produced by advertisers, but also consumer-produced advertisements produced by consumers who directly experience products or services. Also, in the following, the advertisement is defined as including all types of advertising activities related to the advertisement, and public service advertisement.

Hereinafter, the term 'advertising vehicle' may be a vehicle for reproducing an advertisement provided from an advertiser through various devices installed inside and / or outside the vehicle. For example, the advertising vehicle may include a personal vehicle, a shared car, a rental car, a lease car, a taxi, a commercial vehicle, have. Hereinafter, a vehicle that is the subject of advertisement action among a plurality of vehicles is defined as a " target vehicle ".

Hereinafter, the term 'advertiser' may be a subject requesting advertisement activities for goods, services, and the like. For example, the advertiser may be the entity that provides the product, the service itself, or the entity that produces various types of advertisements for the product or service. Alternatively, for example, the advertiser may be a person who plans an advertisement activity using the various types of advertisements.

The definition of the above-mentioned terms is exemplarily described herein for convenience of explanation, and thus the scope of the invention is not limited thereto.

Hereinafter, the overall environment of a vehicle advertisement system according to an embodiment of the present application will be schematically described. BRIEF DESCRIPTION OF THE DRAWINGS Fig. 1 is a diagram for explaining an overall environment of a vehicle advertisement system according to an embodiment of the present application. Fig. Referring to FIG. 1, a vehicle advertisement system 1 according to an embodiment of the present application may include at least one sever 100, a vehicle 200, an advertisement management apparatus 300, and the like. The server 100, the vehicle 200, and the advertisement management apparatus 300 may be connected through a network N. [ The network N may be, for example, a telecommunication network, a wide area network (WAN), or the like, and may be, for example, the Internet.

The server 100 may be an apparatus for directly or indirectly transmitting various information including advertisement contents to one or more vehicles 200. [ For example, the server 100 may be an advertisement server.

The server 100 may be connected to the vehicle 200 through a network N. [ For example, the server 100 may be connected to a computer in a vehicle or a portable terminal owned by a driver of the vehicle through a network N. [ Therefore, the vehicle 200 can receive various kinds of information transmitted from the server 100 through a computer device or a portable terminal inside the vehicle.

Alternatively, the server 100 may be connected to the advertisement management apparatus 300 through a network N. [ The server 100 may transmit various kinds of information to the advertisement management apparatus 300. 2 is a block diagram of a vehicle advertisement system according to an embodiment of the present application, in which the configuration of the server 100 is shown as an example Fig. Hereinafter, the configuration of the server 100 will be described in detail with reference to FIG.

2, the server 100 includes a communication module 110, an advertisement database 120, a user information collection module 130, an advertisement management module 140, a user management module 150, and the like .

The communication module 110 may be configured to communicate with an external device via the network N. [ For example, the external device may be the vehicle 200, the advertisement management apparatus 300, an external server, an external database, or the like.

The advertisement database 120 may be configured to store advertisement related data. The advertisement-related data may include, for example, advertisement data such as text data, audio data, image data, and moving image data, metadata, and the like. The advertisement-related data may be data collected from one or more servers operated externally.

The user information collection module 130 may be configured to collect and store information related to the vehicle. The information related to the vehicle may include, for example, profile information of the vehicle, position information, driving state information, driver's preference information, driving habit information, feedback information, and the like.

The profile information may include information related to the vehicle, information related to the driver of the vehicle, information related to the occupant of the vehicle, and the like. The information related to the vehicle may include, for example, the type of the vehicle, the color of the vehicle, information related to the traveling route, unique identification information (e.g., license plate) of the vehicle, and the like. The information related to the driver of the vehicle may include, for example, the driver's sex, age, biometric information, and the like. The information related to the occupant of the vehicle may include, for example, the sex, age, biometric information, etc. of the passenger on board the vehicle.

The location information may include real-time tracking data for the traveling path of the vehicle.

The running status information may include status information regarding ad activities performed utilizing one or more devices mounted inside and / or outside the vehicle.

The driver's preference information includes, for example, information about a restaurant, a shopping mall, a gas station frequently visited by a driver, information on goods and / or services frequently searched by a driver, information on purchase history of a driver, , Radio channels, and the like.

The driving habit information may include various information related to a user's behavior during driving such as, for example, an average driving speed of a driver, a navigation system during driving, an entertainment system, an infotainment system, and a frequency of use of a portable terminal.

The feedback information may be, for example, information regarding the consumer's feedback on the goods and / or services included in the particular advertisement.

The information related to the vehicle includes at least one component included in the vehicle 200, various electronic devices owned by the driver of the vehicle 200, at least one component included in the advertisement management apparatus 300 to be described later The advertisement management module 140 may be a configuration for providing one or more advertisements to the vehicle 200 and / or the advertisement management device 300. [

The advertisement management module 140 may retrieve one or more advertisements from the advertisement database 120 and may transmit the retrieved one or more advertisements to the vehicle 200 and / At this time, the advertisement management module 130 may select one or more advertisements according to preset criteria among the one or more searched advertisements.

At this time, the criteria for selecting one or more advertisements in the advertisement management module 140 may vary. For example, one or more advertisements may be selected using information related to the vehicle obtained from the user information collection module 130 described above. . In addition, one or more of the criteria may be prioritized. For example, the advertisement management module 140 may select at least one advertisement based on one or more of the information related to the vehicle described above. The information related to the vehicle may include, for example, profile information of the advertisement vehicle, position information, driving state information, driver's preference information, driving habit information, feedback information, and the like.

Alternatively, the advertisement management module 140 can select an appropriate advertisement based on various information (e.g., real-time traffic information) obtained from an external server or a database.

Alternatively, the advertisement management module 140 may search one or more consumer-created advertisements through the external advertisement platform, and may select an advertisement having a high number of views among the retrieved consumer-produced advertisements.

Alternatively, the advertisement management module 140 can insert various information necessary for pedestrians obtained from an external server or a database, and insert the advertisement into the advertisement, thereby concentrating attention on the advertisements of consumers. For example, the advertisement management module 140 may store weather information, wait state information (e.g., fine dust figure information), nearby subway based on the real time location information of the advertisement vehicle, . Embodiments of the advertisement selection method performed by the advertisement management module 140 will be described in the related part.

The user management module 150 may be a configuration for monitoring and evaluating the advertisement vehicle. The user management module 150 may monitor the number of times the advertisement is played through the internal and / or external device of the advertisement vehicle, the advertisement reproduction time, and the like. Alternatively, for example, the user management module 150 may collect position data from the advertisement vehicle and monitor the driving state of the advertisement vehicle based on the collected position data.

In addition, the user management module 150 may determine a reward to be paid to the advertisement vehicle according to the number of times the advertisement is played through the internal and / or external device of the advertisement vehicle, the advertisement reproduction time, and the like. Alternatively, the user management module 150 may determine a reward to be paid to the advertisement vehicle based on the location data collected from the advertisement vehicle. Alternatively, when the user management module 150 inputs an identification code (for example, a QR code) provided from an advertisement reproduced through the outside of the advertisement vehicle through a website or an application related to an external vehicle or a pedestrian, And immediate rewards for both external vehicles and pedestrians. A detailed description of a reward payment method for an advertisement vehicle performed by the user management module 150 will be described later.

Meanwhile, the vehicle advertisement system according to an embodiment of the present application may include one or more servers. For example, all of the above-described components may be located in one server. Or, for example, one server may have at least one of the aforementioned components, and the remaining components may be located at another server. Or, for example, one or more servers comprising all of the above-described components may reside at different locations.

Fig. 3 is a block diagram for explaining the configuration of the vehicle 200 in the vehicle advertisement system according to an embodiment of the present application. Hereinafter, the configuration of the vehicle 200 will be described in detail with reference to FIG.

The vehicle 200 may be an advertisement delivery means for reproducing the advertisement provided from the server 100, the advertisement management apparatus 300, and the external server (not shown).

The vehicle 200 may be, for example, a computer mounted in a vehicle, a navigation system, an entertainment system, an infotainment system, a tablet device a mobile terminal such as a mobile phone, a smart phone, or the like. Alternatively, the vehicle 200 may play the advertisement through, for example, one or more speakers and / or displays mounted outside the vehicle.

3, the vehicle 200 includes a communication module 210, an advertisement database 220, a user information collection module 230, an advertisement management module 240, a sensor module 250, a GPS module 260, a control module 270, and the like.

The communication module 210 may be configured to communicate with an external device via the network N. [ For example, the communication module 210 may be a wireless communication module for performing wireless communication with the server 100, the advertisement management device 300, the external server (not shown), and / or other vehicles described above . For example, the communication module 210 can exchange various data, commands, and the like with the server 100, the advertisement management device 300, and / or an external server. Alternatively, for example, the communication module 210 can transmit and receive various data, messages, and the like through short-range communication, 4G or 5G communication with other vehicles operating within a predetermined distance.

The advertisement database 220 may be configured to store advertisement related data. The advertisement-related data may include at least one of, for example, text data, audio data, image data, moving image data, and metadata. The advertisement-related data may be downloaded at predetermined intervals from the server 100, the advertisement management apparatus 300, or an external server. Alternatively, the advertisement-related data may be provided in real time from the server 100, the advertisement management apparatus 300, or an external server.

The user information collection module 230 may be configured to collect and store information related to the vehicle. The information related to the vehicle may include, for example, profile information of the advertisement vehicle, position information, driving state information, driver's preference information, driving habit information, feedback information, and the like.

The profile information may include information related to the vehicle, information related to the driver of the vehicle, information related to the occupant of the vehicle, and the like. The information related to the vehicle may include, for example, the type of the vehicle, the color of the vehicle, information related to the traveling route, unique identification information (e.g., license plate) of the vehicle, and the like. The information related to the driver of the vehicle may include, for example, the driver's sex, age, biometric information, and the like. The information related to the occupant of the vehicle may include, for example, the sex, age, biometric information, etc. of the passenger on board the vehicle.

The location information may include real-time tracking data for the traveling path of the vehicle.

The running status information may include status information regarding ad activities performed utilizing one or more devices mounted inside and / or outside the vehicle.

The driver's preference information includes, for example, information about a restaurant, a shopping mall, a gas station frequently visited by a driver, information on goods and / or services frequently searched by a driver, information on purchase history of a driver, , Radio channels, and the like.

The driving habit information may include various information related to a user's behavior during driving such as, for example, an average driving speed of a driver, a navigation system during driving, an entertainment system, an infotainment system, and a frequency of use of a portable terminal.

The feedback information may be, for example, information regarding the consumer's feedback on the goods and / or services included in the particular advertisement.

At this time, the information related to the vehicle may be information collected from the sensor module 250, the GPS module 260, the control module 270, and the like included in the vehicle 200 described below. Alternatively, the information related to the vehicle may be information collected from various electronic devices owned by the driver of the vehicle 200.

The advertisement management module 240 may be a configuration for searching and / or selecting an advertisement in order to reproduce one or more advertisements through the speaker 200 and / or the display inside the vehicle 200 and / or the like.

The advertisement management module 240 can search for one or more advertisements stored in the advertisement database 220 and select one or more advertisements according to preset criteria. Alternatively, the advertisement management module 240 may acquire one or more advertisements in real time from the server 100 and / or the advertisement management apparatus 300, and may select one or more advertisements according to preset criteria. Alternatively, the advertisement management module 240 may request the server 100 and / or the advertisement management device 300 to search for the advertisement, and may receive the advertisement from the server 100 and / or the advertisement management device 300 And may receive one or more advertisements to be selected.

In this case, the criteria for selecting one or more advertisements in the advertisement management module 240 may vary. For example, the advertisement management module 240 may be configured to determine whether or not the vehicle information acquired from the user information collection module 130 located in the server 100 or the user information collection module 230 located in the vehicle 200 Information can be used to select one or more ads. In addition, one or more of the criteria may be prioritized. For example, the ad management module 240 may select at least one advertisement based on one or more of the information related to the vehicle described above. The information related to the vehicle may include, for example, profile information of the advertisement vehicle, position information, driving state information, driver's preference information, driving habit information, feedback information, and the like.

Alternatively, the advertisement management module 240 may select an appropriate advertisement based on various information (e.g., real-time traffic information, etc.) obtained from an external server or a database.

Alternatively, the advertisement management module 240 can search for one or more consumer-created advertisements through the external advertisement platform, and can select an advertisement having a high number of views among the retrieved consumer-produced advertisements.

Alternatively, the advertisement management module 240 can insert various information necessary for pedestrians obtained from an external server or a database into advertisements, so that consumers can concentrate attention on advertisements. For example, the advertisement management module 240 may store weather information, wait state information (for example, fine dust figure information), nearby subway based on the real time location information of the advertisement vehicle, . Embodiments of the advertisement selection method performed by the advertisement management module 240 will be described in detail below.

The sensor module 250 may be configured to detect the environment inside or outside the vehicle or to detect the behavior of the driver. The sensor module 250 may be mounted inside and / or outside the vehicle. For example, the sensor module 250 may include a camera sensor, an infrared sensor, a proximity sensor, and the like. The camera sensor (not shown) may be for capturing an outside environment of the vehicle, a nearby vehicle, a pedestrian, and the like. For example, the camera sensor may be mounted in front of, behind, or at any position of the vehicle. The information collected from the camera sensor may be transmitted to a running control module (not shown) of the vehicle, and the running control module may control the running of the vehicle based on the collected information. Also, for example, the vehicle 200 or the server 100 can select appropriate advertisement contents using information related to nearby vehicles, pedestrians, etc. collected from the camera sensor.

An infrared sensor (not shown) may be used to identify the external environment, pedestrian, etc. of the vehicle by using infrared rays. The information collected from the infrared sensor may be transmitted to a running control module (not shown) of the vehicle, and the running control module may control the running of the vehicle based on the collected information.

The proximity sensor (not shown) may be a sensor for detecting the position when the object approaches the vehicle 200 within a predetermined distance. For example, if a proximity sensor detects that a pedestrian is passing by a certain distance from the vehicle 200, the vehicle 200 may activate the external display and / or the speaker.

In addition, the vehicle 200 may be equipped with various sensors for detecting the behavior, feedback, and the like of the driver inside the vehicle, in addition to a camera sensor, an infrared sensor, a proximity sensor, etc. for detecting the external environment of the vehicle.

The various information obtained by the sensor module 250 may be provided to the user information collection modules 130 and 230, the advertisement management modules 140 and 240, the user management module 150, and the like. In addition, the various information obtained by the sensor module 250 may be provided to an advertisement management apparatus 300, an external server, etc., which will be described later.

The GPS module 260 may be a structure for recording the position information of the vehicle. The GPS module 260 may be located in an internal computer of the vehicle, a navigation device installed in the vehicle, an entertainment system, an infotainment system, a driver-owned portable terminal, or the like. The location information collected from the GPS module 260 may be provided to the user information collection modules 130 and 230, the advertisement management modules 140 and 240, the user management module 150, and the like. The location information collected by the GPS module 260 may be provided to an advertisement management apparatus 300, an external server, or the like, which will be described later. Further, the position information collected by the GPS module 260 may be transmitted to a travel control module (not shown) of the vehicle, and the travel control module may control the travel of the vehicle based on the collected information .

The control module 270 may be configured to perform various control operations to reproduce an advertisement through a display and / or a speaker mounted inside and / or outside the vehicle. The control module 270 may control the operation of various devices provided inside and / or outside the vehicle based on various requests, commands, and the like received from the server 100, the advertisement management device 300, and / Can be controlled. For example, the control module 260 controls the ON and OFF states of the display and / or the speaker mounted on the vehicle 200 by a command received from the server 100, the advertisement management apparatus 300, ) / OFF (OFF) can be controlled. In addition, for example, when the control module 270 reaches within a predetermined distance from the destination set by the driver, the control module 270 can control to turn off the power of the external display and / or the speaker. At this time, when the remaining time of the advertisement being reproduced through the external display and / or the speaker is within the predetermined range, the control module 270 reaches the predetermined distance from the set destination until the advertisement is finished The external display and / or the speaker may not be turned off. The various control operations performed by the control module 270 will be described in detail below.

The components of the vehicle 200 described above may be located in any of an in-vehicle computer, a navigation system, an entertainment system, an infotainment system, or a portable terminal, and one or more of the above- . In addition, one or more of the above-described components may be provided in the form of a software program or application on an in-vehicle computer, a navigation device, an entertainment system, an infotainment system, or a handheld terminal.

4 is a block diagram illustrating an exemplary configuration of an advertisement management apparatus 300 in a vehicle advertisement system according to an embodiment of the present application. Hereinafter, the configuration of the advertisement management apparatus 300 will be described in detail with reference to FIG.

The advertisement management apparatus 300 may be a wireless device for transmitting and receiving data installed in a specific point in a predetermined area around a road such as a road, a highway, a bus stop, and the like. For example, the advertisement management apparatus 300 may be a roadside unit, a base station, or the like located at a specific point around the road. Alternatively, for example, the advertisement management apparatus 300 may be a part of the RS, the base station. Alternatively, for example, the advertisement management device 300 may be any device or part of any device located around a predefined specific area.

4, the advertisement management apparatus 300 may include a communication module 310, an advertisement database 320, a user information collection module 330, an advertisement management module 340, and the like.

The communication module 310 may be configured to communicate with an external device via the network N. [ For example, the communication module 310 may be a wireless communication module for performing wireless communication with the server 100, the vehicle 200, and / or the external server (not shown). The advertisement database 320 may be configured to store advertisement related data. The advertisement-related data may include at least one of, for example, text data, audio data, image data, moving image data, and metadata. The advertisement-related data may be downloaded at predetermined intervals from the server 100 or an external server. Alternatively, the advertisement related data may be provided in real time from the server 100 or an external server. At this time, the advertisement database 320 may store advertisements related to the location where the advertisement management apparatus 300 is installed. The user information collection module 330 may be configured to collect and store information related to the vehicle. The information related to the vehicle may include, for example, profile information of the vehicle, position information, driving state information, driver's preference information, driving habit information, feedback information, and the like.

The profile information may include information related to the vehicle, information related to the driver of the vehicle, information related to the occupant of the vehicle, and the like. The information related to the vehicle may include, for example, the type of the vehicle, the color of the vehicle, information related to the traveling route, unique identification information (e.g., license plate) of the vehicle, and the like. The information related to the driver of the vehicle may include, for example, the driver's sex, age, biometric information, and the like. The information related to the occupant of the vehicle may include, for example, the sex, age, biometric information, etc. of the passenger on board the vehicle.

The location information may include real-time tracking data for the traveling path of the vehicle.

The running status information may include status information regarding ad activities performed utilizing one or more devices mounted inside and / or outside the vehicle.

The driver's preference information includes, for example, information about a restaurant, a shopping mall, a gas station frequently visited by a driver, information on goods and / or services frequently searched by a driver, information on purchase history of a driver, , Radio channels, and the like.

The driving habit information may include various information related to a user's behavior during driving such as, for example, an average driving speed of a driver, a navigation system during driving, an entertainment system, an infotainment system, and a frequency of use of a portable terminal.

The feedback information may be, for example, information regarding the consumer's feedback on the goods and / or services included in the particular advertisement.

At this time, the information related to the vehicle may be information collected from one or more components included in the server 100, the vehicle 200, and the advertisement management apparatus 300 described above.

The advertisement management module 340 may be a configuration for providing the peripheral vehicles 200 with one or more advertisements obtained from the above-described server 100 or an external server (not shown).

The advertisement management module 340 may search for one or more advertisements stored in the advertisement database 320 and may select one or more advertisements according to preset criteria. Alternatively, the advertisement management module 340 may acquire one or more advertisements in real time from the server 100 or an external server, and may select one or more advertisements according to a preset reference.

In this case, the criteria for selecting one or more advertisements in the advertisement management module 340 may vary. For example, the user information collection module 130 located in the server 100, the user information collection module 230 located in the vehicle 200, or the user information 300 located in the advertisement management device 300 Information relating to the vehicle obtained from the acquisition module 330 may be used to select one or more advertisements. In addition, one or more of the criteria may be prioritized. For example, the ad management module 340 may select at least one ad based on one or more of the information related to the vehicle described above. The information related to the vehicle may include, for example, profile information of the advertisement vehicle, position information, driving state information, driver's preference information, driving habit information, feedback information, and the like.

Alternatively, the advertisement management module 340 may select an appropriate advertisement based on various information (e.g., real-time traffic information, etc.) obtained from an external server or a database.

Alternatively, the advertisement management module 340 may search for one or more consumer-created advertisements through the external advertisement platform, and may select an advertisement having a higher number of views from the retrieved consumer-produced advertisements.

Alternatively, the advertisement management module 340 may insert various information necessary for pedestrians obtained from an external server or a database between advertisements, thereby concentrating attention on the advertisements of consumers. For example, the advertisement management module 340 may store weather information, wait state information (e.g., fine dust figure information), a nearby subway based on the real time location information of the advertisement vehicle, . Embodiments of the advertisement selection method performed by the advertisement management module 340 will be described in detail below.

Meanwhile, the above-described advertisement management apparatus 300 may be mounted on a street lamp, a pole, or the like installed at a specific point around the road. Further, the street lamp, the electric pole, and the like may further include a speaker and / or a display. For example, a streetlight installed at the first location may have a speaker, and one or more advertisements may be reproduced through the speaker. In addition, an advertisement vehicle within a preset distance from the first point may receive one or more pieces of advertisement data from the advertisement management apparatus 300 in real time. Accordingly, when the advertisement vehicle passes the first point below the preset speed, the same advertisement can be reproduced simultaneously or sequentially through the speaker provided in the streetlight and the external speaker of the advertisement vehicle. That is, the same advertisement is simultaneously or sequentially reproduced through the devices provided in the advertisement vehicle and the surrounding streetlight, thereby enhancing the advertisement recognizing power of the nearby vehicles and the unspecified number of pedestrians.

Hereinafter, various embodiments of the advertisement reproducing method in the vehicle advertisement system according to the embodiment of the present application will be described. The following embodiments may relate to a method for simultaneously or sequentially reproducing the same advertisement within a particular zone where one or more advertising vehicles are parked.

Here, the 'specific area' may be a parking lot provided to consumers who visit, for example, a shopping mall, a shopping mall, a department store, a movie theater, and the like (hereinafter referred to as 'mart and the like'). At this time, one or more advertisement vehicles parked in a specific area can be utilized as advertisement delivery means. For example, one or more advertisement vehicles parked at the store owner can provide customized advertisements to specific consumers visiting the shopping mall, and provide shopping information updated in real time.

5 and 6 are views for explaining an advertisement reproducing method according to an embodiment of the present application. 5 is an exemplary illustration of one or more advertising vehicles for playing an advertisement on an external display and / or a speaker in a parked state in a particular area, according to an embodiment of the present application. 6 is a flowchart illustrating an exemplary method of reproducing an advertisement according to an embodiment of the present application.

Referring to FIG. 6, an advertisement playback method according to an embodiment of the present application includes: acquiring at least one piece of advertisement data (S11) in a target vehicle equipped with at least one of a display and a speaker, A step S12 of detecting an input signal, a step S13 of activating at least one of the display and the speaker in accordance with the first input signal, and a step of determining whether a preset time has elapsed from the time when the first input signal is detected (S14), and outputting a first advertisement through at least one of the display and the speaker (S15).

Each step can be performed simultaneously or in parallel by one or more of the components of the vehicle 200 described with reference to FIG. However, the functions performed by the respective components are illustrated by way of example for convenience of description, and each function may be performed by other components located inside the vehicle 200. Alternatively, each function may be provided as a single module. Hereinafter, each step performed in the target vehicle will be described in detail. Here, the target vehicle V _T may be an advertisement vehicle that reproduces the advertisement inside the vehicle and / or through the external device.

The target vehicle V _T may obtain one or more pieces of advertisement data (S11).

For example, the advertisement management module 240 of the target vehicle V _T may obtain one or more pieces of advertisement data from the server 100, the advertisement management device 300, or the external server described above. At this time, the time at which the advertisement management module 250 acquires one or more pieces of advertisement data may vary.

The target vehicle V _T may acquire one or more pieces of advertisement data in advance from the server 100, the advertisement management apparatus 300 or an external server, and the one or more pieces of advertisement data may be pre- May be stored. For example, the advertisement management module 250 may receive one or more pieces of advertisement data from the server 100, the advertisement management apparatus 300, or an external server at predetermined intervals.

Alternatively, the target vehicle V _T may receive one or more pieces of advertisement data in real time from the server 100, the advertisement management apparatus 300, or an external server upon entering a specific zone. For example, the target vehicle V _T may acquire one or more pieces of advertisement data provided from the advertisement management apparatus 300 located inside the W mart when entering the parking lot of the W mart.

Alternatively, the target vehicle V _T may receive one or more advertisement data in real time while parked in the specific zone. For example, one or more advertising data may be received in real time from the advertisement management device 300 located within the W mart while the target vehicle V _T is parked in the parking lot in the W mart parking lot.

The advertisement data may include at least one of audio data, text data, image data, and / or image data.

Also, the advertisement data may be advertisement data based on a real time location of the target vehicle (V _T ).

For example, the advertisement data may be advertisements related to goods and / or services provided in a restaurant, a retail store, a mart, a department store, a movie theater, etc. located in a predetermined area from the current position of the target vehicle V _T. For example, the advertisement data may include events, promotions, discount information, coupon codes, and the like currently in progress in a restaurant, a retail store, a mart, a department store, a movie theater,

Also, for example, the advertisement data may be advertisements related to goods and / or services provided to specific consumers who visit specific areas. For example, the advertisement data provided from the advertisement management apparatus 300 located inside the W-mart may include events, promotions, discount information, coupon codes, etc. related to foods, household appliances, household goods, And the like. Or, for example, the advertisement data may include events, promotions, discount information, coupon codes, and the like related to goods and / or services provided in restaurants, pharmacies, etc. located inside the W Mart.

At this time, the method of selecting one or more pieces of advertisement data among the advertisement data may be various. Hereinafter, for convenience of explanation, a case where one or more advertisements are received from the advertisement management apparatus 300 located near the specific zone when the target vehicle V _T enters the specific zone will be described as an example. At this time, one or more pieces of advertisement data received from the advertisement management apparatus 300 may be advertisements related to goods and / or services provided to specific consumers visiting the specific zone.

The advertisement management module 240 of the target vehicle V _T may select at least one of the one or more pieces of advertisement data received from the advertisement management device 300 according to a preset reference. Alternatively, the advertisement management module 240 of the target vehicle V _T may receive one or more pieces of advertisement data selected in accordance with a preset reference in the advertisement management apparatus 300. In addition, one or more of the criteria may be prioritized. For example, the advertisement management module 240 or the advertisement management module 340 may select at least one advertisement based on at least one of the information related to the vehicle described above. The information related to the vehicle may include, for example, profile information of the vehicle, location information, driving state information, driver's preference information, driving habit information, feedback information, and the like. Hereinafter, it will be assumed that the advertisement management module 240 of the target vehicle V _T receives one or more pieces of advertisement data selected in the advertisement management device 300 in real time.

For example, the advertisement management module 340 can select one or more advertisement data based on the profile information of the vehicle obtained from the user information collection module 130, 230, and 330. For example, the user information collection module 330 may obtain profile information of each vehicle from one or more vehicles entering the W-mart parking lot. The profile information of the vehicle may include information related to the vehicle, information related to the driver of the vehicle, and information related to the occupant of the vehicle, as described above. For example, if the advertisement management module 340 determines that the first vehicle entering the W-mart car park at a specific time point and the passenger boarding the second vehicle include a child, Data can be selected. Thus, the target vehicle V _T may reproduce one or more advertising data associated with the baby article received from the advertisement management module 340 via the external display and / or the speaker of the target vehicle V _T.

Also, for example, the advertisement management module 340 can select one or more pieces of advertisement data based on the driver's preference information obtained from the user information collection modules 130, 230, and 330. For example, the user information collection module 330 may store profile information of vehicles visited at the W Mart and purchase history information matching each vehicle.

For example, the advertisement management module 340 selects advertisement data related to discount information on products frequently purchased by the first vehicle, based on the purchase history information of the first vehicle driver who entered the W-mart parking lot at a specific point in time . Accordingly, the target vehicle V _T can reproduce the advertisement data related to the product discount information received from the advertisement management module 340 through the external speaker of the target vehicle V _T.

On the other hand, the user information collection module 330 may store profile information about consumers who frequently visit the specific area in advance, and may enter one or more pieces of advertisement data into the specific zone based on the pre- Or to the target vehicle V _T parked. Profile information about the consumers may be provided for each specific day of the week and for each time period. Accordingly, the advertisement management module 340 may select and provide one or more pieces of advertisement data matching a specific day of the week and / or a time zone based on the profile information obtained from the user information collection module 330.

For example, on weekday morning, one or more ad data may be provided that targets a female consumer with an infant. Or, for example, on weekday evenings, one or more pieces of advertising data targeted to family-based consumers may be provided.

The one or more pieces of advertisement data selection criterion can be individually set by the user according to the characteristics of the place where each of the advertisement management apparatuses 300 are located, and is not limited to the above-described embodiments.

The target vehicle V _T can detect a first input signal inputted from the outside (S12).

For example, the sensor module 250 of the above-described target vehicle V _T can detect a first input signal inputted from the outside.

The first input signal is generated when a user operates a remote controller for a vehicle (e.g., a smart key) for the purpose of locking, unlocking or locating a vehicle, for example, Lt; / RTI > signal of a particular frequency. At this time, a sensor (not shown) mounted on the target vehicle V _T may be designed to detect the specific frequency signal. For example, the target vehicle V _T may be parked at a specific location in the parking lot, and a user within a preset distance from the target vehicle V _T may operate the remote control for the vehicle have. At this time, the sensor module of the target vehicle V _T may sense a signal of a specific frequency generated by the remote control operation of the vehicle.

Alternatively, the first input signal may be, for example, a sound output from the specific vehicle in response to the signal of the specific frequency. For example, the sound output from the specific vehicle may be a sound generated when locking or unlocking the vehicle door, an alarm sound, and the like. At this time, (not shown), a sensor mounted on the target vehicle (V _T) may be designed to detect the sound output in a particular vehicle within a predetermined distance from the target vehicle (V _T). For example, the target vehicle V _T may be parked at a specific position in the parking lot, and may detect an alarm sound generated in a specific vehicle within a predetermined distance from the target vehicle V _T.

Alternatively, the first input signal may be, for example, a sound generated when the driver and / or the occupant of the specific vehicle parks the vehicle. The sound generated at the time of parking may be, for example, a start-off sound of the vehicle, a sound of opening and closing the vehicle door, and the like. At this time, (not shown), a sensor mounted on the target vehicle (V _T) may be designed to detect the sound output in a particular vehicle within a predetermined distance from the target vehicle (V _T). For example, the target vehicle V _T may be parked at a specific position in the parking lot, and when a driver of a specific vehicle within a predetermined distance from the target vehicle V _T closes the door after getting off the vehicle Can be detected by the sensor.

Alternatively, the first input signal may detect movement of a person around the target vehicle (V _T ), sound of footsteps, voice or the like. Here, the target vehicle (V _T), the sensor module 250 mounted on the detecting the movement, footsteps of the person is generated within a preset distance from the target vehicle (V _T), a voice or the like as a first input signal . For example, the target vehicle (V _T) may be in parked in a specific location in the parking lot, an infrared sensor mounted on the target vehicle (V _T) is detected the movement of the people passing by the periphery of the target vehicle (V _T) can do. Or, for example, the camera sensor mounted on the target vehicle (V _T) may identify the location of people within a preset distance from the target vehicle (V _T).

Meanwhile, a result detected by various modules mounted on the target vehicle V _T may be transmitted to the control module 270.

The target vehicle V _T may activate at least one of the display and the speaker according to the first input signal (S13).

For example, the control of the target vehicle (V _T) module 270 may activate the second of the display and / or speaker attached to the outside of the target vehicle (V _T) in accordance with the first input signal is detected in step S12 have. At this time, the external display of the target vehicle (V _T ) and / or the activation of the speaker may be determined by various criteria.

For example, the activation of the external display and / or the speaker may be determined according to the attribute of the advertisement data obtained in the step S11. For example, when the attribute of the advertisement data obtained from the advertisement management apparatus 300 is audio data, the control module 270 can activate the speaker of the target vehicle V _T. Alternatively, for example, when the attribute of the advertisement data acquired from the advertisement management apparatus 300 is text data, the control module 270 can activate the display of the target vehicle V _T.

Alternatively, activation of the display and / or the speaker may be determined, for example, depending on the type of external device included in the target vehicle V _T. For example, when it is determined that the target vehicle V _T is mounted externally only, the control module 270 may activate the display. At this time, if the advertisement data acquired from the advertisement management apparatus 300 includes both audio and video data, only the video data can be reproduced through the external display.

Alternatively, for example, if the target vehicle V _T is an electric vehicle, at least one of the external display and the speaker may be deactivated depending on the battery condition of the target vehicle V _T. For example, if the battery condition of the target vehicle V _T is confirmed to be lower than a predetermined level, the control module 270 may deactivate the display consuming a large amount of battery power.

Alternatively, for example, the control module 270 may activate a speaker provided outside the target vehicle V _T according to the first input signal, and if the second input signal is detected, Can be activated. For example, the second input signal may be a human motion, a footstep sound, a voice, etc. generated within a predetermined distance from the target vehicle V _T. Accordingly, the control module 270 can control to activate the external display only when it is confirmed that a person is located around the target vehicle (V _T ).

The external display of the target vehicle V _T and / or the activation criteria of the speaker are not limited to the above-described embodiment, and the user may select the external display and / or the speaker according to the attribute of the first input data Can be set. Alternatively, the driver of the target vehicle (V _T ) can turn off the power of one of the external display and the speaker if necessary.

The target vehicle V _T can determine whether a predetermined time has elapsed from the time when the first input signal is detected (S 14), and output the first advertisement data through at least one of the display and the speaker S15).

For example, before outputting the first advertisement data through the activated device in step S13, the control module 270 first determines whether a predetermined time has elapsed from the time when the first input signal is detected in step S12 . For example, there may be a case where a user located within a predetermined distance from the target vehicle (V _T ) operates the remote controller for the vehicle for the purpose of locating the vehicle. At this time, when the control module 270 reproduces the advertisement data through the display of the target vehicle (V _T ) and / or the speaker through the device activated in the step S13 immediately after the signal generated by the operation of the remote controller for the vehicle , Which may interfere with the achievement of the user's purpose for locating the vehicle. Accordingly, the control module 270 may adjust the reproduction time point so that the first advertisement data is output after a predetermined time elapses from the time when the first input signal is detected.

On the other hand, the control module 270 outputs the first advertisement data only after a predetermined time elapses with respect to a signal of a specific frequency generated for the purpose of locating the vehicle, and outputs the first advertisement data And immediately output the first advertisement data. Alternatively, the control module 270 may control to output the first advertisement data only after a preset time elapses for a signal detected from a specific sensor module. For example, when the sensor module detects the user's motion as an input signal and activates the display and / or the speaker of the target vehicle V _T , As well.

Accordingly, the target vehicle (V _T) is the target vehicle (V _T) in accordance with the first input signal is detected from the environment it is possible to activate an external display and / or speaker of the target vehicle (V _T), the target vehicle One or more first advertisement data may be reproduced via an external display and / or a speaker of the first channel (V _T ).

Therefore, according to the advertisement reproducing method according to the embodiment of the present application, the one or more advertisement vehicles are displayed in the specific zone in which the specific vehicle is parked, via the display and / or the speaker mounted outside the advertisement vehicles, It may be possible to provide tailored advertisements to consumers visiting the area. Particularly, according to the needs of consumers who visit in comparison with the billboard fixed in the specific zone, advertisements updated in real time can be appropriately provided, and the possibility of consumers purchasing goods or services included in the advertisement can be increased.

7 is a flowchart for illustrating an exemplary method of reproducing an advertisement according to another embodiment of the present application.

Referring to FIG. 7, the advertisement playback method according to another embodiment of the present application includes: a step S21 of parking a predetermined area of a target area in a target vehicle equipped with at least one of a display and a speaker outside; The method comprising the steps of: (S22) receiving at least one first advertisement data in real time (S22) when parking in a predetermined area, activating at least one of the display and the speaker (S23) And continuously reproducing the first advertisement data (S24).

Each step can be performed simultaneously or in parallel by one or more of the components of the vehicle 200 described with reference to FIG. However, the functions performed by the respective components are illustrated by way of example for convenience of description, and each function may be performed by other components located inside the vehicle 200. Alternatively, each function may be provided as a single module. Hereinafter, each step performed in the target vehicle will be described in detail. Here, the target vehicle V _T may be an advertisement vehicle that reproduces the advertisement inside the vehicle and / or through the external device.

The target vehicle V _T may be parked in a predetermined area of the specific zone (S21).

The specific zone may be a parking lot provided to consumers who visit the mart, the shopping mall, the department store, the movie theater, etc. (hereinafter, referred to as 'mart and the like') as described above. In addition, the designated area may be a designated parking area provided for the advertisement vehicles in the specific area. For example, the control module 270 can check the parking status of a specific area of the target vehicle based on real-time position data of the target vehicle V _T and the like.

Thus, if one or more target vehicles (V _T ) are parked in a pre-designated area of a particular zone, the advertising vehicles can be utilized as advertising delivery means.

In addition, the target vehicle V _T may receive one or more first advertisement data in real time when parking the predetermined area (S22).

For example, when the target vehicle V _T is parked in a predetermined area of a specific area, one or more pieces of advertisement data may be received in real time from the advertisement management apparatus 300 located around the specific area.

The advertisement data may include at least one of audio data, text data, image data, and / or image data.

Also, the advertisement data may be advertisement data based on a real time location of the target vehicle (V _T ).

For example, the advertisement data may be an advertisement related to goods and / or services provided to specific consumers who visit a specific area. For example, the advertisement data provided from the advertisement management apparatus 300 located inside the W-mart may include events, promotions, discount information, coupon codes, etc. related to foods, household appliances, household goods, And the like. Or, for example, the advertisement data may include events, promotions, discount information, coupon codes, and the like related to goods and / or services provided in restaurants, pharmacies, etc. located inside the W Mart.

At this time, the advertisement management module 240 of the target vehicle V _T may select at least one advertisement data among the one or more pieces of advertisement data received from the advertisement management device 300 according to a preset reference. Alternatively, the advertisement management module 240 of the target vehicle V _T may receive one or more pieces of advertisement data selected in accordance with a preset reference in the advertisement management apparatus 300. In addition, one or more of the criteria may be prioritized. For example, the advertisement management module 240 or the advertisement management module 340 may select at least one advertisement based on at least one of the information related to the vehicle described above. The information related to the vehicle may include, for example, profile information of the vehicle, location information, driving state information, driver's preference information, driving habit information, feedback information, and the like. Hereinafter, it will be assumed that the advertisement management module 240 of the target vehicle V _T receives one or more pieces of advertisement data selected in the advertisement management device 300 in real time.

For example, the advertisement management module 340 can select one or more advertisement data based on the profile information of the vehicle obtained from the user information collection module 130, 230, and 330. For example, the user information collection module 330 may obtain profile information of each vehicle from one or more vehicles entering the W-mart parking lot. The profile information of the vehicle may include information related to the vehicle, information related to the driver of the vehicle, and information related to the occupant of the vehicle, as described above. For example, if the advertisement management module 340 determines that the first vehicle entering the W-mart car park at a specific time point and the passenger boarding the second vehicle include a child, Data can be selected. Thus, the target vehicle V _T may reproduce one or more advertising data associated with the baby article received from the advertisement management module 340 via the external display and / or the speaker of the target vehicle V _T.

Also, for example, the advertisement management module 340 can select one or more pieces of advertisement data based on the driver's preference information obtained from the user information collection modules 130, 230, and 330. For example, the user information collection module 330 may store profile information of vehicles visited at the W Mart and purchase history information matching each vehicle.

For example, the advertisement management module 340 selects advertisement data related to discount information on products frequently purchased by the first vehicle, based on the purchase history information of the first vehicle driver who entered the W-mart parking lot at a specific point in time . Accordingly, the target vehicle V _T can reproduce the advertisement data related to the product discount information received from the advertisement management module 340 through the external speaker of the target vehicle V _T.

On the other hand, the user information collection module 330 may store profile information about consumers who frequently visit the specific area in advance, and may enter one or more pieces of advertisement data into the specific zone based on the pre- Or to the target vehicle V _T parked. Profile information about the consumers may be provided for each specific day of the week and for each time period. Accordingly, the advertisement management module 340 may select and provide one or more pieces of advertisement data matching a specific day of the week and / or a time zone based on the profile information obtained from the user information collection module 330.

For example, on weekday morning, one or more ad data may be provided that targets a female consumer with an infant. Or, for example, on weekday evenings, one or more pieces of advertising data targeted to family-based consumers may be provided.

The one or more pieces of advertisement data selection criterion can be individually set by the user according to the characteristics of the place where each of the advertisement management apparatuses 300 are located, and is not limited to the above-described embodiments.

The target vehicle V _T may activate at least one of the display and the speaker (S23).

For example, the control of the target vehicle (V _T) module 270 may enable at least one of the display and speaker if determined that the target vehicle (V _T) is parked in the particular zone.

Alternatively, activated when the control module 270 of the target vehicle (V _T) is the target vehicle (V _T) is parked in the particular zone, in which one or more of the first advertisement data is received, at least one of the display and speaker can do.

At this time, the external display of the target vehicle (V _T ) and / or the activation of the speaker may be determined by various criteria.

For example, the activation of the external display and / or the speaker may be determined according to the attribute of the advertisement data. For example, when the attribute of the advertisement data obtained from the advertisement management apparatus 300 is audio data, the control module 270 can activate the speaker of the target vehicle V _T. Alternatively, for example, when the attribute of the advertisement data acquired from the advertisement management apparatus 300 is text data, the control module 270 can activate the display of the target vehicle V _T.

Alternatively, activation of the display and / or the speaker may be determined, for example, depending on the type of external device included in the target vehicle V _T. For example, when it is determined that the target vehicle V _T is mounted externally only, the control module 270 may activate the display. At this time, if the advertisement data acquired from the advertisement management apparatus 300 includes both audio and video data, only the video data can be reproduced through the external display.

Alternatively, for example, if the target vehicle V _T is an electric vehicle, at least one of the external display and the speaker may be deactivated depending on the battery condition of the target vehicle V _T. For example, if the battery condition of the target vehicle V _T is confirmed to be lower than a predetermined level, the control module 270 may deactivate the display consuming a large amount of battery power.

The external display of the target vehicle V _T and / or the activation criteria of the speaker are not limited to the above-described embodiment, and the driver of the target vehicle V _T may be powered off .

The target vehicle (V _T ) may continuously play the one or more first advertisement data through at least one of the display and the speaker (S 24).

For example, the control module 270 may control the operation of the external display and / or the speaker to continuously reproduce the one or more advertising data through an external display and / or a speaker of the target vehicle (V _T ) . At this time, the one or more pieces of advertisement data may be reproduced in a broadcast manner. In this case, the criterion in which the one or more pieces of advertisement data are selected may be applied to all the examples described in the above embodiments. For example, when the target vehicle V _T is parked in a predetermined area of the N-shopping mall parking lot, a store installed in the N-shopping mall via a display and / or a speaker mounted outside the target vehicle V _T Related advertisements, real-time discount information, and the like can be reproduced.

Therefore, according to the advertisement reproducing method according to another embodiment of the present application, by allowing the advertisement vehicle to reproduce the real-time advertisement in a broadcast manner at the time of parking a predetermined area in a specific zone, Can be utilized.

In the above-described embodiments, the advertisement vehicle that has performed the advertisement activity through the display and / or the speaker mounted inside and / or outside the vehicle may be paid a predetermined reward.

Here, the reward may be provided as compensation for the advertising activity of the advertisement vehicle. For example, the reward may include all forms that can be converted to economic benefits to a driver of a point, cache, commodity or other advertising vehicle. At this time, the reward may be paid in the form of a reserve for each driver of each advertisement vehicle at the end of the operation. Alternatively, the reward may be calculated in units of days, weeks, or months, and may be collectively paid. The reward rate according to a particular advertising activity may be a value pre-set by the user.

Further, the criteria for calculating the reward to be paid to each advertisement vehicle may vary.

For example, the user management module 150 may calculate a reward based on the number of times the advertisement plays through the inside of the advertisement vehicle and / or the external device, the advertisement reproduction time, and the like. At this time, the reward rate may be set differently depending on the characteristics of each advertisement.

Alternatively, for example, the user management module 150 may calculate a reward based on the location data of the advertisement vehicle. That is, the user management module 150 may calculate a reward based on the total distance traveled while the advertisement vehicle reproduces the advertisement through the internal and / or external device. At this time, the reward rate may be set differently for a predetermined specific road and a specific point.

Or, for example, additional rewards may be awarded based on user feedback on the goods / services included in each advertisement. For example, an additional reward may be paid if the driver is found to have visited the S gas station within the driving route in accordance with the "S gas station advertisement ". Alternatively, for example, when the driver repeatedly inputs a specific keyword presented from the advertiser through the internal microphone by voice, an additional reward may be paid.

At this time, the reward rate to be paid according to each advertising activity can be adjusted flexibly. For example, the reward rate may be adjusted based on the expected ad exposure effect at the time the ad is played back. The expected advertisement exposure effect may differ depending on, for example, a specific area, a specific road, a specific day of the week, a specific time, and may be preset by the user. Or, for example, the reward may be adjusted according to the rating score for each advertising vehicle.

Therefore, according to the advertisement reproducing method according to the embodiments of the present application, it is possible to increase the advertisement recognizing power of the consumers by simultaneously or continuously outputting other advertisement contents related to one advertisement using various devices in the vehicle interior and the exterior. In addition, according to the advertisement reproducing method according to the embodiments of the present application, it is possible to increase the degree of participation in the advertisement activity by paying appropriate rewards corresponding to each advertisement activity to each advertisement vehicle.

The method according to an embodiment may be implemented in the form of a program command that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions to be recorded on the medium may be those specially designed and configured for the embodiments or may be available to those skilled in the art of computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape; optical media such as CD-ROMs and DVDs; magnetic media such as floppy disks; Magneto-optical media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments. For example, it is to be understood that the techniques described may be performed in a different order than the described methods, and / or that components of the described systems, structures, devices, circuits, Lt; / RTI > or equivalents, even if it is replaced or replaced.

Therefore, other implementations, other embodiments, and equivalents to the claims are also within the scope of the following claims.

100: Server
200: vehicle
300: Ad management device
110, 210, 310: communication module
120, 220, 320: an advertisement database
130, 230, 330: user information collection module
140, 240, 340: an advertisement management module
150: User management module
250: Sensor module
260: GPS module
270: Control module

Claims (17)

In a target vehicle equipped with at least one of a display and a speaker outside,
Obtaining one or more first advertisement data;
Detecting a first input signal;
Activating at least one of the display and the speaker in response to the first input signal; And
Outputting the first advertisement data through at least one of the display and the speaker; , ≪ / RTI &
And the first advertisement data is output after a predetermined time elapses from the time when the first input signal is detected
How to play an ad.
The method according to claim 1,
Wherein the first input signal is generated within a predetermined distance from the target vehicle,
How to play an ad.
The method according to claim 1,
Wherein the first input signal is a signal of a specific frequency generated for the purpose of locking, unlocking, or locating a vehicle.
How to play an ad.
The method according to claim 1,
Wherein the step of activating at least one of the display and the speaker according to the first input signal is determined according to an attribute of the first advertisement data.
How to play an ad.
The method according to claim 1,
Wherein the step of activating at least one of the display and the speaker according to the first input signal is determined according to the battery condition of the target vehicle.
How to play an ad.
The method according to claim 1,
And detecting a second input signal when the second input signal is detected.
The method according to claim 6,
And the second input signal is a signal detected by a motion of a person around the target vehicle.
How to play an ad.
The method according to claim 6,
Wherein the speaker is activated according to the first input signal and the display is further activated in accordance with the second input signal.
How to play an ad.
The method according to claim 1,
Wherein the one or more first advertisement data is selected based on a location of the target vehicle
How to play an ad.
The method according to claim 1,
Wherein the at least one first advertisement data is an advertisement for goods or services related to a specific area where the target vehicle is parked.
11. The method of claim 10,
Wherein the one or more first advertisement data are selected based on information associated with one or more vehicles that visited the specific area in which the targeted vehicle was parked
How to play an ad.
12. The method of claim 11,
Wherein the information related to the at least one vehicle includes at least one of profile information of the vehicle and driver's preference information.
How to play an ad.
13. The method of claim 12,
Wherein the profile information of the vehicle includes at least one of information relating to the vehicle, information relating to the driver of the vehicle, and information relating to the occupant of the vehicle
How to play an ad.
13. The method of claim 12,
Wherein the driver's preference information includes at least purchase history information matching the vehicle
How to play an ad.
10. The method of claim 9,
Wherein the one or more first advertisement data are selected based on at least one of a day of the week and a time zone
How to play an ad.
In a target vehicle equipped with at least one of a display and a speaker outside,
Parked in a predetermined area of a specific area;
Receiving at least one first advertisement data in real time upon parking in the predetermined area;
Activating at least one of the display and the speaker;
Continuously reproducing the at least one first advertisement data through at least one of the display and the speaker; , ≪ / RTI &
Wherein the one or more first advertisement data is information related to a goods or service provided to another vehicle visiting the specific zone
How to play an ad.
17. The method of claim 1 or 16,
A reward is paid for the advertisement vehicle on the basis of at least one of the number of times the advertisement is reproduced in the target vehicle and the advertisement reproduction time
How to play an ad.

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